Episodi
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Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework.
In today's conversation with Erik, Dan shares insights on shaping a rough concept into a successful brand and the importance of brand and concept in franchising. He discusses the transformation of a brand's look and feel and the franchising business system.
Dan emphasizes the magic of a successful brand and the power of membership pre-sales. He also highlights the value of learning from successful people and the pitfalls of ego and poor fundamentals. Overall, Dan provides valuable insights for anyone interested in franchising, whether as a franchisee or a franchisor.
Tune in to gain indispensable insights for navigating the franchising world, especially as you grow and scale your business and become a multi-unit franchisee.
βThere's no money in single-unit franchises. All the money is in franchises with five or ten or more units.β - Dan Rowe
In This Episode:
- A Brief Background About Dan Rowe and Fransmart
- Similarities in Growth Strategies for Emerging Brands
- Balancing Visionary and Operational Roles
- Founder's Leadership Lid
- Shaping a Rough Concept into a Successful Brand
- Hiring the Right People for Marketing and Sales
- Single-Unit Franchising vs. Multi-Unit Franchising
- Building a Business for Saleability
- Working with Smart Advisors and Investment Bankers
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Dan Rowe:
πΌ LinkedIn - https://www.linkedin.com/in/danrowe3/
π Website - https://fransmart.com/
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
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New beginnings are worth celebrating, so itβs not uncommon for new businesses or franchisees to hold a grand opening event. Whether itβs your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this conversation, Brooke Budke, a fractional Chief Marketing Officer (CMO) and founder of Momentum Brands, discusses the importance of grand openings in franchise businesses. She emphasizes the need for a well-planned and executed grand opening strategy, including capturing leads and building a database of customers for long-term success.
Brooke also highlights the significance of grassroots marketing and community engagement in driving brand awareness and customer acquisition. She provides practical advice for franchisees in systems with limited marketing support and emphasizes the importance of effective communication between franchisors and franchisees.
Overall, Brooke emphasizes the value of progress and continuous improvement in business and personal life.
Join Erik and Brooke for an engaging conversation on the secrets to a successful launch!
βYou can write the best-laid plan, and then if you can't communicate it with your franchisees, it's just not gonna work... I think that's the beauty and the beast of franchising.β - Brooke Budke
In This Episode:
- Who is Brooke Budke?
- The importance of grand openings
- Distinguishing between soft openings and grand openings
- Capturing leads and building a database
- Grassroots marketing and community engagement
- Factors influencing grand opening success
- Effective communication between Franchisors and Franchisees
- Advice for Franchisees in systems with limited marketing support
- Building momentum and progress in business and life
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Brooke Budke:
πΌ LinkedIn - https://www.linkedin.com/in/brookebudke/
π· Instagram - https://www.instagram.com/brookebudke/
π Company Website - www.themomentumbrands.com
π Personal Website - www.brookebudke.com
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Episodi mancanti?
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If youβre contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you donβt need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful, especially if youβre investing in a complex business.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Now, if youβre wondering what it takes to be a top franchisee in a system that has complexities, Andy Myers is here to share his insights. He is the President of AMMA Development Group and a multi-unit franchise owner at Restore Hyper Wellness and goGLOW. Early in both brands, Andy and his team discovered that they like to be pioneers in developing systems and success alongside the franchisor.
Join Erik and Andy as they discuss how to be a successful franchisee, what to look for in brands and the founders, the importance of having trusted advisors, and the lessons learned from partnering with emerging brands. Andy also shares three valuable things every aspiring franchisee should know.
βPeople should love it when they're faced with something that they're not sure how to do. They should lean into that because that's one more step toward success.β - Andy Ayers
In This Episode:
- How Andy got into franchising
- How do you become a successful franchisee?
- How scary is it to leave the security of a regular paycheck?
- Andy's criteria for choosing the brands to invest in
- How does Front Street Equity Partners help franchisees succeed?
- Lessons learned from partnering with emerging brands
- How to find trusted advisors
- Do you have Rembrandts in the attic?
