Well for a change I'm kind of behind on all sorts of things (mainly the podcast, newsletter, and other similar side projects and ideas - like designing a board game, that hasn't gotten any love in a while. But I digress) I was about to fly from Chicago to Paris yesterday on the 4th July and after nearly 4 hours delay, the flight was cancelled.
It just so happens that I'm in the middle of moving from Chicago to Paris, so they put me up in a hotel near the airport, rebooked on a flight a day later, and I've been doing my best to catch up on everything, including dealing with a few fires and emergencies to do with organizing my 40th birthday party in Spain in a couple of weeks - which I'm super excited about!
That's about it for now, I have more news in the episode, including a week long intensive improv comedy course I took, a workshop about stand-up comedy, performed for our improv comedy student show, did a quick set at a stand-up open mic, lots going on with organizing my big vacation and party to celebrate my 40th birthday - in the villa pictured above, and lots done in Chicago to enjoy all the things I love about the city!
That's about it for now, keep in touch and as usual please tell me if you enjoy listening to the podcast!
I first met Jason at GenCon in 2018, and have been meaning to have a conversation about his game designing since. We had a brilliant chat about coffee roasting, roleplaying game writing and design, some of his history, what he believes his game design is about, and some pointers for people interested in trying out tabletop roleplaying games.
"I'm trying to make memorable, emotionally moving games that make people think about serious issues so that we can use games to teach people how to be better humans through the incredible empathy building that is available in the roleplaying game hobby."- Jason Pitre
Info mentioned in this episode:Genesis of LegendFollow Genesis of Legend on TwitterAeroPressFrench PressChemex coffee makerOttawaAccadiansVictoria, British ColumbiaLes Voix d'Altaride Podcast (French)Magic: The GatheringRuneQuest RPG Rifts RPGBushido RPGDungeons & Dragons RPGTSR (company)Demon: The Fallen RPGWhite Wolf PublishingSpark RPG Wizards of the Coast Harlem Unbound RPGCthtulhu MythosH.P. LovecraftChaosiumSig: Manual of the Primes RPGPlanescapeRPG Design PanelcastSpire RPGGood Society RPGThe Jank CastD&D Adventurer's LeagueMicroscope RPGKingdom RPGFollow RPGSeven Wonders: A Story Games AnthologyDragonmeet Convention in LondonA Theory of Fun for Game Design, by Raph KosterMetatopia Game design conventionJeni's Ice CreamOrigins Game FairGauntlet: Red Carnation on a Black GraveOne Child's Heart (recently on KS)Quarter Share, by Nathan Lowell
I had a brilliant and lively conversation about the value of being helpful, enthusiasm, the craft of writing, storytelling, today's media landscape, and more with Jessica Greenwood, Chief Strategy Officer of R/GA.
Jessica was a journalist before being hired as a strategist and advocates the importance of writing as a craft for strategists in the creative communications industry. Jess was named to Ad Age U.S. Women to Watch Class of 2019.
"The big rub on strategists is that they prefer to be clever rather than helpful."- Jessica Greenwood
"As we go to a more data led world, and this sort of signal to noise ratio gets a little more confusing, I think writing is something we need to talk about more. I don't think it's made clear enough to strategists entering the industry that you are a storyteller, you have to tell a story in a way that is irrefutable."
I hope you enjoy the conversation as much as I did, please share with a friend and keep in touch to tell me if you enjoyed listening!
Mentioned in this episode:Jessica Greenwood on TwitterR/GA SamsungVerizonNikeGooglePepsiContagious MagazineWorld 50This American Life - 'Anything can be Anything'Flat Earth TheoryPapel e caneta Andre Chaves - Papel e CanetaThe International ExchangeConversation with Philippa WhiteRummikub (board game)Billie Eilish recordGame of Thrones Leaving Neverland (documentary feature film)Sundance FestivalChristine Blasie Ford testimonyKavanaugh hearingsSweathead with Mark Pollard Podcast The Rolistes Gaming Podcast with Kalum
I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background.
Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta.
