Episodes
-
Today With Eddie Maestri:
In today’s episode we’ll be touching on a topic I love, project autopsies. My guest today, Eddie Maestri, has also found these autopsies to help not only improve his overall business, but also the relationship with his team members.
More About Eddie Maestri
Eddie Maestri started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada.
Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel.Eddie Maestri, AIA, a native of New Orleans, Louisiana, started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada. Eddie holds a Bachelor of Environmental Design and a Master of Architecture from Texas A&M University in College Station, Texas, with a Health Systems & Design certificate. In addition, he spent a semester in Italy, focusing on architectural and urban studies and expanding his talents and love of freehand drawing, art, and interior design.
Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel. Eddie guides the firm’s team throughout the process of every project while encouraging a collaborative design studio with independent and innovative thinking.
Eddie’s work has been featured on several AIA and neighborhood home tours throughout the Dallas area and in numerous local and national publications such as DHome, Luxe Interiors + Design, Architectural Digest, The Wall Street Journal, and Domino. He prides himself on his passion for design, attention to detail, and building strong client relationships.
Connect with Eddie MaestriWebsite
Instagram
Facebook
Blog
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:AWDB 604 - What Would Lu Do: The All Important, Project Autopsy
AWDB 101 - Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success
Other Resources Mentioned:How the Industry Has Changed: Actionable Tips to Adapt, Grow, and Profit - Free Webinar!
Eileen Hahn
-
Today With Leslie Carothers:
Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon?
Pick It Apart
Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business in general, and our industry.[2:30] Leslie unpacks all things metaverse and how they’re being used.
[11:20] Leslie discusses how big brands are using metaverse activations.
[46:54] Leslie and LuAnn talk about AI and its implications for designers.
[0:09] Leslie discusses the ethical implications of AI.
[10:05] Leslie shares a product design project she completed with AI assistance.
LuAnn Nigara and Leslie Carothers' Ah-Ha Moments“There is nothing that will replace the soul that you bring to a project, there is nothing that will replace the execution ability that you bring to a project. There's nothing that will ever replace the problem-solving ability that you bring to a project. And there's nothing that will ever replace the therapeutic aspect, as many of you know, that you bring to a project for your clients. You are irreplaceable as designers. So you never have to worry about AI replacing, in my opinion, ever, your jobs.” -Leslie
More About Leslie CarothersNamed by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space.
Her innovations have included: implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division, and acting as co-principal in the world’s first virtual designer showhouse to include augmented reality.
Other innovations include being the first agency to offer shoppable digital magazine creation on behalf of brands within the home furnishings and interior design industry and being the first to work with a major publisher, Meredith Corporation’s Better Homes and Garden Magazine, to bring together a group of influencers with a group of journalists, during the implementation of BHG’s first Stylemakers program.
Most recently, she is the founding advisory partner and an investor in the world’s first international search engine platform, Ethos Design Collective, that allows consumers to search for vetted luxury designers to hire.
Ms. Carothers was also an early user of Facebook Groups and now runs the popular Facebook Group, #DesignWealth, for interior designers who are interested in all aspects of designing passive income into their websites.
In her spare time, she is a long time volunteer board member of the Bienenstock Furniture Library and also writes a popular lifestyle blog, Design Happy Living, where brands like Thibaut have collaborated with her to reach new consumer/designer audiences.
Connect with Leslie CarothersWebsite
Instagram
LinkedIn
Facebook
Blog
What’s new with LuAnn NigaraWatch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
-
Missing episodes?
-
Today With LuAnn Nigara:
Welcome to A Well-Designed Business. In this episode, we'll talk about how to turn your aha moments into actionable steps that will help you achieve your goals for your business and your life. You will hear some of the amazing insights from Amber De La Garza, a productivity coach who was a guide at LuAnn Live, and how she taught us to get our CRAP together.
LuAnn's Ah-Ha Moments:
“If you don’t know where you are going, you’ll wind up somewhere else.” -LuAnn
“The best version of your well designed business is only achievable through a well designed life. They are intertwined, without question.” -LuAnn
What’s new with LuAnn Nigara
Power Talk Friday Tour at High Point
Exciting Windows! Build a Better Business Registration
luannuniversity.com
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
-
Today With Matthew Finlin:
Welcome to a Well-Designed Business. If you’re a long-time listener of the show, you already know that I was a salesperson basically from birth. Selling is a part of my nature. But for most designers, that doesn’t seem to be the case.
Pick It Apart
Why is that? Why do some of us gravitate toward selling while it sends others into a panic? My guest today, Matthew Finlin, CEO of The Human Potential Academy, believes he knows—and he’s shedding light on why this happens and what designers can do to bring more assertiveness into the process and close with confidence and compassion.[2:58] Matthew explains why creatives have a natural resistance toward sales.
[7:10] Matthew dives into personality traits and their impact on business and relationships.
[17:48] LuAnn and Matthew discuss why designers struggle to set boundaries and why they need to learn how.
