Episodi

  • What does it take to become a successful fashion brand in today's market?  
    According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry. 
    How is Staud leveraging the creator community and organic content to drive growth?
    Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.  
     
    Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. 

    00:00:03 – Stefani’s Journey from Farm to Marketing Success
    00:02:58 - Celebrity Brands Impacting Culture Positively
    00:06:20 - Factors for Success in Beauty Brands
    00:10:20 - Celebrity Brands Without Relying on Celebrities
    00:14:24 - Utilizing Influencers to Promote Products
    00:16:30 - Fashion and Beauty Industry Community Insights
    00:19:23 - Launching Tastemaker Brands: Common Mistakes
    00:27:11 - Building Successful Marketing Teams for Brands
    00:32:05 - Think of Customers as Humans
    00:35:58 - Advice for Young Marketers: Read Daily
     
    Learn More About Staud: 
    Website: https://staud.clothing
     
    Follow Stefani:
    LinkedIn: https://www.linkedin.com/in/stefaniosullivan/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition?
    Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand cycling tour around France that his magazine would be first on the scene to cover. 
    Aidan breaks down exactly how Geo’s killer marketing idea propelled L’Auto into 40 years of news excellence and how the Tour de France became a cultural staple for over 100+ years. 
    What lessons can marketers draw from Geo’s genius ploy? And what can it teach us about the necessity of owning an audience and streamlining communication? 
    Tune in to find out!
     
    Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. 
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

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  • Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me. 
    We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish. 
    Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?  
    Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out.
    By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch. 

    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM

    00:04:38 - Ingredients for a Successful Product Launch
    00:12:23 - Choosing Personas for Product Launch
    00:14:17 - Start with Your Launch KPI
    00:15:48 - Product Launch Pricing Strategies Decoded
    00:22:02 - Product Marketer's Role in Launch
    00:25:31 - Prioritizing Product Launches for Success
    00:29:09 - How to Align Product Management
    00:30:32 - Poaching Customers: Growth Strategy Insights
    00:33:46 - Standing Out in Product Launches
    00:39:22 - Iterative Launch Strategy for Long-Term Success
    00:44:23 - Differentiating Between a Release and a Launch
    00:49:25 - Competitor Analysis: Key to Success
    00:50:33 - Product Marketing: Not Just Marketing
     
    Learn More about Ready for Launch:
    Listen to the Podcast: https://podcasts.apple.com/us/podcast/ready-for-launch/id1730555701
    Enroll in the Course: https://maven.com/course-crew/readyforlaunch
     
    Follow Andy: 
    LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
     
    Follow Tamara: 
    LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
     
    Follow Jason:
    LinkedIn: https://www.linkedin.com/in/oakleyjason/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard. 
    Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued? 
    Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence’ – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online.
    He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof. 
    Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.
     
    Eager to learn more about the Cialdini methodology? Then don’t forget to check out their 100% FREE Persuasion Power Training for Marketing course. 
     
    Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.
    With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!
    Less repetition, more growth. Visit wix.com/studio for more information.
     
    00:00:33 - Exploring Marketing, Human Behavior, Psychology
    00:03:11 - Uncovering the Secrets of Marketing Principles
    00:05:38 - Harnessing the Power of Social Proof
    00:10:45 - Boost Conversions Ethically with Principles
    00:16:15 - Trigger Reciprocity in Marketing Copy
    00:25:20 - Harnessing Scarcity for Effective Marketing
    00:29:02 - Using Behavioral Science for Marketing Success
     
    Learn More About the Cialdini Institute: 
    Website: https://cialdini.com
     
    Follow Bas: 
    LinkedIn: https://www.linkedin.com/in/baswouters-cmct/?originalSubdomain=nl
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth.
    In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doing what dudes do best—challenging each other to ridiculous contests to prove their masculinity... or in this case, their patriotism.  
    How did Nathan’s Famous Hot Dogs go from zero to hero with the help of a little virtue signaling and one, well-constructed white lie? 
    From marketing stunt to national icon, Nathan’s proves that sometimes, a little myth-making can go a long way in building brand hype. So grab a bun and join the celebration—it’s time to relish in the story behind the legend.
     
    Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.
    With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!
    Less repetition, more growth. Visit wix.com/studio for more information.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower? 
    Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation.
    Can AI turn a bad writer into a great one (first of all, let’s hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community. 
    Isn’t it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.
     
