Episodios
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Test My Voice Agent By Calling 👉 1-615-610-0721
In this AI marketing podcast episode, Dan Sanchez interviews Fer Patel, Director of Special Projects at HighLevel, to explore how AI-powered conversational marketing is revolutionizing lead engagement and sales conversion. Fer shares his journey from fintech to marketing, his discovery of HighLevel, and how its conversational tools and AI voice agents are helping businesses respond faster, book more appointments, and reduce missed opportunities. Whether you're an agency or a solo operator, you'll learn how to harness AI to scale your client communications and revenue.
My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Test My Voice Agent By Calling 👉 1-615-610-0721Timestamps 02:30 - Fer's background and journey into marketing tech 05:00 - Dan's early automation with Infusionsoft 07:00 - HighLevel's agency-first features like snapshots 10:00 - The evolution into an all-in-one CRM with robust AI tools 14:00 - Conversational marketing channels supported by HighLevel 22:00 - How HighLevel's AI voice agents work and real-world examples 35:00 - Voice vs. chat AI ethics and best practices 40:00 - Actions AI voice agents can take, from SMS to API webhooks 48:00 - Upcoming features and the future of CRM-integrated AI agents -
Get a free 30-day trial of High Level: https://danchez.com/highlevel
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the explosive rise of AI-generated video content across social platforms. From eerie dreamlike filters to hyperrealistic diving cats and cringe-worthy talking head ads, they unpack the bizarre, viral, and groundbreaking shifts AI is catalyzing in digital media. The brothers also debate the idea of marketers becoming "vibe coders," leveraging tools like Claude’s AI artifacts and Lovable to automate code-free creativity. Finally, they spotlight a powerful new use case inside High Level—AI agents that can take calls, answer questions, and book meetings like a human receptionist.
My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: Claude AI Artifacts - https://claude.ai Lovable (landing page builder) - https://lovable.so Visual Studio Code - https://code.visualstudio.com MidJourney - https://www.midjourney.com Sam Altman Poll: https://x.com/sama/status/1937607691519819863 SimilarWeb App Download Chart - https://x.com/Similarweb/status/1937403925461610629Timestamps: 00:01 – AI video takes over social feeds 01:20 – Creepiness, creativity, and viral AI video trends 04:00 – AI influencers and deepfake marketing cringe 06:00 – Competing with AI-powered creators for attention 07:00 – Trust, truth, and personal brands as future marketing anchors 10:00 – The rise of AI agents and truth scarcity in media 14:00 – Will all marketers become "vibe coders"? Debate begins 18:00 – High Level's AI agent for calls and meeting booking 20:00 – Real-life use cases: ChatGPT as a research and creativity assistant 24:00 – MidJourney animation and visual content for social 29:00 – ChatGPT outpacing app downloads and future of mobile models -
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In this AI marketing podcast episode, Dan Sanchez dives deep into one of the most underrated AI capabilities available in ChatGPT: its Deep Research tool. While the AI world buzzes with talk about autonomous agents, Dan reveals how this built-in feature can outperform them by giving marketers unparalleled insight into their customers. He explains how Deep Research goes beyond a simple web search, dedicating 30-40 minutes to iterative, thoughtful analysis of internet data, and shows how to use a 12-part prompt pack to harness it effectively. From decoding audience pain points to discovering grant opportunities, Dan demonstrates how any marketer can unlock gold hidden across forums, social platforms, and blogs to create resonant, data-backed content.
My Favorite AI Tools:
Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned:
Audience Deep Research Toolkit - https://danchez.com/researchTimestamps:
00:00 - Why Deep Research is the most underrated AI agent 00:57 - ChatGPT vs. agents: what people are missing 02:30 - How Deep Research actually works in GPT-4 (O3) 04:45 - The real-world example: finding playground grants for an HOA 07:10 - What Deep Research asked before running the project 09:00 - A full breakdown of the results and insights 11:00 - Best use cases for Deep Research in marketing 12:45 - Preview of the 12 prompt library to decode your audience 15:20 - Most common AI-related questions marketers ask 17:35 - How to use Deep Research to fuel content, strategy, and offers 21:00 - Going beyond: brand audits, objections, influencers, and more -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the current state of AI agents, cutting through the hype to reveal what’s real and what marketers can actually leverage today. They also explore the upcoming launch of ChatGPT-5, MidJourney's new AI video capabilities, and practical use cases of AI tools that boost daily productivity for marketers. With a grounded take on emerging tech, Dan and Travis keep you informed without the overwhelm.
