Episodes
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Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.
Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners.
Nikki and Laurie-Ann discuss valuable techniques for crafting and delivering impactful speeches. Through the use of "speech blocks," you'll discover how to create a presentation that highlights your personality and authority while remaining flexible.
Laurie-Ann is an author, award-winning speaker, the woman behind Speak and Stand Out, and the Be In Demand podcast host.
Follow along as she shares her journey from winning a childhood smiling contest to coaching business owners on leveraging speaking opportunities with clients like Johnson & Johnson, the American Cancer Society, and more.
Whether you're speaking on stage or virtually, Laurie-Ann's tips will help you create an audience engagement strategy that turns listeners into loyal followers and clients. Get ready to transform your speaking skills and make a lasting impact!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:17] We're going to talk about how to have your audience on the edge of their seat when speaking.
[02:36] Laurie-Ann shares how she really was a reformed shy person who couldn't even make eye contact with others.
[03:02] She realized this behavior wasn't going to serve her and decided to make changes.
[04:19] Self integrity is one of her highest values. She ended up agreeing to speak at an event and shares her first experience.
[05:59] As she spoke, she improved and ended up being fully booked as a coach because of speaking.
[07:22] Laurie-Ann breaks down what Nikki would have to do to have her audience on the edge of their seats. She begins with journaling and body movement and music. This is part of her prespeaking routine.
[10:03] When crafting a speech she wants to bring out personality. Try to infuse a skill or hobby that will make you unique. Set a goal and decide where you want to go with the speech.
[14:02] When you're done with the speech, what do you want the listeners to do, think, and feel?
[14:44] The wisdom of building a speech in blocks.
[16:04] The beginning blocks are opening and authority. Teaching or learning is in the middle. You can teach three points with three pieces of data. The ending contains the call to action. Then closing.
[21:09] Nikki and Laurie-Ann discuss virtual speeches.
[24:40] What do you do when the audience isn't engaging? Course correct with a joke or something.
[26:31] Sneak in your experience and how to learn more.
[30:07] If you lose your place or forget the next thing you were going to say, no one is going to know but you.
[30:39] Laurie-Ann loves nature, the ocean, and hearing success stories from her audience.
[32:08] We learn about the smiling contest.
[34:50] Laurie-Ann shares a little about the upcoming Speaking Monetization Tips podcast.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Laurie-Ann:
Speak and Stand Out
Be In Demand Podcast
Laurie-Ann Murabito LinkedIn
Laurie-Ann Murabito Instagram
Laurie-Ann Murabito YouTube
Rethink Your Leadership: Influence Your Team to Empower and Promote Engagement
Rethink Leadership: 4 Lessons To Make You Remarkable
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Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice.
New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales.
This episode is inspired by a conversation Nikki had with a client about receiving advice on sales success that she hadn't tried before, and that pushed her outside her comfort zone.
Everyone has to learn to sell in their own way, but until they have the experience to know what works and what doesn't, it's beneficial to be open to an expert or mentor who has already achieved success in sales.
Nikki shares how she was fortunate to have a sales mentor who helped her when she first started her sales career and how she continued to learn from that mentor for 20 years. She still uses the advice she learned from him in the Sales Maven Society.
She also shares another client story about someone who eventually increased their sales from nothing to over $40,000 a month and now has $60,000 days in her business because she was willing to take an expert’s advice.
Nikki explains how embracing discomfort can build confidence and shares steps to move forward. She even reveals what she tells herself when it's time to step up and do that thing she doesn't want to do.
It's okay to find a mentor, teacher, or coach who can push you to step out of your comfort zone and achieve sales success while building confidence and discovering what works and what doesn't.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:22] This episode was inspired by one of Nikki's clients who was overwhelmed with some of the feedback she was getting from her boss.
[02:05] In sales, people will find their own way, but also need to be open to advice from people who've already achieved success.
[03:10] Why does experience matter in sales? Experienced people have a unique perspective on what does and doesn't work.
[04:48] You'll probably have to try things that might feel weird or uncomfortable to you, until you've perfected your technique.
[05:24] We shouldn't dismiss people who've been in the arena and have already done what we want to do.
[06:01] In Nikki's sales career, she found a sales mentor who was her mentor for 20 years.
[07:03] He taught Nikki techniques she still uses today, including stating your price like you were stating the time of the day. He also taught her it was important to get rid of qualifiers and not to sell past the close. This resulted in her first $70,000 order.
[08:39] There's huge value in using mentors and coaches.
[09:06] There will be times when you have discomfort. You can either quit or embrace the feeling of being uncomfortable.
[10:03] When Nikki's uncomfortable, she embraces the fact that change is happening and even says it out loud.
[11:38] Nikki shares a client success story where trying led the client to getting to over $40,000 a month to $60,000 days.
[14:17] Doing the thing that feels really uncomfortable creates confidence. Steps include: Keeping an open-minded approach to things. Reminding yourself of past successes.
[16:13] Think of a time when you did something you didn't want to do and it led to success.
[18:03] Be open to trying something new that your brain may want to dismiss.
[19:07] What are you going to do to keep that open-minded flexible approach?
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Episodes manquant?
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Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity.
In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events.
Tracey, the owner of Sunny Virtual Business Support, provides virtual bookkeeping and business support for service-based entrepreneurs across the country from her base in Henderson, Nevada.
In this call, Nikki and Tracey explore effective communication strategies to drive sales, particularly in networking situations. Tracey seeks advice on how to invite potential clients for discovery calls without coming across as pushy.
Nikki shares the importance of creating curiosity and with specific techniques for engaging prospects. They discuss the "three, two, one" approach to networking and the concept of the "strive five" - an ideal list of people to connect with strategically.
They cover tactics like tailoring your introduction to serve the listener, asking for referrals, and offering to be a resource. Nikki emphasizes the value of having clear goals and a structured approach to achieve excellent results in networking and sales.
If you're ready to improve your networking skills and learn how to turn connections into clients, this episode is for you! Listen in to discover how small changes in your approach can lead to significant impact and business growth.
Tracey Wheeler is the owner and Chief Happiness Officer at Sunny Virtual Business Support, specializing in virtual bookkeeping for service-based entrepreneurs. A Certified QuickBooks ProAdvisor, she holds a Bachelor's in Interdisciplinary Studies with a focus on communication and small business entrepreneurship, along with an MBA.
With over 15 years of experience, including work at the IRS, Tracey's background spans the entertainment, hospitality, and government sectors. She is dedicated to delivering exceptional customer experiences by staying updated on industry trends and pursuing ongoing professional development.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance toJoin Our Sales Coaching Community | Sales Maven Society boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:55] - Amazing Sales Maven Society member, Tracey Wheeler and her cat are here today.
[01:14] - Tracey shares a little bit about herself and her business, Sunny Virtual Business Support where she provides virtual bookkeeping and business support for service based entrepreneurs.
[02:54] - When tax time rolls around, and the entrepreneur has a spreadsheet and a box of receipts their CPA will tell them they need a bookkeeper, that's when they call Tracey.
[03:31] - Nikki thinks having a bookkeeper is a game changer. She received advice early on to get a bookkeeper, and she's never looked back.
[04:32] - Having a bookkeeper relieves so much stress and is worth every single dollar.
[06:35] - Tracey is a virtual bookkeeper located in Henderson, Nevada. She helps people from all across the country. She uses Slack and Zoom to communicate with her clients.
