Episodes

  • Today With Nicole Roe:
    Today with Nicole Roe, we're discussing her decision to open an in-house receiving warehouse for her design firm, R. Nickson Interiors. Nicole shares her journey from the challenges she faced working with third-party receiving companies to the process of establishing her own warehouse, including vetting the idea, analyzing costs, and finding the perfect space.
    In this episode, Nicole dives discusses the numerous benefits of having an in-house warehouse, such as increased control over the receiving process, the ability to close more deals, and providing a higher level of service to her clients. Her story is an inspiring example of how thinking outside the box and being willing to innovate can set your design business apart from the competition.
    LuAnn Nigara and Nicole Roe's Ah-Ha Moments
    “It's one of those moments where people look at you, and then they look at you again. And they're like, Oh, this is actually an option. And for those that want that full service experience that don't want boxes coming to their door, that don't want to have to move stuff around, that don't want to have to meet the wallpaper installer, like their lives are literally changed.” - Nicole Roe 
    “You were finding these people out there because even though they had never done it before, it was only because it was never offered to them before and they just needed to know that it was available…and with those people come people like them.” - LuAnn Nigara
    “You're trading the stress of not having control with the stress of having control.” - Nicole Roe
    More About Nicole Roe
    Nicole is the founder of R. Nikson Interiors and has over 10 years of experience in the design field. With a degree in Building Construction from Georgia Tech, internship with a luxury developer, worked for a team of construction companies heading up their business development & marketing as well as personal renovation projects. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all.
    From floor plans to installations - Nicole understands the terminology, methods & everything included in a project rundown from start to finish. Valuing the function of space as highly as how the space looks, Nicole has an eye for design and can envision the completed project before it begins.
    Nicole spends her free time with her citrus grower husband, their four boys focusing on nature, exercise and renovating their own home. Nicole is never found without multiple beverages, dark chocolate or a podcast in her ear.
    Connect with Nicole Roe
    Website
    Instagram
    Facebook
    Tiktok
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Hiring Toolkit Bundle
    Other Shows Mentioned:
    #620: Melissa Leclair: Figuring It Out As You Grow Your Modern Interior Design Business
    #786: Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed
    #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things

  • Today With LuAnn Nigara:
    We made it to the 1000th episode of A Well-Design Business, and can I just say...wow?!! What a road it has been!
    It really is incredible to have 1000 episodes under my belt. I can't express enough how honored I am to have met and interviewed so many wonderful people in this industry, many of whom have become lifelong friends.
    I also want to express my immense gratitude to JudeCharles for taking the time for this interview and expertly guiding me in sharing my story. Jude has played such a valuable role in my life, both professionally and personally.
    Eight years ago, I had an idea of what this podcast could become, and I am so grateful that it has succeeded in that — and so much more. The most unexpected and amazing benefit has been the relationships formed here. I never imagined I would have the opportunity to meet you, my listeners, and also collaborate with the experts and designers.
    I'm so excited for you to tune in to this special episode. It's the story of my journey every step of the way, along with the top takeaways from the show so far. And, of course, we have some laughs! Thank you all for the amazing support and for sticking with me for 1000 episodes! I am looking forward to celebrating 1000 more with you!
    Always remember: Decide to be excellent!
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Jude Charles’ Storytelling for Interior Designers
    A Well-Designed Business® Docuseries
    Hamilton Creatives
    Glory and Brand
    Other Shows Mentioned:
    AWDB #127: Corey Damen Jenkins- Interior Designer, Furniture Designer, & Gentleman
    AWDB #519: What Would Lu Do?: In Light of the Coronavirus
    AWDB #516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand
    AWDB #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
    AWDB #718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos
    AWDB #724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals

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  • Today With Faith Fix:
    Today with Faith Fix, we’re discussing the journey of building and growing a successful, sellable interior design firm. As the founder of Freestyle Interiors, Faith shares her 40+ years of experience as an interior designer and business owner, offering valuable insights on growing a design team, developing a strong succession planning strategy, and preparing your business for a seamless transition when the time comes to sell. Learn how Faith navigated the process of selling her business and discover the key factors that contributed to her success.
    LuAnn Nigara and Faith Fix's Ah-Ha Moments
    “You are the essence of the point of my podcast—it’s that your talent alone is not going to be the indicator of your ability to grow and have a successful design firm, it's the business back end, that is going to be, you know, the biggest indicator of that and the talent and the other things can layer in.” - LuAnn Nigara
    “I realized early on that I was growing kind of a larger firm than typical, I wasn't solo with just a few designers. And so I started thinking about succession planning, probably 10 years ago, just to little seeds of what's going to happen.” - Faith Fix
    More About Faith Fix
    Faith Fix, founder of Freestyle Interiors in 1981, has over 40 years of interior design experience. Faith is a Florida licensed Interior Designer a well as Florida licensed Certified Public Accountant and an ASID Interior Designer. She has directed Freestyle’s growth to become a prominent SW Florida award-winning design studio. Faith has assembled a highly synergistic team of talented and experienced Lead Designers dedicated to creating beautiful environments.
    Many of the area’s top architects, developers and builders have come to trust and rely on Faith and her team for their proactive, responsive communication throughout the design/build process as well as the quality of their design.
    Faith oversees all of the design work and operations at the Freestyle design studio in Bonita Springs to ensure an unsurpassed quality of design and level of service for all of her clients. The fact that most of Freestyle’s work is repeat business speaks for itself.
    Connect with Faith Fix
    Website
    Instagram
    Facebook
    Houzz
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Chairman Of The Board with LuAnn
    Other Shows Mentioned:
    #468: Power Talk Friday: Ashley Micciche: Why Every Business Needs a Succession Plan
    #492: Laura Umansky: Leadership is the Secret Sauce of Success
    #622: Dwayne Bergmann: Empower Your Team to Own the Project Management While Maintaining Design Vision as the Creative Director
    #855: Power Talk Friday: Hunter Lowder: Is it Time for a Fractional COO?
    WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell?

