Episodes
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Have you ever wondered how small tools, like self-coaching cards, can make a big impact on personal growth?
Today’s guest, Julie Greenham, is someone who’s mastered the art of blending connection with empowerment. As a success coach for entrepreneurial moms and the visionary behind the Elevate experience, Julie has crafted self-coaching cards that guide women through life’s biggest challenges, like setting boundaries, defining success, and managing guilt.
In this episode, Julie shares her journey, from discovering inspiration during meditation to building a vibrant event-based community that champions heartfelt connections.
We’ll explore Julie’s latest plans for her Powerhouses Who Brunch initiative, reflect on her success with the Elevate event, and dig into the importance of setting boundaries while maintaining personal alignment.
If you’re ready to feel inspired by fresh ideas for empowerment, connection, and personal growth, this episode is for you.
On This Week’s Episode, We Discuss:The inspiration behind Julie’s self-coaching cards and how they help women navigate success, boundaries, and guilt.The vision for Powerhouses Who Brunch and its role in creating meaningful networking opportunities for women.Julie’s journey from flight attendant to event planner and the creation of the transformative Elevate experience.Why intentional event design—from curated gifts to impactful speakers—elevates the attendee experience.Celebrating success and the importance of reflecting on wins to foster personal and professional growth.The art of setting boundaries and how it empowers women to create unapologetic fulfillment.Creating inclusive spaces by respecting diverse communication styles and fostering safe connections.How Elevate became a model for deep networking, personal growth, and fearless business opportunities.Julie’s plans for the future of Elevate, including expanded offerings and a focus on deeper connection.===
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Connect with Julie:
Visit Julie’s website: https://juliegreenham.com/
Follow Julie on Instagram: https://instagram.com/iamjuliegreenham
Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliegreenham/
Follow Julie on Facebook: https://www.facebook.com/thequietpowerhouse
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Have you been pouring time and effort into your funnels but still not seeing those conversions rise?
Today, I’m uncovering the truth about why your funnel isn’t converting the way you’d hoped. With over 12 years in funnel-building, I know what moves the needle—and where things often go awry.
In this episode, I’ll share insights on why landing pages, emails, and even full funnel setups sometimes fall flat and, more importantly, how to fix those “leaks.” From clarifying your messaging and value proposition to avoiding passive language in your calls-to-action, we’ll dissect every critical element of a high-converting funnel.
I’ll also walk you through platform comparisons, from WordPress and Kajabi to ClickFunnels and more, showing you how each can influence your results.
Whether you’re trying to figure out why your landing page doesn’t grab attention or why your CTA isn’t compelling enough, this episode will equip you with the tools to make meaningful tweaks and optimize your funnel for real growth.
On This Week’s Episode, We Discuss:
Nailing the Numbers That Matter: A breakdown of the essential funnel metrics and conversion rates you should be aiming for.Platform Powerhouses: Insights on which platforms—WordPress, Kajabi, ClickFunnels—deliver on conversion, depending on your goals.Value Proposition Essentials: Tips for honing a clear and compelling value proposition that resonates with your ideal customer.Messaging and Offer Alignment: How to refine your funnel’s messaging to align perfectly with what you’re offering, enhancing customer retention.Active Language for Engagement: Why passive language can hurt conversions and how to craft calls-to-action that are confident and clear.Evolution of Landing Pages: How landing pages have evolved and what today’s audiences expect for a higher conversion rate.Design that Converts: The impact of visuals and design elements on your landing page, with real examples for inspiration.Creating a Cohesive Funnel Flow: Viewing your funnel as a unified journey and ensuring each step is calibrated to guide users toward conversion.Actionable Tweaks for Results: Easy but powerful changes you can make to enhance conversions and eliminate "leaks" in your funnel.===
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Missing episodes?
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How can leveraging AI make your podcast stand out and boost your audience growth?
Today we’re diving into a topic that has everyone talking—AI and how it’s transforming the podcasting game. If you’ve been feeling overwhelmed by all the time-consuming tasks that go into running your show, you’re not going to want to miss this episode. I’m joined by Mark Savant, an absolute whiz when it comes to using AI for content creation and automation. We’re breaking down how you can use AI to create more efficiently, save time, and still produce amazing, high-quality episodes that captivate your audience.
