Episoder

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the Inbound PR.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Iliyana Stareva

    Bio:

    Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives the execution of the programā€™s strategy. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

    Links:

    https://www.iliyanastareva.com/

    https://www.linkedin.com/in/iliyanastareva/ ā€¦

    https://twitter.com/IliyanaStareva/

    https://www.instagram.com/iliyanastareva/

    https://www.facebook.com/IliyanaStarevaBrand ā€¦

    Enough small talk, let's talk "Inbound PR"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the challenger brand.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Andrea D'Aloia

    Bio:

    Andrea Dā€™Aloia has several years of exposure in managing successful brands as Nutella, Kinder and Burger King across different markets around the world.

    Especially working for Burger King , where he is currently leading the role of EMEA Brand director, he has been involved in multiple awards winning campaigns that challenged the normal limitations Brands impose themselves. ā€œScary Clown Nightā€ , ā€œBurger Clanā€, ā€œLove Fireā€ are just few examples.

    His motto is ā€œBe afraid, but do it anywaysā€.

    Enough small talk, let's talk "Challenger Brand"

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  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Marcomms.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the incredible Hel Reynolds

    Bio:

    Hel Reynolds is a respected social media trainer, teaching corporate comms and marketing pros the latest and best creative strategies and tactics. She has bags of PR and social media awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards. Thou can join her free Comms Creative Club - a newsletter readers and Facebook group where Hel is on a mission to get people feeling creative, fearless & proud about their work. She also loves to draw cartoons, chat to cats that live on her road, and binge watch repeats of the sitcom Frasier.

    Enough small talk, let's talk "Marcomms"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Localisation.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the multilingual Ellen De Visser

    Bio:

    Ellen de Visser is a multilingual, Berlin-based entrepreneur from the Netherlands. She speaks 7 languages through living in 6 countries and connecting with locals, and helps businesses do the same with her translation agency AccessEast. Her company provides language services and has an extra big range of Eastern European and Central Asian languages. Besides running her company, Ellen is one of the head organisers of the Language Influencer Summit, an influencer marketing conference, and enjoys public speaking. This month she spoke at TEDxWolverhampton and TEDxPlovdiv and over the last years she spoke about entrepreneurship, languages and intercultural marketing at conferences around the world. From Silicon Valley to TEDx to the Marketing Buzzword Podcast!

    Website:

    www.accesseast.eu

    Enough small talk, let's talk "Localisation"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at FOMO.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the TEAriffic May King Tsang.

    Bio:

    FOMO Creator and Social Media Correspondent May King Tsang made her debut at #ATOMICON19: Andrew and Peteā€™s sell out conference. Her role was to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! Sheā€™s been Live Tweeting professionally for many years helping conferences, festivals and workshops trend with their hashtags in Australia and the UK. May King continues to help conferences around the world with her FOMO prowess and in 2019 has already been hired to FOMO Create and Social Correspond at a Music Festival, Social Media Conferences, Masterclasses and Workshops so far. May King is also a lover of tea, and youā€™ll mainly find her tweeting with her teapuns at @maykingtea.

    Enough small talk, let's talk "FOMO"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Automation.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Jaime Slutzky.

    Bio:

    Jaime Slutzky is the host of the Tech of Business podcast and works as a virtual technology officer for entrepreneurs and small businesses. Jaime left her corporate IT career in 2011 to pursue entrepreneurship and be home with her daughters. She began with WordPress freelancing and through many twists and turns, expanded her toolset and balanced this with actual client needs. She doesn't believe in the one sized fits all method, nor all-in-one products but in finding and implementing the best right tool for the task at hand that will continue to support the client or product into the future.

    Jaime specializes in making online technology do it's job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. The solutions that Jaime develops for her clients are completely customized and integrated with the other tools they use. She understands the principles of a solid tech stack and balances this with what her clients truly need.

    URL: https://itunes.apple.com/us/podcast/tech-of-business/id1368927036?mt=2

    Enough small talk, let's talk "Automation"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Meme Marketing.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the wonderful Lorenzo Luiso.

    Bio:

    Lorenzo is the founder of Brick Digital, a search and content marketing consultancy who set out to deliver reliable results and innovative campaigns, with a straight-talking approach, for small-medium sized businesses. Lorenzo took a different route to most in online marketing, setting up his own e-commerce business before taking his ideas, experience, and passion for marketing to start Brick Digital. He's passionate about breaking down the boundaries and taboo around online marketing, making it more accessible for established 'old-school' businesses.

