Episodi

  • Afraid that AI will take away your job? Does that affect how you behave around your boss? What should you do?

    Welcome to the ScreamingBox Technology and Business Rundown podcast. In this podcast, Dave Erickson and his knowledgeable co-host Botond Seres, are going to divide and conquer which work AI should do and what should be left to the humans; with Christopher Lind, Founder of LearningSharks.com

    On LearningSharks, you will find all the latest videos and discussions in developing skills, technology, navigating careers, corporate culture, and finding harmony between a personal and professional life.

    In addition to Learning Sharks, Chris is currently VP, Chief Learning Officer at ChenMed where he is leading their healthcare enterprise learning strategy to improve the skills, performance, and wellbeing of their employees.

    Prior to that, he was Head of Global Digital Learning at GE Healthcare where he led the organization that was accountable for the digital transformation of learning and talent development for the global commercial and marketing functions.

    SUMMARY TIMELINE
    00:03 AI's impact on jobs, motivation, and emotional state.
    02:07 The adoption of AI in the workplace and its potential impact on jobs.
    07:08 AI in healthcare, marketing, and education.
    15:52 Work and productivity and the impact of AI.
    21:00 AI's limitations and the importance of human skills.
    26:32 The changing workflows of writing and editing due to AI.
    29:01 AI's limitations in writing and the need for human input.
    33:37 Job descriptions and workforce disruption in the HR industry.
    36:48 The impact of AI engineering jobs and decision-making.
    41:00 AI's impact on jobs and employee motivation.
    44:55 Hiring, AI and trust in the workplace.
    51:36 AI's impact on jobs and society.
    57:05 Future of education and AI
    59:08 Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Christopher Lind = https://www.linkedin.com/in/christopherlind/

    Website = https://LearningSharks.com

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

  • No customers?! No leads? Is it possible to start and grow a business without hiring an expensive sales team?

    In this podcast, Botond Seres and Dave Erickson, are going to examine the power of referrals with Brandon Barnum, CEO of HOA.COM.

    Brandon is a business visionary driving innovation and success across diverse industries. As CEO of a HOA.com, a web platform for Home Owner’s Associations; he has transformed the home services landscape by establishing a trusted network of certified professionals. This network has not only saved homeowners time and money; but has also fostered trust within communities.

    Prior to HOA.com, Brandon served as President of Refer.com, where he led a global referral marketing system; and Brandon's impact has resonated across the entrepreneurial landscape, reflecting his commitment to connecting communities and fostering excellence.

    Please like our podcast, and Subscribe to our channel to get notified when the next podcast is released!

    Summary Timetable:

    00:03 Referrals and relationships for business growth.
    01:59 Referrals in business, including their value and how to ask for them.
    07:51 Referral partnerships and networking.
    14:29 Referrals and perfect prospects in business.
    19:32 Using AI to optimize business operations and improve client relationships.
    25:07 Using personality insights for sales and referrals.
    30:29 Personality types and their traits.
    35:34 Understanding and catering to different personality types in sales.
    40:32 Referral strategies for businesses and consumers.
    46:17 Referral marketing strategies and book recommendations.
    51:17 Referrals and networking for business growth.
    53:35 Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Brandon Barnum = https://www.linkedin.com/in/brandonbarnum/

    Website = https://hoa.com/
    World’s Largest Alliance = https://www.worldslargestalliance.com/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

    NOTES: LONG BIO

    Brandon Barnum - CEO of HOA.com

    Brandon Barnum is a visionary entrepreneur and seasoned business leader based in Phoenix, Arizona, with a track record of driving innovation and success across various industries. Currently serving as the CEO of HOA.com since April 2019, Brandon has been instrumental in revolutionizing the home services landscape.

    Professional Journey at HOA.com:
    As the CEO of HOA.com, Brandon has spearheaded a mission to connect communities through a network of trusted home service professionals. Under his leadership, HOA.com has become a go-to platform for homeowners seeking reliable, vetted, and certified service providers. Brandon's commitment to quality and excellence has resulted in a handpicked network of professionals, each possessing a positive community reputation and a wealth of 5-star reviews. His strategic vision has not only saved homeowners time, energy, and money but has also fostered a sense of trust and reliability within communities.

    Chairman of The Champions Institute:
    In addition to his role at HOA.com, Brandon serves as the Chairman of The Champions Institute since November 2020. This institute focuses on optimizing businesses by enhancing their people, processes, and profits. Through personalized training and coaching programs, The Champions Institute empowers individuals to become champions both personally and professionally.

    CEO of CODEBREAKER TECHNOLOGIES, LLC:
    Brandon's leadership prowess extends to the technology sector, where he served as the CEO of CODEBREAKER TECHNOLOGIES, LLC from July 2019 to February 2020. Here, he introduced a groundbreaking system, Codebreaker.AI, designed to help sales professionals close deals faster by identifying prospects' buying behavior. This scientifically validated approach resulted in significant increases in sales conversions, offering a unique solution to common challenges in the sales process.

    President of Refer.com:
    Prior to his role at CODEBREAKER, Brandon served as the President of Global Referral Marketing System and Lead Generation at Refer.com from January 2014 to March 2019. Under his leadership, Refer.com became a dynamic referral marketing system with a global reach, helping professionals in over 130 countries build trusted referral networks and fill their sales pipelines with warm leads. The platform streamlined the process of engaging, teaming up, and promoting services for a wide range of business professionals.

    CEO of TrustedTeam.com:
    Brandon's journey in the referral marketing domain began as the CEO of TrustedTeam.com from September 2011 to December 2013. His efforts eventually led to the merger of TrustedTeam.com, paving the way for the creation of Refer.com.

    Brandon Barnum's multifaceted leadership experience, coupled with his commitment to community building and business optimization, makes him a dynamic force in the entrepreneurial landscape. His dedication to connecting communities and fostering excellence continues to leave a lasting impact on the industries he ventures into.

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  • Can you really grow a business with Digital Ads? How can you find success with any sized ad budget?
    Welcome to the ScreamingBox Technology and Business Rundown podcast.

    In this podcast, Botond Seres and Dave Erickson are going to pay to play with Brandon Leibowitz, CEO of SEO Optimizers.

