Episodi
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Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.
READY TO START YOUR PODCAST?
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Step-by-step tutorials
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Unlimited one-on-one consulting (not a typo)
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Join today at www.schoolofpodcasting.com/consultant
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Mentioned In This Show
Castmagic
Capsho
Swell
Podsqueeze
Chapter Markers:
00:00:00 - Opening
00:00:52 - AI is Handy BUT
00:02:17 - Your Episode Title is a Promise
00:04:57 - Who is Asking for Information About Your Mom?
00:05:18 - What is the Benefit of This Episode?
00:07:23 - Join the School of Podcasting -
Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones!
In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.
I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.
Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.
Topics:
USB microphones vs. XLR microphones
USB microphones are suitable for solo shows and remote guests
Challenges of using multiple USB microphones, such as plugging them into a computer
Benefits of having microphones with both USB and XLR capabilities
Zoom PodTrak P4 as an interface and recorder at the same time.
Items Mentioned
Samson Q2U
ATR 2100X
Rode Podmic USB
Zoom Podtrak P4
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
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Episodi mancanti?
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In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast.
Use a QR CodeI walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.
If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.
And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.
So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.
Stay tuned and keep podcasting.
Mentioned In This EpisodeSwitchy Link Shortener and Tracker
The School of Podcasting
www.schoolofpodcasting.com/booklaunch
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Today I help you avoid a podcasting headache such as finding out you don't own your show.
SummaryPodcast ownership and control. 0:00
David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.
Starting a podcast for a big company with IT control issues. 1:39
Company faces challenges when starting a podcast due to embezzlement by former employee Joey.
Control of podcast shows and COVID-related challenges. 3:37
David Jackson discusses the importance of control over one's show in the audio transcript.
Trust and payment in podcast editing. 4:39
David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.
Follow the Show and Never Miss an Episode
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READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
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Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
School of Podcasting
Profit From Your Podcast
Programmatic Income Calculator (Advertisecast)
Supercast
Patreon
Substack
Timeline
00:00 A Better Strategy Than Reruns
00:34 30 Percent Chance
00:58 Raised on Radio
01:33 Host Read Ads
01:45 Programmatic Ads
02:13 400 Downloads
02:35 ADD MORE ADS!
02:57 There are Other Options "Supercast"
04:07 Brand Alignment
04:38 Profit From Your Podcast "Profit From Your Podcast"
04:54 Substack "My Substack Site"
05:40 Be Careful With Free Stuff
This show originates from https://www.podcastconsultant.com/165
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In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Timeline
00:00:03 - Opening
00:00:32 - Obsessing Over Stats
00:01:12 - Monthly Stats Are Crap
00:03:13 - What are Good Stats?
00:04:09 - What Stat To Pay Attention To
00:05:35 - Join the School of PodcastingMentioned In This Episode
podcastsconnect.apple.com (Apple's Dashboard)
podcasters.spotify.com
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Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success.
Avoid this mistake!
Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment
Key takeaways:
1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction.
2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards.
3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference.
Mentioned In This Episode
School of Podcasting
Practical Prepping Show
Zoom Podtrak P4 Recorder
Follow the Show and Never Miss an Episode
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Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience.
I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while driving. Join me as we explore the key factors that contribute to podcasting success, and learn how to navigate common pitfalls to set your podcast in the right direction.
Points:
00:00 Podcasting in a car is good for recording, not driving.
03:43 Record with good equipment, edit on computer.
06:51 Dave Jackson wants to be your podcast consultant.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
Zoom Podtrak P4
Samson Q2U Microphone
Audacity Software
Libsyn Media Host
Follow the Show and Never Miss an Episode
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Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads.
I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
Podcast Promotion 101
Launching a Podcast in 2021
Do I Need A Website For My Podcast?
How Long Does it Take to Grow Your Podcast
Follow the Show and Never Miss an Episode
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On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and strategies for expanding your podcast and learning what it takes to make these ventures successful.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned In This Episode
Supercast
Patreon
School of Podcasting
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Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned In This Episode
School of Podcasting
Switchy Link Tracker
Apple's Podcaster Dashboard
Spotify's Podcasters Dashboard
Amazon's Podcasters Dashboard
Can You Say Your Why? Episode
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In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance of listing your show in various directories to maximize discoverability. Tune in to learn more about navigating opportunities to have your podcast on the radio, and be sure to check the show notes for additional resources and special offers.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Show
School of Podcasting
Be Listed in the Top Podcast Directories
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Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts effectively.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned in This Episode
School of Podcasting
Castmagic
Capsho
Swell
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We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show.
Too often, we explain a feature and not the benefit.
When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures.
So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays
Think of it this way, Do you care what box your next Amazon shipment comes in? No, you just want the product to be good. We don’t care how it’s packaged.
So when you’re trying to get people to click, quit leading with these types of “features” and instead lead with the benefits of listening to your show.
Understanding Features
A feature is an attribute or functionality of a product or service. It's what a product does or the use it has.
Understanding Benefits
A benefit is how a product or service can improve or add value to a customer's life. Benefits answer the question, "What can this product or service do for me?" for consumers. In marketing, it's helpful to describe how a product or service can solve an audience's particular problems.
For example, a feature of an oven is that it can fully heat up in five minutes. The benefit of this feature is that it allows you to cook a meal quickly.
One-on-one coaching is a feature of the School of Podcasting. The benefit is there can be a bit more accountability and it is less public for those that are shy.