    URL: http://brick-digital.co.uk

    Enough small talk, let's talk "Meme Marketing"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œcustomer journey"

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Sam Wilcox

    Bio:

    Sam Wilcox is the founder of Tribecto Automations, a marketing, sales and business automation consultancy for SMEs selling mid to high ticket services. With over 10 years experience in the digital marketing industry, Sam decided to double down on his passions - helping clients can get more leads, make more sales and save more time with custom marketing automation and CRM software setups.

    Links:

    Website: https://tribecto.com
    YouTube: https://www.youtube.com/c/tribectoautomations

  • Hello and welcome back to another episode the Marketing Buzzword Podcast. In this episode I talk to you about the release of my new book. I apologise for missing an episode and I share with you an update on what's to come!

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today we are going to break down the psychology of buzzwords, and begin to work out why we use them, and how they can spread so far and so fast.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks episode . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on more expert guests.

    This show is taken an adapted from a chapter in Ben's new book 'Marketing Buzzword to Marketing Authority' - To be released March 2019. In this chapter Ben explores the psychological rationale around buzzwords, in particular how they gather momentum and why some even fail to take off in the first place.

    So hold, on tight, we are about to fly around the beehive and explore why we use buzzwords.

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œLead Generationā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the fantastic Cathy Wassell!

    Bio:

    Cathy is a Lead Generation Strategist specialising in Facebook Ads and LinkedIn. She has worked in marketing for 24 years and now runs her own social media agency, Socially Contented, as well as a membership site for new businesses, Go With The Pro. She helps businesses, coaches and consultants find more clients in an ethical and personal way.

    Cathy's Social Media Links

    https://www.sociallycontented.com

    https://www.gowiththepro.uk

    Enough small talk, let's talk "Lead Generation"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at buzzwords Vs Jargon.

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the wonderful Roger Edwards.

    Bio:

    Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

    An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ā€˜big corporateā€™ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

    He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a speaker. Heā€™s the host of the popular Marketing and Finance Podcast.

    As a qualified yoga and exercise teacher, Roger has also been known to ask his clients to take off their ties and put on their trainers, taking their fitness, as well as their marketing, to the next level.

    Links to Rogers work and social

    https://rogeredwards.co.uk/

    https://www.linkedin.com/in/rogeraedwards/

    https://twitter.com/Roger_Edwards

    Enough small talk, let's talk "Buzzwords Vs Jargon"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œMarketing Qualificationsā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Ai Addyson-Zhang.

    Bio:

    Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in communication studies respectively from Syracuse University and the University of Maryland in the United States. Ai has been teaching in higher education for more than a decade. Inside the classroom, Ai teaches public relations and social media classes at the college level. Her speciality is in using social media and digital media devices to enhance student engagement and learning outcomes. Ai believes that when used appropriately, digital media devices have the potential to create a classroom that is not confined by the physical walls. (a shorter version of this: Dr. Ai Addyson-Zhang is an educator and an entrepreneur. As an education consultant, Ai coaches educators to learn how to use social media and digital media devices to enhance teaching and learning.

    Outside the classroom, Ai is a consultant, keynote speaker, blogger, and video content creator. She coaches educators, leaders, and executives to learn how to leverage social media and digital tools to become effective and authentic storytellers to build communities and grow businesses by applying her 3-C system to gain Clarity, Credibility, and Community. Aiā€™s story has been featured in Forbes, Inside Higher Education, Pearson Educationā€™s ebook on digital learning, Mark Schaferā€™s Tao of Twitter, Deirdre Breakenridgeā€™s Answers for Modern Communicators. Ai is also a contributor to Entrepreneur and HubSpot Academyā€™s Social Media Certification. She has also appeared in numerous podcasts such as Women WorldWide, The Council on the Future of Education Radio Show, HubSpot Teachersā€™ Lounge, Dr. Will Show, Marketing Study Lab, Moving Forward, Getting Shit Done, Education on Fire, A Seat at the Table, etc.

    Ai's Social Media Links

    https://www.linkedin.com/in/aiaddysonzhang/

    https://twitter.com/aiaddysonzhang

    Enough small talk, let's talk "Human Connections"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œMarketing Qualificationsā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Peter Sumpton.

    Bio:

    Nicole Osborne is a marketing consultant based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.

    Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.

    Nicoleā€™s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.

    Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.

    Nicole launched her new vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social.

    Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses. Why not join the #GoWithThePro Twitter chat every Thursday at 8 pm?

    http://lollipopsocial.co.uk/about/

    https://twitter.com/Lollipop_Social

    https://www.linkedin.com/in/nicoleosborne1/

    Go With The Pro

    https://gowiththepro.uk/

    https://twitter.com/GoWithTheProUK

    https://www.facebook.com/groups/gowiththepro/

    Enough small talk, let's talk "Marketing Qualifications"

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œMarketing Qualificationsā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Peter Sumpton.

