Episodes
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Google AdSense New Ad Intents FormatsThis week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAdsense New Ad Intents Formats - 5:58Enhance visual storytelling in Demand Gen with generative AI - 11:01An Update on Google Ad Strength - 12:29🔥 Take of the Week - 16:14🔎 ICYMI - 19:27⚡ Lightning Round ⚡ Paid - 21:07Organic - 32:06Social - 43:39⚙️ Working hard, or Hardly Working - 49:23🛠️ Cool Tool - 52:04🧠 Must Read Marketing Article of the Week - 53:23🎉 Shootin' The Heck - 55:33
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Creators are Setting Up Shop With New YouTube Shopping Features
This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation.
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Intro - 00:00
📰 Main News
The future of shopping of YouTube has never been brighter - 8:42
Google charging for AI related search features ? - 11:02
NEW State of PPC report - 13:20
Google explains why Ad Strength is “so important” as it addresses industry concerns - 23:57
New Badge showing up in Google Search results on ads - 30:09
🔥 Take of the Week - 32:26
🔎 ICYMI - 33:50
⚡ Lightning Round ⚡
Paid - 35:09
Organic - 42:11
Social - 55:29
⚙️ Working hard, or Hardly Working - 1:01:56
🛠️ Cool Tool - 1:03:34
🧠 Must Read Marketing Article of the Week - 1:05:12
🎉 Shootin' The Heck - 1:07:23
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Episodes manquant?
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Comment Button In Google ResultsThis week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle seems to be testing a comments button in google discover/search interface - 3:10Ads will no longer show if they have “low ad strength”? - 5:28 New Feature in Google Ads? - 15:12Conference Roundup - 16:20🔥 Take of the Week - 17:55🔎 ICYMI - 18:46⚡ Lightning Round ⚡ Paid - 23:21 Organic - 29:06Social - 42:26⚙️ Working hard, or Hardly Working - 46:18🛠️ Cool Tool - 48:55🧠 Must Read Marketing Article of the Week - 51:49🎉 Shootin' The Heck - 53:59
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Google Announces Changes to Search Ad Metrics DefinitionsSAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsChanges to Search Ad Metrics Definitions - 2:13 Google is starting to test AI overviews from SGE in main Search sds interface - 7:56BREAKING NEWS - 10:32🔥 Take of the Week - 11:52🔎 ICYMI - 16:01⚡ Lightning Round ⚡ Paid - 20:36Organic - 30:39Social - 42:59WTH - 46:41⚙️ Working hard, or Hardly Working - 48:39🛠️ Cool Tool - 51:33🧠 Must Read Marketing Article of the Week - 52:40🎉 Shootin' The Heck - 54:37
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SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Perspectives are changing to Forums - 5:10Google Business Profiles to pull in social media - 10:29Instagram gets ads with promo codes - 12:40How cookie consent mode v2 can impact your traffic due to page loads - 14:59🔥 Take of the Week - 20:58Sean McGinnis🔎 ICYMI - 27:30Brad Geddes on why Exact Match has a place to stay in Google Ads⚡ Lightning Round ⚡ Paid - 29:06Organic - 38:25Social - 50:37⚙️ Working hard, or Hardly Working - 56:18🛠️ Cool Tool - 60:00🧠 Must Read Marketing Article of the Week - 61:01🎉 Shootin' The Heck - 63:15
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SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsX will be removing Quote Tweets, Retweets and Replies from the timeline? - 4:23Google announces Meridan, their new MMM - 6:50Google Ads is limiting Location Exclusions - 08:36🔥 Take of the Week - 15:02Mike Ryan & Sam Tomlinson 🔎 ICYMI - 17:06Mike Ryan breaks down Google's dark patterns in graphs⚡ Lightning Round ⚡ Paid - 18:49Organic - 29:20Social - 50:23⚙️ Working hard, or Hardly Working - 56:10🛠️ Cool Tool - 59:52🧠 Must Read Marketing Article of the Week - 62:12🎉 Shootin' The Heck - 64:56
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Google Ads Will Pause Ad Groups With No ImpressionsSAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Ads will automatically start pausing Ad grounds with low activity - 4:58Google is releasing MASSIVE search quality enhancements in March 2024 - 10:48Confusion following Google’s announcement that you would be able to see campaign performance on search partner sites - 13:54Microsoft Advertising launches Performance Max campaigns Globally - 15:56 🔥 Take of the Week - 18:23🔎 ICYMI - 19:51⚡ Lightning Round ⚡ Paid - 21:04Organic - 27:01Social - 43:18⚙️ Working hard, or Hardly Working - 48:46🛠️ Cool Tool - 51:15🧠 Must Read Marketing Article of the Week - 52:14🎉 Shootin' The Heck - 54:39
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Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.
