Episodi
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In a first for the show, Portugal will be on the agenda for the latest episode of iGaming Daily, supported by Optimove. Some of the latest numbers from the country show record-breaking revenues, particularly in the online casino and sports betting segments.
James Ross, SBCâs Multimedia Editor, is joined by Greentubeâs Regional Manager for Western Europe, Lisa Sandner to delve deeper into Portugalâs booming online gambling market, specifically looking through the lens of suppliers.
Throughout the episode, the duo will be exploring how suppliers can maintain the growth and momentum, some of the biggest challenges they face in the region and how they can shape the future of Portaugalâs gaming market.
Host: James Ross
Guests: Lisa Sandner
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Todayâs episode of iGaming Daily, supported by Optimove, returns to our CRM-focused series as we dive into the world of gamification and more specifically, AI-orchestrated gamification.
Optimove has recently partnered with some of the best gamification platforms and the companyâs newly announced Senior Director of Partnerships, Adi Dagan, joins SBCâs Multimedia Editor, James Ross, to discuss how these exciting developments will bring AI-driven precision to player engagement and take gamification to the next level.
During the episode, the duo talk about why the time is right for AI-orchestrated gamification in igaming and sports betting, how it further empowers operators and the "Goldilocks Zone" in gamification.
Also on the agenda is Optimoveâs appearance at the upcoming SBC Summit Lisbon, where theyâll be showcasing their AI-gamification capabilities, along with hosting CRM Marketing Lightning Talks, two expert panels and even participating in the SBC Football Championships.
To read more about Optimove's involvement at SBC Summit Lisbon, click on the following link:
- SBC Summit 2024 - Agenda - SBC Events
- SBC Summit 2024 - Agenda - SBC EventsHost: James Ross
Guest: Adi Dagan
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Episodi mancanti?
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Earlier this month, X, formerly Twiter, was banned in Brazil after failing to meet a deadline set by a Supreme Court judge to name a new legal representative in the country. The row between Brazil and X initially began in April when the platform, and its founder Elon Musk, refused to follow a judgeâs ruling to suspend dozens of X accounts for allegedly spreading disinformation.
And this will be the topic for the latest episode of iGaming Daily, supported by Optimove. Host Joe Streeter, Editor of Casinobeats, is joined by Fernando Noodt and Isadora Marcante from the SBC Noticias team to delve deeper into the implications of Brazilâs X prohibition.
The trio discuss the significance of the ban, Xâs current role in gambling advertising and how this may change following the ban, as well as what this means for the future of social media marketing across other platforms.
Finally, they consider how the ban will impact the growth of the Brazilian gaming landscape given that we are now just months away from the opening of the regulated online gaming market in the country.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnews.co.uk/affiliatenews/2024/09/05/x-ex-channel-for-affiliates/
- https://casinobeats.com/2024/09/05/brazils-x-ban-branded-outrageous-as-warning-issued-to-gambling-sector/
- https://sbcnoticias.com/br/implicacoes-proibicao-do-twitter-marketing-esportivo-brasil/
Host: Joe Streeter
Guests: Isadora Marcante & Fernando Noodt
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Massachusetts regulators broke new ground this week when it hosted a range of speakers to discuss the issue of limiting bettors. They are the first regulator to look into the issue which, depending on who you ask, either affects a miniscule amount of people or is a widespread tactic to ensure any successful bettors canât wager.
On the latest episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by SBCâs Media Manager, Charlie Horner, to look back on some of the highlights of the discussion.
The duo also offer their thoughts on the proceedings, delve deeper into some of the numbers revealed during the discussion and ask whether in-game betting is at risk due to the court-siding.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcamericas.com/2024/09/11/ma-sportsbook-limiting-roundtable/
Host: Jessica Welman
Guest: Charlie Horner
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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The Betting and Gaming Council (BGC) begins a new leadership era by welcoming Grainne Hurst as the CEO of the trade and standards body of UK gambling. Announced in April, Hurst succeeds Michael Dugher as CEO, who, as part of a leadership restructure, chose to take on the role of Chairman.
On the latest episode of iGaming Daily, supported by Optimove, SBC Newsâ Senior Journalist, Viktor Kayed, is joined by Ted Menmuir, SBCâs Content Director, to delve deeper into Hurstâs appointment and discuss how she will represent and guide UK gambling through the concluding phase of the UK gambling review.