[07:26] - Tracey exudes so much positive energy that Nikki feels happier every time she sees her on a call or has a question from her.
[07:56] - In this coaching call, Tracey wants to know how to communicate in a way that will drive sales. She attends networking events and would like to invite people for a discovery call but doesn't want to seem pushy.
[08:28] - Nikki's advice is first and foremost to create curiosity. Are you talking to someone who it's nice to be in the group with or are you talking to a prospective client?
[08:42] - Nikki shares a couple ways to create curiosity. When it comes to the question of what you do, ask the person first so you can respond with what you do in a way that will help them.
[09:11] - Talk about what you do in a way that serves people like this prospective client.
[10:37] - You could also say something like, "I provide bookkeeping services. Who do you know that might benefit from what I provide?"
[11:07] - You can also say something like, "Is there ever an opportunity I could be a resource or provide value to you?"
[11:39] - Create curiosity in the way you answer questions.
[12:51] - When networking, have some specific goals and objectives in mind before you go into the room.
[13:08] - Nikki talks about the three, two, one of networking. This involves connecting with three new people, deepening a relationship with two people, and inviting one of them to have a conversation outside of the group.
[14:01] - Nikki talks about the “strive five", an ideal list of people that you would like to get to know better. Once you have your ideal list,
purposely put yourself in situations to deepen rapport with them.
[15:35] - We learn a strategy that Nikki would use to invite someone to meet early for a drink before the event; these people would often turn into clients or open other doors.
[18:19] - There's a structure to excellence. If you want to achieve excellent results, have some type of structure.
[19:12] - Continue to move towards the outcome that you want and be strategic.
[19:34] - Tracey shares how the group coaching within the Sales Maven Society has benefited her. She learns so much by listening to other people's questions and Nikki's responses.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Tracey:
Sunny Virtual Business Support
Facebook | LinkedIn
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Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business.
Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into the pros and cons of an upsell offer versus a downsell offer.
Melissa's higher-end clients have weekly sessions. She also has clients who attend less frequently but whom she feels could benefit from more support. Melissa's concern is what type of offer to create and which group she should focus it on.
Nikki dives into the importance of creating both types of offers and shares which group to focus on first. They discuss the importance of getting feedback through surveys and other methods, which often lead to surprising results. Nikki shares real-life examples of client feedback that actually changed her messaging and marketing.
They cover tactics like giving clients a menu and offering incentives. Melissa explores methods that she's thinking about trying, and Nikki gives her expert feedback and tips on how to proceed.
If you're ready to improve sales by giving clients exactly what they want, this episode is for you! Listen in to learn how a simple change in messaging can be all that's needed to spark interest and create impact!
Melissa is the owner of Guided Wellness Counseling, a practice sought after by ambitious women ready to heal from anxiety, depression, and trauma. Her practice specializes in curated one-on-one therapy as well as EMDR trauma therapy intensives.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:12] - Melissa shares a little bit about herself and her business.
[02:02] - The mission at Guided Wellness is based on understanding that secrets make us sick and shame is passed from generation to generation.
[03:23] - Melissa and her clinicians are licensed in the state of Utah, so they work with women in Utah.
[04:13] - A woman should seek support as soon as she realizes that an issue is affecting her quality of life.
[05:30] - Feeling seen and heard by your therapist are the biggest predictors of the outcome of your therapy.
[07:13] - Melissa also offers courses for other counselors. She is a consultant for EMDR which helps release trauma stored in the nervous system.
[08:12] - Melissa's practice is a patient pay or cash pay practice. She gets clients but many of them don't attend weekly sessions.
[09:48] - She wants advice about what type of offer she should create for people who can't attend weekly and for those who do attend weekly.
[10:41] - Nikki's advice is creating offers for both scenarios but focusing on the high ticket offer first.
[11:16] - She could also do a survey or create an offer, see if there's interest, and then create the back end. Nikki also suggests asking the audience what type of high ticket program they think would be useful.
[12:14] - Nikki shares the technique of giving a menu to assist audience members in giving feedback.
[13:11] - Nikki also suggests testing some of the high-end clients to find additional ways to serve them.
[14:46] - Showing clients the value that you create for them will encourage more people to sign up for the weekly sessions.
[18:18] - Therapy is similar to going to the gym. If you only attend once a month you're not going to see progress.
[19:38] - Giving clients an opportunity to be exposed to the benefits could result in a higher sell through rate.
[21:02] - Melissa talks about doing a survey through her email list. She's also considering asking clients their opinions or to complete a worksheet when they're in session.
[22:02] - Nikki also suggests offering an incentive to get client feedback.
[23:03] - Nikki offered an incentive of $500 Amazon gift cards and received valuable and surprising feedback about her offers and her menu. She changed her messaging and her marketing based on this feedback.
[24:54] - When doing a survey do everything possible to get the best results including offering a menu.
[26:05] - Melissa's thinking about offering a self-esteem workbook to anyone who completes the survey and making all responses anonymous.
[26:34] - People sometimes become more invested when you ask for feedback.
[29:14] - Nikki talks about having integrity in messaging and not making people feel like you're just trying to sell to them.
[31:23] - Melissa has learned in messaging potential clients to share what they will receive, not what she will teach.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Guided Wellness Counseling
Melissa Spaulding at Guided Wellness Counseling
Guided Wellness Counseling Instagram
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If you've ever caught yourself making assumptions about your clients' motives, you're not alone—and it could be holding you back from true success.
In this episode, Nikki dives deep into the dangers of assigning motives to your prospects and clients, and how these assumptions can derail even the most promising sales opportunities.
It's easy to fall into this trap, whether you're trying to anticipate a client's needs or make decisions on their behalf. But when these assumptions are off the mark—or even when they're right—they can lead to breakdowns in communication, strained relationships, and lost business.
Nikki has been the client on the receiving end and has stories from her clients. Today, she shares personal stories and insights along with powerful strategies to help you build stronger, more trusting relationships with your clients.
By the end of this episode, you'll be equipped to avoid these common pitfalls and start fostering deeper connections. Let's get started on transforming the way you engage with your prospects!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:45] Nikki’s inspiration for this topic when she was on the receiving end of someone making assumptions and assigning motive.
[03:03] Assigning motives can hinder relationships and sales success.
[03:58] When you make assumptions in a client relationship, you start behaving as if the assumption is true.
[04:55] Think about lifetime value. When we have a breakdown, we'll lose further business and referrals from the client.
[05:53] When you assign motive, it breaks trust between you and your client. It's like saying you don't believe them.
[06:12] It’s hard to come back after breaking trust.
[06:48] Nikki shares a story about when she was a client and a person assigned motive to her question.
[08:41] Instead of answering the question, the person made accusations about why the question was being asked. There ended up being a huge blow up and disrespectful things were said.
[09:26] This person was ultimately removed from Nikki's account, but it created mistrust with the company.
[10:37] The company has lost out on referrals and potential revenue, and it all came down to this idea of assigning motive, and in this case the motive was inaccurate.
[11:07] What is there to gain by assigning motive? Who wins when you get to be right? Being right doesn't pay the bills.
[12:21] Nikki shares a story about a client interaction that came up recently involving assigning motives to a particular person on the team who they felt wasn’t nice.
[13:22] It's hard to work with someone who you feel is ignoring your preferences, but it doesn't set the client up for future business when the relationship is breaking down.
