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Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year.
What You'll Learn:
How to craft the perfect Black Friday offer that stands out in a crowded market.
Why you MUST adjust your ad spend—and which platform will deliver the biggest ROI.
The critical importance of raising your AMER target and how to do it right.
Creative tips to maximize performance on Meta (and beyond!).
Why sending MORE emails than ever before could be your secret weapon.
Don’t wait! Implement these strategies TODAY to avoid leaving revenue on the table this holiday season.
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB GET $100 OFF AN ADMISSION MEMBERSHIP - https://www.youradmission.co/?ctc The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the talk of the industry. But is it worth your time, energy, and budget? In this episode of the Ecommerce Playbook Podcast, Richard and Taylor pull back the curtain on the hype surrounding AppLovin and reveal what’s really happening behind the scenes.
Here’s what we cover:
Why AppLovin is gaining attention: From its rapid growth to its ability to rival Meta Ads, find out what’s fueling the buzz.
The results we're seeing so far: Learn how some brands are achieving Meta-level ROAS and scaling their campaigns.
AppLovin's unique advantages: 7-day click optimization, no need for new creatives, and access to untapped high-value audiences.
Where skepticism remains: Can AppLovin sustain its early success? What happens when competition ramps up?
Our recommendations: How you can test this platform with minimal risk, just in time for Black Friday.
If you’re wondering whether this platform can transform your ecommerce growth strategy, this is a must watch. Plus, we share actionable tips on how to test AppLovin now—including how to take advantage of their free ad credit offer—and what metrics to look at to gauge success.
Show Notes:
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
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Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight growth opportunities, and share surprising insights about ad performance, consumer sentiment, and what it all means for Black Friday and beyond.
In this episode:
Why DTC growth for seven figure brands has stagnated.
The latest on ad performance for Meta, Google, and TikTok.
Everything you need to know about AppLovin: the new ad network taking ecommerce by storm.
Insights into consumer spending habits and rising discount rates.
Why consumer optimism about the economy might shake up your holiday sales strategy.
PLUS: Get a sneak peek of our upcoming special report on AppLovin and why every DTC marketer needs to pay attention!
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire ecommerce business. Join Richard and Taylor as they break down why Amazon and DTC should no longer be siloed, and how incorporating Amazon into your forecasting can revolutionize your profitability.
Discover why most brands mistakenly separate Amazon from their DTC strategies, leading to inefficiencies and competition within their own sales channels. Learn how to merge your media spend and revenue tracking for Amazon and your website into one cohesive strategy, identify true incremental revenue, and make smarter advertising decisions that maximize returns across all platforms.
We also share practical insights on new data integration techniques, how to run geoholdout studies, and why understanding the impact of your ad spend across channels is mission critical for ecommerce growth in 2025.
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB Get Our Prophit System - https://commonthreadco.com/pages/ecommerce-strategy The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC Global Accelerator – scaling from 5 to 30 clients in just 4 months. With demand through the roof, we’re now on a mission to find exceptional talent worldwide!
Highlights:
How the Accelerator delivers predictable, profitable growth for 7-figure brands. Why brands are lining up – and how we’re breaking growth barriers. Our urgent need for elite talent to join the team and make a global impact.We’re Hiring! If you’re ambitious and driven, this is your chance to learn from the best, work with cutting-edge systems, and elevate your career.
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB Apply Now - https://job-boards.greenhouse.io/globalaccelerator Let’s Connect - https://commonthreadco.com/pages/accelerator The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Get the Prophit System: https://commonthreadco.com/pages/ecommerce-strategy
In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actual marketing actions that generate revenue. Richard and Taylor jump deep into how finance teams often miss the mark when predicting revenue growth—because they lack control over the marketing levers that drive results.
Join us as we unveil CTC’s Event Effect Model, an approach that empowers marketers to take charge of revenue forecasting. By leveraging historical data, marketing events, and detailed actions, this model allows ecommerce brands to transform their future predictions into actionable plans.
Discover:
Why traditional financial forecasts often fall short
How marketing actions like product launches, promotions, and ads directly influence revenue
The innovative strategies CTC uses to model marketing-driven revenue growth
How to use marketing events as building blocks for more accurate predictions
If you’re ready to rethink how your ecommerce brand approaches revenue forecasting and take control of your future, this is an episode you don’t want to miss. Hit that subscribe button, drop a like, and let's dive into the future of revenue forecasting!
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
Show Notes: -
Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this episode of the Podcast, we talk about why underspending on Black Friday could be the biggest misstep for your November sales and how to avoid it.
