Episodes
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In this AI marketing podcast episode, Dan Sanchez discusses with cohost Travis Sanchez the transformative potential of attaching files like text documents and Excel sheets to projects, likening it to customizing GPTs for specific tasks. They delve into ChatGPT's expansion into document management, Google's recent Gemini update with new photo manipulation functions, and the fast-paced advancements making real-time art direction and voice/visual edits a reality. From managing projects and campaigns to speculating on upcoming AI releases, this episode sheds light on practical applications and the future landscape of AI in marketing. Tune in to explore how these innovations can enhance your marketing strategies and operations.
Timestamps:
03:34 Fine-tune models for customized developer solutions.
09:34 Gaining value by temporarily using unique services.
11:40 Custom GPT automates podcast transcript to blog post.
15:28 Project involves using Chat GPT while shopping.
19:24 Summarizing conversations for efficient project management.
21:13 Exploring project management and communication efficiencies.
24:25 Designers worry: advanced AI can replace them.
29:01 Vet sources, verify, Gemini developments, Google's ecosystem.
31:35 Founder returns to focus on AI initiative.
35:30 Sam Altman: Chatbots to AGI is a process.
38:35 Predictive conversations steer companies, could be awesome.
42:16 Real learning happens through practical experience.
45:28 WGU partners with Google, HubSpot for certifications.
47:46 Prefer ChatGPT; Claude clunky, reasoning weaker.
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In this milestone episode of AI-Driven Marketer, Dan Sanchez reflects on a year of hosting the podcast and reaching 1,000 subscribers. Dan shares his journey of discovering the potential of AI in marketing, the challenges of finding a niche, and his unique "30-30-30 Plan" for mastering a new topic. He also discusses his recent pivot to joining Social Media Examiner as a Senior AI Marketing Strategist, what this means for the future of the podcast, and the exciting developments in store for 2025.
Mentioned Resources:
AI Explored Podcast Episode with Danchez: https://www.youtube.com/watch?v=luyVQyj6ohMEpisode Timestamps:
00:00 - 02:00: Welcome and celebrating 1 year of the podcast. 02:01 - 06:00: Reflections on the growth of AI-Driven Marketer and finding a niche. 06:01 - 14:30: Introduction to the 30-30-30 Plan and how it helps marketers establish expertise. 14:31 - 20:00: Why video podcasting is the most effective content channel. 20:01 - 28:00: Learning in the light: The benefits of public transparency in expertise-building. 28:01 - 35:30: Dan’s transition to Social Media Examiner and his new role. 35:31 - 42:00: Future plans for the AI-Driven Marketer and what’s next in 2025. -
Missing episodes?
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In this ai marketing podcast, Dan Sanchez teams up with cohost Travis Sanchez to dive into the current opportunities for marketers to leverage AI, comparing it to the formative days of social media. They discuss the novelty of AI as a low-hanging fruit for marketers, share creative content ideas like humorous or emotional music videos, and highlight the importance of early adoption. The episode also touches on the delicate balance between generalists and specialists in the age of AI, and previews exciting advancements in AI tools from OpenAI. Listen to this engaging episode to understand the evolving landscape of AI in marketing and get inspired with innovative strategies for your brand.
Timestamps:
03:48 Occasionally use AI for various casual inquiries.
08:37 Developing strategic marketing insights with monthly subscription.
10:03 Staged for buzz, costly to release professionally.
12:57 Improved integration between models and canvas access.
17:46 Inspired by Enneagram songs' emotional impact.
19:18 Create music easily; tools enable limitless creativity.
24:42 Execution trumps knowledge; AI empowers generalists.
27:50 Unclear AI skills poll on LinkedIn perceptions.
30:07 Cool creations result from independent experimentation, not courses.
32:10 Uncertain growth, AI music creativity highlighted.
37:00 Create songs with animals; explore humorous angles.
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In this AI marketing podcast episode, Dan Sanchez shares how he used AI to create a full music album as an experiment in creativity and marketing potential. He delves into the step-by-step process, from generating lyrics with AI to producing music using tools like Suno and Runway ML. This hands-on case study serves as a blueprint for how marketers can incorporate AI-generated music into their strategies, from jingles to engaging social media content. Whether you’re a creative marketer or just curious about AI’s possibilities, this episode will inspire you to think differently about AI in marketing.