Here are a couple of thoughts from her about storytelling in the marketing industry:
"I think the word storytelling is very used but perhaps underrated in the sense of quality or passion of storytelling. As an industry, I don't thing we're aware of the power that we have, especially when we're able to tell brave stories, or dig deeper in the truths that are across cultures or the truths that are across time. Sometimes the safe bet stories, like "we're authentic, we keep it real." There is no bravery and no substance in this story, and the story fades. It's not a story carried from person to person, or generation to generation."- Ama McKinley
I hope you enjoy the rest of the conversation as much as I did!
Mentioned in this episode:Ama McKinley on LinkedinGriot (Wikipedia)Atlanta, GeorgiaStorytellingThe Devil's Advocate (film)Such is the Way to the Stars (Love+Radio podcast episode about Richmond, Virginia)American Gods, Neil Gaiman (Book & TV Series)The Graveyard Book, Neil Gaiman (audiobook version)Game of ThronesBorn a Crime, Trevor Noah (audio book version)Maya AngelouI know why the caged birds sing, Maya Angelou What Women Want (film)Seville, SpainAndalus: Unlocking the Secrets of Moorish Spain, Jason Webster The Alhambra, GrenadaMiami Ad School BootcampIfa Lukumi faithOrishasHer (film) Anansi, Akan tradition from GhanaBanana pudding ice cream by Blue BellTalenti sorbets2048 (mobile game)Alchemy (mobile game)Doing a TED Talk: The Full Story (Wait But Why, Tim Urban)Pecha Kucha
Steve reached out a couple of months ago with an interest to be on the podcast, he seemed like he was up to a lot of interesting things so we organized meeting up for chat.
We ended up unexpectedly talking about rap and hip hop, Steve's circuitous journey to becoming a planner working in advertising and marketing, his involvement with soccer, the non-league he launched, and many other fascinating stories.
Steve is a compelling proof that a planner can come from all sorts of different background and succeed in the creative communications industry and it was a delightful conversation, I hope you enjoy it as well.
"If you have a vision, stick with it. Just pursue that vision and don't put so much stock in the maxims you get from industry luminaries, because I took that Jon Steel thing of 'Be interesting and be interested' to so much heart that it probably added years on to my circuitous journey."Steve on breaking into the advertising industry as a planner.
Thank you to the True Star Foundation in Chicago who let us borrow a room in their facility to record this conversation, we talk about it during the podcast, it's a fantastic program supporting Chicago youth in gaining media and marketing experience through a range of after school courses, activities, programs, and job internships.
Mentioned in this episode:Steve Bayley on Twitter and LinkedinNon League AmericaTruth, Lies, and Advertising, by Jon SteelUniversity South Carolina, GreensboroMaster PG CampHair bandsPoisonCinderellaBritney FoxBullet BoysBobby BrownThe ChronicDr DreEminemVCU Brand CenterMiami Ad SchoolBeasley Broadcast GroupClear ChannelBBHStratfestBBDO AtlantaMatlock Agency AtlantaNon League SoccerFox Soccer ChannelTorquayFA CupUS Open CupGround Hopper CultureDeep in the PyramidDetroit City FCCreataMcDonald's Happy MealTrue Star Foundation Chicago AdcolorLeo BurnettMoleskineThe Boy Who Harnessed The Wind
I've had an excellent conversation about design with Jennifer Severns, including some fun geeking out on Marvel superhero movies (tiny spoiler for Captain Marvel, FYI) and video games.
Jennifer is the Chief Experience Officer at the American Marketing Association, they recently went through a large rebranding exercise and a complete overhaul of their internal systems that we talk about in the episode as well.
"I have an infographic of the scientific method printed out in my office, hanging on the wall. If anybody comes in and starts talking about solutions or what's not working, I point back to it and say "OK, what is the question you are trying to solve?". Our primary problem [in marketing] is we go down a road of throwing a product out there without back to what are we testing, what are we trying to find out, and when will we know if it's working or not?"Jennifer Severns
Mentioned in this episode:The American Marketing Association (AMA)Jennifer Severns on TwitterCaptain MarvelTrolls Hit Captain Marvel with Bad Reviews on Opening DayNo DoubtWonder WomanAvengers EndgameNashvilleStomp!KFCNightlife The Deep Dive (with IDEO) GlossierThe Quantified Self Destiny 2 (video game)Business Model Generation Red Dead Redemption (video game)Grand Theft Auto (video game)Exploding Kittens (board game)Think With Google Video games culture
I invited Jim to be a guest on the podcast and he was gracious enough to invite me to chat in person at the lovely Soulsight offices in Chicago's downtown Loop.