- The main roles you need in your organization and why
- What is it about the goGLOW founder that made Andy want to partner with her?
- Andy's top advice to everyone listening
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π Scaling Up by Verne Harnish - https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593
Connect with Andy Ayers:
πΌ LinkedIn - https://www.linkedin.com/in/ayersandrew/
Connect with Erik Van Horn:π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
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As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them.
Franchisees go through different stages in their relationship with a franchisor. Franchisors should understand and communicate with franchisees at each stage.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
On the other hand, franchisees may feel a sense of independence and desire for freedom, but it is important to recognize the value of the franchise system. The ultimate goal is to reach the 'We Stage,' where franchisees and franchisors work together for mutual success.
Some of you are doing it right, and some of you need to understand what happens in each stage so you can work toward getting to the next stage.
Today's conversation between Erik and Jeff explores the six stages of franchisee-franchisor relationships, from the initial excitement and optimism to the eventual realization of the importance of working together.
βAnything in this life is definitely more fun doing it with other people. That is literally a human connection. Yes, there's a sense of achievement when you do something on your own, by yourself, and nobody helps you. But it's never as rewarding as going through life with a partner, a friend, a business associate, or a franchisor and doing it together, where you can hug and high-five. That's what it's all about.β - Jeff Herr
In This Episode:
- What can you expect during the Glee Stage?
- What happens during the Fee Stage?
- How do franchisees feel during the Me Stage?
- Why is being stuck in the Free Stage not an excellent place to be?
- Why is it fun to be in the See Stage?
- What happens when you reach the We Stage?
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π The Franchise E-Factor by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/
Connect with Jeff Herr:
πWebsite - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Whether you're new to franchising or running a successful business, you may still need guidance on your next steps. Who do you ask for advice when you're in that situation?
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
For the last few episodes, Erik and his business partner, Jeff Herr from Front Street Equity Partners, have been offering valuable advice on how to succeed in franchising.
In this week's conversation, they discuss the challenges and strategies for franchisors and franchisees in opening and developing territories. They emphasize the importance of finding the right balance between growth and loss mitigation and the need for strategic planning and protecting the brand.
They also highlight the significance of territory size, market strength, and scale in achieving success. Additionally, they provide actionable advice, such as seeking free help and advice from experienced individuals in the industry and attending conferences to network and learn from others.
If you need a franchising blueprint or solid advice, today's episode is exactly what you need!
βIf you're in a franchise system, both the franchisor and the franchisee have to pay homage to the brand. The stronger the brand, the more valuable the brand is for both parties and collectively. It's incredibly important.β - Jeff Herr
In This Episode:
- How do franchisors get more franchisees open vs. franchisees sold or territories sold?
- The importance of territory size: Does a bigger territory equate to higher profitability?
- How does your funding plan look? Finding the right balance between growth and loss mitigation
- The impact of territory proximity on profitability: Strategic planning
- The challenges of exclusive territories
- Questions franchisees and franchisors must ask themselves to determine the right growth strategy
- How to get free help and advice for franchising success
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
Connect with Jeff Herr:
π Website - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
π₯ YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA
βοΈ Medium - https://medium.com/@erikvanhorn
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Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial.
Which franchise concept are you planning to pursue? How do you choose the right brand? What are the first steps to take?
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Today, Erik talks about some critical things every buyer must know. Joining him in the discussion is another one of his colleagues at Front Street Equity Partners, Bobby Brennan.
If you're considering buying a franchise, this episode is a good starting point in establishing what a franchise buyer should know and why. You will also understand what Front Street Equity Partners are looking for in brands they choose to partner with. Who knows? You could be the next brand.
βI will tell you, 99% of the time, in my experience, the difference between top performers and those in the middle and the bottomβit's never resources. Its resourcefulness. Are they being resourceful with the tools, and are they heavily executing the playbook at a high level?β - Bobby Brennan
In This Episode:
- Three things you must do before buying a franchise
- Is it good to be involved in brands that are growing too fast?
- The difference between top performers and mid and bottom performers
- What does your first year as a franchisee look like?
