Episodi

  • Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?

    In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!

    Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!

    DISCOVER:

    What Essential Marketing Tools Every Artist Should Have

    Why Broad Digital Marketing Solutions Outperform "Music" Specific Tools

    How Email Marketing and SMS Marketing Should Differ in Your Strategy

    What Real Value Automation Brings Artists and Common Misunderstandings

    Examples of Simple and Complex Automation

    PLUS: An Inside Look at the IndieCRM!

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!

    In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!

    Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!

    DISCOVER:

    The "Do Not Pass Go" Moment in Music Marketing

    Why Content Fails and How to Diagnose It

    What Steps to Take if Your Music Needs Work

    How To Gather and Analyze Feedback For Your Music

    When To Look Critically At Your Music

    How To Refine Your Songwriting, Production, and Mixing Processes

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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  • What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...

    In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!

    If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!

    DISCOVER:

    How Seamus Built Down Right Merch After Time On The Road

    What Artists Miss About Merch and Fulfillment

    How To Create Amazing Customer Experiences

    What Pros and Cons Exist For Print On Demand Merch

    How To Understand Different Types of Merch Deals

    What You Can Learn Merch Operations of Artists Like ICP, Taylor Swift, KISS, Misfits, and More

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Learn More About Down Right Merch

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...

    In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!

    If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!

    DISCOVER:

    What Is Web3 and How Does Blockchain Technology Play A Role In The Internet

    Why Blockchain Became Attractive to the Music Industry

    The REAL Reason Web3 is a Hot Topic in Music

    How Web3 Has Changed Over Market Cycles

    What The Future of Music NFTs Looks Like

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    A Crash Course in Web3 and Music

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...

    In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!

    If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!

    DISCOVER:

    How Paid Advertising Does NOT Kill Organic Traction

    Building Fan Engagement Systems to Avoid Self-Sabotage

    How To Gain Attention Without Labeling Yourself or Your Genre

    What You Can Learn from Influencers Like Grant Cardone and Other Industries

    How To Write Better Hooks

    How to Smash Online Trolls Romantically

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...

    So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!

    Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!

    DISCOVER:

    The Current State of Music Distribution in 2024

    How Distribution Became a Commoditized Service

    How Too Lost Stands Out In The Industry (and How To Get Involved)

    What Opportunities Artists Miss When Working With Distributors

    How Artists Can Adapt Their Mindset To Succeed

    What Advice Dame Passes On To Artist Managers Today

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Too Lost

    Keep Up With Dame on Instagram

    Launching a Digital Event and Offer with Dame Ritter

    EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...

    In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!

    If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!

    DISCOVER:

    How LaRussell Created His Own Market Through Unique Offers

    What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts

    How Greywind Mastered Their Marketing Hooks for Content

    Why Artists Need To Release Music Early and Often

    How Dropping The Barometer for Production Sets Up Audience Growth

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...

    So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!

    If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!

    DISCOVER:

    How a Free+S&H Funnel Works for Artists

    Why Giving Value Will Help You Succeed as an Artist

    The Math and Metrics Behind the Funnel

    How To Turn Warm Fans into Customers for the First Time

    What Traffic Sources To Use for Your Funnel

    How to Price Your Products and Create Upsells

    RESOURCES:

    Learn To Build A Free+S&H Funnel Inside IndiePRO

    How Indie Artists Are Getting PAID to Grow a Fan Base

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...

    In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!

    If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!

    DISCOVER:

    Why Funnels are More Than Just Software or Tactics

    The 3 Fundamental Steps of Any Marketing Funnel

    What Campaigns and Processes Fit in a Music Marketing Funnel

    How To Define Goals for Each Stage of Your Funnel

    Why It's Critical To Get Your Hooks Right First

    How NOT to Retain Your Fans

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Getting Everything You Can Out Of All You Got by Jay Abraham

    Andrew Schulz

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?

    In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.

    Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!

    DISCOVER:

    What a Brand Is and What It's Not

    Misconceptions About Branding in the Music Industry

    What Elements Make Up An Artist Brand

    How To Build A Mission and Vision Statement for Your Music Business

    When to Focus on Branding Activities

    PLUS: Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!

