Episodes
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What you will learn from this episode:
How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial visionAre you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.
Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility.
Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie’s business became more visible, and her appointment book filled up even more.
But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator.
This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning.
If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach.
So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure.
Topics Covered:
00:58 - Jennie's humble beginnings and the decision to move her business
03:31 - Overcoming the fear of visibility and the power of live video
06:50 - The transition from beauty services to teaching and sharing expertise
12:05 - The importance of listening to your intuition in business decisions
15:15 - Jennie's advice to her younger self and the impact of mentorship
20:47 - The future of Jennie's business and her goals for collaboration
24:06 - Final words of wisdom for beauty entrepreneurs
Key Takeaways:
"Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo
"Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese
"Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo
Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.
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What you will learn from this episode:
How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soonLove is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February.
April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.
But that's not all. April dishes out wisdom with two quotes about seizing opportunities and the importance of getting started, even if it's with a 'version one.' These nuggets of motivation will fuel your drive to implement new systems and embrace the growth that comes with taking action.
And for the pièce de résistance, April provides three creative Valentine's Day promotional ideas tailored for the beauty industry. From a unique 14% discount that plays on the date to a 'buy one, gift one' offer that taps into the spirit of giving, these strategies are designed to draw clients in and spread the love. Plus, discover how to create a gift guide that not only showcases your favorite products but also opens doors to potential collaborations with referral partners.
This short episode is brimming with actionable advice to make your Valentine's Day promotions stand out and to integrate AI into your business seamlessly. Don't miss out on these insights that will help you market with heart and smart technology.
Remember to stay tuned for more details on the upcoming AI workshop and how you can sign up to transform your beauty business operations.
Topics Covered:
01:37 - Announcement: AI for Beauty Business Workshop
03:02 - Quote 1: Opportunities missed
03:35 - Quote 2: Embracing 'version one'
04:12 - Valentine's Day Promo Idea 1: 14% off is better than roses
05:14 - Valentine's Day Promo Idea 2: Buy one, gift one
06:36 - Valentine's Day Promo Idea 3: Spread the love with a gift guide
10:52 - The importance of non-salesy promotion and taking action
Key Takeaways:
"Opportunity is often missed because it is dressed in overalls and looks like work. But once you put the system in place, it works for you." - April Meese
"Version one is better than version none. Just get started, and you will improve along the way." - Unknown
“Valentine's Day isn't just about discounts; it's about giving people a reason to act and promoting your business in a way that feels genuine and exciting.” - April Meese -
Episodes manquant?
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What you will learn from this episode:
How to set the stage for a successful 2024 The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline
As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.
April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.
Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.
This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.
Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support.
Topics Covered:
00:58 - What did you avoid last year?
04:10 - What your business bank account says about your self beliefs and discipline
06:50 - Take this quiz to help you improve your business goals for next year
12:05 - Let yourself dare to dream big
15:15 - What habits do you need to have to reach a goal
20:47 - The 3 things that determine successful marketing and sales
24:06 - Deciding on your quarterly promotions and events
29:10 - Straight talk about sales.
30:48 - The truth about unmade decisions and indecisiveness
33:35 - The one thing to commit to that will propel you forward with your business
Key Takeaways:
"Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese
"Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese
"We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese
Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.
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What you will learn from this episode:
Know how to create a practical and profitable plan for your beauty business in 2024
Discover the psychology how to harness that “fresh start” energy
Learn the three essential components for achieving your goals
Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal the three critical parts to hitting your goals, and why just setting them isn't enough.
April will also guide you through the process of setting intentions with specificity and emotion, making decisions that align with your business vision, and preparing for life's inevitable curveballs. Plus, she's offering a free master class on January 18th to help you craft a tailored action plan for the first quarter. Whether you're looking to boost your income, streamline your operations, or simply find more joy in your work, this episode is your roadmap to making it happen.
Don't miss out on the opportunity to join April for an action-packed session that will leave you focused and ready to conquer 2024. Click on the master class link below and get ready to turn your beauty business dreams into reality!
Topics Covered:
03:31 - The allure of a fresh start and the psychology behind it
05:43 - The three parts of achieving goals and why specificity matters
07:54 - The power of assumption and aligning your goals with emotions
11:20 - Decision-making and how to create a plan that navigates obstacles
16:57 - The role of self-integrity and having your own back in business
22:00 - Invitation to the free master class for goal-oriented planning
22:36 - Embracing the new feeling state of accomplishing your goals
Key Takeaways:
"Write down your goals with the assumption that they've already happened. Tap into the feelings of having achieved them to release the energy of attraction and assumption." - April Meese
"Being decisive and having a clear plan of action is what separates those who set goals from those who actually achieve them." - April Meese
"Your business is a direct reflection of you. To reach your goals, you must become the person who is capable of achieving them." - April Meese
Here is the link for the Profit Plan Masterclass https://us02web.zoom.us/meeting/register/tZMscOuprTgtGdCTfwV7ZRFl1FjOaUq_u9Hb
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What you will learn from this episode:
Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty businessAre you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a sneak peek into the potential of AI in crafting your marketing blueprint.