Hurst has maintained that the BGC will prioritise stability, growth and diversity to govern gambling and the duo consider how she will help reshape the trade bodyâs future vision and values beyond the gambling review, as well as guide the organisation through matters that require the BGCâs input, such as the RET Levy.
To read more about what was discussed in today's episode, click on the following links:
- BGC new CEO Grainne Hurst aims for stability, logic and diversity to govern UK gambling (sbcnews.co.uk)
Host: Viktor Kayed
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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On the latest episode of the Path to Lisbon limited series, we will be taking a deep dive into the world of payments by looking back at one of the most talked about panels from the SBC Summit North America.
Titled âPayment Leaders Panel: Predicting the tech revolutions of the next 5 yearsâ, industry heavyweights predicted the tech revolutions that would transform the payment landscape over the next five years. With the proliferation of digital payment options offering increased anonymity, convenience and choice, gaming and betting have thrived. But are we truly ready for the next wave of transformation? From decentralized currencies like Bitcoin to advanced AI and hyper-automation, the future holds limitless potential.
In New Jersey earlier this year, speakers from the likes of Caesars Digital, Nuvei and PXP Financial offered incredible insights on what to expect and as we prepare for SBC Summit Lisbon, many of these predictions remain more relevant than ever.
This year at SBC Summit Lisbon, the Payment Expert summit in conference room four will focus on the challenges of thriving in mature, regulated markets. Industry experts from leading companies like LeoVegas, Pinnacle, Trustly, and more will debate critical decisions from direct integration to strategic partnerships.
To find out more about SBC Summit Lisbon, check out the link below
-https://sbcevents.com/sbc-summit/agenda/?selectedSession=4fgj1fs1r8p224gpje5cm89653&selectedDay=1
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In today's episode of iGaming Daily, supported by Optimove, the team tackle two headline-grabbing stories.
Hosted by CasinoBeats' Editor, Joe Streeter, who was joined by Insider Sport Editor, Ted Orme-Claye, the duo delve into two major developments in the global casino industry. First, they explore Thailand's bold step towards legalising casino resorts, following Deputy Finance Minister Julapun Amornvivatâs announcement that the government will push forward with plans after receiving overwhelming public support. With 80% backing from a recent public hearing, Thailand is poised to introduce its first casino resorts, potentially transforming its tourism and gambling sectors.
Next, attention turns to Japan, where MGMâs recent decision to waive its right to withdraw from the Japanese casino sector paves the way for a formalised launch of the countryâs first casino by 2030. The debut project, valued at around $10bn, is set to open in Osaka and designed to boost the local tourism economy. Ted & Joe discuss how Japan's emerging market is positioning itself as a major player in the global gambling landscape, with MGMâs decision likely accelerating construction.
To wrap up, the two shift to the massive night in combat sports, where UFCâs event at the Sphere collides with Canelo Ălvarezâs fight on the same night. Both explore how this creates a huge opportunity for betting operators, with two blockbuster events drawing bettors in droves. The duo also discuss strategies operators can use to capitalise on this unique moment, including cross-promotions and dual-event parlays, and what it means for broadcasters as they navigate split viewership and advertising opportunities in this rare, high-stakes scenario.
To read more about what was discussed on today's episode, click on the following links:
- https://casinobeats.com/2024/09/10/thailand-pm-set-to-showcase-support-for-three-bangkok-casinos/
- https://casinobeats.com/2024/09/09/mgm-cements-plans-for-japanese-casino-market/Host: Joes Streeter
Guest: Ted Orme-Claye
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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For the latest episode of iGaming Daily, supported by Optimove, we will be looking back on the highlights of a panel from the recently held SBC Affiliate Marketing Digital Day, titled âInfluencers and the value of social media marketingâ.
Influencer marketing can be extremely impactful in reaching new audiences and promoting your business through mainstream social media, as influencers are experts in content production and grasping the attention of potential customers without deviating from the themes that have built their engagement.
During the discussion, executives from Clever Advertising, Afiliados, and Smart Social explored some of the factors behind a successful campaign with a promoter for affiliates, such as choosing the correct influencer, the content you want them to create and what your company can offer the customer.
