Episodes
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What does it mean to belong? It is a feeling of fitting in, of participation, of joint ownership and of home. When we look at the local landscape of fashion’s industry and culture in Germany, are all welcome to participate, and does the industry and mainstream culture invite plural identities? Is fashion diverse, inclusive, and equitable?
This episode shares a panel from the 202030 Pop-up: Culture & Communication, which took place in Berlin on 06/02/2024, and assembled perspectives on fashion that promotes active diversity, equity, and inclusion. Beatrace Angut Oola, the founder and CEO of Fashion Africa Now, Anbid Zaman, the LGBTQ+ activist and board member at Campaign against Homophobia Germany, and Mick Morris Mehnert, actor, model, and community manager of Auf Augenhöhe Design, sit down with studio MM04’s Lou Croff Blake to tell their stories of navigating identity in the fashion context, and growing communities that engender belonging. The panel collectively asks: what might German fashion do better to create Pluriverse, instead of a social monoculture?
If your company wants to dive deeper into these topics, develop its DEIB approach, and enjoy a great team-building experience, consider studio MM04’s DEIB workshop. We tailor a package to your team’s needs and goals, ranging from 1-hour webinars to 2-day workshops.
For more information, reach us at https://www.studiomm04.com/contact
The team of studio MM04 and 202030 – The Berlin Fashion Summit brings you some important news.
1. Most importantly, the next edition of the 202030 Summit will take place in Berlin 02-03/07/2024. Early-bird tickets are available now, and program announcement soon to follow.
2. In the meantime, the 202030 Podcast will take a pause for the rest of the spring. You can still listen back to all 32 of our episodes to learn more about sustainability in fashion.
Learn more about the inspiring work of our panellists:
Anbid Zaman, Campaign against Homophobia Germany: https://xn--aktionsbndnis-3ob.org/?nothilfe-ukraine/spende
Beatrace Angut Oola, Fashion Africa Now: www.fashionafricanow.com
Mick Morris Mehnert, Auf Augenhöhe Design: https://www.aufaugenhoehe.design/
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute. It is a part of Berlin Fashion Week, and is funded by the Senate Department for Economics, Energy and Public Enterprises Berlin. -
It’s no secret that fashion has a negative environmental impact through its carbon footprint – and its carbon ‘shoe size’ is one of the largest among all global industries. There are many parallel sustainability initiatives in fashion and textiles, and one cornerstone is the movement towards decarbonization. This episode, our host Max Gilgenmann is joined by experts from Carbon Trust to discuss this emergent action area of positive change.
Laura Van De Ven and Anna Raffaelli are Carbon Trust’s Europe Marketing & Engagement Lead and DACH Regional Manager. The company consults and certifies clients through their process towards decreasing their carbon footprint, and this means going beyond carbon offsetting, where brands will engage in carbon-positive activities (like planting trees), and focusing on carbon insetting, where the brand’s own supply chain and operations change to reduce their carbon footprint. Measuring emissions is an important first step in addressing carbon impact, but our guests explain that a systemic, multi-stakeholder plan is the only way to create lasting positive change. Addressing the challenges of decarbonizing the manufacturing stages, to gaining internal leadership buy-in, to greenwash-free communication and reporting, Carbon Trust describes itself as a critical friend to companies on their sustainability journey.
Learn more about Carbon Trust at http://www.carbontrust.com/
Our guests have also provided us with some fantastic resources to learn more about decarbonizing the fashion industry:
1. Global Breaking Business Barriers to Net Zero (Research Report): https://www.carbontrust.com/our-work-and-impact/guides-reports-and-tools/breaking-business-barriers-to-net-zero
2. How to counter greenwashing with transparent communications | The Carbon Trust: https://www.carbontrust.com/our-work-and-impact/guides-reports-and-tools/how-to-counter-greenwashing-with-transparent-communications
3. Eine Einführung zu Scope 3 Emissionen | The Carbon Trust: https://www.carbontrust.com/de/projekte-und-ressourcen/ressourcen/eine-einfuehrung-zu-scope-3-emissionen
4. Webinar: Communicating your environmental action with transparency - YouTube https://www.youtube.com/watch?v=TjZzDWuxhgM
5. Podcast: What’s innovation got to do with it? https://open.spotify.com/show/59R1wjPnmhxkP3GRhp3Bq8
6. Subscribe to the quarterly European newsletter: https://carbontrust.us17.list-manage.com/subscribe?u=5b9c5b13f086ee7879e392500&id=5404dd9944
7. Inspiration: Gemeinsame Projekterfolge | The Carbon Trust including Dr. Martens: https://www.carbontrust.com/de/projekte-und-ressourcen/gemeinsame-projekterfolge/mit-dr-martens-ein-nachhaltigeres-geschaeftsmodell-entwickeln
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute. It is a part of Berlin Fashion Week, and is funded by the Senate Department for Economics, Energy and Public Enterprises Berlin. Learn more at https://202030summit.com/ -
Missing episodes?
