Episodes
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In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Michael DeLon,The Credibility Coach™ and President of Paperback Expert, to discuss the power of storytelling in marketing and personal branding. Michael, an expert in credibility marketing, shares how business owners can leverage their unique stories to stand out in crowded markets. From publishing books to creating effective lead magnets, Michael breaks down actionable strategies that help business owners gain more clients, build trust, and grow their revenue. This episode is packed with inspiring examples and practical advice for anyone looking to differentiate themselves and build credibility.
What You'll Discover:
The importance of storytelling in creating a powerful and unique marketing message. How to uncover and share your personal story to connect with your audience. Insights into the book publishing process and how it can position you as an expert in your field. Strategies for crafting lead magnets that attract and engage your ideal clients. The role of credibility in marketing and how to measure it using Michael’s Credibility Calculator. Why authenticity and being yourself are key to building trust and long-term relationships. Real-life examples of businesses that successfully used storytelling to stand out in their industries. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler explores the growing trend of fractional C-suite roles, with a focus on fractional COOs. Dave breaks down what a fractional COO does, the value they bring to businesses, and how they differ from traditional full-time roles. He also highlights the flexibility and cost-effectiveness of the fractional model and introduces the innovative Operations On-demand service offered by the Crysler Club, designed to help businesses achieve "speed to value" by providing tailored solutions without the traditional long-term commitments.
What You'll Discover:
What a fractional COO is and how they can support business growth. The differences between fractional roles and full-time C-suite positions. How fractional roles offer cost-effective expertise for businesses of all sizes. Key insights into the Operations On Demand model and how it drives flexibility and results. Real-world examples of how businesses can pivot and adapt with dynamic fractional support. Why you don’t need to commit to large-scale projects to benefit from external expertise. -
Episodes manquant?
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In this solo episode of the Everyday Business Problems podcast, Dave Crysler tackles the critical yet often overlooked topic of root cause analysis. Drawing on years of practical experience, Dave explores how to effectively identify and solve recurring issues within your business. From corrective action to preventative measures, he explains the tools and templates he uses, including the 5 Whys and 8D methodology, to help businesses avoid costly mistakes and improve overall performance. Tune in for actionable insights that will transform how you approach problem-solving.
What You'll Discover:
The difference between corrective and preventative actions and how to apply both effectively. How root cause analysis can save businesses up to 20% of annual revenue. Why testing preventative measures is essential for long-term success. Practical tools like the 5 Whys and 8D methodology to identify and address root causes. Real-world examples of how businesses can implement root cause analysis to improve quality and consistency. How service-based businesses can apply these concepts, not just product-focused ones. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler discusses why business success isn’t determined by the framework you choose but by how you apply it. Drawing on real-world examples, Dave explains why frameworks like EOS, E-Myth, and Business Made Simple offer valuable tools but can only take you so far without practical application. This episode dives into identifying gaps, creating clarity within roles, and establishing processes that work for your unique business needs. If you’re struggling to make frameworks work, this episode is packed with actionable advice to help you move forward.
What You'll Discover:
Why success depends on practical application, not the framework itself. Common challenges leaders face when implementing frameworks like EOS and E-Myth. The importance of gap analysis in tailoring frameworks to your business. How defining roles and responsibilities enhances clarity and efficiency. Simple steps to create clarity, consistency, and accountability within your team. Why documenting processes is essential for sustainable improvement and growth. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler dives into the core concepts of operational excellence and shares strategies to boost efficiency and effectiveness in your business. From understanding the crucial difference between efficiency and effectiveness to examining real-world examples from top brands like Toyota, Amazon, and Starbucks, Dave breaks down actionable insights for both product and service-based companies. Tune in to learn how to identify bottlenecks, leverage data effectively, and implement sustainable improvements to streamline operations and enhance customer satisfaction.
What You'll Discover:
The key difference between efficiency and effectiveness in operational excellence. How companies like Toyota, Amazon, and Starbucks use operational strategies to drive consistent results. Practical tips for identifying bottlenecks in your business and improving throughput. The importance of leveraging data to back up anecdotal insights for better decision-making. How to build a culture focused on continuous improvement to stay competitive. Examples of small changes that can make a big difference in operational effectiveness. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Kelly Mallozzi from Success in Print. Kelly shares her expertise in helping printers of all sizes engage more effectively with their audience through sales, training, and coaching. Together, Dave and Kelly dive into the pressing issues of workforce development and company culture in the printing industry. They discuss the importance of attracting younger generations, fostering innovation, and embracing change to remain competitive. Kelly also highlights how intentional onboarding and company culture can address today’s talent gaps and help businesses thrive.
