Episodi

  • Dato Razlan Razali is living his childhood dream from running Sepang International Circuit (SIC) for over a decade, hosting F1 and MotoGP races and turning the loss-making facility into a sustainable business to turning his passion for motorcycling into being the Team Principal of the Petronas Yamaha Sepang Race Team which is taking MotoGP by storm the last two seasons and is on the verge of winning the Championship. Listen, learn and be inspired by his stories on how to build a successful Racetrack and how those learnings helped him to create a very successful MotoGP racing team.

    Key Highlights

    His career start, selling his first company, starting a concert company with his brother and his first job interview for the CEO role of Sepang International Circuit (SIC) which didn’t go so well. Persistency paid off and he became the CEO of SIC in 2008, few weeks before the MotoGP race.Early days at SIC, he inherited a mess and had a culture shock, rolled up his sleeve and started to make changes.Starting to charge for everything in and around the track to generate new revenues. More professionalism and commercialization was the key.Turn SIC into a multi facet venue - “a ballroom under the sky”.Hosting Formula 1 at SIC stories, his first meeting with Bernie Ecclestone, again didn’t go so well……2009 the first F1 race under his leadership, made changes, focus on what’s best for SIC and Malaysia and disregarding F1 and the arrogance of F1 teams.Till the end, it was never a happy marriage with F1, race became jaded, nothing new and was eventually dropped.MotoGP was the opposite, Dorna’s Carmelo Ezpeleta was open to all his ideas and wanted to do more, the growth and success of the race since then is proof.Very vocal when F1 race was dropped, “even given for free, Malaysia would not host F1 race”, Reuters headline worldwide.Revealing the fee SIC paid to F1 and the reasons why the Prime Minister of Malaysia asked him to get out.MotoGP success stories, how it all started, creating local heroes by starting a young rider search, academy and having wild card riders in Moto3 (125cc category).Created the first SIC Moto3 team in 2015, challenge taking riders from “Kapcai” racing on the streets of Malaysia to a full fledge racing machine in Europe (money, motivation and mindset).Lots of talented local riders in terms of skill but most lacking mental strength.First Season in MotoGP in 2019 – lady luck played a role – stories of how it all started – his childhood dream came true.Petronas played a key role in taking over a financially struggling MotoGP team.How he found “Fabio” (Quartararo) – stroke of luck and how he came out blazing from the start and winning “Rookie of the Year” award, first podium till leading standing now.His thoughts on winning the MotoGP Championship this year – original target was to just win the “first” race (which they did with the first & second race of the season).Superhumans – stories of his riders dealing with crashes.Valentino Rossi – the Doctor is joining the team in 2021 – the story behind it (and Fabio leaving to Yamaha Factory team).MotoGP “bubble”, how it’s working, SOPs, rules, regulations and restrictions – importance of team talks.His prediction for the Championship with four races to go.His final thoughts on the future of Motorsports after Covid – difference between F1 and MotoGP.

    About

    Dato Razlan Razali is a dynamic and highly successful Senior Executive with extensive high-level successes across a wide variety of industries, including world-class event management. First-class leadership skills with excellent marketing and sponsorship development experience in both national and international arenas. Consistently aims for the highest standards on a personal and corporate level. Proven ability to generate innovative growth strategies for successful and profitable companies.

    Major Achievements

    Sepang International Circuit receives Training Support Excellence Award 2016 at the BSI Client Appreciation Night by BSI Services Malaysia Sdn Bhd.Sepang International Circuit was awarded Project Owner of the Year Award 2016 at Shell Bitumen Technical Conference & Customer Appreciation Dinner by Shell Malaysia.Sepang International Circuit was awarded the Global Branding Award 2016 in theGlobal Brands Icon in Motorsport by Global Brands Council.Sepang International Circuit receives Utusan Business Award 2015 in the category of Sports Entertainment Sector.Sepang International Circuit was awarded the Best Event Management Company for Excellence at the rAWr Awards 2015 by the Malaysia Convention and Exhibition Bureau (MyCeb) and the Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS).Sepang International Circuit received the Bronze Award in the Corporate Branding category at the Malaysia PR Awards 2014/2015.Sepang International Circuit was awarded for its excellence in the Industry Class in Meetings, Incentives, Conventions and Exhibitions (“MICE”) in the State of Selangor, Malaysia in 2014.Sepang International Circuit received OHSAS 18001:2007 certification in 2013.Sepang International Circuit received the Best Grand Prix Award in 2012 for Malaysia MotoGP by the International Road Racing Team Association (“IRTA”)Sepang International Circuit awarded Certificate of Excellence from TripAdvisor 2012.Sepang International Circuit received ISO 9001:2008 certification in 2011.Sepang International Circuit was awarded the coveted Facilities Improvement Plan Fund in 2010 by the Federation Internationale de L’Automobile (“FIA”).Masterminded the creation and development of Pineapple Concerts (a successful Malaysian events management company); led the organisation, promotion, marketingand sponsorship of large-scale sell out events, including huge concerts by major international artistes the Black Eyed Peas, Lionel Richie, Earth, Wind & Fire and Kanye West.Championed and led the first mobile e-tickets programme in Asia.Successfully raised USD6 million in capital investment for WAP Portal Sdn Bhd from a listed Malaysian company and a listed company from Singapore, convincing both companies to invest based purely on a concept presentation with no physical product, which clearly demonstrates high level influencing/negotiation skills.Consistently worked at Board Level as Director, Non-Executive Director and on the Audit and Remuneration Committees for a major mechanical and electrical service public listed company, Bintai Kinden Corporation Berhad.

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    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more information HERE
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  • Robert Müller von Vultejus has been on the forefront of Sports Marketing for decades, as would appear in many different companies, but in reality, these groups were often an “iteration” of previous legacy businesses. Operating for 25 years from Hamburg, Germany, Robert gives us a great inside look into all the companies and is now one of the key executives to take Sportfive 2.0 back to its glory days globally. Listen to his fascinating career and stories across UFA Sports 1.0, Sportfive 1.0, Lagardere, UFA Sports 2.0 to now Sportfive 2.0 again.

    Key Higlights

    Robert's start into the industry, studied Sports Management in Bayreuth, while studying and DJ-ing started his first agencyUFA Sports 1.0, in Hamburg, his boss Bernd Hoffman, ownership by Bertelsmann Group/RTL - the old Media Rights arbitrage game, buy/sell rightsMerger of UFA Sports with Sport + (Sports marketing arm of Canal+) and Jean Claude Darmon (French sports marketing group) – new group called Sportfive, managing the German and French culture - lasted a few years and was sold again to Advent (US PE Group). Opportunity for management to participate in deal.New focus on “Comprehensive Marketing” of 25 Football Clubs in EuropeDifferent models of upfront guarantees and other facilities to clubs and rights holders – mostly internally funded based on EBIT of Euro 90-100 milNext sale to Lagardere Group (French again) for EURO 860 million (US$ 1 b) - good move from a shareholder point of view, but company culture suffered (entire senior management left)UFA Sports 2.0, starting again with the team that left Lagardere Sports and found RTL as investors againNew way of working with rights holders, open book, more transparent way – helped to grow the new business , starting in 2008 during the global financial crisisSold UFA Sports 2.0 to Lagardere Sports (RTL was looking to exit, change in strategy) - initially Lagardere was black listed until discussion with Philipp Hasenbein changed the viewLagardere, where did it all go wrong. Multiple reasons ……. And Recently sold for a fraction of the original value to HIG CapitalSportfive 2.0 (after the purchase by HIG Capital), reason to go back to the old name, 1,000 strong team with offices in Germany and across Europe, US, AsiaFocus on Selling, still strong portfolio across the regions from rights representation to talent business and consultingStrong believe that the Agency business is still very important in the ecosystem but a new approach is needed Sportfive in Esports – RIOT Games tournaments in Europe, T1 from KoreaCareer highlights and worst momentsHis view on sports going forward after Covid and during the pandemic

    About

    Robert Müller von Vultejus, born in 1969, graduated in sports economics at the University of Bayreuth in 1994. He started his professional career at UFA Sports GmbH as a manager in media rights marketing in the same year. From 1997 to 2002, Müller von Vultejus was responsible for the European football business as a member of the management board. In 2001, UFA Sports was renamed Sportfive and Müller von Vultejus was appointed Managing Director with responsibility for the German business.

    In December 2007, Robert Müller von Vultejus left the Sportfive Group and in 2008, together with former high-ranking Sportfive managers, he founded a startup company named UFA Sports, later renamed U!Sports GmbH. The start-up was bought by the Lagardère Sports Group in 2015 and became part of the global network of Lagardère Sports and Entertainment. In addition to his role as Managing Director of Lagardère Sports Germany, Robert Müller von Vultejus continued to be Managing Director of U!Sports and moreover was responsible for the European Business Development Unit of Lagardère Sports and Entertainment. In April 2020, Lagardère Sports and Entertainment was sold to H.I.G. Capital.