To listen to the full episode, along with an additional five panel sessions, click on the following link to register: https://sbcnews.co.uk/sbc-digital-affiliate-marketing/
Host: Joe Streeter
Guests: Carlos Sanchez, Marina Lima, Alessandro Valente & Luiz Felippe Correia de Almeida
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Earlier this year, Flamengo revealed its plans to launch Flabet in partnership with Pixbet, a licensed operator. Instead of just being another sponsorship deal, Flamengo is now becoming an active player in the Brazilian sports betting market operating under a brand licensing model.
And today's episode of iGaming Daily, supported by Optimove, will be exploreing this partnership between one of Brazil's most iconic football clubs and its new sportsbook, as James Ross is joined by Isadora Marcante and Fernando Noodt, to look into the broader implications, legal and regulatory challenges and future prospects and expansion.
To find out more about the topic discussed in today's podcast, click on the following link:
- https://sbcnoticias.com/br/flamengo-flabet-nova-casa-de-apostas-pixbet/
Host: James Ross
Guests: Isadora Marcante & Fernando Noodt
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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As SBC Summit Lisbon draws even closer, attention now turns to the greatest show in gaming.
On the latest episode of the iGaming Dailyâs limited series Path to Lisbon, we will be looking back at a keynote speech from the former NFL quarterback Dan Marino at Juneâs SBC Summit North America in New Jersey.
During the session, the Miami Dolphins superstar talked with Dylan Slaney, the CEO of Light & Wonder about his charitable foundation, work with the NFL, and partnership with Pixiu Gaming.
Marino is just a taster for some of the exciting keynote speakers lined up for SBC Summit Lisbon.
Headlining the Super Stage on day one of the conference will be Sir Tim Berners Lee, the inventor of the World Wide Web. In the fireside discussion, Sir Tim will focus on how his vision of a globally connected network of computers has revolutionised the way we share information.
Also slated to speak is the skateboarding pioneer Tony Hawk who will be looking back on his career as well as providing insights into his approach to sustaining success and innovation over the years.
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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The recent Dutch Formula 1 Grand Prix has highlighted the regulatory sensitivities of gambling sponsorship displayed in sports.
In the week before the Grand Prix, the Netherlands gambling authority De Kansspelautoriteit (KSA) demanded that Stake.com be removed from the team it sponsors or risk participation.
On todayâs episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBCâs Content Director was joined by Ted Orme-Claye and Callum Williams from the Insider Sport team to take a look at the reasons behind this development.
The trio also consider what consequences this could have for gambling operators seeking multi-country sponsorship opportunities, what factors operators need to be aware of when crafting global marketing strategies and if this decision is indicative of the increasing pressure betting companies are facing when it comes to marketing and advertising.
To read more about the topic, click on the following links:
- Formula One ordered to remove any Stake branding of F1 Team (insidersport.com)
Host: Ted Menmuir
Guests: Ted Orme-Claye and Callum Williams
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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For today's episode of iGaming Daily, supported by Optimove, we will be looking back at a scaled-down version of a panel from this yearâs CasinoBeats Summit, titled âIs tech changing the way affiliates work?
Moderated by SBCâs Affiliate Relationship manager, Brandon Spiteri, executives from White Label, MediaTroopers and StatsDrone explored how innovations are satisfying the changing appetites of audiences and players alike, as well as how these changes in player behaviour and preferences are shaping the adoption of new technology in the casino affiliate industry.
This panel is just a taster of what SBC has to offer in the affiliate industry.
Tomorrow, September 4, SBC is hosting its Affiliate Marketing Digital Day. Speakers from across the industry will be offering their insights on topics such as influencer marketing, SEO, data, AI and much more.
If thatâs not enough, SBC Summit Lisbon is just weeks away and it will play host to a two-day Affiliate Leaders Summit on September 25 and 26.
To find out more about the Affiliate Marketing Digital Day and SBC Summit Lisbon, click on the links below:
- SBC Digital - Affiliate Marketing (sbcnews.co.uk)
- SBC Summit 2024 - Agenda - SBC EventsRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a ÂŁ500 net loss threshold and moving onto ÂŁ150 net loss by February 2025.
SBCâs Multimedia Editor, James Ross, was joined by SBCâs Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.
