Episodit
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Lionel Messi, the greatest football player in the world, has chosen Miami to play out his career. His deal includes: 💰a share of Apple's revenue generated by MLS Season Pass 💰 a share of Adidas profits from his MLS arrival.
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What Apple's new VR platform and headset means for the world of sports.
LIV and PGA Tour announce a merger that includes European Tour and end legal battles. But it's only the beginning. -
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The Monaco Grand Prix stands out as a symbol of glamour and exclusivity in the world of sports, drawing celebrities, millionaires, and racing enthusiasts to the stunning backdrop of the Mediterranean Sea. Its longstanding history and prestige have solidified its place on the Formula 1 calendar.
Monaco shares a unique relationship with Formula 1, receiving benefits such as a discounted hosting fee of just $15 million per year compared to other races that pay between $20 to $55 million. The country also retains control over TV arrangements and sponsorships. This special partnership leads to an estimated annual economic impact of $110 million for Monaco.
Despite being one of the priciest races for spectators, with ticket prices ranging from $160 for Friday’s practice to $16,000 for a 3-day luxury experience, thousands of visitors flock to the glamorous location. VIP packages, high-end accommodations such as the Hotel de Paris Monte Carlo with rooms costing up to $6,000 per night, and elite experiences cater to those ready to indulge.
The Monaco Grand Prix also features a lively yachting scene, with superyachts docking at Port Hercules and available to charter for rates between $12,000 and $140,000 per week. For instance, Faith, a lavish $200 million yacht, has a weekly rental price of $1.5 million.
Interestingly, Monaco is home to many Formula 1 drivers who are drawn to its tax advantages, privacy, and prime location. This makes the race feel like a home event for these drivers.
While there have been concerns about the future of the race due to a lack of on-track action and potential financial shortcomings, the contract between Formula 1 and Monaco has been extended until at least 2025.
As long as the Monaco Grand Prix continues to generate revenue and captivate media, it remains an essential part of the Formula 1 calendar. Nevertheless, as circumstances evolve, future changes or negotiations may reevaluate the event's unique relationship with Formula 1. -
30 Minutes with Gary Vaynerchuk: My Thoughts I've never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come full circle when I spoke to Gary Vaynerchuk for the Brand Boost Podcast. There was a time I really didn't like what Gary had to say. Not because I thought Garywas a bad guy, or because the things he said were wrong, butbecause it was information I had heard every day, for my entire life. I would listen and think to myself, are people really listening to a man tell them what to do and who is saying what mydad had been talking about for 30 years? As with most boys, we finally get it at some time around the age of 30. I began to realize that Gary's message wasn't what you should be doing, rather, what he is doing and how it works for him. It all seems so obvious, however, at the time, I couldn't distinguish my ass from my elbow. Making Unlikely Connections Social media has allowed us to connect to people from all walks of life, all over the globe,at any time we want. Twitter has really allowed me to make global connections that would have been nearly impossible to cultivate any other way. Of course, this doesnâtcome through osmosis. (Not sure if that even make sense, but my dadused to tell me all the time, so its become a habit. Thanks pops.) I was fortunate enoughto connect with Gary on numerous occasions here and there on socialmedia channels. Quick tip: if youâre looking to get on someone's radar, add value to their conversations. If they see no value inwhat you have to say, you wonât land on their radar anytimesoon. Gary is no different. Gary takes note of people that interact with his posts, people that comment, people that share and people that add real value to the conversations. This couldn't have been more evident after my interview with him. The VaynerMedia Experience I can't say enough great things about how awesome the team is at VaynerMedia. From the moment Amy Schmittauer and I walked in the door, we were treated great. We were a bit early, so we were asked to hang tight in the lounge while the smiling young lady offered us water and other beverages. As show time got closer,D-Rock and India came out to greet us and welcome us to the office. (We got to record in the same room Gary records all his episodes of #AskGaryVee. Pretty freaking cool.) As hard at work the employees are, they make time to say hi, flash a smile or offer you something to make you comfortable. Mad props to Gary and team for building an awesome environment for people to actually want to beat work and be happy to be there.
