Episodes
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In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and more details behind Omniaudio’s collaboration with MTN.
Africa Business of Sport Podcast is available to listen data-free on Omniaudio via MTN Play.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by developed nations with established sporting infrastructure.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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Missing episodes?
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In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that the concept has been received from the global sports community, why he believes senior officials at the International Olympic Committee are seeking job opportunities with Enhanced, and the level of interest from media companies to broadcast the inaugural edition of the Enhanced Games in 2025.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA’s longstanding involvement in The Olympic Partner (TOP) Programme, VISA’s brand activation objectives at Paris 2024, how the brand is supporting athletes through Team VISA at the Games, and how the present sponsorship activation rollout will inform their Olympic marketing strategy for LA28 and Brisbane 2032.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for the Paris 2024 Olympic Games, and Toyota's post-Paris 2024 sports sponsorship outlook.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss the connection between the Olympic Movement and African Olympism, ProTouch Africa’s philosophy of empowering African athletes through digital fan engagement, the role of blockchain technology in supporting African athletes and the importance of brand partnerships in elevating African athletes on the global stage.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in Olympic sponsorship management and whether the IOC will renew a number of expiring TOP partner contracts.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins Edem and Jabu to discuss the history of the global broadcasting of the Olympic Games, the strategic motives underlying the formation of OBS by the International Olympic Committee in 2001, the financial importance of Olympic broadcasting and media rights for the IOC, an extensive explanation of the complex television and audiovisual infrastructure required to broadcasting the Paris 2024 Olympic Games globally and the innovative ways that OBS will be deploying technology and artificial intelligence to broadcast the Paris 2024 Olympic Games.
----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since 1990s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC’s future global broadcasting model and the importance of a successful Paris 2024 Olympic Games for the IOC’s immediate commercial future.
----------------
👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC). -
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Economy, Professor Simon Chadwick, joins Edem and Jabu to discuss the impact of the snap French election on France's ability to stage the Paris 2024 Olympic Games, the context of Emmanuel Macron's dual image in politics and sport, whether security concerns amid political instability in France and abroad ahead of Paris 2024 are justified, the role of sports diplomacy and soft power at the Olympic Games and the importance of France hosting a peaceful and successful Olympic Games.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Managing Director of IOC Television & Marketing Services - Anne-Sophie Voumard joins Edem and Jabu to discuss how TOP partners ensured the delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's outlook for the LA28 Olympic Games.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the views or positions of the International Olympic Committee (IOC).
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In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, Edem is joined by sports marketing expert, Tim Crow, for a comprehensive deep dive into the current state and future of the IOC’s The Olympic Partner (TOP) Programme.
Tim shares his expertise on the history of the TOP programme, why he believes Toyota is reportedly terminating their $835m association with the IOC, whether betting brands or social media platforms such as TikTok may become TOP partners in the near future, and how security concerns may impact the TOP sponsorship contracts and activations during the Paris 2024 Games. Tim also briefly elaborates on the reasoning behind his $4bn record domestic sponsorship revenue projection for the LA28 Games.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast -
In this episode, Jabu is joined by Executive Chairman of African Sports & Creative Institute, Will Mbiakop, to conduct a book review of "Africa Sports Industry: Understanding the Game" including a brief discussion on the ongoing book tour, what led to Will deciding to write and publish a book about the African sports industry, and the major themes covered in the book. Jabu and Will also touch on the Africa CEO Forum, the top five investment opportunities in the sports industry in Africa, and how Morocco is gearing up to host the 2025 AFCON and co-host the 2030 FIFA World Cup.
To purchase a copy of Africa Sports Industry: Understanding the Game, visit africansci.com
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast -
Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International. ----------------👜 Visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League’s superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia’s inevitable 2034 World Cup bid success on infrastructure development, the crucial role being played by UAE-based airline Emirates in boosting sport tourism in Dubai, and how Saudi Arabia, UAE and Qatar are collaborating to develop a thriving sport business economy in the Middle East.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast -
In this episode, Edem is joined by Managing Partner of Hammerton Barca, Daniel Noake, to discuss how his early career experiences at BBC and IMG led to a passion for event management, Hammerton Barca's unique advisory-based value proposition and how it supports governments and other stakeholders in bidding for and delivering global sports events, and the economic impact of Rwanda's pioneering efforts to bring the biggest sports events to Africa.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast -
In this episode, FIFA’s Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA’s Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and initiatives focused on supporting female players and administrators in football, and the significance of FIFA’s decision to directly remunerate footballers for participating in the 2023 FIFA Women’s World Cup.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast -
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally.
In this episode, Co-Executive Director: United States at PeacePlayers International, Sally Nnamani, joins Edem to reflect on her varied career in the sports industry and discuss the kind of work she is involved in at PeacePlayers International, strategies for building peaceful and thriving communities through sport, fostering transformation in the current sport for development landscape in Africa, and her advocacy efforts for advancing opportunities for women and girls in sport.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast - Show more