[32:51] Matthew and LuAnn dive into how our personality traits impact our pricing.
[36:32] LuAnn and Matthew highlight why confidence matters in pricing and selling.
LuAnn Nigara and Matthew Finlin's Ah-Ha Moments“Compassionate closing is all about recognizing that if you have a product or service that you truly believe is going to benefit this person and change their life positively.” -Matthew
“You really need one thing to be good at sales. And it's not knowledge, unfortunately. You actually just need confidence.” -Matthew
“I don't care how wealthy you are wants to overpay. That's the truth. But what I know from all the interviews I've done is that 99% of designers are going to deliver their heart and soul into the project—they just need to convey their value.” -LuAnn
More About Matthew FinlinMatthew Finlin is the founder and CEO of Human Potential Academy. He has been a business phenom since he started his career a decade ago. From door-to-door sales trainer to high level business in Hong Kong.
A man of many talents, he started off as an entrepreneur and after a massive spiritual awakening, he answered the call. His life mission is to bridge the gaps between the business, scientific, and spiritual communities.
Matthew's extensive experience in both business and personal development allows him to bring out the best in every individual, helping them achieve their full potential and make a difference in the world. He is dedicated to helping as many people as possible reach their fullest potential by empowering self-leadership.
He now trains and coaches his teams and clients in his philosophy: the 5 Pillars of Human Potential. It’s important to note that he started his coaching career working exclusively with women and helping them achieve any goals they desire, whether it’s business, relationships or more.
Connect with Matthew FinlinWebsite
Instagram
Website
Instagram
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
-
Today With April Gandy:
Today on A Well-Designed Business I am joined by April Gandy, owner and Principal Designer of Allure Designs. With six successful years in the design industry and an appearance on HGTV, April could teach us a lot! But today she wanted the focus to be on what you, and your client, can expect both mentally and financially when working on a renovation project.
Pick It Apart
This is an episode that will give you simple AHA moments. Any episode where my guest wants to help with the process with our clients, is a win.[3:28] April starts us off on the things designers should walk clients through when doing a renovation.
[14:12] April explains how designers formulate that initial investment range to their clients in the beginning without a spec book.
[19:55] What April includes in her design fee.
[33:24] Things April has learned to avoid and/or keep doing from experience.
[36:15] LuAnn and April talk about April’s “Erika Ward transferable skill,” and how valuable these skills are for designers.
[46:23] The level of detail that April and her team goes with client checklists that they follow.
[51:27] April tells us about the group coaching she does.
LuAnn Nigara and April Gandy's Ah-Ha Moments“Understanding what you are doing before you do it is going to help you keep your time lines and budgets in check, but also your client in check,” - April Gandy
“The more information that you give them from the start, the more you ensure them that you know what you are doing and they’ll trust you,” - April Gandy.
More About April GandyI'm from Chicago’s Avalon Park neighborhood on city’s south side. Growing up in the inner city provided me with a strong foundation in which failure was not an option. I vowed to overcome my circumstances and to create a better life for myself and my family. After graduating from St. Francis de Sales High School, I went on to college at Northern Illinois University and became the first in my family to graduate from a university. During this time, I joined the US Air Force Reserve in 2000 and proudly served our country for 21 years. I pledged the greatest Sorority in the world, Alpha Kappa Alpha Sorority, Inc in 2002. I later graduated with a BA in Criminology and went on to complete an MEd in Instructional Design (much different than interior design lol).
Connect with April Gandy
I started my design career journey in 2006. At the age of 23, I bought my first piece of property; a 700 square foot fixer–upper condominium in the west suburbs of Chicago. As an impecunious single mother, I had to think outside the box to bring my new home to life. I taught myself many things on the road to transforming my fixer–upper into a beautiful home. During this undertaking, I realized I enjoyed the process of home improvement. Throughout the years, my skills evolved and I began assisting family and friends in making their homes beautiful. After a decade of working on personal projects, I decided to make the business official and pursued an interior design career. I created Alluring Designs Chicago in 2017. I partnered with my mother, Valerie Steward, and close family friend, Jennifer Anderson, to breathe life into this business venture. Together we
have overseen multiple renovation projects and countless room makeovers. Our team dynamic is seamless and together we bring so much value to every project. Although becoming owner and Principal Designer of my interior design firm, my expansion mission includes founding a community development organization dedicated to building beautiful homes in the inner city. The vision is to make communities beautiful one home at a time. Let's get to work!Website
Instagram
Facebook
Pinterest
Houzz
Yelp
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:#06: Identifying Your Transferrable Skills with Erika Ward
#278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.
#874: Zane and Emily Williams: Leading Clients Through the Design
#905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects
-
Today With Christina Frei:
Today on A Well-Designed Business I am joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our marketing archetype.
Pick It Apart
In this conversation, we dig into what it means to be a Nurturer, Adventure Guide, Door Opener, Steady Presence, and Celebrator, and how this can help you show up better in your business.[2:38] Christina defines marketing archetypes as different ways to help other people that bring you fulfillment, then shares the 5 different archetypes.