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Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter'
For Brand Boost Podcast listeners, check out the #30/30 content guide with this link: https://www.sueyoungmedia.com/pl/68527
Here's my favorite: the “How to Get Your Press Pass” video training mini-class, please use this link: http://bit.ly/2Dzm5QT
"Communication Nation" on Facebook. https://www.facebook.com/groups/communicationnation/
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I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content.
Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read.
Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew
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Meet the winery that's changing the world!
The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine.
Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about. Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker.
They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep.
Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access to tasting rooms? They actually give you a private number to text for any wine inquiry you have. For more details, head to empathywines.com. -
I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.
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The Brand Boost podcast is back! Welcome to a complete business audio experience.
On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand.
Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker. -
Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.
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There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is Scott Monty? Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies. He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty. What is Spera.io? Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners. Who is Vincenzo Landino? Vincenzo is an e
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Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!
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How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that? Andiamo! Links of Interest: Read Barry's full analysis with links to company culture deck Kaizen Creative Partnership @kaizenbarry About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. M Enjoy the podcast? Give us a rating or a review on iTunes!
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When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited.John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200!From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by.Andiamo!About John Lee DumasJohn Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com.Vincenzo’s Italian Lesson of the Day:“ricevuto come un cane in chiesa” –> good luck! Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power.Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.
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How Bad Do You Want It?
Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas.
The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast.
Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other!
Tips on staying healthy while running a business:
Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy.
Hydrate! When you aren't properly hydrated, you tend to eat more. You also can get "foggy brain" when not hydrated.
In order to stay consistent, choose a fitness routine you enjoy.
Tips on having success with your significant other in business:
You can be each other's cheerleader and accountability partners
Celebrate wins together
Listen through till the end as Amanda gives away a special gift! (If you miss it, it's right here: www.thetruechallenge.com/videoseries)
Find Amanda here:
Twitter
www.thetruechallenge.com
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Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines) About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.
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Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands
In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:
Use FOMO for good
Take the time to appreciate your consumers
Create special experiences.
We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:
Social video continues to explode. Facebook reports over 100 million video views daily!
Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.
The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.
Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.
Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.
OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.
Facebook goes native, and native ad formats make up more than 80% of impressions.
Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000.
Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.
Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.
Voice Over Artist, Rachel Creveling
Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at -
In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows. Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program. With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015. His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees. Download Park Howell's Business of Story Workbook Subscribe to the Business of Story Podcast What is the Story Cycle Process? Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!
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18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do. Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by clicking here. Here are the 18 things mentally strong people do. What do you do well? What do you need to work on? 1. They move on. They don't waste time feeling sorry for themselves. 2. They keep control. They don't give away their power. 3. They embrace change. They welcome challenges. 4. They stay happy. They don't complain. They don't waste energy on things they can't control. 5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people. 6. They are willing to take calculated risks. They weigh the risks and benefits before taking action. 7. They invest their energy in the present. They don't dwell on the past. 8. They accept full responsibility for their past behavior. They don't make the same mistake over and over. 9. They celebrate other peoples success. They don't resent that success. 10. They are willing to fail. They don't give up after failing. They see every failure as a chance to improve. 11. They enjoy their time alone. They don't fear being alone. 12. They are prepared to work and succeed on their own merits. They don't feel the world owes them anything. 13. They have staying power. They don't expect immediate results. 14. They evaluate their core beliefs and modify as necessary. 15. They expend their mental energy wisely. They don't spend time on unproductive thoughts. 16. They think productively. They replace negative thoughts with productive ones. 17. They tolerate discomfort. They accept their feelings without being controlled by them. 18. They reflect on their progress every day. Let us know your thoughts. Tweet at us. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Who is Amy Schmittauer? Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her
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