[14:01] Advice includes ignoring your preferences and seeing if there's a way you could work around the other person's preferences. Have some grace in the moment.
[15:11] The ultimate outcome is to delight your clients, so that they'll shout from the rooftops how amazing you are sparking more business.
[15:47] Common triggers to be aware of when you're about to assign motive include lack of clear communication. Instead, think how you can make it easier for the client?
[16:51] Personal insecurity and biases can also trigger motive assigning. A previous experience can also influence your interaction.
[18:00] Nikki shares a client's story where this client assigned a motive of one of their potential clients not valuing their work.
[19:37] Think about offering a solution to the person's very clear objection.
[20:55] Recognizing signs. Do you have an internal dialogue going on? Emotional reactions will cause us to assign motive.
[22:09] Nikki talks about making a mental effort to give more grace and recognizing patterns where we may assign motive.
[23:46] Seek feedback from colleagues and mentors. Ask for their take without telling your take. Make it clear that you're seeking constructive feedback.
[25:09] Nikki talks about what you can do once you recognize the signs that you're about to be triggered into assigning motive.
[25:26] Manage your state of mind. Have some type of ritual to get you into the right state of mind and keep you focused in the conversation.
[26:33] When you want to assign motive, pause and ask a question. Can you expand on what you just said?
[27:44] Be present and practice active listening. Be curious. Pay attention to tone and body language.
[29:48] Build trust through transparency. Leave space for people to be open and honest.
[30:57] Motive assignment and being right is rarely going to help the relationship.
[31:16] Keep the end in mind. We want to earn the business, deliver at a high level, and keep our clients happy and satisfied.
[32:05] Reach out and share your big takeaway or a story that you have about assigning motives.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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If the thought of prospecting makes you uneasy, especially if you don't see yourself as a traditional salesperson, you're not alone.
In this episode, Nikki shares straightforward strategies to simplify prospecting and help you start building your business, attracting new clients, and exploring new possibilities.
Prospecting is crucial for success, and it often gets pushed aside when we're busy or overwhelmed with current clients. Even when things aren't hectic, it's common to find other tasks more appealing.
Many people even block out dedicated time for prospecting and still end up procrastinating. If this sounds familiar, Nikki understands and is here to help.
It's time to conquer the fear of prospecting. Nikki guides you through easy-to-follow steps to create a strong prospect list and start bringing in new business. A full pipeline means less stress and more freedom to focus on the work you love.
By the end of this episode, you'll have practical tools to build a robust prospecting list and the first step to consistent business growth. Let's get started on your path to success!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[04:11] Nikki introduces a new training called "Business Building Key Prospecting Strategies" with five ways to build a prospecting list and eight prospecting scripts.
[04:37] Two ways to access the training: joining the Sales Maven Society or through the Sales Maven Studio.
[05:54] Nikki will focus on the first two strategies for building a prospecting list, which are the easiest and can quickly bring in new business.
[06:25] The first strategy is to create a list of past clients, including what they purchased and potential complementary offerings.
[08:33] When reaching out to past clients, use personalized messages and offer to discuss new ideas or ways to support them.
[10:35] Past clients are considered "low-hanging fruit" because they already understand the value you bring and have received benefits from your services.
[12:20] The second strategy is to identify non-buying but highly engaged people on your email list and social media.
[13:33] Consider offering these engaged non-clients a quick call or a special incentive to take the next step with you.
[14:49] Consistently reaching out to past clients and engaged non-clients can help fill your pipeline with potential new business.
[15:49] Nikki encourages listeners to start with these two strategies and see what's possible for their business growth.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Have you ever wondered how a customer-centric retention strategy might help you grow your business, boost your clients' lifetime value, and make it easier for them to stay loyal to you?
In today's episode, Nikki provides practical tactics for increasing client retention and encouraging repeat business.
This episode is inspired by a chat with a client regarding coaching communication, which emphasizes the need for flexible communication.
You’ll hear how Nikki recognized the impact of inflexible communication and how introducing flexibility altered her interactions with clients, resulting in long-term connections.
You'll learn practical tactics for communicating effectively with your clients, making them feel appreciated and understood, and ensuring they continue to perceive the benefits of working with your company.
Nikki explains how to structure recommendations to allow for client flexibility, encouraging clients to test and adapt new tactics, and avoid using general qualifiers that might alienate clients.
Effective client communication can have a significant impact on your organization. If you've been trying to keep clients or raise their lifetime value, this episode is for you.
Let's look at how you can effectively connect with your clients and develop deeper, longer-lasting relationships to help your business grow!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[0:41] - Today's episode focuses on a customer-centric retention strategy.
[0:46] - Why is this important? Scaling and growing your business by increasing the lifetime value of your existing client base.
[1:06] - It is harder to reach and attract new prospects in the current market.
[1:20] - Strategies to make it easy for clients to stay with you and techniques to encourage clients to continue buying from you.
[2:22] - Increasing your influence and credibility with your existing clients and not alienating clients or making them feel they aren't a good fit.
[03:30] - This episode came from a conversation with a client about increasing lifetime value. She shared contrasting examples of Nikki's program and another program that she's in.
[5:04] - The other coach is not flexible. It’s either black or white, and the client isn’t sure where she fits in.
[6:14] - Nikki shares her own story of black or white thinking, and how she learned to add flexibility to communication.
[7:02] - Being very direct isn't always the best way to be. Nikki needed to learn to allow for flexibility and allow people to have a different style than her.
[08:44] - Nikki shares a huge light bulb moment she had while studying NLP.
[9:10] - The problem with teaching and communicating in a single style. Not everyone is a visual learner.
[10:03] - Teachers and coaches often teach their own style, which may not suit everyone.
[11:00] - Nikki shares about adding flexibility in behavior to attract long-term clients and maintain expertise.
[12:33] - Quote: "Blessed are the flexible, for they shall not be bent out of shape."
[13:09] - How can we add flexibility in our conversations?
[14:06] - Learn to avoid universal qualifiers in Nikki’s Sales Scripts to Increase Influence Masterclass.
[15:03] - Framing recommendations to allow client flexibility. "What I recommend is... what part of this works for you?"
[16:02] - Encouraging clients to test and adapt new strategies.
[17:00] - Adding flexibility in communication to retain clients.
[18:04] - Allowing clients to find success in their own way strengthens relationships.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources Mentioned:
Sales Scripts to Increase Influence Masterclass
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Have you ever wondered how the power of authentic testimonials and glowing reviews can transform your business, attract more of your ideal clients, and even boost your SEO?
In today's episode, Nikki shares actionable strategies to elicit powerful client reviews and testimonials to give your business a boost.
The inspiration for this episode comes from Episode 222 with Melissa Rose, titled "Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement."
We’ll learn how Nikki realized that her Google Business Profile needed attention and how she seized the opportunity to capture feedback and testimonials transforming her profile.
These testimonials not only influence potential clients' decisions but also play a crucial role in your online visibility and SEO.
You'll discover practical strategies to make it easy for clients to provide meaningful testimonials.
Nikki explains how to capture client feedback in real-time, craft testimonials for client approval, and use innovative methods like guided Google forms to streamline the process.
Capturing reviews thoughtfully and strategically can have a huge impact on your business. If you’ve had clients raving about your work without capturing those testimonials, this episode is for you.
Let's dive into how you can effectively capture and leverage testimonials to boost your business!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:44] Huge aha moments from Episode 222 completely inspired Nikki to do this episode.