Soulsight is an award-winning branding agency working with some of the largest businesses in the world, such as MillerCoors, Kraft-Heinz, or Pepsico. They rethink and design the experience of brands such as Blue Moon, Sol Mexican Lager, Henry's Hard Sodas.
Jim is a partner in the agency, and co-authored The Big Book of Packaging.
We had a brilliant conversation running across a number of topics, surprisingly including the value of boredom for creativity, thoughts about designing brands, how branding is a team sport, drawing elephants, and even touching on meditation.
"The brands and products we create define who we are as a culture today. If we were to go and dig up how life was like 50 years ago or a 100 years ago, what do we look at? People's trash. You look at the objects they were using to cook with, or clean with. What we're doing today is really defining the needs, the values, the purpose, and the ethics of what our culture is."
- Jim Pietruszysnki
"I like to say a brand is an artefact of a moment in time, and some brands can last a hundred, or two hundred years but they also evolve to stay relevant."
Information mentioned in this episode:Jim Pietruszynski on TwitterSoulsightFollow Soulsight on TwitterIowa floodsPilsenBig Book of PackagingKellogg's Frosted FlakesTony the TigerDrawing an elephantMarvel ComicsThe Sandman, Neil Gaiman Mobile GamesCandy Crush SagaClash of ClansNetflixHuluFormula 1: Drive to Survive (Netflix)The OA (Netflix Original Series)Maslow's Hierarchy of Needs Dr Gloria Wilcox Feeling WheelAmazon Echo / AlexaKleenexDash ButtonFiji WaterTrader Joe'sJohn Lewis Christmas AdsOrange TheoryMintelGartner IconocultureDominican RepublicGlossierThe CaseryHarry'sDollar Shave ClubFTD / InterfloraWTF Podcast with Marc MaronEuchre car gameMary Poppins ReturnsDick Van Dyke Show Sam HarrisWaking Up meditation app
I had a fantastic conversation with Emma Worrollo, Founder and Chief Creative Officer of The Pineapple Lounge. It's a research agency specializing in better understanding children, teens, families, and helping brands connect with them.
I came across the Pineapple Lounge and Emma while participating on an expert online panel about play, I thought the agency and Emma's work at the intersection of brands, creative communications, families, and play seemed fascinating.
Emma shared her experience of pregnancy and motherhood on her blog Mission to Motherhood, and currently sharing her philosophy of living playfully and designing a playful living environment over at The Playful Den.
"When children and youth are your business, there are 3 things that come up, pretty much in every single brief:
How can my brand be cool?
How can my brand be fun?
How can I encourage playfulness?
If you can inject play into your [brand] experience, generally, and this is for any age, it's more sticky, it's more memorable, and it's more time worthy."Emma Worrollo
We talked about mermaids, unicorns, rainbows, colors, living playfully, ope- ended toys, conducting brand research with children, teens, parents, what 'cool' is, and much more.
It was a brilliant conversation, if you enjoy listening, please share with your friends!
Mentioned in this episode:Follow Emma Worrollo on TwitterThe Pineapple Lounge The Playful DenBournemouth, DorsetKawaiiJapanHarajukuMermaidsAquariusAstrologyChicago Polar Plunge Tony Robbins Tim Ferriss Heal Yourself with the Ice Shaman (Wim Hof) - Russell BrandMission to MotherhoodWhat the Heck is an Open-ended Toy Anyway?Harry PotterStar WarsFlow (psychology)How to Make Slime: Our Favorite 4 recipesParkour / free runningWhitling (Pinterest)Joyful: The Surprising Power of Ordinary Things to Create Extraordinary HapinnessAtari ConsoleN64Sega Megadrive / GenesisSonic The HedgehogSonic The Hedgehog (Feature film)Geocaching Spider-man: Into the Spider Verse (Trailer)
I'm pretty sure a lot of people will be looking forward to this conversation, and for me it's sort of been a while coming. I met up with Mark Pollard over a couple of years ago in London, had just bought a new digital audio recorder I didn't really know how to use properly (and barely do now, just about enough to record one-on-one conversations), so the recording wasn't particularly good and to set that episode aside.