- What makes these three brands unique?
- Why should a buyer consider the brand's founder?
- Understanding the role of the integrator and the visionary
- Does the brand you're looking into have an exit plan?
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
π Rocket Fuel by Gino Wickman and Mark C. Winters - https://rocketfueluniversity.com/rocket-fuel-book/
Connect with Bobby Brennan:
π Website - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
π₯ YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA
βοΈ Medium - https://medium.com/@erikvanhorn
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Buying a franchise can be an excellent move for an aspiring entrepreneur who doesnβt want to build a new business from scratch. In a perfect world, franchisees acquire a model that works on every level. However, it is not entirely a walk in the park. There are still a bunch of challenges that may come your way.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Today, Erik and Jeff continue their conversation about the lessons they learned from their many years in the franchise industry and talking to hundreds of brands. In this episode, they discuss what they would do differently if they had to start over as a franchisee. Erik and Jeff reflect on what it was like buying a franchise the first time and the learning that came as they ventured into more brands.
If you want to get expert insights on franchising, Erik and Jeff have them ready for you.
βYou just do one thing and do it better than anyone else.β - Jeff Herr
In This Episode:
- Throwback to when Erik and Jeff bought their first franchise 20 years ago
- Why do you need an advisor?
- Key people to hire as you start growing your business
- What brand would Erik and Jeff have bought, built, and scaled as a franchisee?
- How do you find a brand that might be primed for private equity?
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
πWant to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
πWant to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
πFranchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
Connect with Jeff Herr:πWebsite - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a
Connect with Erik Van Horn:π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌLinkedIn - https://www.linkedin.com/in/evanhorn/
π₯YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA
βοΈMedium - https://medium.com/@erikvanhorn
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A lot of people agree that franchising is more effective than starting a business from scratch. However, it's not as simple as just buying a franchise and waiting for the money to come.
Before investing in a franchise, it is essential to have a thorough understanding of all the costs involved in buying and running it. You must know if the ROI would be worth it. Also, choosing the right franchise founder is a critical component before deciding which brand to invest in.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Today, Erik is joined once again by his Business Partner, Jeff Herr, from Front Street Equity Partners. Together, they share insights from their conversations with different brands on what they look for in franchise founders and why some brands are more expensive than others.
If you're thinking about buying a franchise, this conversation is something you'd want to listen to.
βIf you launch the right way, then that's typically how you're gonna perform.β - Jeff Herr
In This Episode:
- A super interesting conversation with a founder
- When talking to buyers, how open should franchisors be regarding things they know and don't know about the business?
- Where to see examples of a robust Item 19 and why it's important to look at FDDs
- What separates weaker brands from better brands?
- Two-fold purpose of technology in a business
Resources:
π Consult with Erik: https://form.jotform.com/222685728939070
πWant to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
πWant to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
πFranchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
Connect with Jeff Herr:
πWebsite - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
βοΈ Medium - https://medium.com/@erikvanhorn
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The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to diversify and invest in another businessβpickleball!
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik and James discuss the great things and the challenges of being a franchisee for a famous cookie brand and why he went on to invest in another franchise concept. He also shares the many lessons he gained from the experience.
If you are in search of some serious franchising opportunities, you'll find today's conversation quite interesting.
βOne thing I would say about competition is you can't be afraid of it. You can't let competition hinder you from making a big choice and putting yourself in the best location.β - James Maguire
In This Episode:
- How James got involved with Crumbl Cookies
- Understanding your responsibilities as a franchisee
- How to stand out from the competition
- The ups and downs of running a franchise
- Why James invested in a pickleball franchise
- How to choose the ideal location for a franchise
- Talent attraction for a pickleball franchise
- Financing a franchise
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
Connect with James Maguire:
π Website - https://crumblcookies.com/
πΌ LinkedIn - https://www.linkedin.com/in/james-maguire2213/
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
βοΈ Medium - https://medium.com/@erikvanhorn
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Opening a franchise is an opportunity to start and run your own business without building a brand from scratch. However, itβs essential to understand whatβs involved before taking advantage of this rewarding option for starting a business.