[11:47] Christina breaks down what it means to be an adventure guide, one of LuAnn’s archetypes.
[16:39] LuAnn and Christina discuss that building self-awareness and finding our true voice takes time.
[24:46] Christina explains the celebrator archetype, also LuAnn.
[30:11] LuAnn and Christina explore the combination of her two archetypes and how she exhibits them.
[37:37] LuAnn asks Christina what we should do after we find out what our marketing archetype is.
LuAnn Nigara & Christina Frei's Ah-Ha Moments“What I noticed is that when people operate from that deep ‘why’—that fulfilling, helping other humans kind of thing, then it's magnetic.” – Christina Frei
“The way that you [show the person that you are reaching out to that you care] is to honor who you are first, and then come from that place.” – Christina Frei
“When a celebrator steps back and really appreciates other people or their work…it just moves mountains. It just changes something and it up-levels the entire game.” – Christina Frei
“So much starts with being self-aware… If you have self-awareness, you can show up in your blog posts, in your marketing, in your consultations, and in your design” – LuAnn Nigara
“It's so lovely to just validate that every human, I would say, on the entire planet has a natural capacity to want to help other people…the desire to me is miraculous.” – Christina Frei
More About Christina FreiChristina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people.
Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsesses over the perfect cup of green tea, all in a seaside town just north of Boston.
Connect with Christina FreiWebsite
Facebook
LinkedIn
Book
Free Assessment
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned: AWDB #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #892 Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes TIE #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness TIE #183: Claire Jefford: Content is Queen: Leverage Video Content That is True To You -
Today With LuAnn Nigara:
Welcome to A Well-Designed Business. Today is a solo show and we'll be talking about charging. We'll go over the three common beliefs that hold us back from achieving our full potential: that our clients only want the biggest discount, that we deliver a shoppable product, and that we are competing with everyone else.
What’s new with LuAnn Nigara
Power Talk Friday Tour at High Point
Exciting Windows! Build a Better Business Registration
luannuniversity.com
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
-
Today With Bernadette Smith:
Today on A Well-Designed Business, I am joined by Bernadette Smith, Founder and CEO of the Equality Institute, a boutique diversity, equity, and inclusion firm whose mission embed equity and inclusion into organizational systems and culture, enhancing outcomes for employees and customers.
Pick It Apart
When we are afraid of offending someone, we tend to say nothing. We get so comfortable in our lanes, that we dont do much to move diversity forward. Bernadette and I discuss how to have the courage to address diversity. She talks about her ARC Method that helps people become open and actionable, and much more![5:28] Bernadette explains how her experience with DEI derived from the wedding industry.
[13:22] Bernadette shares actionable strategies that anyone, from any size company, can put to use.
[20:38] Both Bernadette and LuAnn relating to fear of saying the wrong thing in the past.
[24:00] Determining your personal role in all of this.
[29:58] What designers can do in their own businesses.
LuAnn Nigara & Bernadette Smith's Ah-Ha Moments“My approach to diversity, equity, and inclusion is that we are all in this together and can learn from each other.” - Bernadette Smith
“I have a lot of privilege. Some of it I’ve earned like my master’s degree, but a lot I didn’t earn, so I feel like I have a responsibility and a sense of purpose to know how much power I have by accident,” Bernadette Smith
“A positive ROI of creating meaningful conversations among your team, is that they will become better equipped to have meaningful conversations with their clients.” - LuAnn Nigara
More About Bernadette SmithBernadette is Founder and CEO of the Equality Institute, a boutique diversity, equity, and inclusion firm whose mission embed equity and inclusion into organizational systems and culture, enhancing outcomes for employees and customers. She’s an award-winning author of four books, including her latest, the bestseller Inclusive 360: Proven Solutions for an Equitable Organization.
Bernadette is frequently requested as a keynote speaker to help promote an inclusive work environment and celebrate diversity. She is a trusted advisor to Fortune 500 companies and has presented to a variety of audiences, including CEOs, leadership teams, human resource and diversity leaders, sales and marketing professionals and more.
Because of her insight and impact as a change agent, she has been featured in the New York Times, Forbes, the Washington Post, and Fast Company. Her media exposure includes appearing on CNN, the Today Show, the BBC, and National Public Radio. Bernadette has been named one of Chicago’s Notable LGBTQ Executives by Crain’s Chicago Business.
Connect with Bernadette SmithWebsite
Website
LinkedIn
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:AWDB: #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
AWDB: #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers
-
Today With Emmy Marek:
Today on A Well-Designed Business, I am joined by Emmy Marek of Emmy Couture Designs, an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide.
Pick It Apart
In 2016, after working for both an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes, Emmy decided to go into business for herself, opening Emmy Couture when she was only 26 years old. Since then she has spent her time growing her luxury design firm and growing her family.