    In 2020, Müller von Vultejus has been appointed Chief Growth Officer (CGO) and is one of four members of the Executive Committee of the international sports business agency SPORTFIVE. Müller von Vultejus is a family man, plays tennis and has a preference for fitness, nutrition and cooking. He is married, father of four children and lives with his family in Hamburg.

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    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more information HERE
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  • Chris is sharing stories of his illustrious career from being a founding executive member of Major League Soccer, to working at FIFA World Cups and Olympics at the client-side with Yahoo and VISA which has led him to his current role as the Chief Commercial Officer of the LA 2028 Olympics and the US Olympic & Paralympic Properties. With eight years out, it’s a long and interesting road ahead.

    Key Highlights

    Accidental entry into sports, not the typical lawyer career path. Doug Logan, a client and first Commissioner of Major League Soccer got him involved in the new LeagueWorking at the MLS – with industry Tycoons from Lamar Hunt, Phil Anschutz and Bob Kraft and Alan Rothenberg. From Team names to Venues, tickets, etc starting from scratchCredit to founders for keeping the League alive to the big success it is nowYahoo Days, dot com era. Yahoo became Partner of FIFA on 9/11 (announcement on the fatal day) and Chris’s role, FIFA World Cup in Japan/KoreaPremier Partnerships, joining Randy Bernstein who left Yahoo and started the agencyA decade at VISA, transition from Agency to Client-side. Lots of “internal selling” vs external. Olympic and Rugby sponsor at the time. Not yet with FIFAFirst VISA involvement at FIFA World Cup in South Africa 2010. Massive issues in the transition between Mastercard and VISA prior to it.Why is VISA in Sports – growth of VISA brand is directly lined to Olympics. Pass through rights for Banks is key. FIFA deal, target to reach a different consumer base than Olympics. More Debit card focused than Credit Card. First World Cup, huge success.Marcus & Chris 1984 LA Olympics storiesLA 28 – The story behind the LOGO and MARKSEight Years out – first focus is TEAM USA and develop a long term story for brandsElevator pitch – key is to empower brands, drive engagement, drive brands business – co-creationTalking Numbers, US$ 2.5 billion target in sponsorship. US$ 7 billion overall budget Balancing act between IOC Global partners and local partnersTokyo learning and how to work with partners – extension without any additional feesLearning/Lessons from his career – don’t take yourself to seriously and don’t let the job get into your head (teamwork matters)

    About

    Chris Pepe is a seasoned sports business executive leading commercial negotiations, property and team management, market activation and business development. As the Chief Commercial Officer for U.S. Olympic and Paralympic Properties (USOPP), the joint venture between LA28 and the U.S. Olympic and Paralympic Committee, Pepe is responsible for marketing and selling rights for LA28 and Team USA from 2021 through 2028.

    Prior to USOPP, Pepe was Head of Strategic Partnerships for Visa International’s North American Product Division. During nearly 10 years there, he held various leadership positions including Head of U.S. Sports & Entertainment Partnerships and Global Head of FIFA/Football Management in Visa’s Worldwide Sponsorships and Partnerships group. In these roles, Pepe managed many of Visa’s multi-million dollar sports investments and led many of the company’s global sports and lifestyle strategies.

    In addition to his career at Visa, Pepe has developed business strategies for a variety of sports and entertainment properties, including the first-ever global sales network at Yahoo! and Premier Partnerships when in its startup phase. He began his career in sports as a founding executive member at Major League Soccer (MLS).

    Pepe received his B.A. and J.D. from Villanova University and is a cited expert in trusted sport business outlets including Sports Business Daily, Sportcal and Inside the Games.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more details HERE
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  • Oleg Butenko has an incredible life journey, coming to the US as a young boy from Kazakhstan and then moving back to Russia in his twenties to build hugely successful businesses there and now back in the USA for more. He is an extraordinary Entrepreneur and sees emerging trends before others and then goes after them like there is no tomorrow. From his huge success in building and selling tech businesses in Russia over 20 years to now building a new Gaming business in the US with a global focus. Listen, learn and be inspired.

    Key Highlights

    Late 80s/early 90s, at the age of 13 he moved to California from KazakhstanDot.com boom in late 90s, everyone building online products and he saw the need for engineer talent from Russia in the USEarly 2000, went to Moscow living out of a suitcase initially which turned into a 20 year journey in RussiaDigitizing content, from older Soviet movies to News shows and sold the company to a Russian NewsgroupCreating new digital services for Mobile Devices, get to the phone and you get to people’s wallets, from Mobile TV, SMS to Ringtones/Ringback tones (8 billion dollar industry, 40% in Asia), partnerships with Mobile CarriersLooking East (China) for technology, business model and equipment and West for contentLow credit card penetration and mostly Pre-paid model in Russia (similar to Asia)His time building Megalabs within MegaFon (2nd largest Mobile operator in Russia), lots of learningsLaunched UMA (United Media Agency) – build leading music streaming platform and sold it to Mail.ru Mail.ru, multi billion dollar group, owns VK – Facebook of Russia, Online Games, Search, etcLocal digital players beating the big US groups in their own gameAnton Cherepennikov, new partner in Esports . ESForce (owned several teams, Virtus.pro, Navi, SK Gaming), Esports arena, etc - sold business to Mail.ru as well VY Esports – the latest tech venture, hosting virtual events, creating new type of content, entertainment focus, not professional competitions and some big investorsGaming as a whole is the key (much larger industry), Esports is a small part of itBuilding a Virtual Destination, create own events, showcase talent, TwitchCon with a twist in virtual spaceGame1 and VY Esports partnership, to create new type of Gaming content, main stream audience focus and bring big brands into the space (Russia vs USA competition as 1st project)Styngr – Music and Gaming venture, personalized Music for GamersHow to bring sponsors into Games, examples from Garena. Games become powerful platforms for brands to reach massive audiences

    About

    Oleg Butenko is the CEO of VY Esports, a global esports company which is launching a tech platform to host virtual events in the esports and gaming space. A seasoned tech entrepreneur, Oleg has a successful track record of having founded six companies worth more than a billion dollars, in the global marketplace. VY Esports is backed by a notable group of organizations including:

    • The Raine Group
    • Elysian Park Ventures (LA Dodger’s Ownership Group)
    • Warner Music Group
    • Courtside Ventures

    In addition to founding VY Esports, Oleg is a tech investor in seed to early stage companies offering a trifecta of strong teams, aligned with market trends and offering a unique proposition. His latest venture is Styngr, a tech platform for integrating and licensing musical content into game play for greater personalization.

    A pioneer in the field of digital music and the gaming space, Oleg created one of Russia’s premier mobile music, television, and payment platforms, which was successfully acquired by Russia’s second largest telecommunications company. He then served as CEO of its product and innovation unit, leading the business from inception to a billion-dollar-per-year revenue subsidiary.

    In 2014, Oleg founded United Media Agency (UMA), Russia’s leading music streaming content aggregator which represents all digital music on Mail.ru (including VK.com and Boom). He was instrumental in executing digital rights deals with leading music labels and publishing companies including:

    • Universal Music
    • Sony Music
    • Warner Music Group

    Together with the USM group, Oleg co- founded ESforce, a global esports company holding among its numerous assets ownership of three esports teams, an esports event/production company and an esports arena.

    Oleg is a strong believer in giving back to his community and is a member of YPO and is the Pacific Northwest regional champion for the Sports and Entertainment Network. In addition, he supports a wide variety of charities including:

    • LA County Museum of Art (Legacy Circle & Collectors Committee)
    • LA Philharmonic
    • LA Opera
    • LA Music Center
    • The Pushkin State Museum of Fine Arts, Moscow

    Oleg is an avid world traveler for both work and pleasure. When he is not on an airplane, he and his family divide their time between Los Angeles and Lake Tahoe.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more details HERE
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  • Nigel, has been around the block for nearly 40 years in our industry, and in his typical no-nonsense British style, delivers a masterclass in Events Operations, starting with his first event in the 80s to his role as Advisor of the FIFA World Cup 2022 Bid in Qatar. Nigel is a true entrepreneur who understands the value of working with tight budgets, putting his own money on the line and using “strategic thinking” as a key tool. Learn about “Structured Visual Thinking” and how Nigel uses this across many new projects around the world now.