Franchising is a good way to find business success. But it is not a magic pill. You have to consider a lot of different factors before jumping into a franchise, like how to choose a brand, how to determine enterprise value, what questions you must ask from the founders, and so on.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik invites Joe Attia to engage in an argument about all things franchising. Joe, a Ph.D. in Economics, used to hate franchising and didn't want anything to do with it. Now, he is a multi-unit owner and has owned multiple brands. He is the KidStrong Area Developer in Boston, New Hampshire, Maine & Detroit area.
Joe is a strategic investor with over 30 years of extensive finance, strategy, operations, and investor experience in dynamic, fast-paced environments and global organizations.
If you need help in deciding whether or not to invest in a franchise, the insights in today's episode are priceless, and they will benefit both franchisees and franchisors.
βYou can be an investor in franchising, but you've got to have somebody that is there operating these things on the ground and learning the business.β - Joe Attia
In This Episode:
- What an anti-franchising guy thinks about franchising
- Joe unpacks the first rule of being a franchisee
- Should you choose the franchising route or not?
- Erik shares his playbook for choosing a brand
- Where do the franchisee and the franchisor align? Where are they not aligned?
- Validating the franchise profitability
- How to select the right franchise
- Determining the franchise value
- Joe's perspective on multi-unit development for a brand
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
Connect with Joe Attia:
π Website - https://www.kidstrong.com/
πΌ LinkedIn - https://www.linkedin.com/in/josephattia/
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
βοΈ Medium - https://medium.com/@erikvanhorn
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As you start looking at brands to invest in, there's one list that you should definitely check on. The Franchise 500 list is said to be a definitive guide for people who want to buy a franchise. And if youβre a franchisor, this is where your hard work is recognized.
But you might be skeptical about the integrity of the list. Some even say those who advertise the most get on top of the list. But what is the truth about the Franchise 500 list?
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik shines the spotlight on Tracy Stapp Herold. As Entrepreneurβs Special Projects Editor, Tracy has been analyzing and writing about the franchise industry for more than 20 years now. She heads up the companyβs annual Franchise 500 ranking, which evaluates and ranks the top 500 franchise brands out of more than 1,300 applicants every year, as well as other rankings, including Top New & Emerging Franchises, Fastest-Growing Franchises, Top Franchises for Veterans, Top Franchise Suppliers, and more.
Are you curious about how brands land on the Franchise 500 list and what categories to watch out for? Take this opportunity to hear it straight from the person who spearheads the evaluation and ranking of different brands.
βDon't discount a franchise just because it's not ranked in the Franchise 500. There are lots of great brands that do not make it into the Top 35β36% of the list, and that doesn't mean that they're not good brands.β - Tracy Stapp Herold
In This Episode:
- Why are some people skeptical about the Franchise 500 list?
- How does the Entrepreneur come up with their annual list?
- At what point can brands apply?
- What's the value of the Franchise 500 list for a potential franchise buyer?
- What information can't you see just by looking at the list?
- The most meaningful data that goes into the list
- Are there other magazines where franchisors pay to get on the list?
- Hot Categories in the Franchise 500 list
- The Franchise 500 Hall of Fame List
- What should people understand about the Franchise 500 list that they may not know?
- Upcoming franchise categories to watch out for
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
π Entrepreneurβs 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500
π Request Your Free Franchise Listing on Entrepreneur.com - https://www.entrepreneur.com/franchises/directory/listingsubmit
Connect with Tracy Stapp Herold:π Website - https://www.entrepreneur.com/
πΌ LinkedIn - https://www.linkedin.com/in/tracy-stapp-herold-5a183b38/
Connect with Erik Van Horn:π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
βοΈ Medium - https://medium.com/@erikvanhorn
-
As the new year starts, you get excited about new opportunities and a chance to build a better future. You may want to dive into entrepreneurship or invest in 2024, and perhaps you're wondering if that's a good idea.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
If you plan to venture into franchising, valuable insights await you in this episode. Today, Erik and his business partner, Jeff Herr, co-founder & Managing Director of Front Street Equity Partners, talk about their current deals and why they move forward with certain brands and not others.