  • Today With Bryan Short:
    Today we're diving into the world of product development with Bryan Short of The Sewing Loft of Avon!
    The Sewing Loft specializes in custom soft furnishings like window treatments, cushions, pillows, and more. As a co-owner, Bryan wears many hats - from project prep to marketing to client experience.
    Recently, Bryan and his wife Rachel launched SLA Express - a semi-custom drapery line designed exclusively for interior designers. We're excited to have Bryan join us today to talk all about bringing a new product to market while maintaining strong client relationships.
    Whether you're in the window treatment industry or any other design field, this conversation is full of valuable insights!
    LuAnn Nigara and Bryan Short's Ah-Ha Moments
    “The thinking really stems from years of listening to our trade clients” - Bryan Short
    “The first and most important thing is to figure out who am I selling this to and who is going to care enough about it.” - Bryan Short
    More About Bryan Short
    Bryan Short is a former litigation attorney who joined his wife as co-owner of The Sewing Loft of Avon in 2013. The Sewing Loft specializes in fabricating custom soft furnishings, such as window treatments, indoor/outdoor cushions, pillows and slipcovers. Their primary clients are members of the interior design industry and homeowners.
    As a co-owner, Bryan wears many hats but concentrates on prepping projects for fabrication, marketing, client acquisition and retention, customer experience and long-term planning. In addition to his work at The Sewing Loft, Bryan is the current CT chapter president of the Interior Design Society, a national organization dedicated to education and business growing of members of the interior design industry.
    Connect with Bryan Short
    Website
    Instagram
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Episode 1,000th Giveaway!
    Other Shows Mentioned:
    WTFP #58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional

  • Today With Hema Persad:
    Hi, welcome to a Well-Designed Business. Today, I am joined by Hema Persad of Sagrada Studio. After only two years, Hema has quite the accolades under her belt. She has print placements in Architectural Digest, Rue Magazine, and House Beautiful. Hema was also included in AD's New American Voices list in July 2023.
    If you have ever shied away from spending a percentage of your revenue on marketing or PR, this will be a valuable episode for you. Hema and I discuss switching careers, if and how to hire a PR person, and how much you should spend on marketing, to name a few.
    LuAnn Nigara and Hema Persad's Ah-Ha Moments
    “It took me 15 years from my previous careers to learn the skills to grow a design business. So if I had graduated from design school at 25, I would not have had that experience. I would not have learned about entrepreneurship and marketing. It would have taken me 15 years anyway to learn it all,” - Hema Persad
    “I had no confidence as an interior designer. It took my PR person seeing something in me in the beginning and then taking my work and knowing where to place and where it belonged, not just being a blanket pitch to ‘AD’ and ‘Domino’ Magazines,” - Hema Persad
    More About Hema Persad
    A native of Toronto, Canada, Hema was a practicing attorney for several years before following her heart and pursuing a career in fashion. In 2014, she moved to Los Angeles to chase her goal, and spent the following 7 years dressing A-list celebrities, styling ad campaigns and editorials, and working with some of the top fashion talent in the world.
    Completely self-taught, Hema's interior design career began in 2021 when one of her styling clients asked for help decorating their home. Because of her eye for design and ability to execute her creative vision, that first project snowballed into several more. Hema now designs residential and commercial spaces around the country. As the business continued to grow rapidly, it became clear that it needed its own identity apart from Hema. In 2022 Sagrada Studio was born out of her belief that there is no more sacred (“sagrada”) space on earth than where we live and create. The Sagrada Studio mission is to honor these sacred spaces by helping clients find their own version of timeless, always with an eye towards culture, luxury, and comfort.
    When she’s not working, Hema loves traveling, and discovering L.A. with her husband Ganesh, and their three daughters.
    Connect with Hema Persad
    Website
    Instagram 
    TikTok
    Pinterest
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Shows Mentioned:
    AWDB #06: Identifying Your Transferable Skills with Erika Ward
    AWDB #108: Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm
    AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man
    AWDB #323: Amy Flurry: How to Pitch Press and Build Relationships
    AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
    AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

  • Today With Katie Decker-Erickson:
    Today, on A Well-Designed Business, I have the amazing Katie Decker-Erickson. Her company, Color Works, has helped interior designers build the businesses they desire. Her knowledge has led her to coach others, all while balancing her personal life. With her, today We are exploring the importance of finding your 'happy spot' in business.
    More About Katie Decker-Erickson
    Katie began her career in commercial color consulting as a part-time passion project in 2007. Today, her company, Color Works has grown into a multi-million dollar commercial design company, currently operating in over 20 states nationwide, with a fully remote team of more than a dozen individuals. Katie is known for her business acumen (having grown 1500% in a single year), passion for teaching others (with 18 years teaching graduate and undergraduate courses) and this is what led her to coach other interior designers who want to scale their business to their lifestyle. She is also a mom and devoted to her two young daughters with a commitment to women's empowerment both personally and professionally.
    Connect with Katie Decker-Erickson
    Color Works Firm:
    Website
    Instagram
    Facebook
    X
    LinkedIn
    Color Works Coaching:
    Website
    Coaching Resources
    Instagram
    Facebook
    YouTube
    Blog
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Colorful Conversations: Networking Tips for Interior Designers with LuAnn Nigara
    The Power Talk Friday Tour
    Other Shows Mentioned:
    #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse
    #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

