Episodes
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In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.
The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.
Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget
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“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
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Subscribe to our podcast HERE!Send me a text with your questions
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In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.
Understanding the service aspect is crucial for SaaS affiliate marketing.SaaS products are not impulse buys; they require a different marketing approach.Effective communication with affiliates drives success.
They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in practical tips for achieving success in affiliate marketing, focusing on loyalty and trust.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
[06:12] When to Start an Affiliate Program
[16:50] Challenges in SaaS Affiliate Programs
[33:40] Tips for Affiliate Success
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Missing episodes?
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.
Actionable steps for businesses to implement in their CRO strategies for 2025.Identifying the right opportunities is key to effective optimization.Expert help can guide businesses in optimizing their conversion strategies.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
[04:45] Making the best of the traffic you’ve got.
[06:40] The five tactical steps you need to take.
[27:44] The importance of the results you gain and how they can guide you.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.
The steps required to begin the process in pursuing brand partnershipsBest practices for successful collaborationsThe challenges faced in building brand partnerships
They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
[03:25] The Need for Brand Collaborations
[11:03] Identifying the Right Partners
[28:25] The Future of Brand Partnerships
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“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.
Why authenticity is key for influencers to engage their audience.How lead generation requires clear objectives and transparencyBlockchain technology – offers instant payouts for affiliates.
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[00:00] Season 18 Overview and Highlights
[04:42] Crypto and iGaming Intersection
[28:04] US Brand Survey Insights with Tricia Meyer
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.
They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.
Key segments of this podcast and where you can tune in to go direct:
[04:12] The Significance of Agency Involvement
[21:10] Future Predictions for Performance Marketing
[24:17] Good Things Take Time – Top Tips to Take Away
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms.
Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.
Key segments of this podcast and where you can tune in to go direct:
[03:34] The Rise of Faceless Content Creation
[12:25] Building Authentic Relationships with Brands
[27:10] Trends in Content Marketing and Social Commerce
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.
They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.
Key segments of this podcast and where you can tune in to go direct:
[03:00] Understanding the Growth of Affiliate Marketing
[15:55] The Impact of Publishers and Brands on Affiliate Success
[18:19] Challenges in Training and Education for Affiliate Marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.
Key segments of this podcast and where you can tune in to go direct:
- 06:54 Understanding lead generation types
- 12:02 Asking the right questions
- 26:09 The future of lead generation and technology
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Advertise on our Podcast!
Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!
For affiliate managers, podcast ads can be more than just another ad. They are a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.
Read our blog on The Rise of Podcast Advertising here
Download the Affiliate Marketing Podcast KitSend me a text with your questions
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In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with blockchain technology.
Access to the recorded sessions, available to watch on demand for 90 days.Connection with delegates via our Networking App.Bonus content from past webinars and evergreen sessions.
Key segments of this podcast and where you can tune in to go direct:
04:50 The benefits of real-time payments in Affiliate Marketing
11:50 The future of Affiliate Marketing with blockchain technology
20:12 Some of the common difficulties brands face when they shift to crypto-friendly affiliate tracking solutions for their program
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
Coming Soon!...
We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
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In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.
Access to all the Masterclasses and Panel DiscussionsDirect connection with delegates via our Networking App.On Demand Access to watch at your leisure for the next 90 days
They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct need for grassroots advocacy to support small businesses facing increasing marketing regulatory pressures.
The conversation highlights the potential future of affiliate marketing and the “gig” economy that props this industry up amidst increasing regulations and the necessity for marketers to adapt and stay informed to avoid serious fines.
Key segments of this podcast and where you can tune in to go direct:
04:40 - Recent FTC Guidelines and Their Impact
06:35 - Navigating Compliance in the Gig Economy
09:35 - The Role of AI in Affiliate Marketing
13:30 - Future Trends and Regulatory Challenges
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
We’re excited to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
-
In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilities of integrating blockchain technology into their businesses.
Access to the recorded sessions, available to watch on demand for 90 days.Connection with delegates via our Networking App.Bonus content from past webinars and evergreen sessions.
Key segments of this podcast and where you can tune in to go direct:
[08:30] Understanding what a token on the blockchain is and how it is connected to the community
[18:04] Transparency with crypto currencies
[23:20] The future of crypto and the blockchain moving forward
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
Coming Soon!...
We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
-
In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.
Community building is crucial in the crypto industry as it creates trust and transparency among users.Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.
Talking points include:
Challenges and strategies of working with AmbassadorsThe importance of community building in the crypto industryTips for producing video content
Listen to find out more about:
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.
Building a community and maintaining open communication with affiliates is key to success.Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.
Talking points include:
Key segments of this podcast and where you can tune in to go direct:
[02:26] The Importance of branding in the Crypto Space
[15:13] Attracting Crypto Casino Affiliates
[24:08] The Future of Affiliate Marketing in the Crypto Industry
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:
Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct:
[04:13] Hot Topics in SEO and Leaked Google Documents
[19:07] Parasitic SEO
[20:23] Future-Proofing SEO Strategies for iGaming Affiliates
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.
In case you missed any episodes, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.
Now, let’s dive into the key takeaways from Season 17!…
Why does it take affiliates so long to get the credit they deserve?Advocacy Programs and blurring the linesLeveraging TikTok for Business
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[02:28] The three fundamental changes in the affiliate marketing industry.
[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 – we’ll explore the world of Crypto and Blockchain Marketing!
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.
How B2B SaaS companies can also benefit from advocacy programsAdvocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.The importance to have buy-in from the team and commit to the program for at least a year.
Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.
Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.Affiliates and brands should consider the impact of working capital
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
-
This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Focus on finding the five that bring resultsScaling affiliate programs: Challenges and tipsStrategic approaches to affiliate recruitment
Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.
Optimizing outreach and onboardingSetting clear goals and understanding riskThe future of affiliate marketing lies in the continued growth of partnership channels and the development of technology to support them.
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[04:30] Mediarails: Automating partner engagement
[21:09] The Future of Affiliate Marketing and Technology
[24:11] Top tips for growing Affiliate Programs
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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