Whether it’s generating show notes in a flash or making your video content pop, AI can be a total game changer. Mark’s got some killer insights that are going to make your life a whole lot easier—and I’m so here for that! We’re talking about everything from AI-powered editing to making sure your content cuts through the noise and keeps your listeners coming back for more.
On This Week’s Episode, We Discuss:
Revolutionizing Podcast Content Creation with AI - How to leverage AI for creating, producing, and distributing content effortlessly, from show notes to video edits. Mark shares his favorite tools, including ChatGPT.The Real Impact of AI on Podcasting—and Beyond - We’re exploring the role AI is playing across different industries like healthcare and education, and how this affects content creators like us.How to Find Your Niche and Stick to It - In a crowded digital space, being known for a specific area is essential. Mark and I discuss how having a niche focus can set your podcast apart.Saving Time with AI Tools - Discover time-saving hacks using AI tools like Cast Magic for automating podcast production—because who doesn’t need more hours in their day?Elevate Your Video Content with AI - AI-powered video editing tools that help you add the finishing touches—think subtitles, pattern interrupts, and more to keep your audience hooked.Where to Connect with Mark - Mark’s offering a killer 100-page guide full of AI tips and prompts. Make sure to check it out and connect with him at aiupdate.ai.This episode is jam-packed with actionable advice to help you leverage the power of AI to create smarter, not harder. Whether you’re just starting out or have been in the game for a while, AI could be the secret sauce you need to supercharge your podcasting workflow.
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Connect with Mark:
Visit Mark’s website: https://www.marksavantmedia.com/
Listen to Mark’s podcast: http://www.afterhoursentrepreneur.com/
Follow Mark on Instagram: https://www.instagram.com/marksavantmedia/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/
Follow Mark on Twitter: https://twitter.com/marksavantmedia
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Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward?
In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time to shake things up if you want to keep your marketing—and your business—alive and thriving.
We’re talking about breaking free from the tired tactics that no longer serve you, and instead, embracing what’s working today and what will keep working tomorrow.
This episode is packed with real-life insights, personal experiences, and actionable tips to help you navigate the modern marketing landscape while making genuine connections.
On This Week’s Episode, We Discuss:
1. The Rise and Fall of Marketing Trends
Marketing trends come and go—so why are so many of us still clinging to tactics from 2015? We’re breaking down why sticking to outdated methods could be holding your business back and how to adapt to what's working now.
2. The 'Feet in the Sand' Myth
You know those 'work-from-the-beach' photos we see plastered everywhere? Let’s debunk this misleading lifestyle trend and talk about what it really takes to grow a business, even if it means putting those feet in some uncomfortable shoes now and then.
3. Quality vs. Quantity in Lead Generation
More leads don’t always mean more sales. I’m sharing how I hit six-figure success with a modest-sized list and why the numbers game isn’t as important as the quality game.
4. Creating Quality Engagement
Spoiler alert: A smaller audience that’s highly engaged will outperform a large, passive list every time. Let’s explore how to turn those subscribers into raving fans who actually convert.
5. Automation vs. Connection
Automation tools like ChatGPT are incredible, but overusing them? That’s where we can get into trouble. Let’s talk about how to find the right balance between automation and maintaining those genuine human touches that build real trust.
6. The Power of Consistency and Adaptability
Staying relevant means staying adaptable. We'll chat about why keeping up with changes and maintaining consistency is crucial for long-term success—and how to make those shifts without overwhelming yourself.
7. Future-Proofing Your Marketing
Finally, we're looking ahead at what's coming in marketing. I’ll share my tips on how to keep pivoting, evolving, and showing up for your audience, even when the landscape changes.
If outdated strategies have been holding you back or you’re just feeling a little lost in this ever-changing marketing world, I want to help you out. Check out my website for more resources, or let’s connect to chat about how we can move your marketing—and your business—forward.
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Ever wonder how automating your podcast workflow could free up hours of your time?