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VORN – The Berlin Fashion Hub has been uniting local stakeholders, innovators, and designers for nearly two years. In that time, one of their most noteworthy projects has been the VORN Academy, a program for emerging designers to learn strategies and develop products for a circular fashion ecosystem. The 10 finalists of VORN Academy II: Loom showcased their final pieces during Berlin Fashion Week in February 2024 at VORN. The garments and accessories were paired with a virtual showroom of the work, accessible world wide.
This episode features Marte Hentschel, co-founder and co-CEO of VORN, and Lara Gesche, the Senior Manager of Corporate Citizenship at Zalando, who worked together to develop this iteration of the VORN Academy. With 202030 Podcast host Max Gilgenmann, they discuss the journey in supporting the recent cohort of emerging talent in more sustainable fashion design and circular innovation. Zalando was the key partner of VORN Academy II: Loom, and Lara underscores the importance of building up innovation topics among upcoming designers, as well as the need for innovation scouting to identify the best-in-class solutions and connect complementary skills and resources. The luxury sector in particular needs interdisciplinary collaboration, complete with a designated space for entrepreneurs to collaborate, experiment, and scale their impact.
Looking to the future, Marte and Lara tease that the third iteration “Design Academy by VORN & Zalando” is already in the making. Interested potential participants can sign up for the VORN Newsletter to stay up to date on the call for entry.
For more information on the VORN Academy II: Loom: https://vorn-hub.com/academy-program-ii-loom
Sign up for the VORN – The Berlin Fashion Hub newsletter: https://vorn-hub.com/letsconnect
More about Zalando’s corporate citizenship initiatives:
https://corporate.zalando.com/en/our-impact/societal-engagement-and-corporate-citizenship-zalando
Tickets are now on sale for 202030 – The Berlin Fashion Summit’s 8th edition in July 2024: https://202030summit.com/tickets -
Another riveting manifestation of 202030 – The Berlin Fashion Summit has come to pass. On 06/02/2024 at Kronprinzenpalais, guests joined us live in Berlin for the 202030 Pop-up: Culture & Communication. The stage program featured speakers leading from the sector of cultural sustainability, and included authors, activists, designers, community leaders, and public personas. Among the highlights was a keynote and book signing from Clare Press, the voice of the Wardrobe Crisis podcast and author of Wear Next.
After the stage program, our audience and speakers convened for a Community Gathering, unpacking the rich content of the program in continued, eye-level dialogue. Our colleague Carlos Urbina Sinclair mingled with the crowd, capturing an exciting array of testimonials, which we are happy to share with you in the special recap episode!
We hope you’ll join us in July 2024, when we return with our full 2-day conference. Visit our website for photos of the 202030 Pop-up, to sign up for our newsletter, and purchase your ticket for the 8th edition of 202030 – The Berlin Fashion Summit.
https://202030summit.com/
Enormous thanks to our speakers and moderators:
Anbid Zaman | Campaign against Homophobia Germany, https://xn--aktionsbndnis-3ob.org/?nothilfe-ukraine/spende
Ayan Yuruk | SHOWZ, https://showz.berlin/
Beatrace Angut Oola | Fashion Africa Now, http://www.fashionafricanow.com/
Clare Press | Wardrobe Crisis, https://thewardrobecrisis.com/podcast
Magdalena Schaffrin | VORN – The Berlin Fashion Hub, studio MM04, https://vorn-hub.com/
Mick Mehnert | Auf Augenhöhe Design, https://www.aufaugenhoehe.design/
Moritz Vierboom | Changemakers.film, Planetnarratives, https://changemakers.film/
Sevil Uguz | PLATTE Berlin, https://platte.berlin/en/
Lou Croff Blake | studio MM04, https://www.studiomm04.com/
Max Gilgenmann | studio MM04, https://www.studiomm04.com/
And to our hosts, partners, and collaborators:
Berlin Fashion Week, https://fashionweek.berlin/en/berlin-fashion-week.html
Der Berliner Salon, https://www.instagram.com/derberlinersalon/
Kleiderei, https://kleiderei.com/
Nowadays, https://nowadays.de/max-mara-resort-2023-calouste-gulbenkian-lisbon/ -
Following up on our coverage of the Dutch Denim Deal, we now bring you the latest updates on a German Denim Deal. As the groundbreaking coalition for more sustainable denim ripples into an increasingly global scale, our host Max Gilgenmann sits down with two of the leaders of this next chapter to understand the vision and concrete goals of uniting a multi-stakeholder undertaking.