Now, with two children under the age of five and projects all over the country, Emmy is a study in balance, efficiency, and organization. But she won’t take all the credit. She says it takes having a good team at home and at work is key to making it all happen. Emmy and I are discussing how she manages everything, how she finds time for herself and the relationships that mean the most to her, and why she is driven to do it all.[2:01] Emmy talks about being a young entrepreneur—starting Emmy Couture when she was only 26 years old and having two children within the next five years.
[6:22] LuAnn asks Emmy what drives her to want to build this luxury design firm during this season of her life with young kids.
[16:29] Emmy speaks about her business growing organically and mainly through referrals, but LuAnn reminds her and everyone listening not to neglect the importance of intentional marketing.
[20:35] Emmy tells LuAnn about her design philosophy and how it crosses many aesthetics according to her individual client’s tastes.
[27:32] LuAnn and Emmy discuss the importance of staying organized and the systems Emmy uses in her business, including how she uses Mydoma.
[33:22] Emmy shares some of the ways she takes care of herself and her relationships.
[42:05] LuAnn and Emmy discuss the importance of knowing your worth and how that ties into the way you run your business.
LuAnn Nigara and Emmy Marek's Ah-Ha Moments“Your dreams can always happen if you have a good team. So whether your team is inside your business, or your team is at home, it takes both to be successful.” – Emmy Marek
“You must be intentionally marketing, especially the machine and the empire that you're building. And don't overlook it and don't take it for granted.” – LuAnn Nigara
“It is a struggle of staying organized and staying on top of things. And so you really have to be in your organized niche—keeping everything on track.” – Emmy Marek
More About Emmy Marek
“There are ways that we can show appreciation and give value and support the people that work for us. Because, by the way, we need them.” – LuAnn NigaraEmmy Couture Designs is an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide. We specialize in custom homes and whole-home renovations that blend fashion-forward style with unique creativity and livable luxuries.
Connect with Emmy Marek
With a strong background in architectural interior design and construction management, our team ensures that your complete design experience is rooted in confidence and destined for drop-dead gorgeous results.
Emily is the lead creative visionary at Emmy Couture Designs. With over 10 years of experience in the luxury residential and boutique commercial design industry, her in-depth knowledge and expertise lead clients on a beautiful design journey.
After graduating Summa Cum Laude with a B.S. in Interior Design from Northern Arizona University, Emily spent many years at an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes.
In 2016, Emily decided to channel her experience and impressive portfolio into a firm of her own: Emmy Couture Designs. In addition to her fashion - forward style, she stands out in the industry for her extensive experience designing interior architecture and managing large construction projects.
This translates to award-winning interiors where every detail is polished, elevated, and contributes to an incredible daily experience.Website
Instagram
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned: AWDB #451: Elissa Grayer: Starting From the Ground Up, After 19 Years AWDB #840: Jean Stoffer: Work in Harmony Through Every Season of Life AWDB #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation AWDB #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking AWDB #906: Katie Wick: My Path in Interior Design; My Choice to Be an EmployeeTIE #178 Eileen Hahn: Unlocking Your Joy: Strategies for Personal and Professional Fulfillment
-
Today With Monica Sharma-Patnekar:
Today on A Well-Designed Business I am joined by Monica Sharma-Patnekar, Marketing Strategist and Fractional CMO and owner of Business with Monica. We are deep-diving into how to attract your REAL audience, the ones who actually respond to your brand messaging and marketing. Monika explains how to find out what attracted your clients to you. What it was that made them choose you over your competition, what resonated with them in your messaging, and how to keep doing it to get even more clients.
Pick It Apart[10:26] LuAnn and Monica discuss the importance of even as things change in the market, the key is always knowing who you are reaching out to.
LuAnn Nigara & Monica Sharma-Patnekar's Ah-Ha Moments
[12:30] The multiple ways that you can determine who your “real” customers are over your “ideal” customers.
[17:00] How designers can ask their clients to have conversations about their business after their service.
[23:03] What to do with our marketing once we know how we obtain our “real” clients.
[25:30] Monica gives us a concrete example of one of her client’s success.
[32:43] Monica runs through her four D’s; Desires over Demographics Framework.“When talking about customer interviews, remember that people love helping people. They appreciate being seen and heard.” - Monica Sharma-Patnekar
“The key is finding out how you serve your ‘real’ clients at every touchpoint.” - Monica Sharma-Patnekar
“A brand is a feeling and how you make your customers feel at every step of their journey.” - Monica Sharma-Patnekar
More About Monica Sharma-PatnekarMonica is Brand & Marketing Strategist and Fractional CMO, helping you to elevate your brand. As a customer-centric marketing strategist Monica gives high-touch mentorship for creative business owners who want a clearer, more focused, vision for their brand. To communicate & connect with their REAL audience, without spinning their wheels on messaging, content, ads & tactics that don’t convert. So that they can impact even more people’s lives with their products and services – and feel like they have control over their own.
For Conscious business owners who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit).