My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned ChatGPT - https://openai.com/chatgpt MidJourney Video - https://www.midjourney.com Adobe Express - https://express.adobe.com/ Video of teacher show students future selves:Timestamps 00:01 - Are AI Agents Actually Real Yet? 02:30 - Ramit Sethi's Executive Assistant as a Model for Agents 05:30 - Why Cross-Application Functionality is the Missing Link 08:00 - Apple and Google's Agent Struggles 10:30 - The FOMO Around AI Agent Tools 13:00 - ChatGPT's Growing Memory: A Competitive Edge 20:30 - What's Coming with ChatGPT-5 23:30 - MidJourney's AI Video: Surprisingly Good 27:00 - High Level's Voice Agent and All-in-One Power 31:00 - Everyday AI Use: From Medical Advice to Reading Aid 35:00 - Adobe Express Replaces Photoshop for Thumbnails 40:00 - AIO (Artificial Intelligence Optimization) Series Teaser 41:00 - Viral Use Case: Teachers Showing Students Their Future Selves -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.
My Favorite AI Tools
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned
Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw Grok by xAI - https://x.ai Suno AI - https://suno.ai Gamma design tool - https://gamma.app Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590Timestamps
00:46 ChatGPT's new voice mode and practical marketing potential 05:50 O3 Pro model: major leap in capability for deep work 08:35 Custom GPT updates and why every marketer needs to build one 12:23 Grok and Claude updates: Grok is catching up fast 13:30 Apple Intelligence disappointment and lack of innovation 19:09 Suno 4.5 music generation and its marketing applications 28:22 Real-life examples of AI in everyday work and content creation 34:54 LinkedIn poll: How marketers use deep research tools 39:08 Viral AI-generated pharma ad and state of video AI -
In this AI marketing podcast episode, Dan Sanchez breaks down how to use AI not just for sales enablement but for sales protection. He introduces a high-level automation built with ChatGPT to filter out bad leads before they enter your funnel. Learn how to protect your brand, your sequences, and your team from lead pollution and malicious prompt injections—all while ensuring only the best leads reach your sales team.
My Favorite AI Tools:
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned:
AI Fundamentals Course - https://danchez.com/fundamentals AI Automation Vault - https://aiautomationvault.comTimestamps:
00:00 - Why not all leads are good leads 01:10 - Overview of the vetting sequence using High Level + ChatGPT 03:00 - Personalized action steps with AI (and the risks it poses) 04:45 - How malicious data can damage your brand and credibility 06:30 - Introducing LeadGuard 1.0: The AI gatekeeper 08:50 - Collaboratively crafting the perfect lead-vetting prompt 10:30 - Testing, improving, and hardening the prompt 12:00 - Setting up automation branches (yes, no, misfire) 14:00 - Why you should tag and review bad leads 14:30 - Encouragement to build your own lead filtering systempodscan_JauK6ak8AFTqJ01YOSa7rbG7s3NVSrlO
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In this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable insights and thought-provoking advice to help you supercharge your marketing with AI today.