Dive into this episode and transform your beauty business with the savvy use of artificial intelligence!
Topics Covered:
1:18 - AI can extract meeting minutes on your behalf
2:20 - Create Standard Operating Procedures (SOPs) with AI
4:32 - Proper prompting of AI for the best result
5:26 - The AI Marketing Blueprint Workshop
9:24 - Clone yourself with AI
10:43 - AGI: Artificial General Intelligence
Key Takeaways:
"There are apps and tools that are affordable and easy. Just literally a click of the button and it will save you time and it will just make your life so much easier." - April Meese
"If AI can pass the bar exam... it can create the marketing for us." - April Meese
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What you will learn from this episode:
Using "sales" as a powerful tool in your beauty business' success Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clientsEvery successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode.
Join me as I address the three common misconceptions around sales, and how these could be holding you back. If you believe sales are bad, you're missing out on a key opportunity to reach and serve your audience. We also discuss the importance of your mindset, putting your faith above your fear, and articulating the value you bring to your clients with your messaging.
Learn how to maximize your sales by adding value, creating premium offers, and utilizing price anchoring. Tune in to this episode and take the first step towards mastering sales for your beauty business success.
Topics Covered:
01:24 - Black Friday: A ninja strategy
04:50 - What you believe about sales
06:34 - The invitation and the gift
08:39 - The second hurdle for sales
13:34 - Messaging through storytelling
20:07 - Differentiating price and value
21:25 - The case for premium services for high paying clients
Key Takeaways:
"Your services are a gift and selling is just a way of the invitation. It's like an invitation to the party. Some people will say no and some people will say yes. And that's nothing to do with you. It's nothing even to do with them. Sometimes it's just timing." - April Meese
"The more sales you make, the more people you can help. So you have to believe in yourself, right? We have to believe in ourselves. We have to believe that sales is serving and we are reaching people in a different way." - April Meese
"It takes courage to show up and to get no's or feel like you're going to have some rejection. To put something out there and have nobody comment. To put something out there and have nobody respond. To have a promotion and have nobody buy. It's a hit on the ego, right? You're going to feel a certain way and that takes courage. That means you have to come out of your comfort zone." - April Meese
"Storytelling is about marketing and messaging and understanding what messaging is going to align with your audience. It's going to speak to their pain, present a solution, that is going to inspire them, that is going to motivate them, and that is going to bring them to action." - April Meese
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What you will learn from this episode:
Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere.In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of building a business, established her brand, and created a supportive team. Her story is a source of inspiration for anyone looking to grow in the competitive beauty industry.
In this podcast, we will explore the unique path that Amber followed, the challenges she faced, and the lessons she learned along the way.
Topics Covered:
01:57 - Introduction of Amber Guthery's
03:52 - From apprenticeship to entrepreneurship
06:30 - The importance of mentorship
11:24 - Developing team
12:57 - Challenges of being a business owner (payroll, admin, etc.)
16:45 - Creating a personal brand and not being in the shadows
19:19 - Losing clients to your apprentice if they leave your business
20:54 - Amber's valuable lessons from spending $30,000 with business coaching
26:00 - Observing employee's strengths and weaknesses
33:25 - Things she wished she had known earlier
37:24 - Advice for those who are struggling in the beauty industry
39:40 - Amber's upcoming events
Key Takeaways:
"It's really important to be watching and shadowing as much as possible. Seeing all the different cases and all the different scenarios, especially everybody's skin type is so different. There are days where I'm like, oh, I've never seen that before, but I've seen so many different situations at this point that I felt like that really helped me move along much more quickly." -Amber Guthery
"Business coaches are not cheap, nor should they be. Because if I would have learned all of that business stuff on my own, it would have taken me five years." -Amber Guthery
"Don't be afraid to reach out and ask for help because whether it's help with a technique, or even if you just need somebody to talk to. That is super important to have somebody to be able to bounce an idea off, talk out loud, vent to because we all need to vent." -Amber Guthery
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www.aprilmeese.com/elevate23
What you will learn from this episode:
Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action
In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She discusses the importance of prioritizing marketing efforts for a business, focusing on what matters most and where the highest return on investment can be achieved.April also discusses the launch of her podcast and the upcoming relaunch of her program, inviting listeners to join a free workshop.
Topics Covered:
00:01:22 - Reflection on Life and Prioritization
00:02:36 - Fear of Failure and Overcoming Limitations
00:05:09 - Lessons from Sara Blakely
00:10:57 - The importance of prioritizing marketing efforts
00:12:05 - Taking action and making decisions
00:17:25 - Building trust with prospective clientsKey Takeaways:
"When people have a vision of where they want to go, they don't know how. They don't know how they're going to get there, but they do believe it's possible. They have a belief in themselves, like an unwavering belief in themselves." - April Meese"If I'm feeling stuck thinking that I don't have enough options, I need to just get more knowledge and figure it out. And then if I'm feeling overwhelmed, if I'm feeling anxious, I just need to redefine my priorities and come back to that and then make a decision. And either way, with the decisions, you know what they say. You either get the result that you want or you get the lesson." - April Meese
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What you will learn from this episode:
The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can transform your business The importance of safety protocols and trainingIn our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!