  • Today With Jenny Yi:
    Hi, welcome to a Well-Designed Business. I talk a lot on the show about goals, drive, motivation, and having a willingness to just go out and make things happen. But what about when that doesn’t feel possible?
    What about when your life is in a crisis, or you’re struggling with your mental health, or it feels like work just to get out of bed, let alone tackle the long list of things to do that entrepreneurship requires? That is a different beast altogether—and it’s a beast that my guest today, Jenny Yi, understands all too well.
    Jenny’s story is a powerful one—one that I think we all need to hear, but one that is especially important for any of you out there who are struggling, whether life has just kicked you down or you’re coping with something heavy.
    LuAnn Nigara and Jenny Yi's Ah-Ha Moments
    “You were telling me all the things you do in the Jenny Yi empire. But then you got quiet and you said, ‘but It's important to me to give the path of ownership and entrepreneurship to somebody else who's out there that wants the control of our own destiny.’” -LuAnn
    “There's one thing I want your listeners to understand and know that it doesn't matter where you are right now—it gets better. Life gets good, even when you can't see it, even when you can't imagine it, even when you can't predict it, even when people talk about how to envision good lives and you just can’t.” -Jenny
    More About Jenny Yi
    Jenny Yi is a vibrant traveling designer who has taken the world of hospitality by storm. With a discerning eye for transforming hotels and Airbnb spaces, Jenny’s firm specializes in makeovers that captivate guests and leave them yearning for more. Her three-figure portfolio showcases her unrivaled talent in crafting unforgettable experiences through innovative design.
    Not only has Jenny made her mark in the industry with her makeovers, but she has also expanded her influence with her very own hospitality bedding line, setting the standard for luxurious comfort and problem-solving automation for hosts. Her exceptional work has been featured on platforms such as Biggerpockets, Millennial Millionaire, STR Insider, and Voyage, cementing her reputation as a go-to expert in the field. With a growing following of 50,000 loyal admirers, Jenny's designs have inspired countless individuals to reimagine their own spaces.
    Connect with Jenny Yi
    Website
    Email
    Instagram
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Get 20% off your first three months with Mydoma Studio by going to mydomastudio.com/awelldesignedbusiness
    Other Shows Mentioned:
    #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm
    #386: Wendy Glaister: Not All Challenges Are Design Related
    #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!
    #523: Leah Meyer Perez: Overcoming Fears and Insecurities
    #715: Kathleen Jennison: From Trauma to Triumph in Interior Design

  • Today With John Dupra:
    Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back John Dupra of Revel Woods. 
    John also gives great tips on how he has had strategic partnerships in his business from the beginning, which he will even say is why he is still here today. He shares how to leverage those relationships in your business and the tactical strategies to make the most of them and show up as an excellent strategic partner.
    There is definitely a “right” way to develop and maintain these relationships, and if you are wondering how, John’s brain is the one you will want to pick on this topic.
    LuAnn Nigara and John Dupra's Ah-Ha Moments:
    “Part of what I've been able to do and what many successful people do is increase your luck surface area. You're not going to be able to brute force your way into everything all the time. Sometimes, you will randomly be at an event, a party, or a LuAnn Live, and meet somebody who will change your life and career forever,” - John Dupra
    “When you’re within a respectful partnership, you’re doing something for them, and the next day they are doing something for you, and nobody is keeping score.” - LuAnnn Nigara
    More About John Dupra
    John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY.
    John grew up helping his father when not in school before taking a job for Saint-Gobain, a large materials manufacturing company that made sundries for the flooring industry. He traveled the country as a sales engineer working with flooring contractors for eight years before deciding to join the family business in wholesale distribution.
    It was there John saw the need to evolve the industry, by evolving its sales channels. If the correct platform was built, designers would be just as integral a part of the flooring industry as flooring stores. Making flooring a lucrative avenue for the designer, while providing a better experience to their clients. Revel Woods is that platform. Now designers are empowered to add flooring to their projects in a way that’s never been seen before.
    His favorite podcast to be on is A Well Designed Business and he doesn’t care who knows it.
    Connect with John Dupra
    Website
    Instagram
    Facebook
    Pinterest
    A Big THANK YOU to Today’s Podcast Sponsor:
    This episode is sponsored by Revel Woods
    Other Shows Mentioned:
    AWDB: #329: Power Talk Friday: John Dupra – Revel Woods Launches New To The Trade Program
    AWDB: #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business
    AWDB: #632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers
    AWDB: 709: Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business
    AWDB: #722: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business
    AWDB: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan
    AWDB: #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
    AWDB: #883: Power Talk Friday: Aubre Fox: Increase Your Profit and Create Your Own Flooring Collection With Revel Woods
    AWDB: #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects
    AWDB: #951: Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects
    AWDB: #919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects
    AWDB: #607: Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines

  • Today With Libby Langdon:
    Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in?
    My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off collection but an ongoing, viable revenue stream. Today, she’s here to share her tips for how designers can set themselves up for licensing partnerships.
    LuAnn Nigara and Libby Langdon's Ah-Ha Moments
    “You have to have a promotional platform of some sort. It’s paramount. There’s absolutely no reason for a manufacturer to partner with a designer unless the designer has a voice, has an audience, knows their lane, and is ready to get out and promote it. They need to know that you can bring them a new audience.” -Libby
    “You have to have self-awareness and bring new unique ideas to the table. But it also has to be designed at a price point that fits the company you’re working for.” -LuAnn
    More About Libby Langdon
    Libby Langdon is an interior designer, author, product designer and makeover television personality, as well as the creative force behind New York City–based design firm Libby Interiors, Inc. She is known for her “Easy, Elegant, Everyday Style,” as well as her licensed home-furnishing collections, including a complete home collection of upholstery and casegoods for Fairfield Chair, lighting for Crystorama, artwork for Paragon, and accessories for A&B Home. Her interior design work and home products have been featured in leading shelter magazines, including Architectural Digest, House Beautiful, Traditional Home, Hamptons Cottages & Gardens, Better Homes and Gardens, and Woman’s Day. Langdon has been a regular design expert on NBC’s TODAY Show, HGTV’s Small Space, Big Style, The View, The Rachael Ray Show, The Early Show and NBC’s Open House. Langdon travels the country presenting her design seminars to consumers, designers, and retailers about all things design.
    Connect with Libby Langdon
    Website
    Instagram 
    Facebook 
    YouTube
    Pinterest
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    The Power Talk Friday Tour
    LuAnn's Hiring Toolkit Bundle

  • Today With Laura Koshel:
    Today’s Power Talk Friday is another episode of our Live, On-Air Strategy Sessions!
    I am welcoming Laura Koshel, the owner and principal designer at LK Design, an interior design firm based in Durham, NC.
    Laura wants to know what she should know about scaling her business and her team. Learn how having wonderful employees is a great beginning but having clarity is among you is the key. Listen in to see what I mean.
    LuAnn Nigara and Laura Koshel's Ah-Ha Moments:
    “If you plan on having a team of five to eight employees, you need to clarify your standards in an SOP, so every step is clear and accessible,” - LuAnn Nigara
    “When you have a documented process that explains to your employees how you do things, along with weekly check -ins, things rarely wiggy,” - LuAnn Nigara
    More About Laura Koshel
    Laura Koshel is the owner and the principal designer at LK Design, an interior design firm based in Durham, NC. Laura was born in Lithuania and grew up in St Petersburg, Russia. When Laura moved to USA in 2005, she decided to nurture her creative and organizational skills by joining a national decorating franchise and becoming an independent interior decorator. It was a great learning journey for someone coming into the interior design industry, with basic sales skills, and new to the American culture. 2008 came and hit the young business hard. In 2010 Laura and her husband welcomed their son. They decided to close the franchise and dedicate Laura’s next 5 years to raising their son. In 2015 Laura longed to go back to the interior design industry, and so established LK Design.
    Today, together with her two assistants, Laura helps her clients to navigate their residential and light commercial design projects with ease. LK Design has been voted by readers of the Durham Magazine Best of Durham 6 years in a row.
    For Laura, the most joyful work moments are when a job is done well, clients are happy, expectations are exceeded, trades and vendors are treated with respect, as well as seeing how her team grows professionally. She credits her own growth in part to the openness of the industry today and to the resources available to the designers, including LuAnn’s podcast, that were not available decades ago.
    When work and life balance is in place, Laura enjoys family and social times, variety of physical activities, including endurance sports, travel, sailing, reading, cooking, and moments when the mind wonders around.
    Connect with Laura Koshel
    Website
    Instagram 
    Facebook 
    Houzz
    Yelp
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    LuAnn's Hiring Toolkit Bundle
    Power Talk Friday Tour
    Other Shows Mentioned:
    AWDB #363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team
    AWDB #589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million
    AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate
    AWDB #825 Power Talk Friday: Cheryl Clendenon: The Design Paradigm – Creating a Strong Framework For Your Interior Design Business

  • Today With Chloe Bullock:
    Today with Chloe Bullock, we explore the world of sustainable and conscious interior design. As an award-winning, B Corp Certified, BIID Registered Interior Designer based in Brighton, UK, Chloe shares her journey from being my first ever coaching client to becoming a pioneer in vegan and sustainable design.
    In this episode, Chloe reflects on finding her authentic voice and niche in sustainable design, and we discuss her new book, "Sustainable Interior Design." Chloe's passion for educating clients and fellow designers about the power of making conscious choices shines through as she shares insights on embracing the circular economy, supporting local craftsmanship, and aligning personal values with design practice. She emphasizes the ripple effect that even small sustainable choices can have on the industry as a whole.
    LuAnn Nigara and Chloe Bullock's Ah-Ha Moments
    “Don't be afraid to claim your niche. You're so much louder in a small space — when it's the space that means something to you.” - LuAnn Nigara
    “I think sustainability can be quite complicated, but actually, in places, it's super simple. And half the time we're doing a lot of these things already.” - Chloe Bullock
    “I don't want to bring that [misery] to my clients when I can bring them next generation materials…bio based materials, things that are problem solving and beautiful and have lovely storytelling — because we all love to tell a story about the things that we have around us in our homes.” - Chloe Bullock
    More About Chloe Bullock
    Brighton's award-winning, B Corp Certified, BIID Registered Interior Designer®
    Offering advice and design of low impact interiors, products and communities. Working to improve the sustainability of fellow designers work and businesses, and manufacturers on their products.
    Working within the circular economy and avoiding the use of animals, delivering healthy spaces centred around the humans using them. Design where nature and humans thrive.
    Connect with Chloe Bullock
    Website
    Chloe's Book 'Sustainable Interior Design' commissioned by the Royal Institute of British Architects (RIBA)
    Instagram
    LinkedIn
    Resources
    Interior Design Declares UK designers join 
    Other countries - set up a Declare for your country 
    BIID Sustainable Specifying Guide
    British Institute of Interior Design
    Deborah Di Mare's website: Vegan Design
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    The Power Talk Friday Tour
    Mydoma: Get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness
    Other Shows Mentioned:
    #15: Nancy Ganzekaufer- Niche is Rich
    #82: Deborah Rosenberg – Tailoring Your Interior Design Firm to Your Core Beliefs
    #117: Power Talk Friday: Deborah Rosenberg- Cruelty Free Design Certification is Here!
    #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
    #282: Blanche Garcia – You Teach Clients How to Treat You
    #526: Jaipur Living, CEO Asha Chaudhary
    #757: Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative
    #965: Mona Nahm: Equitable Design for People and the Planet