Search Partner Placement ExclusionsThis week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4.SAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News Google unveils Major Search Partner Network Update - 9:29Google is paying publishers to test unreleased AI Tool - 14:02GA4 lunches default Google Ads report - 17:30🔥 Take of the Week - 18:23🔎 ICYMI - 20:48⚡ Lightning Round ⚡ Paid - 22:35Organic - 34:08Social - 47:13⚙️ Working hard, or Hardly Working - 53:30🛠️ Cool Tool -56:28🧠 Must Read Marketing Article of the Week - 57:33🎉 Shootin' The Heck - 1:00:16
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Google’s Consent Mode V2This week on Marketing O’Clock, we have a special guest to help you make ConSense out of Google’s Consent Mode V2 Announcements. Plus, Reddit makes an AI-nonymous deal to provide Reddit user responses into a large language model. Then, Google Ads’ sales team is up to their dirty tricks again, this time in Gmail inboxes.SAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGA4 has a NEW Consent Section - 5:17An unnamed AI Company is giving Reddit a lot of CA$H - 11:12Google Ads “Experts” are Targeting Gmail accounts? - 12:24🔥 Take of the Week - 14:32🔎 ICYMI - 17:48⚡ Lightning Round ⚡ Paid - 19:05Organic - 28:23Social - 37:52⚙️ Working hard, or Hardly Working - 41:16🛠️ Cool Tool - 43:01🧠 Must Read Marketing Article of the Week -43:55🎉 Shootin' The Heck - 46:10
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Google Pulls Back on Web Story Placements
This week on Marketing O’Clock, Is Google closing the book on Web Stories? Plus, Google launches a Brand new update to LSAs and Google has a Pinteresting new advertising partnership. SAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLooks like Google has rolled out Brand LSA’s that you can’t control - 7:23The demise of Web Stories begins - 11:34Some Pinterest Updates - 14:18🔥 Take of the Week - 15:46🔎 ICYMI - 18:03⚡ Lightning Round ⚡ Paid - 19:04Organic - 27:16Social - 36:46⚙️ Working hard, or Hardly Working - 43:03🛠️ Cool Tool -45:44🧠 Must Read Marketing Article of the Week - 46:37🎉 Shootin' The Heck - 49:15
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Enhanced Conversions in Microsoft AdvertisingThis week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privacy concerns.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosoft Ads Gets Enhanced Conversions - 5:12Long live Google Gemini - 7:33Google 'cannot proceed with third-party cookie deprecation - 11:35🔥 Take of the Week - 12:51🔎 ICYMI - 17:49 ⚡ Lightning Round ⚡ Paid - 19:12Organic - 31:54Social - 37:46⚙️ Working hard, or Hardly Working - 43:48🛠️ Cool Tool - 45:25🧠 Must Read Marketing Article of the Week - 48:51🎉 Shootin' The Heck - 51:20
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Single Headline RSAs, Campaign-Level Headlines, & More Google Ads AnnouncementsThis week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to learn that Google CPCs are going up.WIX.com, WIX.com, WIX.com - https://www.wix.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsExciting Updates from Google Ads - 6:10Google Search CPC’s up 19% - 12:04TikTok is testing a feature that could make all posts shoppable - 14:42 🔥 Take of the Week - 17:39🔎 ICYMI - 20:19⚡ Lightning Round ⚡ Paid - 22:04Organic - 29:30Social - 40:46 ⚙️ Working hard, or Hardly Working - 48:35🛠️ Cool Tool - 50:26🧠 Must Read Marketing Article of the Week - 51:31🎉 Shootin' The Heck - 53:55
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Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out
This week on Marketing O’Clock, Chalk it up to Conversational Experience. Google Ads is rolling out their AI-powered campaign setup tool. Plus, LinkedIn is LEADing the way for B2B advertising with sponsored post ad format.