    Key Highlights

    His start in early 80s at a major Athletics Events in the UK and working on the America’s Cup Victory Challenge (Media & PR)1991 Rugby World Cup, first major gig (Media & Accreditation Services). Alan Callan negotiated a deal for all commercial rights to the Rugby World Cup in perpetuity story (CPMA & Rushmans partnership) and the growth of the rightsMoto GP story and how important it is to build relationships across the boardAsian Games in Doha, Qatar 2006 – first big gig in the Middle East – scale and size of the Asian Games is huge (bigger than Olympics) and significant event for the regionQatar - “Expect Amazing” at the FIFA World Cup 2022, helping Qatar winning the bid – structured thinking processNever saw any wrong doings by the Bid Committee, playing Devil’s Advocate and initially sceptical about the air cooling system conceptMany venues are temporary and will be sold to other countries afterwardsVolunteer programs from South Africa to QatarLondon Olympics 2012, Non-accredited Media center for the City of LondonNigel’s view on overblown budgets by large event organizers, staffing vs volunteersRushmans new focus on “Structured Vision Thinking” (optimization, planning and strategies)Biggest learning from 40 years (never react in haste)Biggest success (Rugby World Cup 1991 and winning the Qatar bid) and failure (online accreditation platform)Final tip “stay fluid with event dates in current climate”

    About

    Nigel Rushman has spent 25 years working with governments and enterprises on wide ranging programs all over the world.

    “Nigel is a continuous learner, working with enterprises to create ‘clarity of purpose’, ‘get stuff done’, “making it real” and using “uncommon thinking to deliver common sense”.

    He continues to study psychology, critical thinking, emotional intelligence, negotiation and strategy as these are becoming foundational to the vital changes businesses need to make.

    After founding, building and selling marketing and PR companies, he has established and advised numerous businesses, governments and organisations across a broad range of industries including technology, data, broadcast, sports, medtech, catering, construction, manufacturing and others. He has directed and project managed over 500 political, sports and commercial programmes in more than 30 countries over the last 25 years.

    Working with John Caswell, Nigel travels the world helping governments and enterprises large and small solve their challenges and master their opportunities.

    A Co-founder of Venica with the mission of ‘Making Good Science Good Business’. Nigel is active in numerous businesses and initiatives worldwide.

    You can find out more about Nigel through his blog www.nigelrushman.com.


    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more details HERE
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  • From aspiring Music DJ, turned Music Executives working with some of the biggest labels and artist to Chief Digital Officer at the PFL (Professional Fighters League). Learning from the music industry and how platforms evolved and disrupted the industry and how that relates to sports now and how the PFL is leveraging the new trends to its advantage by launching its own OTT.

    Key Highlights

    From Liquid Audio, to Napster to EMI Music – the first decade in the music industry operationsEarly learning, the power of data, if it’s not collected and recorded properly, no revenue from itEMI Music – growth of ring-tones for Mobile devices globally – platforms starting to emergeKaty Perry story, Last Friday Night release on Facebook through a “fake” profileCalvin Harris, how he became a big EDM star, new way of promoting an artistBeyonce, launch of Lemonade Album (Parkwood Entertainment), from Super Bowl Half time show to other creative “drops”, giving fans access to content before it goes out officiallyComplex Networks, learning creative content creation and distribution thereProfessional Fighters League (PFL) – the difference to other Fight sports Leagues (League format)How to become a clear #2 in the space behind the UFCPFL’s OTT play and the reason why – best place for fans to consume the contentKey learning from his career, be flexible and solutions oriented, turn challenges into new opportunitiesCancelling the 2020 season for health and safety reasons firstInternational Qualifiers, starting overseas early next year and then the US season Future of digital, anytime, anywhere, any device. NBA leading with innovationsFinal thoughts on piracy

    About

    Dan Ghosh-Roy joined the PFL from Complex Networks, where he served as SVP, Marketing and Audience Development. During his tenure, he created and curated engaging content, reaching millions of fans with varied passion points, developed customer acquisition campaigns and oversaw year-over-year growth across Complex’s social and web properties.

    Prior to Complex, he served as Head of Digital for Parkwood Entertainment, responsible for the strategy and execution of Beyoncé's digital business. Dan previously held senior leadership roles at Ultra Music and EMI Music, working with the likes of Katy Perry, Snoop Dogg, Coldplay, Calvin Harris, Steve Aoki and others.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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  • Seven Volpone is a true artist turned entrepreneur, from singer, songwriter to starting several businesses and now leading the Big Block Family Office and Sub-Nation to new heights across various “sub-cultures” from Esports, Gaming, Music, entertainment, Sports, etc.

    Key Highlights

    Early days as music artist from Pop Rock to Country HarmonyWe3Kings, the first business, created Music IP for TV shows, Sports teams Theme songs, brands, etcFrom Hit TV Sitcoms to Green Bay Packers – G-Force – helping win the Super BowlSecret Futurist, looking at leading technology, and tech for the future , focused on Digital ecosystemsPush Point Management & Media Group – lead him to work with ESL and getting into EsportsAdidas story, in the early days of EsportsRealizing the power of Esports to connect with younger generations through the “lifestyle and culture” partConnecting with Bruce Bendell and setting up the Family Office, Big Block Capital GroupThe start of Sub-nation and building the teamProject with E3 (Electronic Entertainment Expo) on creative conceptsBig Vision, to be the Disney of “E-Gaming” – creating IP and partnering with venues, cities and IP ownersEnhancing the experience for the Gamers – content creation, new concepts Atari Hotel concept coming to your city soon Big Block Capital Family office – 5Cs – Culture, Content, Conversation, Commerce,Investments in Israel tech start-ups, via Surround Ventures, from entertainment, sports to mediaFocus on Millennials and Gen Z, guide brands to connect with this audienceTips to young executives or entrepreneurs. Check out the “Great Fail” Podcast byFinal look into the future as a Futurist

    About

    Seven Volpone is an Executive, Fund Manager and Entrepreneur who for over a decade served as President, Co-Founder and architect behind the music, marketing and branding company We3Kings. He has been recognized through out the gaming, Music, Television, & Marketing communities for not only his award winning IP but his forward thinking business development initiatives and integration campaigns that included the likes of AAMCO transmissions, Whiskey Falls & Dale Earnhardt Jr., Whiskey Falls and NAPSTER, The American Labors Union, The Atlanta Braves, and television shows for FOX, NBC, Mark Burnett, and many more.

    Seven’s drive, entrepreneurial spirit and ability to understand the delicate art of branding, integration and advertising was what led him to conceptualize and develop the celebrity integration and social influencing platform Radio Connect/TwitYap which he sold to the Publicly traded entity Xhibit Corp (XBTC). Seven later became a consultant for Xhibit Corp and its wholly owned entities SkyMall and SkyMall Ventures, (a leader in the loyalty space).

    Seven is a leader in the ever-changing media and digital space and he brings over a decade of executive experience from all facets of the entertainment industry as well as key relationships, with top tier, developers, celebrities, athletes, managers, agents, TV networks, producers and corporations that aid in his ability to help develop companies and brands.

    In addition to Seven’s music and content development initiatives, he advises & consults 3rd party companies and individuals through his company AFDKAM on strategic business development opportunities and the leveraging of content, technology, brand integration, online product sales and social influence in new media.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
    -----------------------------------------------
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  • Ravi Krishnan is a true pioneer in Indian sports, from Australia with Indian origin, he was part of the team which set up IMG India 25 years ago and later on lead the organization. We take a good look into what has happened over those 25 years in Indian sports and where it is heading in the future, including his own venture Stepathlon. Enjoy the history lessons.

    Key Highlights

    From being an inspiring youth tennis player in Australia to getting even more inspired reading an article about Mark McCormack and his route to get into IMGPart of the team to set up IMG India in the mid 90s, getting the basic rightHospitality of Cricket World in India in 1996 opened the doors to all the corporates, building relationships which lasted till todaySahara Cup in 1997, India vs Pakistan in Toronto, another game changer (it’s war minus the shooting)First ATP tournament in India in 1996, still around till today, not an easy start and not a huge initial successInside look into the IPL and how it started, why it worked and the ingredients which made it workFranchise Model, the “Indian way” – and how other sports are now copying it in India with mixed successBanter on Media rights modelFootball in India & IPTL model dissectedStepathlon – virtual racing, his vision, being a health & wellness company which brings a new form of “fan engagement” and activation to brands and stake holders (data driven) Final advise for young execs – network, move and be prepared to failAnd look into the future

    About

    Ravi Krishnan is a key and prominent name in the business of Sports, Entertainment and Media in India. According to BusinessWorld he has been a pioneer in India's sports management business, helping global sports and media group IMG find a foothold in the country back in 1995.

    As Managing Director of IMG he was instrumental in creating properties such as the Sahara Cup, The Aircel Chennai Open, Lakme India Fashion Week and many more noteworthy events in India. He has played a notable role in developing potential new business opportunities in the field of Sports, Entertainment and Media. Ravi continues to explore and develop business in the Industry and helped secure Mahindra & Mahindra as the title sponsor of the inaugural Mahindra Sri Lanka Premier League.

