Episodes
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In this short episode of In-Sights, Lance Tyson discusses the read offense strategy from his bestselling book, 'Selling is an Away Game'. He breaks down how sales professionals can assess and adapt to their buyer’s needs in real time, much like a quarterback reading the defense. Learn actionable insights on how to stay one step ahead, anticipate objections, and tailor your approach to close more deals. Whether you're a seasoned sales expert or just starting out, this episode will help you fine-tune your game plan for success.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
You can purchase these books at: https://www.tysongroup.com/books
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode, Lance Tyson sits down with Travis Pelleymounter, Senior Vice President of Ticket Sales and Service at Vinik Sports Group, to discuss powerful insights on sales leadership. They explore the critical balance of people and process in driving exceptional results, with Pelleymounter drawing on his extensive sports industry experience. Discover how sales leadership goes beyond setting strategies—it's about cultivating a strong team culture, aligning processes, and building lasting client relationships. This engaging conversation reveals how effective leadership can lead to consistent sales success and sustainable growth.
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Missing episodes?
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In this short episode of In-Sights, Lance Tyson discusses the current sales landscape. He delves into the evolving sales landscape, offering his perspective on current trends and challenges. He discusses how sales professionals need to adapt to changes in buyer behavior, driven by advancements in technology and shifting market dynamics. Lance emphasizes the growing importance of building genuine relationships, leveraging data for personalized selling, and adopting a more consultative approach. He also touches on the increasing complexity of sales cycles and the need for agility and continuous learning to stay competitive in today's fast-paced environment.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
You can purchase these books at: https://www.tysongroup.com/books
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of Against the Sales Odds, Lance Tyson sits down with Paul Bee, Senior Vice President of Ticket Sales and Service at the Milwaukee Bucks. The Bucks boast a storied NBA history, crowned by championships in 1971 and 2021. Remarkably, they achieved this feat in just their third season, setting a record for the fastest rise to the top in any major North American professional league. Paul shares his career journey in the professional sports industry, offering invaluable insights into his leadership style and philosophies. He reveals key strategies in pivoting for success, emphasizing the importance of adaptability in strategy and tactics. Guided by his principles of karma ("Good things happen to good people") and fate ("You'll end up where you're supposed to be"), Paul underscores the necessity of market analysis and timing. Discover how lifelong learning and a willingness to evolve have been instrumental in Paul's unparalleled achievements; get ready to unlock the secrets to sustained success in the competitive sales world.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of "Against The Sales Odds," we dive deep with Andrew Sidney, SVP of Sales and Service for the Washington Commanders. Andrew shares his extraordinary journey from humble beginnings in minor league baseball to leading high-stakes sales teams in major professional sports. Discover how he navigated leadership challenges, including multiple ownership changes and team rebrandings, while maintaining a relentless focus on results. Learn about his servant leadership style, the importance of investing in people, and the strategies he employed to build high-performing sales teams. Tune in for inspiring stories, actionable advice, and a behind-the-scenes look at the world of sports sales.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this short episode of In-Sights, Lance dives deep into the strategies and tactics that can help you effectively reach and engage C-suite executives. Whether you're a salesperson aiming to pitch your product, a business leader seeking valuable partnerships, or a professional looking to expand your network, understanding how to connect with top-tier decision-makers is crucial. We'll cover proven techniques to get your foot in the door, ways to craft compelling messages, and tips to build lasting relationships with executives at the highest level. Tune in to learn how you can elevate your approach and successfully engage with the C-suite.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
You can purchase these books at: https://www.tysongroup.com/books
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of "Against The Sales Odds," Lance Tyson has a conversation with legendary college hockey coach Mark Taylor, back-to-back national champion and National Coach of the Year. As the Head Coach of Hobart College Ice Hockey, Mark has transformed the team into a national powerhouse despite turning over nearly 25% of his talent yearly. Mark shares his journey, coaching philosophies, and the strategies he uses to build a winning culture at Hobart. This episode is packed with strong messages, life lessons, and invaluable leadership philosophies that have impacted hundreds of student-athletes and prepared them for their next steps. Tune in for an inspiring conversation filled with actionable insights!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this short episode of In-Sights, Lance discusses the crucial value you bring to your meetings. One timeless piece of advice: "Always get their opinion before you give yours." During the evaluation phase of a sale, it's essential to dive deeper into meetings to foster an informal yet thorough understanding of the prospect. This approach helps us craft tailored solutions that resonate more effectively. By taking the time to truly understand our prospects, we move closer to building strong, successful relationships. Make sure to tune in to future episodes where Lance walks through deals and gives strategic and sound advice to get the best out of yourself and your prospects. In-Sights episodes are for leaders, entry-level salespeople, and everyone in between!