In today’s episode, I’m chatting with the incredibly talented Joe Casabona. We’re peeling back the curtain on podcasting strategies that actually move the needle, plus some real-life lessons Joe’s learned along the way about managing diabetes and navigating personal growth.
If you’ve ever felt stuck in your podcasting journey, or just wanted to know how someone juggles it all with a health condition like type 2 diabetes, this episode is for you.
Joe is bringing his A-game, sharing his 7-point growth framework for podcasters, giving us the lowdown on why evolving your podcast format can be a game-changer, and how strategic guest appearances can boost your show’s visibility. We even talk automation, how to break through limiting beliefs, and Joe’s secret sauce for podcast monetization.
Oh, and did I mention he’s giving away over 40 free automation templates to make your life easier? Yep, you don’t want to miss this one!
On This Week’s Episode, We Discuss:
Joe’s Journey with Diabetes Management: How he maintains consistency with low-carb strategies while balancing a busy life.The 7-Point Podcast Growth Framework: From positioning to strategic guest appearances, Joe shares the key steps for podcast success.Evolving Podcast Formats: Why keeping your content fresh and adapting your format is crucial for long-term engagement.Monetizing Podcasts: Learn actionable insights on how to turn your podcast into a revenue-generating machine.Strategic Guesting: Joe reveals the power of showing up on other people’s podcasts and how it can elevate your own.Automation and Limiting Beliefs: Discover how automating your processes can break down barriers and boost productivity.The Impact of Coaching: Why changing your perception with an outside perspective can be a game-changer for your podcast and personal growth.Podcast Planning Tips: Practical advice on avoiding burnout with tools like PodMatch and smart scheduling.Joe’s Personal Stories: Including a humorous tale about a hotel mishap that will have you rethinking first impressions!Free Resource Giveaway: Don’t forget to grab Joe’s 40+ free automation templates to streamline your podcast workflow. Available at podcastworkflows.com/acquire.
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Don't Forget to Follow and Review:
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
Follow Joe on X: https://twitter.com/jcasabona
Watch Joe on YouTube: https://www.youtube.com/@JoeCasa
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Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver?
In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for those of us who are focused on attracting the right clients, not just any clients.
Here’s the thing: So many "gurus" will tell you that the bigger your list, the better, or that Facebook ads and fancy funnels are your secret weapon. But in reality, it’s all about quality over quantity, building meaningful relationships, and focusing on long-term, sustainable strategies. Tune in as we pull back the curtain on these myths and discover what really works.
On This Week’s Episode, We Discuss:
The List Size Myth - Why "bigger is better" isn’t always true when it comes to your email list, and why engagement beats numbers every time.The Fancy Funnels Fallacy - Why elaborate funnels aren’t the magic solution many claim they are, and how focusing on authentic audience relationships leads to lasting success.Rethinking Ads - Are Facebook ads really the fastest way to grow your list? We’ll dive into when ads make sense and when they could just be wasting your money.What Makes a Lead Magnet Effective - How to create a lead magnet that actually solves a problem and attracts your ideal clients—without the fluff.Building Authentic Connections - Strategies for turning your audience into a community through real, meaningful interactions that keep them coming back.Harnessing Organic Traffic and Collaborations - How to leverage podcast guesting, collaborations, and other organic methods to grow your influence without spending a fortune.The Long Game Approach - Why playing the long game in lead generation is key to building a loyal customer base and sustainable growth.Want to dive even deeper into these strategies and craft a lead generation plan that works for your business? Let’s chat! Head to jenniewright.com to book a strategy call, and I’ll help you create a customized plan that gets real results.
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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What if the secret to successful sales isn’t closing more deals but connecting more deeply?
In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe can totally change the way you sell.
Gazzy’s got some great stories about how she moved away from those rigid scripts and found her groove with sales that are all about respect and real human connection.
So, if you’re over the pushy sales stuff and want to find an approach that feels good and actually works, you’re in the right place. We’re sharing tips on how to tweak your sales systems to fit your style, why permission-based marketing is a game-changer, and how to create a sales process that doesn’t just drive results—but feels authentic every step of the way.