During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world.
Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.
Topics Covered:
04:15 - Evolution and advancements in the beauty industry over time
06:37 - Hybrid brow technique in permanent makeup
09:08 - Advancements in pigments and needles
10:51 - The evolution of training
13:10 - Changes in pigments and aftercare
21:03 - Safety Protocols
22:32 - Importance of Fundamental Education
25:14 - Nurturing Clients and Referral Networking
31:57 - Shauna's training methods and techniques
33:56 - Bringing Joy through Helping Others
Key Takeaways:"Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath
"How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base. – Shauna Magrath
"Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care. – Shauna Magrath
"It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath
"I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath
Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist
Beauty Ink Inc - Shauna Magrath's beauty business: Website - https://www.beautyink.ca/
Instagram https://www.instagram.com/beautyink/
SMP Essentials Training Program - Shauna Magrath's interactive online scalp micropigmentation training program: https://beautyink.teachable.com/p/smpessentailsyourkeytosuccessinscalpmicro-pigmentation
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What you will learn from this episode:
Learn the key to having strategies and systems in your beauty business
Hear about the need for financial planning and investing outside of your business.
Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks
Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide.
In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly eye-opening!
Plus, Leann La shares her experience with running a business with family members. From the importance of shared visions, mutual respect, and open communication to self-awareness, this episode is packed with valuable wisdom you won’t want to miss.
Topics Covered:
00:29 - Introduction to Leann La's background and accomplishments
01:35 - Starting a beauty business with family and finding your passion
07:39 - Transitioning from artist to teacher
09:55 - Focusing on how to improve
10:54 - Lessons Learned from the different aspects of running a business.
14:14 - The challenges of scaling a business, finding balance, and delegating
16:35 - Building a team
17:40 - Seeking feedback to improve
20:02 - The importance of taking risks
28:01 - Facing financial challenges and the importance of money management in the beauty industry.
30:30 - Investing, and long-term financial planning for retirement.
31:44 - Exploration of a beauty business exit strategy
32:38 - The challenges and benefits of working with family members
34:54 - Utilizing individual strengths in a partnership
36:07 - Trust and accountability
40:41 - Aligning goals, being supportive, and staying focused on personal vision.
42:44 - Advice to Younger Self
51:10 - Upcoming projects, online education, and mentorship
52:28 - The value of spending time with loved ones.
Key takeaways:
"Anything great is going to take time. I know sometimes we see things on social media and it looks like everyone did it overnight. But it doesn't happen that fast you have to be patient. And as long as you're passionate about what you do." - Leann La
"You might not jump for joy after you take training, it's going to challenge you. It is natural to have doubts, like, "This is harder than I thought", or "I don't know if I can do this". Just keep going because you don't know how your life can change." - April Meese
"No matter how long you've been in the business, you're going to experience so many ups and downs. I've learned so many different things. As far as teaching. I've learned that as a trainer I need to always also be a student, there's no stopping me when it comes to education and training. Sometimes people get into the industry and they think I'm gonna take my first training and that's all I need. But it isn't that way. I find that a lot of the top leaders in the industry are also the ones who are constantly taking classes, constantly educating themselves, and constantly getting mentorship. And I think that's so important. It's kind of like what you do, April. You're a mentor to so many other permanent makeup artists out there. And what you do is so important because sometimes we learn to be artists and we have no clue how to run a business, right? We have no clue how to market our business, have no clue how to even make sure we're doing things legally. It's so important." - Leann La
"As an entrepreneur, I always want to at least know a little bit about marketing, a little bit about the different operations and business side of things, because when I hire somebody to put them in that position, I want to make sure that it's the right person and that they're doing their job. If you don't know at least the basics of things, you may have no clue if what they're doing is helping your business." - Leann La
"Once you learn to get some of that help whether it be hiring somebody or nowadays you can get a lot of help, just not even having to do like hire a full-time person, right? And hire an assistant for a shorter period, just like a virtual assistant and things like that. I feel like that was important because you can't go at 110% forever. You have to know that at some point you're going to crash if you keep doing that to yourself. So one of the things I learned was just really to delegate certain tasks and continue doing the things that I knew I was good at, like building on my strengths and making sure that I got help for the things that I wasn't as good with." - Leann La
"I know sometimes we like to hear all the good stuff like "You're doing great!". But honestly, I think getting honest feedback, whether it be from your students or I sometimes have my employees sit in on my classes so that they can give me feedback. Because sometimes you're teaching and you don't know what you're missing and people learn differently. People learn visual hands-on like there are so many styles of the way people learn and I wanted to make sure that my class incorporated all those different learning styles. So just really important to mostly get that feedback so that you can improve.- Leann La
"There's going to be moments when you're going to have to show up more than your business partner, or he or she's going to have to take on more than you do. And you have to be okay with that. It's not like, Oh, what is he doing? And what am I doing? You're not keeping tabs on each other. I think it's one of those things where you just do because you care about your business, where it is going, and what I need to do to keep the business strong, rather than what my partner is doing." - Leann La
I do feel very blessed that I was able to get through it because I know a lot of businesses couldn't, but it really woke me up. It made me feel like, gosh, if it happens again, can I sustain it, you know?"- Leann La
Fusion Artistry - Website: fusionartistry.com
FREE 3-Day Workshop~Beauty Business Waitlist
Sign up here www.aprilmeese.com/clientwaitlist
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What you will learn from this episode:
Learn how to express your value and overcome price objections (even in a recession) Hear about the essential parts of fantastic testimonials and the types/variety of social proof Discover the most critical type of social media post you need for more clients
Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're diving deep into the art of creating a consistent demand - because let's face it, in our world, consistency is everything!