Monica has over 18 years of experience building brands. From her masters in business with a major in Marketing, to working with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing, being hired by Google to coach their premium partners and now working with both larger conscious scale-ups and her passion, coaching creative entrepreneurs.
Monica is Dutch by birth. Indian by heritage. Global by choice & education. An intuitive, creative & analytical thinker. A dancer. A chai-fanatic. Raised by a single mom in a country that she made her own. A mom of 2 girls.
She brings a diverse & inclusive perspective to the work she does. From having worked with big corporates, scale & start-ups to small businesses, across regions & sectors, to her own very multicultural upbringing.
Connect with Monica Sharma-PatnekarWebsite
Business with Monica
Instagram
LinkedIn
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:AWDB #36: Susan Brunstrum- Practical Advice for Project Management
AWDB: #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!
AWDB: #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
AWDB: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
-
Today With Kylie Tyrrell:
As creatives, we're often expected to wear multiple hats, and today's conversation with Kylie Tyrrell, an interior designer turned mentor, lifts the veil on the exciting, challenging, and rewarding world of design and coaching.
LuAnn Nigara and Kylie Tyrrell's Ah-Ha Moments
Kylie is a seasoned interior designer with over a decade of experience in the industry. Her love for the industry has led her to mentor and guide the next generation of interior designers. She is passionate about helping women in the industry gain confidence and make money doing what they love!“Action builds confidence” - Kylie Tyrrell
More About Kylie TyrrellKylie Tyrrell is a seasoned Interior designer with over a decade of experience in the industry. Her love for the industry has led her to mentor and guide the next generation of interior designers. She is passionate about helping women in the industry gain confidence and make money doing what they love. She runs a mentor program called Interiors Insider where she supports and nurtures new and existing designers to thrive. The exact program she wished existed when she was starting out.
Connect with Kylie TyrrellWebsite
Instagram
Interiors Insider podcast
Mentorship
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:#6 Erika Ward: Identifying Your Transferrable Skills with Erika Ward
-
Today With Evelyn Roberts & Shayna Pellino:
Welcome to a Well-Designed Business. We all know the power of outsourcing. But if you’ve outsourced before, or if you’re just considering it, you also know that it comes with its own set of headaches—from figuring out what you need to hiring to onboarding.
Pick It Apart
My guests today Shayna Pellino and Evelyn Roberts, creators of 4D Biz, understand that very well. 4D Biz is essentially a virtual team for interior designers, providing the strategy, the marketing, the admin, and even design support at the level you need for your business. Learn how their set up supports designers and why a virtual team might be right for you![1:02] Shayna shares her design story and how the mistakes she made led to 4Dbiz.
[17:00] Evelyn and Shayna begin to discuss the 4 pillars of support 4Dbiz offers for designers.
[19:46] Shayna and Evelyn break down how they offer business development help to designers
[24:08] Evelyn and Shayna unpack how a virtual marketing team for designers works.
[37:35] Evelyn and Shayna discuss the ways 4Dbiz offers design assistance.
[42:46] Shayna and Evelyn talk about admin support for interior designers.
LuAnn Nigara, Evelyn Roberts & Shayna Pellino's Ah-Ha Moments“The business can suck the soul out of you if you are overworked, if you are not getting the money that you deserve and you are just putting in endless hours and you're not feeling it in your bank account.” -Shayna
“This new way of doing business is I'm all about it because every single person that works for me has a skill set in an expertise that has been identified as their superpower.” -LuAnn
More About Evelyn Roberts & Shayna PellinoAbout Shayna:
Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.
After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.
In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.
Connect with Evelyn Roberts & Shayna Pellino
About Evelyn:
Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers.
Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results.
Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget.Website
Facebook
Client testimonial, Hannah Lowe Interiors
Client testimonial, Leone Interior Designs
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
-
Today With Cory Simon:
Welcome to a Well-Designed Business. There are many designers out there looking to grow and scale their businesses, whether they’re coming in from a different career or launching their own firm. But what if you are working your business as a side hustle—and you actually want to keep it that way?
Pick It Apart
That’s the situation for my guest today, Cory Simon of 290 Eliot Interiors. She’s working a full-time job, keeping a healthy business on the side, and spending time with her family—all within the same 24 hours a day we all have! You might be wondering how that’s possible—and the answer comes down to efficiency.
This is a must-listen if you are juggling your interior design job as a side hustle, or if you simply want to work less hours and get more done![3:02] Cory shares her schedule (and how she manages to run the business working just a couple of hours a day on it!)
[8:27] Cory gives an insight into how planning and communication keep her efficient.
[24:18] LuAnn and Cory discuss how communication and client expectations matter even more when your business is a side hustle.
[33:08] Cory and LuAnn talk about the importance of saying no to the wrong client (and how to do it respectfully).
[47:42] Cory shares how viewing the client through an emotional lens helps her understand them and create a better experience for everyone.