    As Vice Chairman, Ravi also played an important strategic role with Rajasthan Royals, champions of IPL 2008.

    Ravi was featured among the 50 Most Influential People in Indian Sport by Sports Illustrated (2010) and India's Top 25 Executives under age 40 by Business Today (2004).

    Currently, he is the Chairman and Co-Founder of Stepathlon Lifestyle Pvt. Ltd. (SLPL), a global wellness company that aims to create an ecosystem promoting corporate health, fitness and productivity by increasing daily activity, through a unique Mass Participation initiative called Stepathlon - A race around the virtual world. In the last two years, Stepathlon has contributed towards gaining participation from more than 500,000 employees from 722 companies across 75 Countries and 1040 cities/locations.

    -----------------------------------------------

    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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  • Jeff Marks is a true Sports Entrepreneur, having started several agencies from an early age and now leading a “best in class” COI (Contractual Obligated Income) Agency which is breaking grounds around the world, including a recent huge deal with FC Barcelona to manage the branding of the Nou Camp Stadium and new facilities. Tons of learning and insights into the world of COI.

    Key Highlights

    Early start during MBA days, Managing Director of a 2 Man Consulting business with his Professor. Stubhub story, the one that got away.Started Sports Business Ventures, Venture Capital Pledged Fund dedicated to Sports, partnered with Alan Rosenberg and other big hittersPremier Partnerships, premier Naming rights agency. Generating massive COI, for large US teams and franchises.Premier Ventures, advisory agency, another run at Venture CapitalInnovate Partnership Group (IPG360), starting of a new business development group to help sports IP owners generate long term commercial revenueTwo words you are not allowed to say “Sales” or “Sponsorship” in IPGFour Main Areas of Focus:Consultative business developmentValuation analyticsIP Asset creationCreative agencyProprietary Software – Partnership intelligence platform (a brand new Valuation System)Direct and Indirect Revenue measurementsR&D, Technology, other non-traditional areas to measure returnsProjects: US Triathlon, Circuit of Americas (US F1 Track), MLS teams, Canadian Premier LeagueFC Barcelona story - Goldman & Sachs intro leads to working on re-development of Camp NouNot just about Naming rights of a Venue but way beyond …. Naming a part of the cityB2B elements in sports partnership dealsNew NTT Japan Partnership, re-imagine marketplaceAllianz and other examples of brands leveraging the power of Naming partnerships and Venue deals (Verizon 5G)Sponsorship Hierarchy of Needs (based on Maslow’s Hierarchy of Needs)Social Responsibility getting more importantAdvise - Give and don’t sell – figure out how you can add value firstAlso working with Non-for-profit, municipalities and Health Care Groups on Marketing partnershipsFinal Learning, sales people always get recognized the most, important to also celebrate the team behind it and reward them

    About

    Jeff Marks is a sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies, sports teams, leagues, venues, governments, universities, franchise owners and investors. Marks currently serves as Founder and Chief Executive of IPG360 (Innovative Partnerships Group) which is a leading business development company that drives long-term revenue for prestige properties with a focus on sports and entertainment.

    Marks has been credited with negotiating the largest naming rights agreement of 2016, the Johnson Controls Hall of Fame Village, which turned out to be one of the most recognized sports deals of the year and a catalyst for changing how naming rights and commercial partnership deals are executed in the sports industry and beyond.

    Marks has worked on over a hundred plus business partnerships over his career and a few notable partnerships include: Mercedes Benz Stadium in Atlanta, Globe Life Park in Arlington, TD Place in Ottawa, Kabam Field at California Memorial Stadium and O.co Coliseum and Tim Horton’s Field. Marks also executed one of the largest jersey naming rights deal in MLS history with the Atlanta United and American Family Insurance.

    Jeff Marks is also credited for developing the sports industry’s leading valuation tool which is an analytical sales model for identifying, creating and valuing sponsorships and naming rights.

    Marks is a frequent industry speaker on revenue related topics in the Sports Industry including NFL league meetings, Sports Business Journal and other industry organizations. Marks is an adjunct faculty member at University of San Francisco’s Sports Management Program and teaches “New Business Models in the Sports Industry.” He frequently provides sports business insight to leading national media outlets, and has also published industry studies on sports business trends and best practices.

    Prior to IPG360, Jeff served as president of Premier Ventures which specializes in sports investment and advisory for owners seeking to build shareholder value around sports franchises, emerging properties and related businesses. Jeff was concurrently Managing Director of Premier Partnerships where he executed some of the top sports commercial business transactions in the country over the last decade. Marks was also Founding Partner and Managing Director of Sports Business Ventures (SBV), a sports investment and advisory firm.

    Marks currently serves on the LA Sports Council Board as well as the Cedars Sinai Medical Center Sports Spectacular Committee. Jeff is also involved with his alma mater, the University of California Berkeley on the Revenue Generating Board and the Berkeley Athletics Southern California Committee. Jeff is a member of YPO and former chairman of the Golden West Chapter. Marks is also a past chair of the Jewish Sports Hall of Fame.

    Marks earned a bachelor’s degree in International Economics with a minor in Rhetoric from the University of California, Berkeley, and his MBA from the Marshall School of Business at the University of Southern California. He is married with two children and considers Los Angeles, California his home.

    -----------------------------------------------

    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

    The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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  • Greg has had an incredible journey and with it great stories to tell from his Pro-Basketball playing days at Greek’s Olympiakos to launching his first Agency and selling it to SFX, working with David Stern at the NBA, joining Madison Square Garden, Guggenheim Media, Ticketmaster in senior roles to now bringing his passion for sports to Hollywood with game1. Listen, learn and get inspired.

    Key Highlights

    From playing basketball at the University of Connecticut to going back to his roots with Olympiakos in Athens, GreekSME Branding story, after re-branding “The Patriots” (no not those Patriots), over 1,500 re-branding assignments across sports from Colleges to athletesAcquisition of SME by SFX Sports in late NinetiesBrandThink, his new baby, taking branding to a strategic levelCall from David Stern, after re-branding Detroit Pistons successfully, re-positioning of the League globallyEarly days of the Charlotte Hornets franchise – tough job in tough environment, small market teamBack to the Big Apple, Madison Square Garden, focused on bringing in new RevenueGuggenheim Media – Dick Clark Production – exposure to entertainment and branded contentMissing his Sports Tribe, swing back into Sports retooling Ticketmaster Sports DivisionGame1 - Sports, Culture and Stories - combining his passion for sports with his Hollywood partners Basil Iwanyk (John Wick franchise) and Michael Smith (ESPN Sports Center)Becoming a “storyteller” from short form, documentary, feature films to Podcasts in SportsBack to being an EntrepreneurThe meaning of “Elevated Content”Forty projects in pipeline from Feature films, scripted, unscripted to podcastThe Last Dance, amazing storytelling and perfect timingDanica Patrick, former Race driver, new show about Equality – Oprah Winfrey watch outContent distribution & Funding/Financing strategiesCovid’s challenges and opportunities

    About

    Greg Economou is a Co-Founder and Partner of game1, the cutting-edge content incubator that sits at the intersection of sports, entertainment, and culture, producing an array of sports-related content in conjunction with the world’s greatest athletes, teams, leagues, and their counterparts in the entertainment industry. This content includes feature films, scripted and unscripted television and digital programming, as well as audio programming. In his role at game1, he helps oversee the day-to-day operations of the company, while leading all revenue generation and white label studio efforts.

    Economou also manages his own advisory and investment practice formed in 2016 that focuses on helping a variety of businesses succeed in and around the sports and entertainment industries through strategic counsel and at times financial support and investment. In this capacity, he and his team oversee a series of advisory assignments that range from strategy development, branding, marketing, and digital to client acquisition, business development and sales as well.

    Prior to launching game1 and his advisory practice, Economou served as Chief Commercial Officer & Head of Sports at Ticketmaster. In this role, he directed the company’s extensive sports division, overseeing all Ticketmaster products and services delivered to clients throughout professional sports and college athletics, while also leading all new business development efforts as well. Economou also had responsibility over all of the company’s industry sales and marketing operations, including sales operations, brand marketing, enterprise marketing, sponsorship and partnership marketing, event marketing, as well as all premium product sales and services included in the Ticketmaster Agency offering.

    Economou previously served as the Executive Vice President & Chief Revenue Officer at Guggenheim Media/Dick Clark Productions where he built a thriving branded content practice with over $250M worth of deals in four years. Prior to that, he served as Executive Vice President of Revenue Performance for The Madison Square Garden Company (CRO) where he oversaw multiple billion-dollar revenue portfolios. Economou has also held senior positions as the EVP of Business Operations & Chief Marketing Officer of the Charlotte Hornets (COO) and SVP of Marketing & Communications of the NBA (CMO). In addition to the above-mentioned roles, he also co-founded and sold two successful sports industry-centric consulting firms, BRANDTHINK and SME Branding. He began his career in sports as a professional basketball player in Europe, playing for Olympiakos in Athens, Greece – following a successful collegiate basketball career at the University of Connecticut.