They also discuss the trends they see, why some brands may be hesitant to grow too fast, industries that they like and are poised to have a good run over the next decade, and some other stuff that will be helpful to both franchisees and franchisors.
So, if you want to position your brand effectively for franchise development growth, take advantage of this opportunity to get insider tips from Erik and Jeff.
βAt the end of the day, founders have to do what's best for them, and they also have to do what's best for the brand at the same time.β - Jeff Herr
In This Episode:
- What type of relationship exists between a great franchisee and a franchisor wanting to grow the brand?
- Common challenges franchisors and franchisees face as they grow their business
- The reality about what makes a franchise business successful
- Three brands that are expanding their reach in different markets and what makes them unique
- Why would a brand prefer to grow slowly?
- How does Front Street Equity Partners help a founder who wants to grow βsmartβ?
- Industry trends to watch out for in 2024
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
π goGLOW - https://www.goglow.co/
π Magnolia Soap and Bath Co - https://www.magnoliasoapandbath.com/
π Hawaii Fluid Art - https://hawaiifluidart.com/
Connect with Jeff Herr:
π Website - https://www.frontstreetep.com/
πΌ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
Connect with Erik Van Horn:
π Website - https://franchisesecrets.com/
π· Instagram - https://www.instagram.com/erikvanhorn/
π Facebook - https://www.facebook.com/erik.v.horn/
π₯ Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
πΌ LinkedIn - https://www.linkedin.com/in/evanhorn/
βοΈ Medium - https://medium.com/@erikvanhorn
-
Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but itβs not for everyone.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
First, there are several hoops youβll need to jump through if you decide to invest in a brand. Plus, there's always the question of which brands to choose among the many brands out there. What if you make the wrong choice?
In this episode, Erik brings in Brian Beers for the second time. Brian is an entrepreneur, investor, and host of the Business with Beers podcast. He helped grow their franchise auto repair business into an enterprise with multiple locations, and he's now on a mission to help others build a fortune through franchising.
Join Erik and Brian to discover the mistakes and lessons learned in buying into the wrong brands. They also talk about a robust influencer marketing model and the support provided by this new brand that Brian has invested in.
If you want to grow your wealth through franchising and learn what to look for in a brand before you invest in it, today's episode will give you fresh insights from someone who knows what it takes to build a franchise empire.
βI think a franchisor should be bringing in tons and tons of thought leaders whether it's in person, or digital, or it's the founder doing it, but someone's got to help coach people.β - Brian Beers
In This Episode:
- What is Brian Beers known for?
- Is it easy to make money in the automotive industry?
- Why would someone with an existing brand choose a second one?
- How do you know what you are good at and not good at?
- What was different about Brian's process in buying his next brand?
- What qualities should you look for in a franchisor before investing in a brand?
- Should you be concerned if a brand wants to sell to private equity in 5 years? Would you want them to be honest about it?
- What are some of the things Brian likes in his new brand?
- What is the benefit of hiring thought leaders?
- What does Brian's new brand do to help their franchisees and investors be more semi-absentee?
- A brief background about That 1 Painter and why Brian chose to invest in this brand
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
π HOW THIS FRANCHISEE BOUGHT 15+ EXISTING LOCATIONS USING SELLER FINANCING - https://franchisesecrets.com/podcast/how-this-franchisee-bought-15-existing-locations-using-seller-financing/
Connect with Brian Beers:
π Website
πΌ LinkedIn
X - @brianbeers
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
Everyone talks about work-life balance, but is it possible to achieve that? Today, Erik lets us in on how he starts his day on his ranch, living with his family, ducks, chickens, and other farm animals, plus his adorable puppy named River (who was accused of being a chicken killer!).
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
Erik brings his daughter and their pup on the show to show us this side of his life. Let's join them as they investigate who killed the chicken and why a duck is missing! And then Erik answers franchise-related questions which franchisees and franchisors will benefit from.