The duo also discuss the outcome of the NatCen report into the UKâs ban on credit card deposits, which found that the policy had no impact on high-risk gamblers.
To read more about the topic, click on the following links:
- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)
- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)Host: James Ross
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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The latest episode of our Path to Lisbon series takes us across the pond to our recent SBC Summit North America event held earlier this year, with a focus on the Player Protection Symposium.
This episode will see us revisit a scaled-down version of the panel session âDoes responsible gambling truly create both sustainability and long-term growth for operators?â Featuring voices from BetMGM, DraftKings, FanDuel and EPIC Global Solutions, the conversation focused on the expanding North American market and deliberated on the method and reasons behind actively involving key commercial stakeholders in promoting a successful responsible gambling strategy.
Player Protection will also be a key focal point at this yearâs SBC Summit Lisbon as there will be a Player Protection Symposium track across the whole three days of the conference, focusing on key topics such as identification technology, real-life insights, the UK White Paper, social media and much more.
To find out more about SBC Summit Lisbon, click on the link below:
- SBC Summit 2024 - Agenda - SBC Events
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. -
SBCâs Multimedia Editor James Ross is flying solo for a special bonus episode of iGaming Daily, supported by Optimove.
On the agenda for James, a self-proclaimed man who likes to rant, is the rise of fan-led football channels.
Channels like Arsenal Fan TV and The United Stand rack up millions of views every month and inevitably this has caught the attention of sports betting operators, who now sponsor a number of the channels. The newest addition to the genre is the Adopted Geordies podcast which is sponsored by BetMGM.
James questions the impact of the channels on football fans given that the majority are run by people without journalism training and also the responsible gambling implications of channel sponsorship by sports betting operators.
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. -
Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.
James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.
Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.
Host: James Ross
Guests: Ted Menmuir & Martyn Elliott
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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The latest SBC digital day is fast approaching and this time it is all about digital affiliates. On September 4, experts from across the industry will be offering their insights on a range of key topics and the latest news in the SEO landscape.
And this will be the topic of todayâs episode of iGaming Daily, supported by Optimove. Host James Ross is joined by Martyn Elliott, SBCâs Media Project Director, and Jack Howe, SBCâs Digital Event Producer, to look ahead to the digital day.
The trio discuss whatâs on the agenda across the event, who will be speaking, the importance of affiliates in the sector and also what it takes behind the scenes to organise such an event.
To read more about the Affiliate Leaders Digital Day, click on the following link:
- https://sbcnews.co.uk/sbc-digital-affiliate-marketing/
Host: James Ross
Guests: Martyn Elliott and Jack Howe
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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As the curtain closes on a summer of sports, with the European Championships having taken place in Germany and Olympics in Paris, iGaming Daily will be looking at some of the trends weâve witnessed this past summer, in the latest episode of our CRM-focused series.
And joining the host James Ross, to discuss all this is Jonathan Collins, Strategic Services Team Leader at Optimove.
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In the latest episode of iGaming Dailyâs Path to Lisbon limited series, weâll be looking back at the Affiliate Leaders panel held earlier this year at SBC Summit Rio.
Moderator Gilda Caldas, Afiliapubâs Marketing Manager for Brazil, was joined by executives from Better Collective, Clever Advertising, GR8 Tech and Traffic Balance to discuss how affiliate marketers can find success in the Brazilian market.
Culturally in Brazil, customer acquisition is driven by influencers, streamers and alternative channels and the industry experts offer their insights into how affiliates can educate the local market and partner with operators, media and other stakeholders.
This session is just a taster of what is to come at SBC Summit Lisbon, which will be hosting a two-day Affiliate Leaders Summit. Canât wait until then? You can check out the new SBC Affiliate Leaders magazine which will be released on September 4th and sign up for the Affiliate Leaders newsletter.
But for now, sit back and enjoy this discussion on how to gain success in the Brazilian market.
To find out more about SBC Summit Lisbon, click on the link below:
- SBC Summit 2024 - Agenda - SBC Events
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. -
Todayâs episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.
Just months ago, Brazilâs government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country.
As a result, weâve seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.
SBCâs Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.
To read more about the topic, click on the following links:
- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/
Host: James Ross
Guests: Isadora Marcante
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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