Resources mentioned:
Psalter Album on YouTube: https://www.youtube.com/watch?v=1gP5j_BYNUk&list=PLN0y_b-bqn-io3rlQJjZ_NtIh-xrlsERZ AI Music Tool: https://suno.com AI Video Tool: https://runwayml.com/ Newsletter: https://aidrivenmarketer.com/Episode Timestamps
• 00:00 - 03:10: Introduction – Hitting buyer emotions and the power of AI in creativity.
• 03:11 - 09:45: Case Study Overview – Creating the Psalter Workout Music album.
• 09:46 - 15:30: The AI Process – Tools like Suno and Runway ML in action.
• 15:31 - 20:15: Overcoming Challenges – Tips for generating quality AI music and refining prompts.
• 20:16 - 24:00: Designing Album Art – From medieval inspiration to AI animations.
• 24:01 - 29:20: Publishing and Presentation – Making the album accessible and visually appealing.
• 29:21 - 33:55: Marketing Applications – AI-generated music as a marketing tool.
• 33:56 - 37:42: Future Potential – How marketers can lead with AI creativity.
• 37:43 - 39:00: Conclusion – Key takeaways and a call to action for marketers.
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In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape.
Subscribe to the AI-Driven Marketer Newsletter at https://aidrivenmarketer.com/
Resources Mentioned:
Viral Rap Tweet: https://x.com/kyleshannon/status/1859462298944819576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1859462298944819576%7Ctwgr%5Eb9d51b41820d4a49adb9e71a6e7be2770af2d3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FAlex-Hormozi-Quote-143c946be26d80c08887ca422b4ec201%3Fpvs%3D3Timestamps:
00:00 Helping marketers navigate AI: agents, ads, music.
03:26 AI's novelty boosts marketing reach and headlines.
07:20 "Agents are intelligent automation, not independent."
12:41 Create AI character Glitch for fun brand engagement.
15:31 Training limits delay ChatGPT 5 release speculation.
18:36 Few companies use social media effectively.
21:52 CEO-driven marketing decisions often waste money.
23:34 Businesses adopting AI, but practical impact unproven.
27:07 AI will impact life significantly, unlike social media.
32:07 Comparing writing tools: GPT versus Claude reactions.
34:04 AI music: fun, catchy, improved marketing potential.
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In this AI marketing podcast episode, Dan Sanchez explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan’s methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy.
Timestamps:
00:00 – 03:33: Introduction to the evolving SEO landscape. 03:34 – 07:42: Key insights from Rand Fishkin’s cross-platform search data. 07:43 – 12:10: Dan’s personal journey into SEO success and lessons learned. 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content. 18:47 – 25:18: AI Content: Experimenting with automated content creation tools. 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with “The 3 Rs” (Roundups, Reviews, Rankings). 31:37 – 33:53: Practical steps to leverage AI for SEO success. 33:54 – End: Outro and final thoughts on the future of SEO. -
In this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity.
Get the AI CoachCustomGPT:
To unlock your team’s AI potential, subscribe to Dan’s newsletter at aidrivenmarketer.com/aicoach and get immediate access to the AI Coach tool.
Key Timestamps:
00:00 - Introduction: Why AI is the key to transforming a small team into a powerhouse. 00:20 - Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity. 01:06 - Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment. 02:44 - Step 1: Casting a Vision: How to communicate AI’s benefits and address team members’ fears. 03:51 - Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI. 05:37 - Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter. 07:11 - Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles. 09:32 - Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks. -
In this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT’s new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you’re a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit.
The Personal Prompt:
I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time.
Separate the HYPE From The Help
Subscribe to the newsletter to get the AI news that matters for marketers: https://news.aidrivenmarketer.com/Episode Timestamps:
• 00:00 – Introduction to the episode and today’s focus on a game-changing ChatGPT prompt.
• 00:14 – Why this single prompt can 10x your productivity with ChatGPT.
• 00:40 – Overview of the prompt that helps ChatGPT learn about you holistically.
• 01:12 – The importance of memory in ChatGPT and how it works.
• 02:18 – Step-by-step: Implementing the prompt for customized support.
• 03:53 – Benefits: How a personalized ChatGPT can streamline marketing and life tasks.
• 05:47 – Real-world examples: AI asking about work habits, values, and family.
• 07:35 – Practical tips for interacting with ChatGPT to make the most of memory.
• 08:25 – How to optimize memory and make ChatGPT your long-term AI assistant.
• 09:57 – How to find and manage your ChatGPT memories effectively.
• 12:14 – Closing thoughts on empowering your marketing with AI-driven insights.