What You'll Discover:
The shifting focus in the printing industry from sales and marketing to workforce development and company culture. Strategies for attracting and retaining young talent in the print industry. The importance of empathy, intentionality, and onboarding in building a strong company culture. How innovative companies are bridging generational gaps and creating more inclusive workplaces. Real-world examples of how companies are using internal culture and employee engagement to enhance customer relationships. Practical tips on using social media and internal storytelling to boost brand voice and engagement. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler takes a deep dive into the value of operational audits and how they can help businesses identify inefficiencies, reduce risks, and improve overall performance. Dave explains the different types of operational audits, from product delivery to IT and compliance audits, and how they provide a roadmap for organizations to bridge the gap between current operations and future strategic goals. This episode offers practical advice on how to implement an operational audit, test for effectiveness, and create a sustainable cycle of improvement for long-term success.
What You'll Discover:
What operational audits are and why they are essential for business growth. Different types of operational audits and how to choose the right one for your organization. How operational audits can help identify gaps in efficiency, risk, and performance. The importance of testing processes and changes to ensure they achieve desired outcomes. Steps to create a cycle of continuous improvement within your organization. Practical tips for planning and conducting an operational audit tailored to your needs. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler dives into the fundamentals of assessing an organization’s readiness for change. Through practical insights and examples, Dave discusses the crucial elements of successful change management, from understanding why the change is needed to effectively engaging stakeholders across all levels. He explores how leadership can build a culture that supports continuous improvement, mitigate potential risks, and establish communication strategies that keep everyone aligned. If you're a leader seeking to drive sustainable change within your organization, this episode is packed with valuable guidance.
What You'll Discover:
Key indicators that reveal an organization’s readiness for change. The importance of defining and communicating the “why” and “what” of a change before the “how.” Practical strategies to identify and engage both direct and indirect stakeholders. How to create a culture of continuous improvement and innovation. The role of effective communication in managing change across all organizational levels. Risk management tips to anticipate and address potential challenges in change initiatives. Real-world examples of aligning organizational culture with change readiness. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Casey Winans, founder and CEO of Full Stride, a consulting firm focused on helping growth-stage businesses scale their warehouse operations. With over 20 years of experience in designing and deploying warehouse management systems (WMS), Casey shares his insights on how preparation is key to avoiding costly mistakes during implementation. They explore the challenges businesses face when scaling operations, the difference between WMS and ERP systems, and how to select the right technology for your business. Casey also highlights the importance of clarity in processes before introducing technology as a solution.
What You'll Discover:
Key indicators that signal your business is ready for a warehouse management system (WMS). The differences between WMS and ERP systems and when each is appropriate. How to ensure clarity in your processes before deploying new technology. Tips for selecting the right vendor for your WMS and avoiding common pitfalls. The role of continuous improvement in warehouse operations and technology integration. Real-life examples of businesses that successfully scaled their operations by focusing on preparation and clarity. -
In this solo episode of the Everyday Business Problems podcast, Dave Crysler dives into the fundamentals of change management. He breaks down what change management is, why it's more about helping people through transitions rather than just implementing new processes, and how leaders can successfully guide their teams through change initiatives. Drawing from real-world examples and personal leadership experiences, Dave shares practical advice on how to prioritize initiatives, the importance of clear communication, and why trust is key to achieving long-lasting change in any organization.
What You'll Discover:
The difference between managing change in processes vs. managing the people impacted by those changes. Why explaining the "why" and the "what" before the "how" is critical to successful change management. How to keep communication open throughout change initiatives to build trust and drive success. Insights from a case study of a mid-sized manufacturer navigating leadership changes and operational challenges. Tips on how to upskill your team and keep them engaged in the change process. The importance of regularly updating your team, even when there’s no immediate progress. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Kevin Swango, founder and designer at KS Outdoor Lighting, for a second time. Kevin shares his journey of growth in the outdoor lighting industry, emphasizing the importance of consistency and selling the experience over the product itself. He discusses how he leverages social media to build connections and the value of networking with other contractors. The conversation covers the challenges and successes he’s faced over the past few years, including how to grow his business and maintain quality while outsourcing certain tasks.
