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The Google patent of the week is about the patent “Ranking Search Results”. The patent describes methods and systems for improving the relevance of search results. It concerns the adjustment of initial search result scores based on group membership of the resources and other factors such as click rates and dwell time. The modification of the scores is intended to improve the quality of the displayed results and optimize the user experience. The algorithm includes the calculation of modification factors at group and resource level using various metrics and sigmoid functions. The patent specifies detailed calculation formulas for these factors.
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The article discussed in the podcast the factors that Google considers when evaluating E-E-A-T (expertise, experience, authority, trustworthiness). The author, Olaf Kopp, has compiled over 80 different signals from Google patents and other sources that reflect these factors. He divides these signals into three levels: Document level, Domain level and Source level. The signals at each level provide insights into Google's evaluation criteria for the quality of content, websites and authors.
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The podcast deals with an article by Olaf Kopp, who describes three important ranking methods of modern search engines: BM25, Vector Ranking and Semantic Ranking. BM25 is based on keyword matching, vector ranking uses the geometric relationship between words, and semantic ranking focuses on the meaning of search queries. The text explains in detail how each method works and when they are used most effectively. Finally, hybrid ranking solutions are presented, which combine different methods to optimize search accuracy and speed.
https://www.kopp-online-marketing.com/ranking-methods-for-modern-search-engines
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The Google patent describes a system and methods for document evaluation for search engines. The evaluation is based on historical data, such as link development, content update frequency, user behavior and traffic. The goal is to improve search results by evaluating and ranking documents based on various factors, including the detection of spam activity. The system uses various weighting factors and algorithms to determine the relevance and quality of documents. The patent application describes in detail the technical aspects of the system and methods.
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The podcast accompanying the article examines the influence of generative AI systems on companies' SEO strategies. It sheds light on how Large Language Models (LLMs) work and the importance of “LLMO” (Large Language Model Optimization). LLMO aims to place companies prominently in the results of AI chatbots such as ChatGPT or Gemini. The text presents various strategies for LLMO, including the optimization of content for AI systems, the use of graph databases and the generation of co-occurrences of brands and attributes.
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This Google patent describes a method and a device that can be used to classify and rank documents on the Internet. The invention focuses on recognizing and ranking sources and documents in different categories to find relevant information on a particular topic. A central element is the formation of topic clusters, which group together documents with similar content and are characterized by a focus. The sources are evaluated according to their credibility and expertise in relation to a specific topic and stored in a database that is used to evaluate the relevance of the documents.
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This podcast looks at the different dimensions of Google rankings. He explains that ranking factors have evolved over the years from the optimization of individual documents to a multidimensional evaluation of domains, websites and the people or organizations behind them. Kopp describes three levels of evaluation: the document level, the domain level and the source level. The document level evaluates the relevance of the content to the search query, while the domain level assesses the quality of the entire website or a specific area. The source level evaluates the credibility and expertise of the person or organization that created the content. The article also highlights the growing importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), a rating system that takes into account the credibility of sources in Google search.
More details >>> https://www.kopp-online-marketing.com/the-dimensions-of-the-google-ranking
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The podcast deals with the Google concept E-E-A-T, which stands for Experience, Expertise, Authority and Trust. The podcast explains the different aspects of E-E-A-T and how Google uses these factors to evaluate the quality of content and websites. He provides a detailed overview of E-E-A-T signals measured at the document, domain and source entity level and explains how E-E-A-T is integrated into Google's ranking process. In addition, he discusses the importance of E-E-A-T for YMYL (Your-Money-Your-Life) topics, which relate to important areas of life such as finance, health and law. The text also highlights the challenges posed by the proliferation of AI-generated content and how E-E-A-T can help ensure the quality of content and websites.
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This research paper by Google presents TensorFlow Ranking (TF-Ranking), a scalable open-source library designed by Google to address ranking problems using deep learning. Ranking, a problem in information retrieval, focuses on optimizing the order of results (such as search engine results) rather than predicting labels or values like in classification or regression. The library provides flexible APIs to implement various scoring mechanisms, loss functions, and evaluation metrics to enhance ranking models. The library is optimized for large-scale applications and integrates features like unbiased learning-to-rank, using Inverse Propensity Weights (IPW) to correct bias in click data. TF-Ranking has been empirically tested on large datasets for Google services like Gmail search and Google Drive recommendations, showing improvements in ranking performance by using listwise losses over pointwise or pairwise approaches.More in the database of the SEO Research Suite: https://www.kopp-online-marketing.com/patents-papers/tf-ranking-scalable-tensorflow-library-for-learning-to-rank
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The document is an official overview of Googles Large Language Model Gemin. Gemini, Google's advanced AI app, offers a multimodal large language model (LLM) interface, handling text, audio, and images. Built on years of LLM research, Gemini supports various user needs, from productivity (like summarizing documents and assisting in coding) to creativity and curiosity, including creating outlines or helping explain complex topics. Pre-trained and fine-tuned with human feedback, Gemini uses Google Search and other resources to provide relevant, safe, and adaptable responses. While capable and continuously improved, it has limitations in accuracy and bias, with safety and privacy controls in place to ensure responsible usage and development.
Summary and analysis in the SEO Research Suite https://www.kopp-online-marketing.com/patents-papers/an-overview-of-the-gemini-app