    Economou also serves on several advisory boards, including Journey One, LAFC, Merchant Advocate, OpenNode, ReachTV, and Sportsdigita, while formerly serving on the advisory boards of The Player’s Tribune and the American Film Institute. He lives in Santa Monica with his fiancé, Juliette de Campos, and his three sons, Rip 20, Luke 17, and AJ 15.

    -----------------------------------------------
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    -----------------------------------------------
    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Rahul Sood, founded VoodooPC, straight out of High School on his credit card and turned it into a global brand before selling it to HP. Next stop was launching Microsoft Ventures which lead to connecting with his now partner Karl Flores to start “Unikrn”, the largest Esports betting platform in the world. Great deep dive into Rahul’s world, his passion for Gaming and Esports and why Unikrn will become the next Unicorn by building the future of digital gambling.


    Key Highlights

    Voodoo PC, from a passion project started in a garage to a global brand (now HP Omen brand)Microsoft Ventures Fund – starting a venture found from scratch, building accelerators to connect start ups to Microsoft customers, leading to a valuation of over US$ 4 billion by the time he leftUnikrn – how it all started with his buddy Karl Flores, raising funds, bringing in high profile investorsUni-coin ICO and reasons for launching it and the compliance behind itWhat is Unikrn and how did the idea come about – from betting on yourself to betting on major Esports tournaments Goal was to be the biggest bookmaker in Esports UMode – bet on yourself – how it works and only on UnikrnGoing from 2 countries to 40 and the challenges which come with it, different betting formats and trends globallyThe opportunities and challenges because of the pandemicHow Games are priced, driven by AI bots – 2-3 years ahead of others From live in-game betting, different handicaps, special betting options unique to each gameChallenge is localization, currently 4 languages and customization to local betting behaviourBusiness still churning money, large overheads, big team, still in building modeBuilding the future of Digital gambling - challenge with Investors who don’t understand the businessUnikrn’s connection to the E-gaming ecosystem, from Publishers, Teams, Streamers, Influencers to streaming platforms (affiliate programs)Virtual Horse-racing, from breeding them to racing and winning price moneyLearnings, success and failures as an Entrepreneur and from his time at Microsoft - Focus on your passion and adapt to change as quickly as you canInterplay between traditional sports & Esports after Covid – the future of entertainment

    About

    Rahul Sood is the co-founder of Unikrn, a global Esports entertainment and sports betting platform built on cutting edge blockchain and gaming technologies.

    Previous to Unikrn, Sood created the first incubation fund for startups at Microsoft, and eventually he consolidated their global startup activities and launched Microsoft Ventures.

    A serial entrepreneur, Sood spent 18 years in multiple startups prior to joining Microsoft. He founded luxury and gaming computer manufacturer VoodooPC, which was acquired by Hewlett-Packard. Sood is an early shareholder and advisor to Maingear, Razer, ZED, and Vrvana which was recently acquired by Apple.

    Unikrn’s mission as a global esports entertainment platform is to heighten the experience of watching and participating in esports. Unikrn uses blockchain technology to optimize the payment flow for customers while allowing them to bet using the currency of their choice on a full array of Esports and Video Game offerings.

    Unikrn is venture backed with investors such as Ashton Kutcher, Mark Cuban, Liz Murdoch, Shari Redstone, and many others. Unikrn built an end to end betting platform that can be licensed by commercial operators, and they have opened their doors to multiple international markets. Unikrn has been featured on Forbes, Fortune, ESPN, CNBC and countless publications around the world.

    Sood is active in the startup community, helping and mentoring a variety of startups. In his spare time, Sood enjoys wake surfing & wake boarding, standup paddle boarding, cycling, racing cars and spending time with his family. He lives in Seattle, you can find him on Twitter @rahulsood. You can find Unikrn on Twitter @unikrnco.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

    -----------------------------------------------
    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Patrick Sweeney’s, fellow YPOer, recent best selling book “Fear is Fuel” and his life experiences are perfect for the current state and level of “Fear” globally. We take a deep dive into Patrick’s sports career, his entrepreneurial success and off course the “brick” that hit him when he was 35 years old and changed his life. The Patrick Sweeney 2.0 version is a very different man on a mission. Incredible stories and learning inside.


    Key Highlights

    His early days as the “wimpy kid”, turned world-class rowing champion touring the world and the dream of winning an “Olympic Medal”“Could have been” an Olympic Champion and “could have been” a Billionaire if not for decisions out of fearLife either happens “to you” or “by you” depends on your mindsetTransition to Entrepreneur – goal 40 by 40Fear of failure and fear of success, what worked and what didn’t as an entrepreneurFirst company and mistakes which cost him dearly, company now worth US$ 3 billionSecond company and fears continueAnd then came the brick- diagnosed with rare Leukemia at the age of 35 and 15 years laterOvercoming the disease and fearSweeney 2.0 version – first took up flying lessons and then conquered the worldNow adventure racing around the worldWrote the book as a guide on how to overcome Fear without having to go through his life-threatening experiencesMentoring CEOs, Masterclass and TED Talk keynote speakerHow companies can learn from it in the current environment & get in touch with himFinal thoughts on how to use “Fear as Fuel”

    About

    Inc. Magazine called Patrick one of the most interesting men alive, but he considers himself ordinary and able to do things anyone can learn if they understand how to use fear as fuel. He inspires audiences with the neuroscience of fear & how it can be a competitive advantage. He shows why we need to find more fear in our life, and it's fascinating!

    In 2018 Patrick won the world's toughest bicycle race – the Race Across America almost 20 years after he finished 2nd place in the Olympic rowing trials, he's founded four tech companies while creating eight patents and raising almost $50 million. Patrick has leveraged fear as fuel for peak performance and to create an inspiring life of passion, happiness and fulfillment. The son of Irish immigrants he was the first to go to college in his family and ever since has refused to accept upper limits set by family, friends or society. He teaches audience how to break through their limits.

    Some fears you can face head on, and some show up unexpectedly to shake you to your core. When Patrick was told he had Leukemia, he, again, faced fear head on and learned the biggest life secrets to success.

    When he realized the power of fear to fuel amazing feats in all aspects of life he began interviewing the world's top neuroscientists and psychologist for his book Fear is Fuel. He found out why and how our mind locks us in anxiety-ridden prison or leads us to the life of our dreams. His mission is to share those secrets with millions of people.

    As a winner in sports and a winner in business he is committed to leveraging those fear lessons on himself and channel them into setting world records by being the first person to attempt cycling the Seven Summits. Patrick has been happily married (to the same woman) for 20 years (yes, she's a saint) and has three teenage children. He splits time between Boston Ma, Chamonix, France and Seat 21D.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

    -----------------------------------------------
    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Stacey is and has been truly a world leader in Tennis for 30 years, I call her the “First Lady of Tennis” but she felt that this should be reserved for a player like Serena Williams. That gives you a great sense of her character, always there to serve the game first and not out to take credit for the amazing work she has done over three decades. Enjoy the deep dive into the rise of the WTA Tour under her leadership, how she learned from David Stern’s playbook and hear how she is planning to host the US Open in August this year. Very timely discussion on so many levels and excited to finally have a female voice on the Podcast.

    Key Highlights

    How she got started in tennis, as an 8th grader in summer campHer purpose in life, generate the funds to bring Kids into the sport and create a career pathMore than 50% of Female leaders have played competitive sports, so it’s a great foundation for the future15 years at Tennis CanadaWTA Tour stories – billions of new revenue during her eraOpening an office in China (NBA playbook), expanding across Asia and other new markets, expansion of the WTA Tour FinalPrice money grew by 100% (cash is oxygen for sports), PERFORM media rights dealPlayers come in cycles and build on the previous generation achievementsUSTA – US Open will happen Aug 31 – Sept 13 (as of today) & lead up eventsDecision process to go ahead, where to host it (remaining in NYC), working with Governor and US government80% of players are from around the world, major logistics to get athletes in and out of the countryRisk mitigation through tests, screening and other measures – Covid is real and need to take seriousNormally 850,000 fans on-site, single largest annual sporting event in the world – this time NO FANSLearning from others who have launched live events, Bundesliga, etc and creating new ideasHer final thoughts on sports in the next 30 years – need to be externally focused beyond the sport itself

    About

    Stacey Allaster is the Chief Executive, Professional Tennis, with the United States Tennis Association (USTA). In this role, Allaster is tasked with setting the strategic vision for the USTA’s pro tennis division – including oversight of the US Open, Emirates Airline US Open Series, Davis Cup, Fed Cup and more – and working closely with the USTA board of directors and the USTA pro tennis staff to ensure the continued viability of professional tennis in the United States.