Love these show notes? Check out how The AI-Driven Marketer makes the most of AI tools to transform marketing workflows at https://aidrivenmarketer.com/toolkit
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In this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.
Resources Mentioned:
Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462Timestamps:
00:00 ChatGPT now allows searching your conversation history. 06:00 X excels in live content interaction; unique advantage. 06:56 Fast, ad-free with accurate info but flawed. 10:18 AI surpasses Google through hyper-personalized experience. 15:37 Perceived value depends on frequency of mentions. 18:41 SEO will evolve into AI priming term. 20:11 Create posts ecosystem; optimize for AI-driven searches. 23:50 AI-driven answers preferred over traditional search results. 26:41 Half use AI over Google; real estate event. 31:09 Google's main concern: evolving revenue strategy sustainability. 33:54 Search changes impacting SEO and Google Ads. -
In this AI marketing podcast episode, Dan Sanchez takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a robust plan for the coming year.
Timestamps:
00:00 – Welcome and Episode Introduction 01:05 – The Power of Using AI for Strategic Thinking, Not Just Tactics 02:30 – Overview of SWOT Analysis in Business 04:20 – How ChatGPT Can Perform SWOT Analysis and Strategic Planning 06:15 – Steps to Prepare ChatGPT with Context for SWOT 08:05 – Practical Prompt Example to Train ChatGPT on Your Business Needs 09:50 – Customizing AI Insights for Trim Healthy Mama’s SWOT Analysis 11:35 – Adjusting AI Results for Real-World Applicability in Marketing 13:00 – Transforming SWOT Insights into a Strategic Action Plan 14:20 – Final Thoughts: Embracing AI to Think Smarter in Marketing -
In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.
Timestamps:
00:00 Apple Intelligence launched with upgraded Siri, AI tools.
04:45 Apple updates aren't crucial for marketers' workflows.
08:31 True agents require more AI autonomy.
11:42 AI's potential and challenges explored optimistically.
15:39 Illustrator simplifies creating ads in different sizes.
16:14 Marketers will become graphic designers using tools.
22:03 Considering returning to improved, versatile AI tool.
25:55 Assistant automates tasks via desktop terminal access.
28:39 Compile Facebook testimonials, seek permission to share.
29:53 AI executes ideas with detailed instructions efficiently.
32:56 LinkedIn crawling: potential guest outreach tool.
39:21 SEO strategies need adaptation due to ChatGPT.
41:57 AI pushes organic search results down significantly.
45:08 SEO impacts AI as reference-dependent training.
48:57 Text analysis better suited than data crunching.
51:04 ChatGPT helps troubleshoot Apple device issues.
54:04 AI advice good; try cautiously, own risk.
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In this AI marketing podcast episode, Dan Sanchez dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full potential.
Past Episodes Mentioned:
ChatGPT with Canvas: https://aidrivenmarketer.com/episode/the-magic-of-chatgpts-new-canvas-feature-for-content-marketing ChatGPT o1-Preview: https://aidrivenmarketer.com/episode/chatgpts-new-01-preview-model-what-it-means-for-marketers-6-use-cases Custom GPTs: https://aidrivenmarketer.com/episode/my-process-for-crafting-custom-gpts-ai-fundamentals-course-part-4Timestamps: 00:00 – Introduction: Why ChatGPT is no longer one-size-fits-all 02:00 – Breaking down ChatGPT-4o and its capabilities 04:50 – ChatGPT-4o with Canvas: Collaboration made easy 08:30 – o1-Preview: The power of deep reasoning 12:20 – Mini Versions: Faster, cheaper, and built for scale 14:00 – Custom GPTs: Tailoring ChatGPT to your brand or needs 18:10 – Which ChatGPT model should marketers use? 20:45 – Final thoughts and call to action -
In this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the full power of AI. Don't miss out on their predictions and practical tips for integrating AI into your marketing strategy.
