Folgen
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In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.
Key segments of this podcast and where you can tune in to go direct:
[08:56] Health and Wellness Affiliate Programs
[21:08] Evaluating Marketing Mix and Budgeting for Success
[27:06] Engagement Over Growth: Fostering Partner Relationships
ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.
Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.
Miss it and miss out!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.
Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.
Listen to find out more about:
• How one finance client achieved 740% program growth by sharing event-level data with affiliates.
• Warning signs that your current tech stack isn't serving your program's growth needs.
• Practical first steps for implementing more sophisticated tracking without overwhelming resources.
ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.
Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.
Miss it and miss out!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Send me a text with your questions
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Fehlende Folgen?
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In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.
"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”
Key segments of this podcast and where you can tune in to go direct:
[04:32] The Role of Affiliate Networks vs. Direct Partnerships
[12:32] Segmenting Affiliate Programs for Growth
[22:15] Best Practices for Working with Affiliate Networks
ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.
Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.
Miss it and miss out!
#AffiliateWINS: Your Victory Lap Starts Now!
Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.
Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!
Ready to brag? Share success stories like these:Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.
Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.
Get Your Questions Answered by Lee-Ann!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.
Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.
Subscribe to our podcast HERE!Send me a text with your questions
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On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.
Our thanks to Everflow.io as our sponsor, this season.
Key segments of this podcast and where you can tune in to go direct:
[04:30] Why affiliate marketing remains misunderstood despite its growth.
[09:20] Case study of successful cross-team collaboration in a mobile app company.
[19:50] Tracking beyond initial conversion to maximise customer lifetime value.
Get Your Questions Answered by Lee-Ann!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.
Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.
Subscribe to our podcast HERE!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Send me a text with your questions
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In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.
We are delighted to welcome Everflow.io as our sponsor, this season – let’s kick off Season 21 with Lee-Ann in conversation with Michael!
Key segments of this podcast and where you can tune in to go direct:
[01:45] Introduction to Affiliate Marketing Season 21
[06:46] The Importance of Tracking and Attribution
[12:12] Challenges in Affiliate Marketing Perception
Get Your Questions Answered!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.
#AffiliateWINS: Your Victory Lap Starts Now!
Time to flip the script: less calling out, more calling UP. Share your affiliate marketing triumphs, champion your outstanding partners, and spread the wisdom that's working.
Let's make #AffiliateWINS the hashtag that dominates feeds everywhere! Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.
Subscribe to our podcast HERE!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe.
Change drives the affiliate marketing world, and this season captured the swift evolution happening throughout the industry. With AI advancements, content creation shifts, and fresh partnership models emerging, the podcast remains the essential resource for staying ahead of these transformations.
As we wrap up this season, we're excited to highlight three major trends that dominated our conversations and will continue to shape the affiliate landscape in the months ahead.
Key segments of this podcast and where you can tune in to go direct:
[02:11] Affiverse Updates: Issue 3 of the Affiverse magazine, our brand new website (featuring a FREE directory), and our upcoming Elevate 2025 Summit.
[25:15] Sage Accounting's Alexander Feist, the head of affiliate marketing, talks about the rapid evolution of B2B affiliates.
[31:30] Irina Makarova, CMO at PIN-UP Partners, shares actionable insights on scaling affiliate programs and entering new markets.
Thank you for your support throughout 20 seasons of the Affiliate Marketing Podcast! Join us next week as we delve into Season 21.
Get Your Questions Answered! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.
Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs.
Our thanks go to PIN-UP Partners for sponsoring this episode.
Key segments of this podcast and where you can tune in to go direct:
[05:22] Building brand community through merchandising.
[21:10] The transparent approach to affiliate partnerships.
[29:54] Strategic expansion into cricket betting markets.
About Our Episode Sponsor:
This episode is proudly sponsored by PIN-UP Partners, one of the fastest-growing affiliate programs in the iGaming industry. Their commitment to transparency, innovation, and affiliate success has established them as market leaders.
PIN-UP Partners recently launched their own internal podcast series exploring industry trends and best practices - check it out here.
Discover more about the PIN-UP Partners program.
Do you have a question you need the answer to? Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.
Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.
Key segments of this podcast and where you can tune in to go direct:
[03:19] Understanding CPC vs CPA in affiliate marketing
[13:44] Performance marketing and brand awareness
[18:28] Practical advice for small to medium brands
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.
Key segments of this podcast and where you can tune in to go direct:
[05:05] The Growth of B2B Affiliate Programs
[11:30] Global Strategies for Local Markets
[26:11] Future Trends in B2B Affiliate Marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships.
Key segments of this podcast and where you can tune in to go direct:
[05:22] The current state of finance affiliate marketing.
[16:40] Navigating compliance in finance affiliate marketing.
[26:23] One tool or resource that every finance affiliate/ manager should look at.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.
Key segments of this podcast and where you can tune in to go direct:
[07:30] “Every person is a micro-Influencer”
[09:04] The Role of AI in Authentic Content
[17:41] Leveraging Authentic Content for Brands
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI can improve efficiency, human oversight remains critical.
Key segments of this podcast and where you can tune in to go direct:
[05:28] Leveraging AI for Content Creation
[14:10] Enhancing Outreach Emails with AI
[23:58] Navigating AI Limitations and Legal Ramifications
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.
Key segments of this podcast and where you can tune in to go direct:
[03:11] Understanding CSS and its importance
[12:48] Strategies for working with CSS Publishers
[24:57] Common challenges and misconceptions
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.
Key segments of this podcast and where you can tune in to go direct:
[07:55] The Role of AI in Affiliate Marketing
[11:35] Navigating Policy Changes and Regulatory Challenges
[27:42] Future Trends in Affiliate Marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.
The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.
Key segments of this podcast and where you can tune in to go direct:
[03:30] Navigating Media Buying Strategies for 2025
[10:00] Understanding Audience Intent and Product Fit
[23:05] Key Strategies for Affiliate Managers
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos.
Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need for realistic goal-setting for affiliates and the crucial role of affiliate managers in understanding customer desires.
Key segments of this podcast and where you can tune in to go direct:
[02:10] Marty's journey into Affiliate Marketing
[13:38] Creating effective 90-Second Videos
[27:00] The one tactic that both Affiliates and Affiliate Managers NEED!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving landscape of affiliate marketing.
Key segments of this podcast and where you can tune in to go direct:
[00:27] Season 19 Overview.
[03:58] Seeing past affiliate recruitment – how to activate and engage effectively
[25:55] Relationships with influencers and content creators are key to growth.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Content Warning: Adult Themes
This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.
Listener discretion is advised.
In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships.
Key segments of this podcast and where you can tune in to go direct:
[05:25] Challenges and Strategies in Affiliate Marketing
[16:50] Skills for Success in Affiliate Management
[25:45] Future of Affiliate Partnerships and Networking
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.
In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.
Key segments of this podcast and where you can tune in to go direct:
[04:48] Leveraging TikTok and Instagram for E-commerce Success
[19:00] Building Trust and Authority in Affiliate Marketing
[32:15] Future Trends in Influencer Marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.
Key segments of this podcast and where you can tune in to go direct:
[11:30] Building Authentic Connections in Affiliate Marketing
[23:20] Engaging Influencers for Long-Term Partnerships
[33:30] Fact-checking sources of information is vital for credibility
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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