Episoder
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Growth without purpose leads to burnout and misalignment.
In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.
Key insights:
ā Why businesses need a clear purpose to grow sustainably
ā The connection between leadership, culture, and profit
ā How the Four-Leaf Growth Model drives long-term successIf youāre looking for a smarter way to grow, this episode will give you the strategy to make it happen.
š§ Subscribe and set notifications to our YouTube Channel.
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Your brand is more than a logoāitās the feeling people get when they interact with your business.
In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.
Key insights:
ā Why branding is the foundation of business growth
ā How to design a brand that stands out
ā The biggest mistakes businesses make with brandingIf your business isnāt getting the recognition it deserves, this episode will help you refine your brand strategy for better results.
Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner
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Manglende episoder?
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In this episode of the $4M Strategiesā¢ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but donāt realize that value is also driven by reducing risk.
Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means more freedom and better outcomes, whether you plan to sell or scale.
Key takeaways:
Why EBITDA Ć multiple matters
How to reduce business risk
What creates long-term freedom for owners
Listen to this short episode and take one step toward building a business that doesnāt depend on you.
š§ Visit 40Strategy.com to listen and learn more.
Our $4M Strategiesā¢ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple: https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategiesā¢ podcast, Dr. Christopher Croner shares practical tips to make better hiring decisions.
Discover the three traits every great Hunter salesperson must have: achievement, competitiveness, and optimism. Learn how tools like the Drive Test can help you identify the right candidates and avoid costly mistakes.
š§ Check out our Trusted Partners on our website, who can help with your sales team assessment. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner
Tune in now to refine your hiring process and build a winning sales team.
Connect with Christopher:
Website: https://salesdrive.info/
LinkedIn: https://www.linkedin.com/in/christophercroner/
Facebook: https://www.facebook.com/SalesDriveLLC/
Get Your Copy of āNever Hire a Bad Salesperson Againā: https://a.co/d/i19ZoHd
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Are you ready to revolutionize your financial reporting?
In this episode of the $4M Strategiesā¢ podcast, Michelle Rose and Shea Keats share how micro reporting is transforming how businesses manage their finances.
By combining cash and accrual accounting, this innovative approach offers a clear weekly view of cash flow, revenue, and expenses. Gain actionable insights, improve accountability, and make smarter financial decisions.
Let 40 Accounting help with your Financial Reporting!
š§ Tune in to learn how micro reporting can give your business a competitive edge.
Connect with Michelle and Shea:
Website: https://breakawayba.com
LinkedIn: https://www.linkedin.com/company/breakaway-ba/
Facebook https://www.facebook.com/BreakawayAdvising
Instagram https://www.instagram.com/breakaway_ba/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI is no longer optional for businesses looking to grow and stay competitive.
On this episode of the $4M Strategiesā¢ Podcast, Lubo Smid shares practical tips for integrating AI into your operations.
Key highlights:
Why AI adoption is a must in todayās fast-changing world.
How AI tools like ChatGPT can simplify tasks and save time.
The impact of faster email response times on business success.
Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner
Listen now to learn how your business can benefit from AI today.
Connect with Lubo:
Website: https://www.lubosmid.com
LinkedIn: https://www.linkedin.com/in/lubosmid/
Instagram: http://instagram.com/lubosmid/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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How can AI make your business more efficient? In this episode of the $4M Strategiesā¢ podcast, Bill Conerly breaks down practical AI applications that can transform your operations.
From automating document processing to enhancing customer interactions, AI tools are changing the way businesses function. Bill shares specific use cases and offers insights on how to identify the best opportunities for AI in your industry.
š§ Want to use our custom ChatGPT prompt to build your Company Vision? https://calendly.com/erin-gibney/book-a-call
Tune in to discover how AI can help you stay ahead of the competition.
Connect with Bill:
Website: www.conerlyconsulting.com
LinkedIn: https://www.linkedin.com/in/businomics/
Instagram: @BillConerly
Book title: The Flexible Stance: Thriving in a Boom/Bust Economy
Book link: https://conerlyconsulting.com/writing/the-flexible-stance/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI has the power to transform your business, but where do you begin?
In this episode of the $4M Strategiesā¢ podcast, Avi Hacker explains how to apply AI to identify patterns, automate tasks, and improve workflows. Learn how to focus on data-rich environments and tackle repetitive tasks while leveraging AI to create impactful solutions.
Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner
š§ Tune in now to discover actionable steps for making AI work for your business.