Timestamps:
ChatGPT: https://chat.openai.com Claude: https://claude.ai Google Gemini: https://gemini.google.com Grok: https://grok.x.ai NotebookLM: https://notebooklm.google Sesame: https://sesame.com (URL mentioned as sesame.com; specific product page not given) Zencastr: https://zencastr.com Riverside: https://riverside.fm My Showrunner (custom GPT & open source instructions): https://myshowrunner.com AI Driven Marketer podcast: https://aidrivenmarketer.com LinkedIn (Dan Sanchez’s profile): https://linkedin.com/in/digitalmarketingdanTimestamps:
00:00 Delayed Adoption of ChatGPT for Growth 05:10 ChatGPT: Home Project Assistant 08:36 AI Phone Assistant for Businesses 11:46 AI-Induced Job Reductions Trend 15:07 Marketers' Basic AI Usage 18:52 AI Proficiency: Paid Tools and Custom Bots 21:49 AI Workflow Efficiency Mindset 23:16 Streamlining Success with Clear Guidelines 27:37 Effective Research Guidance for Marketers 32:52 "Balancing AI: Skepticism & Friendliness" 36:25 Experienced Wisdom vs. AI Intuition 37:50 "Exploring AI Image Generation" -
In this AI marketing podcast episode, Dan Sanchez maps out the four-stage journey every marketer travels on the road from AI‑curious newbie to automation master—sharing real‑world insights from 24 listener coaching calls, the tools he recommends most, and why custom GPTs are the muscle‑building reps you can’t skip.
My Favorite AI Tools
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned
Suno - https://suno.ai/ Make.com - https://www.make.com/ Lovable (vibe‑coding site builder) - https://lovable.so/ Replit - https://replit.com/ Zencastr - https://zencastr.com/ Advanced Guide to Custom GPTs: https://www.youtube.com/watch?v=8DJUfuWohfE AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/Timestamps
0:00 – Why marketers need an AI learning roadmap 3:40 – Beginner vs. Intermediate: the $20 "take‑my‑money" moment 10:55 – Custom GPTs: from first build to a dozen specialist bots 18:30 – Advanced → Mastery: n8n, Make & vibe‑coding your own tools 24:45 – Two recurring recommendations: podcasting & High Level 30:00 – Listener trend: optimism beats anxiety about AI 33:40 – Final charge: be human‑first, AI‑driven -
In this AI marketing podcast episode, Dan Sanchez explores the philosophical, theological, and ethical boundaries of AI with Pastor Kenny Ortiz. They dive deep into AI's limitations, its potential impact on work, wisdom, and relationships, and what it means to remain human in an increasingly AI-driven world. From questions of AI personhood to the spiritual consequences of synthetic relationships, this conversation is a thought-provoking journey for marketers who want to use AI without losing their soul.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Animatrix (Matrix backstory) - https://www.imdb.com/title/tt0328832/ Rolling Stone article on AI delusions - https://www.rollingstone.com/culture/culture-features/ai-spiritual-delusions-destroying-human-relationships-1235330175/ Perplexity AI - https://www.perplexity.ai/ GenSpark - https://www.genspark.ai/ Good Will Hunting (movie) - https://www.imdb.com/title/tt0119217/Timestamps 00:00 — Why theology belongs in an AI marketing conversation 02:14 — Can AI be a person? Biblical and philosophical definitions of personhood 07:08 — Are we creating AI in our image? What that means theologically 10:24 — Will AI take our jobs? What theology says about the value of human work 27:02 — Should we go to AI for wisdom and life guidance? 33:09 — The dangers of overly friendly AI and emotional attachment 49:30 — Where marketers must draw the ethical line with persuasive AI 54:43 — The ethics of AI avatars representing real people 01:05:11 — The irreplaceable beauty of human connection -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the growing wave of resentment and backlash against artificial intelligence. They unpack the anxiety, fear, and anger bubbling up across multiple industries—from writers and developers to everyday users. The episode explores why people feel betrayed by AI, the broader cultural implications, and how marketers can stay hopeful, human-first, and ahead of the curve.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Suno - https://www.suno.ai/ LinkedIn Post: https://www.linkedin.com/posts/steviechambers_i-remain-unconvinced-that-openai-and-sam-activity-7329462771132084225-9XNC/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:01 - Public outrage: AI's growing backlash across industries 01:09 - The post that sparked it: Sam Altman, Codex, and Twitter fury 03:06 - Why developers now feel targeted by AI 04:31 - The economic ripple effect and disappearing entry-level jobs 09:46 - Real backlash Dan has received: from AI music to room design 11:05 - Environmental concerns about AI: energy and water usage 14:23 - Mainstream media headlines fueling AI fear 18:31 - The job loss predictions and historical context 24:31 - Dual prepping for utopia or jobpocalypse 27:33 - What marketers should do amid growing AI hate 30:54 - Soccer kids & the metaphor of AI enthusiasm 34:06 - Why ethical leaders must step up now 36:14 - Final message: hope, growth mindset, and action -
No charge. I'd love to talk for 30 minutes.
