Episodes
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Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.
Chapters:
00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics00:01:15 - Strategy Session: Unpacking CBO & ABO00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special InvitesLINKS AND RESOURCES:
SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with -
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.
Chapters:
00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus00:10:10 Behind the Scenes: Exclusive Client Success Stories00:14:05 Audience Architects: How to Sculpt Your Perfect Audience00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing MasteryLINKS AND RESOURCES:
SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 -
Episodes manquant?
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Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.
Chapters:
00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility00:07:51 How Google’s Performance Max Scales the Unscalable00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact00:13:58 Case Study Insights: Real Results from Implementing Performance Max00:17:01 Performance Max Case Study Breakdown00:21:33 Why Talking Across Platforms is Key to Marketing Success00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos00:29:13 Ground Zero: Marketing Insights from the Field00:32:42 Data-Driven Strategies: Making Metrics Work for You00:37:46 Why Historical Data is the Marketer’s Crystal Ball00:40:22 Sign-Off: Reflections and What’s Next on Perpetual TrafficLINKS AND RESOURCES:
PT on TelegramSearch for John MoranTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script.
Chapters:
00:00:00 - Kickoff: Unconventional Wisdom Ahead00:02:23 - Therapy's Role: Navigating Personal and Professional Growth00:05:21 - Legacy & Laughter: The True Marks of Success00:07:25 - The Real Entrepreneurial Adventure: Beyond the Balance Sheets00:11:47 - Embracing the Chaos: How Unpredictability Fuels Innovation00:16:25 - Rethinking Morning Rituals: A Blueprint for the Day Ahead00:18:57 - Discovering Purpose in the Puzzle of Entrepreneurship00:22:23 - Why We Create: Tapping Into Our Innate Drive00:24:33 - Creativity: Not Just a Luxury, But a Necessity00:27:15 - Mastering the Art of Delegation for More Creative Freedom00:29:42 - The Secret to Turning Downtime Into Growth Time00:32:08 - Building a Support System for Entrepreneurial Success00:34:34 - The Power of Priorities: Work, Life, and Everything in Between00:37:50 - The Significance of Self-Care in Sustaining Success00:42:19 - Wrapping Up: Your Turn to Dive InLINKS AND RESOURCES:
My $100,000,000 Morning RoutineThe 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New RichEpisode 506: How To Sell Your Business With Investment Banker Greg SmithThe Covey Time Management Matrix ExplainedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us...
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Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.
Chapters:
00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit00:03:55 - Digital Marketing Maze: Navigating Complexity for Success00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency00:18:35 - Unified Incentives: Crafting Harmony Across Departments00:21:27 - Retention Mastery: Keeping Customers in the Long Run00:22:08 - Meet the Retention Specialist: Your Business's Best Friend00:24:11 - The Personal Touch: Revolutionizing Customer Retention00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers00:30:27 - Retention Systems: Building Effective Strategies for Loyalty00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business ExcellenceLINKS AND RESOURCES:
Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tEpisode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tPT TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
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Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).
With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!
Chapters:
00:00:00 - Setting the Stage: Meet the Voices Behind the Mics00:02:07 - Metrics Unmasked: Diving Deep Without the Deep End00:03:28 - NCAC Revealed: More Than Just Alphabet Soup00:05:18 - View-Through Conversions: Seeing Through the Marketing Mirage00:08:11 - The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball00:11:19 - Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data00:15:05 - Wicked Reports Unwrapped: Peeking Behind the Curtain of Data00:17:20 - Journey Mapping: Where Data Tells a Story00:19:45 - The Duel: NCAC vs. CAC in the Ultimate Showdown00:22:30 - Ad Platforms on Trial: Judging the Numbers00:25:15 - Tales of Triumph: When Data Leads to Victory00:28:37 - Peering Into the Crystal Ball: The Future of Attribution Analytics00:30:40 - The Final Bow: Leaving You Smarter and Ready for ActionLINKS AND RESOURCES:
Wicked ReportsWhat are Facebook View-Through Conversions?Scott Desgrosseilliers on LinkedInTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
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In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.