    In 2008, Brandon started SEO Optimizers after working extensively at ad agencies helping their clients with search engine optimization and paid advertising. Since then, he focuses on helping small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media and paid ads.

    For this podcast we are looking for ROI in the learning about paid digital Ads tips, tricks and hacks. In addition, how can SEO lower ad costs and improve visitor retention and gain Higher Quality Scores.

    Summary Timetable:
    03:00 - Paid digital ads for small businesses.
    02:16 - Paid advertising platforms and their effectiveness.
    06:20 - Amazon ads and Google ads for product companies.
    10:26 - Digital marketing strategies and Google ads.
    15:10 - Ad testing and remarketing strategies.
    18:05 - Remarketing strategies for small businesses.
    23:28 - Remarketing, YouTube ads, and competitor targeting.
    26:56 - YouTube optimization and SEO strategies.
    32:36 - YouTube SEO and keyword research.
    35:20 - SEO strategies and ad budget allocation.
    40:13 - Ad spend optimization and profit margins.
    43:01 - Optimizing website user experience for conversions.
    48:06 - E-commerce website optimization and testing.
    50:28 - SEO challenges and user experience.
    56:34 - SEO and AI's impact on content creation.
    1:00:47 - What is the future of SEO and Paid Ads.
    1:02:49 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Brandon Leibowitz = https://www.linkedin.com/in/brandonleibowitz/

    SEO Optimizers = https://seooptimizers.com/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

  • Does your state of mind and emotional health directly affect your business? How can you improve your mental and emotional state to grow your business and help others as well?

    In this podcast, Dave Erickson and his esteemed co-host Botond Seres, are going to get mental with Kevin Palmieri, CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast.

    After hitting rock bottom in his 20’s, Kevin went on a holistic self-improvement journey to overcome his anxiety, depression and to finally live a happy life.

    As a result, he now has a successful podcast earning 6-figures, with a content base of 1000’s of episodes and additional training and speeches on NextLevelUniverse.com

    Many of Kevin's podcasts, speeches and training involve discussions about mental health, emotional stability and how to deal with life and business challenges that people and entrepreneurs face every day.

    Summary Timetable
    00:03 - Introduction - Mental health, emotional stability, and business growth.
    01:54 - Passion, purpose, and mental health in entrepreneurship.
    04:45 - Self-worth and beliefs in business success.
    09:18 - Tracking habits for personal growth and self-awareness.
    14:47 - Using commitment devices to improve habits and productivity.
    18:55 - The importance of consistency in habits and goal achievement.
    22:34 - Fitness, exercise, and mental health for entrepreneurs.
    27:25 - Vulnerability, self-improvement, and entrepreneurship.
    33:59 - The importance of a good partnership in business.
    35:45 - Leadership, morale, and personal growth.
    40:23 - Empathy, self-improvement, and leadership.
    46:09 - Creating value-driven content and building an online presence.
    51:11 - Building a podcast audience and community.
    56:27 - Podcasting, partnerships, and avoiding burnout.
    59:31 - Mental health, podcasting, and burnout.
    1:03:51 - What does the future of podcasting look like?
    1:04:43 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Kevin Palmieri = https://www.linkedin.com/in/kevin-palmieri-5b7736160/

    Next Level University = https://www.nextleveluniverse.com/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

    Additional Info on Kevin from his bio:

    I am the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,100 episodes and 675K+ listens in over 140 countries.

    Some people find rock bottom... I found out that rock bottom had a basement.

    In my mid 20's... I had it all.

    I had a beautiful girlfriend, high paying job, sports car, my dream body... but I still ended up sitting on the edge of a bed debating suicide.

    After my rock bottom moment, I went all in on holistic self-improvement.

    I was determined to overcome my anxiety, depression and to finally live the life I'd always dreamed of.

    Years later, I now host a podcast that impacts hundreds of thousands of people in countries all over the world.

    At this stage, I've helped grow the podcast into a multi six-figure business, and I've recorded well over 1,000 episodes.

    I've also given hundreds of speeches, trainings and coaching calls with people all over the world.

    The main thing that changed was ME.

    I focused on learning what I didn't know (unlearning a lot too), and my life started to shift.

    I love talking about Consistency, Commitment, Habits, Mindset, Confidence, Fear, Relationships, Limiting Beliefs and everything in between.

    I believe in a heart-driven but NO BS approach to holistic self improvement, and I look forward to teaching even more people about what it really takes to get to the next level!

  • Is AI really taking over the world!? What work will the Humans do?

    In this podcast, Dave Erickson, and his honorable co-host Botond Seres; are going to get programmed on AI with Jimar Garcia, Practice Director at Genus Technologies.

    Jimar has worked in the intelligent automation space for over 20 years, helping companies improve profitability while maintaining compliance.

    Genus Technologies is a highly collaborative systems integrator, solution provider and software reseller that maximizes IBM, Kofax, Nuxeo and proprietary software offerings for intelligent document automation, content services and process transformation.

    Timeline Summary:
    00:03 - Podcast Intro.
    01:43 - AI, machine learning, and its applications.
    03:56 - How much of AI is really Machine Learning?
    09:57 - AI, programming, and the future of work.
    12:51 - The impact of AI on software development.
    16:12 - Data organization and AI.
    20:41 - The importance of data sets.
    26:05 - Data privacy, and legal questions related to AI
    29:30 - On premise vs. cloud data storage/access
    34:22 - Work productivity, and the future of work with AI.
    39:12 - Balancing remote work and office time for productivity and human connection.
    42:42 - AI's impact on education and business.
    51:33 - The role of education in how we will choose our careers
    53:49 - What is the future of AI?
    55:03 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Jimar Garcia = https://www.linkedin.com/in/jimargarcia/

    Genus Technologies = https://www.genustechnologies.com/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

  • What is the key to building a $MILLION business? Building and maintaining larger personal networks, but how do you do that in today’s busy world?

    In this podcast, Dave Erickson and co-host Botond Seres are going to go on an adventure with Mike Brcic - CEO of Wayfinders.

    Mike founded and built Sacred Rides, the world’s #1 mountain bike adventure company, and in 2019 sold it. Since then, he started Wayfinders, and has spent most of his time developing incredible and impactful events, writing articles for his new blog series for entrepreneurs, and working on a new talk about the science of connection and belonging.

