Episodes

  • Do you worry about having every answer? Do you feel like your price has to compete with big business, low-ticket offers, even though you’re giving them SO MUCH MORE than the list of features on your website? Well then listen in as Matt & Kate break down what it means to suffer from Imposter Syndrome (spoiler alert - you will never have every answer...just ask Einstein) and how to make your future soulmate clients feel like paying a premium price is just the right amount for the successes you deliver.
    “The more I learn, the more I realize how much I don’t know.” - Albert Einstein

  • Resources:
    • Beyond Macros Website (https://beyondmacros.com/)
    • Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity
    Human Strength and Nutrition Website (https://www.humanstrengthandnutrition.com/)

    Courtney Brown, co-founder of Human Strength & Nutrition, joins Kate & Matt to talk about her experiences building an online nutrition coaching business with her significant other. Hear Kourt tell in her own super-powered words why, “coaches need coaches too!” and how you can narrow in on your niche to expand your impact and reach.


    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)
    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop
    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!


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  • Resources:
    • Beyond Macros Website (https://beyondmacros.com/)
    • Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity
    This week Matt & Kate will teach you how to tap into your personal network - no social media audience needed - to generate not only leads but those oh-so-coveted transformational testimonials your future clients can't wait to share. In the words of the great Kate herself, “you've got this, coach! You can do it!”
    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)
    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop
    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!


  • Resources:
    • Beyond Macros Website (https://beyondmacros.com/)
    • Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    This week Matt & Kate talk about Social Media Lead Generation strategies that have a high impact in a short amount of time. Learn about content batching, content-based conversations, and concrete practices that will help you turn your side hustle cash into a full-time salary working part-time hours.

    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    - Beyond Macros Website (https://beyondmacros.com/)  

    Here's another wisdom-filled episode where I'm joined by one of my mentorship clients Sammi, who went from an employee just nine months ago to hire her first employee for her coaching business last month. We talk about everything from her process to generate leads organically that allowed her to quit her job within eight weeks of starting mentorship with us to how she has increased retention, even with a high-ticket coaching offer for starving artists. And now, she talks about tackling the new challenge of being a business owner and employer. Rather than just a solo coach, Sammi has worked with me for a little while now and honestly drops some serious gold that is usually behind the curtain of our mentorship programs. If you're ready to pick up some action steps to help you scale your business, and start hiring a team to help you, be sure to watch the episode until the end.  

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect with Us: • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)

    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)  

    ✅ Where to Listen:  

    • Anchor.fm: http://bit.ly/3tvH3bz
    • iTunes: http://apple.co/2YRiOXc
    • Spotify: http://spoti.fi/3p1Yvki
    • YouTube: http://bit.ly/3rvZWJp
    • Listen Notes: http://bit.ly/3aMfCSf
    • PodBean: http://bit.ly/39VsTZw
    • Google Podcasts: http://bit.ly/2Occpnf
    • Stitcher: http://bit.ly/2N91REP
    • Podtail: http://bit.ly/36St8Cv
    • Poddtoppen.se: http://bit.ly/3cMy0Nr
    • Radio Public: http://bit.ly/39XRflp
    • iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Website (https://beyondmacros.com/)
    • Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Here's another short little episode about how you can start improving your skill of thinking and decision making so that you too can become a seven-figure coach. Now, what does it take to make that courageous leap from being a six-figure coach to a seven-figure coach?

    Stay tuned to find out.

    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    · Beyond Macros Website (https://beyondmacros.com/)

    In today's episode, Kate and I discussed two coaching business models that will allow you to scale your income and impact without increasing your workload. If you haven't met me or my co-host, Kate, we both started and scaled four different nutrition coaching businesses to six-figures on our own, before teaming up to build a seven-figure online coaching business together.

    Along the way, we've made a lot of mistakes as we scaled and tried a lot of different coaching models. But the two models we talked about in today's episode are the best we have found to both provide a VIP experience to your clients, while also keeping your time requirements to deliver it under control.   So, no matter where you're at, and your coaching journey, this show will be packed with gold for you. Stay tuned!  