  • Today With Evelyn Roberts and Shayna Pellino:
    Today, on A Well-Designed Business, our Power Talk Friday is sponsored by 4DBiz. We had Evelyn Roberts and Shayna Pellino of 4DBiz on the podcast last year to talk about the virtual assistant team division of their business, that supports your interior design business in marketing, admin, and design. 
    After the impressive outpour from designers, they are back to talk about the services they offer as the executive team to solidify your foundation.
    Pick It Apart
    [1:43] Evelyn and Shayna explain what the executive division of their team entails.
    [10:42] Shayna shares an example of when a consumer could get, what she calls, crooked. 
    [14:43] Evelyn provides comfort and facts for those nervous about “automation.” 
    [30:29] The benefits of having a team, rather than a “you” and the lesson Shayna learned.
    [34:12] Always thinking about your competition.
    [36:45] How 4DBiz’s executive team helps you build your own team.
    LuAnn Nigara, Evelyn Roberts and Shayna Pellino's Ah-Ha Moments:
    “We’re a great partnership where Shayna will help you look at your business from the lens of you as the business owner I will help you look at it from the lens of your client,” - Evelyn Roberts
    "As a designer, you have seven million avenues of business going on at once, but you still need to run the ship and there still needs to be an internal operation your team can live by.” - Shayna Pellino
    “Good design cannot be overcome by bad process.” - LuAnn Nigara
    More About Evelyn Roberts and Shayna Pellino
    Shayna Rose
    Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.
    After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.
    In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.

    Evelyn Roberts
    Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers.
    Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results.
    Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget.
    Connect with Evelyn Roberts and Shayna Pellino
    Website
    Facebook 
    Client testimonial, Hannah Lowe Interiors
    Client testimonial, Leone Interior Designs
    A Big THANK YOU to Today’s Podcast Sponsor:
    This episode is sponsored by 4DBiz.
    Other Shows Mentioned:
    AWDB: #923 Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

  • Today With Brett and Giselle Sugerman:
    Today on A Well-Designed Business, I am joined by Brett Sugerman and Giselle Loor Sugerman, founders of B+G Design, Inc., an award-winning Miami-based interior design firm. They are here to spill the tea on their journey to success, as well as, how you can present your authentic brand to attract the right clients.
    LuAnn Nigara and Brett and Giselle Sugerman's Ah-Ha Moments
    “When we decided to open up our company, we did it for the love and the passion of our craft. We really wanted to do projects that we were excited about and that reflected our personal taste,” - Giselle Loor Sugerman
    More About Brett and Giselle Sugerman
    B+G Design, Inc. is an award-winning Miami-based interior design firm founded by Brett Sugerman and Giselle Loor Sugerman. The highly sought-after luxury design firm is recognized for their innovative bespoke interiors that exude their signature aesthetic combining functional minimalism with a warm contemporary appeal.
    From their home base in Miami to projects in New York, D.C., Aspen, Los Angeles and abroad, their team’s modern and elevated designs are timeless, seamlessly blending clean lines with luxe finishes, natural materials, and pared down color palettes. Taking inspiration from their travels, Brett and Giselle incorporate their one-of-a-kind furniture and lighting designs with chic pieces and sculptural elements that translate into distinctive environments integrating form and function.
    Featured on NBC, CBS and HGTV, the husband-and-wife team are considered leaders in the industry, frequently sharing their design expertise across multiple media platforms. B+G projects have been featured in AD Pro, AD Mexico, Aspire, Business of Home, Casa Vogue Brazil, Florida Design, Interior Design, Luxe, Mansion Global, The Wall Street Journal, The Los Angeles Times among many others. They are recipients of the Luxe magazine RED Awards for Best Interior Design; ASID South Florida Design Excellence Award and their lighting design won a Best of Year nomination with Interior Design magazine. Featured by 1st Dibs, they are on the “Designers to Watch List” and are among Ocean Home’s Top Coastal Designers.
    Connect with Brett and Giselle Sugerman
    Website
    B and G Unfiltered
    Beyond Design
    Instagram
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    Go to kravet.com and use our code AWDB10 get 10% off on any one order of Kravet fabric, wallpaper or trim
    The Power Talk Friday Tour
    Other Shows Mentioned:
    AWDB #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography
    AWDB #979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business
    WTFP #269: Bound by Business: Working With the In-Laws
    WTFP #272: Bound by Business: Working With a Parent or Child