[02:29] We make decisions based on people's testimonials and reviews. Service based businesses also need to think about their profile and reviews.
[04:17] Google also uses reviews for search results, so they are important for SEO.
[05:06] Nikki was able to increase her one review to five reviews just by asking people to create a review. The reviews also helped her land a speaking gig.
[06:43] We need to make it easy for people to write powerful reviews and powerful testimonials.
[08:09] Using the tactics Nikki's going to talk about, one of her clients doubled her reviews. Nikki went from 1 to 25 five-star reviews.
[09:42] Really pay attention to the things that people are saying. Take notes and ask for permission to write the testimonial for them.
[10:32] Craft testimonials based on what the client has said and send it to them for editing and approval. Also send them a link to post the review.
[11:52] You can also offer some type of win for someone who writes a transformational testimonial.
[12:20] Nikki shares her process for using a Google form with very specific examples of a transformational testimonial. She breaks it down with specific examples and prompts to make it easier.
[14:14] Once the client responds to the prompts, Nikki's team creates the testimonial and sends it to the client for approval with a link to post.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources Mentioned:
Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement
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Have you ever found yourself in a situation where a client’s request doesn’t quite match what you know they need? In today's episode, Nikki explores how to recommend the best solutions for your clients, even when it means suggesting something different from what they initially asked for.
Nikki shares how to use your expertise to guide the conversation and ensure your clients feel understood and supported without making them feel wrong or alienated.
She explains how to acknowledge the client's request and validate their perspective without diminishing it in order to offer a better solution.
You want to send the message of, "I hear you," "I respect your request," and "I'm committed to our goals." Nikki provides examples of how to propose these options in different scenarios. The bottom line is to ensure the client feels heard, has options, and can make their own decision.
Tune in for tactics to maintain rapport while asserting your expertise and authority and to keep the momentum going when a client's request doesn't align with what you know they need.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:04] - When a client asks for something, you don't want to insinuate that it's wrong or that there's something wrong with them. Validate how it will work for them and present what you know to be the right solution.
[03:21] - You don't want to treat a prospect in a way that makes them feel like you think you know more about their business than they do.
[03:40] - The best approach is to validate based on what they know and their own expertise. Give them a quote for what they're asking for, along with a quote for what you know would be the better solution.
[05:36] - Validate and share your recommended approach and the benefits they will receive.
[07:21] - You can also propose both. Put your recommendation first and the option they asked for second. Let the client make the comparison.
[09:55] - It's really important that you validate their request. Send the message that you hear them. In a live conversation, ask permission to propose what you know to be the better solution.
[10:29] - Language: "Yes, we can get you started and enrolled today. My recommendation based on what you shared would be to explore a more intensive package. Would you be open to more?"
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Are you feeling stuck in endless busy work? Are you pushing your biggest goals aside, only to feel drained at the end of the day? Do you have big dreams and know what you want, but you’re just not moving forward? Today's podcast is going to change all of that.
Nikki is honored and excited to have her good friend and previous guest, Liz Hartke, on the show today in this Mastering Excellence Exclusive.
Liz has helped thousands of entrepreneurs grow their businesses and unlock their God-given potential. She's the founder and CEO of Luminary Leadership Co., where she works alongside her team and husband while homeschooling their four kids.
Her expertise and unconventional wisdom have been featured in major publications such as Forbes, Entrepreneur, and more. She's mentored top business leaders and graced stages worldwide. When Nikki thinks of leadership and how to do it in an authentic, genuine, imperfect yet perfect way, Liz is the shining example.
Liz explains how to transform from a busy entrepreneur to a visionary CEO. It all starts with taking on the identity of the visionary CEO. Many of us have the identity of the busy entrepreneur and need to elevate our identity to the next level.
Her system begins with the seven blocks of a visionary CEO. We learn about two of the most important blocks that, when implemented, set up our schedule for success. She also shares a technique for tackling tedium without draining our energy or time.
Liz shares examples from her own schedule and breaks down everything in an easy-to-understand way. Tune in to elevate your identity and take your schedule to the next level!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:53] - Liz loves working alongside Nikki who has trained her on all things sales and has made Liz more confident in that category.
[03:35] - Nikki and Liz met on a podcast, and Nikki felt like they were meant to know each other. Nikki is also in the Luminary Leadership incubator program.
[05:49] - What must I do to create a profitable visionary schedule? Who does this well and who do I need to be?
[07:01] - Focusing on the do, not the who. Are you the same person who set previous goals that you didn't achieve?
[08:14] - Making decisions drains our energy. Take on an identity where that decision is made for you.
[09:30] - Your schedule is the easiest thing to leverage whether or not you're going to achieve the things you say you want to achieve.
[10:03] - So many of us consciously embrace the identity of a busy entrepreneur. Success is not going to be accessed as a busy entrepreneur.
[11:01] - The path to more profitability and peace is one of less, not more. It's just getting laser-focused on the right less.
[12:09] - It's about embracing the identity of being the visionary CEO and not the busy entrepreneur. It's about less is more and making that less really count.
[12:42] - Liz explains the first critical CEO block. Not dedicating your precious time to anything but action is the guaranteed one way ticket into perpetual busy entrepreneurship. You can't expect to elevate to a level of success with go go go productivity.
[15:39] - The first CEO block is the intentional CEO block. This is a dedicated block of stepping into the day being the leader you want to become.
[19:46] - The opposite of reaction is intentionality. Liz's first few blocks of the day are phone-free.
[20:56] - You're not allowing any stimulus in your block that takes you away from being intentional about how you feel going into your day.
[21:07] - Create block number one or your CEO block in a way that works for you. Liz takes 3 hours to get herself ready for the day and that includes family time.
[24:22] - Liz's favorite block is the sweet spot block. It's where you stay in your zone of genius and do the work that makes you come alive which also moves the needle.
[25:11] - This should be your favorite block of the day and the block that pushes forward your life's work. 95% of our time is spent on tasks and things that don't light us up.
[27:01] - Dedicate at least an hour or minimally two hours to this work. Liz has worked up to four hours a day.
[29:16] - When you hone in on what you're put on this Earth to do, you can't be ignored. Momentum happens and you are so crystal clear about what you are supposed to be doing.
[29:38] - Have your sweet spot block in the first part of the day.
[37:34] - Save your efficiency block for when you're tired. Don't give your best energy towards it. No more than an hour of your day should go to efficiencies.
[41:03] - Set a timer and get it done. You have to be efficient because you only have this much time.
[45:28] - Something new for Liz is her depth of faith. She's been prioritizing time to be in stillness and prayer.
[53:10] - Liz shares details about her Free Live Workshop. She'll break everything down in more detail and share all seven CEO blocks. She also shares her schedule and how she uses it.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Liz:
Luminary Leadership
Free Live Workshop
Facebook | LinkedIn | Instagram
Luminary Leadership Podcast
Luminary Leadership – Mastering Excellence Elizabeth Hartke
Episode 224: Is Your Phone Affecting Your Growth? | 5 Ways Phone Addiction is Limiting Your Potential
At Your Best: How to Get Time, Energy, and Priorities Working in Your Favor
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Do you have a "Tiny Story"? The kind of story your audience will tune into while becoming your biggest fan. If you're still finding your story or working on improving your story, this episode is for you.