    Bio:

    Peter has worked within the Marketing profession ever since leaving University via various organisations from SMEs to large multinational PLCs in a number of different market sectors including; media and manufacturing.

    Today, as a Tutor and Podcaster of Marketing, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in the ultimate goal in helping people gain professional Marketing qualifications.

    Having been in this position himself, he knows exactly what it takes to pass a CIM Qualification and become a Chartered Marketer in the process. The passion and commitment to the profession he loves ā€“ Marketing, can be infectious.

    Helping others succeed and pass their CIM Qualifications by focussing on specific individual assignments, not generic Marketing studies is where Peterā€™s teachings differ. Working through theories and concepts, referencing and case studies making each part easier to understand and implement so that studying becomes fun and engaging.

    Watching other people pass their CIM qualifications through his teachings and tutoring is an absolute honour.

    Social links:

    Peter's Linkedin

    Marketing Study Lab & Podcast

    Chartered Institute of Marketing

    Enough small talk, let's talk "Marketing Qualifications"

  • Welcome back to ā€˜The Marketing Buzzword Podcastā€™ by Ben M Roberts. In this weeks podcast I take a look back at the first 75 episodes of the show, and give a summary of everything covered in an incredible year for the podcast!

    What was your favourite episode of the podcast? Who was your favourite guest? Have you changed your mind about any of the buzzwords

    Also make sure you check back to all previous episodes of the podcast on iTunes, Stitcher, or the website

    Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ā€˜The Marketing Buzzword Podcastā€™

  • This weekā€™s Bitesize Buzzword/Buzzterm is: Creating a Culture

    Welcome back to ā€˜The Marketing Buzzword Podcastā€™ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Creating a Culture.

    Why is creating a culture important? How can you actually create a culture? What are some of the barriers to creating a positive company culture?

    Also make sure you check back to episode 53 of the podcast with Craig Barnett from Culturvate all about corporate culture and the importance it has.

    Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ā€˜The Marketing Buzzword Podcastā€™

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œOnline Coursesā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the fantastic Rob Balasabas.

    About Rob:

    Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkificā€™s message on social media. You may also find him engaging with their private online community of course creators inside the ā€œThinkific Studioā€ Facebook Group. Rob has been with Thinkific since 2016, starting on the Customer Champion Team where we worked closely with customers to get their Thinkific sites off the ground, and making the leap into the Marketing Team in early 2018. These days, you may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts, if heā€™s not in line at the local taco food truck or artisan coffee shop :)

    Robā€™s Social Links:

    Instagram: https://www.instagram.com/robsotheraccount

    Linkedin: https://www.linkedin.com/in/robbalasabas

    Youtube: https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA

    Twitter: https://twitter.com/rob_balasabas

    About Thinkific:

    Thinkificā€™s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether youā€™re educating 10 students or 10 million, feel confident that youā€™ve got the easiest technology and best support in the business.

    Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business. Visit www.thinkific.com to start creating your online course today!

    Thinkificā€™s Social Links:

    Instagram: https://www.instagram.com/thinkific

    Linkedin: https://www.linkedin.com/company/thinkific

    Youtube: https://www.youtube.com/user/Thinkific

    Twitter: https://twitter.com/thinkific

    Enough small talk, let's talk "Online Courses"

  • This weekā€™s Bitesize Buzzword/Buzzterm is: Gamification

    Welcome back to ā€˜The Marketing Buzzword Podcastā€™ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Gamification.

    How can gamification improve the customer experience? How does gamification improve company culture? How do you measure the impact of gamification?

    Also make sure you check back to episode 59 of the podcast with Michael Berean for 45 minutes of brilliant branding and social media advice!

    Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ā€˜The Marketing Buzzword Podcastā€™

  • Hello again and welcome back to the Marketing Buzzword Podcast!

    This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and todayā€™s buzzword is ā€œSnackable Contentā€

    Iā€™m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

    The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

    Iā€™m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if youā€™d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

    Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

    Right thatā€™s more than enough about me. Itā€™s time to introduce this weeks guest! This episodeā€™s expert buzzword bee is the brilliant Julia McCoy.

    Bio:

    Julia McCoy is the CEO of Express Writers, blogger, author, and has been named an industry thought leader by several publications. Her favorite thing is making the gray areas of content marketing clear with practical training, teaching, and systems. She grew her content agency to more than 95 experts on staff and $4 MM in revenue inside just 7 years. Sheā€™s the author of two bestselling books on content marketing and copywriting, the creator of two industry courses, and the host of The Write Podcast. Julia lives in Austin, Texas with her daughter and husband. Follow her on Twitter @JuliaEMcCoy.

    Enough small talk, let's talk "Snackable Content"