I was happy to catch up with Mark and we had an excellent conversation about the book he's writing; what he's up to with the Sweathead community and podcast; the way he views neglect and creativity, the five love languages, the games he plays with his children, and more.
"The idea behind what I'm doing with Sweathead is to connect people who think for a living, many of whom are quite intuitive, many of whom might identify as being sensitive and emotional - not everyone, but many. They want to do something creative, they're trying to figure out how to talk to themselves in healthier ways, and I'm just trying to create a gang around that because the power of these people and their brains - it's huge! If you can help them see through their day jobs, if they're not feeling fulfilled in their day jobs."Mark Pollard
I hope you enjoy listening as much as I enjoyed chatting with Mark - and if you do, please subscribe to the podcast (more guests and episodes coming soon!) and give it a 5* rating and a review, it helps others find the show. Share it with your friends and acquaintances who might enjoy it too!
Mentioned in this episode:Follow Mark Pollard on TwitterMark Pollard's website | Strategy Is Your WordsStrategy the Work Out!Sweathead with Mark Pollard PodcastSweathead Website | Facebook GroupHip HopGeocitiesLeo Burnett SydneyTodd Samson Impostor Syndrome 5 Love Languages Wing ChunBruce LeeIp ManKarateBrazilian Jiu JitsuCannes Festival of CreativityThe Lords of Strategy Chess BlokusScrabbleWords with FriendsClash RoyaleClash of ClansTower Defence GamesThe Marshall Chess Club in New YorkChicago - Ilinois Chess AssociationUS Chess FederationGenConBehavioral Economics of AltruismIntermittent fastingYogaIRC - Internet Relay Chat | mIRCRAM - short term memoryThe Good Men Project The Good Men Project articles written by James D'Souza"Are You Less of A Man If You Can't Have Kids?" by James D'SouzaDesign ThinkingThe Academy of Ideas on YoutubeZee MELT Conference in Mumbai, India
This new conversation with Rob Estreitinho went by in a flash, it was a brilliant chat and I hope you enjoy listening to it as much as I enjoyed recording it. I even wondered if it was a little abrupt in my managing the end of it, but I was just conscious of time.
We talked about meeting in London a few years ago, how Rob views strategy and defines it for people not in the creative communications industry, about his growing up in Portugal and what he enjoyed playing at and with growing up, about school bullying, then how he found out about this career and got into it.
I love Rob's experimenting with art, creativity, and more on social media, I recommend checking out his Twitter and Instagram accounts.
"I Follow people on Twitter for the smarts, and people on Instagram for the arts."Rob Estreitinho
Rob also writes the excellent Salmon Theory email newsletter, I highly recommend checking it out and subscribing!
Just a warning in case you have kids around: there are a couple of F-words in the episode.
Mentioned in this episode:Rob on Twitter & InstagramSalmon Theory newsletterOpen StrategyRob Campbell' blog - The Musings Of An Opinionated SodRob's interview on the Sweathead podcast with Mark PollardLego Technic30 Things I'm Still Learning At 30, post from RobSchool BullyingGeorge Nimeh aka @iboy on TwitterNimeh & Partners, The Agency For Changing TimesFree: The Future Of A Radical Price, Chris AndersonSeth GodinThe GuardianKotakuDionne Grant, Buzzfeed UK Social Media Editor on TwitterThe Age of Envy: How to be Happy when Everyone Else's Life Looks Perfect (The Guardian)Retrowave#retrowave on Instagram#GlitchArt on InstagramShadow of War video GamesPandemic Cooperative Board GameLord of The RingsMeeples Together: The Why And How Of Cooperative Board GamesDrive Movie Soundtrack (Retrowave music, on Youtube)DrawingSunlight
In this new episode of the podcast, I had a great conversation with Julian Cole. Julian is a communications planner with a wealth of experience with some of the best creative advertising and marketing agencies. He was Head of Comms Planning at BBDO in New York last, and recently got back from 14 months traveling to many far flung and exotic locations.
I'd come across Julian's work quite a few times. I appreciate the originality of thinking, that he shares and teaches the way he does strategy and communications planning work, and comes up with creative and playful ways to express new ideas in order to better sell creative work to brand clients.
