Episodes
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Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making.
This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company.
In this episode, you will:
Understand the importance of AI in modern business strategies
Gain insights into leadership and team dynamics
Navigate the complexities of implementing a successful AI strategy
Adam's predictions of conversational interactions with AI personalities
Full Show Notes Here!
Connect with Adam New-Waterson:
LinkedIn
Website
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue. In this episode, you will: Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing. Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking. Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement. Full Show Notes Here! Connect with Leigh Choate: LinkedIn Website Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Missing episodes?
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Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI.
This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead.
In this episode, you will:
Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently.
Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies.
Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape.
Full Show Notes Here!
Connect with Eric Holtzclaw:
Website
LinkedIn
Twitter
The Claw Podcast
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Connect with Jenn Steele
LinkedIn
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! -
Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success. In this episode, you will: Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation. Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success. Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators. Full Show Notes Here! Links & Mentioned Resources: Win/Loss Analysis Connect with Brady Jensen: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers. This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do that?" In this episode, you will: Understand the PR landscape and learn the current state of play Discover how to utilize surveys for press releases Learn how to harness the power of earned media Full Show Notes Here! Links & Mentioned Resources: Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage Connect with Mickie Kennedy: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. In this episode, you will: Understand the importance of authentic customer relationships Discover the power of appreciation marketing Learn strategies for effective client follow-up and retention Full Show Notes Here! Links & Mentioned Resources: Appreciation Marketing® - How to Achieve Greatness Through Gratitude Connect with Curtis Lewsey: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Connect with Jenn Steele LinkedIn Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers.
This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector.
In this episode, you will:
Learn why building trust at scale is crucial for successful marketing, especially in B2B and enterprise products, and how focusing solely on traffic may undermine this trust.
Dive into the conversation about the tension that often exists between sales and marketing departments, especially regarding lead readiness and the importance of collaboration for better lead conversion.
Discover John Miller’s concept of courageous marketing, with its four pillars, and how to apply these principles to be bold and stand firm in marketing decisions during uncertain times.
Full Show Notes Here!
Links & Mentioned Resources:
Playing It Safe Sucks: A Manifesto for Courageous Marketing.
Connect with John Miller:
Website
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Connect with Jenn Steele
LinkedIn
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication. This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change the game in how you negotiate both in and out of the boardroom. In this episode, you will: Gain Insight into Professional Interactions Learn Negotiation Techniques Explore the Importance of Validation Understand the Consequences of Communication Styles Develop Skills in Crisis Management and PR Improve Sales and Marketing Approaches Full Show Notes Here! Links & Mentioned Resources: Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation Connect with Adele Gambardella & Chip Massey: Website LinkedIn Adele LinkedIn Chip LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Connect with Jenn Steele LinkedIn Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like us to cover, send us a DM! If you enjoy the show, please give me a follow, rating, or review, and come back for more exciting episodes!
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In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives.
In this episode, you will:
Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of individuals.
Understand the impact of AI on marketing and career growth and the importance of continuous skill development, particularly in AI, to stay ahead in the industry.
Learn about the significance of owned content in B2B marketing and integrate owned media with non-owned media platforms to enhance visibility and branding.
Full Show Notes Here!
Links & Mentioned Resources:
Sixty Days Left
AudiencePlus
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Connect with Andrea Lechner-Becker:
LinkedIn
Twitter
Portfolio
Connect with Christina Del Villar and Jenn Steele
LinkedIn
Instagram
Twitter
Connect with Jenn Steele
LinkedIn
Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, DM us on LinkedIn! If you enjoy the show, please give us a follow, rating, or review, and come back for more exciting episodes!
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It is almost the end of the year. Are you curious to know what really happened in 2023? Jenn Steele joins us as a guest co-host to unravel the thrilling, challenging, and WTF moments that made 2023 a year to remember.
In this episode, Christina and Jenn take a deep dive into the business highlights, challenges, and lessons of 2023 while offering a compelling outlook for 2024. They share their experiences and discuss crucial aspects of business growth, from leveraging AI to navigating economic turbulence. This episode is packed with insights and business tips to help you plan and strategize for a better 2024. Listen in!
In this episode, you will be able to:
Find out the economic impact of layoffs without strategic planning.
Discover the roles of fractional teams in startup businesses.
Learn the 2024 top priorities that can support business growth.
Full Show Notes Here!
Mentioned Resources
Kissmetrics
Stealth Startup
Sway by Christina Del Villar
Sound GTM
Cisco
Connect with Jenn Steele:
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Do you struggle to understand the intricate world of marketing? Maybe you want to have predictable results but are tired of reinventing the marketing wheel. Well, you're in the right place because in this episode, Sean M Doyle, the Principal Sales and Client Strategy of FitzMartin, joins us to talk about the future state of marketing and sales and how to achieve remarkable RESULTS!
In this episode, you will be able to:
Find out the power of centricity in your marketing and sales growth.
Discover how to equip the buyer and leverage your team for success.
Learn how to utilize the AI tools without losing your intellectual property.
Full Show Notes Here!
Mentioned Resources
Fitz Martin Inc.
Fitz Martin: Free Help
Why Partner with Fitz Martin
Shift by Sean M Doyle
Same Side Selling by Ian Altman
Connect with the Sean M Doyle:
Website
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Growing a business isn't easy, especially when the battleground is often unseen, but is there really a way to compete on the invisible? In this episode, Raul Hernandez Ochoa, Founder of Do Good Work, a digital growth consulting company, joins us to uncover the vital components that every business should focus on to compete and win the invisible battles of entrepreneurship. In this episode, you will be able to: Find out how to design profit perspectives and align teams to drive growth. Discover the true core competency and value of your business. Learn how to create a strategic growth focus and use AI to automate. Full Show Notes Here! Mentioned Resources Do Good Work Connect with Raul Hernandez Ochoa: LinkedIn Twitter Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Have you ever communicated with a chatbot where you feel so frustrated about its limited understanding and inflexibility to remember what you previously said? In this episode, we are joined by Peter Voss, CEO and Chief Scientist of Aigo.ai, to explore Artificial General Intelligence (AGI) and its power to think and converse like humans and make our lives easier.