What You'll Discover:
How Kevin has grown KS Outdoor Lighting through consistency and process development. The importance of selling experiences rather than just products. How social media, especially Instagram and Facebook, has helped Kevin expand his reach and find clients outside his immediate network. Networking strategies and how Kevin collaborates with other contractors to share leads and expertise. The value of customer reviews and how they help shape and improve the business. Tips on outsourcing tasks and maintaining quality control while scaling operations. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Chris Lokken from the Christiansen Group, an expert with over 25 years of experience in employee benefits and risk management. They dive into the complex world of fiduciary rule changes and how these regulations impact employer-sponsored health benefit plans. Chris breaks down the legal and financial risks businesses face and highlights the importance of staying informed about fiduciary responsibilities to avoid costly liabilities. This episode is a must-listen for business leaders navigating the evolving landscape of employee benefits, compliance, and risk management.
What You'll Discover:
The significance of fiduciary rule changes and how they affect health benefit plans. Common risks employers face in managing health benefits and fiduciary responsibilities. How fiduciary liability lawsuits are reshaping the landscape for businesses. Practical steps employers can take to mitigate fiduciary risks and ensure compliance. Why understanding your health benefit plan contracts is crucial for risk management. Tips for business leaders on how to stay ahead of fiduciary rule changes and protect their organizations. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes back Angela Thurman, founder and CEO of Thurman Co, a management consulting firm based in Houston, Texas. Angela, a certified project management professional, shares her insights on the critical role of project management in digital transformation. They delve into the distinctions between digitization, digitalization, and digital transformation, providing clarity on these often-confused terms. Angela offers practical advice on managing the complexities of digital transformation projects, the importance of risk management, and how to engage stakeholders effectively to ensure long-term success.
What You'll Discover:
The differences between digitization, digitalization, and digital transformation. How project management plays a pivotal role in the success of digital transformation initiatives. The importance of a risk register in anticipating and mitigating potential challenges in projects. Real-life examples of how digital transformation can streamline processes and improve business outcomes. Strategies for managing stakeholder expectations and promoting successful adoption of new digital tools. How to measure the success of digital transformation projects using KPIs and other metrics. The value of transparent communication and building trust within project teams to drive project success. Insights from Angela’s blog post on digital transformation. -
In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Sam Klaidman of Middlesex Consulting, a seasoned expert in customer service and aftermarket strategies. Sam brings a wealth of experience from his roles as VP of Customer Service and as a consultant for companies like Corning, Honeywell, and Pfizer. Together, they delve into the often-overlooked aspects of why people buy, focusing on the importance of brand experience, customer satisfaction, and the critical role of aftermarket service. Sam shares practical insights into how companies can align their offerings with customer expectations to create lasting value and strong brand loyalty.
What You'll Discover:
The key factors that influence why customers choose your brand over others. How the concepts of brand, customer service, and aftermarket support interconnect to drive buying decisions. The role of customer expectations and how they shape brand perceptions. Real-life examples of how companies like Disney optimize customer experiences by understanding what truly matters to their audience. The importance of collecting customer feedback through surveys to identify and address service gaps. How businesses, regardless of size, can implement effective customer journey mapping to enhance user satisfaction. Tips on how to start gathering actionable insights even with limited budgets and resources. The significance of addressing both emotional and functional needs of customers to build strong brand loyalty. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Roy Waterhouse, a seasoned professional with 34 years of experience in the commercial printing industry at Hopkins Printing. Roy shares his journey into lean manufacturing, discussing how lean principles have been integrated into every aspect of his work and life. From simplifying processes to improving customer relationships, Roy provides valuable insights into how continuous improvement methodologies like PDCA and the Toyota Production System can transform an organization. He also touches on the importance of leadership support, the challenges of sustaining lean initiatives, and how making lean personal can enhance both professional and personal life.
What You'll Discover:
How Hopkins Printing has integrated lean manufacturing principles since 1993. The benefits of simplifying processes and making lean principles accessible to everyone in the organization. Insights into how lean thinking can reduce waste and improve efficiency, even in complex manufacturing environments. The importance of leadership support in driving and sustaining continuous improvement efforts. Practical examples of how visual management and standardization can make daily operations smoother and more efficient. How making lean principles personal can improve both work and home life. The challenges of maintaining a lean culture over the long term and strategies to overcome them. -
In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Liz Capants, president and founder of Global Executive Search, EBC Associates, and the Erudites Networking Group. Liz shares her insights into the evolving landscape of hiring and onboarding in the post-pandemic world. They discuss the challenges of matching candidates with the right roles, the importance of networking, and the role of personal branding in today's job market. Liz also offers practical advice on how to navigate the complexities of remote work, technology's impact on hiring processes, and the critical importance of post-hire support for long-term success.