    Today we are going on an adventure with him to discover how to build and grow a personal business network that is beneficial to everyone. How to use technology to schedule and maintain connections and how connections with people really strengthen a business.

    Summary Timeline:
    00:03 - Building and maintaining valuable personal networks for business growth.
    02:02 - Starting a business based on a passion for mountain biking.
    05:06 - Entrepreneurship, connection, and personal growth.
    10:06 - Creating unique adventure retreats for entrepreneurs.
    15:33 - Prioritizing relationships for personal and professional growth.
    21:22 - Networking strategies for introverts and connecting with peers.
    25:42 - The benefits of giving and connecting with others.
    30:19 - The value of asking for help and receiving it as a gift.
    35:22 - Building relationships and maintaining connections.
    39:39 - Maintaining business connections using technology and personal touches.
    43:32 - Building and maintaining connections.
    50:03 - Networking strategies and the future of relationships.
    55:13 - What is the future of networking?
    58:20 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Mike Brcic = https://www.linkedin.com/in/mikebrcic/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

    ADDITIONAL GUEST INFO:

    Mike Brcic BIO:
    One of my main goals in life (besides striving to be the best husband and dad I can be) is to use business to make positive change in the world. I do this through my company Wayfinders and through my courses, workshops and consulting for impact-driven entrepreneurs.

    Since selling my previous company, Sacred Rides, in Feb. 2019, I have been spending most of my time developing incredible and impactful events with Wayfinders, writing articles for my new [ALIGNED] blog series for entrepreneurs, and working on a new talk about the science of connection and belonging.

    I'm blessed to have worked with hundreds of amazing entrepreneurs working on amazing businesses, and continue to learn about social enterprise every day.

    BRIEF CV
    Ran the world’s #1 mountain bike adventure company Sacred Rides for 22 years (sold in Feb. 2019)
    Board chair (and co-founder) of Bikes Without Borders
    Founder and Chief Explorer at Wayfinders (since May 2017)
    Former Dean of Social Enterprise at the Centre for Social Innovation
    Former Entrepreneur-in-Residence at the Toronto Public Library
    Speaker, Adventure Travel & Trade Association and AdventureEDU

    How to build and grow a personal business network that is beneficial to everyone? Use of technology to schedule and maintain connections? How can connections with people really strengthen a business?

  • Making the wrong decision can cost you $Thousands, but can A/B Testing make you $Millions?

    In this ScreamingBox podcast, hosts Botond Seres and Dave Erickson, are going to see if A is better than B by talking with Nils Koppelmann - founder of 3Tech

    A key to successful marketing and sales initiatives is to use an iterative approach and testing everything you do to find out what will get the best results. An A/B testing strategy is one of the best ways to find out what really works.

    Our guest Nils Koppelmann has a background in software engineering and design, and studied Computer Science in Berlin. He focuses on helping mission-driven companies grow online and enables them to make better decisions.

    In this Podcast, we are going to test the limits of A/B testing and find out if it can help your business grow!

    Summary Timeline:
    00:03 - A/B testing for business growth.
    06:30 - A/B testing and its importance in verifying assumptions.
    12:54 - Segmenting website traffic for A/B testing.
    17:32 - A/B testing and segmentation in web development.
    23:05 - A/B testing and user research for landing page optimization.
    27:59 - CRO strategies and redesigning websites.
    35:23 - A/B testing for business growth and customer needs.
    39:37 - A/B testing for websites and emails.
    46:10 - A/B testing and optimizing website performance.
    53:26 - A/B testing and conversion rate optimization.
    56:26 - The future of A/B testing.
    58:04 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Nils Koppelmann = https://www.linkedin.com/in/nils-koppelmann/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

    Short bio
    For the last 8+ years, Nils has been working with businesses of all sizes in helping them grow. In the beginnings, he focused primarily on web design and development and later transitioned into the data-driven growth approach that now builds the basis for his work with 3tech GmbH. While continuously working on personal and client projects, he also studied Computer Science in Berlin. He started his professional career as a freelancer before finishing high school and two years later, in 2017, founded 3tech. He focuses on helping mission-driven e-commerce companies grow and enables them to make better decisions. His work evolves around conversion optimization and experimentation.

  • Trying to get your business start-up funded? Is all you are hearing from investors is crickets? How can you get an Angel Investor to fund your start-up? What can you do to ensure that you can get the start-up capital you need to make your business come alive!

    In this podcast, Dave Erickson, co-host Botond Seres are going to find the money by talking with DC Palter - founder of PitchingAngels.com

    DC is an angel investor, startup mentor, and a published author and novelist. He has invested directly in about 37 companies over 10 years, and 100 other invested companies as part of two angel investor groups: Tech Coast Angels and Chemical Angel Network.

    He started his career as an energy engineer; and energy sustainability remains his passion, even though most of his working career and 2 successful businesses he built were actually in the computer networking industry.

    In this Podcast, we are going to discuss Angel Funding and how you can make a fundable business model and a winning funding presentation.

    We will also discuss what are the different types of funding options, what investors are looking for when investing in a company, and what are the best investment terms for various investment deals.

    Summary Timeline:

    00:04 - Angel funding and creating a fundable business model.

    02:07 - Entrepreneurship, funding, and career path.

    05:17 - Government grants for sustainable energy startups.

    10:30 - Startup pitches and business models.

    14:13 - Startup funding and investment strategies.

    19:22 - Venture capital, business growth, and investment strategies.

    24:50 - Angel investors and industry insiders in startup funding.

    27:79 - Investing in startups and evaluating business pitches.

    33:00 - Building and protecting businesses with intellectual property.

    36:15 - Patents, IP, and funding pitches.

    42:58 - Investing in startups with a focus on chemistry and materials.

    48:15 - Startup investment terms and valuation.

    51:39 - Startup funding and investing in Silicon Valley.

    54:02 - The future of funding.

    59:37 - Authorship and New Book

    1:00:41 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: DC Palter = https://www.linkedin.com/in/dc-palter/

    More Guest Info = https://pitchingangels.com/

    Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

  • Is Artificial Intelligence (or AI) going to take over the World! Are Humans becoming redundant? What will AI do to financial marketplaces? How will you be able to use AI to dominate global markets?