In today's episode, April Meese is sharing her insider secrets. We're talking about how to put your value into words that even the most penny-pinching client can't resist, the secret sauce behind those jaw-dropping testimonials, and more. Whether you're a permanent makeup artist, lash artist, skincare specialist, or beauty aficionado, Episode 149 is your passport to crafting a captivating brand and fostering demand that shines. Tune in, as we embark on a journey where beauty meets business brilliance!
Topics Covered:
1:22 - How to be relevant to your prospective client
3:09 - The most important aspect of business
3:30 - Why your work doesn’t equal your worth
5:34 - What to do constantly and consistently in marketing
4:42 - What does your prospective client perceive about you?
9:15 - Overcoming price objections
9:34 - The number one thing to increase demand for your services
12:11 - Addressing a deeper fear or objection with your marketing
14:31 - The essential parts of fantastic social proof
16:02 - Understanding the difference between a website and a funnel
17:45 - The must-have words for every testimonial
19:02 - A “gem” tip for every beauty professional
21:54 - How to get more testimonials
24:32 - #3 way to create consistent demand for your services
25:13 - Misconception about marketing
27:35 - The key way to ensure you do more video content
28:05 - Increase your content creation with AI
Key Takeaways:
"Being relevant means to be able to articulate your value and to articulate your value in not that you are just a nice to have beauty service. They're not coming to you for lashes or brows or whatever the service is, they're coming to you, as I always say, for more time-freedom, they're coming to you for really a lot more confidence." - April Meese
"Your worth is not tied to your work, right? Your work does not equal your worth, but your worth, and how you value yourself will be reflected in your business and your life and all of the things. Like it's So cliche but so true like how you let people treat you, what you charge for your prices, or what you believe that you can get...that is all reflected in your business." - April Meese
"People need reminders and new people are coming into your atmosphere. New people are finding out about your business. New people might be finding you on social media or new people might be looking for a solution. And so because of that, we wanna make sure that we are continually expressing right, constantly and consistently expressing how we solve the problem and meeting the client where they are at."- April Meese
"You need a variety of social proof, not just before and after. You need social proof of other people talking about how you solve their problems. That's the best social proof." - April Meese
"People value other people's opinions and they value when people express those opinions." - April Meese
"One of the ways to get more social proof is to get it on the spot. Don't procrastinate. As they say, the delay is the death of the sale, but the delay can also be the death of your testimonial. So get it right then, but also give them a framework, help them do it." - April Meese
"One of the things I tell my students is, I say to announce when you are going live. When you announce it, you are committed to it. It keeps you accountable." - April Meese -
What you will learn from this episode:
Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.
Discover the resilience needed for scaling a business and building a team.
Gain valuable insights for hiring and managing employees specifically for the beauty business.
Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning. She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.
This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness. Michelle's journey is a testament to the power of perseverance and she shares her roadmap for growth.
Topics Covered:
01:08 - Introduction of Michelle Sy
03:20 - Her unusual beginning
06:25 - The beauty business journey
10:00 - Managing growth
12:00 - Maximizing employees' productivity
13:55 - Set expectations before hiring
15:39 - Look for this most important quality of a team member
17:34 - Letting go of employees
20:53 - Normalizing emotions l
24:35 - Marketing secrets
36:17 - Her upcoming events
40:24 - What brings her joy
45:26- How to get in touch with Michelle
Key Takeaways:
"When you hire an employee and they work for you, they've done their work. They've made your salon money. They've gained clients for you. You didn't lose money hiring them. And if they do decide to leave, you have to think about all the good work that they've done to make your company grow." - Michelle Sy
"Normalize the journey is a journey and that it is a struggle and it's not all roses and that I think it helps for anybody else that is maybe not at the same level of success, but then comparing themselves to say what's wrong with me? And it's not that anything's wrong with you. It's just that there's times where it's going to feel overwhelming and there's times where it's going to feel like, I don't know if I signed up for this, or I don't know if I still want this. There's going to be moments of all the emotions, and it's normal." - April Meese
"I always tell my team to have their clients mention their name. They have to mention your name on the review. So anybody looking at the review will always see your name and when they book online, if they remember your name, they're going to choose you." - Michelle Sy
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What you will learn from this episode:
Discover the mindset to overcome obstacles and push you towards your goals
Understand imposter syndrome and how to recover from it when it arises.