What You'll Discover:
The state of the hiring and onboarding process as businesses have emerged from the pandemic. Why networking and personal branding are more important than ever in today's job market. The evolving skill requirements and how virtual work has accelerated changes in the workplace. Strategies for building and maintaining a professional network, even when you're not actively looking for a job. Insights into Liz's unique approach to post-hire support, ensuring successful integration and long-term success for new hires. The impact of remote work on company culture and the increasing demand for in-office presence. How technology, including AI and automation, is reshaping the recruitment landscape. Tips for staying focused and motivated during challenging economic times. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes back Matt Seltzer, SVP of Marketing and Research at Intuify, to explore the often-overlooked power of market research in driving business growth. Matt shares his insights on the transformative role of market research in creative marketing. The conversation delves into how businesses can leverage research to make informed decisions, enhance creativity, and optimize marketing strategies. Matt also discusses his journey merging his original business with Intuify and how they are revolutionizing the survey experience.
What You'll Discover:
The journey behind the merger of Matt's company with Intuify and the creation of innovative survey experiences. How market research can transform creative marketing strategies and drive business growth. The importance of culture and collaboration in successful mergers and business growth. Why big brands use market research to maintain their competitive edge and how smaller companies can do the same. The role of interactive dashboards and gamified surveys in enhancing user engagement and data quality. How businesses can start implementing market research, regardless of size, to gain valuable insights. Insights from Matt's book, "The Creative Catalyst," on the intersection of research and creativity. Practical advice on asking better questions to move your business forward. -
In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Steve Penkala from Binding Edge, who brings over 48 years of experience in the print-related industries. Steve shares his journey navigating the ever-changing world of print, paper converting, and trade binding. The conversation delves into his leadership philosophy, the evolution of the industry, and the strategies he uses to retain and motivate his team. Steve also discusses the importance of understanding what employees value and how flexibility and innovative recruitment methods have helped his business thrive.
What You'll Discover:
Steve's leadership philosophy and how it has evolved over nearly five decades in the print industry. The importance of understanding and addressing what employees value beyond just monetary compensation. How to manage flexibility in work schedules while maintaining operational efficiency. Innovative methods for attracting and retaining talent in a traditionally challenging industry. The impact of new technologies and equipment on the print and binding industry. Strategies for navigating industry challenges and maintaining a competitive edge. Insights into the future of the print industry and opportunities for growth and acquisition. The role of enthusiasm and leadership in fostering a motivated and engaged workforce. -
In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Walt Sparling from PM Mastery, a comprehensive resource center for project management professionals. Walt, a project management expert, shares his insights on process improvement and efficiency from the perspective of a project manager. The conversation covers the integration of project management in both internal and external process improvements, navigating roadblocks in large organizations, and the importance of effective communication. Walt also discusses his approach to prioritizing opportunities and achieving quick wins to build momentum for continuous improvement.
What You'll Discover:
How project management principles contribute to process improvement and operational efficiency. The dual focus on internal and external process improvements in project management. Strategies for overcoming roadblocks and fostering collaboration in large organizations. The role of curiosity and continuous questioning in identifying opportunities for improvement. Effective communication techniques for promoting process changes within a team. The balance between using established frameworks and achieving quick wins to drive momentum. Practical tools and methodologies favored by project managers for process improvement. The importance of documenting processes to reduce inefficiencies and resource wastage. Key takeaways on the significance of value-driven changes in process improvement initiatives. -
In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Sneha Kumari, a seasoned expert in supply chain and operations, to discuss the principles of Kaizen and continuous improvement. Sneha shares her vast experience and insights into how Kaizen can be applied across various business functions, not just in manufacturing. They explore the importance of cultivating a continuous improvement mindset, involving team members in the process, and overcoming common challenges such as change management. Listen in to discover how these principles can drive significant improvements in your organization.
What You'll Discover:
The fundamentals of Kaizen and its origins in Japanese manufacturing. How to apply Kaizen principles to various business functions beyond operations and production. The difference between Kaizen and other continuous improvement methodologies. Strategies for effective change management and creating a culture of continuous improvement. The importance of involving team members in the improvement process to gain valuable insights and boost morale. Practical examples of quick wins and their impact on sustaining momentum for continuous improvement. How to prioritize improvement opportunities using effort vs. impact matrices. The critical role of leadership support in successful Kaizen implementation. The importance of auditing and sustaining improvements after Kaizen events. - Montre plus