To talk about your AI questions, your journey, and see if I can help you get to where you want to go with AI.
AI research can only tell me so much about what marketers want to learn about AI, so I want to talk to as many of you as possible over the next few weeks. The human connection still matters.
Let's schedule some time: https://danchez.com/meet
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In this AI marketing podcast episode, Dan Sanchez breaks down how he built an AI-powered sales email sequence that writes hyper-personalized emails for each prospect on autopilot. Using High Level and ChatGPT, Dan shows step-by-step how to create dynamic prompts that adapt to each user's goals, business, and role—resulting in unique messages that actually convert. He not only explains the framework but gives away the exact sequence at the end of the episode, walking you through how to implement it or download it directly.
My Favorite AI Tools:
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned:
AI Automation Vault - https://aiautomationvault.comTimestamps:
00:00 - Email automation vs. AI personalization 01:00 - How the High Level platform supports custom AI 02:45 - Where AI fits into the sales email flow 04:30 - Using prompt engineering for consistency 06:00 - Injecting custom data into prompts dynamically 08:00 - What an AI-written email looks like 09:30 - How it adapts to different personas and industries 10:45 - Where to download Dan's full AI sales sequence -
In this AI marketing podcast episode, Dan Sanchez pulls back the curtain on his exact AI-assisted process for creating stunning, scroll-stopping thumbnails in half the time. He shares how he went from struggling with likeness and design inconsistency to developing a reliable method that combines ChatGPT, Photoshop AI features, and free face-swapping tools to produce high-quality visuals for his show. Whether you're an overwhelmed marketer or a content creator wanting to upgrade your visuals, Dan's detailed walkthrough gives you the tools, mindset, and visual strategy to level up your brand presence fast.
My Favorite AI Tools:
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned:
FaceSwap tool (various options online) Photoshop Generative Fill - https://www.adobe.com/products/photoshop.html MidJourney - https://www.midjourney.com/ Faceswap Tool - https://remaker.ai/face-swap-free/ Canva (alternative to Photoshop) - https://www.canva.com/ AI Automation Vault - https://aiautomationvault.com/Timestamps:
00:00 - Why thumbnails matter for podcast growth 01:30 - Dan's evolution from no thumbnails to 90-minute designs 04:00 - The power of including a human face over avatars 06:00 - Using ChatGPT to brainstorm thumbnail titles and concepts 08:45 - The role of custom GPTs and style guides 11:00 - Generating visuals with ChatGPT and refining poses 13:00 - Face swapping with free tools to enhance likeness 15:00 - Extending AI images in Photoshop using Generative Fill 17:00 - Adding and refining text manually for maximum impact 18:30 - Final tips and call to action for Photoshop tutorial requests -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest developments in AI that are shaking up the marketing world. They unpack Google's jaw-dropping new video generator, Veo 3, which now adds realistic audio, dialogue, and facial expressions to AI-generated video. They also break down why marketers should (and shouldn't) be excited just yet. The episode explores Google's other major updates like Gemini's Agent Mode and Project Mariner, a glimpse into the near future of automation with custom-trained digital agents. Plus, a surprising power move from Cloudflare that might just reshape the internet economy—and AI's role in it. Dan also shares his own experiments using AI for hyper-personalized email sequences and everyday productivity hacks.