In this episode, you will be able to:
Find out how technology transforms the way of conversation.
Discover how Peter Voss developed the first and only chatbot with a brain.
Learn to revolutionize your overall business success with Artificial Intelligence.
Full Show Notes Here!
Mentioned Resources
Peter Voss Articles
Connect with Peter Voss:
Website
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Is your brand struggling to create conversations that connect with your ideal customer? You may be thinking of doing a rebrand. But you see, rebranding is not always the answer. Most of the time, it's the realignment of your messaging. In this episode, Kate DiLeo joins us to talk about how to sharpen and simplify the brand messaging to open pathways to actual dialogue that converts.
Top reasons to listen to the entire episode:
Find out how to build a brand that drives tangible results.
Discover how to move away from ineffective storytelling and start making brand conversations.
Learn to set the stage for a team conversation and relationship building.
Full Show Notes Here!
Mentioned Resources
Muting the Megaphone: Stop Telling Stories and Start Having Conversations by Kate DiLeo
Connect with Kate DiLeo:
Website
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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The world is going through many changes right now, isn't it? Banks are collapsing, there is talk about a recession, and there are a lot of questions and concerns about AI software taking over our jobs. My guest in this episode, Stephanie Nivinskus, tackles the hard-hitting questions about creating a brand that stands out in a noisy marketplace, embracing AI and fractional CMOs.
Top reasons to listen to the entire episode:
People do business with those they like and trust, so make sure your brand, company, employees, management and overall strategy focus on building trust
We need to stop fearing and start embracing AI
In uncertain economic times, consolidate, don’t cut
Full Show Notes Here!
Mentioned Resources
Absolutely Unforgettable: The Entrepreneur's Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World
Connect with Stephanie Nivinskus
LinkedIn
Instagram
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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Have you ever read a job description for a CMO that started off great, but turned out to be a little rocky? It may have said they wanted you to run strategy, which is great! But then did it add on tasks that aren't part of the responsibilities of a CMO? A good CMO is not here to do tactical work, they are here to do strategic work. My guest, Brett Schklar, focuses a lot on fractional CMOs and works with growth phase CEOs, CROs, and entrepreneurs. Top reasons to listen to the entire episode: There is an assumption that because product market fit exist the market come to you, but this is not a good, sustainable or predictable method of ensuring goals are met. Think big! Not just annual revenue. Marketing should own revenue, but more importantly predictable revenue growth and VALUATION of the company Full Show Notes Here! Connect with Brett Schklar Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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When you hear the term franchising, do you automatically think of fast food? Believe it or not, there are actually many other franchising opportunities that exist outside of Burger King. My guest, Jon Ostenson, specializes in this area that he has coined “Non-Food Franchising” and understands the interest is at an all-time high. Whether you're looking to semi-retire or generate some passive income, this market has a lot to offer.
Top reasons to listen to the entire episode:
Franchising is a good way to diversify
Investing in franchising is a great way for B2B executives to generate passive income
Be open-minded – there are opportunities you might not have thought of or didn’t know existed
Full Show Notes Here!
Mentioned Resources
Non-Food Franchising: The Better Path to Business
Connect with Jon Ostenson
Website
LinkedIn
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Are you and your team goal-oriented or results-oriented? Are you wondering what the difference is? According to my guest in this episode, Dr. Jean Oursler, goals don't work, but results do. In fact, to achieve your goals, you must fight your “caveman brain.” If you don’t, it will stand in your way every single time. Christina, what in the world is a caveman's brain? I'm glad you asked. It involves brain science and business growth systems. Dr. Jean explains all of that and more, so this is a conversation you don't want to miss.
Top reasons to listen to the entire episode:
Focus on the “what,” not the “how”
Don’t get addicted to money, revenue, or sales. Get addicted to better sales, company, and life balance
Change your vocabulary and overcome the Caveman Brain. Instead of “hard,” use “challenge.” Instead of “goals,” say “results”
Full Show Notes Here!
Connect with Dr. Jean Oursler
Website
LinkedIn
Facebook
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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When people talk about "brand," do you think of "brand" and "messaging" as one? Branding is more than just the visual aspect, it's also verbal. What's the tone of the company as a whole? What's the tone of the CEO and other executives? Though branding and messaging are often an afterthought, it's really critical. My guest, Bobby G, is an expert in brand growth, so don't miss hearing his insights!
Top reasons to listen to the entire episode:
Don’t dilute your brand equity
Hiring revolves around your business's values
Everything is marketing –– what it inspires them to do is brand
Full Show Notes Here!
Connect with Bobby Gillespie
Bobby Gillespie LinkedIn
Propr LinkedIn
Propr Website
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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In today's tech-driven world, organizations can easily overspend on technology while underutilizing it. Whether that's intentional or not, it’s important to understand that your martech stack is actually unique to your company. Because your organization is unique, the different systems you integrate together, how you use them, and how you set up your workflows will all be unique as well. My guest, Ryan Ruud, has some thoughts on this and much, much more...
Top reasons to listen to the entire episode:
The purpose of technology is to help, not hinder.
Tools and technologies make it easy for you to scale.
Not only can technology be used to reach and target the right people, but it can also help with alignment.
Full Show Notes Here!
Connect with Ryan Ruud
LinkedIn
Ryan Ruud
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts.
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