    For this podcast, Dave Erickson and Botond Seres are going to try to peer into the looking glass to our future with AI, by talking with Noah Healy - CEO of Coordisk.

    Early in Noah’s career, he used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance.

    Most recently he founded Coordisc and developed Coordinated Discovery Markets (also known as CDM), a technology product that has the potential to completely reorder the global financial system.

    CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination of hedging needs.

    Today, we are going to delve into AI and the future of marketplaces, and try to figure out if AI can help us make a better world
 that will hopefully still include Humans in it.

    Chapter Index:
    00:03 - AI's impact on global marketplaces with industry expert Noah Healy.
    02:54 - What are Coordinated Discovery Markets (CDM)?
    06:44 - A new market mechanism to pre-negotiate prices.
    09:03 - What will it take to implement CDM's?
    10:12 - Difference between futures market and CDM?
    15:05 - Using AI to predict market prices.
    20:29 - Market manipulation and price discovery in a decentralized marketplace.
    24:30 - How will markets self-correct?
    27:08 - AI's potential dangers and benefits.
    30:20 - AI's impact on communication and financial markets.
    40:09 - AI, signal, noise, and their impact on society.
    47:21 - AI decision-making and strategic situations.
    51:08 - The prisoner's dilemma and CDM AI
    54:52 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Noah Healy = https://www.linkedin.com/in/noah-healy/

    Noah has launched a podcast with Marty Weiner, former Reddit CTO and founding engineer at Pintrest. It is called "The 4th Age - The AI Revolution" on Spotify = https://open.spotify.com/show/6vrhhaa8vkb7Ddaw7ZsrNu

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    Additional Info - From Noah’s Bio:

    When I look at the common thread that runs through all of my professional experiences, it is clear that I love to combine mathematics with technology to produce game-changing solutions. My inspiration came from my formal education, work experience and the breakthrough innovations developed by Alan Turing (and Frege and Church before him). Turing imagined machines with amazing computational power and ultimately brought them to life. His innovations tipped the scales of WWII and set the stage for the information revolution – of which I am an active part.

    Early in my career, I used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance. Most recently I founded Coordisc and developed CDM, a technology product that has the potential to completely reorder the global financial system. CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Only a fraction of current tradeflow can get this product off the ground and prove its power. From there, CDM can be scaled rapidly.

    It is not lost on me that I have an enormous responsibility to produce algorithmic technology products that drive results, but also protect ethics and morality. One does not need to look beyond recent financial crises or their Facebook feeds to see that our rush for more powerful technology has eroded our civic, political, cultural and societal systems. I view myself as an “algorithmist with a conscience” and use tools such as game theory to design products ethically.

    Founded a company that developed the Coordinated Discovery Market (price discovery achieve via a coordination game), a technology product that established a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Developed/verified the system via discovering a method for pricing transaction costs and creating a disruptive commodity marketplace. Collaborated with academics and financial leaders to promote the system and devise an effective go-to-market strategy.

  • What Is Geofencing and Geofenced Advertising & Marketing, and how you can use it to explode your business growth!

    Did you know that Geofencing can actually help your business grow? In this podcast we are going to find out about one of the newest advertising and marketing technologies - Geofencing.

    Dave Erickson and Botond Seres are going to try to figure out what side of the geofence they are on, by talking with Jeff Swartz - CEO of Ethic Advertising.

    Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is founder of Ethic Advertising Agency, an agency that specializes in hyper-targeted digital advertising and creative services.

    He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.

    In this podcast, we dig deep into the nuts and bolts of Geofencing and Geofence advertising. In addition, we discuss Jeff's new Geofencing platform that helps SMB’s start and run Geofencing advertising campaigns on their own:.

    00:03 - Introduction.
    02:00 - What is Geofencing?
    04:49 - How does Geofencing work?
    09:20 - Example of Geofencing application
    12:19 - Targeting details of geofence advertising.
    14:02 - Bidding system for ads.
    19:45 - Turning off Geofencing.
    25:27 - How to use Geofencing in e-commerce.
    29:21 - Using geofence to identify conversion fence users.
    34:24 - What is Qujam and how does the platform work and who is it intended for?
    39:38 - Advertising on Qujam.
    41:29 - Artificial Intelligence and Geofencing.
    46:43 - Setting up a geo-fencing platform.
    53:05 - The importance of Geofencing and geofence set-up.
    54:26 - Ad creative and conversion.
    57:40 - The importance of having a search-based strategy.
    59:13 - What is the future of Geofencing?
    1:00:20 - How do people access Qujam?
    1:01:49 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Jeff Swartz = https://www.linkedin.com/in/jeffreymswartz/

    Qujam = https://qujam.com

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    Additional Info:
    Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is the founder and CEO of Ethic Advertising Agency which specializes in hyper-targeted digital advertising and creative services. Jeff and Ethic Advertising have been recognized by the Telly Awards, Top 100 Magazine and the Hermes Creative Awards. He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.

    Geofence advertising uses GPS data (and Wi-fi data if available as a second data check) to identify devices that have been at a specific location during a specific period of time. We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence and other devices connected to the originally captured device.

    In other words, Qujam will allow you to serve digital ads to people who were physically at a hyper-specific location like your competitor's store, a service area/neighborhood, your own store location(s), people within walking distance to you, your customer's place of work, and more.

  • Standing out in a crowd can make you millions! Developing a new idea? How can you ensure successful product differentiation?

    User Experience, also known as UX - is probably not what you think it is.

    In this podcast, Dave Erickson and Botond Seres are going to chat about UX and product success with Ken Lonyai - UX award winner and UX consultant.

    Ken is a true product geek - part innovator, part product manager, and part UX designer. He's a entrepreneur and a UX Award winner, and he coined the acronym H-U-I for Human User Interface - which are technologies that make digital UI's more human-like.

    These days, Ken's focus is primarily on user-facing AI, such as intelligent assistants, chatbots, conversational intelligence, and their underlying technologies.

    In this Podcast, we are going to chat about how to make products stand-out and be successful - by focusing on what makes your product great - which is your customers' experience with it!