Learn how to stand out from your competition and the biggest lesson for faster success.
Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager for Hyundai's corporate office to a revered permanent makeup artist. Her courage to pursue her passion and transition at age 43 into this dynamic industry exemplifies the power of following one's heart.
She sheds light on the importance of research when selecting mentors and trainers, emphasizing the significance of a good fit in this personalized profession. She candidly shares her experiences and challenges, including overcoming imposter syndrome—a common hurdle in any creative pursuit.
Prepare to be inspired by invaluable insights as Tamia Haynes takes us on a fascinating exploration of her life, career, and the business of permanent makeup.
Topics Covered:
01:02 - Tamia Haynes introduction
3:00 - Her career before transitioning into the beauty industry
7: 24 - Things she should've known when starting her business
8:22 - Dealing with impostor syndrome
12:17 -What to do when you have a bad days
13:56 - Overcoming struggles
14:28 - Invest for success
17:30 - The biggest lesson when starting your business
18:50 - How to stand out from your competition
22:00 - The wedding vs marriage analogy
27:08 - Changing the Regulation in PMU
28:31 - Biggest lessons she learned from her struggles
31:50 - Tamia's upcoming events
36:53 - What brings her joy
Key Takeaways:
"You have to be able to talk to yourself through the bad times. And you gotta know that it's okay. To feel a certain way. It doesn't mean that you're losing because you're in tears that day or you're having a struggle. Your struggle is gonna make who you are later because you push through those struggles. Nothing worth having comes easy. The more you work for it, the more you'll see success." - Tamia Haynes
"You might be able to learn a couple of things, but you should please stick with brows, then move the lips. You have to give yourself grace and give yourself time because that way, you won't be mediocre. You'll be good, very, very good at one thing and then get very, very good at another. And just let your work speak for itself." - Tamia Haynes
"Once you find where you fit in and you don't stop looking at what other people are doing, you could be inspired. But at the same time, you got to know that you have your own style and you're always doing things and that is okay. It's not one way or the highway and you will attract what you are in the industry."- Tamia Haynes
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What you will learn from this episode:
Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention.
Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines.
Know the core components of developing compelling offers that get more booked appointments and client sales.
Have you heard these marketing myths strategies?
Myth #1: Website headlines don't really matter, it's all about the content.
Myth #2: Hooks are just “clickbait” and shouldn’t be used.
Myth #3: Beauty businesses don't need strong headlines and hooks, their service/products speak for themselves.
Now, let me share the truth with you.
But before I do, let me ask you this: Have you ever read a headline and thought to yourself, “I have to know more about this?”
Yes, and the same is true with reading a terrible headline and then you don't bother to read anymore. This is why the ability to craft compelling headlines and hooks is a skill not to be underestimated, especially as a beauty business owner. Your headline acts as the initial handshake, introducing your brand and offer to your potential customers. More than a mere part, it can single-handedly determine the success or failure of your marketing content, material, & campaigns. Moreover, the hook reels the audience in, providing a direct route to their hearts and minds where decision-making happens.
In this episode, I give you specific examples for creating a well-structured headline and hook to grab attention and motivate your audience towards taking the desired actions - be it to click, buy, or simply read along.
Topics Covered:
00:01:05 - Importance of Headline and Hooks,
00:03:41 - Specific Effective Headlines,
00:08:45 - One of the Best Headline Emotions,
00:12:25 - Other Top Elements in Headlines,
00:15:24 - How to Create Effective Headlines & Hooks,
00:19:46 - April’s Favorite & Engaging Examples,
00:22:40 - The Most Critical Elements in Marketing,
00:25:02 - Understanding the Core Components of an Offer,
00:27:27 - Final words,
Key Takeaways:
“The headline and hook of your marketing is what keeps people reading and engaged. Without it, all your efforts are wasted.” - April Meese
“Your headline is the first impression you make on your audience. Make sure it's compelling and curiosity-inducing to keep them interested.” - April Meese
“Two things that most people want in terms of marketing is to avoid pain and find pleasure. Both are leading to your beauty services, but they're going to attract people in different ways.” - April Meese
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What you will learn from this episode:
Discover the transformative power of video collaborations for increasing the visibility of your beauty business.
Hear about leveraging your connections for future promotional opportunities and sales.
Understand how to position yourself as an industry expert with successful video collaborations.