Take our survey - http://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsConversational Experience in Google Ads - 6:03There is a New Ad unit on Linkedin - 11:55🔥 Take of the Week - 16:00🔎 ICYMI - 20:08⚡ Lightning Round ⚡ Paid - 21:09Organic - 28:49Social - 46:20WTH - 53:23⚙️ Working hard, or Hardly Working - 55:58🛠️ Cool Tool - 57:51🧠 Must Read Marketing Article of the Week - 59:10🎉 Shootin' The Heck - 1:01:41
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Immoral Support | Google Ads Advertisers are Fed Up With Customer Service
Google Ads Advertisers are Fed Up With Customer ServiceThis week on Marketing O’Clock, We find out why Google Ads customer service is hardly serving customers. Plus, a new Google Ads campaign feature is making headlines. Then, Google announces more layoffs.Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News Google cuts hundreds of jobs - 6:17Google ads support is at an ALL TIME LOW - 13:37One of the BEST new Google Ads features - 19:14🔥 Take of the Week - 21:58🔎 ICYMI - 23:33⚡ Lightning Round ⚡ Paid - 25:00Organic - 35:10Social - 51:10⚙️ Working hard, or Hardly Working - 55:15🛠️ Cool Tool - 57:51🧠 Must Read Marketing Article of the Week - 59:10🎉 Shootin' The Heck - 1:03:18
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New Story oVERGEneralizes Google (and SEOs) Impact on the Web
This week on Marketing O’Clock, A new article on SEO has us on the Verge of our sanity Then, We *check out* the changes coming to Microsoft Advertising’s hotel ads. Plus, TikTok adds some new Partner Tools, for Good Measure.Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News The Verge Article - 5:31TikTok Launches NEW reporting tools - 16:44 Microsoft Ads unveils major changes to hotel and property ad management - 18:55🔥 Take of the Week - 20:34🔎 ICYMI - 22:33⚡ Lightning Round ⚡ Paid - 23:33 Organic - 33:53Social - 43:24WTH - 50:05⚙️ Working hard, or Hardly Working - 52:43🛠️ Cool Tool - 55:02🧠 Must Read Marketing Article of the Week - 56:39🎉 Shootin' The Heck - 58:53
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That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun
Me want privacy! Chrome’s third party cookie phaseout has begun. TikTok has a new AI Creative Assistant that AIms to help you with content ideas. Plus, no more missing links? We’re unpacking Facebook’s new Link History settings.Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsTikTok launched a Creative AI research tool - 5:58Facebook has rolled out a new link history setting - 10:04 Google Chrome’s 3rd party cookie phaseout has begun - 14:03🔥 Take of the Week - 14:52🔎 ICYMI - 17:08⚡ Lightning Round ⚡ Paid - 18:05 Organic - 23:20Social - 31:07⚙️ Working hard, or Hardly Working - 37:49🛠️ Cool Tool - 39:49🧠 Must Read Marketing Article of the Week - 40:34 🎉 Shootin' The Heck - 43:24
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This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs.
@lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices.
Intro - 00:00
📰 Main News
Edit Ad Copy in the SERPs - 5:02
Lily Ray found a landfill of spam in the SERPs - 8:23
TikTok is improving tools for creators and marketers- 12:45
🔥 Take of the Week - 14:07
🔎 ICYMI - 16:16
⚡ Lightning Round ⚡
Paid - 18:19
Organic - 24:53
Social - 32:42
⚙️ Working hard, or Hardly Working - 34:25
🛠️ Cool Tool - 37:28
🧠 Must Read Marketing Article of the Week - 39:00
🎉 Shootin' The Heck - 42:53
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The 2023 ClockscarsVisit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47
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Coming Soon! Longer YouTube TV AdsIs this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It’s “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams.Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsYouTube will show fewer but longer TV Ads - 4:36Massive Impact on Ranking is HOURS - 9:41X Announces integration with StreamYard- 13:13🔥 Take of the Week - 15:10🔎 ICYMI - 17:35⚡ Lightning Round ⚡ Paid - 26:52 Organic - 33:56Social - 42:19WTH - 46:33⚙️ Working hard, or Hardly Working - 53:26🛠️ Cool Tool - 55:34🧠 Must Read Marketing Article of the Week - 56:27🎉 Shootin' The Heck - 1:04:34
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This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites.
Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAdalytics Report UPDATE - 7:12YouTube Engagements - 15:21 The New identity Verified Badge is Showing in Google Ads - 18:07🔥 Take of the Week - 20:05🔎 ICYMI - 24:13⚡ Lightning Round ⚡ Paid - 26:52 Organic - 35:39Social - 57:30⚙️ Working hard, or Hardly Working - 1:02:50🛠️ Cool Tool - 1:05:29🧠 Must Read Marketing Article of the Week - 1:07:22🎉 Shootin' The Heck - 1:10:21
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