We talked about his career from Australia to the US, creativity, strategy, play, his travels, and what he's going to get up to next.
Remember to give the show a 5* rating and review on Apple Podcasts / iTunes, or your podcast app if you enjoy the show, it helps other people find it. And even better, if you enjoy the episode, share with your friends!
PS: I have a doubt and now believe I said "Dirty Planning" instead of "Planning Dirty" - my apologies to Julian for confusing the order!
In this episode:Julian Cole on TwitterPlanning Dirty NewsletterThe Planning Salon InterviewsYoutubeChessCapture the FlagAustralian Rules FootballViral Rockstars video "IPA Study: Ads That Win Awards Are 11 Times More Effective" Learnings From The Murder Capital of Creativity The Rick James Model For Creativity Christian Ethopian ArtReg Mombassa, ArtistChina Great Wall Slide / Toboggan $500,000 Luxury Dining Experience In The Maldives
I can't believe it's already been nearly three months since the last episode I published for the podcast!
I've been spending time formulating what Ice Cream for Everyone is about, and finally got to a version I'm happy to share, and is on my updated website front page as well.
In the episode I'm quite simply sharing what I've been up to over the winter, this sort of manifesto, and a set of personal beliefs that I've been working on and helped me refine what the website, and this show is about - without changing much or anything of what I've been doing so far.
Ice Cream for Everyone is a Playful Strategy Consultancy.
Ice Cream is often associated with happy thoughts and memories, perhaps of childhood, simpler times.
Ice Cream is also surprisingly complex chemically, technically an emulsion, a combination of two or more liquids that don’t normally mix together.
Ice Cream exists in a seemingly contradictory and ephemeral state, creating a delicious combination as a result.
Ice cream requires the right ingredients, methodology, and temperature to go from complex chemistry to a simple desert. Similarly, we use creativity, play, and communication to go from complex situations to simple solutions with our clients.
We believe play, communication, and creativity are powerful assets for the development of businesses, brands, and everyone.
We believe dogma, bigotry, and blandness, are a hindrance to the development of businesses, brands, and everyone.
Playful strategy is the application and use of structured play, and sometimes games, to define and solve challenges in a business environment.
Playful strategy provides a recreational oriented state of mind fostering high levels of reasoning, insightful problem solving, and empathy for participants.
We play with elements that don’t seem to normally mix together and combine them into powerful ideas with our clients.
A few of the things mentioned in the episode:Faris & Rosie Yakob's Genius Steals ConsultancyWillem's Guest edition of the Strands of Genius email newsletterSweathead podcast with Mark PollardThe Strategy Inside Everything with Adam PiernoSam Harris introduces the Waking Up Course (10 min audio)Penguin Talks, The Future of Education with Pr. Yuval Noah Harari and Russell Brand (Youtube)Russian Doll (Netflix)Dave Made A MazeAmerican Gods (Novel & TV Series)
Happy Holidays everyone! It's nearly the end of the year and while it has been a slow one for the Ice Cream for Everyone Podcast I'm really happy to finish the year with an awesome guest, Jamey Stegmaier of Stonemaier Games.
Jamey is an award-winning board game designer, particularly known for quite intricate, strategy oriented games with beautiful pieces and design. He's also known in the industry for the knowledge he shares about design and crowdfunding. He raised $3.2 million on Kickstarter through different projects, and while he moved away from the platform he still writes and thinks about crowdfunding.
I first came across Stonemaier Games with Jamey's first published game: Viticulture, a board game in which players are winemakers in Tuscany. My brother received it as a gift for Christmas last year and I really enjoyed playing it. Earlier this year I got to play Scythe, probably his most popular game. It's pretty crunchy, as in there is a lot going on and a lot to learn. I was a little lost playing the first time but by the end I couldn't wait to play again.
We had an excellent conversation about Christmas and holidays overall, the games we play, how Jamey designs games, how he works and structures his days, thoughts about crowdfunding and more.
If you enjoy the episode, please share it with a friend or post a rating and a review on your podcast app – it makes a huge difference in helping others come across the podcast too.