    As a bonus, we are also going to chat about integrating ChatGPT and other chat bots into the UX process and product designs, which we feel is going to be key to building successful digital products going forward.

    00:04 - Introduction to the podcast.
    03:45 - What is UX and why is it necessary?
    06:49 - How to get feedback from your users.
    12:18 - The problem with wait time indicators and queue messaging.
    16:31 - Why not a persona for salespeople?
    21:37 - How many people to interview and how long to interview?
    28:28 - What is the deliverable?
    33:58 - How do you ask the right questions?
    38:19 - Using Lorem ipsum (sample text) to summarize results.
    40:53 - UX rules for developing a Chatbot that actually functions correctly?
    47:34 - The edge cases that get neglected.
    53:01 - How can a chatbot help a customer?
    1:01:11 - UX and how it will evolve in the future.
    1:05:32 - Contact Info and Outro.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Ken Lonyai = https://www.linkedin.com/in/kenlonyai/

    Website = http://kenlonyai.com

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

  • Thinking about starting a business that will make you $BILLIONS! Wondering what type of company to form with your partners?

    We are going to get an accounting of what are the best company structures for your start-up and other accounting and tax advice from Shauna - The Tax Goddess in this ScreamingBox podcast interview.

    In this 3rd episode of our podcast Interview series, we will be interviewing Shauna Wekherlien CPA, founder of Tax Goddess Business Services - to have a real accounting of corporate formation strategies, cutting-edge technologies for teams, navigating SAAS taxes, and celebrating women in the tech industry.

    Your host is Dave Erickson, and his usual co-host Botond Seres is on holiday this week, which makes this podcast part of our interview series.

    Shauna is a trailblazer in the field of finance and is a tech-savvy business expert in the world of corporate taxation. With years of experience and a passion for empowering businesses, she is the founder of Tax Goddess Business Services.

    In this podcast Interview, we are going to get an accounting on which is the best company structure to start you business, SAAS accounting tips, Managing Remote workers and Women In Technology.

    00:04 - Podcast begins.
    01:54 - How did you get into the field of accounting?
    05:00 - The tax strategy game of chess.
    08:20 - What is the best kind of company entity?
    14:11 - Start with an llc or switch to a c corp.
    17:53 - Is there any liability associated with your business?
    24:00 - Advice on how to start a business.
    29:51 - How to choose the right tax software.
    33:19 - Hire somebody in operations.
    38:39 - Selling software on the internet.
    44:03 - The importance of good communications.
    48:53 - Experience as a woman in the technology space.
    55:03 - Advice for young women interested in technology.
    58:00 - Conclusion

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    GUEST: Shauna Wekherlien CPA = https://www.linkedin.com/in/taxgoddess/

    Tax Goddess Business Services = https://taxgoddess.com/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    Additional Info:

    If you have dealt with other CPA firms, you will find Tax Goddess Business Services’s approach very refreshing – We are not a stuffy accounting firm, yet we understand that managing your accounting and taxes is serious business.

    We know that bookkeeping is boring and filing tax returns is a pain
 we get it. Accounting is a major pain in the gluteus maximus, and it diverts you from what you should be focusing on.

    But it doesn’t bother our collective gluteus – We love this stuff!

    We are a bunch of highly-qualified finance professionals with tons of experience and results we can brag about. The Tax Goddess team is composed of a seasoned CPA, energetic tax savings experts, hardworking bookkeepers, and other finance gurus with awesome personalities at no extra charge!

    Tax Goddess Business Services¼ is serious about your business. We have earned the extremely rare designation as a “Certified Tax Coach” and we take a very strategic approach to tax planning with a main goal of reducing tax burden on your business.

    We have been serving Arizona since 2004, and in the past year alone we saved our clients millions of dollars – We can help you save money too! In fact, we guarantee that with our knowledge, education, and training we can put a strategy together to reduce your business taxes and related gluteus maximus pains!

    Shauna A. Wekherlien, CPA, Masters in Taxation, and Certified Tax Coach
    President & CEO

  • Speaking English fluently is one of the most important business skills you can master, if you want to quickly grow your business globally!

    There is now a new tool that can make you sound like a Million Dollars! This App uses Artificial Intelligence (AI) to help your pronunciation and speaking of English. We are going to put every word about fluency AI - under the microscope on this month's ScreamingBox podcast.

    In this podcast, Dave Erickson and Botond Seres are going to try to understand language fluency with Ido Cohen - CEO of Fluento.ai.

    Leading up to founding Fluento.ai, Ido was VP of Products for Dreamdata after working for Permutive and Microsoft on product development. He is also a mentor on Plato, helping product professionals at different levels build their careers and helping them focus on collaboration, prioritization, roadmap building vision and leadership skills.

    Ido’s latest product is Fluento.ai, which is here to assist you throughout your English fluency journey - and creates a similar learning situation as if you were in an English class.

    In this podcast, we are going to become fluent in how AI can help you become a better English speaker.

    Summary:

    00:03 - Why speaking English fluently is one of the most important business skills.
    00:55 - Ido Cohen introduction.
    02:01 - How to use AI to improve your fluency and confidence in English.
    05:12 - Fluency is about imitating yourself.
    10:58 - The most effective exercises in the classroom is to get two people to roleplay different situations.
    16:29 - Integrating the AI to understand speakers and what they are saying.
    21:07 - How to measure fluency and proficiency.
    25:58 - Speaking to a specific goal, what do you do when you’re stuck?
    32:47 - How does Fluento help you with slang?
    36:47 - Why do some people want to sound more British and how to adapt the feedback based on that.
    42:32 - Developing social skills and adapting your language.
    48:55 - What keeps users engaged is not just the material, but also the experience.
    50:51 - Cost of Language learning.
    52:41 - How can businesses use Fluento?
    55: 28 - What does the future of language learning look like?
    59:37 - Conclusion.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Ido Cohen = https://www.linkedin.com/in/hireido/

    Fluento.ai = https://www.fluento.ai/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    You can find the video version of this Podcast below:

  • How to grow your Start-up and jump start your sales! What is your company's business culture and how can you use it to grow your business?

    In this month’s podcast, Dave Erickson and Botond Seres get some culture in this ScreamingBox podcast by talking with Russel Dubree - founder of Performance Faction.