Resources Mentioned:
AI-Driven Marketers Community: https://aidrivenmarketer.com/community Napkin.ai chatbase.coTimestamps:
00:00 Covering AI news, poll results, and tools. 04:35 Hopeful for AI-driven realistic short video clips. 09:11 Struggling with image continuity despite detailed prompts. 12:38 Apple AI report highlights limitations in reasoning. 13:31 AI is smart but still a tool. 17:44 People optimistic about AI's growing benefits. 21:33 Confident AI analyzes survey responses emotionally, deeply. 25:44 Embed custom GPT for streamlined website interaction. 28:17 Need simple explanation for new AI tools. 32:45 Considering a new tool for illustrations efficiency. 33:18 Tool simplifies complex marketing concepts visually. -
In this episode of AI Marketing Podcast, Dan Sanchez shares his thrilling journey of using AI to produce an entire podcast series in just three hours! He dives into the inspiration behind creating a series on Marketing Legends, focusing on iconic figures like Josiah Wedgwood and David Ogilvy. Discover the tools and techniques Dan used to bring this idea to life, including ChatGPT, Google Notebook LM, and MidJourney. This episode is a step-by-step guide for marketers and podcasters interested in leveraging AI to scale their content production quickly and efficiently. Tune in to learn how to turn a weekend project into a full-fledged podcast series!
Resources Mentioned:
Marketing Legends Podcast: https://podcasters.spotify.com/pod/show/marketing-legends-show Source of Inspiration: https://x.com/karpathy/status/1841594123381571863 Google Notebook LM: https://notebooklm.google/Timestamps:
00:00 – Introduction to the Episode 00:32 – Inspiration from a Developer's Weekend Podcast 01:28 – Why Experimenting with AI in Podcasting is Important 03:00 – Introducing the Marketing Legends Podcast Series 04:44 – Step-by-Step Breakdown: Producing a Podcast Series with AI 06:12 – Tools Used: ChatGPT, Google Notebook LM, MidJourney 08:54 – Benefits and Limitations of Using AI for Podcasting 10:30 – Caveats: When Not to Use AI for High-Trust Brands 12:06 – Dan’s Thoughts on Listening to AI-Generated Content 13:25 – How AI Makes Podcast Production Accessible for Small Teams 15:18 – 10-Step Process for Creating a Podcast in 3 Hours 18:55 – Wrapping Up and Next Steps for Listeners -
In this AI marketing podcast, Dan Sanchez explores the exciting new ChatGPT feature, “ChatGPT 4.0 with Canvas.” This feature offers marketers a more intuitive way to collaborate on content creation and optimize workflows. Dan dives deep into the many functionalities Canvas brings to the table, including its ability to handle complex tasks like repurposing content, creating job descriptions, and more—all within one dynamic workspace. He compares it with similar tools, discusses its impact on marketing strategies, and shares his firsthand experiences using it. Tune in to hear how this tool is transforming content creation and making it easier for marketers to do more with less.
Timestamps:
• 00:00 – 02:50: Introduction and show overview
• 02:51 – 04:45: Unveiling the new ChatGPT 4.0 Canvas feature
• 04:46 – 07:30: Key benefits for marketers using ChatGPT with Canvas
• 07:31 – 10:30: Real-world applications: Repurposing podcast content into blog posts and social media posts
• 10:31 – 13:00: The evolution of ChatGPT: Comparing Canvas with similar tools like Claude’s Artifacts
• 13:01 – 15:20: Collaborative features and what makes Canvas unique
• 15:21 – 18:00: Use cases beyond content: Job descriptions and administrative documents
• 18:01 – 20:30: Discussion on the limitations and future potential of Canvas
• 20:31 – 23:00: Final thoughts: Why this feature is a game-changer for marketing teams
• 23:01 – 25:00: Outro and call-to-action: Connect with Dan on LinkedIn and share your experience with ChatGPT Canvas
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In this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big results.
Resources Mentioned:
AI Fundamentals Course: https://aidrivenmarketer.com/course AI Memory Episode: https://aidrivenmarketer.com/episode/the-ai-memory-hack-every-marketer-needs-to-knowEpisode Timestamps:
00:00 – Introduction: Overview of the episode’s focus on building advanced custom GPTs and revisiting a year-old project. 01:00 – Why Custom GPTs Matter: The role of custom GPTs in marketing and how they can automate repetitive tasks. 03:30 – When-Do-Ask Framework Explained: Introduction to the framework that organizes GPT prompts for consistent outputs. 07:00 – Building the Framework: Breaking down a step-by-step process using "When-Do-Ask" prompts. 12:45 – Examples and Use Cases: Real-world applications and examples of using the framework in marketing and podcast production. 18:15 – Iterating and Refining GPTs: The importance of testing and refining your prompts for better outcomes. 23:40 – Key Takeaways: Final thoughts on the benefits of mastering custom GPTs for faster and more accurate marketing processes. 26:30 – Closing Remarks: Teaser for the next episode and a call to action to visit aidrivenmarketer.com for foundational courses and resources. -
In this episode of AI-Driven Marketer, Dan Sanchez breaks down the top 7 AI tools that have proven to be genuinely useful for marketers. With so many AI tools flooding the market, Danchez helps you sift through the noise by sharing his personal, tried-and-tested favorites. These tools can help streamline everything from content creation and marketing automation to design and podcast production. If you're looking to optimize your workflow, boost productivity, and harness AI in a meaningful way, this episode is for you.