On This Week’s Episode, We Discuss:Building Authentic Sales Strategies – How stepping away from rigid sales scripts and embracing real conversations can lead to better client connections and outcomes.Adapting Sales to Fit Your Style – The importance of making sales strategies your own, and how customizing your approach fosters trust and value.The Power of Ethical Sales – Gazzy and I talk about why ethical sales isn’t just a buzzword, but a core component of creating genuine client relationships.Empowering Clients Through Permission-Based Marketing – Why it’s essential to respect potential clients' choices and empower them through authentic, respectful interactions.Creating Space in Sales Conversations – Why giving potential clients time to make decisions without pressure leads to stronger, more lasting relationships.Ditching Copy-and-Paste Funnels – How relying on authenticity over templates can transform your marketing emails and create deeper connections.Making Sales Automation More Human – Gazzy shares why customized, handwritten sales automations can enhance client trust and loyalty in today’s market.===
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
===
Connect with Gazzy:
Follow Gazzy on Facebook: https://www.facebook.com/p/Authentic-Gazzy-100064354950606/
Follow Gazzy on Instagram: https://www.instagram.com/authenticgazzy/
Watch Gazzy on TikTok: https://www.tiktok.com/@authenticgazzy
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Want your bundle contribution to stand out from the crowd?
In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways.
If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decision process of whether to repurpose an existing product, offer a sneak peek of something bigger, or create something brand new.
Plus, I’m sharing my top tips for making sure your product doesn’t just blend in with the rest, but truly stands out and captures attention.
By the end of this episode, you’ll have a step-by-step plan for contributing to a bundle giveaway that maximizes your impact—and your list growth!
On This Week’s Episode, We Discuss:
Why Bundle Giveaways Are List-Building Gold: How leveraging pool audiences can expose your product to thousands of potential new subscribers and help you rapidly grow your list.Using an Existing Product vs. Creating Something New: Should you repurpose content you already have or start fresh? We’ll break down the pros and cons of both.Giving a Sneak Peek of a Larger Product: How offering a portion of a paid product can build curiosity and drive future sales.Best Practices for Packaging Your Bundle Product: Crafting a compelling title and ensuring your product looks visually appealing to stand out in the bundle crowd.Promotion Tips to Maximize Exposure: How to get your bundle contribution noticed with a solid promotion strategy, including leveraging social media and email lists.Special Offer: Don’t forget to grab my free guide, "5 Game-Changing Steps to Setting Clear, Achievable Goals for Your Online Event Success." Head to the link in the show notes for your free download!===
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Feeling like your podcast isn’t growing fast enough?
In this episode of Acquire, I’m sitting down with Kevin Palmieri, founder of the Next Level University podcast, to dive deep into what it really takes to build a standout podcast. We’re talking about the dedication, strategic thinking, and authenticity required to grow a podcast that not only reaches people but changes lives (yours included!).
Kevin shares his own journey, from building authentic relationships with listeners to tackling the challenges that often make podcasters want to throw in the towel. He offers practical tips for monetizing your show, staying the course when results don’t come instantly, and finding fulfillment in the process.
Whether you’re just starting out or you’ve been podcasting for a while, this episode will give you the insights you need to refine your strategy and stay motivated.
On This Week’s Episode, We Discuss:
Building Real Connections – Kevin dives into how unscalable, personal touches (like direct social media messages) can deepen relationships with listeners and enhance your podcast's value.Crafting Attention-Grabbing Titles – Learn how Kevin and I use strategic titling to draw in more listeners, with a focus on balancing curiosity with clarity.Navigating the Hard Truths of Podcasting – We discuss why many podcasters give up too soon, from the heavy workload to the patience required for results, and how to avoid burnout.Monetizing Your Podcast – Kevin shares his roadmap to monetizing Next Level University, starting with free coaching and evolving to paid services, including launching and supporting multiple podcasts.How Podcasting Fuels Personal Growth – From life-changing experiences to leading a team, Kevin reflects on the personal growth podcasting has sparked in his life and business.===
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Follow Kevin on Instagram: www.instagram.com/neverquitkid
Connect with Kevin on LinkedIn: www.linkedin.com/in/kevin-palmieri
Follow Kevin on Facebook: www.facebook.com/kevin.palmieri
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Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack?