    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • • Resources: Beyond Macros Website (https://beyondmacros.com/)

    This episode is about thinking like a seven-figure business owner and the idea behind investment. Stay tuned!

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Website (https://beyondmacros.com/)

    After dialing in your soulmate client and signing up a few of them, what happens next? How do you make sure they don’t leave you after just a few months or weeks of working together?

    Today’s episode is all about creating a VIP experience. We’ll dive deep into the whys and hows of creating a VIP experience for your client to ensure maximum retention rate! We’ll talk about how to keep clients, especially non-compliant ones, motivated, asking for referrals, using scripts for your offer, and more!

    Create the best client experience by tuning in to the episode now!

    In this episode we cover:
    • Why the VIP experience is essential to your business. [02:45]
    • Moving the goalposts to push your client’s progress [09:22]
    • Mindset of a successful nutrition-coach. [17:07]

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Connect With Us:
    • Subscribe on YouTube (link)
    • Connect on LinkedIn (link)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)
    • Follow on Twitter (link)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    Here's another mini-episode that will help you start thinking like a seven-figure nutrition coach. Stay tuned!

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect With Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    Ready to hear another empowering nutrition coach success story? I'm going to share one of the brilliant launch strategies. One of my clients Colby used to generate 15,000 a month of coaching clients. And this amazing month of coaching enrollments came in December when most coaches tend to close up shop because they think nobody signs up in December.

    Instead of giving up, Colby implemented the strategy he shares in this episode and booked pre-sold leads per week onto his calendar without running any ads or sending any cold DMs. Plus, we discuss how he could get even more leverage with this strategy next time around.

    As a reminder, this episode is a snippet from one of the weekly live training sessions we do in the online nutrition coach community Facebook group. Stay tuned!

    In this episode we cover:
    • Introduction [00:00]
    • Colby’s humble beginnings as a nutrition coach (until gyms in Colorado shut down for a long time). [02:49]
    • How Colby generated 15,400 new clients in just four weeks! [06:38]
    • Charging from $200 a month to $2,000 for 12 weeks! [09:06]
    • Getting clear on who you’re serving, what your offers are, and creating more conversations. [12:47]
    • Stop playing small and start playing big so you can live your dream lifestyle. [13:30]
    • How Colby hammered his personal page with social proof. [16:31]
    • Dropping the employee mindset if you’re considering entrepreneurship. [20:23]

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect with Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:

    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    Nutrition coaches who think small keep their companies small. Becoming a 7-figure (or more!) business owner may require some mindset work. Once you have a viable vision and acquire the habits and mindset to support it, there's no reason you can't achieve that vision. Don't let anything limit you. In this week's mini-episode, let's talk about how you can start thinking like a 7-figure coach.

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect With Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:

    • Beyond Macros Community: beyondmacros.com/community
    There are seven and a half billion people in the world. They need you. They need your expertise. They need your heart. So, you just got to get out there and serve them. We're here to help you build your nutrition coaching business!

    In this episode we cover:
    • Introduction [00:00]
    • Kate and Matt’s journey to building a 6-figure nutrition coaching business. [03:55]
    • Things they would do differently to get their business off the ground faster. [06:53]
    • The importance of having the right money mindset, leadership mindset, and right internal dialogue. [09:14]
    • Switching from “more money, more problems” mindset to “more money, more freedom.” [12:15]
    • What you need to do if you’re struggling to find your ideal clients. [15:48]
    • Raising your prices even if your competitors are dropping theirs. [18:49]
    • How to convince someone to work with you. [23:40]

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect With Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    ✅ Where to Listen:
    Anchor.fm: http://bit.ly/3tvH3bz
    iTunes: http://apple.co/2YRiOXc
    Spotify: http://spoti.fi/3p1Yvki
    YouTube: http://bit.ly/3rvZWJp
    Listen Notes: http://bit.ly/3aMfCSf
    PodBean: http://bit.ly/39VsTZw
    Google Podcasts: http://bit.ly/2Occpnf
    Stitcher: http://bit.ly/2N91REP
    Podtail: http://bit.ly/36St8Cv
    Poddtoppen.se: http://bit.ly/3cMy0Nr
    Radio Public: http://bit.ly/39XRflp
    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    NEWS FLASH! 💣📰🎤 


    97% of coaches don't have a strategy to reach their business goals, and are essentially hoping that a miracle breakthrough is going to happen for them.