If you're interested in getting a glimpse of ranch life and expert insights about franchising, tune in to today's episode of Franchise Secrets!
βWhen life happens, I just kinda go with the flow because there's always something happening here at the ranch.β - Erik Van Horn
In This Episode:
- Introducing today's exceptional guests
- Who killed the chicken?
- Are there any franchise groups out there that meet monthly?
- Where can you ask for some advice about master franchising?
- Does raising your initial fees from $24K to $ 39K matter to prospects?
- What numbers should you put in your FDD? How much does it cost to hire a consulting firm to get you to the next level?
- What are the possible blindspots at the early phase of franchising your business?
- A word of advice from Erik for those thinking about franchising
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Tribe of Investors - https://tribeofinvestors.com/
π Grab Your Copy of The Lifestyle Investor by Justin Donald - https://course.justindonald.com/Free-Plus-Shipping-Book-SP
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
To get into the world of cookies, Erik chats with the Founder and the Chief Executive Officer of Dirty Dough Cookies, the brand that believes that life is better with cookies. Join Erik, Bennett Maxwell, and Jill Summerhays as they discuss what makes cookies a good product, what makes Dirty Dough unique, what you should look for in a brand, and why the mobile business model brings in higher revenue than your regular brick-and-mortar business.
Bennett Maxwell is an experienced salesperson who has used this skill since selling candy bars in elementary school. Sharing his sales and business expertise, he is now a Forbes Business Council member and Apex Executives member.
Bennett is lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. From a business perspective, Bennett is one tough cookie.
Jill Summerhays is the Chief Executive Officer at Dirty Dough Cookies. She manages the day-to-day operations so Bennett can focus on his long-term vision for the business.
Ready to follow the scent and what your taste buds tell you? Tune in to today's episode of Franchise Secrets!
βWe're going to be different, and all our franchisees are always going to have a competitive advantage because corporate invested upfront into a system and a model to allow us to rapidly expand and benefit from economies of scale.β - Bennett Maxwell
βThe amount of revenue you can do in a mobile trailer at one good event is significantly more than what you will probably do in multiple days at a brick and mortar.β - Jill Summerhays
In This Episode:
- How Jill got involved in franchising
- Why Bennett decided to have Jill join the company
- The importance of recognizing what your superpowers are as a business owner
- What makes Dirty Dough suited for mobile operations?
- Bennett's perspective on the mobile operations model
- What are franchisees saying and loving about the mobile operations model?
- Jill and Bennett's advice to franchisors who want to build great relationships with their franchisees
- Are cookies just a fad, or are they here to stay?
- Who are the competitors of Dirty Dough Cookies?
- Things to look for before buying a franchise
And more!
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
Connect with Bennett Maxwell:
πWebsite
πΌ LinkedIn
π· Instagram
π Podcast
Connect with Jill Summerhays:
πΌ LinkedIn
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
Art can bring a new sense of joy into peopleβs lives. Having a creative outlet and being part of a community with shared interests can be fulfilling. If youβre an entrepreneur who wants to help people gain a unique and joyful experience through art, this episode will inspire you.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
Maya Ratcliff, founder of Hawaii Fluid Art, began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a unique pouring medium while working from her home and area resorts.
As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, HI, where her fluid art technique is now taught during multiple daily classes. She currently has over 200 locations sold across the US.
Join Erik and Maya as they discuss what is unique about Hawaii Fluid Art compared to other art concepts, how to start and grow your franchise with the help of franchise advisors like Front Street Equity Partners, how to do B2B marketing, and more. Plus, you get the hope that you don't need an artistic background to create beautiful art.
Ready to unleash the artist in you? Tune in and enjoy today's episode of Franchise Secrets!
βIf you think you know everything in franchising, you've already lost. You really have to count on others who know more than you to help you level up.β - Maya Ratcliff
In This Episode:
- A brief background about Maya
- The story behind Hawaii Fluid Art
- Maya's introduction to the world of franchising
- What's so different about Hawaii Fluid Art compared to other painting concepts?