As part of our Mastering Excellence Series, Nikki is delighted to share this conversation with Lindsay Hotmire, an expert strategic storyteller. You’ll learn what makes a compelling "Tiny Story" and how it can be engaging and impactful.
Lindsay is the Founder of Storyhouse Fifteen, where she empowers small businesses and organizations to authentically grow and amplify their impact. With the Habits of Story, she helps clients move past the lie of the BIG story and discover their "Tiny Stories" that turn audiences into loyal fans.
We dive into the question of why a "Tiny Story" as Lindsay shares how to cultivate the habits of storytelling. She introduces the concept of the sacred bundle and the four storylines as a roadmap to develop and uncover authentic and meaningful stories.
Nikki says she has never met a client who hasn't been able to pull out a story. Once you begin practicing the three habits of story - observe, listen, and do - finding the stories and teaching opportunities become much clearer.
Join Nikki and Lindsay to find out how to discover and use your "Tiny Story" to amplify your impact on the world.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[03:26] - Story has been something that Lindsay has always been enamored with. She's always loved the power of transformational words.
[04:40] - After realizing she didn't want to be an English teacher, she became a marketer at a small University. She learned to help other people tell their story in a way that would help them grow.
[05:01] - She began copywriting in 2016. Now, she helps clients with things like one-on-one clarity coaching, story coaching, workshops, and training.
[08:02] - Lindsay chose a tiny story because you don't have to show up in a big way to make a big impact.
[10:00] - The stories that will keep your audience around are ones that level the playing field for the audience. It doesn't have to be a dramatic rags-to-riches story.
[11:23] - Three habits of story. 1. Become an observer. 2. Listen first. Speak last. 3. Do what you say you believe. Observe, listen, and do.
[15:49] - Sit down and journal through these habits on a weekly basis.
[17:22] - The sacred bundle or how Native Americans would have a collection of items that represented significant pieces of who they were as a culture. Stories reinforce the significance of what these items represent.
[20:03] - The four storylines that should be in your sacred bundle.1. Belief or non-negotiable values. 2. Legacy or what stories will people share. 3. Calling. What are we doing that no one else can do? 4. Community. Who are we calling and who do we want them to become?
[28:37] - Use the sacred bundle to activate the habits that will create the output that is your story.
[33:19] - Advantages of small stories versus a BIG dramatic story.
[35:26] - Making trauma part of your brand story may be too private. It doesn't have to be part of your story.
[44:28] - Lindsay shares what brings her joy and a couple of surprising facts.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Lindsay:
Storyhouse Fifteen
Lindsay Hotmire LinkedIn
Storyhouse Podcast
Read The Habits of Story
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What is your success rate? Would you like it to go up? Today, Nikki shares an approach designed to do exactly that. It's the “less is more” approach. Sometimes we get into a mindset of “more is more.” There are times when we need to pull back a little bit, and that's what today’s show is all about.
From the poet Robert Browning to the architect Ludwig Mies van der Rohe, “less is more” has been used to promote simplicity, restraint, and direct expression. It is also a powerful sales approach. Nikki shares three real-life scenarios where “less is more” is the better strategy.
She talks about why we don’t need to put everything, including the kitchen sink, in our offers and why it’s better not to. We learn the disadvantages of putting too much information in our sales conversations. Finally, this strategy is perfect for those times when a mistake is made, and we need to express concern and make a correction.
Tune in to tighten up your language when selling and interacting with clients, and get inspired to use the “less is more” approach for improved sales and communication.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[01:40] - Scenario #1. Offers and packages. Nikki recently put together a comprehensive one-on-one coaching package. She wanted to give it all, so she included a bunch of additional features.
[02:29] - She received feedback from someone who didn't sign up because they didn't have time to take advantage of all the extras she added to the package, even though they actually needed one-on-one coaching.
[03:10] - Sometimes, we want to throw everything into the offer, yet it can actually slow down the sales process.
[05:45] - Scenario #2. "Less is more" works in your favor during your sales conversations.
[06:28] - Educating potential customers about everything you know can overwhelm them and prevent sales.
[07:01] - More is more will slow people down or overwhelm them, and they'll find someone else who made it easier for them to buy.
[08:02] - Don't give advice or coach during your consultation calls. Great responses include, "That is a fantastic question. That is definitely something that we will cover in your strategy session."
[10:19] - What about this would be helpful for you to know? What haven't we covered yet that you would like more information on?
[11:47] - Scenario #3. When you have to acknowledge or apologize for a misstep.
[13:13]—Be direct and apologize; don't share all of the details. In sales, it's about making things easy for the client and giving them the information they want.
[17:48] - It's better just to acknowledge and apologize. Don't feel compelled to share all of the information and reasoning behind the mistake.
[20:19] - When you find yourself in these scenarios, ask whether “less is more.”
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Resources:
Simple Pin Media
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Time is one of our scarcest resources. As entrepreneurs, effectively managing time frees us to focus on strategic activities to grow our sales and business. As part of our Mastering Excellence Series, Nikki is delighted to interview Mike Abramowitz, an expert on scaling businesses through automation and delegation.
Mike has 20 years of experience in direct sales, training over 5,000 reps and generating $19M in sales. He's authored 9 self-help books and founded a charity providing over 100,000 meals to the homeless. Mike's businesses and nonprofit now run independently, allowing him a "Time Rich" lifestyle.
As a father and husband, he helps business owners use AI-powered virtual assistants to focus on high-value tasks. Mike hosts "The Better Than Rich Show" podcast and leads the Automate, Delegate, Systemize community.
Nikki loves the idea of scaling through automation and delegation. In this episode, they dive into the nitty-gritty details of how to scale a business using these strategies, enabling listeners to achieve the freedom to step away from their business and have it run independently.
Mike shares how the team and the tech come after the predictable system. He provides an example of a sales system for a coaching client, focusing on the idea of predictable systems and simple playbooks so the team can be doers rather than experts.
Mike also offers advice on utilizing AI. The technology is quickly evolving, but he suggests finding what works for you and sticking with it. He advocates for committing to your chosen technology instead of constantly switching.
If the idea of building a business and then removing yourself sounds impossible, stay tuned as Mike breaks down the basics of getting a simple system in place to support your team and the technology that makes your team's job easier.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[02:36] - Mike shares a little more about himself and his early career, including selling for Cutco Knives.
[04:01] - Having to sell and teach people how to sell when Mike was in survival mode taught him much about himself and helped hone his techniques.
[04:19] - After attending a Tony Robbins event, he took all of his lessons learned in his twenties and began speaking and crafting his first book.
[05:07] - His early years were about growing through a challenge then taking that gift and turning it into something to serve the marketplace.
[05:28] - In 2016, his business coach helped him corporatize his sales operations to operate without him.
[05:55] - By 2020, the business had $2.5 million in sales and provided 1000 jobs.
[06:12] - Mike gets personal and talks about the premature birth of his son and how his business ran without him for 254 days.
[06:30] - After this success, he wanted to teach people to do the same thing and Better Than Rich was created.
[08:08] - Mike talks about how having a team to support him and the technology to support the team is at the core of his technique.
[08:39] - A more sophisticated approach is to start with the systems and playbook that the team and the tech are following.
[09:14] - We want to be surrounded by a great team with good tech, but we also want the systems and the playbook to support the team and the tech.
[10:10] - Having simple systems in place makes it possible to find lower wage workers as opposed to expert workers. AI is changing the game of tech. AI is changing the tech game.