    The big question is, how can you be one of the top 3% coaches? We’ve helped hundreds of coaches like you and we’re on a mission to help more health coaches! As a result, you can serve more clients and replace your 9-5 income.

    This episode is a sneak peek from a LIVE 2021 business planning workshop Kate and I held for our VIP members in our online nutrition coach community.

    Stay tuned if you want to learn more about new coach pricing and planning, growing from side hustle to full-time, and scaling your business exponentially!

    Don’t let fear stop you from reaching the next level in your business. 📈💰

    In this episode we cover:

    • Introduction [00:00]

    • Working with entrepreneurs and turning their visions into reality. [02:50]

    • Creating conversations with the right prospects to increase your sales rate. [13:29]

    • What we teach about social compounding with our automated trust machine. [17:38]

    • How to achieve working less than 40 hours a week to scale your business. [23:08]

    • Having a strong support group that caters to topics that you’re genuinely interested in. [26:19]

    WAIT, this was just a sneak preview of the biz planning workshop! Get full access to the workshop so we can help you create content that drives those contextual conversations, develop something that you love, and leave a legacy. Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    ✅ Connect With Us:

    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)

    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)

    • Follow on Facebook (https://www.facebook.com/beyondmacros)

    • Connect on Instagram (https://www.instagram.com/beyondmacros/)


    ✅ Where to Listen:

    Anchor.fm: http://bit.ly/3tvH3bz

    iTunes: http://apple.co/2YRiOXc

    Spotify: http://spoti.fi/3p1Yvki

    YouTube: http://bit.ly/3rvZWJp

    Listen Notes: http://bit.ly/3aMfCSf

    PodBean: http://bit.ly/39VsTZw

    Google Podcasts: http://bit.ly/2Occpnf

    Stitcher: http://bit.ly/2N91REP

    Podtail: http://bit.ly/36St8Cv

    Poddtoppen.se: http://bit.ly/3cMy0Nr

    Radio Public: http://bit.ly/39XRflp

    iHeartRADIO: http://ihr.fm/3jDXQop

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    Not sure how to grow your target audience or even get your soulmate client’s attention? You’re in for a treat.

    Listen into today’s special Q&A episode as we expertly shoot down some burning questions from our avid listeners on lead generation! Today, we’ll help you grow your clients so you can experience the financial freedom that you deserve. We’ll talk about the automated trust machine, generating leads for first-timers, lead generation funnels, and more!

    Hop into the show now and find the answers that you seek!

    In this episode we cover:
    • Q#1: Are there better ways to generate leads besides ClickFunnels? [9:43]
    • Q#2: Do I need to run ads to have an automated trust machine? [13:45]
    • Q#3: What should I do if I don’t have an existing audience? [17:34]
    • Q#4: Am I ready for an automated trust machine if I only have 5 clients right now? [21:33]
    • Q#5: How do you bring in leads if you’re just starting out? [26:18]
    • Q#6: How do I get my soul mate clients to notice you? [33:38]
    • Q#7: Would Beyond Macros’ strategy work well with personal online training, too? [34:46]
    • Q#8: How many steps before I present a client with my paid program offer? [37:37]
    • Q#9: How can I use the automated trust machine to improve my existing funnel? [41:36]

    Which part of the Q&A have you personally found most useful? We want to make sure you have a strong support system so that you can scale your business. Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Connect With Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    • Beyond Macros Community: beyondmacros.com/community

    Grappling with social media content and marketing strategies that don’t resonate with your soul mate client for your nutrition coaching business?