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
You can purchase these books at: https://lancejtyson.com
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of Against the Sales Odds, Lance Tyson sits down with Patrick Duffy, Chief Partnerships Officer at Monumental Sports & Entertainment. Monumental oversees the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), the NBA G League Capital City Go-Go, and Capital One Arena, ensuring there is no off-season. Patrick shares his journey in the professional sports world, offering insights into his leadership path and philosophies. He reveals strategies that have guided his career, emphasizing the importance of devising and sticking to a plan. Patrick demonstrates the value of a marketplace strategy and maintaining a checklist to achieve goals. He also highlights the importance of hands-on leadership, encouraging his team to remain open-minded and leverage all resources, both human and analytical. For those aiming to climb the ladder or improve themselves, this episode is a must-listen. Get ready to improve your sales game and yourself!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dialogue with Brad Fain, the VP of Ticket Sales & Service at the Detroit Pistons. Brad unveils his extraordinary journey in the professional sports realm, shedding light on his strategic leadership ethos centered around understanding the 'why.' Far from content with merely honing his team's skills, Brad leads by example, perpetually refining his expertise while fostering seamless communication and alignment among his peers. Whether navigating through triumphs or challenges, Brad remains an accessible leader, investing in his team's growth and ensuring their voices are heard. Through his unconventional path and relentless pursuit of excellence, Brad epitomizes an opportunistic spirit that ignites inspiration and propels others to new heights.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him as he unravels the essential strategies for successful deal-making, including the art of turning your opponent's tactics to your advantage and gaining insight into the buyer's mindset. Lance stresses the importance of never assuming a sale and shares the significance of empathetically addressing the concerns of the other party. Let's explore the analogy of negotiation as a strategic game of chess, where staying several steps ahead is key to achieving your goals. Tune in to discover how Lance approaches negotiations, ensuring he plays his cards right, even when the odds seem stacked against him.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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What are the essential factors to consider to become a successful sales leader? Join Lance Tyson in this insightful short-form series 'In-Sights' as he dives into the essential elements of effective sales leadership. Discover the keys to not only achieving success but also fostering growth within your sales team. Are you and your team reaching the desired results? Lance shares invaluable insights on cultivating successful leadership by investing in your own skills and empowering your team to excel. Tune in now and unlock the secrets to impactful sales leadership!
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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What are the key things one needs to keep in mind to be an effective sales leader? In this episode of In-Sights, Lance Tyson dives into the realm of sales leadership, emphasizing the importance of human connection while maintaining a keen awareness of time management. As a leader, striking a balance between approachability and execution is key. Lance prompts us to ponder: Do we have the optimal talent onboard? Is our team primed for success? Can we cultivate a culture of coachability? While acknowledging the necessity of setting boundaries, Lance underscores the transformative power of assembling the right team—a catalyst for success not only for oneself but for the entire organization. Tune in for invaluable insights into navigating the intricate dynamics of sales leadership!
Lance is the bestselling author of 'Selling Is An Away Game,' and 'The Human Sales Factor.'
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this captivating episode of Against The Sales Odds, Lance engages in a thought-provoking conversation with Brad Luttrell, the Co-Founder and CEO of GoWild. Brad shares his remarkable journey of evolution and discovery as a budding entrepreneur. From navigating various roles within the organization, including sales, marketing, and revenue generation, he imparts invaluable insights into the essentials for entrepreneurial success, spanning from the formative stages to achieving productivity. Overflowing with wisdom, Brad shares profound quotes, recommends enriching books, and offers a treasure trove of insights during this enlightening interview.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the thirty steps that have helped them (and many others) throughout their careers. Along with these thirty steps, Ryan and Chad also have nine additional steps that help leaders show up for their teams. If you are a young business professional, a seasoned sales vet, or a leader, this is a must-listen and must-read!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode of Against the Sales Odds, Lance sits down with Loren Feldman, the Founder and Editor-In-Chief of 21 Hats. Loren brings us through his journey as an editor in a newspaper, magazine, and more, from his time at Inc. to his founding of 21 Hats. He enlightens us on how to have the right mindset and how to understand your audience honestly. We can see Loren's unique ideas on how to approach challenges, ask questions, and listen to and understand feedback from others. As Lance and Loren move through the episode, we see the different engagement philosophies of being proactive in business! Learn more about Loren and 21 Hats by subscribing to his newsletter at http://21hats.substack.com.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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Better humans make better leaders. In this episode of Against the Sales Odds, Lance sits down with CEO, author, and entrepreneur of Reboot.io Jerry Colonna. Jerry brings us his story and the hardships he faced throughout his career, providing valuable lessons and quotes on his philosophy in leadership and how to overcome forces in your systems. From moving out of the venture world and into the coaching world, Jerry works with his clients to help them grow up, be better humans, and become better Leaders--topics discussed in his book Reboot: Leadership and the Art of Growing Up. Join Jerry Colonna today, and let's unpack more valuable insights together! Also, don't forget to grab a copy of Jerry's new book, Reunion: Leadership and the Longing to Belong.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this Against the Sales Odds episode, Lance sits down with Qiava Martinez, Las Vegas Raiders SVP and Chief Sales Officer. Qiava brings us through her journey from her education to her current position in the professional sports realm. Qiava stresses how building relationships helps determine not only your team's success but your organizational success as well. Even through major moves and life changes, she has kept the same mentality that helped her climb through the Raiders organization. From staying prepared to building relationships, Qiava gives us insight on how to stay the course to succeed. Grab your helmets and ride into her inspiring journey to success!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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Success in sales is about more than closing deals; it's about creating opportunities where none exist and empowering your team to shine. In this exciting episode, Lance Tyson sits down with Jason Gonella, the Senior Vice President of Ticket Sales at the XFL, for a deep dive into the world of project structuring and successful sales leadership. With a career spanning top sports organizations from the Eagles to the XFL, he walks us through the various models he has worked with and for creating success at all these different projects. From building a strong foundation and adapting to diverse markets to creating opportunities and defining success, Jason covers secrets and strategies in the world of ticket sales. Tune in now!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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In this episode, Lance Tyson has a profound talk with Dan Lefton, Chief Revenue Officer and EVP of the Detroit Pistons. Dan walks us through his professional journey, from his time in Philadelphia, to what landed him in Detroit, and everything in between! He brings tremendous wisdom not only from his mentors but also from his own personal experiences, from calculating the right amount of risk to standing his ground on issues that matter. One of Dan's highest priorities is making sure he and his team provide solution-based thinking for partners and clients, and always putting their needs first.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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