    Russel is a well respected business coach who is insanely passionate about helping Business owners scale their business in a way that brings profit, purpose, and meaning in their lives. After a tour as an officer in the United States Air Force, and a few other start-ups in between, he co-founded the digital agency Lifeblue.

    After 15 years he sold a majority stake in the company in 2017 at an eight figure valuation. Near the end of 2021, he felt his time as a digital agency operator had reached its end, and decided to focus on helping other business owners create successful businesses that are profitable, sustainable, and built to last. To this end, he started Performance Faction Consulting; to help businesses reach their full potential by setting up the right foundations and a business culture needed for success.

    In this podcast, we are going to discuss business culture and how it affects your growth - from startup to sales - how to make growth happen.

    Summary:

    00:04 - Does your startup or small business culture matter?
    02:21 - What is business culture? What does it mean?
    10:36 - What advice do you have for small businesses that have a small team with different personalities?
    17:36 - The importance of having a mission statement in the beginning.
    21:49 - How to internalize the concept of vastly different levels of motivation.
    25:30 - As a business scales up, how do you keep it so that you can still motivate people not just with money, but with relationships and treating them well?
    29:48 - How to mitigate or how to mediate the earn more/spend less conflict?
    32:21 - Why remote work is still a hot topic for business owners.
    36:26 - What role does AI play in business culture?
    43:55 - Some people welcome change and want change, some people don’t.
    47:29 - Most small businesses struggle with sales and culture, how do they deal with that?
    51:29 - How much should a business go into planning and figuring out what type of people they want in their business?

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/
    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Russel Dubree = https://www.linkedin.com/in/russeldubree/
    Performance Faction = https://performancefaction.com/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

  • So what is one of the fastest growing business trends in the last year? AI? Chat? You would be surprised! Want to find a way to grow your business and stand out from the crowd?

    In this ScreamingBox Technology and Business Rundown podcast, we going to try to game the system by talking with Damien Roux and Christopher Bradley from the SAAS Gamification platform Drimify.com

    We are going to go in depth to find out why companies large and small are finding that Gamification may be a great way to lure in, educate, and connect with potential customers and grow your business.

    Damien is the Co-Founder and CEO of Drimify, and is a creative entrepreneur, passionate about the superpowers of gamification and how to use them to drive engagement and boost business growth.

    Christopher is a content creator and product specialist at Drimify, who graduated and worked in journalism before moving into content creation and marketing.

    Drimify, the SAAS gamification platform trusted by businesses around the world to connect with people and effectively communicate brand and product value to a new audience.

    Dave Erickson and his co-host Botond Seres discuss the concept of gamification and its potential to grow businesses on the ScreamingBox podcast. They discuss with Damien and Christopher how companies are using gamification to engage and connect with customers.

    Damien shares the journey of starting the company and explains that gamification triggers emotions and is ingrained in human nature. Christopher adds that gamification is a means to an end, using game mechanics to achieve desired responses and engage users. They discuss various examples of gamification, including loyalty programs, marketing games, and interactive ads, highlighting how it can improve key performance indicators, increase website retention, and effectively convey advertising messages.

    This ScreamingBox episode delves into the power of gamification in growing businesses, and sheds light on how Drimify.com utilizes gamification to connect with customers and communicate brand value. The conversation emphasizes that gamification triggers emotions, making it a natural and effective approach to engage users. It also differentiates gamification from casual gaming, emphasizing that gamification is a means to an end, serving specific purposes rather than merely entertaining users. The discussion highlights the wide range of applications for gamification, including loyalty programs, marketing games, and interactive ads, and how it can improve key performance indicators and enhance user engagement.

    Also discussed are the various aspects of gamification and its applications in different business contexts. The choice of game mechanics depends on the goals and objectives of the campaign or project. Quizzes and questionnaires are effective for educating and testing knowledge, while instant win game mechanics, such as spinning a wheel or using scratch cards, can be used to give away promo codes and increase conversions and sales.

    It is important to have variety in game mechanics to keep marketing engaging. The conversation also highlights the use of gamification in different stages of the customer journey, such as acquisition, activation, retention, referral, and revenue. Gamification is seen as a powerful tool for engaging with audiences and creating emotional connections with customers.

    The guests also discuss the importance of the analytics aspect of gamification. Integrating gamification into websites or mobile apps allows businesses to gather data and insights on participation rates, engagement rates, player behavior, and the impact of gamification on sales and conversions. The analytics provided by gamification platforms like Drimify can help businesses track and measure the success of their gamification campaigns and make data-driven decisions to optimize their strategies.

    02:03 - How did you get started with Drimify?
    04:27 - How can Gamification help businesses engage customers and improve brand loyalty?
    07:03 - Specific Gamification experiences that work better than others.
    12:04 - How to use games to improve the KPIs of your website.
    17:17 - An example of a small business that is starting with Gamification?
    20:56 - Can Gamification be implemented at every stage of the customer journey?
    25:59 - Plan in advance and make sure that Gamification and games are part of your strategy.
    31:24 - How to use Gamification to get the information you want to get.
    34:25 - What are the types of game mechanics and how do you apply them?
    41:33 - How does AI fit into the future of Gamification?
    44:19 - Do you have tools on Drimify that help businesses integrate games into their websites and mobile apps?
    48:20 - How long are games created on Drimify last?
    51:57 - What does the future of Gamification look like?
    52:40 - Outro

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/
    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST1: Damien Roux = https://www.linkedin.com/in/rouxdamien/
    GUEST2: Christopher Bradley = https://www.linkedin.com/in/christopher-bradley-4ab55b128/
    Drimify Gamification Platform = https://drimify.com/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

  • Need To Make A MILLION Dollar Business Pitch? Here are the SECRETS from an expert!

    In this month’s podcast; Dave Erickson and Botond Seres are looking to learn how to make the ultimate pitch with our guest Glenn Rudin.

    Glenn is a Product Development Consultant and Coach with extensive experience in both Marketing and Sales, and now specializes in break through Messaging, Brand Development and Product Creation.

    Working for companies such as Revlon & Shiseido - Glenn developed his business winning sales and marketing strategies.