Chapters:
00:00:00 Déjà Vu Intro: Kicking It Old School with a Modern Twist00:00:48 The Price of Fame in Business: Deciphering the Da Vinci Code of Costs00:05:54 The Great Scale Debate: Why Bigger Isn’t Always Richer00:08:39 The Happy Accident: When Marketing Missteps Turn into Gold00:17:07 Jay Abraham's Encore: The Trinity of Business Growth, Reimagined00:21:39 LTV Unleashed: The Epic Saga of Customer Value00:24:25 Traffic Wars: The Organic Rebels vs. The Paid Empire00:26:11 The Growth Conundrum: When Scaling Feels Like Tightrope Walking in Heels00:29:17 Smart Scaling Tactics: Ninja Moves for the Ambitious Business00:36:03 From Garage to Glory: The Rollercoaster Ride to Big Business00:38:51 Growth Hacking Mastery: Turning Inverse Profitability Into Your Secret WeaponLINKS AND RESOURCES:
Episode 474: What Is The Law Of Inverse Profitability™?Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance MaxEpisode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tHave you heard of The Law of Inverse Profitability™?The Law of Inverse ProfitabilityTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with -
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!
Chapters:
00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack00:08:55 - Mark Your Calendars: Dates That Dictate Ads00:09:30 - When Politics and Pixels Mix00:11:45 - The Digital Tug-of-War: Ad Space in Election Season00:14:31 - Farewell Old School, Hello Digital Frontier00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution00:20:43 - Capturing Moments: When Culture Fuels Campaigns00:23:27 - Lauren's Korean Age Quandary00:26:46 - The Art of the Share: Content That Catches On00:32:07 - Black Friday Planning: Beat the Election Bump00:35:48 - The Groupon Effect and Black Friday Blues00:38:55 - Parting Wisdom: Laughs, Lessons, and GoodbyesLINKS AND RESOURCES:
Search Results for: Lauren PetrulloPerpetual Traffic on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively.
Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing.
Chapters:
00:00:00 - AI Meets Copywriting: Introducing Jon Benson00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey00:03:22 - The Genesis of Video Sales Letters (VSLs)00:06:15 - Enter Benson AI: Revolutionizing Copywriting00:09:04 - The Mechanics of Benson AI: Understanding Product Essence00:12:38 - AI in Action: Generating Engaging Ads00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content00:19:06 - Live: Unveiling Benson AI's Copywriting Magic00:21:14 - Generating Ads with AI00:23:47 - Real-Time Creation: Creating Compelling VSL Leads00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content00:29:55 - Merging Creativity with AI for Copywriting Excellence00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI00:38:54 - Creativity x AI: Keeping Copy Fresh and Original00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons00:50:37 - Looking Ahead: The Impact of AI on Future CopywritingLINKS AND RESOURCES:
BNSNJon Benson's WebsiteDriven MastermindSales Copy SecretsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with -
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.
Chapters:
00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths00:03:38 - Success Story: Refining Strategies for Optimal ROI00:07:54 - John Moran's No-Fail Principle for Digital Success00:12:06 - Winning Strategies: Prioritizing High-Profit Products00:13:16 - Meta Advertising Mastery: Boosting Profit Margins00:17:20 - Strategic Overhauls: From Insight to Impact00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign00:23:59 - Rethinking Metrics: The Vital Signs of Business Health00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing TriumphLINKS AND RESOURCES:
PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.
Chapters:
00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran00:04:41 - Connect with Us: How to join our community for real-time discussions.00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.00:41:17 - Wrapping Up: Summary and resources for continued learning.LINKS AND RESOURCES:
PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...
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John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.
Chapters:
00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing00:04:45 - Is a Fractional CMO Worth It? 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth StrategyLINKS AND RESOURCES:
LinkedInDuct Tape MarketingWikipediaJohn on Twitter / XJohn on InstagramThe Self-Reliant Entrepreneur on MediumDuct Tape Marketing by John JantschThe Referral Engine by John JantschSEO for Growth by John JantschThe Ultimate Marketing Engine by John JantschThe Self-Reliant Entrepreneur by John Jantsch7 Essential Stages of Total Online Presence by John JantschThe Commitment Engine by John JantschDuct Tape Selling by John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 -
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.
Chapters:
00:00:00 Introduction: Unraveling Today's Economic Enigmas00:02:03 The Phantom Recession: Decoding Economic Contradictions00:04:07 Global Impacts: How World Events Reshape Marketing00:06:18 Agency Insights: Marketing's Predictive Power on Economy00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times00:10:31 Supply Chain Dynamics: Navigating Through Disruptions00:12:27 Forward-Looking: Marketing's Role in Economic Recovery00:13:09 Economic Indicators: Marketing's Response to Shifts00:17:22 The Office Space Evolution: Remote Work's Economic Impact00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior00:25:19 Fiat's Influence: Economic Perspectives on Currency00:32:23 Commodity-Backed Currency: A Future Solution?00:35:40 Conclusion: Charting the Path for Business in New EconomiesLINKS AND RESOURCES:
Perpetual Traffic on TelegramThe Conference Board Economic Forecast for the US EconomyITR EconomicsEconomic indicators hint at a coming slowdownS&P 500The Man Who Broke Capitalism(2023)WTF Happened in 1971 Nixon and the End of the Bretton Woods System, 1971–1973Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with -
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.