Laura Vicaria, the program manager of the Denim Deal, and Romain Narcy from the steering committee both have their roots deep in denim. Laura, an expert in circular denim, has been working recently as a circularity consultant under the name Rethink Fashion. Meanwhile Romain comes from a supply chain background at Ereks-Blue Matter, and his passion for addressing denim’s issues of sustainability led him to join the Denim Deal team.
The German Denim Deal sets ambitious goals. It specifically calls on German denim stakeholders to in both upstream and downstream value chains – in other words, taking the recycling system into account as well as production. The German denim market is the largest in Europe, and this deal sets the production goal of 1 billion pairs of jeans with minimum 20% recycled content. This would represent about 20% of the jeans on the German market, and aims to normalize the use of recycled fibers. In addition, by assembling denim SME’s, the power of the coalition grants access to innovative technology that might otherwise only lie in the hands of larger corporations. Signing onto the Denim Deal creates unprecedented sustainable development opportunities for the German denim sector. Ultimately, this plan for collaboration is a template for an intercontinental network of hubs.
The German Denim Deal made its today case at BLUEZONE International Denim Tradeshow: https://bluezone.show/
For questions about joining the German Denim Deal, brands can reach out to [email protected]
Stay up to date with 202030 – The Berlin Fashion Summit at https://202030summit.com/ -
“Sustainability can be lonely,” says Outi Pyy, the Head of Sustainability at IVALO.COM. For brands committed to sustainable development, transforming progressive values into feasible actions is an uphill sprint in our current global economy. And, with a growing customer base who demands radical transparency and a high bar of sustainability in fashion, values-driven brands are under pressure to perform. This, of course, is a positive shift. But IVALO.COM, a Finnish online sustainable fashion retailer, acknowledges the immense challenges that this sector faces.
In this episode, Outi sits down with Max Gilgenmann to talk about IVALO.COM’s unique approach to transparency. Using rigorously collected and analysed data, the retailer has developed IVALO.COM 360, their validation system that takes many facets of sustainable action into account, including environmental action, inclusivity, social impact, and more. Outi tells us, it’s not about a hierarchy, but about getting a clear view of a brands’ values and focus areas, as well as their needs for transformation and growth. This is where IVALO.COM is unique: more than just a retail platform, they also help their brands on their learning journey through sustainable evolution.
IVALO.COM and studio MM04 are currently collaborating on a new project, the Fashion Purpose Report. With IVALO.COM’s wealth of data collected on the state of sustainable fashion, the next step in transparency is to provide it to the public in an engaging, understandable format, for industry professionals and customers alike. Stay tuned for the launch of this report, with an exclusive press conference at SEEK Trade Show in Berlin on 16/01/2024.
Learn about IVALO.COM 360: https://ivalo.com/pages/ivalo-360
Stay tuned for the release of the Fashion Purpose Report on https://ivalo.com/ and https://www.studiomm04.com/
Stay up to date with 202030 – The Berlin Fashion Summit at https://202030summit.com/ -
What will be Berlin’s legacy? A mecca for upstarts and start-ups, not to mention international creatives of every discipline, the capital of Germany is positioned to be a global cultural leader in the decades to come. For Sascha Wolf, that vision includes Berlin becoming the global impact capital. In this episode, studio MM04’s Lou Croff Blake talks with Sascha about his vision for Berlin’s future, and the path that led him to a revolutionary approach to networking.
Sascha founded AusserGewöhnlich Berlin in 2009, transitioning from a long career in the world of diplomats. He and co-founder Giada Armani wanted to build an alternative network, one based on impact instead of personal gain. Impact alludes to sustainable development, but takes an action-based, multidisciplinary approach. As per the 4-pillar model of sustainability, it means creating environmental, social, cultural and economic positive change. Now, the concept of AusserGewöhnlich Berlin has expanded into GICA, the Global Impact Capital Alliance, which unites different cities with their own established impact networks. And to top it all off, Sacha and colleagues have founded the 17Academy – referencing SDG 17: Partnerships for the Goals – to train participants on how to become an impact networker.