A few things mentioned in this episode:
St Louis, Missouri
Euro style board games
Between Two Cities
Between Two Castles of Mad King Ludwig
Ticket to Ride
Scythe Rise of Fenris
Star Wars Roleplaying Game
Jeni's Ice Cream
The Gift, Lewis Hyde
A month already since the last episode of the podcast, and a (low) record breaking number, this being only the 4th episode published this season. I recorded this a while back over the summer, so it's a little overdue and at the same time it's right in time for the skiing season. My guest for this episode is Mic McCabe, one of the co-founders of Folsom Skis in Denver, Colorado. As you may know if you follow me on social media, I really got back into skiing pretty seriously two years ago. I hadn't skied since I was a kid and relearned in the French Alps.
Last season I bought an old second pair of skis with the intention of both improving my skiing and trying a few other pairs of skis. Of course I totally geeked out, read tons about it and tried about 12 different pairs of skis from different brands, sometimes 3 in the same day! While in Telluride I found out about custom skis, then found out about Folsom, I talked to them on the phone a few times, finally tried their skis in Breckenridge on Easter weekend 2018, and loved them so much I ordered a pair! I also commissioned an awesome illustrator for the top sheet for those to become my Ice Cream for Everyone skis.
I hadn't talked with a custom product engineer, designer, and manufacturer, I thought it might be a fun conversation for the podcast.A few of the things mentioned in the episode:Folsom SkisFollow Folsom on Instagram and FacebookMike McCabeColoradoLovelandCU BoulderWinter ParkFreestyle skiingMoguls / bumpsBig Mountain SkiingRace SkiingFreeride SkiingMotocrossWakeboardingEngineeringBlue whale > structure that it inspired in building wings?Evolutionary BiologyRossignolDynastarPoplarBambooMapleAspenVibration dampenerWagner Custom SkisK2AtomicTrigger II ShapeDPS SkisVail Resorts / Epic PassAlterra Mountains / Ikon PassManHuntHow Google Works
In this podcast episode I have a fascinating conversation with Jack Riback, who created and headed the department of Strategic Alliances for Disney Studios. I met Jack quite randomly while listening to jazz at the Green Mill Lounge, in Uptown Chicago, got talking and it seemed he had interesting stories to tell so I invited him for a recording. That said I also have to apologize for the quality of the sound, we had a few technical issues and I ended up calling Jack's phone, which didn't turn out to be as good a sound quality as I'd hoped.
I still think Jack's behind the scenes anecdotes of brokering deals Disney Studios and McDonald's Happy Meals are brilliant, as well as him sharing stories of creative different businesses.
In other news, as I mention at the beginning of the show, I am looking for new contracts and clients at the moment, so if you have questions about your brand and marketing strategy please don't hesitate getting in touch.
A few things mentioned in the episode:The Green Mill LoungeUniversity of Illinois Marketing advertisingDDBBernbachVWIconic VW ads / Think SmallDancing Nixon Box (Howdy doody time)Urban Cowboy with John TravoltaGAPTempoTimeNewsweekNamed a "Radical Toymaker" UberFacebookVRTargetWallmartDisney StudiosDepartment of Strategic AlliancesMcDonaldsHappy MealHistory of Fun - Happy Meals / PolygonWho Framed Roger Rabbit The Little MermaidSearsMichael EisnerJeffrey KatzenbergSteven Spielberg
Happy 4th July to everyone in the United States of America! So far I'm celebrating with podcast editing but I'm about to go catch the end of the Cubs game at a friend's patio so I'll be celebrating properly there in Murican fashion with baseball!
I'm very excited about this episode, I had a fun and interesting conversation with my friends Alfie Dennen and Allix Harrison d'Arcy to talk about the board game they designed, currently being funded on Kickstarter, Evil Corp.
Evil Corp is a game in which players incarnate billionaire tech CEOs battling to make money and 'save the world' - whatever the cost. I've been following as they've been working on this for the past 2 years and excited to see their project come to life! The game was funded in 6 only days on Kickstarter and they are going through stretch goals. I believe you have about 9 days to back the Kickstarter!