Chapters:
00:00:00 - Kickoff: Introductions & Light-hearted Start00:00:55 - Evolution: From Agency Owner to Global Talent Scout00:02:31 - Discovering Talent: The Argentine Advantage00:04:18 - Global Talent: Unlocking Business Growth & Innovation00:10:58 - Why Latin America? Exploring Regional Opportunities00:13:05 - Cost-Effectiveness: The Economics of International Hiring00:14:57 - Excellence in Hiring: Attracting the World’s Best00:16:41 - Life-Changing Wages: Impact on Global Teams00:18:30 - Global Hiring: Gaining a Competitive Edge00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets00:23:50 - Communication is Key: Embracing Radical Candor00:24:34 - Wrap-Up: Final Thoughts & Actionable InsightsLINKS AND RESOURCES:
Perpetual Traffic on TelegramWhat is the Average Salary in Colombia? and Factors AffectingPerpetual Traffic on SpotifyJosh Hill on LinkedInRalph on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.
Chapters:
00:00:00 - Welcome to the Behind the scences!00:02:40 - Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-Hurd00:14:45 - Episode 565: AI: The Future Is More Predictable Than You Think With Perry Marshall00:17:45 - Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz00:39:40 - Ralph signing off!LINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business.
Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!
Chapters:
00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!0006:46 - Marketing Dynasties: The Secret Sauce00:07:04 - Persuasion: The Heart of Marketing00:08:00 - Decoding Offers: What Makes Them Tick?00:10:20 - Sales Meets Marketing: A Symbiotic Dance00:11:20 - Content's Reign in the Marketing Kingdom00:13:27 - Lead Quality: The Marketing Gold Standard00:15:39 - Offers: The Lead Gen Catalysts00:17:00 - Micro-Yeses: Marketing's Small Wins00:33:20 - Market Mastery: Know Your Arena00:36:46 - Lead Nurturing: The Growth Formula00:41:47 - Test, Learn, Iterate: The Marketing Mantra00:43:20 - Patience: The Marketer's Virtue00:45:41 - Evergreen Offers: The Eternal Flame00:49:51 - Connect: The Essence of MarketingLINKS AND RESOURCES:
Persuasion ExperienceAlisha Conlin-Hurd on LinkedInAlisha Conlin-Hurd on YouTubeCRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion ExperienceAlisha Conlin-Hurd on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
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Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.
Chapters:
00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien00:03:11 - Mastering the Craft of Persuasion and Sales00:04:05 - Key to Selling: Understanding Who You're Talking To00:07:12 - Why Repelling the Wrong Audience Boosts Sales00:09:29 - Decision Making Through the Lens of Persuasion00:11:32 - Tailoring Messages to Market Needs and Desires00:13:53 - Direct Communication: Cutting Through the Noise00:20:53 - Aligning Messages with Your Audience's Core Values00:24:24 - Crafting Unique Conversations for Impact00:26:23 - Overcoming Business Hurdles with Insight00:28:59 - Crafting Stories that Address and Overcome Objections00:32:54 - Embracing and Communicating Your Limitations00:34:42 - Conquering the Fear of Selling: A How-To00:36:44 - Jason Fladlien's Webinar Formula Unpacked00:42:59 - The Role of Value in Effective Selling00:46:47 - How Masterminds Catalyze Business Growth00:48:00 - Wrapping Up: The Lifelong Journey of Learning and PersuasionLINKS AND RESOURCES:
YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
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Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.
Chapters:
00:00:00 - Kickoff: The Evolution of E-commerce Marketing00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat00:07:56 - Newsjacking: A Modern Twist on Marketing00:09:03 - Engaging Audiences: Gamification in Learning00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing00:13:59 - From Traffic to Tribes: Prioritizing Community00:19:45 - The Community Effect: Transforming E-commerce Dynamics00:31:28 - Navigating the Future: Predictions on Digital Tracking00:37:25 - Wrapping Up: Connect with Ralph and KasimLINKS AND RESOURCES:
NewsjackingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageXperiencifyTeremanaConor McGregor WikipediaCasey NeistatMint MobileHydrowTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!
Chapters:
00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.
Chapters:
00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion00:07:15 - Agency Evolution: Navigating Through Digital Transformations00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies00:23:55 - Competitive Edge: Mastering the Market's Maze00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business00:34:35 - AI's Creative Canvas: Transforming Content Generation00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance00:47:16 - United We Stand: The Unstoppable Force of Marketing CollaborationLINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
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