To learn more about AusserGewöhnlich Berlin, visit https://aussergewoehnlich-berlin.de/
To join the 17Academy, visit https://17academy.org/
To see how your city can get involved in GICA, visit https://gica.community/
At the 202030 Podcast, we have exciting news: our next live event, 202030 Pop-up: Culture & Communication will take place on 06/02/2024 in Berlin. To RSVP, visit our website: https://202030summit.com/.
Learn more about studio MM04 or book us for a consultation on our website at https://www.studiomm04.com/ -
Who is studio MM04? If you follow this podcast, you’ll recognize hosts Max Gilgenmann and Magdalena Schaffrin. But this week, we’re excited to share with you their origin stories, and put our hosts in the spotlight.
Organizers of 202030 – The Berlin Fashion Summit, co-founders of Fashion Revolution Germany, board and jury members for many environmental foundations and awards… the list goes on. Max and Magdalena have astounding career paths that led to the creation of studio MM04, where they now consult brands, start-ups, and the public sector on the sustainable transformation of the fashion industry. The heart and values that drive studio MM04’s work are manifest in our day-to-day work environment and in the passion with which we approach every project. We decided to take this special episode to look behind the curtain so you can really get to know us. Studio MM04’s most recent team member, Lou Croff Blake, interviews Max and Magdalena about their inspiring journeys that led them here.
Learn more about studio MM04 or book us for a consultation on our website at https://www.studiomm04.com/
Stay up to date with 202030 – The Berlin Fashion Summit at https://202030summit.com/
Are you looking for ways to become a fashion activist? Join Fashion Revolution in Germany at https://fashionrevolutiongermany.de/ or globally at https://www.fashionrevolution.org/ -
Where do fashion giants stand on sustainability? In this arena of multinational brands, H&M is leading the transformation with its innovative pilots of circularity and new business models. Hendrik Heuermann, the Public Affairs Manager at H&M (Central European Region), sits down with 202030 Podcast host Max Gilgenmann in an honest and engaging talk about how the industry’s major players are tackling sustainable development.
In this conversation, Hendrik and Max touch on different ways that H&M is leading industry sustainability, as well as the greatest challenges. Looking at both sustainable work culture and sustainable consumption culture, what is feasible when influencing consumer change? H&M has tested product passports, rental models, innovative materials, and alternative communication strategies regarding sustainability. In the new wave of EU sustainability regulations, the two also muse on how large scale apparel corporations can meet ever-rising standards for production and communication. This reality check lends a window to the future vision of fashion at scale.
Learn more about Hendrik Heuermann’s work in the biopic: https://de.fashionnetwork.com/news/H-m-hendrik-heuermann-wird-public-affairs-manager,1405224.html
Learn more about the H&M’s sustainable development: https://hmgroup.com/sustainability/
Max references the Anders Levermann book Die Faltung Der Welt. Learn more here: http://www.foldingtheworld.net/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit. Organized by studio MM04, in cooperation with the Beneficial Design Institute. -
#connectingprogressiveminds means bringing the right people together – and letting a spark grow! When Dawn Denim and Auf Augenhöhe met at the 202030 Summit: Denim Pop-up last July, they noticed a real alignment in their ideologies for a better fashion industry. Auf Augenhöhe is a brand, agency, and social movement for fashion for people of short stature, producing and raising awareness on adaptive fashion. Dawn Denim, meanwhile, is leading the wave of transparent, ethically produced, environmentally ambitious jeans. Together, they discuss the possibility of creating body-inclusive denim.
This episode brings the two companies into live conversation, moderated by studio MM04’s Lou Croff Blake, a writer and researcher on cultural sustainability. We’re joined by Marian von Rappard, the founder and owner of Dawn Denim, Sema Gedik, the founder and CEO of Auf Augenhöhe, and actor and model Mick Mehnert, a brand ambassador for Auf Augenhöhe. Together, our guests share their own journeys through the fashion industry, and how they each came to realise the need for positive systems change. In this discussion, it’s clear that each person’s unique experiences enrich the power and possibility of collaboration.
For denim heads who believe that this sector can be a leader of cultural innovation, this interview provides an inspiring spin on expanding body inclusivity while producing with radical transparency.