[11:19] - Four pillars of business: Attract, Convert, Onboard, and Retain. Each pillar has its individual playbook.
[12:27] - A playbook for attracting coaching clients.
[13:40] - Have a good lead magnet. 5 I's of marketing: Getting someone from Ignorant to Intrigued. What are the possible “if thens” in this sequence?
[15:59] - Once you know what you want to do, build out scripts for this. The team and the tech comes after the predictable system.
[16:51] - How do I get from Intrigued to Informed? AIDA
[18:24] - Once they are Interested present the offer in a way that gets them Invested.
[21:25] - AI paired with delegation. A technique for getting podcast guest spots and defining avatars and reaching out.
[27:15] - You can use AI to pull summaries from YouTube transcripts. This can be used for authentically reaching out.
[28:58] - The desire to do everything is one of the biggest limiting beliefs that business owners have.
[31:37] - There are so many high-value tasks that a business owner should be spending their time on.
[34:15] - White space gaps can be traps if not used properly.
[37:00] - Use Loom to do a task once and then delegate it.
[38:08] - Mike shares about his AI virtual assistant business.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Mike:
Better Than Rich
Mike’s Virtual Assistant Information
Get Your Free Delegation Plan
Mike Abramowitz LinkedIn
Mike Abramowitz Instagram
Books by Mike Abramowitz
PB&J For Tampa Bay
Buy Back Your Time
Loom
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Nikki is thrilled to share another Sales Success Story from one of her brilliant, amazing, and very talented Sales Maven Society members, Patricia Viscount. In this episode, we dive into Patricia's business and get a before-and-after snapshot of her success since joining the Sales Maven Society.
Patricia's confidence and success have increased dramatically. She explains how she started small with a Small Business Saturday offer, which gave her the confidence to tweak her offers and create even more successful ones. Initially shy about sending offers to her list, she now sends them with confidence.
Once Patricia took the initial plunge, she felt empowered with each new client as she tweaked and grew her offers. She is also steadily growing her email list and even implemented one of our teachings by adding a fun quiz to attract more signups. You can find this quiz in the show notes below.
We also talk about the wonderful support of the Sales Maven Society community. Patricia has made smart and supportive friends in the group, which has helped propel her success and confidence. Having like-minded people to bounce ideas off of has been so much better than going it alone.
Joining the Sales Maven Society has helped Patricia become the CEO she was meant to be. She is now confident enough to send offers to her list, test different strategies, and discover what works best. Her list is also growing, and the supportive community feels like having sisters.
Patricia is the founder and principal of Patricia Viscount Consulting Ltd. (pronounced VY-Count). A lifelong storyteller, she began her journey with bedtime stories to entertain her sisters. Now, she helps service providers like coaches and consultants craft engaging, authentic, on-brand strategies, website content, and email copy to attract their ideal audience.
Before starting her own business, Patricia was an Army Officer and a Communication Specialist in the energy sector. This diverse background has allowed her to translate complex jargon into easy-to-understand content.
Nikki loves how Patricia has conversations with clients, then creates brilliant testimonials for their websites, plus gathers information to craft web copy that truly highlights who they are, what they do, and who they serve, so they can attract more ideal clients.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:58] - Patricia is a conversion copywriter. She creates copy that is fun, authentic, and true to the client's brand.
[01:18] - Her proven framework includes interviewing the client and crafting compelling copy to improve rankings, share the clients strengths, and capture testimonials.
[02:13] - The interview process and testimonials are powerful, because Patricia knows how to pull an amazing testimonial out of people.
[07:43] - One good testimonial can be repurposed in many different ways and really maximizes your returns.
[08:24] - Patricia has had her business for eight years. Since she joined Sales Maven Society, she has begun feeling like a CEO. She now has the confidence to stand in her power and send in her offers consistently.
[10:29] - Patricia sent out her very first Small Business Saturday email offer and got two sales which helped increase her confidence.
[14:40] - Her list is now growing, and she has a brand voice quiz which is really helping.
[16:25] - Knowing your brand voice is crucial for success.
[18:40] - Patricia explains how AI emails have made a former client's sales go down. Use it as a tool and make it sound like you.
[19:44] - The Sales Maven Society community has made Patricia feel like these women are her sisters.
[20:56] - It's so fun to see the connections that happen in this supportive group.
[22:48] - If you take Patricia's quiz, let her know how it went.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Patricia:
Patricia Viscount
Patricia Viscount LinkedIn
What is your Brand Voice (and why should you care...)? Quiz
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Today’s episode is part of Nikki’s Mastering Excellence series, and Nikki is happy to be sitting down with Tanya Goodall Smith, author of The Introvert's Guide to Personal Branding: How to Put Yourself Out There Without Changing Who You Are.
Tanya founded WorkStory Creative, an agency that helps introverts who are evolving their business create an elevated brand vision and bring it to life. Her 20+ year career began at the Fashion Institute of Design and Merchandising, which led to design jobs with international brands like HP, Disney and GUESS. She has served on the board of the National Association of Women Business Owners, was a finalist in Maria Sharipova’s Women’s Entrepreneur Program and is a Brand Builder’s Group Certified Personal Branding Strategist. Beyond work, Tanya balances rowing, ballet and classic film binges with the busy lives of her teenagers.
Tune in as Nikki and Tanya discuss Tanya’s journey, which is especially inspiring, as she reveals how her introverted nature initially posed challenges in networking and self-promotion. She shares how she overcame these obstacles to thrive in her field and discusses the strategic approach she uses to help clients define their brand, including a detailed process that extracts essential information about a business to form the foundation of a compelling personal brand.
Tanya also emphasizes the importance of aligning marketing strategies with one's personality, particularly for introverts, in order to avoid burnout and to maximize productivity. Listen in to hear Tanya’s inspirational story and to discover the key elements of successful branding!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:30] - This episode, part of Nikki’s Mastering Excellence series, interviews Tanya Goodall Smith.
[02:59] - Nikki expresses excitement about Tanya’s upcoming book, relating to the topic of being true to oneself in building a successful brand.
[04:16] - What prompted Tanya to write her book?
[06:42] - Tanya discusses the strategic approach that many introverts thrive on, emphasizing clarity in brand purpose and messaging for success.
[08:52] - Tanya reflects on starting her freelance career despite not having a clear vision for her brand.
[10:40] - It's important for introverts to shift their mindset and focus on identifying areas where introversion might hinder progress.
[13:37] - Nikki agrees and emphasizes the significance of mindset in business, advocating for identifying obstacles.
[16:08] - Nikki realizes that her teaching style aligns with her introverted nature, emphasizing the comfort of being prepared in conversations.
[17:35] - Nikki reflects on a pivotal moment from 2017, having felt out of alignment until finding a mentor.
[19:07] - Tanya focuses on strategy, extracting essential information to help shape her brand identity and attract ideal clients.
[22:51] - Tanya encourages identifying target customers and being unapologetically specific in order to save time and resources.
[25:51] - Nikki enthuses over the importance of having pricing on one’s website.
[27:38] - Tanya advises addressing what's not working to refine branding and messaging to attract the right clients.
[29:22] - Tanya argues that being successful in the world of business is about more than just getting clients
[32:10] - Effective branding is crucial for business longevity!
[34:24] - Tanya advocates for maintaining a consistent brand identity with minimal changes.
[35:52] - Tanya finds joy and connection in adult ballet classes and benefits from movement as she ages.