    Allaster was born in Windsor, Ontario and started playing tennis at the age of 12.

    After graduating from University, she worked for the Ontario Tennis Association as membership sales co-ordinator and director of player development.

    She became the Vice President of Sales and Marketing and Tournament Director of the Rogers Cup. In 2006, she was appointed as the President of Women's Tennis Association, a newly created role in the organization.

    In July 2009, Allaster was promoted to be the chairman and CEO of the WTA Tour, succeeding Larry Scott.

    While serving as the CEO, the WTA secured one billion dollars in diversified contracted revenues, which included the partnership with an international media group (Perform).

    Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario where she also received a Doctor of Laws, honoris causa (LL.D.) and has an MBA from the Ivey School of Business.

    Allaster was also recently appointed to the Devos Sport Business Management Program Board of Advisors.

    -----------------------------------------------
    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

    -----------------------------------------------
    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Papa Massata Diack is a true African Sports Entrepreneur from Senegal and has been involved in some of the biggest events and deals across the world of sports. He is no stranger to controversies and in this Podcast you will hear “his” side of the story. Listen and then you decide what you think happened in those IAAF corridors. Plus some great insights into the world of African sports. Enjoy.

    Key Highlights

    His early days at ISL Marketing, projects in Qatar, South Africa across Football, Athletics, etcStarting Pamodzi Sports Marketing & Consulting in 1997 with offices in South Africa, Togo, Senegal, etcGetting involved in IAAF after ISL’s bankruptcy and Dentsu’s take over of the contractInvolved in Football projects across AfricaAppointed as IAAF consultant across 9 Emerging Markets via AMS (China, India, Middle East, Africa, Mexico, etc) bringing in over US$ 200 mil in revenue from big emerging market companies (Samsung, Sinopec, etc)Where it all went wrong with Russia in 2013 – Daily Mail reportTransferring money got him into troubleBritish Press using the Russian Doping story to tarnish his father’s leadership (Liam Diack) and pushing Sebastian Coe as the new IAAF PresidentSports politics and geo political issues being used for the IAAF Presidential electionCurrent law-suit filed by WADA against his father and himself to investigate sports marketing contracts. Scaring off sponsors and host venuesBritish and German media attacksHis experience as an African Entrepreneur in the world of sports, inspired by Nelson Mandela and thoughts on racial tensionThe future of Sports Marketing on the African Continent – upcoming sports and regional blocksSenegal hosting the Youth Olympics in 2022NBA African LeagueMartial Arts, Cycling Tours, etcEsports & Egaming in Africa growing with infrastructure improving



    About

    With more than 25 years of experience in the sports world, Papa Massata DIACK acquired a solid mastery of Public Relations, Event Management,
    Marketing, strategic development and management of major projects. A true professional, Papa Massata puts his expertise at the service of sports institutions and community as part of his advisory activities. Since 1997, PAMODZI Sports Marketing & Consulting's Mission has been to be a leader in African sports marketing.

    Sold over USD 678 million worth of contracts in Athletics and Football.

    Involved in organization of 8 African Cup of Nations, 7 African Athletics Championships, 8 IAAF Invitational Meetings in Nairobi, Dakar, Cape Town, Johannesburg, Abidjan, Doha, Ponce, Belém and Kingston. Worked on 7 IAAF World Championships ( Stuttgart, Gothenburg, Osaka, Berlin, Daegu, Moscow and Beijing) and 2 World Cup in Athletics (Havana and Johannesburg).
    -----------------------------------------------
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  • Andrew Collins, came to China as a true Laowai (Alien) and made it, building the biggest Sports Digital Media Consulting business in the country and is now taking it globally. Amazing stories of how he got started, stuck with it despite all the challenges and made it work.

    Key Highlights

    How Andrew got started as an Entrepreneur winning a University competition and catching the China bug earlyNever wanting a full time job, lessons from Jack Morton, sold his small retail business and decided to move to China Dream was starting a publishing business (in China), bought a company called Mailman in Shanghai which was an old postcard media sales business, losing money and owned by another foreignerThe journey from Mailman’s original business to becoming a powerhouse in Sports Social Media consulting (Mailman & Seven League)Great examples of Mailman’s work and clients across Leagues, teams, athletes, sponsorsChina Social Media and new digital platforms in China from Short form video (from Douyin (Tiktok), IQIYI, Huya, Douyu to Youku)Demand for long form sports content for the top sports (Premier League & NBA) is safe but there are challenges for everyone else. The power of Chinese KOL/Influencers and Live Streaming platformsEsports in China and his views on E-gaming/Esports ecosystem in generalMobile Only cultureDefining moments of being a Laowai Entrepreneur in ChinaRaising US$ 30 mil in 2016 for global expansion & future plans & final lessonsA bit about TSA

    About

    Andrew grew up in Wodonga, where he attended Wodonga Secondary College with his 2 brothers Sean and Liam.

    Following high school Andrew moved to Melbourne to study business and media at Swinburne University where he completed his Bachelors degree. While at Swinburne he completed a semester abroad at California Polytechnic University in San Luis Obispo. At university Andrew was very active, leading international student excursions, working at the University gym, playing Football, tennis and in his final year setting up a small, yet profitable import and retail business.

    Andrew finished his studies with the Swinburne Chancellor Award for most outstanding entrepreneur with a $10,000 award and participated in a global technology summit in Singapore and Shanghai. It was on this trip which transformed Andrew’s view on the world and inspired the passion to build a career in Asia. With studies complete, Andrew began working part time for a global experiential marketing company Jack Morton. Worldwide, where Andrew supported on business development while also continuing to manage the retail business.

    In 2005 Andrew sold the retail business, gave notice at Jack Morton and headed on a solo back-packing adventure around the world. He visited North America, Europe and Asia and developed a passion for travel.

    Upon returning to Australia, no job, no business - Andrew decided he would explore setting up a company in Shanghai in media and publishing.

    After 18 months of travel to China, 100’s of meetings with senior business owners and expatriates in the region he agreed to purchase a small little known media consulting business Mailman Ltd.

    In 2007, as the new CEO of Mailman, Andrew moved to Shanghai to begin his next chapter. The company had 4 staff, was losing money, yet Andrew was optimistic he could turn it around.

    After several years of trial and error, as Andrew and his new team developed capabilities in digital marketing with a focus on sports. Andrew repositioned the company, refined the brand and began a years long strategy to build credibility with the world’s leading sports organisations.

    By 2016, Mailman was considered the leader across China, serving many of the worlds most iconic sports organisations including the NFL, UFC, Kobe Bryant, Cristiano Ronalda, Manchester United and more.

    In early 2017 the company raised over US$25m from leading Chinese investors Yao Captial, Kaixin Capital, and WeCapital. With this capital the group continued to grow services, product lines and expansion geographically.

    In 2018, Mailman acquired Seven League, at the time Europes leading sports digital consultancy. With this acquisition the group had a strong footprint across Asia and Europe.

    Now, in 2020 Mailman is the world’s leading sports digital consultancy and agency. With over 200 staff across Europe, China, USA and Asia, the group serves over 100 international sporting organisations, athletes and teams across 54 global markets now including Chelsea FC, FIFA, NBA, Los Angeles Lakers, Juventus FC and more.

    Andrew is considered one of the top 40 digital people in Asia, won multiple awards in entrepreneurship and innovation. He has appeared in Bloomberg, Fox, CNN, Fast Company, and Forbes and is widely recognised as a pioneer in the sports and digital industries in China and APAC.

    -----------------------------------------------
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    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE
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  • Rainer has lived the dream of any young boy/girl who grew up playing and loving the sport of tennis. From starting at the age of 10 to going Pro at 18/19, getting to a Grand Slam Final, cracking the top 5 ATP Tour ranking and retiring with an amazing career behind him at they age of 36 and then becoming an Entrepreneur by buying a license for an ATP event. Rainer has lived it and been there and is sharing his thoughts, emotions and learning from his amazing tennis journey.


    Key Highlights

    Tennis professional by mistake – started playing at age 10At 16-17 starting to take it serious, playing ITF Junior Tournaments around the world, getting on Junior World RankingHis coach, Dirk Hordorff was instrumental in taking pressure off him and setting him up for a successful transition from Junior to professional playerMaking the ATP Ranking at the age of 18-19Learning from losing & winning, always look where you want to be 6 months in the future, improved ranking 11 years in a rowDealing with losing every week (at least once)Started early to learn other business beyond tennis from CoachToughest loss – becomes winning the Silver Medal in Doubles at the Olympics with Nicolas Kiefer laterLearning for business from his tennis careerTaking over the ATP World Team Cup in Duesseldorf, now ATP 250 event in Geneva, partnered with Ion TiriacHis event also a Covid-19 victim and learning from thisThoughts on tennis and the rest of the seasonLife now, German Fed Cup Captain, his own event, attending the Grand Slams, etc

    About

    Rainer Schüttler is a retired German professional tennis player. As of 2019, he is the most recent male German player to reach the singles final of a Grand Slam tournament, finishing as runner-up at the 2003 Australian Open. Schüttler also won a silver medal in doubles at the 2004 Summer Olympics and achieved a career-high ranking of world No. 5 in April 2004.