Connect with Avi:
Website: https://theaiconsultingnetwork.com
LinkedIn: www.linkedin.com/in/avi-hacker
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI isnāt just a buzzwordāitās a tool that can transform your business.
In this episode of the $4M Strategiesā¢ podcast, Angus Nelson breaks down how AI tools like ChatGPT can help you stay competitive and increase efficiency. Learn how to start small, write effective prompts, and scale AI adoption for real business results.
š§ Listen now and discover how to integrate AI into your operations. Want to learn more? Let 40 Strategy help!
Tune in now to discover why using AI is essential in todayās business world.
Connect with Angus:
Website: http://www.angusnelson.com
LinkedIn: https://www.linkedin.com/in/angusnelson/
Facebook https://www.facebook.com/angusnelson
Instagram https://www.instagram.com/angusnelson
Twitter https://twitter.com/angusnelson
Book āConfidence Comes Lastā: https://drive.google.com/file/d/1z1QecnknNOYrH9g4FoPIiw_YeMMcWuTb/view?usp=sharing
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI has the potential to transform your business, but where do you begin?
On this episode of the $4M Strategiesā¢ podcast, Darrin Jahnel explains how to take the first steps toward adopting AI. He breaks down the process into small, actionable steps: start with a single use case, create a prototype, and focus on building momentum.
Learn how to approach AI as a multi-year transformation, ensuring your team is prepared for long-term success.
Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors
š§ Listen now and start leveraging AI to drive real results in your business.
Connect with Darrin:
Website: www.jahnelgroup.com
LinkedIn: https://www.linkedin.com/in/darrin-jahnel/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2 -
AI is changing the way we workāare you ready to harness its power?
On this episode of the $4M Strategiesā¢ Podcast, Trent Gillespie shares three key steps to successfully implement AI in your business:
Educate your leadership team on AIās capabilities.
Develop clear policies to guide AI use and protect data.
Adopt tools like ChatGPT Teams to boost productivity securely.
Trent also discusses how AI creates growth opportunities without eliminating jobs.
Ready to adopt AI and grow your business? Letās get started.
š§ Listen now to learn how your business can embrace AI and thrive.
Connect with Trent:
Website: https://trentgillespie.live
LinkedIn: https://linkedin.com/in/trentgillespie
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI is no longer the future, itās the present.
On this episode of the $4M Strategiesā¢ podcast, Michael Wills, CEO of Topline Solutions, discusses how AI is revolutionizing sales and marketing. Learn how 60% of sales teams are already using AI to personalize outreach, build better lead lists, and create dynamic sales playbooks.
Discover actionable strategies to stay competitive in a rapidly changing landscape. Donāt miss this practical, high-value discussion on the tools and techniques transforming the way businesses succeed.
Subscribe and set notifications to our YouTube Channel.
Connect with Michael:
Website: www.toplinesolutions.org
LinkedIn: https://www.linkedin.com/in/michaelwills2/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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AI isnāt the futureāitās the present.
On this episode of the $4M Strategiesā¢ Podcast, Trey Taylor explains how leaders can use AI to drive productivity, save time, and reduce costs.
Key highlights:
Generative AI vs. automation: Whatās the difference, and why does it matter?
Real-world examples of how AI transforms business processes.
Tips for integrating AI into your operations effectively.
Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors
š§ Listen now to discover how AI can give your business a competitive edge.
Connect with Trey:
LinkedIn: www.linkedin.com/treytaylor
Facebook: www.facebook.com/treytaylor
Twitter: www.x.com/treytaylorceo
Website: www.trey-taylor.com
Get Your Copy of āA CEO Only Does Three Things: Finding Your Focus in the C-Suiteā: https://a.co/d/3Qp266Z
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2 -
Selling your business? Preparation is everything.
On this episode of the $4M Strategiesā¢ Podcast, Lisa Bothwell from AMM Law breaks down the key legal steps to take before putting your business on the market.
ā Organizing intellectual property and contracts
ā Disclosing litigation early in due diligence
ā Managing employee awareness and confidentialityGet ahead of the process and increase your companyās value. Listen now!
Podcast Sponsor: Lisa Bothwell
Want to be a sponsor? Reserve your spot today!
Connect with Lisa:
Website: https://www.ammlaw.com/
LinkedIn: https://www.linkedin.com/in/lisa-a-bothwell-b9672579/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Strong SOPs are the secret to scalable success.
On this episode of the $4M Strategiesā¢ Podcast, Lance Graulich, franchise expert and CEO of Eye on Franchising, explains how SOPs (Standard Operating Procedures) can simplify your business and make growth more achievable.