My Favorite AI Tools
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned
Veo 3 (Google's AI video tool): https://deepmind.google/models/veo/ Search Engine Land article on Cloudflare's AI strategy: https://searchengineland.com/ai-killing-web-business-model-455157 Studio mobile photo editing app: https://www.godaddy.com/studio AI Automation Vault - https://aiautomationvault.comTimestamps
00:00 - Intro & Today's Headlines 00:52 - Veo 3's game-changing video capabilities 06:40 - Cost, access, and quality of Veo 3 09:13 - Gemini's failure to deliver accurate search results 13:39 - Comparing Gemini, Claude, Grok, and ChatGPT 19:02 - Gemini Agent Mode and Project Mariner explained 24:30 - Cloudflare's potential to disrupt the AI economy 30:39 - Sponsor segment: High-Level AI sales email builder 34:45 - Everyday AI wins: from fixing grills to designing rooms 44:18 - Poll of the Week: Do you joke around with AI? 48:02 - Viral Post of the Week: OpenAI's hardware teaser with Jony Ive 53:08 - What OpenAI's device might be and why it matters -
In this AI marketing podcast episode, Dan Sanchez gets real about the ethical dilemmas AI-powered marketers are starting to face. What happens when your AI-driven efficiency starts threatening the roles of your coworkers? Dan shares a personal moment of hesitation on stage and uses it to spark a candid conversation about responsibility, leadership, and a human-first approach in an AI-driven world. He offers three powerful mental models to guide ethical decision-making and introduces the “Human Edge” framework to ensure people don’t get left behind.
Links:
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nTimestamps
00:00 – The ethical question haunting AI-driven marketers
00:40 – Real-life tension on stage: avoiding the hard answers
01:40 – Why fear is a good sign: values over tools
02:30 – Three mental models for navigating the AI dilemma
04:40 – Introducing the “Human Edge” framework
05:50 – The call to leaders: Don’t go AI-first, go human-first
06:50 – Klarna vs. Salesforce: Cautionary tales and best practices
07:30 – Practical advice for marketers and executives alike
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In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez explore the emotional tension between AI innovation and the traditional craft of marketing. They kick off by celebrating the AI-Driven Marketer podcast reaching 3,000 subscribers and cracking the Apple Top 50 Marketing Podcasts chart. The conversation covers the newly released ChatGPT 4.1 model, Ryan Deiss' "retirement" announcement and pivot, and a viral LinkedIn post lamenting the loss of marketing craftsmanship. They also tackle whether agents are ready for prime time and wrap with practical AI use cases including using AI for home improvement, shopping, brainstorming, and troubleshooting.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Digital Marketer by Ryan Deiss Post - https://www.linkedin.com/posts/digitalmarketingdan_big-announcement-im-retiring-from-digital-activity-7328595071614787587-0_8Q/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Morgan Short Post: https://www.linkedin.com/posts/morgan-short-9a101b82_i-think-a-lot-of-marketers-are-worried-right-activity-7328409424673329152-10AE/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:00 - Is AI Killing the Craft of Marketing or Are We Romanticizing It? 00:43 - Celebrating Podcast Milestones: Top 50 Chart and 3,000 Subscribers 04:19 - What’s New in ChatGPT 4.1 and Why It Matters 06:35 - Upcoming Major Announcements from Google and OpenAI 09:20 - Ryan Deiss' Pivot and the Changing Digital Marketing Landscape 12:31 - Viral LinkedIn Post on the Grief of Losing Marketing Craft 20:00 - Marketers Who Embrace Change While Honoring Fundamentals Win 27:46 - Are AI Agents Real or Just Hype? 31:38 - HighLevel vs. Expensive Email Platforms 35:14 - Weekly Practical AI Use Cases 42:04 - Poll Results: Is Marketing More Complicated Today? -
In this AI marketing podcast episode, Dan Sanchez breaks down a powerful, evergreen AI-driven lead nurture sequence that delivers hyper-personalized emails. Using a blend of ChatGPT, smart form data collection, and the High Level platform, Dan shows how he created an automation that dynamically writes customized action plans for each lead—based on their job, product, and audience. This isn't theoretical. Dan shares the exact setup, tools, and workflow powering a campaign that’s been running effectively for over a year, and he even offers it as a plug-and-play snapshot. If you're a marketer looking to do more with less, this is a masterclass in scaling personalization without burning out.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned AI Fundamentals Course - https://danchez.com/courses/ai-fundamentals/ AI Automation Vault - https://aiautomationvault.comTimestamps 00:00 - Why this evergreen AI campaign is still delivering value a year later 01:00 - The problem with generic lead nurture sequences 02:00 - Dan’s lead magnet that launches the sequence 03:00 - The extra form fields that power personalization 04:30 - How ChatGPT is used to write custom action plans 06:00 - Behind-the-scenes look at High Level’s automation workflow 09:00 - Prompt engineering: the magic behind the emails 11:00 - Using custom fields and merge tags to scale 14:00 - Example email output from the automation 16:30 - How you can get and install this whole system for freeWould you like me to proceed to the next step and write 10 title ideas?
