Episodios
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TL;DR: I had an existential crisis and I don't know if I want to podcast anymore.
I'm taking a hiatus from podcasting while I decide if it still fits in to my life. As I've always said, content creation is a full time job in big businesses. Right now, I create content that isn't as strategic or well-prepared. I don't mind creating, but I'm not willing to give the content the marketing time it needs to grow.
Thank you all for listening. Get out there and Start Marketing.
Music: Tuesday by Sascha Ende, Music.io
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How to prepare a strategic marketing plan for your small business.
Cooler temps are approaching and that means that the hustle and bustle of marketing through the holidays is upon us. But, before we get too caught up in having an amazing fourth quarter, we need to reflect on our efforts this year and prepare for strategic marketing in 2023.
In order to avoid starting the new year doing the same ol' same ol' that may not even be working for us, or starting the new year doing spaghetti marketing (throwing things at the wall to see what sticks), learn how to create a strategic marketing plan that will grow your business.
The steps to prepare for 2023 marketing:
Evaluate your 2022 strategiesSet your business goals for 2023Set your budget for marketing in 2023Select your strategiesMusic: Tuesday by Sascha Ende, Music.io
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¿Faltan episodios?
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Use these three small business marketing strategies instead of social media.
Social media isn't the only way to promote your small business, gain brand awareness and increase visibility for your products and services. There are other free alternatives to social media. Learn about:
RedditPublic RelationsUser Generated Contentand how to execute each marketing strategy to increase branding and awareness for your business.
Music: Tuesday by Sascha Ende, Music.io
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Learn how to move your target audience from a cold lead to a sale.
If you're struggling to convert leads into sales, today's episode is for you. We talk about how to reverse engineer a path to "yes". This is really just moving backward through the sales journey your customers go through to make sure you have content that addresses each phase and creates confidence to help move them to the next phase of the sale.
Each phase of the sales process creates an opportunity for you to have marketing strategies that move your buyers closer to a final sale.
We walk through an example of a wedding photographer and a few main phases and the types of content they can create to close the sales loop.
Music: Tuesday by Sascha Ende, Music.io
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Learn how to create videos that engage your target audience for your small business.
Do you ever wonder how someone's videos get people to stop scrolling and actually watch them let alone engage? There's a few easy things you can do to help stop the scroll and get your target audience to pay attention:
Research your audienceAnswer one questionBullet list your pointsCreate intrigueUse textLearn how to create videos that will engage your target audience and get more eyes on the content you work hard to create.
Music: Tuesday by Sascha Ende, Music.io
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Learn how to create content pillars to keep your content on-brand.
Creating content can feel overwhelming when you don't know what to talk about. Using content pillars helps:
Create cohesive on-brand messagesKeeps you relevant to your target audienceHelps build your authority and trustMakes you more efficient in your creation processHelps move your target audience toward a saleIt's a fast easy exercise to do that has a lot of benefit.
Music: Tuesday, by Sascha Ende, Music.io
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Learn how to make your content more visible with keyword research.
You spend a lot of time creating content that doesn't get a lot of visibility or engagement. What can you do to change that? Conduct keyword research.
Use Google searchesUse WikipediaUse Uber Suggest/Google Search ConsoleBuild your keywords and phrases into your content on your website, Google Business Profile, social media, hashtags and blogs. Publish consistently and over time, your content will gain visibility.
Music: Tuesday, Sascha Ende, Music.io
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Five free marketing strategies that are not Facebook or Instagram.
I get asked pretty frequently what free alternatives are out there for marketing that aren't social media marketing. While social media marketing is tried and true, it's a big ask to do organically for small businesses or solopreneurs. Content may be king, but if you don't have the time to do everything the algorithm wants you to do, you're stuck spinning your wheels creating content that gets little to no visibility but takes a ton of time to create. So what can you do instead?
NetworkingGoogle Business ProfilesReferral and review programsPinterestCreate a hashtag strategyI've talked about some of these before:
Pinterest
Networking
Google Business Profiles
Music Tuesday by Sascha Ende, Music.io
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Learn how to tell if your marketing is successful.
I get asked two questions frequently:
What's the best free way to market my business?How do I know if my marketing is successful?Marketing should support, not distract from your business goals. There are three simple steps to measuring the effectiveness of your marketing:
Create a sub-goal for each strategy that's tied to your business goal for the year.Track each strategy but understanding costs and utilizing pixels/unique identifiersSet a time period for your strategies.If your marketing isn't generating positive ROI, it's not for you.
Music: Tuesday by Sascha Ende, Music.io
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Why having a website for your small business is critical to reaching your target audience.
It's tempting to use social media as a stand-in for your website. But it's dangerous to build an audience on rented land. Why? Because if the algorithm changes or the platform goes away, so does your hard-earned audience.
Using a website is critical because:
You own the brand aestheticYou own the data You own the audienceYou control the messagingYou can ask for the saleMusic: Tuesday by Sascha Ende, Music.io
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Learn how to create lead magnets to grow your email list for your small business.
I didn't understand the mechanics of how to deliver a lead magnet when I wanted to start my email list. So today, I break down how to get started and what kinds of lead magnets you can consider. Key takeaways:
Develop your strategyDesign your lead magnetDeliver your lead magnetOf course, my favorite email provider is Flodesk. Use my link to sign up and receive a discount on this amazing platform. This is an affiliate link, but I only recommend products I really believe in.