Taylor breaks down the importance of concentrated spending on Black Friday and Cyber Monday and shares actionable insights on pacing your budget for maximum returns. Don’t let outdated strategies or early-bird sales trends pull you away from what really works!
Topics Covered:
The unique opportunity Black Friday provides for ecommerce brands
How to avoid spreading your budget too thin leading up to Black Friday
Data-backed insights on why Black Friday outperforms other sales days
Tips for maximizing efficiency on Black Friday and Cyber Monday
If you’re looking to make the most of your holiday sales season, this episode is a must-watch. Hit subscribe for more eCommerce strategies and tips, and make sure you’re ready to win big this Black Friday!
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on ad campaigns. With an unprecedented wave of political spending flooding digital platforms, advertisers need to prepare for shifting CPMs, reduced conversions, and increased competition—especially in swing states.
From understanding the effects on Meta and Google ads to insights on how to handle performance dips, we’ve got the data and strategies to help you weather the storm. Don’t panic! Taylor and Richard walk through what to expect, how to adapt, and why staying the course is critical for keeping your ads on track as we approach Black Friday and Cyber Monday.
Show Notes:
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
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Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Common Thread Collective’s Profit System—the tried-and-true method helping ecommerce brands achieve predictable, consistent growth. Join host Richard and our sales experts, Matt and Peter, as they walk us through the key steps to building a data-driven strategy for profitability, even in challenging markets.
From data integrity and customer acquisition models to marketing allocation and performance tracking, we cover every essential part of this system that’s transforming brands and helping them not just survive but thrive in 2024 and beyond.
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why are 7-figure stores seeing a slowdown in growth? How are political ad spending and shifting consumer behaviors affecting your bottom line? And most importantly, what can you do about it heading into the critical Q4 period?
Join our panel of experts as we break down the data behind the Direct-to-Consumer Confidence Index (DTCCI) and explore theories on why revenue growth is stalling. We’ll discuss the impact of the upcoming election, the growing trend of value driven consumers waiting for bigger discounts, and how large ecommerce brands are adjusting their strategies in a tighter, more competitive market. Plus, we’ll dig into what this means for Black Friday, Cyber Monday, and your holiday sales.
If you’re navigating the complexities of ecommerce right now, this episode is packed with insights to help you adjust your strategy and drive profitability. Don’t miss these critical discussions on the future of DTC brands!
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the busiest shopping season of the year!
From crafting irresistible offers to optimizing your media spend, we’re giving you a proven game plan to stand out from the competition and make sure your business ends the year with a bang. Whether you're a seasoned pro or just getting started, these tips are critical to your success.
Here's what we cover:
How to create a killer Black Friday offer that customers can't resist
The secret to increasing your ad spend without hurting profitability
Why focusing on Meta (Facebook & Instagram) ads is crucial in Q4
How to optimize your creative for high-conversion placements like Reels
The power of email marketing – and why you need to send more emails than ever
Don't miss these must-do strategies – your Black Friday success depends on it!
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In this episode, Taylor shares his biggest critique of cost controls in digital advertising.
Join Richard and Taylor as they explore the limitations of cost controls, including the challenges of relying on human logic and consistency in a constantly evolving ad landscape. They dive into the role of AI in ad management, the struggle to trust automation, and the emotional hurdles that often lead to poor decision-making.
Taylor also shares insights on how to optimize campaigns for long term success by balancing human creativity with machine driven precision. This episode is a must watch for anyone interested in digital marketing strategy, campaign optimization, and the future of AI in ecommerce!
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO, to break down essential SEO strategies tailored for Q4 and holiday promotions in 2024.
From understanding organic search declines to building robust metadata, schema markup, and leveraging Google Merchant Center, we dive into actionable steps to ensure your ecommerce site captures holiday shoppers and increases conversions. Plus, we share a sprint checklist to optimize your site’s performance before Black Friday, Cyber Monday, and beyond!
Key Takeaways:
Holiday SEO tactics to increase organic traffic
How to use metadata and schema markup effectively
Leveraging Google Merchant Center for visual search results
Preparing for Q5 with clearance strategies and 301 redirects
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produce sustainable profit in today’s competitive landscape. These brands not only achieved significant revenue but also balanced it with strategies that drove genuine profitability—no easy feat in the current market climate.
