Episodes
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It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today.
This an honest reflection of all the ups and downs I've gone through during my entrepreneurial journey. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of feeling unengaged in my company.
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In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more.
Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".
We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview.
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Missing episodes?
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In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting.
We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place.
You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy!
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Anze Markovic is a creative strategist that loves creating and testing video creative for his clients.
In this episode we discuss what the hook is in your video ad, how to measure the effectiveness, and tips for testing and improving your video ads. He also shares some great examples, along with how he researches and gets ideas for new hooks.
This episode is a must-listen if you want to improve your video ad creative!
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In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. Coming up with different ways to position your ad messaging will help your ads stay fresh and stand out. For each of these 22 ideas, I share examples and tips for how you can incorporate the angle into your own ad.
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In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing.
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In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid social advertising in 2022. You'll learn how much has changed in advertising over the years, but also how much really hasn't. Learn how the algorithm works to your advantage to improve your targeting and why creative is crucial to helping you scale.
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Hey, I'm Leah! I launched my advertising consultancy in 2017 and have been working with businesses in a variety of industries from mobile apps and SaaS businesses, to e-commerce and DTC companies, to online course creators and service providers.
The number one thing that I've learned in that time is that the ad creative is the most important piece of your advertising strategy. Creative is always the biggest lever you can pull when you're running campaigns. If something's not working, you gotta shift up the creative!
In this podcast, I'm going to be teaching you everything I know about how to make amazing ad creative.
Thanks for tuning in and I look forward to sharing more with you!