    We got you covered in today’s episode as we talk about the important pillars that will draw your clients in and help grow your business. This week, we’ll go into marketing strategies that you should and shouldn’t focus on to save you more time, money, and energy.

    Build efficiency into your coaching business by tuning in to this episode now!

    In this episode we cover:
    • Reasons why you shouldn’t miss out on these important pillars [2:20]
    • Switching to lead generation strategies that work for your coaching business [5:03]
    • Things that consume most of Matt and Kate’s time in terms of content [5:20]
    • Social compounding [8:12]
    • Common mistakes in social compounding and how to fix them [8:00]
    • Why consuming before creating doesn’t work [11:20]
    • Struggles related to comparison and impostor syndrome [11:50]
    • Social media best practices for high-earning coaches [13:00]
    • Steps in doing social compounding the right way [14:24]
    • Creating the most valuable content that speaks to your ideal clients [15:21]
    • Content, conversations, convert! [16:00]
    • What the BUILD workshop is all about. [17:18]
    • Common struggles of most nutrition coaches [17:46]

    Ready to catch more knowledge bombs so you can experience the same entrepreneurial freedom? Knowledge shared is power multiplied! Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Connect With Us:
    • Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    • Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    • Follow on Facebook (https://www.facebook.com/beyondmacros)
    • Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    ● Beyond Macros Community: beyondmacros.com/community

    Every nutrition coach dreams of having leads reach out to them one day instead of the other way around. What if I tell you there’s a way to make that dream happen?

    Let’s take a deep dive into this episode as Justine Arsenault, Nutrition Coach and Owner of BNA Nutrition, joins us today to share how she was able to effectively reel her customers in with little to no effort and sell a $3k program per week! We’ll go into how and why she shifted from a commodity offer to a no-competition offer, why asking for help is key to the success of your coaching business, how the automated trust machine training has helped grow her business, and more! There’s a lot of incredible insights to unload in this episode so tune in now!

    In this episode we cover:
    ● Justine’s process before and after working with Matt [1:25]
    ● Transitioning from a commodity offer to a monopoly offer [7:20]
    ● The end result of implementing the automated trust machine [9:37]
    ● Attracting clients in alignment with your best work [10:50]
    ● Client retention status despite 10x price increase [14:30]
    ● What systemization does to you and your business [16:50]
    ● Earning double income while working 4 hours a day [17:00]
    ● Justine advice to her former self [18:00]

    Ready to catch more knowledge bombs so you can experience the same entrepreneurial freedom? Knowledge shared is power multiplied! Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    About Justine Arsenault:
    Justine Arsenault was initially charging $50 a month before upgrading to $500 a month after working with Matt. She is the Owner of BNA Nutrition, a coaching business that helps men and women lose weight and improve their relationship with food. Now, she continually earns profit weekly, successfully scaling her business in just a few months.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    ● Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    ● Follow on Facebook (https://www.facebook.com/beyondmacros)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    Where to Listen:
    ● Spotify: https://open.spotify.com/show/0rhQWHZPZf4cpfvzfFVIct?si=vvVIwzKXQLyWYJ9G02jEuw
    ● iTunes: https://podcasts.apple.com/us/podcast/vip-nutrition-coach-podcast/id1264742089
    ● Stitcher: https://www.stitcher.com/show/beyond-macros-podcast
    ● PodBean: https://www.podbean.com/podcast-detail/a3ng4-591c2/VIP-Nutrition-Coach-Podcast
    ● RadioPublic: https://radiopublic.com/vip-nutrition-coach-podcast-G4bkmO
    ● Castbox.fm: https://castbox.fm/channel/Beyond-Macros-Podcast-id2186017?country=us
    ● Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvMzI0My9yc3M

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:
    ● Beyond Macros Community: beyondmacros.com/community
    ● Be a Working Against Gravity coach (http://workingagainstgravity.com/artofcoaching)

    Getting a massive number of clients to sustain a freer lifestyle is what every nutrition coach dreams of. But the reality is we can only handle so much of them. It’s hard enough to take care of five or ten nutrition coaching clients. Imagine having to take care of more than 20,000.