Getting more quality clients is the goal of every beauty business, right? Absolutely, and that starts with brand awareness and exposure. One of the simplest ways to expand your brand's visibility and recognition is through video collaborations. Not to mention, by tapping into another professional's audience, you're also creating an opportunity for cross-promotion and more sales. This strategy increases your potential audience base while ensuring that your content specifically targets those who are likely to be interested. So brilliant!
Additionally, repurposing video content from the collaborations can extend the timeline and reach of this increased exposure. April shares in this episode how repurposing content from collaborations can continually bring new awareness and engagement long after the initial broadcast. Furthermore, she emphasized the ripple effect that video collaborations often have, citing the Law of Reciprocity, and the enhanced brand trust as a bonus of these partnerships.
Topics Covered:
00:01:09 - Introduction to Video Collaborations,
00:03:03 - Finding the Right Collaborators,
00:07:00 - The Secret Benefits of These Partnerships,
00:09:44 - How to Maximize Your Brand Visibility with these Collaborations,
00:14:00 - The Powerful Law of Reciprocity and how it Helps You,
00:16:42 - Knowing The Right Way to Build Business Relationships,
00:19:00 - Additional Benefits You Haven’t Thought About,
00:22:45 - Your First Step to Start Video Collaborations,
Key Takeaways:
“Collaborations are not only good for the soul, but they can also boost your beauty business and attract more clients. When you put video and collaborations together, the results can be powerful.” - April Meese
"You wanna make sure that the person that you're collaborating with is a good fit for your brand and it's somebody that you would actually want to talk to and collaborate with. That's really important. And because that's a reflection of you. Who you bring on. Your platform and who you bring on to interview. Is a reflection of your business as well. So you wanna make sure if there is an alignment with that and your values." - April Meese
"I love video collaborations because I like to learn from people and I like to hear their perspective. And sometimes they say something that, like the journey is hard, which we all know, right? It's challenging and you gotta keep going. But they say it in a way where I'm like, Ooh, yeah, that's really good. Like it just feeds my soul. So when I'm interviewing people, a lot of times, of course I learn something, but I also like to enjoy the conversation." - April Meese
"Don't just collaborate with somebody because you think they have a large following. Because I can't tell you how many times I have collaborated with someone or interviewed someone that has maybe 75,000, a hundred thousand followers, and they have very low engagement. I'm not saying that those followers are bought. They could have been, maybe those followers just aren't engaged anymore. And so, I'd rather have somebody that even has a small audience that has a very engaged audience." - April Meese -
What you will learn from this episode:
The three pillars of trust and key elements for your brand messaging
The importance of repeating your core content and expressing your value uniquely
Essential topics that resonate with your audience and inspire engagement
Deep-dive into buyer psychology and decision-making process
Powerful messaging to show empathy and tackling objections
Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and business growth. By understanding your audience, you can use compelling topics and storytelling to create videos that attract and help retain clients. Remember, the messaging is key. It's not just about knowing your value, but expressing it in a way that resonates with your audience.
Unleash the Power of Video Messaging: Join me, April Meese, as I guide beauty professionals on a transformative journey to attract more clients through video content messaging, igniting the three pillars of trust and building client connection for more sales.. So tune in, learn, and get ready to take your beauty business to the next level!
Topics Covered:
[00:00:56] - The Rising Influence of Video Content
[00:04:14] - Building Trust Through Messaging
[00:08:58] - The Power of Repetition and Core Content
[00:10:54] - What Topics to Talk About & Expressing Value
[00:13:00] - Special Messaging Examples & Case Studies
[00:15:46] - Defining Your Brand Message
[00:16:41] - Understanding Buyer Psychology
[00:17:23] - Benefits of Going Live
[00:18:48] - Call to Action: Time to Go Live!
Key Takeaways:
"People buy when trust is high. Trust is three things. One, it's the trust in the service itself. So they believe that the service is the answer to their problem. The second thing is they believe that you are competent, obviously, in the service. And the third is trust in themselves. So for them, it might be that, are they making the right decision?" - April Meese
"When you are doing that many episodes and live videos and so forth, you feel like you've talked about it all, right? But here's the thing. One, new prospective clients are coming across your brand and are just finding out about this solution and are trying to get answers to their problems. And then the other thing is that sometimes you might have said it, but they need to hear it in a new or different way. They need to hear it again." - April Meese
"When people are buying, I always say that they go through this process of, Why this? Why this solution? Why you? Why should I come to you, the service provider? Why now? Why should I get this now? And then the last one, that I rarely talk about unless I'm talking to my students is Why not?" - April Meese
"They need to know that you understand them and their problem, and so you have to talk about that more." - April Meese
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What you will learn from this episode:
Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong connections and establish trust with your audience through compelling video content. Delve into the secrets behind authentic and consistent video content that captivates viewers.Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales?
Look no further! Video marketing is the solution you need. Creating engaging content through video is one of the fastest ways to build trust with potential clients.