LuAnn Nigara and Cory Simon's Ah-Ha Moments“There is an emotional element that it is an emotional roller coaster and you're excited and you're frustrated. And every time you turn a corner people want more money. And so I think sometimes we have to really remember the emotional aspect of a renovation because people aren't just saying things, to say things. They're on an emotional journey, as well as kind of the physical journey of their home.” -Cory
“If we could just understand that the job that you say yes to that you know doesn't have the right budget is probably going to take you longer to do and you will actually earn less money at the end when you do the autopsy if you are present enough to do the autopsy of the project. And if you had just said no, you would have either put more energy into a current project and made it that much better or had the time available for a new client to come through the door. But saying yes to the wrong things is rarely a good idea.” -LuAnn
More About Cory SimonCory Simon found her love of interior design through merchandising retail stores for over 15 years. She took her years of experience in space planning, using color and texture, and her ability to focus on the details to bring a space to life and started applying it to residential design. Starting with her own homes, varying in style and layout, along with planning and consulting on projects with friends and family, Cory loves finding the potential in every space to create something that you will reflect your personal style. Her experience in design, planning, and project management will help translate your goals into a reality.
Connect with Cory SimonWebsite
Instagram
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned: 541 What Would Lu Do? LuAnn Answers Listener Questions#909 Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss
#913 Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth
-
Today With Danielle Hendon:
Today on A Well-Designed Business I am joined by Danielle Hendon, owner of 4 Corners CFO. Don’t worry, Danielle is one of those CFO’s who explains money in an understandable way to us “non-finance” people. She shares her six-part framework she uses with her clients, to handling their finances. She and her team offer calculations, information, and tools in an understandable way so then you can do what you want to do with your business.
Pick It Apart
Danielle has the technical knowledge and over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs, and she’s ready to spill the tea. Enjoy![3:42] Danielle starts to walk us through her six part framework for handling your finances.
[14:50] The importance of charging enough for your services.
[16:30] The expense part of Danielle’s framework.
[25:50] Step four of her framework; budget.
[32:03] LuAnn and Danielle talk about step five in the framework, comparing your budget to your actuals
[35:34] The three components of cash that will never show up in your budget.
LuAnn Nigara and Danielle Hendon's Ah-Ha Moments“When I start looking at revenue and expense with my client, we are going to talk to the bookkeeper and rearrange some things because when you pull up your statements, you should know what they mean,” Danielle Hendon
“Budget is just a plan forward for your business. We take everything we learned in the previous steps and build out a budget for the rest of the year,” Danielle Hendon
More About Danielle HendonHi! I’m Danielle Hendon – wife, mom, and Virtual CFO to small business owners.
I empower business owners to pay themselves what they’re worth and continue to put more profit in their pocket every year. I do this by helping business owners understand what their financial numbers are and WHY the numbers move. Armed with that understanding, you can take intentional steps to grow your profits.
I bring over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs. My education and certification (as a CPA) gave me the technical knowledge. Using those skills on the job, taught me that accounting and finance is about so much more than numbers. It’s about the people. I LOVE numbers…but I have a genuine passion for people.
When my previous employer closed their doors and severed all the employees, I knew it was time to take my knowledge and passion to the people that needed it most. After helping that big business walk the path of bankruptcy until they were small… and eventually closed… I KNOW how to make big financial concepts fit small business. I started 4 Corners CFO to help business owners take a step back from the burnout, pay themselves what they’re worth, and focus on their joy and reason for serving their clients. This business has given me the opportunity to make a difference in the world because instead of helping big corporations increase share price, I get to help small business owners increase their livelihoods and legacies. And THAT is the best part of running this business
-
Today With Kate Figler:
A Well-Designed Business. Today I have with me Kate Figler, of Kate Figler Interiors. After moving her firm from the northeast to Nashville, Kate exponentially rebuilt and expanded her clientele and became a well-established design name. Kate has this motto that I was excited to dive into with her that can hint: increase your success and profitability.
Listen, to my chat with Kate on the beneficial meaning of “Begin Where You Mean To Go.”
Pick It Apart[1:51] Kate explains what she means by “Begin as you mean to go.”
[13:55] How Kate developed her processes and procedures off the bat.
[18:00] Kate’s advice in handling client onboarding.
[29:55] Explaining to the client that things may happen, but giving them comfort that you are prepared for anything and in control.
[37:40] Make sure your clients know that you respect the trades.
[40:35] Kate explains her philosophy on chasing opportunities.
LuAnn Nigara and Kate Figler's Ah-Ha Moments “A lot of people feel intimidated by the business aspect of this industry. Don’t be. You can learn it. There are millions of people out there you can reach out to. And if it isn’t making sense to you from one person, you can call someone else. Keep going until it makes sense to you.” - Kate Figler
“Begin where you mean to go to means that getting it done ahead of time ensures that you’re ready for when the train starts to go,” - LuAnn Nigara
More About Kate FiglerKate Figler is a Nashville-based designer who specializes in layered and timeless interiors that speak to her clients’ unique personalities and taste. A lover of color and pattern, Kate strives to create spaces that mix luxurious fabrics, natural textures, and both traditional and contemporary elements.