  • Today With Cassandra Thurston:
    It’s another On-Air Strategy Session! Today I’m sitting down with Cassandra Thurston, a talented interior designer from Long Beach Island, NJ (my happy place). But here’s the thing…Cass Thurston Interiors is still a side hustle.
    Cass is ready for this business to be more, so she came to me for some help filling her pipeline. Listen to find out what she needs to do to navigate this transition and make her dreams a reality.
    More About Cassandra Thurston
    I'm Cassandra, an experienced creator of beautiful and functional home interiors that embody the coastal lifestyle. With a focus on my beloved Long Beach Island, New Jersey, I specialize in designing homes that exude a perfect blend of relaxed elegance, modern comfort, and seaside charm.
    My approach to coastal design is rooted in the principles of light, openness, and the seamless integration of indoor and outdoor living. By carefully curating natural materials, a soothing color palette, and thoughtfully selected furnishings, I aim to create harmonious spaces that connect with our beautiful coastal environment.
    I understand the unique needs and desires of second home owners on Long Beach Island, whether you seek a serene retreat to escape the city's hustle and bustle or a vibrant family gathering place for generations to come. Beyond aesthetics, I prioritize functionality and practicality in every design decision. From durable materials that can withstand the salt air environment to smart storage solutions that maximize space, I strive to create homes that are as functional as they are beautiful.
    Whether you're a longtime resident of LBI or a new owner seeking the perfect coastal sanctuary, I can help you create a home that celebrates the extraordinary beauty of LBI and the ocean that has captured our hearts.
    I invite you to explore my portfolio and imagine the possibilities. I would be honored to transform your home into a coastal retreat that brings you joy, serenity, and a timeless connection to the ocean.
    Connect with Cassandra Thurston
    Website
    Instagram 
    Pinterest
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:
    My Chairman of the Board program
    Power Talk Friday Tour
    Other Shows Mentioned:
    AWDB #291: Cheryl Luckett – From Side Hustle to Full Time Interior Design
    AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner
    AWDB #644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers
    AWDB #878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process
    AWDB #950: Overheard: Insights on Hiring Exceptional People
    AWDB 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
    AWDB 615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
    AWDB 580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders
    AWDB 560: Brad Leavitt, AFT Construction: The Design Book
    AWDB 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

  • Today With Kate Wood:Welcome to a Well-Designed Business. Do you find yourself knowing you want a niche but not sure how to determine what makes you special? You’re far from alone—this is where so many designers get hung up. Today’s guest, Kate Wood of Worth Preserving, went through this journey. She listened to the podcast, she took in the advice, and she tried to put everything into action, but it just wasn’t clicking together for her. Then she came to me for Chairman of the Board—and it wasn’t long before it became so clear that she was trying to do all the things she thought a designer was supposed to do, without realizing that her strengths and her passions were not traditional design. After we tapped into what made Kate truly special, she pivoted her business entirely. She’s here to share how she discovered her niche, embraced her passion, and created something special for herself.LuAnn Nigara and Kate Wood's Ah-Ha Moments“I think it’s about believing in your own magic—what it is that you bring to a project that no one else can. Someone once said, ‘What do you do that can’t be Googled?’ That’s what it’s about.” -Kate“When my Chairman of the Boards offboard, I ask them, ‘Who’s the next person in your ear?’ Because I believe you do have to keep going, keep coaching.” -LuAnn“There’s so much knowledge and skill in the design world, and I think that my own sense of insecurity and inadequacy when it came to not having those skills was holding me back. I just had to get over it and really lean into what it is that I do know.” -KateMore About Kate WoodPreservation is my passion, rooted in a childhood spent exploring historic sites; an education in archaeology, anthropology, urban planning and historic preservation; and over 15 years’ experience as the CEO of a major organization advocating for New York City landmarks. I earned two Master’s degrees from Columbia University, where I have taught preservation planning, advocacy and law.I co-authored the book, Interior Landmarks: Treasures of New York, published in two editions by Monacelli Press. I am also a licensed real estate broker.Connect with Kate WoodWebsiteInstagram YouTubeLinkedInFree Download "Worth Preserving: A Guide to Identifying Historic Character for Interior Designers"Book: Interior Landmarks: Treasures of New YorkWhat’s new with LuAnn NigaraThe Power Talk Friday TourWatch the Docuseries!http://www.luannnigara.com/cobGet The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into ActionAudiobook: The Making of A Well – Designed Business: Turn Inspiration into ActionBook 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2Connect with LuAnn NigaraLuAnn’s WebsiteLuAnn’s BlogPower Talk FridayLike Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: PodcastOther Shows Mentioned:#976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?#982 Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours#06: Identifying Your Transferable Skills with Erika Ward#424: Power Talk Friday: Re-Visiting Michele Williams’ Tips for Time Management#395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business#180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You#811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

  • Today With Sandra Funk:
    Today with Sandra Funk, we explore the crucial role of setting expectations and boundaries when building a successful interior design business. Sandra shares a captivating personal story from her past that perfectly illustrates the importance of ongoing communication and reconfirmation in both personal and professional relationships. We discuss key strategies and insights from her proven process, the Interior Design Standard, which has helped countless designers create thriving, profitable firms. From defining clear project paths to maintaining regular client updates, Sandra offers invaluable advice for navigating the challenges and triumphs of entrepreneurship in the design industry. 
    Pick It Apart
    [1:45] Sandra shares the story of her “non-engagment” and a trip to the circus. 
    [13:55] Sandra and LuAnn discuss having expectations, and why it’s so important to remind and reconfirm them with clients throughout the interior design process.
    [23:59] Sandra explains the different ways she has tried to communicate her contract with clients, and how storytelling can help make it memorable.
    [33:40] Sandra tells LuAnn that she sends an email to every client every week no matter what.
    [47:16] LuAnn and Sandra discuss The Interior Design Standard and how to get started in the program.
    LuAnn Nigara and Sandra Funk's Ah-Ha Moments:
    “You can make all the plans and you can make all the agreements, but if it has to be reminded and reconfirmed.” - Sandra Funk
    “If they don't really know what the boundaries are, how can they stay in them?” - LuAnn Nigara
    “You have to explain your business…If it takes you more than two minutes to explain your pricing model — it's too complicated. And it'll go right over their head. Yeah. So it just has to be simple, clear, concise…And then remind and reiterate.” - Sandra Funk
    More About Sandra Funk
    Sandra Funk is a trusted advisor and the celebrated design leader who built the boutique firm, House of Funk and her proven process, the Interior Design Standard. Over 30 national press outlets - Elle Decor, Architectural Digest and House Beautiful, to name a few - have recognized Sandra for her award-winning designs and innate entrepreneurial spirit.
    Despite her business degree, a background in business process consulting and a design education from Parsons, it took Sandra over a decade - and the help of several experts - to develop and fine-tune her business model for a thriving interior design firm.
    Today, Sandra is deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm.
    Connect with Sandra Funk
    Website 
    Instagram 
    Facebook 
    Pinterest
    A Big THANK YOU to Today’s Podcast Sponsor:
    This episode is sponsored by Sandra Funk and Interior Design Standard
    Other Shows Mentioned:
    #895 Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers
    #845 Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating
    #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation
    #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business
    #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”
    #585: Sandra Funk: Helping Designers Improve Their Business Systems
    #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!
    #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm
    #02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy
    Other Resources Mentioned:
    Interior Design Standard