- The birth and development of Hawaii Fluid Art
- How Maya proved that her idea and model would work
- Why put an Item 19 in your FDD?
- What is the ideal property size for a franchise location?
- What does B2B look like for a brand like Hawaii Fluid Art?
- Do you need an artistic talent or background to create beautiful artwork?
- What attracted Maya to Front Street Equity Partners advisory services?
- Why is Maya so franchisee-focused, and what could possibly change that?
- What does Maya's sales process look like?
- Why is it important for a founder to meet potential franchisees face-to-face?
- Corporate office setup for Maya's brand
- What does a franchise owner do in the business?
- Semi-absentee owner vs. Absentee owner
- How to get customers inside the door
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Maya Ratcliff:
π Website
πΌ LinkedIn
βοΈ Email - [email protected]
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options?
β οΈ For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Click Here to book now β οΈ
While everyone is focused on new startups, there is a significant opportunity to invest in underrated businesses. The reality is that these underrated or boring businesses, like your neighborhood laundry shops or car service companies, are making a lot of money. That's why investing in boring businesses is a brilliant idea.
These businesses can grow your wealth and have you living the lifestyle you want. To help you know more about the brilliance of boring businesses, Erik chats with The Lifestyle Investor Justin Donald.
Entrepreneur Magazine calls Justin the βWarren Buffett of Lifestyle Investing.β As the founder of The Lifestyle Investor and a master of low-risk cash flow investing, Justinβs ethos is to βcreate wealth without creating a job.β He excels at simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently yield profitable results.
Join Erik and Justin as they harass and make fun of each other while sharing valuable information about investing and some tools to optimize your health.
βPeople want to buy the brands that they believe are doing it the right way, that are not being manipulative.β - Justin Donald
In This Episode:
- Why Justin Donald is not YouTube-famous
- Who is Codie Sanchez, and how does Justin know her?
- How to subscribe to Justin's newsletter
- Why is everyone talking about boring businesses right now?
- What is a lifestyle business?
- Why is investing in the wellness industry a good idea?
- Is there anything to be wary about the current trends in the health space?
- How important is it to get a thorough bloodwork?
- The reason Justin does not own a cold plunge (even if he can afford one)
- Justin's recommended resources for asset allocation and investment criteria
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Supercharge Your Email Marketing With Daily.ai - https://daily.ai/
π Follow Codie Sanchez - https://www.youtube.com/@CodieSanchezCT
πJoin the Tribe of Investors Mastermind - https://tribeofinvestors.com/
Connect with Justin Donald:
π Website
πΌ LinkedIn
βοΈ Newsletter
π Book a Free Strategy Session
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
Many people dream of escaping the nine-to-five grind and establishing their business. But how many of them become successful? What does it take to become a thriving entrepreneur? Why venture into franchising? Those are the questions that Erik and his guest, Anne Marcovecchio, are answering today.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
Anne has an incredible passion for life, success, and people. This passion led her to an exciting sales career where she spent 23 years as a sales executive working at some of the worldβs largest software and technology companies.
She joined LinkedIn in May 2010 as employee #19 of the first Chicago-based Enterprise Sales team. During that time, Anne partnered with many enterprise organizations that were embracing LinkedIn solutions to source, hire, and retain the worldβs best talent.
That fantastic experience has prepared Anne for the next journey in her career: running a franchise business full-time.
She first ventured into EWC (European Wax Center) and MY SALON Suite and went on to add a third brand, goGLOW, which makes her a certified βsalontrepreneur.β
In this episode, Anne recounts her journey from being a corporate employee to becoming a business owner, how she chose her brands, why she diversified, why founders are crucial to an emerging brand and much more.
Tune in and be inspired as Anne shares her excitement and the hopes of bringing her success, unmatched experience, and positive spirit as she ventures into her new adventure outside of Corporate America.