And with video, you can convey your brand's personality and values, and authentically showcase your unique services. Plus, through video marketing, you can reach a wider audience to increase your brand's visibility.
As a small beauty business owner, I know the challenges of creating engaging content that connects with your audience. That's why I am excited for the latest episode of Beauty Marketing Simplified, in which I'm sharing my secrets of building two six-figure businesses with a small social media following. Let's explore how video marketing can help you achieve your goal of building your beauty business with more client appointments and sales!
Topics Covered:
00:01:33 - The different ways to get brand Visibility,
00:07:58 - The most important type of content for building trust
00:10:03 - The benefits of live videos.
00:17:12 - The three pillars of authority attraction
00:15:26 - The tips to building trust with video marketing
00:15:53 - Sharing your unique perspective to increase sales.
00:16:06 - Your business growth challenge
Key Takeaways:
"It's not just any type of attraction. It's an authority attraction." - April Meese
"We're not just getting an audience to get an audience, right? We're not just trying to gather followers. This is not a popularity contest at all." - April Meese
"Reach does not equal revenue." - April Meese
"People want to hear about your solution and your unique perspective and that is what influences buyer behavior." - April Meese
"If they don't trust you and they don't see you as being different, as really having a unique solution to their problem, they're just going to price shop." - April Meese
“You have to build connection and trust before you can convert.” - April Meese
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What you will learn from this episode:
Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafting unforgettable experiences for powerful branding. Delve into the various ways to generate more income and expand your brand's reach.Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This includes everything from the company's logo, website design, and colors, to the overall personality and values the brand aims to convey. A well-defined and consistent brand identity not only sets a business apart from its competitors but also fosters customer loyalty and long-lasting relationships.
In the podcast, Anastasia Karina talks about her journey as a brand strategist and the importance of creating and maintaining a compelling and cohesive brand identity. Anastasia emphasizes the need to understand the company's mission and statement before embarking on creating the brand identity. She notes the importance of research in choosing the right colors, typography, and shapes, as these elements can strongly influence the consumers' emotions and perceptions of the company. She discusses the significance of maintaining continuity in your brand messaging and values, as well as how to create impactful brand experiences in your business for more income and impact.
Topics covered:
00:00:09 – Introduction of Beauty Boss Anastasia Karina
00:01:09 – What is Brand Identity?
00:06:08 - The Importance of Brand Identity
00:09:09 - Creating a Unique Brand
00:14:59 - Importance of Consistency
00:15:37 - Luxury Experiences
00:17:04 – Ethics in branding
00:20:39 – Analyzing Your Office Environment
00:29:09 - Importance of Thinking Outside the Box
00:35:00 - Tips for Beginners on Brand Identity
00:37:05 - Tips for Established Brands on Brand Identity
00:33:10 – Important Event Planning Tips
00:43:09 - From Events to Branding
00:44:20 - The Importance of Pursuing Happiness
Key takeaways:
“In order to succeed, you need to break through the clutter, grab your ideal customer's attention, and show them that you, your product, your service, yourself can be trusted and you're the one we need.” - Anastasia Karina
“Brand identity is a long-term important mission, an important core for your company to grow. You cannot just do something without research.” - Anastasia Karina
“Create a comfortable area for [clients'] friends. Because we are occupied with a magazine, with a nice candy, with a coffee and we still have a friend around, but at the same time we feel like we're also having a good time. So, this is going to be your selling point.” - Anastasia Karina
"You have to be different. You have to be original and absolutely there's going to be somebody that if you can arrange it for them and you can take that off their plate, like how can you make it an easier yes for your client? How can you make it a no-brainer decision? How can you make your brand stand out from these other brands?" - April Meese
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What you will learn from this episode:
Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessity of incorporating ethics in AI development and usage. Leverage AI to create tailored customer experiences that captivate attention. Gain insights into strategic methods for integrating AI throughout your business operations. Embrace the AI advancements to sustain a lead in the market.Do you want to enhance customer engagement and streamline processes in your beauty business?
If so, I have the solution for you. By incorporating the latest AI technology, you can optimize your marketing and increase efficiency with your systems and operating procedures. Revolutionize your beauty business by leveraging cutting-edge AI technology to save time and increase your bottom line.