[37:52] - What is something about Tanya that often surprises people?
[38:49] - Tanya eagerly anticipates her book's release in July and eagerly announces a personal branding retreat in Costa Rica.
[39:38] - Tanya reveals the best ways to get in touch with her.
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Tanya:
WorkStory Creative
Download the first chapter of Tanya’s book free!
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Nikki is happy to welcome Samantha Irwin to the podcast today! With over 25 years of experience in leadership, Samantha inspires and educates teams to create exceptional customer experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses.
Samantha’s dual background in middle school teaching and boutique hotel ownership has uniquely positioned her to empower and educate business leaders and their front-line customer service staff. Organizations and businesses hire Samantha for engaging and inspiring keynote speeches and workshops. As the creator of the Power of People Academy and the Creating A Culture Deck, she equips businesses to provide exceptional customer experiences, fostering thriving enterprises consistently and fulfilling staff!
Samantha's commitment also extends to teaching business owners how to make their establishments preferred workplaces and favored customer destinations. She and Nikki discuss how Samantha’s tools help businesses maintain high customer service standards and improve employee retention, ultimately driving repeat clientele and sustainable growth.
Samantha also shares a compelling success story from a networking event where she used Nikki’s networking strategies to secure a new client. The story highlights the practical applications of Nikki's teachings, showing how being attentive to buying signals and taking immediate action can lead to significant business opportunities.
Nikki encourages listeners to tune in for insights into effective customer service training, the benefits of investing in your team, and practical networking tips that can transform your business relationships. This episode is a must-listen for anyone looking to enhance their customer service approach and achieve long-term business success!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:30] - Nikki interviews Samantha Irwin in this episode.
[00:58] - Samantha explains that she trains hospitality and retail staff to create excellent customer service for sustainable growth.
[02:37] - Samantha offers the Creating A Culture Deck and Power of People Academy for hospitality and retail staff training.
[04:20] - Samantha also offers strategy sessions and six-month coaching packages focused on improving customer experience.
[06:08] - Treating employees well enhances customer satisfaction for small businesses.
[08:44] - Samantha values networking strategies like the "three-two-one" rule for building and deepening relationships.
[10:45] - Hear how recognizing and acting on buying signals immediately led to successful networking and business growth.
[13:07] - Nikki adds that scheduling appointments in advance saves time and reduces mental energy, making business interactions more efficient.
[15:32] - Being proactive and reliable in handling situations sets Samantha apart, earning her trust and credibility.
[17:37] - Clarifying her sense of competitiveness, Samantha highlights the value of networking and fostering connections that lead to unexpected business opportunities.
[19:57] - Nikki cherishes the close connections within the group, offering Samantha, Melissa, and Patricia as an example.
[22:10] - What are the best ways to get in touch with Samantha?
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Samantha:
Kaizen Zone
Creating A Culture Deck
Power of People Academy
LinkedIn
Facebook
Instagram
YouTube
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Nikki welcomes Danielle LaFleur to the podcast this week. Danielle is a transformative keynote speaker with 30 years of experience in Marketing, IT, Network Design, and Leadership Training. As the founder of Easy As Pie Design, she excels in strategic planning and AI integration for digital marketing. Danielle holds degrees from the University of Washington and multiple certifications, including Six Sigma and MCSE, and she is also an advocate for continuous improvement and technological innovation. Her talks provide insights and strategies for thriving in the digital and AI-driven business landscape.
Nikki and Danielle discuss the delicate balance between cutting-edge AI tools, the human touch in business, and AI's impact on customer experiences and productivity. They talk about the nuances of AI evolution, from its current capabilities to the aspirations of Artificial General Intelligence (AGI).
Tune in to learn how businesses can leverage AI to streamline processes, enhance customer interactions, and drive innovation, all while preserving authenticity and connection. Nikki and Danielle explore the concept of "prompt engineering," where precision in input parameters unlocks AI's full potential, and they also talk about the real-world examples of how AI optimizes tasks, from crafting landing pages to managing client interactions!
With the transformative power of AI, listen in to this episode to discover the importance of ensuring personalized connections even with technological advancements. Gain insights into the evolving nature of work in this era of AI, where creativity, collaboration, and adaptability remain what's most important!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:37] - Nikki is interviewing Danielle LaFleur of Easy As Pie Design.
[03:40] - Danielle argues that customer service relies on leveraging tools to prioritize personalized attention, with AI oversight ultimately being essential.[05:43] - AI evolves from matching human capabilities to surpassing them, ultimately aiming for autonomy.
[07:38] - Nikki reveals that she uses AI in her business to expedite problem-solving and brainstorming during coaching sessions.
[09:12] - Danielle uses AI to enhance client interactions, leveraging insights for tasks such as webpage design.
[12:52] - Danielle argues that prompt engineering in using AI helps ensure quality results.
[14:24] - Danielle adds that prompt engineering is important when it comes to directing AI, similar to onboarding an intern.
[17:00] - Specify ChatGPT's role, client, desired outcomes, context, and criteria, and then prompt for relevant information.
[18:05] - For effective AI guidance, Danielle advocates for defining roles, offering context, setting criteria, giving clear instructions, and including examples.
[21:44] - Integrating AI into high-touch interactions depends on business model and personal capacity.
[24:13] - Danielle touches upon how businesses adopt AI-driven customer service for empathetic, efficient assistance.
[27:05] - Nikki argues that, for solopreneurs or small teams, leveraging AI like ChatGPT requires tailored strategies.
[28:09] - Hume, which is powered by AI emotional recognition, transforms customer interactions by offering personalized assistance without direct involvement.
[31:11] - Danielle explains how automatically organizing calls, noting actions, and facilitating quick information retrieval assists with managing projects.
[34:45] - Embracing creativity as your greatest asset empowers innovation and challenges traditional norms.
[37:17] - Danielle encourages listeners to recognize your uniqueness and creativity which will foster self-esteem and shape AI to amplify your skills.
[40:50] - Discovering joy in various aspects of life, from sleeping to witnessing growth in collaborative environments, brings Danielle genuine joy.
[42:20] - Danielle reveals that she loves to travel, which often surprises others with spontaneous day trips across continents.
[43:43] - In executive consulting, Danielle analyzes companies, tailors AI solutions, and empowers businesses of all sizes.
[45:16] - What's the best way to connect with Danielle?
[46:25] - Danielle feels that Nikki's presence in her life is a blessing, transforming her sales process drastically for the better!
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Danielle:
Easy As Pie Design
LinkedIn
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Nikki’s guest today is returning guest Jill Shroyer, the CEO and Lead HR Consultant at Expedition HR. An expert on how to conduct tough conversations. Jill teaches businesses how to have tough conversations without feeling like a jerk! Businesses hire Expedition HR to provide on-demand, on-call expert HR and tough conversation support and guidance through the HR Subscription. It’s like having an HR Director on-call! Most clients find Expedition HR because they need help letting an employee go or because they need to solve an ongoing work performance problem.
Jill has over two decades of HR experience across five industries and is a published author of the book, Conquer Sticky Situations. She lives in Park City, Utah with her husband, two kids, and rescue pets, and she has many passions outside of work including mountain biking, skiing deep powder, and traveling abroad with her family!
Join Nikki as she and Jill discuss Jill’s innovative approach to HR consulting. Jill shares her journey of developing the Expedition HR subscription, a unique service tailored for businesses with 15-50 employees. Learn how Jill's model, which includes one-on-one support, unlimited Voxer access, and a comprehensive resource bank, provides companies with essential HR tools and guidance.