    And yet, this power couple killed it.

    Working Against Gravity founders, Michael and Adee Cazayoux, share with us their exciting story on how they bumped up their client-base from five to 21,000 and still manage to maintain quality one-on-one nutrition coaching!

    If you’re having trouble providing quality coaching while juggling in between clients, aiming to have a program that produces lasting results so you can be your absolute best self, don’t miss out on this new episode.

    In this episode we cover:
    ● Working Against Gravity’s origin story [03:56]
    ● Taking great care of over 70 clients all at the same time [06:17]
    ● Using systems to improve WAG’s sales and coaching process [06:25]
    ● Bringing in a-players to help out with the business [14:37]
    ● Maintaining quality coaching support with over 21k clients [20:39]

    Ready to discover the explosive growth strategies that worked for WAG VS. the strategies that didn’t work so you never have to go through them? Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    About Michael and Adee Cazayoux:

    Meeting each other in 2015, Michael and Adee Cazayoux decided to start a nutrition coaching program that helps people, whether it be athletes, 9-5 office workers, adults in their mid-life crisis, to name a few, make a physical, mental, and emotional transformation to get them back to feeling 100%. Athletes of their own rights, they completely understand the need for a better, healthier lifestyle and are passionate about helping others make the change.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:

    ● Beyond Macros Community: beyondmacros.com/community

    Got a problem with your offers and pitches, but uncertain how to fix it?

    Today’s episode will be something unique as you get to witness a transformation on some sales offers through roleplay so you can be the go-to coach in your niche! Watch as I roast and give fitness coaches advice on improving their sales process to hone them to perfection. I’ll also expound on why clarity and specificity are important when making your pitch.

    Grab your pen, get ready, and tune in to this episode!

    In this episode we cover:

    ● Monopoly offer vs commodity offer [02:31]
    ● Getting Eric’s offer roasted [04:09]
    ● Bringing specific imagery in your offer [05:05]
    ● Structuring your sales conversation the right way [07:10]
    ● Eric’s sales pitch [16:59]
    ● Gems and opportunities in Eric’s sales pitch [18:00]
    ● Key takeaways in Eric’s roleplay [21:54]

    Ready to craft an irresistible offer that will help you stand out as a nutrition coach? We’re just getting started. Make sure you get the full access to this training.

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Connect With Us:

    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ●  Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

  • Resources:

    ● Beyond Macros Community: beyondmacros.com/community

    If there’s anything that’s certain, it’s that life is unpredictable. That’s why most of us end up sticking with our safe, soul-sucking, nine-to-five jobs. But if given the choice of hopping onto a business opportunity that offers more flexibility with your time, would you take that leap of faith?

    Certified Nutrition Coach, Jane Robertson, made the choice and saw massive gains during the pandemic. In this week’s episode, let’s all hear her success story on how she made an epic comeback and scaled her nutrition coaching business to $20k per month. We’ll talk about her business’ performance then and now, the lessons she picked up along the way, and more.

    Learn how you can scale your business even during a global crisis by tuning in to this episode!

    In this episode we cover:

    ● The current performance of Jane’s business [01:03]
    ● Getting more freedom and flexibility with her time [03:25]
    ● Her experiences and lessons learned when starting out with her business [07:19]
    ● Calculating opportunity costs [09:40]
    ● Taking a mindset shift around sales and lead generation [13:06]
    ● How to resonate and engage with your ideal client on social media [17:18]

    If you’re ready to skyrocket your sales and hear more about this life-changing success story, make you sure join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    About Jane:

    Owner and Nutrition Coach of Feel Great Revolution, Jane Robertson has seen much success with her business after working with Matt. She was a former Business Management Consultant for a company in New Zealand. After realizing she needed to catch a break, she started her own nutrition coaching business. In the ensuing ups and downs of her business, she is now getting more clients and is seeing more success despite the pandemic. Aside from managing her own business, she is also a Nutrition Coach for Precision Nutrition.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!