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In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/ Remaker.ai Face Swap Tool - https://remaker.ai Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57dTimestamps 00:00 - Opening questions: Is SEO dead? Are we becoming developers? 00:42 - Google’s 10% stock drop and AI's role in declining search traffic 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying 06:00 - GEO (Generative Engine Optimization) explained and debated 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations 12:56 - Dave Ramsey's AI adoption while staying people-first 15:17 - Procter & Gamble’s AI productivity study 17:24 - OpenAI buys Windsurf to advance AI coding capabilities 19:07 - How marketers might soon build their own tech tools 24:03 - Introducing podcast sponsor: High Level Marketing Platform 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts 33:40 - LinkedIn poll results: AI dominates professional content feeds 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack -
In this AI marketing podcast episode, Dan Sanchez kicks off a brand new mini-series called Unlock AI to teach beginners how to use AI—especially ChatGPT—for contextual problem solving. Instead of relying on generic search engine results, Dan walks through personal stories (including lawn care and flickering neon lights) to show how AI can provide highly tailored solutions. From parenting challenges to car repairs and marketing hiccups, Dan proves how generative AI can act like your ultra-smart neighbor, ready to help in real time. He also tackles the concern that AI could make us lazy thinkers—and offers a refreshing perspective on how it actually empowers deeper work.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned ChatGPT App (Official) - https://openai.com/chatgpt Home Depot - https://www.homedepot.com/ Canon 80D (Camera Reference) - https://www.usa.canon.com/Timestamps 00:00 – The frustration of endless Google searches 00:18 – Introducing the Unlock AI mini-series 00:42 – Why AI is better than Google for real-time help 01:40 – A lawn care story powered by ChatGPT's contextual awareness 03:55 – Using AI to fix real-world problems (car, kids, appliances) 06:30 – Live troubleshooting: flickering neon light 08:30 – Addressing criticisms: is AI making us dumb? 09:45 – The GPS analogy: AI as your problem-solving shortcut 10:30 – Two pro tips for getting better AI answers -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the ethical and practical concerns around AI’s persuasive power in marketing. What begins as a discussion on AI's tendency to “BS” users unfolds into a provocative conversation about sycophantic AI behavior, the illusion of memory, confirmation bias, and the disturbing effectiveness of AI in manipulating decisions. They expose the gray area marketers now inhabit — between using AI for good and exploiting its power to persuade at scale. This candid deep dive pulls back the curtain on the dark side of AI and challenges marketers to rethink their ethical boundaries before crossing a line that breaks trust.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: Ethan Mollick’s Book Co-Intelligence - https://www.co-intelligence.ai/ 404 Media’s article on the Reddit persuasion experiment -https://www.404media.co/researchers-secretly-ran-a-massive-unauthorized-ai-persuasion-experiment-on-reddit-users/ Dan's AI BSing LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7321963782216245248-CbIj?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_bonusquestion-danchez-activity-7323410024024715264-A4VN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps: 00:01 – Is AI BSing You? The Illusion of Intelligence and Memory 09:30 – ChatGPT's Flattering Update: The Sycophantic Model Backlash 14:40 – Confirmation Bias Machines: When AI Tells You What You Want to Hear 20:00 – Emotional Processing and AI: Dangerous Loops and Manipulation 24:00 – The Reddit Experiment: How Persuasive is AI Really? 29:10 – Marketing Meets Persuasion: How Far is Too Far? 34:35 – Trust and Privacy: The Inevitable Brand Backlash 38:00 – Hyper-Personalized Persuasion at Scale: Where It’s Heading 42:01 – A Call for Ethical Marketing in the Age of AI Persuasion - Mostrar más