Learn about Auf Augenhöhe: https://www.aufaugenhoehe.design/en
Learn about Dawn Denim: https://dawndenim.com/pages/about-us
Read more about adaptive fashion: https://everyhuman.com.au/blogs/blog/what-is-adaptive-fashion
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week. -
Welcome to the third season of the 202030 Podcast! This season premiere dives deeper into one topic from last July’s program at 202030 – The Berlin Fashion Summit: Denim Pop-up. The Green Deal on Circular Denim, also known as the “Dutch Denim Deal,” is a 50+ stakeholder-driven project to align on implementing sustainable, traceable denim for the Dutch market. The aim of the Denim Deal is to bring 3 million denim jeans to the Dutch market with 20% post consumer textiles. The project, planned to run from 2020 to 2023, is wrapping up and taking stock of its learnings and data, and we ask, what’s next?
We invited two experts who were a part of the Denim Deal’s initiation for a live interview, to walk us through the project’s dynamic journey. Roosmarie Ruigrok, who spoke on the panel “From Dirty Denim to Sustainability Leadership”, is the coordinator of the Denim Deal, and brings her wealth of industry experience to the conversation. She is joined by Arnoud Passenier, who is one of the initiators of the Denim Deal. Arnoud currently works in the Department Ministry of Infrastructure & Water Management, and has been a long-time changemaker for sustainable development in the political sector.
In conversation with Magdalena Schaffrin, our two guests walk us through all you need to know about the Denim Deal, its context, and what it means for the future of denim in Europe.
Learn more about the Denim Deal here: https://smartfibersorting.com/denim-deal/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week. -
We just finished an exciting mid-season edition of 202030 – The Berlin Fashion Summit! On July 11, The Denim Pop-up and Community Gathering brought together our international sustainable fashion community at the Premium and SEEK trade shows, for new connections, knowledge sharing, and eye-level conversations. This episode, we’re live on the ground as we recap the day's highlights with our hosts, Max and Magdalena.
"Denim is known in the industry as an environmentally damaging material, which is treated with a lot of chemicals and has a huge water consumption. Precisely because these problems exist, affecting not only the environment but also the people who work in the value chain, the denim industry has developed cleaner solutions and brought them to market, which can now act as a good example to the entire fashion industry. We were especially happy about the exciting inputs from different perspectives and discussions on stage and especially about the lively questions from the audience."
– Magdalena Schaffrin Co-Ceo studio MM04, 202030 – The Berlin Fashion Summit
In addition, we hear voices from the Community Gathering, starting with 202030 Summit speakers Tony Tonnaer, Roosmarie Ruigrok, Tanvir Kabir, and studio MM04’s Lavinia Muth, as well as impressions from our guests.
Our team wishes our listeners a fun summer break. We can’t wait to return in the fall to bring you more exclusive live interviews with sustainable fashion changemakers, as well as content from the Denim Pop-up program.
The Community Gathering was generously provided with beverages by
BRLO: https://en.brlo.de/
Lemonaid/Charitea: https://lemon-aid.de/
Preussen Quelle: https://www.preussenquelle.de/
Learn more about 202030 – The Berlin Fashion Summit: Denim Pop-up on our website: https://202030summit.com/, where you can subscribe to our newsletter
Follow us on Instagram: @202030summit
Follow us on LinkedIn:
https://www.linkedin.com/showcase/202030-the-berlin-fashion-summit/
Work with studio MM04, producers of this podcast: https://studiomm04.com/
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week. -
Driving the global trend of circular economy and sustainable practices is a wealth of talented consultants and strategists. These changemakers are the ones who are not always in the limelight, but who work with widely known brands to evolve towards future-proof systems change. Pentatonic is one such consultancy, based between Germany and the United Kingdom. Johann Bödecker, the co-founder and CEO, and product director Lauren Greenwood join Magdalena Schaffrin live in the studio to talk about their experiences in transforming fashion and product design.
Some of Pentatonic’s most noteworthy projects in implementing circular strategies includes Melt Down, a project with Burger King to turn non-recyclable plastic toys into cafeteria trays, and the Hey Fashion! campaign with the Eileen Fisher Foundations, aimed at raising awareness about the environmental impact of fashion on a large scale, in terms that everyone can understand. With an ‘intervention mindset,’ Pentatonic seeks different angles from which to put circularity into play; while their slogan is “making circularity easy for the world's leading brands,” their approach looks at multi-pronged solutions for complex problems. Johann, Lauren, and the rest of the Pentatonic team are leaders in making circularity a reality – both from the product and the communications perspective – especially in the context of the ever-evolving EU sustainability regulations.