As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing.
In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech stacks and business profitability.
We dive into the heart of a pressing issue: how to maintain or grow your profits when the tools you rely on suddenly become more expensive. From unexpected price hikes to the struggle of reevaluating long-standing software choices, we share our personal experiences and insights.
The Ripple Effect of Price IncreasesDiscover why it's crucial to:Regularly audit your tech stackUnderstand the true value each tool brings to your businessBe prepared to make tough decisions about your software investments
The eCamm AdvantageKatie reveals how eCamm's unique approach as a desktop-based app allows them to keep prices stable while other companies are forced to increase theirs. Learn why this matters for your content ownership and long-term costs.
Strategies for Adapting to the New NormalWe discuss practical ways to:Evaluate the necessity of each tool in your stackExplore alternative options without sacrificing qualityBalance cost-cutting with maintaining productivity
The Future of Software PricingGet our predictions on where this trend is heading and how it might affect businesses of all sizes. Plus, hear our thoughts on whether these price increases truly reflect rising costs or if there's more to the story.
Community Support in Challenging TimesWe wrap up with a heartwarming anecdote about the power of community support in the face of tech troubles, highlighting the importance of finding your tribe in the digital space.
This episode is a must-listen for anyone feeling the pinch of rising software costs or looking to optimize their tech investments. Join us for an honest, insightful discussion that will help you make informed decisions about your business's digital toolkit.
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Connect with Katie:
Visit Katie’s website: https://www.ecamm.com
Follow Katie on Instagram: https://instagram.com/ecammnetwork
Follow Katie on Facebook: https://www.facebook.com/ecammnetwork
Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork
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Ever wondered what it takes to launch a successful membership program?
In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.
Adam shares the raw, unfiltered story of his transition, including:
The pivotal moment that sparked the creation of Builders of AuthorityHis innovative approach to pricing and why he chose accessibility over exclusivityThe challenges he faced during his initial launch and the valuable lessons learned
From Agency to AuthorityAdam's path to Builders of Authority wasn't a straight line. He reveals:
How he leveraged personal branding to grow his agency to seven figures in just 15 monthsThe unexpected demand that led to the creation of his mastermind programHis strategy for balancing multiple revenue streams while prioritizing value for members
Launch Insights: What Worked and What Didn'tWith refreshing honesty, Adam discusses:
The power of building relationships before making your offerWhy simplicity in your sales pitch is crucial (and how he learned this the hard way)The importance of confidence when transitioning from free content to paid offerings
Key Takeaways for Aspiring Membership CreatorsPricing Strategy: Adam's unconventional approach to pricing and why it works for his audienceCommunity Building: How to foster a sense of belonging among members from diverse business backgroundsScaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers
The Future of Builders of AuthorityAdam gives us a glimpse into what's next, including:
Plans for expanding services to meet evolving member needsHis approach to scaling without sacrificing quality or personal touchThe potential for innovative "pod" systems to provide even more value to membersWhether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
===
Connect with Adam:
Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/
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Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney
Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971
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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.
As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.
Why Validation MattersDiscover why validating your event idea is like doing homework before a big test. Learn how this step:
Ensures you're addressing your audience's real needsHelps fill virtual seats with quality leadsBuilds trust and authority in your niche
Strategies for Idea ValidationI'll walk you through practical methods to validate your event concept, including:
1. Surveying Your Audience (Without Traditional Surveys)Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insightsAsk the right questions: Uncover your audience's pain points and interests
2. Analyzing the CompetitionIdentify gaps in the marketLearn from successful events in your niche
3. Running a Beta TestHost a smaller event to gauge interestRefine your concept based on real feedback
Setting Clear, Achievable GoalsUnderstand the importance of realistic goal-setting for your event. I'll share:
How to calculate potential attendee numbersTips for estimating conversion ratesThe balance between ambition and achievability
Aligning Your Event with Your Business GoalsLearn how to create an event that seamlessly leads to your offer or program. I'll explain:
The "encapsulation" approach to event planningHow to subtly introduce your offer throughout the eventBy the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.
Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com
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Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around?