“Insulated” is the feature of a mug. The benefit is it keeps the hot stuff hot, and the cold stay cold.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned In This Episode
Tom Webster Article on Explaining Podcasting
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You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs.
Enjoy this short episode filled with great advice.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guaranteeJoin today at www.schoolofpodcasting.com/ypc
Mentioned In This Episode
The Ultimate Guide to Hosting and Guesting Podcast Interviews
Guide to Podcast Interviews (PDF)
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Daily Podcast Tips
Get daily podcast tips by going to
schooolofpodcasting.com/daily
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today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some tips on how to make your scripted episodes sound more natural. So whether you're a fan of free form or prefer structure, join me as we uncover the third alternative in podcasting. Let's get started and find the best approach for your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/listener
Follow the Show and Never Miss an Episode
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So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction.
YouTube and Podcasting
So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...)
What Is Your First Sting Content?
You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version?
When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves.
So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player."
You Might Spilt Them Up
You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version.
The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/listener
Follow the Show and Never Miss an Episode
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Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners. Imagine that feeling of bonding you have when surrounded by like-minded people. That's the kind of connection you can create with your audience by being authentic.So if you've ever questioned how to act on your podcast or wondered if anyone is really listening, this episode is for you. Let's dive in and discover the power of authenticity in podcasting. I'm Dave Jackson, your podcast consultant, and let's start creating content that truly resonates.
Sharing Your True Self
If you've ever fired up the microphone and thought, is anybody really listening? I am there with you. When I do the question of the month on the School of Podcasting, I always think, "what if nobody replies?"
When you try to be someone you're not, it's hard because it doesn't come easy. When you try to be someone you admire, you will never outdo them as they are just being themselves and it comes naturally.
2023 Top Podcast Influencer
Speaking of wondering if anyone was listening...
I was floored that I was named one of the top podcasting influencer in 2023. The thing that is quite humbling is this was not a list of names that people picked from, you had to write in my name. I am moved and deeply appreciate anyone who put down my name.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/ypc
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In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside.
It Sounded Good at the Time
A cute name can inadvertently shoot the podcaster in the foot.
In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied.
Furthermore, I emphasize the importance of having a straightforward spelling and avoiding unusual punctuation, as it simplifies searchability and prevents confusion among potential listeners.
TRUST ME - You Will Get Tired of Explaining How To Spell Your Name
This valuable lesson from his experience at Libsyn, a company whose name often requires clarification. He advises against getting too cute with the show's title, as it can become a source of frustration when constantly explaining it to others.
The episode also explores the significance of having a clear tagline or description to convey the podcast's content. By adding a colon and a tagline, the podcast creator can effectively communicate that their show showcases the abilities of blind individuals to the sighted world.
They Have to Find You To Click You
Drawing an interesting parallel to the world of YouTube, Dave highlights the importance of a compelling title to attract potential listeners. He shares insights from a successful YouTuber, Mister Beast, who emphasizes the significance of engaging titles and thumbnails to entice viewers. The same principle applies to podcasting - an obvious and intriguing title can greatly increase the chances of attracting listeners.
Finally, if you need assistance brainstorming podcast names I can help. By joining the School of Podcasting community, you gain access to a supportive network of podcasters, step-by-step tutorials, and unlimited one-on-one consulting with Dave himself.So if you're ready to take your podcast to the next level, head over to schoolofpodcasting.com/ypco and join us today!
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In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting. So grab your headphones and let's get started!
" if you hang around guys that play with video all day, you're probably gonna end up playing with video" - Dave Jackson
The power of unity and how it can transform your podcasting journey is amazing. I looked into the importance of having a like-minded community, where everyone shares the same goals and insights. Trust me, it makes all the difference!
I know we want to be liked by everyone, but that's not realistic. It's also OK not to be liked by everyone. I have a name for those people, "Not my target audience."
I recently bought a Mac mini, and that means I can now use Ecamm Live. When I first started using it, I felt like Dorothy in The Wizard of Oz going from black and white to color. I've used Streamyard for years, and it's a good product. If I only had a PC I would still be using it.
I like options, and Ecamm Live gives you those. As an educator, typically, options come at the expense of a learning curve, and I was surprised by how intuitive this software it. But I'm not really here to talk about the software. I want to talk about difficult choices and the Ecamm Community.
I'm sure over the years, Ecamm has had MILLIONS of PC users begging them to make a version of their PC, and yet they haven't. While this surely costs them some income, it also enables them to do the following:
Develop for ONE platform Make your software rock solid because you only deal with one platform. You can integrate easier because everyone's computer is much more similar.So when you start building a community, you need to figure out who will be in your community, but the more difficult but necessary thing you need to do is figure out who will NOT be in your community. This will upset some people, and that is OK. They can go build their own community.
Double down on the people who want your content. Serve those who are already consuming your content.
Speaking of Communities
In addition to having step by step tutorials (in bite-sized chunks) and UNLIMITED one-on-one consulting with me, I love, love, and love the brilliant podcasting minds in the School of Podcasting community.
You can join now with a 30-day money-back guarantee.
Mentioned In This Episode
Ecamm Live
StreamYard
Dave's YouTube Channel
School of Podcasting
See you on the inside.
Go Podcasting!
I may financially benefit from some of the links in this episode, but the price is the same. The links to the School of Podcasting result in me being able to eat.
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