To learn more about Pentatonic’s projects, visit https://pentatonic.com/
Find Johann Bödecker’s book “Circular Economy
7. Industrielle Revolution: Der Weg zu mehr Nachhaltigkeit durch Kreislaufwirtschaft”
at https://link.springer.com/book/10.1007/978-3-658-41311-8
Work with studio MM04, producers of this podcast: https://studiomm04.com/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week. -
What does it really mean when a garment is marketed as sustainable? Green is the buzz-color in fashion, but until now, brands have been left to their own devices in how to communicate the impact of their products. Starting with the EU’s Green New Deal, a wave of sustainability legislation is passing, touching on everything from circularity, to product passports, to due diligence, and – our focus for this episode – green claims. Now is the time to get up to speed as we enter a new era of laws that govern how we can or cannot market sustainability.
In this episode, Magdalena Schaffrin invites long term collaborator Lavinia Muth to the studio, to break down this complex new legal framework into bite-size pieces. They discuss not only the current status of legal requirements, but how fashion industry stakeholders can work within them to amplify their positive social and environmental impact. Lavinia is a business economist, specializing in fashion and sustainability, with years of diverse experience in the industry. On behalf of studio MM04, she co-hosted the workshop “How to avoid greenwashing – now, and in the future” at the January 2023 edition of 202030 – The Berlin Fashion Summit with Ingo Strube of the BMUV.
Join Lavinia once more on July 12, 2023 at Premium and SEEK, where she will host the next iteration of the studio MM04 workshop on the Green Claims Directive. Register for the workshop, as well as for 202030 – The Berlin Fashion Summit: Denim Pop-up and Community Gathering at https://202030summit.com/tickets.
Learn more about Lavinia Muth’s work: https://www.laviniamuth.com/
Learn more about the EU Textile Strategy: https://environment.ec.europa.eu/strategy/textiles-strategy_en
Work with studio MM04, producers of this podcast: https://studiomm04.com/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is funded by the Senate Department for Economics, Energy and Public Enterprises and would like to warmly thank its partners of Edition #6: Premium Group and Berlin Fashion Week. -
It’s time to talk about materials: From new fibers to digitized production processes, the intersections of innovation, sustainability, and design are evolving at breakneck speed. Current technology and chemistry are opening new doors for how we produce textiles to meet market needs while reducing impact. But where exactly are we on the journey to implementation? The opportunities are astonishingly bright – can they outshine the barriers to scaling transformative materials? This episode, we share two inspiring material initiatives, giving both the supplier and the research perspective. Revisiting the stage of 202030 – The Berlin Fashion Summit Edition #5, we hear from Essi Glomb of The Textile Prototyping Lab (TPL) and Matthias Fuchs of OceanSafe.
In Season 1, we heard from OceanSafe at our Edition #4 of the 202030 Summit. Now, Matthias walks us through the material innovators’ exciting latest developments and products, taking a focus on the need for biodegradable polyester. Their research and design of Cradle To Cradle-certified synthetic materials offers a positive alternative to one of the least sustainable materials on the market. And through their model of licensing our their technology to production facilities, OceanSafe had huge potential for scalability.
Next, In a live interview, our host Max Gilgenmann meets with the co-founders of the Textile Prototyping Lab, Essi Glomb and Karina Wirth. After hearing Essi’s presentation from the 202030 Summit, we take a deeper dive on the vision and work of TPL. This Berlin-Based materials lab is a unique initiative, whose model holds key lessons for how cutting edge innovation can be brought to life in practical applications. Essi and Karina noted the problem that designers are traditionally siloed from material researchers; but, by bringing design and science into a collaborative setting, new solutions and applications are born. This bridge-building is at the heart of TPL’s work, where the exchange of expertise happens on site with sample production and experimentation facilities. They point to ‘open innovation’ as the boldest – and most impactful – framework for progress.
To learn more about OceanSafe, visit: https://www.oceansafe.co/home
To lean more about the Textile Prototyping Lab, visit: https://www.textileprototypinglab.com/
In the episode, Max mentions ITMA and Heimtextil. Learn more here:
https://itma.com/
https://heimtextil.messefrankfurt.com/frankfurt/en.html
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
Edition #5 was a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany. -
In recent years, the market for virtual fashion has boomed, raising debates about its relevance and possibilities. As fashion migrates into the digital realm, it reaches far beyond NFT’s and digital wardrobes – digital innovations and AI have the power to impact the industry from the design and traceability of physical garments, to social critique, to education and open-source tools.