In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the most crucial aspects of running a successful online business—everything from smart time management and optimizing your calendar to building a dream team that doesn’t require you to micromanage every detail.
We also explore the common traps entrepreneurs fall into when managing virtual assistants and how to harness their full potential without turning them into task robots.
I know you're going to love this conversation because it's packed with actionable insights, whether you're just starting out or looking to refine your team dynamics for greater growth.
On This Week’s Episode, We Discuss:
The Difference Between Corporate and Entrepreneurial Team Models: Kris explains why applying a corporate model to your entrepreneurial team can limit growth and how to build a team that’s aligned with your business’s unique needs.The Pitfalls of Micromanagement: We dive into why micromanaging can stifle your team's creativity and productivity, and Kris shares strategies to foster a culture of empowerment and trust.Maximizing Virtual Assistants’ Potential: Kris sheds light on how to avoid common mistakes with virtual assistants, transforming them into valuable team members instead of task executors.Effective Time and Energy Management: Learn Kris’s top strategies for managing not just your time but also your energy. Discover how leveraging your calendar effectively can drastically improve productivity.Discovering Your Business Persona: We explore how understanding your own business persona can help you identify strengths and weaknesses, allowing you to play to your strengths and build a team that complements your skills.Team Building Strategies for Different Business Stages: From start-ups to scaling, Kris and I discuss strategies for building and aligning your team structure with your business goals at every stage of growth.Empowering Yourself as an Entrepreneur: We talk about the importance of self-awareness in entrepreneurship—understanding your strengths, weaknesses, and how to lead with confidence and authenticity.If you're ready to up your productivity game and build a high-performing team, this episode is for you! Plus, don’t miss out on the free resources Kris mentioned, including a personality quiz and an audio version of her book, which is available for a limited time.
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Connect with Kris Ward:
Connect with Kris on LinkedIn: https://www.linkedin.com/in/kriswardstopworkingsohard/
Follow Kris on TikTok: https://www.tiktok.com/@kriswardxx
Follow Kris on Facebook: https://www.facebook.com/krisward.ca
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As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity.
Drawing from my experience working with clients across various industries and stages of growth, I reveal why waiting until the holiday season to build your list is a costly mistake. Learn how to capitalize on the renewed energy and focus that comes with the back-to-school mindset, even if you're not in the education sector.
Key Insights:• Understand why fall is prime time for audience engagement and list growth
• Discover strategies to kickstart your list building efforts before the holiday rush
• Learn how to create a promotion plan that warms up your audience effectively
• Explore various list building methods, from challenges to summits
Overcoming Procrastination:I share personal insights on how to overcome the procrastination that often holds us back from seizing opportunities. Find out how treating list building as a non-negotiable task can transform your approach and lead to consistent growth.
The Power of Consistency:Discover why starting your list building efforts early and maintaining consistency is crucial for nurturing leads and building trust with your audience. I explain how this approach sets the foundation for success not just in the fall, but well into the new year.
Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable strategies to elevate your list building game. Don't let this prime opportunity slip away – it's time to embrace the fall season and watch your list (and business) grow.
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Don't Forget to Follow and Review:
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Connect with me here
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the Facebook community
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What does it really take to achieve a MILLION dollar visibility in today’s crowded market?
In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the concept of $1,000,000 visibility, discussing why personalized messaging, strategic pricing, and tailored visibility efforts are critical in today’s crowded market.
Tune in for a conversation filled with practical insights and actionable strategies to help you stand out and elevate your visibility game.