    Later, he created and sold numerous consumer products to some of the largest retailers in the world including: Walmart, Target, CVS, Macy's and Lowes.

    In this podcast we are going to find out how to develop a Unique Selling Proposition (USP) and build it into a pitch that will grow a business.

    Glenn helps Companies make sure their Sales and Marketing MESSAGE is Crystal Clear.

    He is “The Message Master” who helps companies find their Unique Selling Proposition (USP) and points of Differentiation (MESSAGING), so that they stand out in their marketplace when compared to their competition.

    A Company doesn’t get a 2nd chance to make a positive impression. Confused customers don't ask - they simply move on to the next choice in the marketplace. That is why it is so important to get your messaging right.

    In this podcast, Glenn talks about creating the Perfect Message for your Company. Developing your Unique Selling Proposition (USP), and training how to deliver a great pitch.

    MESSAGING is the key to a company’s marketing and sales communications. It is critical for an a company’s Elevator Pitch, Website Landing Page, Promotional Materials, Business Cards, Newsletters, and all other public facing and internal marketing.

    00:32 - Intro to Glenn Rudin
    01:50 - What Experience in Sales and Marketing did you get in the corporate world?
    03:48 - How important is messaging and branding for a start-up?
    05:20 - How important is messaging for the sales side?
    10:15 - Simplify your messaging.
    12:27 - What are the components of a successful pitch?
    20:08 - Goal of an elevator pitch.
    24:24 - How to get an emotional investment in your pitch.
    27:17 - Imagery and messaging.
    31:00 - Differentiation messaging.
    34:00 - The value of the cool factor.
    39:16 - Determining your audience.
    46:16 - Live pitching vs. Remote pitching.
    50:00 - How to close a pitch and make a call to action?
    54:28 - What advice do you have for people making thier first pitch or just starting out?
    57:30 - Share your ideas when appropriate.
    59:21 - Contact information for Glenn.
    1:02:00 - Outro and close.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Glenn Rudin = https://www.linkedin.com/in/glennrudin/

    Guest's Website = https://www.alwaysbeencreative.com

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

  • ScreamingBox hosts Dave Erickson and Botond Seres are going to search for answers about Search Engine Optimization with our guest Tom Demers.

    Tom has more than a decade of online marketing experience, and deep expertise in Search Engine Optimization and Pay Per Click advertising.

    He is currently co-founder and managing partner at Measured SEM, an online marketing firm which helps clients significantly increase their web traffic and grow their businesses.

    Tom is also a prolific writer, and writes for sites like Search Engine Land and Search Engine Journal.

    In this podcast we are looking to find out exactly what SEO is, tips and tricks for developers and content writers and how SEO can be applied to various business and technology solutions:

    0:32 - What is Search Engine Optimization?
    2:11 - What are the main parts of SEO?
    6:51 - The importance of link building in SEO.
    13:35 - The three buckets of SEO: technical SEO, content SEO, and link building.
    16:09 - What is Google looking for in your content?
    20:00 - Internal links vs. external links.
    22:56 - What is the SEO stratagy that is most underutilized in commercial sites?
    28:19 - Paginated content and search.
    30:52 - Categories are a great idea, but don’t make the mistake of having too many.
    35:59 - Keyword targeting and the types of terms you want to rank for.
    38:54 - How to find keywords that are relevant today for search?
    45:00 - How to find content structure examples for high-level topic areas?
    48:36 - Is it better to focus on a few keywords or have many?
    54:03 - The tactic or strategy that has the most ROI at this point seems to be that of content generation.
    56:22 - How do you think ChatGPT content is gonna impact search and Google?
    1:02:33 - How good is ChatGPT for SEO?
    1:07:25 - What’s going to be the things that are going to most impact SEO in the next three or four years?
    1:11:48 - The diversification in the way people are getting answers to questions.
    1:14:00 - Contact Info and wrap up.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/
    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Tom Demers = https://www.linkedin.com/in/tomdemers/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

  • In this month’s podcast hosts Dave Erickson and Botond Seres are going to venture into the mysterious world of ChatGPT with our guest Joshua Darrington.

    Joshua is a young enthusiastic but seasoned business professional with a background in ecommerce and marketing. He recently transitioned into the field of ChatGPT education and has quickly become a top teacher of ChatGPT on Udemy.

    With a passion for technology and teaching, Joshua is dedicated to helping others understand and utilize the power of ChatGPT in their own businesses and projects.

    In this podcast, we explore the new world of ChatGPT, and are looking to Joshua to find out exactly why it is all the rage, what exactly is ChatGPT and how it can be applied to various business and technology solutions.

    Like us, for many ChatGPT is something that has just burst on the scene, but it has actually been in development for sometime. Since the awareness of it is now just hitting the mainstream, this is a good time to get familiar with the How, What and Why of ChatGPT.

    Like many business people, Joshua came to ChatGPT trying to learn about it and figure out how to apply it to business. In the process of learning and discovery, he decided to put his learning, knowledge and experience into a Udemy.com course:

    https://www.udemy.com/course/chatgpt-the-complete-guide-from-zero-to-hero/?referralCode=F4ABEFD3EB33B671AA5A

    Joshua’s passion for ChatGPT really came out during our podcast, and although he is still learning about ChatGPT, he has already built up a fantastic base of knowledge and use cases that are very targeted on SMB businesses and the marketing challenges they face.

    In our podcast we go over some of the ChatGPT basics, and then dive deeper into use cases and how the technology works:

    0:32 - Introduction to Joshua Darrington.
    1:00 - What is ChatGPT?
    5:34 - How many data sets do you have in GPT?
    9:47 - How sensitive is GPT to grammatical errors?
    14:17 - How does GPT decide which data sets to use at which moment?
    19:56 - How to use Chat GPT for e-mails.
    24:48 - What’s the difference between prompt engineering and prompt writing?
    29:12 - The art of Chat GPT is the art of understanding how to apply it.
    34:43 - Where do the coding answers come from?
    39:25 - Chat GPT as an opportunity for business people.
    44:01 - When should you get in the AI space?
    49:18 - How to use GPT for marketing content writing.
    56:30 - The importance of being knowledgeable and educated about Chat GPT.
    56:30 – The importance of being knowledgeable and educated about Chat GPT.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/
    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Joshua Darrington = https://www.linkedin.com/in/joshua-darrington-809373184/

    Udemy ChatGPT course = https://www.udemy.com/course/chatgpt-the-complete-guide-from-zero-to-hero/?referralCode=F4ABEFD3EB33B671AA5A

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    You can find the video version of this Podcast here = https://sbox.bz/PC23ChatGPTVid

  • For this month's podcast, your hosts Dave Erickson and Botond Seres talk with Marwan Forzley, CEO and co-founder of the Fintech company Veem.com. A company focused on automating accounts payables and receivables for businesses.