    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM
     
    Follow Ross: 
    LinkedIn: https://www.linkedin.com/in/rosssimmonds/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • What does a former Twitter insider believe about the future of capturing the short-form attention span?
    Sorry. What was that first sentence? I was writing this on my mobile. 
    When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power. 
    Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter. 
    Ted shares why, no matter how hard you might try, you simply can’t resist the urge to click on clickbait (spoiler alert: it always works), how to think outside the box on the rules of content creation (which he does every day at his new venture, Neue Motion), and what a multi-channel approach can teach us about finding inspiration where you least expect it.
    Want to captivate your audience’s attention in 5 seconds or less? This is the episode for you.
     
    00:00:40 - Transition from Film to Marketing Success
    00:02:39 - Encouraging Innovation at Twitter's Content Strategy
    00:05:51 - Biggest Lessons From Working at Twitter
    00:14:52 - Capturing Attention in Social Media Video Content
    00:25:03 - E-commerce's Growth in Multiple Channels
    00:30:26 - Creating Engaging Twitter and Short-Form Content with Depth
    00:33:19 - Understanding the Rules of Marketing
    00:38:08 - Listen to Content Creators for Marketing Success
     
    Follow Ted: 
    LinkedIn: https://www.linkedin.com/in/tedaharrison/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland.
    Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers? 
    Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives.
    If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen.


    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
     
    00:00:40 - Entering Beauty Marketing
    00:02:48 - Navigating the Career Path in Marketing
    00:03:33 - Rare Beauty's In-House Marketing Strategy
    00:06:36 - Destigmatizing Mental Health Through Beauty
    00:12:25 - Rare Beauty Blush Goes Viral
    00:14:22 - Understand Your Brand's Unique Selling Proposition
    00:17:36 - Key to Successful Marketing: Point of Difference
    00:20:34 - Balancing Brand Growth and Customer Ownership
     
    Follow Katie:
    LinkedIn: https://www.linkedin.com/in/welchkatie/
     
    Follow Ari: 
    LinkedIn: https://www.linkedin.com/in/arimurray/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years. 
    How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game. 
    But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time.
     
    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making. 
    Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand?
    Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    00:00:46 - How I Fell into E-commerce Marketing
    00:04:19 - Spreadsheets and Data Tracking
    00:10:00 - Blending Amazon and Podcast Business
    00:11:08 - Understanding MER: Revenue vs. Spend
    00:21:57 - Prioritize Marketing with GA4
    00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing
    00:30:31 - Analyzing Retention Rates for Long-Term Success
    00:35:48 - Test Everything: Data-Driven Marketing Strategies
    00:39:14 - Connect with Jordan Narducci on LinkedIn
     
    Follow Jordan: 
    LinkedIn: https://www.linkedin.com/in/jordan-narducci/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. 
    Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.
    Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC. 
    Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.
     
    00:00:02 - The Constant Power of Storytelling
    00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients
    00:06:25 - Crafting Authentic Brand Stories for Trust
    00:13:58 - Differentiating Midday Squares Through Storytelling
    00:20:16 - Authentic Storytelling: The Key to Business Success
    00:28:43 - Discover Midday Squares' Marketing Strategy
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Learn More About Mid-Day Squares: 
    Website: https://www.middaysquares.com
     
    Follow Jake: 
    LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? 
    Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.
    Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. 
    Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now!
     
    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/
     
    00:00:03 - Patricia Shares Marketing Insights Podcast
    00:00:17 - From Pizza to Marketing Success
    00:02:33 - Navigating Audience Understanding in Cookieless Future
    00:05:29 - Optimizing Forms for Targeted Content
    00:11:31 - Embedding Forms for Successful Lead Generation
    00:13:46 - Segment Customers for Revenue Growth
    00:23:20 - Innovative Marketing Strategies Using Data
    00:25:29 - Optimizing Form Experience for Websites
    00:30:05 - Marketing Hill: The Power of Inclusivity
    00:31:28 - Typeform Users, Let Me Know
     
    Follow Patricia: 
    LinkedIn: https://www.linkedin.com/in/rollinspatricia/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Creative is great, but… If it doesn’t drive performance, what are you doing? 
    Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance.
    He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns. 
    And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product. 