On This Week’s Episode, We Discuss:
Melanie Benson’s journey into integrating human design into her work after a friend’s insightful observation about her burnout patterns, revealing how this approach helps clients overcome money blocks and visibility challenges.The evolution of the entrepreneurial toolbox, where Jennie shares the importance of continually refining skills and adapting strategies to stay ahead in a competitive marketplace.How to embrace your personal power and boost your visibility, with advice on building confidence in your message and shining brightly to attract your ideal clients.Melanie’s $1,000,000 visibility framework, offering listeners a free resource to help them enhance their visibility strategies and build lasting authority in their niche.The power of brand authority and visibility, with a focus on podcasting and other platforms, highlighting the impact of consistent and strategic visibility efforts.The importance of personal branding, connected to core values like connection, fun, and abundance, and how these elements can influence and shape your brand’s impact.Melanie’s role as an authority amplifier, helping experts move from being invisible to showcasing their expertise through strategic shifts in messaging and visibility.Why niching down and owning your specific area of expertise is essential before expanding into broader markets, ensuring your brand message is clear and compelling.The importance of strategic pricing to reflect your authority and the need for a visibility strategy that sets you apart from the competition.Leveraging guest appearances on podcasts and other platforms to boost your visibility, with tips on borrowing influence and credibility to grow your audience and impact.Whether you’re just starting out or looking to refine your strategies, this episode is packed with valuable insights to help you elevate your visibility, amplify your authority, and make a lasting impact in your industry.
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Connect with Melanie:
Follow Melanie on Facebook: Facebook.com/CoachMelanieBenson
Follow Melanie on Instagram: Instagram.com/CoachMelanieBenson
Connect with Melanie on LinkedIn: linkedin.com/in/success/
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Connect with me here
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the Facebook community
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Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls?
In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way.
Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.
On This Week’s Episode, We Discuss:
The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
====
Connect with me here
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the Facebook community
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Ever wondered how shifting from push to pull marketing can revolutionize your strategy?
In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures.
Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.
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Connect with Mark:
Mark’s Website: https://brainbumpapp.com
Instagram: https://www.instagram.com/CognoscoMedia
Facebook: https://www.facebook.com/cognoscomedia
LinkedIn: https://www.linkedin.com/company/cognosco-media/ and https://www.linkedin.com/in/hershey/
Twitter: https://twitter.com/Cognoscomedia
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Connect with Jennie:
Website: https://jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the Facebook community
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Are you curious about the darker side of online summits and how to avoid common pitfalls?
In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.
With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.
However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.
Here's what we cover in this episode:
Understand the dark side of online summits and the unethical practices to avoid at all costs.Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
====
Connect with me here
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the Facebook community
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Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work!
I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their ventures.
On This Week’s Episode, We Discuss:
Email Marketing and Paid Ads Strategies: We talk about the importance of collecting email addresses even without a lead magnet, emphasizing the need for a good objective and call to action when using paid ads.Ad Budgets and Data Monitoring: We explore the significance of being cautious with ad budgets and having clear objectives, and how to reevaluate strategies in response to declining ROI from running LSA ads.Delegating Control and Scaling the Business: We delve into common mistakes of founders struggling to delegate control, and discuss the necessity of scaling by hiring the right people and relinquishing control.Transitioning to a Scalable Business Model: Anne shares insights on finding a way to trade less time for money, the challenges involved, and the importance of highlighting the founder's story for early-stage companies.AI in Marketing: We discuss understanding AI as a tool, not a replacement, in marketing efforts, and caution about over-reliance on AI for content creation and its future impact on marketing.Scalability and Ideal Clients: We cover making a business more scalable, finding the right fit clients, and highlighting the importance of working with people seeking to make a positive impact.Marketing Strategies for Start-ups: We emphasize the crucial role of marketing for start-ups, building a foundation with limited resources, and the impact of messaging, ideal customer targeting, and partnerships.Flexibility and New Ideas: We talk about the challenge of convincing founders to embrace new ideas and offer advice for startups to focus on creating their own content and using social media and email marketing.This episode is packed with awesome insights for entrepreneurs and start-ups looking to level up their marketing game. Anne and I chat about everything from email marketing and paid ads to making your business scalable and using AI in your strategy. We’ve got practical tips and solutions to help you tackle the challenges of the business world.
Trust me, you don't want to miss this conversation. It's all about giving you the tools you need to succeed!
Don't Forget to Follow and Review:
Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?
In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.
Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.
Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!
On This Week’s Episode, We Discuss:
Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Connect with Katie:
Visit Katie’s website: https://www.ecamm.com
Follow Katie on Instagram: https://instagram.com/ecammnetwork
Follow Katie on Facebook: https://www.facebook.com/ecammnetwork
Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork
Follow Katie on X: https://www.x.com/ecammtweets
Watch Katie on YouTube:
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