Topics Covered :
00:00:09 - Introduction to AI in Beauty Business
00:03:11 - Ethics of AI
00:05:01 - Using Chatbots
00:08:00 - Using AI in Marketing for Client Attraction
00:11:22 - Front-end vs Back-end uses of AI
00:14:50 - AI in Social Media Marketing
00:19:25 - Four Pillars of Social Media Marketing
00:22:00 - Importance of AI Education
00:28:59 - Introduction to AI in Business
00:32:11 - Using AI to Create Entertaining Content
00:35:33 - Conclusion and Future of AI
Key takeaways:
"We want to make sure that we are personalizing it and we want to make sure that it is working for us and helping us get clients, not turning clients off." - April Meese
"Imagine if you had your social media done in an hour. It's craziness. And that's what these tools are allowing us to do." -April Meese
Benefits of AI in Social Media Marketing
AI-powered tools have enormous potential when it comes to enhancing social media marketing efforts. These tools can help create and distribute tailored, engaging content efficiently and effectively. Leveraging AI technology in social media marketing can help businesses save time, improve audience targeting, and produce high-quality content that resonates with their target audience. April Meese advises beauty businesses to utilize AI technology to streamline their social media marketing while maintaining core elements such as inspiring, engaging, and educating their audience. She also urges businesses to explore different AI-powered apps and tools that can automate content creation, such as writing, creating memes, simulating voices, or even generating avatars on behalf of the business.
Using Chatbots
AI chatbots are a useful tool for beauty businesses to improve customer interaction and automate responses to clients' inquiries. The chatbots can be programmed to provide informative and personalized replies to prospective and existing customers, which can help increase customer satisfaction rates and foster stronger client relationships. April Meese discusses how beauty industry professionals can benefit from using AI chatbots as a way to save time, create effortless communication, and build trust with customers. Businesses can incorporate chatbots in their customer service process to streamline and enhance the client's journey, providing tailored responses and messaging that cater to individual needs and preferences.
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What you will learn from this episode:
Discover Scalp Micropigmentation's role in the beauty industry Hear how to manage different projects in your business Learn about how one beauty industry veteran has scalped his businessSteven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.
His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.
In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the issues of improper training. He talks about his concerns about poor work being showcased on social media, as well as, a disconnect between veteran artists and newcomers in the industry. Steven emphasizes the responsibility that comes with being a trainer and the importance of taking this business seriously. He dives into understanding your limitations as an artist and the challenges of scaling multiple aspects of the business to create additional revenue streams. Finally, he touches on the impact that Scalp Micropigmentation can have on people's lives, and how it is important to approach the industry with the right ethics and intentions.
Topics Covered:
01:23 - Steven Greitzer's introduction
03:01 - How he started the evolution of machines and needles
06:20 - Common mistakes in the industry
09:55 - The disconnection between veterans and newcomers in the SMP industry
13:54 - How he evolved as a person to manage different business projects
18:05 - His major lesson learned from the past experiences
19:20 - Challenges affecting the marketplace and the SMP industry
22:51 - Steven's advice to somebody that's just starting
28:09 - How he scaled his business
32:19 - His upcoming events
34:24 - What brings him joy
Key takeaways:
"There's been this disconnect between veterans who've been doing this a long time, and then new people who are stepping in thinking like, "Oh, well, we're doing it the new way, and this way it looks better than what you guys are doing." And when you've thought and we're all like, "Well, we tried all that. We've done it, and it doesn't heal the right way. It does learn that there'll be a big wake-up call in your fourth, fifth year, and even before that." And it comes down to really just poor training. You know, there's a lot of bad training out there." - Steven Greitzer
"Since we live in a social media world, the loudest, biggest, brightest voices get heard. And that's what shows in the marketplace. And people just assume like, "Okay, well this person's got a big following and a bunch of comments and people going, looks great, looks great, looks great, looks great." These people know nothing. And of course, it looks great on Instagram. So there's this really strange disconnect that's happening along with evolution." - Steven Greitzer
"Learning how to teach is like cooking. It's easy to make a plate for your wife or your husband whenever, and know that they'll like it. Or for a group of three or four people, you know. But when you start cooking for 30, 40, 50, or a hundred people, You gotta pull the salt. You can't go so spicy. So you gotta curate something digestible, and palatable to the masses. And understand how some people learn by seeing all the different learning types. You gotta learn that. So training is not easy and it's great for financial change. We can get a good amount and it doesn't take too long. But what other people don't realize is, as you start growing, the more students you have, so the questions that come in and the following. You're responsible for these people's future or a good trainer should be. So is something that really should happen. Naturally and organically." - Steven Greitzer
"You have to take this business very, very seriously. You can't have one foot in, one foot out. And a lot of people use this as a side gig, and that's okay. But you have to be in it for the right reasons. You can't do this to chase money. Because it's not always amazing, and when you're chasing the money, you don't have the ethics to start to sway a little bit." - Steven Greitzer
"Practice, never get a big head and think that you're the best. Cuz even if you are, people are coming up ready to take that spot for you. You can't get complacent. Keep pushing your art, keep pushing your heart, and learn how to market." - Steven Greitzer
"Try to find a mentor. If you can find a mentor and really like, put your pride aside. If you really wanna learn, find somebody who's done what you've done, put your pride in your eye and go and learn. I took a complete side step for my career, put everything down, and was like, you know what? If I really want, if I really, really want this to go in this direction, I need to, like I pulled the plug, stopped, humbled myself, went, and just kept my mouth shut for the better part of six or seven months and just absorb and that took me in a whole other direction." - Steven Greitzer
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