The Tools:
ChatGPT: https://openai.com/chatgpt/pricing/ Tella: https://www.tella.tv/ Zencastr: https://zen.ai/8OazgwtDgZWZkK_KG6a6qw High Level: https://www.gohighlevel.com/?fp_ref=growth-guide49 Midjourney: https://www.midjourney.com/ Photoshop: https://www.adobe.com/products/photoshop/free-trial-download.htmlTimestamps:
00:00 - 02:00: Introduction – The challenge of finding genuinely useful AI tools in a crowded market. 02:00 - 06:30: Tool 1: ChatGPT – The AI that does it all for research, ideation, and automation. 06:30 - 10:30: Tool 2: Tella – The upgraded Loom for content creators with built-in video editing. 10:30 - 14:00: Tool 3: Zencastr – All-in-one podcasting tool for recording, editing, and content distribution. 14:00 - 17:00: Tool 4: HighLevel – Marketing automation powerhouse with AI-enhanced workflows. 17:00 - 20:00: Tool 5: CastMagic – Transcribing, summarizing, and generating content from podcasts and calls. 20:00 - 22:30: Tool 6: MidJourney – Creating AI-powered visuals for marketing assets and content. 22:30 - 25:00: Tool 7: Photoshop with AI – Using generative fill to simplify and enhance design tasks. 25:00 - 27:30: Recap – Why these tools stand out and how they work together for marketers. 27:30 - 29:00: Closing Remarks – Encouragement to experiment with AI tools and optimize workflows. -
Welcome back to the AI-Driven Marketer. in this episode, Dan Sanchez shares a replay of a guest appearance I had on the business of storytelling podcast with Christophe Trapp. And I talked about a number of different ways that you can use AI to do better storytelling in your business from a strategic level to practical levels. And I even spent a lot of time talking about why the new ChatChupichi 0 one preview is a fantastic new model available to marketers in order to make these kinds of things happen. So without further ado, I'm going to now tap play on that episode for you to watch and listen to.
Timestamps:
00:00 Constant AI platform updates; OpenAI leads advancements.
03:28 New AI model excelling with reasoning ability.
07:17 Original content and thought leadership are essential.
09:42 Strong strategic narrative, needs minor improvements for fun.
13:38 Use AI to create engaging customer case studies.
18:04 AI improving productivity for content repurposing constraints.
21:34 Use AI to fix customer journey bottlenecks.
23:23 AI enables hyper-personalized, creative storytelling in marketing.
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In this episode of the AI-Driven Marketer, Dan Sanchez dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even coding, Dan illustrates how O1 Preview can elevate your marketing strategies. Tune in to discover how to leverage this powerful tool and stay ahead in the ever-evolving landscape of AI in marketing.
Timestamps:
00:00 Eager for new iPhone and AI model.
03:02 Limited to 30 prompts per week, costly.
09:43 Steps for gathering and organizing creative ideas.
13:09 AI transforms long blog post into LinkedIn posts.
14:30 Check out course to enhance AI interaction skills.
17:24 JavaScript adds subtle motion for web design.
20:57 Kid's marketing book as fun client gift.
25:48 Easily create and test multiple landing pages.
27:39 Master AI skills to stay relevant in marketing.
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In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy.
Resources Mentioned:
Using AI to Evaluate and Align on Top Market SegmentsTimestamps:
00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks 01:20 – Common bottlenecks in businesses and how AI can help 03:42 – Tackling productivity and quality challenges with AI 06:59 – Case study: Using AI to focus on key market segments 11:31 – How to leverage AI for market sizing and forced ranking 14:45 – The importance of executive alignment and validation 20:41 – Using AI to develop campaign strategies and improve messaging 26:00 – Creating custom GPTs and enhancing sales processes with AI 32:04 – Leveraging customer reviews and data for more effective marketing messages 41:00 – Validating AI outputs and ensuring quality with AI tools 44:00 – Final thoughts and where to find Liza Adams online - Show more