  • Today With Han Dang and Vy Truong:
    Hi, welcome to a Well-Designed Business. Today, I am excited to welcome Han Dang of Very Handsome Studio. 
    Han and her business partner Vy Truong met in design school and became friends, later starting their firm in 2020 and focusing on hospitality and commercial design. 
    Han and Vy are an interesting duo. They describe themselves as a yin and a yang, bringing not just different personality types but also different design styles to the business. And yet, through teamwork, communication, and mutual respect, they have managed to create something special that is growing and continues to do so. 
    Today, Han is here to share how she and Vy have overcome obstacles, learned lessons the hard way, and continue to meet challenges and grow their business.
    Pick It Apart
    [1:42] Han shares how she learned the hard way that the details of the business are so much more than just designing.  
    [10:00] Han reflects on how she and Vy had to learn to embrace themselves and show up with authenticity. 
    [18:40] Han discusses how she and Vy discovered their “superpowers” along the way. 
    [24:20] Han talks about her cultural upbringing and the role it played for her. 
    [34:58] Han and LuAnn discuss pricing and the importance of knowing your value.
    [53:35] Han discusses how she wants to help her staff uncover their superpowers and play to their strengths.
    LuAnn Nigara, Han Dang and Vy Truong's Ah-Ha Moments
    “We work in a diverse area, so we have to be open to learning and adapting to every culture and the research behind those stories.” -Han
    “Have you learned yet that when you raise your rates, as your prices go up and you have that fear of losing the current clients, that’s exactly what’s supposed to happen? We’re leaving those clients behind and moving on to the next level. That’s exactly what raising rates is supposed to do.” -LuAnn
    More About Han Dang and Vy Truong
    Vy Truong:
    Vy has 6 years of experience in the Design Industry,focusing on Hospitality
    and Commercial Design. She provides initial grand concepts for each project and speaks through colors.
    Han Dang:
    Han has 6 years of experience in the Design Industry, focusing on Education and Commercial Design. She provides detailed insights on every project and is the queen of minimalism
    Connect with Han Dang and Vy Truong
    Website
    Instagram 
    Facebook 
    LinkedIn
    Publications
    Publications
    What’s new with LuAnn Nigara
    The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies!
    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here:
    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara
    LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Shows Mentioned:
    #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate
    Other Resources Mentioned:
    The Power Talk Friday Tour