A graduate of Georgetown and Columbia Universities, Kate originally pursued a career in elementary education as a kindergarten teacher. However, after several back-to-back moves, she discovered her passion for renovating and decorating homes. As a mother of three children, she understands the importance of merging beautiful design with functionality — a practice she believes defines her approach. Kate comes from a long line of family-run businesses, and her years spent working in her mother’s restaurant instilled the responsibility she feels to her clients and their overall experience. She commits fully to her projects, striving to make them fun, efficient and collaborative.
While born and raised in New England, Kate’s relocation to Nashville helped distinguish her style and aesthetic. Her rooms blend both the charm of the Northeast and the tradition of the South. You’ll see a mix of elegant antiques, gorgeous textiles, and fresh interpretations of classic designs that all work together to make her rooms one of a kind.
Connect with Kate Figler
Kate’s work has been seen in Nashville Lifestyles magazine where she was named one of Nashville’s “Up and Coming Designers” in 2021.Website
Instagram
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:#2: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy
#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm
#450: Power Talk Friday: Bethany Mabee: Outsource the 80% Business and Do the 20% Interior Design
#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!
#585: Sandra Funk: Helping Designers Improve Their Business Systems
#660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”
#753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business
#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation
#845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating
#861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
#895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers
-
Today With Sara Lynn Brennan:
Today on A Well-Designed Business, I am joined by Sara Lynn Brennan, a successful entrepreneur, CEO, and the Principal Interior Designer at Sara Lynn Brennan Interiors. Sara shares her unique philosophy on how she incorporates window treatments into her design projects, and why she considers them to be essential for creating beautiful and functional spaces.
LuAnn Nigara and Sara Lynn Brennan's Ah-Ha Moments “The idea behind full-service design is to take care of all the details and ensure that the space is fully completed and functional, so that everyone can enjoy it without feeling that there’s something else that needs to be done to it.” - LuAnn
“Sara sets the expectations early on, from their marketing to their consultations, and all the way through the design process.” - LuAnn
More About Sara Lynn BrennanShe is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish.
Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market, and as a host and speaker at local design events and shows.
Connect with Sara Lynn BrennanWebsite
Instagram
Facebook
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:AWDB #463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity
AWDB #514 Power Talk Friday: Sara Lynn Brennan: Investing in Your Success
AWDB #524 Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough
AWDB #607 Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines
-
Today With Lorna Gross:
Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it.
Pick It Apart [2:40] Lorna starts us off with her background and growing up.
[8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living.
[19:30] The importance of taking the time go sit in silence with yourself.
[28:50] Recognizing the signal of when people complement you or tell you you have a knack in something.
[50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm.
[51:30] Lorna expands on how everyone has different seasons in their lives.
[58:40] The importance of asking yourself what YOU want.
LuAnn Nigara and Lorna Gross's Ah-Ha Moments“I believe the universe does these things to us to get us to make a different move.” - Lorna Gross
“I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross
“You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara
More About Lorna GrossCurrently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired
Connect with Lorna Gross
her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna
is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability.Website
Instagram
Facebook
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:#858: Veronica Solomon: Cultivating Self-Awareness as a Superpower
881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss #189: Power Talk Friday – Jan Bowen: Cultivating Your Intuition is Smart for You & For Your Interior Design Business. -
Today With Fred Berns:
Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential.
After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went.
Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits.
Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses.
Pick It Apart[04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals.
[08:57] Fred explains the second habit: Aim high.
[14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself).
[18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business.
[20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step.
[25:59] LuAnn and Fred discuss the fifth habit: Be Persistent
LuAnn Nigara and Fred Berns's Ah-Ha Moments “What are the five things you need to do tomorrow? So that when you arrive at your office, or you start work the next day, you have a roadmap, you know what you're doing, you know what the day calls for.” – Fred Berns
“Success leaves clues.” – Fred Berns
“It's a matter of changing your focus from being afraid of not achieving your goal to figuring out how you can do it.” – Fred Berns
“Think big. Aim high.” – LuAnn Nigara
“Your client wants you to take them by the hand and explain to them what we do next.” – Fred Berns
“Successful people reflect on what they did right, and what they need to learn from and do differently the next time.” – LuAnn Nigara
More About Fred BernsFred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.
“Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.
His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.
During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.
At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry.
Connect with Fred BernsWebsite
Website
X
LinkedIn
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned: AWDB #22: Fred Berns – How to Create a Killer Bio AWDB #48: Power Talk Friday with Fred Berns AWDB #96: Power Talk Friday- Fred Berns – Selling Methods of the Masters AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall AWDB # 289: Power Talk Friday: Fred Berns: 7 Habits of Luxury Interior Designers AWDB #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees AWDB #393: Power Talk Friday: Fred Berns: 12 Ways Interior Designers Sabotage Their Business AWDB #460: Power Talk Friday: Fred Berns: How to Strengthen and Rekindle Client Relationships WTFP #196 Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process Other Resources Mentioned:Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers.