    He began playing tennis at the age of nine. He resides in Switzerland.

    In 2003, Schüttler became the first German since Boris Becker in 1989 to advance to the fourth round at all Grand Slams. He became the first German to reach a Grand Slam final, at the Australian Open, since Michael Stich was the runner-up at Roland Garros in 1996. En route to the final, which he lost in straight sets to Andre Agassi, he defeated Andy Roddick who would end the season as world No 1.

    In 2004, Schüttler reached his first career ATP Masters Series final in Monte Carlo by beating Gustavo Kuerten in the first round, Lleyton Hewitt in the third round, Tim Henman in the quarterfinal and Carlos Moyá in the semifinal. In the final, he lost to Guillermo Coria. That week, he would reach a career-high ranking of No. 5. Schüttler won a silver medal for Germany in men's doubles with partner Nicolas Kiefer at the 2004 Summer Olympics in Athens. 2004 was the sixth straight year in which he finished in the ATP top 50.

    Schüttler reached his first career semifinal at Wimbledon by beating Santiago Ventura, James Blake, Guillermo García-López, Janko Tipsarević, and Arnaud Clément 6–3, 5–7, 7–6, 6–7, 8–6. His match with Clément was over five hours, completed in two days to reach the semifinals, in which Schuettler saved a match point at 6–5 down in the fifth set. He was defeated by eventual champion Rafael Nadal 1–6, 6–7, 4–6. His achievement was a big surprise, since he entered the tournament ranked 94th and with a streak of 13 consecutive Grand Slam tournaments without making it past the second round.

    His 2009 season, Schüttler started off at the Chennai Open, beating Prakash Amritraj 6–2, 4–6, 6–1. In the second round, he beat Simon Greul 6–4, 6–2, and in the quarterfinals Björn Phau, 6–2, 7–5. Unfortunately Schuettler had to withdraw from his semifinal match against Somdev Devvarman because of a wrist injury. He also withdrew from the tournament in Sydney. At the Australian Open, he was seeded 30th but lost in the first round to Israeli Dudi Sela 1–6, 6–2, 6–4, 6–4. He also participated in the doubles with Lu Yen-hsun, but they were defeated by Łukasz Kubot and Oliver Marach. In the first round in Rotterdam, he lost to Mario Ančić. He played the Open 13 in Marseille, defeating Laurent Recouderc in the first round 6–1, 6–4.

    He competed at the ARAG World Team Cup in Germany, helping his country reach the final, where they lost to Serbia.
    In the second round at Wimbledon, though seeded 18th, he was upset by Dudi Sela, 7–6, 6–3, 6–2.

    He reached the second round of the Australian Open defeating Sam Querrey in four sets. However he lost to Feliciano López in four sets, too. At the French Open, he again suffered a first-round exit, this time against Guillermo García-López in straight sets. He reached the semifinal of the Aegon Championships at the Queens Club in London but lost to Sam Querrey in three sets 7–6, 5–7, 3–6. Despite his good form he was defeated by Denis Istomin in the second round of Wimbledon in five sets. At the quarterfinal of the Countrywide Classic in Los Angeles, Schüttler could not manage to close out the match against Querrey despite serving for it at 5–4 and 6–5 in the deciding set. He was knocked out in the first round of the US Open losing to Benoît Paire. At the Thailand Open in Bangkok, Schüttler beat Ricardo Mello in round one for a second round berth against Ernests Gulbis. He lost 6–7, 7–6, 4–6 in a close match.

    In 2010, Schüttler and his former Davis Cup companion Alexander Waske founded the Schüttler Waske Tennis-University, a tennis academy for professional tennis players.

    Schüttler started the tour at the Qatar Open where he confronted Teymuraz Gabashvili in the singles, but lost 3–5, 6–7. He also played doubles with Guillermo García-López confronting Marco Chiudinelli and Jo-Wilfried Tsonga, to whom they lost 1–6, 2–6. At the Australian Open, he played ninth seed Fernando Verdasco in the first round, but lost 1–6, 3–6, 2–6. He then played several Challenger series tournaments. At Wimbledon, he defeated Thomaz Bellucci in the first round, but lost to Feliciano López in the second 6–7, 7–6, 2–6, 2–6.

    Schüttler retired in October 2012 and has coached Sergiy Stakhovsky and Vasek Pospisil.
    Since November 2018, he coached former world No. 1, Angelique Kerber. In July 2019, Kerber announced they had split on social media.

    -----------------------------------------------

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    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Dr. Elliott gives us incredible insights into the world of Applied Sports Science and how this is a potential game-changer for athlete training, injury prevention and using big data to create a winning formula. This is “Moneyball” with human movement data. Anyone who is involved in managing a team, club or professional league needs to hear this and pay close attention.

    Key Highlights

    His start after graduating from Havard Medical School, building a career track which didn’t existHis days with the New England Patriots, how a doctor can win two Superbowl rings, by reducing injuries to the athletesWaste of a world class education, over qualified personal trainer?MLB, Seattle Mariners days, solving the next problemSPORTS with the highest skill component has the most slack in athletes physical development compared to other Olympic sportsApplied Sports Science – the new era of athlete development – the “applied” part is the keyThe study of the human response to sport (Physiology, Bio Mechanics, Psychology, skill acquisition)Most valuable part is studying “athlete movements” – how we move has profound consequences how we perform, which body parts wear out and how long a career will lastData capture thru motion images60% of NBA athletes have gone thru the system – very detailed view of the mechanical system of these athletesCreate big data sets and correlation studies – at the core, it’s high school physics applied over and overJames Harden story – he is basically an average player on most performance metrics but has superhuman breaking abilities (hidden performance metric)Luka Doncic, Slovenian player making a big impact in the NBA because he has the same abilityIdentifying new secondary metrics and building up granular data which can have huge impact on performancesData shows how injuries are related to the player's movement, thru algorithmNBA program with his company, testing all new players coming into the LeagueData protection, fine line and sensitive areaHis favorite thing is to work with young talented athletes and guide them through a long careerHow to find the next Michael Phelps, Usain Bolt or the next elite NBA defenderLearning from each athlete and his metricsOlympic sports, ie. swimming is harder to create bigger impact from the data (working at 98% already)Easier in skill dependant sport to have a big impact (many athletes work below 85%)Football/Soccer is well behind American sports in athlete optimizationCritical movements in football happen in a fraction of a second which create the game-winning move, that can be measured and trainedManchester United story – Mr. Mourinho Massive opportunity to make improvements to athlete movement optimizationGerman National Team – great executers, innovators but a little conservativeHow does the learning from the top athletes can impact the average weekend warriorIt should be all about prevention of injuries and before body parts wear out How to take the knowledge to another level for the masses – data collectionAthlete coming out after the Covid break – his thoughts on players out coming and going straight into Play-off seasonConnect with him on LinkedIn or get in touch with me

    About

    Dr. Marcus Elliott is a Harvard trained physician who has innovated the use of technology, data, and applied sports science in the care of professional athletes. As Founder of P3, Dr. Elliott has served as sports science director for many of the leading organizations in professional sport. In each case the objective has been to take the guesswork out of athlete development and to find the most actionable data for creating competitive advantages in performance and injury prevention for these teams.
    Dr. Elliott has served as the first director of sports science in the NFL (2000) and MLB (2008), and has led out the NBA's data-driven approach to caring for their athletes. Additionally, over the past 12 years P3 has compiled the most comprehensive database of professional athlete performance and kinematic metrics in sport, and is utilizing that database across multiple project fronts.

    Dr. Elliott was awarded the Augustus Thorndike visiting lecturer and professor award at Harvard Medical School and Massachusetts General Hospital in 2019 for his contributions in sports medicine and science. As an internationally renowned leader in the field of applied sports science, he also serves on several boards in the sports and performance nutrition fields. He primarily resides in Santa Barbara Ca., with his wife Nadine and three children.

    -----------------------------------------------

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    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • Dominik takes us back in time, what happened in the 1990s and early 2000 in World Football. How Fifa and its powerful agencies from ISL, Prisma to later Infront controlled the game and the commercial rights. And his trials and tribulations as an Entrepreneur. Fascinating stories, enjoy.