A few things mentioned in the episode:Alfie Dennen on TwitterEvil Corp on KickstarterEvil Corp Game on TwitterThe Agent short filmMoblogPlaystation EuropeDeadlands RPGTwestivalWe Are SocialDark AIDystopiaIain M BanksRichard BachmanBruce Sterling DistractionsCyberpunkHunger GamesHow Mumbo Jumbo Conquered the World, Francis WheenExxon Valdez CrisisRonald ReaganMargaret ThatcherPaul Simon's GracelandMark Zuckerberg at the US CongressClay Shirky Here Comes EveryoneJames Bond VillainsElon MuskA View to a KillLove IslandEx on the BeachWhelan IndustriesTyrell CorporationAugmented RealityPokemon GOKingsmanMike SizemoreWar on Terror board gameSpiel EssenGenConJamey StonemaierScythe Board GameBoard Game GeekPornhubHot FuzzWorld's EndSnowcrash and Diamond Age - Neal StephensonHoly FireHeavy WeatherBAFTA
About time I get back to publishing after a 6 month long Christmas break from the podcast! This is an experimental update talking about what I've been up to, skiing, talking about board games and game mechanisms, upcoming guests and a few more bits and pieces.
Mentioned in this episode:Evil Corp Board Game on KickstarterAlien Frontiers (board game)Kingsburg (board game)The Voyages of Marco Polo (board game)Chicagoland Games Dice DojoGenConFolsom Custom SkisWorker Placement board game mechanism
Happy Holidays everyone!! Perhaps not that much of a seasonal climax, this year we finish the Ice Cream for Everyone Podcast sans guests, just a few minutes of yours truly to wish you happy holidays / Christmas / Chanukah (at the time of recording) / Festivus / Kwanza / However you celebrate the end of year - and a happy new year!
That's about it, I've just arrived in the South of France to spend the holidays with family in the Pyrénées Mountains and am looking forward to it! The show will be on hiatus over the holidays and I'll be slowly planning for new episodes in mid to late January 2018.
Thank you for listening, if you like it a 5 star review as a gift won't go unnoticed!!
The podcast is back with a new episode after a brief Thanksgiving hiatus - also slightly due to scheduling breakdowns too. I'm excited, this was a great conversation. Adam Pierno, Chief Strategy Officer at creative agency Santy, reached out to me on Twitter and invited me to be a guest on his podcast, The Strategy Behind Everything, in which we talked about tabletop games. I finally managed to organize my schedule properly to have Adam on my show to talk about his background as a creative in the advertising and marketing industry, how he shifted to work on the strategy side, the book he wrote (Under Think It: A Marketing Strategy Guidebook for Everyone), and his podcast among a few other topics.
I hope you enjoy as much as I did! As I explain in the intro, depending on scheduling opportunities with guests I'm looking at publishing one last episode for 2017 and wrapping up - or it might be just a brief update to wrap up the year and talk about what I'm planning for next year.
Info mentioned in this episode:SantyInstil Strategy TrainingThe Strategy Behind Everything PodcastAdam Pierno on TwitterUnderthink It - A marketing strategy Guide for EveryoneDelta AirlinesVerizonMetallicaDisturbing videos on Youtube KidsFlicker by Theodore Rozak Reply All PodcastMark Pollard on TwitterChipotleFriendly's ice creamCold Stone CreameryMonopolyRiskChessCheckersChinese Checkers
I haven't had any guests having worked in both advertising agencies, in marketing as a client, and in fine arts so far. I thought it would be a great perspective to have so I invited my friend Vicky Hoffman to join me for a conversation. It's a little bit shorter than usual, as I'm exploring and experimenting with different lengths for the show, and admit I was running out of time to plan for this episode as well. We talked about Vicky's experience studying metalsmithing and enamels, her career in marketing and advertising, her transition to being a working artist and encaustic painting, and finally her recent studying of wine with the Court of Master Sommeliers.You can find out more about Vicky Hoffman and her art on her website: vickyhoffman.com Some of the information mentioned in this episode: UCLAPicassoRodinMooreMaster of Fine ArtsMetalsmithingEnamelsEncaustic paintingBBDO (creative agency - Full disclosure: Energy BBDO is my current employer (part of the BBDO Network), mentioned in passing in the episode)Tracy LockeKFC 11 Spices & Herbs social media stuntTarget Black Friday wake up calls The Court of Master SommeliersSan Luis Obispo Museum of Art