    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
    00:00:22 - From Political Science to Marketing Chief
    00:03:26 - Marketing's Role in Driving Business Goals
    00:09:21 - Incorporating Customer Voice in Marketing
    00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel
    00:22:05 - Products Built for Consumers
    00:27:37 - Importance of Internal Marketing Strategies
    00:28:37 - Marketing Products to New Audiences
    00:32:17 - Valentine's Day Campaign Planning Timeline
    00:39:00 - Always Think About Marketing Performance
     
    Check Out Therabody:
    Website: https://www.therabody.com
     
    Follow John: 
    LinkedIn: https://www.linkedin.com/in/johnsolo/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Are you looking for strategies to improve your brand's storytelling and marketing efforts? 
    Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers. 
    Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024? 
    If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.
     
    00:00:02 - Marketing Millennials Podcast: Eric's Journey
    00:04:32 - Brands Seek Alternatives in Saturated Market
    00:09:49 - Efficiency in Funnels Key for 2024
    00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed
    00:27:56 - Kanye West's Scrappy Marketing Strategy
    00:34:52 - Profit-Driven Marketing Trends on Google
    00:36:25 - Constantly Storytelling: Building Your Brand
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Follow Eric: 
    LinkedIn: https://www.linkedin.com/in/ericdyck/
    Website: https://www.directtoconsumer.co
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Influencer marketing is all about one thing: relationships. 
    If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible?
    Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically. 
    Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level!
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    00:00:04 - Insights on Influencer Marketing from Israel
    00:02:16 - Top Trends in Influencer Marketing
    00:06:58 - Maximizing Success with Nano Influencers
    00:10:36 - Building Strong Partnerships with Creators
    00:17:26 - Choosing the Perfect Influencer Checklist
    00:18:50 - The Importance of Emotional Connection in Influencer Marketing
    00:33:44 - The Key to Successful Influencer Partnerships
     
    Learn More About Artlist: 
    Website: https://artlist.io
     
    Follow Dikla:
    LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? 
    Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. 
    Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape? 
    Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth.
     
    00:00:02 - The Story Behind Promix Protein
    00:02:25 - Scaling a Grass-Fed Protein Company
    00:09:08 - Exploring Growth Levers in Marketing
    00:18:18 - Lessons Learned: Marketing Strategies Evolved
    00:23:31 - The Power of Simple Packaging
    00:27:40 - Sustainable Growth: Diversify and Strategize
    00:35:03 - The Secrets Athletes Know Now
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Learn More About Promix: 
    Website: https://promixnutrition.com
     
    Follow Albert:
    LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • You can’t think of eyewear now without the brand Warby Parker coming to mind. 
     
    But it wasn’t always that way. 
     
    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?
     
    Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty. 
     
    Tune in to find out how Warby Parker went total beast mode to disrupt an entire industry. Dare we say… you might even look at eyewear marketing through a new lens?
     
    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

    Less repetition, more growth. Visit https://www.wix.com/studio for more information


    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.  
    Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.
    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.  

    00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy
    00:12:22 - The Art of Building a Go-to-Market Strategy
    00:13:01 - Finding Product Market Fit and Go-to-Market Strategy
    00:15:46 - The Challenges of Implementing a Product
    00:18:33 - Scaling Your Product: Foundation First
    00:24:32 - The Power of Content Marketing
    00:29:57 - Expertise Drives the Best Content
    00:33:57 - Paid Advertising: Testing Messaging Strategies
    00:38:21 - Invest in Demand Generation for Marketing Success
    00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible
     
    Follow David: 
    LinkedIn: https://www.linkedin.com/in/davidmalpass/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.
    So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? 
    Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience. 
    Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn. 
    If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!
    Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit artlist.io
    00:00:03 - Building Authority on LinkedIn with Mark Young
    00:02:24 - The Power of LinkedIn for B2B Companies
    00:12:39 - How to Succeed on LinkedIn
    00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content
    00:17:11 - Authentic Writing Tips for LinkedIn
    00:21:42 - Optimizing Your LinkedIn Profile Picture
    00:28:37 - The Power of a Good Hook in Content Marketing
    00:36:49 - Mastering Engagement on LinkedIn: Key Strategies
    00:42:32 - The Power of Images in Marketing
    00:45:11 - How to Grow Your LinkedIn Network
    00:45:46 - The Power of LinkedIn for Career Transformation
     
    Follow Mark: 
    LinkedIn: https://www.linkedin.com/in/markpjung/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around.
    Who is it? 
    Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike.
    In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.  

    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials

    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com