Music: Tuesday by Sascha Ende, Music.io
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Learn how to do email marketing well for your small business.
Email marketing can generate high ROI for your business - $42 for every $1 spent! That's huge!
But how do you do email marketing well?
Get the opt-in - don't find yourself blacklisted or violating CAN-SPAM lawsUse a good email marketing system like FlodeskCreate a welcome emailFollow the 80/20 ruleCreate a calendar to stay ahead of the gameEmail marketing will help you with visibility among your target audience.
Music: Tuesday by Sascha Ende, Music.io
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Create partnerships that boost visibility for your small business.
Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships.
This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build.
Here's what you want to do:
first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiencesOnce you've cultivated a relationship, and this will take time, look for gaps that you can help fill for themPropose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from themWays that you can do this:
look for other local partners that aren't in direct competition with you, but are parellel to your products/serviceidentify areas of overlap and gaps for each other that you can fill brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's productsUse The Wealth of Connection to give you a roadmap about how to build genuine relationships and partnerships.
Music: Tuesday by Sascha Ende, Music.io
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Learn why your small business needs a marketing budget and how to create one.
To grow a business, you need income or influence. You'll either pay to reach your target audience through advertising or you need influence; a network that allows you to reach them organically.
What is a recommended marketing budget?
For B2B: 2-5% of gross revenue
For B2C: 5-10% of gross revenue
How to build your budget:
research your industryset clear goalsknow what you should spend on each marketing strategyAction step to take today: do the math and figure out how much you should be spending on marketing each year.
Music: Tuesday by Sascha Ende, Music.io
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Learn how consistent marketing increases ROI for your small business.
Today we're talking about consistency and using a marketing plan to keep you consistent. Marketing requires 7-10 touches with your target audience before they take action. If you're not consistent or not frequent enough, you're starting that cycle over every time you reach your target audience.
Key takeaways:
block time to create consistencycreate a mini marketing plan to be effective during that timealign your goals and your marketing to make them successfulMusic: Tuesday by Sascha Ende, Music.io
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Learn how to increase the effectiveness of your small business marketing in one simple step.
This week's quick win is identifying your target audience. Marketing is about getting the right people at the right time in the right place with the right message for your products or services. Knowing your target audience will help you do all of those things and make you more effective and efficient in marketing your small business.
You can identify your target audience by:
conducting interviews with potential target audience memberslooking at existing sales informationcompetitor researchmarket analysis/trendslisting what your target audience ISN'TWhat you're looking for:
trends and similarities between buyersGeographic: location, region, climate, etcDemographic: age, gender, occupation, educationPyschographics: lifestyle, opinions, valuesBehavior: occasions for use, benefits seekingYour target audience will give you clarity and focus. It will also help your marketing convert leads better.
Music: Tuesday by Sascha Ende, Music.io
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Learn how to implement the story brand framework from a certified guide.
If you believe in the power of story brand as much as I do, you'll be excited for this practical action-oriented episode about how to implement the story brand framework.
Key Takeaways:
Use the story brand frame work on your website, social media, emails, and all marketing materialsStart with your homepage to implementUse your story brand script to brainstorm and plan your contentBegin with the transformation your character will have with youAddress the gut, brain and heart when crafting your messages for a powerful impactThis framework works for all businessesEven if you think there isn't a deeper human need for your product or service, this framework will help you identify those needsRaj Lulla is a husband, dad and author. He's also a certified story brand guide at Fruitful Design Co.
Connect with Raj
Music: Tuesday by Sascha Ende, Music.io
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Learn about the story brand framework to craft messaging that converts your target audience.
I am so hyped for this episode! The story brand framework can revolutionize your business. It's so powerful it can help you:
Reposition yourself in the marketIncrease your ROIClarify your target audienceThis framework is authentic and easy to follow.
Key Takeaways:
You must know your target audience wellStorybrand attracts the right clients and repels the wrong onesStorybrand can make you more efficient at marketing your businessRaj Lulla is a husband, dad and author. He's a storybrand certified guide at Fruitful Design Co.
Connect with Raj
Music: Tuesday by Sascha Ende, Music.io
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Content creation burnout
This week, I'm burned out on content creation. I'm wondering where it fits in to my business and if it's even worth it. I'm so burned out, I didn't even realize my mic wasn't plugged in for my recording. And, I couldn't even bring myself to re-do the episode.
The question I want to ask is: Is it fair for marketing experts and coaches to tell you to "just create content"? I don't think it is. It's well intentioned advice because content really is king. But content creation is a full time job. Is it sustainable for small business owners and solopreneurs?
You tell me. Shoot me an email: [email protected]
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Learn from a small business owner about how to successfully market your business for growth.
How do you grow your business to six figures? Nicka Johnson, owner of Budget to Success shares her marketing strategies and tactics. Spoiler alert, she could basically host this podcast! She's embodied all the strategic lessons we've talked about and used her tenacious spirit and drive to succeed to implement them and grow her business to six figures during the pandemic.
Key Takeaways:
Exhaust free advertising before you move to paid advertisingMake sure your paid advertising fits within your budgetBe consistent with your presenceBe authentic in your contentAlign your marketing strategies to your business goals and measure them to make sure they're contributing positive ROIMusic: Tuesday by Sascha Ende, Music.io
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