Key highlights:
Why SOPs are the foundation for franchise success.
How clear SOPs improve consistency and business value.
Practical tips for creating scalable systems.
Subscribe and set notifications to our YouTube Channel.
š§ Listen now to learn how SOPs can transform your business.
š Connect with Lance Graulich
š Website: www.lancegraulich.com
š¼ LinkedIn: https://www.linkedin.com/in/lanceeyeonfranchising/
š Facebook: https://www.facebook.com/lance.graulich/
šø Instagram: https://www.instagram.com/lance.graulich/
š¦ Twitter: https://x.com/lancegraulich
š Featured in: Luminary Leadership ā USA Today Bestseller (with friends)
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2 -
SOPs only work if your team actually uses them.
On this episode of the $4M Strategiesā¢ Podcast, Adi Klevit explains how to roll out standard operating procedures effectively and get your entire team on board.
Key insights:
Build leadership buy-in to drive SOP adoption.
Align SOPs with your metrics and KPIs.
Create accountability and keep processes up to date.
Listen now to learn how to turn your SOPs into a valuable tool for scaling your business.
40 Strategy can help with your SOPs!
Connect with Adi:
Website: https://www.bizsuccesscg.com/
LinkedIn: https://www.linkedin.com/in/adiklevit/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Scaling your business starts with strong SOPs.
In this episode of the $4M Strategiesā¢ Podcast, Michaelangelo Gerardi explains why documenting your processes is critical to maintaining consistency and reducing risks as your business grows.
Key highlights:
How to create SOPs using video and simple documentation.
Why clear SOPs improve team efficiency and scalability.
Practical tips for building SOPs that any team member can follow.
š§ Listen now to learn how to create SOPs that streamline operations and drive results.
Connect with Michaelangelo Gerardi
š Website: https://coach.gerardiperformance.com/ngc-training
š LinkedIn: https://www.linkedin.com/in/michaelangelo-gerardi- a043b3189/
š Facebook: https://www.facebook.com/michael.gerardi.12
šø Instagram: https://www.instagram.com/michaelgerardi_/š„ Free Download
The FitPro Scaling Playbook by Michaelangelo Gerardi
Get your copy here: https://46508179.fs1.hubspotusercontent-na1.net/hubfs/46508179/FitPro%20Organic%20Scaling%20PlayBook.pdfConnect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Building real customer relationships goes beyond the sale.
On this episode of the $4M Strategiesā¢ Podcast, John and Mark Cronin of Johnās Crazy Socks share how theyāve created a business model centered on spreading happiness.
Key insights:
Add personal touches to stand out, like handwritten notes and candy.
Give back to your community to build loyalty and trust.
Listen and adapt to customer needs to serve them better.
Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner
Connect with John and Mark:
Website: https://johnscrazysocks.com/
LinkedIn: https://www.linkedin.com/in/mxcronin/
Facebook: https://www.facebook.com/johnscrazysocks
Instagram: https://www.instagram.com/johnscrazysocks/
Twitter: https://x.com/JohnsCrazySocks
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Innovation is critical to staying ahead in todayās rapidly changing world.
On this episode of the $4M Strategiesā¢ Podcast, Lubo Smid, CEO of STRV, shares strategies for creating a culture of innovation across your organization.
Key takeaways:
Instill an innovation-first mindset across your team.
Use AI to test and improve ideas before launching.
Build forward-looking solutions to stay competitive.
Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors
Donāt miss Luboās practical advice for fostering innovation that drives success.
Connect with Lubo:
Website: https://www.lubosmid.com
LinkedIn: https://www.linkedin.com/in/lubosmid/
Instagram: http://instagram.com/lubosmid/
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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Customer focus drives innovation.
In this episode of the $4M Strategiesā¢ Podcast, Trent Gillespie, CEO of Stellis AI, shares three key strategies for creating successful, customer-centered products:
Talk to your customers and identify their biggest pain points.
Use the āJobs-to-Be-Doneā theory to understand what drives their decisions.
Leverage AI to brainstorm, innovate, and improve efficiency.
Trent also shares how observing real-world customer behavior can uncover untapped opportunities to improve your product or service.
Let us help with your Innovation Strategy!
Listen now to learn how these strategies can fuel innovation and growth for your business.
Connect with Trent:
Website: https://trentgillespie.live
LinkedIn: https://linkedin.com/in/trentgillespie
Connect with Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
š§ Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
š§ $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
š Read Carlās book "Lost at CEO: An Entrepreneurās Guide to Strategy": https://a.co/d/iMiZVf2
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