The session can also include suggestions on how to upgrade and update their bios and website copy.
Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.
-
Today With Marilyn Watson-LaVergne:
Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne.
Pick It Apart
In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design.
Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead.
It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy what we do. They buy what we believe.
Listen now to my chat with Marilyn to learn how to take this first step and where it will lead you.[4:50] Marilyn explains the nuances and expertise that go into interior design.
[10:11] Marilyn talks about how she became passionate about design and transitioned out of marketing to become a designer.
[14:39] LuAnn and Marilyn discuss the impact a designer can have on their clients’ homes and lives, and what opportunities will bring the best outcomes.
[21:01] Marilyn suggests once you find your “only,” narrow your focus and seek customers who need that specific trait.
[27:35] Marilyn emphasizes that designers are not a commodity.
[39:00] Marilyn and LuAnn discuss the challenges of working in a creative industry, but understanding that what you offer will solve a problem or create an opportunity for your clients will benefit you both.
LuAnn Nigara and Marilyn Watson-LaVergne's Ah-Ha Moments “Clients don’t buy what we do, they buy what we believe.” – Marilyn Watson-LaVergne (quoting Simon Sinek)
“You have a specialized service [as a] designer. That means you have a specialized client.” – Marilyn Watson-LaVergne
“If we mean everything to everybody, then we actually mean nothing to anybody.” - Marilyn Watson-LaVergne
“You have something. You may not see it. And it might be because it's so close to what you do that you don’t realize how valuable it is.” – LuAnn Nigara
“You have to know that what you're offering is a solution to a really big problem or you're capturing an opportunity. But either way, you are leaving your client in a better position than they were before the two of you met.” - Marilyn Watson-LaVergne
More About Marilyn Watson-LaVergneMarilyn designs residential and boutique commercial interiors for clients seeking to enjoy spaces that showcase their values and amplify their aspirations. Her work features modern lines punched up with aesthetic elements from African, Asian, Middle Eastern and Indigenous cultures.
She begins each project listening to understand clients’ vision, then collaborates to create exceptional living environments.
“Design is about my clients’ future,” Marilyn observes, “So, we aim to transform their highest dreams into living reality. We delivery original spaces filled with inspiration, comfort and pleasure.”
Before design, Marilyn was a New York City publicist -- working, at times, in the interior design industry. Later, she collaborated with architects coordinating façade improvements to downtown buildings.
She earned the Certificate of Interior Design from Parsons School of Design in New York. Then opened Sepia Home, an interior design showroom and art gallery in Montclair, NJ. Later she joined Cabinets to Go, a leading cabinetry retailer, where she designed 100’s of kitchens and bathrooms for clients in the greater New York City area.
In 2019, She launched Marilyn LaVergne Interiors, a full-service interior design studio, to serve clients ready to step into living spaces that magnify their imagination!
Connect with Marilyn Watson-LaVergne
10 Marilyn FACTS:
1. She’s evangelical about collecting fine art
2. Believes she smiles way too much
3. Takes Comfort in candle light
4. Holds intense disdain for fluorescent lighting
5. Plays guitar, sings the blues … but is shy about performing
6. Would kill for a private tour of Prince’s closet
7. Thinks the word “amazing” is over-used
8. Once hated Vegas so much she cried
9. Loves her curls
10. Adheres to a design principle that involves Diana Ross – ask her!Website
Instagram
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
Other Resources Mentioned:
AWDB #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent DesignersSimon Sinek TED Talk
-
Today With Masha Koyen:
Welcome to a Well-Designed Business. It’s Power Talk Friday.
Pick It Apart [3:04] Masha and LuAnn discuss how important it is to create your copy with your audience in mind.
Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not.
My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience.
Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them.
[12:31] Masha talks about why having copy above the fold matters.
[17:04] LuAnn and Masha discuss how to make your website stand out.
[30:40] Masha shares why personalization in your web copy can make all the difference for your brand.
[47:58] Masha highlights how to create strong CTAs in your web copy. LuAnn Nigara and Masha Koyen's Ah-Ha Moments “You want to humanize your brand a little bit, you want to inject that personal touch into your copy, so that people you know, because I don't think interior designers have a problem selling face to face.” -Masha
More About Masha KoyenMasha Koyen is a Copywriter and Content Strategist for interior designers and builders that want to level up their brand, create messaging that connects, engages, and attracts their ideal audience. She is the founder of Content Vertical, a copywriting agency for the interior design industry.
Connect with Masha KoyenWebsite
Instagram
LinkedIn
What’s new with LuAnn NigaraLuAnn Live 2023
Watch the Docuseries!
luannuniversity.com
http://www.luannnigara.com/cob
A Big Thank You to Our Keynote Sponsors:Nancy Ganzekaufer
Traci Connell
Duke Renders
Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn NigaraLuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:#317 Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
#626 Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
#760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
#811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate
- Show more