  • Today With Katie Krimitsos: Today with Katie Krimitsos, we explore the transformative power of meditation and mindfulness, especially for entrepreneurs. As the founder of the Women's Meditation Network, Katie shares her personal journey of using meditation to navigate the challenges of life, motherhood and entrepreneurship. In this episode, Katie dives deep into the practical tools and strategies she uses to stay grounded and focused, even in the midst of chaos and uncertainty. From the importance of creating space for self-reflection to the power of listening to your intuition, Katie offers insights for creating a well-designed life and a thriving business that truly align with your purpose.
    Pick It Apart [00:55] LuAnn shares the story of how she first met Katie at a podcasting conference in 2016 and how their friendship has evolved.
    [05:33] Katie explains how her meditation podcasts provide tools for women to get to know themselves, listen to their intuition, and make decisions to build a well-designed life and business.
    [12:20] Katie reads the beginning of a raw, relatable meditation she wrote about losing her temper with her child, illustrating how she creates meditations to help women process real-life experiences and emotions.
    [20:58] LuAnn and Katie discuss the importance of asking for help and support when you need it, and being willing to receive it, as Katie shares an example from her own life.
    [25:53] Katie and LuAnn explore the idea of using meditation as a tool for self-discovery and making space to hear your inner voice, not just for relaxation or sleep.
    [34:44] Katie emphasizes that our seasons change and our needs change, especially as entrepreneurs, encouraging finding what works for you in each moment.
    LuAnn Nigara and Katie Krimitsos's Ah-Ha Moments “[Meditation] is is a tool for self awareness that allows us to not be held down by the guilt or the shame of what it was and the humaneness that we're experiencing in moments, and allows us instead to open a space to this deep spiritual person that we are, and it allows that intuition to speak to us. And then we can then move forward based on what that intuition tells us, because she's always right.” - Katie Krimitsos
    “Taking time for…meditation exploration — that's giving the place in my mind for all of the thoughts that come during all of those activities to show up…the really important things that my goddess voice wants me to know will bubble up in that complete quiet and rest.” - LuAnn Nigara
    “In that recognition that you are the observer of the thoughts and not the thoughts themselves, there's an enormous amount of space that gets created there — this sort of separation…So it just allows space for that voice to start coming through and start having you pay attention to it or having you having it guide you to whatever needs to be done.” - Katie Krimitsos
    More About Katie Krimitsos The new beginning of the Women’s Meditation Network began when Katie was going through a painful ending. She had just discovered she was pregnant with her second daughter and all of a sudden, she knew the podcast and business she had been running was no longer for her. Confused and uncertain, she slowed down and got quiet. Within that quiet, the Women’s Meditation Network – and her daughter -was born in 2018.
    Never perfect and always real, Katie has been using meditation as a tool to come within so she can create an intentional life. She’s a mom of two incredible daughters, wife to a soulful husband, and loves animals so much, she won’t kill a bug. Most of her wisdom has come from the depths of pain, and her writing seeks to connect us all in this human experience.
    Connect with Katie Krimitsos Website
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    What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #253: Katie Krimitsos – Discussing the Common Struggles of Entrepreneurship
    #533: Power Talk Friday: Katie Krimitsos: Listening to Ourselves
    #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
    #974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
    Other Resources Mentioned: Schwartz Design Showroom on May 22nd
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  • Today With Kathy Kuo: Hi, welcome to a Well-Designed Business. Have you taken the time to identify your core values? To actively write them down and define what they mean to you? And if so, have you taken it a step further and pulled those values into your interactions, your hiring, your firing, and your feedback? Core values might be easy to push to the side. But if done right, they reduce conflict, make decision-making easier, and provide important clarity for your business.  Today, I’m joined by Kathy Kuo to unpack core values and discuss how to embody them in your business and your processes.
    Pick It Apart [4:52] LuAnn and Kathy discuss the importance of values not just to you but to your clients, your employees, and the culture of your business.
    [12:52] LuAnn reflects on what happens when you don’t establish company values.
    [19:06] Kathy and LuAnn talk about how to decide which values are important enough to make the core values list.
    [38:36] Kathy shares the process she uses to make tough employment decisions.
    [47:28] Kathy discusses her design trade program and what it offers for designers.
    LuAnn Nigara and Kathy Kuo's Ah-Ha Moments “The real question is, are you hiring and firing based on these values, and how does that actually translate to your customers, because your clients actually buy your core values.” -Kathy
    “When we sat down to write out the values, I had a list of 10, which I knew was too many. And the integrator said, these are all important to your business. But this was the money line. He then asked me, what are the things you would hire and fire on? And that was the lightning bolt of clarity for me.” -LuAnn
    More About Kathy Kuo Kathy Kuo is the CEO of Kathy Kuo Home, a recognized tv personality, and a celebrated interior designer. Published in the press as an international guru within the home and lifestyle space, Kathy has an unmatched eye for curating, sourcing and designing luxury furniture and homewares. Today, she continues to develop the fastest growing online platform in the home and design industry. Kathy has 20+ years of experience in the home industry and now serves as a speaker and activist for female entrepreneurs. It is her mission to support women to intentionally grow and scale value-focused teams.
    Connect with Kathy Kuo Website
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    What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #190: Kathy Kuo – How Kathy Kuo Home, the Online Boutique, Can Assist Your Interior Design Firm
    Other Resources Mentioned: Schwartz Design Showroom on May 22nd
    Join my Email List! Click here and scroll to the bottom to fill out your request!

  • Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday.  We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out?  And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpower of others and teaching them how to use it to elevate their business, their services, their marketing, and their sales process.  Today, Rachael is here to share how to discover that superpower of yours, and more specifically how to take it and use it to land the right clients, market yourself strategically, and transition to the true luxury market.
    Pick It Apart [1:50]: Rachael and LuAnn talk about the “5% tweak” that changes the game for branding, messaging, and positioning.
    [13:46]: Rachael unpacks how to transition from the “general practitioner” to valued specialist.
    [18:45]: Rachael and LuAnn discuss how to tap into your past experiences to discover the special something you’re sitting on.
    [24:43] Rachael highlights how to use your superpower to craft your messaging, services, and processes.
    [46:55] Rachael and LuAnn talk about the power of standing out (and how to do it right).
    [57:06] Rachael shares how to use your superpower to attract clients, including leveraging partnerships. 
    LuAnn Nigara and Rachael Bozsik Johanson's Ah-Ha Moments “A lot of the women I work with aren’t clear on their story. And how can you expect your clients to get clear on your story if you aren’t clear on it yourself?” -Rachael
    “The level of detail and research that you do, and the level of what’s included in the ultimate deliverable when you work with you is incomprehensible actually.” -LuAnn
    More About Rachael Bozsik Johanson Rachael Bozsik Johanson is an international keynote speaker and Thought Leadership Coach for female entrepreneurs within the creative field.
    It is Rachael’s mission to empower entrepreneurial women to position themselves as world-class thought leaders and public figures in their niche via the press, paid speaking, and partnerships. Think – a feature in Arch Digest, mic at High Point Market, and Partnership with Loloi. Rachael’s clients include award-winning interior designers, HGTV personalities, and internationally recognized creatives.
    Rachael has been applauded for her work in numerous international publications as a top-tier expert in elite brand positioning in 40 national outlets including Forbes, Glamour, Business Insider etc.. Through her work as a professional speaker, she has empowered close to 100,000+ women on stages including Harvard Business School, Design Influencers Conference, (ASID) American Society of Interior Designers NYC, IIDA, Cornell, Bermuda’s SBA, SPANX HQ just to name a few. She has also had the opportunity to partner with incredible brands including Oprah’s Leadership Academy, Loreal, Sephora, Kendra Scott etc.
    Connect with Rachael Bozsik Johanson Website
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    What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #830 Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business
    #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
    #651 Power Talk Friday: Rachael Boszik: Gaining Credibility in Interior Design
    #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
    Other Resources Mentioned: Schwartz Design Showroom on May 22nd