    Started with the intention of making business payments as simple as sending an email, Veem levels the playing field by providing enterprise-level payment tools to small businesses. With over 700,000 users, Veem is becoming a leader in the Fintech space.

    Prior to Veem, Marwan founded and served as CEO of eBillme, an online payment solution that extended online banking to a merchant’s checkout process.

    After selling eBillme to Western Union, Marwan joined the Western Union’s digital team as General Manager, eCommerce, and Strategic Partnerships.

    With his extensive experience and expertise in eCommerce infrastructure, mobile payments, content delivery, and alternative payments, Marwan co-founded Align Commerce in 2014, and changed the name to Veem in 2017.

    We talk with him about the history of Veem as well as where the Fintech and cross-board financial industry is heading.

    During this podcast, we explore important questions about Veem.com and the Fintech industry, such as:

    1:00 - What is Veem?

    1:50 - What was the catalyst for creating Veem?

    4:30 - How did you come up with the name Veem?

    6:20 - Why are payment options so important?

    7:37 - What are the mechanics of money transfer with Veem?

    10:32 - What was the integration journey like for these platforms?

    15:15 - What has been the biggest change to the business model since it started in 2014?

    16:18 - How much of Veem’s development is influenced by customer feedback vs. Veem’s own roadmap?

    18:40 - What is a typical example of a client?

    20:50 - What are some of the current use cases for the platform?

    22:06 - How does Crypto currency fit into money transfers?

    24:30 - How do you use AI and machine learning to detect patterns in payments?

    28:10 - How does Veem approach Customer service?

    34:20 - What does the future of Fintech look like?

    36:15 - Meshing of domestic and cross-border transactions.

    39:28 - Keeping a SaaS up to date wih the latest API’s.

    41:15 - Do you see a Veem bank in the future?

    About Veem.com from their website:

    Trusted by more than 700,000 businesses in over 100 countries, Veem is the market leader in automating accounts payables and receivables for businesses. Started with the intention of making business payments as simple as sending an email, Veem has revolutionized the way businesses pay and get paid around the world by empowering business owners, accountants, and finance professionals to take control of their payment processes. Veem levels the playing field by providing enterprise-level payment tools to small businesses. Designed with data security and privacy in mind, Veem adheres to strict compliance, privacy and data protection practices and holds all required federal and state licenses.

    Marwan Forzley is the Co-Founder and Chief Executive Officer of Veem, a next-generation global payment provider that enables businesses to quickly and securely send and receive payments in local currency. Veem uses the blockchain as a new settlement rail to enable frictionless and inexpensive payments. Prior to Align Commerce, Forzley founded and served as CEO of eBillme, an online payment solution that extended online banking to the merchant’s checkout process. After selling eBillme to Western Union, Forzley joined the Western Union’s digital team as General Manager, eCommerce, and Strategic Partnerships. With extensive experience and expertise in eCommerce infrastructure, mobile payments, content delivery, and alternative payments, Forzley is one of the top entrepreneurs working to pioneer better payment systems.

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Botond Seres = https://www.linkedin.com/in/botondseres/

    GUEST: Marwan Forzley = https://www.linkedin.com/in/marwanforzley/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/


    You can find the video version of this Podcast here = https://youtu.be/6X_0sALKLsY

  • Today we are talking with Andre Polesny, who is a Developer Evangelist at Content.AI, a large Headless CMS (Content Management System) platform. In this podcast, we not only explore what is a headless CMS, but also several business cases as to how to apply it to web development.

    Ondrej started his career as a .Net developer at a digital agency in Austria, and a few years later joined the traditional CMS (Content Management System) company Kentico. As a consultant in the Customer Success Department, he soon discovered that he could talk to both business users and developers. He spent over four years, training developers, training business users and helping everyone to use the product to its full potential.

    Later, he switched to a Developer Evangelism role and focused more on the developer side and to gather their feedback and learn how they use the system in order to feed back to the product teams so they could improve the product.

    At that time, Kentico had two main product groups, the traditional CMS (renamed to Experience) and the new Headless CMS that was just being developed which was named Kontent. Ondrej then moved over to be the Developer Evangelist for the Kontent Headless CMS division. Recently, that division was spun off as the stand alone company Kontent.AI - https://kontent.ai/

    During this podcast, we explore some of the most important Headless CMS Application questions, such as:

    1:06 - Who is Ondrej Polesny?
    3:28 - What is a Headless CMS?
    6:34 - What, what makes Headless CMS so interesting, because five years ago, nobody was talking about Headless CMS and now everybody's talking about it?
    8:37 - What’s changed in the past five years?
    15:05 - Headless CMS vs. traditional CMS.
    15:36 - Is there a Headless CMS checklist, to figure out whether Headless CMS is really the direction you want to go?
    20:54 - Is there a particular type of content that best fits CMS or Headless CMS systems or are they completely independent of content?
    27:09 - Does your content platform have tools to help people do some of this content modeling or is it something that’s separate outside of Headless CMS
    29:27 - How Headless CMS is Agile?
    34:06 - What’s your experience with low code and no code solutions and Headless CMS?
    37:26 - Headless CMS deals with a lot of different channels. Can you kind of describe a little bit about what are the basic channels?
    41:12 - Are all the Headless CMS systems pretty much equal or do they have differences?

    If you have questions for our Podcast Hosts or Guest, you can reach them here:

    Dave Erickson = https://www.linkedin.com/in/daveerickson1/

    Guest: Ondrej Polesny = https://www.linkedin.com/in/ondrej-polesny/

    To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/

    You can find the video version of this Podcast here = https://youtu.be/EuJ23npWjhQ