    Fifa's report into ISL scandal is just window dressing:
    https://www.bbc.com/sport/football/22355455

    About ISL:
    https://en.m.wikipedia.org/wiki/International_Sport_and_Leisure

    Key Highlights

    Getting a job at the Goliath of Sports Agencies in the early 90s, ISL MarketingISL Marketing’s rights portfolio from the FIFA World Cup, Olympics, UEFA, African Nations Cup, etcCreation of new licensing (EA Sports deal with FIFA) and sponsorship programs, big money coming into sportsTwo parts to ISL. One side ran the business, the other ran the politics with the Federations“Foul”, money destroys the beautiful gameFIFA had no clue about marketing or the commercial side of the sportsFIFA TV rights battle – 2.8 billion guarantee (2002 & 2006 World Cup) – creation of Prisma Sports – Kirch Group getting into the gameCreation of HBS (Host Broadcasting Services) – JV between ISL & PrismaBig rights gamble paid off for KirchFIFA’s future, 2026 World Cup, 48 teams, is too much of a good thingFrom ISL, Prisma, Kirch Sports to InfrontBiggest lesson: Global Sports Federations need to separate the Administration vs Commercial side of the business. Too much conflict of interest otherwise. US sports got that right.Dominik’s move into Entrepreneurship and tough learning (first a no from Bernie Ecclestone)Start-up experiences, streaming Platform (Zattoo), Augmented Reality (Augmara),Start-up success hangs on the right time, right people, right funding and a good dose of luckSchmid Media Solutions (SMS) – consulting project in social media, digital strategiesLooking into the future of sports & tech – Esports, AR

    About

    Dominik is an entrepreneur/general manager in the digital (media) space and is always looking for interesting projects to assist in an advisory but hands-on capacity. He is a digital strategist, who grew up in the analogue world and knows how to build bridges between the 'old'​ world and today's reality. He understands both sides and can easily facilitate communication between them. Dominik is also interested in all aspects related to the area of digitization and the paradigm shift it brings about, the new opportunities it creates and the broader impact on society.

    Very broad industry background, in particular in sports and music, with substantial experience in the electronic media (digital media, IPTV, rights licensing, broadcast operations), marketing (sponsorship, licensing) and legal (contract negotiation and drafting) and social media fields. Strong leadership skills and proven track record of delivering results under difficult circumstances in varying cultural environments. Experienced negotiator. Strong social skills. Team builder and integrator.

    -----------------------------------------------

    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • David gives us a fascinating look into his amazing career from being an intern at the Washington Capitals to leading IMG's global Consulting Business to now being a founding Partner of Bruins Sports Capital and sitting on USD 700 million in Capital to invest. Enjoy the journey.



    Key Highlights

    Early days, from internship at the Washington Capitals to the Sports Business DailyLearning the business, how to sell, cold calling, building a network leads to the next opportunities at the NHL and then IMGIMG – over 15 years building a new Consulting practise on the back of IMG’s global resources and knowledge in sportsEducating Brands on how to leverage sports assets and the power of sportsHow to navigate potential conflict of interest, ie not being seen as just selling IMG propertiesInsights into Mark McCormack’s, legendary founder of IMG, leadership style IMG 2.0 under Ted Forstmann, how Private Equity changed the business discipline and made IMG an even a better company, leading to a huge exit 10 years laterBruins Sports Capital (BSC) – big picture and funding powerFocus on Media, Lifestyle and Marketing services in sportsBSC – smart money, not just money but huge experiencesBSC 1st Fund, US$ 300 million committed capital and BSC 2nd Fund, additional US$ 600 million (US$ 700 million of dry powder)Focus of 1st Fund – companies with US$ 10 million of earnings, investing several rounds (tug in rounds)On Location Experiences (OLE), partnership with NFL and sale of business for US$ 660 millionFocus on building businesses, growing companies, long term vision – not focused on exit strategiesCourtside Ventures (separate VC fund, managed by 3rd party) to invest in sports tech startupsHow to foster collaboration between portfolio companiesCurrent climate for existing portfolio companiesFocus on platform businesses, OTT, Digital, Marketing – not focuses on distressed assets (broken businesses), focus on great businesses and great peopleBiggest learning from his career (find Mentors & develop communication skills, build network)No real regrets, learn from lossesTSA’s new mission in the region. Bring US$ 1 billion of new revenue and capital to the sports ecosystem in the next 10 years

    About

    David Abrutyn is a top strategist and innovative leader who has transformed sports and entertainment businesses for nearly 30 years. He specializes in helping global brands, sports leagues, rights holders, and marketing agencies on the ways to capitalize on emerging growth trends, disruption, and evolving consumer behaviors.

    For Bruin, he sources and evaluates investment opportunities and is responsible for the company’s interests in the marketing services sector, including its ownership of award-winning agencies Engine Shop and Soulsight. His work establishing On Locations Experiences – a Bruin joint venture with the NFL – set the stage for OLE’s rapid growth and sale for $660M four years after launch. He has also been instrumental in the U.S. expansion of Deltatre, a Bruin media technology company, based in Turin, Italy, which now serves the most prestigious U.S. sports companies and leagues, among its global roster of clients.

    David joined Bruin in 2015 after 15 years at IMG, where as Senior Vice President & Global Managing Director of its Consulting, and led one of the industry’s most successful practices. During his tenure the business grew from less than ten people to nearly 200 people operating in 13 countries and 50+ clients. He diversified the core capabilities of the business to include activation, communications, public relations, property consulting, public sector, and tourism. IMG’s practice was also US and UK Agency of the Year multiple times and its clients achieve across-the-board accolades from the industry’s most respected trade publications.

    David’s career began in sales and marketing with the Washington Capitals before he joined The Sports Business Daily at its launch and served as Associate Publisher Sports Business Journal/Daily, now the industry’s leading trade publication. After SBJ, he joined the National Hockey League’s Marketing Group before moving on to IMG. In 2008, SBJ named David to its prestigious 40-Under-40 list.

    A University of Hartford graduate, David, his wife, and two children reside in Rye, New York.

    -----------------------------------------------

    If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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  • John has been the voice and face of Football and in particular of the English Premier League for over a decade across Asia and the world. In this episode, we go in front of the camera and have a look at how John’s career took him from being a face/voice to becoming a “brand” himself. Great storytelling by the man with the smooth voice and of course great insights and learning for anyone who has an aspiration in this space and/or likes to learn what it takes to be in front of cameras.

    Key Highlights

    Early days as a journalist at the South China Morning Post and host on TVB (Hong Kong)Making the decision to be in Sports full time and concentrateDos and Don’ts of broadcasting as a presenter/anchorPremier League, from ESPN/Star Sports to Premier League Content serviceHis most interesting interviews (from Thierry Henry to Michel Platini)The John Dykes Show – how it started and story behind it (how to create an engaging show without ‘live’ content)It’s more than just a TV program, it’s a multi-cross-platform productionHow to create engaging content even during Covid when there is no live sportsFootball talk – Premier LeagueHow new technology will change the viewing experience and VAR – the debate goes on


    About

    Asia’s best-known sports broadcast anchor. Host of “The John Dykes Show” on Fox Sports.

    Twitter: @johndykesfc
    Instagram: johnmdykes

    “The John Dykes Show” on Fox Sports Asia drives a global football debate, with particular focus on the Premier League, across linear and digital platforms, engaging with fans across a 20-country Asian footprint and beyond.

    John previously worked on the Premier League’s international broadcasts from 2010 to 2017,
    fronting live, predominantly studio-based coverage. He also commentated on "Goal Rush" -- calling one game and crossing to goals and incidents from other matches as they happened.

    Before that, 13 years broadcasting across Asia with ESPN STAR Sports, also to 50 African countries on SuperSport's FIFA World Cup 2014 and UEFA Euro2016 coverage. John has hosted Indian Super League content for STAR Sports in India.

    As well as ESPN Star Sports' Premier League broadcasts to Asia, he has hosted a broad range of sports: cricket World Cups and tours, golf's Masters, Grand Slam tennis at Wimbledon and Flushing Meadows, F1 (five years as host of the Raceday show on STAR Sports), rugby World Cups and Six Nations, Moto GP, Superbikes, UEFA Champions League finals.

    John's network of professional collaborators ranges from football legends such as Ryan Giggs, Peter Schmeichel and Alan Shearer to other major stars from various sports.

    As an event host, he has compered the Asian Football Confederation awards shows, corporate dinners and sporting occasions. In December 2014 John was on stage in front of more than 30,000 fans at the BPL Live fan park event in Mumbai, the following year it was in Cape Town. In April 2014 he hosted an event at Chelsea's Stamford Bridge for visiting members of the China Entrepreneurs Club. John speaks conversational Cantonese and Mandarin.


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    The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register HERE

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