βThere's competition in any business. It's all about how you position yourself.β - Anne Marcovecchio
In This Episode:
- Anne's background in Corporate America
- Getting involved in her first brand (EWC) and how she grew it
- How Anne found her second brand (MY SALON Suite)
- How to thrive and stand out from the competition
- The difference between being the first to market and second to market
- What makes goGLOW attractive to franchise buyers?
- Steps to diversification and franchise growth
- How important is getting to know the founder before investing in a brand?
- What makes someone a good franchisee?
- How to navigate conflicts and tough conversations
- What is it like to take a leap and venture into entrepreneurship?
- Is entering into partnerships a wise business decision?
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry - https://podcasts.apple.com/us/podcast/empowering-women-inside-and-out-how-melanie-richards/id1460276956?i=1000620741545
Connect with Anne Marcovecchio:
πΌ LinkedIn
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
In this episode, Erik and Jeff Herr engage in a fun conversation around franchise fees, why brands charge what they charge, the biggest rookie mistake Jeff has ever made, and industry insider conversations no one else is telling you.
Erik and Jeff used to compete against each other while working in the tax business. They became friends and business partners at Front Street Equity Partners, where Jeff currently functions as the Managing Director. Jeff has been a guest in Franchise Secrets a few times before, offering insights and advice to help you make better decisions.
βThere is a value to everything, right? It's what somebody is going to pay.β - Jeff Herr
In This Episode:
- Conversation with a nervous founder of a new brand
- What is the value of an emerging brand?
- Components of a good founder's story
- Why unit economics matter in business valuation
- Why some founders are not declaring Item 19
- How many new brands are coming to market in a year?
- The reason it's getting more challenging to franchise a business
- How to thrive in a competitive market
- Who are you taking advice from?
- What Jeff thinks about a brand that competes on lower franchise fees
- What is the franchise fee for?
- What franchisees are looking for in a brand
- Watch out for this next topic of conversation
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
π How I Built This Podcast - https://www.npr.org/series/490248027/how-i-built-this
Connect with Jeff Herr:
π Website
πΌ LinkedIn
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
-
For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business?
Many people in the franchising world are missing out on a critical aspect of storytelling. Todayβs consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to them.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE
If you want to know more about franchise development storytelling, the power of emotion in marketing videos, why those cheesy animated 2D videos and explainer videos do nothing, and why painting a picture of a better life is the key to getting franchise prospects to respond to you, you're in the right place.
So join Erik and his guest, Trevor Rappleye, the Founder, CEO, and Chief Storyteller of FranchiseFilming, as they discuss mastering brand storytelling and capturing βfranchise-focused videos with an innovative twist.β
Trevor fell in love with filming when he was 13 and has captured over 300 weddings. He took that emotional passion and put it into franchising in 2020.
FranchiseFilming is a franchise marketing company that helps franchisors win more franchisees by using a specialized process of validation videos, stories, and emotions to nurture potential franchisees to a winning opportunity!
Whether you're a franchisee or a franchisor, today's episode of Franchise Secrets will benefit you.
βNo matter how good you are at speaking, visitors get bored at people talking. So you want to visually show it.β - Trevor Rappleye
In This Episode:
- What Trevor envisions for the Franchise Masters
- How Trevor got into video storytelling
- Filming with your iPhone vs. higher quality filming
- What goes into making an excellent brand video?
- Why is a hook important in video storytelling?
- How to get people to watch your video
- Why emotional responses are critical to capture on videos
- What makes people invest in a brand?
- The impact of consumer testimonials
- How to work with Trevor and his team
- Should you hire an internal videographer?
- Video content that emerging brands must have
- Brands with unique video storytelling
Resources:
π Consult with Erik - https://form.jotform.com/222685728939070
π Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
π Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
π Front Street Equity Partners - https://www.frontstreetep.com/
Connect with Trevor Rappleye:
π Website
βοΈ Email
πΌ LinkedIn
βοΈ Newsletter
Connect with Erik Van Horn:
π Website
π· Instagram
π Facebook
π₯ Facebook Group
πΌ LinkedIn
π₯ YouTube
βοΈ Medium
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