エピソード
-
This is the story of a teen in pain receiving support from a great coach. By itself, this is wonderful. This episode explains how a chain of relationships introduced the teen to the coach, even though some of the people in the chain didn't know the teen, and others didn't know the coach. Mutual trust and relationships built over time brought these coach and client together. This is the magic that matters.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
If the coach is the product, personal development is the most important business strategy. This should come as a huge relief.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
エピソードを見逃しましたか?
-
In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychological factors that make launch-based selling so brutal, and I also share some ideas (based on that wise client's input) on how it could actually be a pro-relationship, sustainable approach. Who knew.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse shared a few big insights, including:
1. He's happy to pay for expensive coaching for members of his executive team.
2. Every employee at YNAB has a Training and Development budget they can spend on books, courses, and conferences.
3. Jesse was a member of a "CEO club" whose structure is ideal for coaches who'd like to connect with the leaders high-revenue companies.
4. There's a well-established market of high-income people who are happy and excited to pay for all kinds of coaching and training.This is a good one--it's always nice to get a civilian's positive perspective on the power of coaching.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, hopes, confidence, and personal balance sheets go to die. Rather than produce a multi-hour philosophical analysis of the coaching industry (some day, some day!), today I'll just talk about how those who are offered training and those who offer it can end up with better results, fewer regrets, and maybe not so many irate people on Reddit.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
As coaches, we are the product--our skills are the product. The question is how do we become more skillful? In this episode, I suggest that the deliberate, patient practice of listening without an agenda is the key skill in coaching and that this skill, by itself, and boring as it may seem, makes us appealing and attractive to those whom we hope to serve.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
"She could coach you." That's what my wife, Kate, said about Amber Smith after meeting her. Kate has never said this before or since. (She knows many wonderful coaches, but not many who can wrangle my chaos in a coaching session.)
I've known Amber for a few years. I like her and trust her. Our philosophies align. I'd happily refer a close friend or family member to her for coaching, and I'm grateful to have her as a conversation partner on the show.
In this episode, Amber shares a story about "creating a client" in a completely service-oriented, non-transactional way. It's pretty great.
You can catch up with Amber on Instagram (@itsambersmith) and her website (itsambersmith.com).
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outline a marketing hypothesis built on the power of creating and nurturing a growing list of "maybe" relationships.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the person who wonders if it will ever work/if it will keep working. And I also helpful, non-dramatic data, so let's get into it.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
I look at my 2023 coaching practice through four lenses:
1. The workload.
2. The relationships.
3. The money.
4. The marketing.It was a good year for my practice. Looking forward to more of the same in 2024.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
-
After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a cold-emailing, spam-driven approach to client acquisition. She completed hundreds of consultations with people who didn't even know they were IN a consultation. She failed a LOT. But during all those failures she learned to give service, to provide answers, and to give value to the people she was talking to. She also started building relationships. Those relationships created opportunities for speaking to qualified prospects, which in turn led Melisa to become a preferred coach for employees of one of the biggest companies in the world.
I love Melisa's story because she showed such persistence and determination in getting herself into conversations with people she hoped to serve. She's a great example to me, and that's why I wanted to bring her message to you. You can find Melisa on her podcast and her website, MelisaLiberman.com.
-
I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I think my personality, my circumstances, and my typical client (coaches) all make this easier for me. I also think this approach results in me making less money than I could if I did things the "normal" way. So these ideas may be limited in their application, but I still think they're worth discussing.
-
My friend Josh is a brilliant relationship marketer who happens to be a lawyer.
In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice generate more revenue and more profit than ever.
I'm especially excited for him to tell the story of spending two years nurturing one referral relationship--a relationship that started with the referrer telling him they'd probably never send clients his way.
-
I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either.
Human nature and market realities are on our side, and in this episode I'll do my best to convince you how hard it would be for you to fail.
I'm excited about this one.
-
My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past where I had many more clients than I'm currently serving. See, "full" is only possible when you establish an inventory that can become "sold out". And now that I'm "sold out", I'm in a position to share insights such as: the new level of confidence I feel (not surprising, but worth discussing), the impact on my 2023 business plans (including the fact that I'm planning at all, which I never do), and how I'm dealing with the inevitable pull toward "scaling".
-
There are a few ideas I've heard in conversations about pricing one on one coaching:
1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching.
2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how much you value yourself).
Yes, pricing can reflect our clients' commitment and our confidence. But I think the judgmental view (is the client serious? am I worth it?) sets us up for frustration.
This episode introduces two new ideas:
1. Price as a strategic lever in a coaching business.
2. Using both price and coaching "inventory" to build momentum in the business.
It's good. Give it a listen.
-
In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media posts help people like you and trust you. Your published work helps them increase their desire to escalate a relationship with you. This episode explains how and why content is a powerful but misunderstood tool in a one-on-one coaching business.
-
Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm for a person who's pursuing a relationship-driven one-on-one coaching business. I think gardening is a much more useful framework for our business, and this episode explains why.
-
I see coaches doing two main types of work: coaching/mentoring and teaching/training. Although these aren't absolute concepts, it's helpful to know in which direction our work is biased. This episode paints a picture of how coaching/mentoring differs from teaching/training, and how your understanding of the difference will help you build confidence and momentum.
- もっと表示する