    RESOURCES:

    Learn Artist Branding and Music Marketing Strategies Inside IndiePRO

    Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?

    In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!

    Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!

    DISCOVER:

    How To Think About Social Media Like A Live Performance

    Why Social Media Feels Like A Hassle As You Age

    Why Brute Force Hustle Doesn't Work For Most Artists

    How To Find Your Incentive For Your Artist Online Presence

    What To Say And Do To Hook Your Fans With Your Social Posts

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    EP300: Lessons Learned From Over 7 Years of Music Marketing

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?

    In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!

    Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.

    DISCOVER:

    Why Artists Get Stuck in the Fan Growth Phase

    The Pitfalls of Overemphasis on Fan Acquisition

    Why Social Media Algorithm Hacks Don't Work

    When to Focus Less on Fan Growth and More on Fan Retention and Value

    How and When to Make an Offer - And When NOT To

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!

    In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.

    If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    EP214: A Crash Course in Web3 and Music

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?

    In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!

    If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!

    DISCOVER:

    How the Music Industry Orchestrates Demand

    A Crash Course In The Economics of the Music Industry

    What Artists Don't Understand About Markets and Sales

    What Similarities Exist Between Big Artists and Drug Dealers

    Why Artists Got Screwed in the Wild West of the Record Industry

    How To Understand Supply and Demand of Music vs Drugs

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!

    In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!

    Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!

    DISCOVER:

    What Led Us To High Ticket Offers For Artists

    When Our Beliefs About Cold Traffic Music Sales Were Broken

    Why Email Marketing Continues To Be A High ROI Channel

    How To Craft Copy That Gets Fans' Attention

    What Has Changed About Organic Social Media Since We Started The Podcast

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO!

    Is Making A Music Video Actually Worth It?

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...

    In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!

    Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!

    DISCOVER:

    Why the Music Industry Slows Down During the Holidays

    How B2C and B2B Business Operates in the Music Industry

    The Advantages and Drawbacks of Releasing Music During the Holidays

    What Sales Offers to Run in December for Maximum Impact

    How To Prep To Make 2024 Your Best Music Career Year Yet

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Dan Martell

    EP297: How To Kick Start A Fan Base with Content

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...

    In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.

    Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!

    DISCOVER:

    How to Audit Your Ecosystem and Marketing for Growth Opportunities

    Why Artists Focus on the WRONG Things In Their Businesses

    What Types of Free and Paid Offers to Consider For Your Fans

    How To Create and Ascend Customers Through E-commerce

    What Steps To Take To Build A Repeatable Process for Year-Round Growth

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    How To Build Irresistible Offers For Your Fans

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...

    In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!

    If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!

    DISCOVER:

    How to Research and Model Content on TikTok and Instagram Reels

    How to Produce and Edit Video for Maximum Engagement

    Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results

    How To Pair Your Music Releases with Content

    When and How to Widen Your Reach with Paid Ads

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Listen To IndieAward Winner, Katie Dwyer!

    The Complete Guide To Music Marketing in 2023

    Dominating Your First Year As An Artist w/ SOMEKIDPUNK

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...

    So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.

    If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!

    DISCOVER:

    Why Understanding Metrics and Getting Results Can Be Challenging for Artists

    When To Monitor, Optimize, and Kill Your Ads for Best Results

    How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today

    The Difference Between Testing and Stability Campaigns in Advertising

    What Meta's Learning Phase Means for Your Music Ads

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Listen To IndieAward Winner, Circuline!

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

  • The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...

    In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!

    If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!

    DISCOVER:

    How AI Is Set To Disrupt The Music Industry In The Next 10 Years

    What The Future Holds For Music And Intellectual Property Rights

    Where The Metaverse Fits Into The Future Of The Music Industry

    How Sync Licensing Is Set To Evolve Over The Next Decade

    Why Spotify And Similar Platforms Might Be On The Brink Of Collapse

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Listen To IndieAward Winner, Alice Di Micele!

    Descript

    EP181: The Shifting Role of Artists in Society and Culture

    EP214: A Crash Course in Web3 and Music

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!