Three experts join us with unique touchpoints to working on the pioneering edge of critical digital transformation. Anna Franziska Michel is the founder and CEO of Yoona.ai, a fashion tech company that offers AI-powered design solutions with the goal of reducing material impact. Beata Wilczek founded Unfolding Strategies to bring critical education and training to the sustainable digital transformation of fashion, underscoring its entanglements with social and environmental power structures. Finally, Marte Hentschel, the co-founder of VORN – The Berlin Fashion Hub, shares the results of the VORN Academy’s first cohort. In this community-sourced program, nine local designers collaborated on a phygital fashion collection and immersive experience, tackling topics of circularity, over-consumption, and the internal contradictions of sustainable fashion. Both Anna Franziska Michel and Beata Wilczek supported the VORN Academy as trainers, to help the designers hone their digital approach.
Our hosts Max and Magdalena reflect on how all three speakers circle around a core question: can digital fashion and design processes truly imagine a new status quo? Or does digitization merely replicate the dysfunctions of the global fashion system as it currently stands?
To learn more about our guests:
Follow Yoona.ai at https://www.yoona.ai/
Follow Unfolding Strategies at https://www.unfoldingstrategies.com/
And for more critical listening, check out Beata Wilczek’s podcast Fashion Knowledge at https://www.unfoldingstrategies.com/podcast/
Finally, you can check out the final project of the VORN Academy at https://academy.vorn-hub.com/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
Edition #5 was a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany. -
“Does the 1.5 percent keep you up at night, or does it get you up in the morning?”
Over a coffee in the 202030 Summit’s community space, Alice Beyer Schuch, the product manager at Detto Fatto, replied, “Definitely gets me up in the morning.”
What is the 1.5 percent? A pair of Detto Fatto Cradle-to-Cradle Platinum Certified jeans is 98.5% biodegradable. The remaining 1.5% is the final puzzle piece in creating a 100% biodegradable pair of jeans, including dyestuff, finishings, and even the elastic fibers in the denim. Detto Fatto, a brand by the german apparel company Bay City, is unique; they proudly stand as the world’s first Cradle-to-Cradle certified brand. This means that Detto Fatto’s entire collection has achieved this high-bar for sustainable production, and they do so through their holistic approach and dogged commitment to finding new design and material solutions. This is made possible through their close collaborations with partners and stakeholders, including the Bangladeshi manufacturer Global Apparel and the German chemical company CHT Group.
At the January 2023 edition of 202030 – The Berlin Fashion Summit, Alice Beyer Schuch and Andreas Bothe from Detto Fatto and Dietmar Hipp from CHT Group gave a community class to share the challenges and (sometimes surprising) solutions to designing for complete circularity. CHT is a key stakeholder in this journey, as the chemical treatments used in denim production are notoriously dangerously toxic. They are a forerunner in developing clean chemistry, and a critical step in transforming the fashion industry at large.
As always, we are guided with the insights of our hosts, Max Gilgenmann and Magdalena Schaffrin of studio MM04. Max and Magdalena are also founding members of Fashion Revolution Germany, which is proud to announce a new collaboration with Detto Fatto, the One Hour T-Shirt campaign. More information here: https://www.dettofatto.com/de/one-hour-shirt
To learn more about the actions around the 10-year anniversary of the Rana Plaza factory collapse: https://www.fashionrevolution.org/rana-plaza-10-years-on-a-decade-of-progress/
You can explore the work of Detto Fatto and CHT Group on their websites:
https://www.dettofatto.com/de/
https://www.cht.com/en/sustainability
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
Edition #5 was a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany. -
We all have complex identities; your background, skin color, ability, wealth, education, gender, sexuality, and more interact to create your unique lived experience. This intermixing of different parts of our identities is what Kimberly Crenshaw first named ‘intersectionality’ in 1991, and the term grew to be a leading principle of Black Feminist Theory that has shaped global discourse on privilege, power, and social justice.In this panel discussion on Berlin’s new wave of intersectional feminist leadership, we are joined by five people who are shaping the conversation on a local level, and advocating for a new status quo. Cora Hamilton and Max Weiland are the co-founders of uns*, Germany’s first and only all-LGBTQIA+ talent agency. Sevil Uguz is the co-founder and CEO of Platte.Berlin, a store and community hub for Berlin fashion, where Axel Hahn leads Diversity Management & Representation. Fatima Njoya, a writer for Glamour, leads this interview between the two boundary-pushing Berlin initiatives, offering her insights on what intersectionality means in a local fashion context. Platte and uns* also share their January 2023 collaborative project, DiverseIT, in which local designers paired with members of the queer community in a powerful example of fashion storytelling.To learn more about our speakers, visit their website and follow them on social media:uns*: https://wirsinduns.com/, @wirsinduns Platte.Berlin: https://platte.berlin/en/, @platte.berlinFatima Njoya: https://www.glamour.de/editor/fatima-njoya, @njoyalatte Kimberle Crenshaw’s seminal text on intersectionality: https://www.jstor.org/stable/1229039 For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit. 202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.Edition #5 was a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany.
