Episódios
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms.
Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.
Key segments of this podcast and where you can tune in to go direct:
[03:34] The Rise of Faceless Content Creation
[12:25] Building Authentic Relationships with Brands
[27:10] Trends in Content Marketing and Social Commerce
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
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On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.
They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.
Key segments of this podcast and where you can tune in to go direct:
[03:00] Understanding the Growth of Affiliate Marketing
[15:55] The Impact of Publishers and Brands on Affiliate Success
[18:19] Challenges in Training and Education for Affiliate Marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.
Key segments of this podcast and where you can tune in to go direct:
- 06:54 Understanding lead generation types
- 12:02 Asking the right questions
- 26:09 The future of lead generation and technology
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Advertise on our Podcast!
Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!
For affiliate managers, podcast ads can be more than just another ad. They are a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.
Read our blog on The Rise of Podcast Advertising here
Download the Affiliate Marketing Podcast KitSend me a text with your questions
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In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with blockchain technology.
Access to the recorded sessions, available to watch on demand for 90 days.Connection with delegates via our Networking App.Bonus content from past webinars and evergreen sessions.
Key segments of this podcast and where you can tune in to go direct:
04:50 The benefits of real-time payments in Affiliate Marketing
11:50 The future of Affiliate Marketing with blockchain technology
20:12 Some of the common difficulties brands face when they shift to crypto-friendly affiliate tracking solutions for their program
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
Coming Soon!...
We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
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In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.
Access to all the Masterclasses and Panel DiscussionsDirect connection with delegates via our Networking App.On Demand Access to watch at your leisure for the next 90 days
They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct need for grassroots advocacy to support small businesses facing increasing marketing regulatory pressures.
The conversation highlights the potential future of affiliate marketing and the “gig” economy that props this industry up amidst increasing regulations and the necessity for marketers to adapt and stay informed to avoid serious fines.
Key segments of this podcast and where you can tune in to go direct:
04:40 - Recent FTC Guidelines and Their Impact
06:35 - Navigating Compliance in the Gig Economy
09:35 - The Role of AI in Affiliate Marketing
13:30 - Future Trends and Regulatory Challenges
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
We’re excited to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
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In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilities of integrating blockchain technology into their businesses.
Access to the recorded sessions, available to watch on demand for 90 days.Connection with delegates via our Networking App.Bonus content from past webinars and evergreen sessions.
Key segments of this podcast and where you can tune in to go direct:
[08:30] Understanding what a token on the blockchain is and how it is connected to the community
[18:04] Transparency with crypto currencies
[23:20] The future of crypto and the blockchain moving forward
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
Coming Soon!...
We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket
Your On-Demand ticket includes:Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.
Send me a text with your questions
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In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.
Community building is crucial in the crypto industry as it creates trust and transparency among users.Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.
Talking points include:
Challenges and strategies of working with AmbassadorsThe importance of community building in the crypto industryTips for producing video content
Listen to find out more about:
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.
Building a community and maintaining open communication with affiliates is key to success.Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.
Talking points include:
Key segments of this podcast and where you can tune in to go direct:
[02:26] The Importance of branding in the Crypto Space
[15:13] Attracting Crypto Casino Affiliates
[24:08] The Future of Affiliate Marketing in the Crypto Industry
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:
Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct:
[04:13] Hot Topics in SEO and Leaked Google Documents
[19:07] Parasitic SEO
[20:23] Future-Proofing SEO Strategies for iGaming Affiliates
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.
In case you missed any episodes, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.
Now, let’s dive into the key takeaways from Season 17!…
Why does it take affiliates so long to get the credit they deserve?Advocacy Programs and blurring the linesLeveraging TikTok for Business
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[02:28] The three fundamental changes in the affiliate marketing industry.
[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 – we’ll explore the world of Crypto and Blockchain Marketing!
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.
How B2B SaaS companies can also benefit from advocacy programsAdvocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.The importance to have buy-in from the team and commit to the program for at least a year.
Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.
Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.Affiliates and brands should consider the impact of working capital
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Focus on finding the five that bring resultsScaling affiliate programs: Challenges and tipsStrategic approaches to affiliate recruitment
Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.
Optimizing outreach and onboardingSetting clear goals and understanding riskThe future of affiliate marketing lies in the continued growth of partnership channels and the development of technology to support them.
Listen to find out more about:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Key segments of this podcast and where you can tune in to go direct:
[04:30] Mediarails: Automating partner engagement
[21:09] The Future of Affiliate Marketing and Technology
[24:11] Top tips for growing Affiliate Programs
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
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On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.
Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.The Holistic Approach to Affiliate Marketing.
Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[19:40] User-generated content – adding value and buyer behavior
[25:00] Diversify the value and the volume
[30:35] Our customers are changing and the way that they engage with the media mix
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
-
In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners.
Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency without compromising security.
Talking points include:Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.
Vana’s career journey and transferable skills Leveraging partnerships for growthTreating Affiliates as partners, not suppliers
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[10:24] Staying up-to-date with current trends
[25:30] Challenges in the Content Creator Ecosystem
[34:08] Advice for Affiliate ManagersELEVATE Summit 2024 – LONDON
Meet Vana at ELEVATE! Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!Send me a text with your questions
-
In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.
The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.
Talking points include:
The value of time-saving toolsThe importance of protecting evergreen contentThe convergence of influencer and affiliate marketing
Optimizing Affiliate Programs with Affluent's Insights Performance tracking and measurementData aggregation and storytelling in affiliate marketing
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[21:40] Performance tracking and measurement in Affiliate Marketing.
[24:10] Reclaim your Sunday nights!
[31:30] Performance is a technology – bringing performance to the fore.ELEVATE Summit 2024 – LONDON
Where Lead Generation and Affiliate Marketing collide, ELEVATE launches as an in-person conference for the first time, in London 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDiscover the Future of Meta at ELEVATE 2024: Affiverse Announces Meta as the Keynote Speaker for ELEVATE Summit 2024 in London. Read our blog.
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
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This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media.
Hanan predicts that the future of affiliate marketing will involve a shift towards high-value, high-touch relationships and a focus on creating meaningful business.
The importance of embracing AI in affiliate marketing and leveraging its capabilities to enhance efficiency and reach the right audience. AI is a once-in-a-generation disruption that will transform the affiliate marketing industry – what this means for you.The need for publishers to negotiate meaningful partnerships with tech companies.
Talking points include:
The future of affiliate marketing will involve high-value, high-touch relationships and a focus on creating meaningful business.The potential challenges and opportunities that AI brings, such as the automation of content creation. Hanan's Journey into Affiliate Marketing
Listen to find out more about:Key segments of this podcast and where you can tune in to go direct:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party
[08:07] The impact of AI on the future of affiliate marketing
[16:35] How the methodology of working with publishers is changing
[23:30] The future of affiliate marketing and advertiser buy-in
ELEVATE Summit 2024 – LONDON
Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions
-
Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com
Talking points include:
The story behind the PXA Academy.The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.”The need for brands to invest in training their teams.
How the PXA Academy was created to provide education and training in the affiliate marketing industry.Why Affiliate Managers should focus on the ‘engage’ phase of the partnership lifecycle, building relationships with publishers, and communicating regularly to ensure success.Will the industry see a shift towards Partnerships Managers who have a broader skill set and can handle various aspects of digital marketing?
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:[05:25] Introducing the PXA Academy
[11:00] Your Learning Journey Never Ends
[24:22] The Future of Affiliate Marketing: Specialization and Partnerships Managers
ELEVATE Summit 2024 – LONDON
Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Tickets are selling FAST! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
Send me a text with your questions
-
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.
Talking points include:
The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners, as well as the future of retail performance marketing, including the role of AI and personalization.
Listen to find out more about:
Preparing for Economic FactorsManaging Coupons and Loyalty PartnersNailing It During the Peak PeriodAvoiding Common Mistakes
Key segments of this podcast and where you can tune in to go direct:
[04:32] Understanding Holiday and Peak Periods
[16:15] Contingency at the Ready!
[31:05] The Future of Retail Performance MarketingRate, Review & Subscribe on Apple Podcasts
If you’re liking this podcast - make sure you hit SUBSCRIBE to never miss another weekly episode packed with information , insights and learning from all four corners of the globe and leave us a 5 Star Review!
AND….
If you’re struggling to launch, scale and grow your affiliate program - join us this year in London at the ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing will collide
Taking place for the first time as an in-person event on the 16-17 September in London, take your business to the next level - network with industry experts and grow your business at this informative event built specifically for SMEs , Affiliates, Lead Generators and and Performance Marketers.
EARLY BIRD TICKET PRICES END SOON!
Tickets to this two-day conference include are just £349 in our early bird offer:
Full two-day conference and expert speaker line-up Lunch and Refreshments FREE on both daysNetworking and Exhibitor Area to discover new tools, services and resourcesMatchmaking meet-ups and unlimited NetworkingDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in Affiliate and Lead Generation CLICK HERE!
Send me a text with your questions
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