Jill also reveals how she leverages Nikki's sales techniques like using softening phrases and refining consult questions in order to achieve growth and client satisfaction. She highlights the transformative power of asking the right questions, offering immediate purchase links, and the importance of follow-up meetings to close sales effectively. Nikki and Jill also discuss the importance of adjusting communication styles, like modulating one's tone, to enhance clarity during conversations, especially tough ones.
Listen in to hear Jill's insights on navigating tough workplace discussions, her successful sales strategies, and the supportive culture of the Sales Maven Society. This episode is packed with valuable takeaways for anyone looking to improve their sales approach and handle challenging HR scenarios with confidence!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:30] - Today’s guest is Jill Shroyer of Expedition HR.
[01:04] - Jill explains how she specializes in tough workplace conversations through a flexible HR subscription.
[03:11] - Jill points out how very few clients make full use of the unlimited Voxer benefit, but she provides extensive support through it.
[04:53] - Nikki's phrase “Would it be okay to ask?" significantly contributed to Jill's exponential growth last year.
[06:49] - Jill touches upon how listening to Nikki's module on curling her voice down drastically improved her conversational tone.
[08:49] - Jill explains how she has refined her consult questions, looking to shorten calls to 30 minutes while gathering essential information.
[10:59] - Jill reveals how asking questions related to budget and offering immediate purchase options during consults improved her client engagement.
[14:08] - Nikki argues that asking questions, even uncomfortable ones, shows respect, earns business, and elevates you as the expert.
[16:56] - Hear how asking permission to share recommendations and requesting follow-up has positively transformed client interactions for Jill.
[20:16] - Jill feels that the Sales Maven Society fosters genuine connections and attracts sincere individuals for meaningful interactions.
[23:00] - Jill adds that the Sales Maven Society serves as a very important safety net and offers personalized coaching and support.
[23:57] - Where can Jill be reached online?
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Jill:
Expedition HR
Expedition HR FREEBIE: 10 Ways to Prevent Sticky HR Situations
LinkedIn
Jill’s Book
Sales Maven Podcast - “One Way to Significantly Increase Your Success Rate”
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Today’s guest is Melissa Rose. Melissa started her business The Dancing House in the basement of her home where she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community, along with running a successful brick and mortar business and an online dance membership.
Melissa is also a visibility coach and consultant to other local brick + mortar businesses, providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.Join Nikki and Melissa as they explore the importance of maximizing Google business profiles, emphasizing consistency, clarity, and control in SEO strategies. Melissa reveals her system for consistently collecting Google reviews, highlighting their impact on online visibility and consumer trust. As they discuss the power of reviews in influencing purchasing decisions, they uncover actionable insights for brick-and-mortar and online businesses.
Melissa's expertise shines as she demystifies SEO, offering practical tips for optimizing Google profiles and maintaining online visibility. From geotagging photos to updating business information, she provides a comprehensive approach to SEO that ensures lasting results.
With engaging anecdotes and actionable advice, this episode is a must-listen for anyone looking to elevate their online presence and attract more customers. Tune in to discover how mastering SEO can transform your business's visibility and success!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:31] - Today’s guest is Melissa Rose of The Dancing House.
[03:04] - Melissa reflects on how growing up on a dairy farm in Wisconsin shaped her resilient approach to life.
[04:48] - Melissa argues that consistency and clarity are key to mastering SEO and attracting the right clients.
[07:01] - It’s important to regularly update your Google business profile with engaging content.
[10:54] - Using Google reviews extensively boosts credibility and attracts both customers and potential employees effectively.[14:37] - Embracing SEO's consistency aligns with Melissa's preference for routine, enhancing her business strategies.
[16:49] - Melissa is a self-proclaimed introvert and facilitates reviews via messages, making it effortless and boosting online visibility.
[18:53] - Melissa and her team use a multi-channel approach - email, phone calls, and encouragement cards - to request Google reviews.
[20:10] - Melissa suggests quarterly reviews, excluding summer and December, to track referrals and encourage repeat success.[23:17] - Melissa emphasizes optimizing your Google business profile with detailed service information and proper category selection.
[26:21] - Melissa suggests initially investing 90 minutes to optimize your Google business profile.
[29:15] - To attract genuine clients, Melissa emphasizes the importance of SEO over social media engagement.
[32:57] - Melissa highlights the critical role of reviews and photos on Google business profiles for attracting customers.
[35:39] - It’s important to optimize all aspects of one’s Google Business profile beyond mere reviews.
[37:46] - Daily morning walks currently bring Melissa pleasure and joy.
[38:59] - People often mistakenly believe that Melissa is extroverted.[39:48] - What is something exciting currently happening in Melissa's business?
[41:16] - Hear a success story showing that, with focused effort, Google ranking improvements are achievable in a short time.
For more actionable sales tips, download the FREE Closing The Sale Ebook.Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Melissa:
Ms Melissa Rose
Google Workshop
The Dancing House
Brick & Mortar Visibility Podcast
Healthy in the Valley
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Nikki is honored to have today’s guest, Marcie Towle, on Sales Maven. Marcie is the owner of Dragon Fire Coaching, where she helps clients ignite greatness in their lives by teaching them how to build Inner Wealth™ using Nurtured Heart Approach®. Marcie has spent her entire career helping others lead their best lives. She is a certified Advanced Trainer of Nurtured Heart Approach, certified Health Coach, taught both group and 1:1 fitness for over 25 years, and has been a business owner since 1993.
Most people find their way to Marcie and Nurtured Heart through a challenging child in their lives. She especially enjoys working with parents of teens and adults who want to have better relationships with their kids. Once clients learn the tools Marcie teaches, they find that these very same tools help them navigate any challenge with confidence.
Listen as Marcie shares insights into maintaining strong parent-child connections during pivotal developmental stages, and learn how she’s used Nikki’s expertise in her consultation process to revolutionize her approach, empowering her to lead meetings confidently. She also discusses her journey within the Sales Maven Society, where she discovered unexpected community support and invaluable insights.
Whether you're seeking to enhance parent-child relationships or refine your consultation skills, this episode offers practical wisdom and heartfelt anecdotes. Tune in to explore Marcie's transformation and glean actionable strategies for business success and personal growth.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
In This Episode:
[00:27] - Nikki introduces today’s guest - Marcie Towle of Dragon Fire Coaching.
[00:50] - Marcie provides some information about herself and her business.
[01:24] - Marcie points out how parents may grow apart from their children, but guidance fosters connection and support.
[02:59] - Learn a little bit about Marcie’s other business, R+E Cycles.
[04:06] - Marcie has learned that using your pre-framing structure establishes authority, puts prospects at ease, and avoids over-coaching.
[06:57] - Working with Nikki has helped Marcie stand confidently in her expertise.
[08:12] - Nikki argues that as confidence grows, boundaries become clearer, fueling even more confidence in business endeavors.
[09:18] - Understanding boundaries is central to Marcie’s teachings, yet applying them varies between coaching and parenting.
[09:52] - We often struggle with applying our own advice, a universal challenge in professional and personal realms.
[11:54] - What is the best way to get in touch with Marcie?For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:
Nikki Rausch
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Marcie:
Dragon Fire Coaching
R+E Cycles
Email: [email protected]
LinkedIn
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