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Do brands really know the journey and impact of their products? A notorious pain point of the fashion industry is transparency, traceability, and clear, honest data reporting across apparel supply chains. With the rise of software tools and digitized systems, solutions to opaque production are finally growing to scale. This episode, we explore these topics through 202030 – The Berlin Fashion Summit’s panel on Transparency in Value Chains, moderated by Geraldine de Bastion. Martina Schiuma, the Head of Sustainability at The ID Factory, Tai Ford, former Chief Marketing Officer at retraced, and August Bard Bringéus, the co-founder of ASKET, share their expertise in leading a new era of transparency. The ID Factory and retraced address their pioneering digital solutions to value chain management and reporting. Meanwhile, ASKET offers a brand’s perspective on how to change the culture and standards of transparency, both within the company and to the customer.
August Bard Bringéus also joins podcast co-host Max Gilgenmann for a one-on-one interview, going deeper on the brand’s journey towards setting a new peer standard for fully transparent, sustainable fashion. ASKET’s multi-seasonal collections take a holistic view on regenerative change, following three main pillars: purposeful design, transparency for educated consumer choices, and full lifecycle responsibility, from fiber to garment end-of-life.
Learn more about our guests here:
ASKET: https://www.asket.com/de/transparency
The ID Factory: https://theidfactory.com/
retraced: https://www.retraced.com/
For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
It is a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany.
Press: MÜLLER PR & CONSULTING -
It’s no secret that modern fashion is built on systems of exploitation, extraction, and anonymity. And so, in the transformation toward positive impact fashion, a keystone is changing the nature of relationships: between stakeholders, between brands and customers, and even our relationships with the things we own. In this episode, three segments from 202030 – The Berlin Fashion Summit explore different approaches to how regenerative practices are built upon these meaningful relationships, forging a new culture of accountability and collaboration.
First, Marion Röttges shares the work of Remei, an organic cotton B2B company, and their ‘all-holder value’ approach to supply chains. At Remei, farmers and brand management work on an eye-level, fortified by tools for radical transparency and traceability. Next, Hasna Kourda explains how Save Your Wardrobe, the digital wardrobe management app which she co-founded in 2017, is changing how people relate to what they own. Rooted in practices of repair, care, and material longevity that she grew up with in Tunisia, Hasna envisions a new ecosystem of tailors and skilled crafts people. Finally, Max Gilgenmann interviews Selyna Peiris (Selyn Textiles) together with Annika Wohlert (B Lab Germany). Selyn Textiles represents Sri Lankan hand-loom craftspeople with a supply chain fortified by direct relationships and block-chain traceability, and Annika pairs this work with B Lab’s goals of setting new heights for the standards of brand citizenship. They remind us that as society recovers from the Covid-19 pandemic, we have the active choice to replace old, broken systems with regenerative networks.
To get inspired by this week’s featured speakers, you can go deeper into their work:
Remei: https://www.remei-india.com/
Save Your Wardrobe: https://www.saveyourwardrobe.com/
Selyn Textiles: https://selyntextiles.com/
B Lab Germany: https://www.bcorporation.de/
Our hosts, Max Gilgenmann and Magdalena Schaffrin of studio MM04, continue to guide us with their insights on the recordings from 202030 – The Berlin Fashion Summit Edition #5: Active Alliances for Positive Fashion. For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.
202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute.
https://studiomm04.com/
https://www.bd-i.de/en/
It is a Partner of Berlin Fashion Week, funded by the Senate Department for Economics, Energy and Public Enterprises Berlin in cooperation with Fashion Council Germany.
Press: MÜLLER PR & CONSULTING - Show more