In this in-depth video, we’re sharing the hard truths, pivotal insights, and key takeaways we learned from these standout brands. From high-level strategic decisions to the day-to-day tactics that drive success, we’ll cover it all, including:
Adapting to Industry Shifts: How these brands pivoted their approach to stay ahead amidst fluctuating market demands, economic pressures, and digital advertising changes.
The Power of a Solid Profit System: Why the most profitable brands don’t just rely on individual marketing tactics—they implement robust systems designed to consistently generate positive ROI.
Media Buying That Delivers: Insights on effective ad spend allocation and platform strategies, and how these brands optimize performance across Google, Meta, TikTok, and beyond.
Creative That Drives Conversion: Discover the importance of creative volume and how brands efficiently produce ad content that resonates with today’s audience.
Customer Retention and Reactivation: Strategies these brands use to engage loyal customers and re-engage lapsed buyers, maximizing revenue beyond the first sale.
Efficient Operations for Profit-Driven Growth: How a lean and intentional approach to operations and costs can make the difference in achieving real profit.
If you're a brand founder, marketer, or ecommerce leader looking to build a profitable business, this video is packed with invaluable insights directly from the front lines of profitable ecommerce. Learn the tactics and mindset shifts that are helping the industry’s top players win in 2024—and discover how you can apply them to your own business.
Hit play to dive into these powerful strategies, and don’t forget to subscribe for more industry insights, success stories, and actionable tips for profitable growth in ecommerce.
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane Sanders, CTC's VP of Employee Development and Performance, discuss how rethinking company culture can drive profitability, enhance team performance, and reduce turnover. Learn how CTC balanced high standards, accountability, and employee engagement to create a thriving workplace where people are empowered to perform at their best.
Whether you’re a leader looking to boost your company’s culture or an employee interested in understanding what makes high-performing teams tick, this episode offers valuable insights and actionable steps for building a resilient and results-driven culture.
Tune in to discover:
The key differences between employee-centric and standards-centric approaches
Why aligning company culture with customer value improves satisfaction and profitability
Practical strategies CTC used to operationalize culture shifts and set employees up for success
Don't miss this powerful conversation on transforming company culture for sustainable growth!
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.
Key Takeaways:
Data Integrity: Clean up your email data for more effective campaigns.
Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.
Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.
New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.
Cross-Channel Strategy: Use insights from email to improve your paid ad performance.
Testing & Tactics: Smart testing to improve engagement and conversions during Q4.
Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their businesses are thriving? Taylor shares his insights on the cultural norms, financial misconceptions, and psychological traps that keep business owners stuck in a cycle of reinvestment, constantly betting it all on growth.
Learn why many business leaders unknowingly give away their profits to external parties like advertisers and suppliers, and why it’s crucial to shift your mindset from scaling at all costs to actually realizing financial value. If you're an entrepreneur struggling with how to take money out of your business or wondering why your efforts aren't leading to personal wealth, this episode is for you.
Key Takeaways:
The difference between making money and winning in business
Why entrepreneurs are addicted to reinvesting every profit
How to set financial goals that prioritize shareholder (and personal) value
The surprising reasons business owners don’t take distributions
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database.
We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season.
Key Points:
Data driven discounting strategies for Black Friday
Insights from over 2,000 ecommerce brand offers
How to structure your Black Friday offers to stand out
The impact of inflation and deflation on pricing and discounts
Creative tactics beyond sitewide discounts
Get ready to maximize your Black Friday sales and make data work for you this holiday season!
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database -
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making.
While much of business focuses on metrics and analysis, Taylor shares insights from recent in person conversations with clients and fellow CEOs that reveal a different story. They discuss the emotional side of entrepreneurship, why team development often outweighs marketing strategies, and how building genuine human connections can lead to better decision making.
Tune in to hear about the struggles founders are facing today, how they’re navigating the challenges of leadership, and the crucial importance of building a supportive community.
Key topics covered:
Team building vs. data driven decisions
CEO challenges around compensation and equity
The role of emotional support in business leadership
How human connection influences success
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season.
Together, they break down how to approach each phase of the holiday shopping period, from the "7 Peaks and 1 Valley" concept to optimizing creative for Black Friday, Cyber Monday, and beyond. They’ll share actionable tactics for maximizing momentum, navigating media price surges during election season, and using influencer marketing and organic strategies to stay ahead of the competition.
Learn how to ride the "holiday rollercoaster" with confidence, build urgency with creative messaging, and use data-driven tactics to close out the year strong.
Whether you’re a brand prepping for the holiday rush or looking for fresh strategies, this episode is packed with tips to boost your ecommerce success.
Show Notes:
Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm. - Se mer
