From Vision to Venture is a Moesif podcast that highlights some of the biggest wins and challenges in the startup space today. Every episode, we'll talk to different founders to discover some of the strategies that they've used on their journey from being an early-stage startup to a little bit later stage. Whether you want to hear more about how to manage life as a startup founder or raise a round of investment, this is the podcast for you.
Our guest on this episode is Josh Twist.
Josh is the co-founder and CEO of Zuplo, one of the most cutting-edge gateways that are out there today. In today's episode, we're going to chat with Josh about some of the challenges that he's faced as well as some of the big wins they've had over at Zuplo in the last few years.
Eric Wilde, Catalyst at Axway, author, podcaster and standards contributor, explains what APIs to build for the right business case.
Phil Nash, developer evangelist at Twilio, shares how he helps to support more than 10 million developers.
Alissa Knight, partner at Knight Inc Media, shares her insights into how to protect your APIs and what's in store with the latest version of FHIR.
Specifically, we cover:
• Avoid prison yellow and become an ethical hacker
• Authentication doesn’t equal authorization
• Protect against BOLA with scopes
• Don’t use WAFs to protect your APIs
• Know what traffic is going to your API
• Shift left security. Shield right.
• PHI is worth 1,000X credit card info
• APIs are the weakest link in healthcare
• APIs have multiple attack surfaces
• Banning apps from jail-broken phones doesn’t help
• Use MobSF to find API keys
• APIs need to comply with FHIR
• Implement FHIR correctly
• Get FHIR certified
• FHIR certification versus HIPAA compliance
• There’s no one right solution for API security
• Instrument your APIs
Jeannie Hawrysz, leader of API Programs at SAS, shares how to successfully launch API programs in non API-first companies.
Specifically, we cover:
• Why you should work in API management
• Forming centers of excellence
• Building bridges across the API lifecycle
• Sweating Dev personas
• Using workflows to guide Devs
• The minimum criteria for externalizing
• Making PMs accountable
• Why APIs should make money
• 4 technical considerations for a successful program
• Always align with a business need
• Making vision, patience and empathy key
Adam DuVander, Principal at EveryDeveloper, explains what you should focus on to market to developers.
Topics we cover in the podcast:
• Tell Stories to Engage
• Help Devs Do Their Jobs Better
• Show You Understand Devs’ Problems
• Use Non-Dev Messaging
• Move Beyond Hello World
• Measure Success
• Pinpoint Your Solution
• Talk to Your Users
• Allow Devs to Provide Feedback in Your Docs
• Docs are Only One Piece of DevEx
• For Great DevEx Focus on Getting Started Items
• Communicate Over All Channels
• Identify Usage Before Deprecating
• Streamline Your Guide
• Spark Dev Creativity Through Use Cases
Claire Barrett, a seasoned strategic consultant, breaks down what it takes to succeed at digital transformation in larger, more mature organizations.
Specifically, we cover:
• IT-enabled polyglots
• Project to product mindset differences
• Why digital transformation takes time
• 60-40 rule for project size
• How you end up with half your resources in consultants
• Why finding stakeholder shared goals is important
• Aiming for balanced teams improves outcomes
Tyler Jewell, VC at Dell Technologies Capital and ex-CEO of API Platform company WS02, gives his perspectives on investing in developer-first companies, what single trait most successful companies share, why developer joy is important and many more.
Specifically, we cover:
• A Trillion Dollar Ecosystem
• Open Source Project Experience is Key
• Different Metrics are required for Cloud vs On-Prem
• You Should be Continuously Building Relationships
• What are Authentic Developer Experiences
• Why Aim for Emotional Dev Responses
• Dev Tools Cycle Every 15 Years
• APIs Disrupt Brick & Mortars Like GameStop
• Plaid Wanted Out
• Contracts Beat Pay As You Go
Jesscia Lam was the Chief Architect and VP Engineering at LoungeBuddy, which was acquired by American Express. At LoungeBuddy she designed their APIs, many of which continue to be in use today.
As a CTO, architect and engineering lead at multiple companies, Jessica shares her experience on how to build products to be more resilient, why error handling is so important and how to treat internal APIs vs. external APIs. Specifically, we cover:
• APIs are Concise Units of Value
• Don’t Treat Internal APIs Differently
• Simplify New APIs with a Traffic Controller
• Build in Good Error Handling
• Follow the 80-20 Rule for Testing
• Minimize Technical Debt and Move Quickly
Nick Patrick, the CEO of API-first location platform company Radar cut his teeth in PM roles at Microsoft, Foursquare and Handy, before starting Radar in 2016.
As cofounder and leader of Radar, Nick shares his experience on how to fuel growth, choose your partners, ship products faster & with confidence, and many more invaluable perspectives for professionals in the API platform ecosystem. Specifically, we cover:
• PMs are Mini-CEOs
• Startups Run at a Million MPH
• Fuel Growth with Partnerships
• Overlapping Customers & Use Cases Are Best
• Show ROI Inside Your Platform
• Use Moesif to Ship Faster with Confidence
• Use Consistent Names With New Endpoints
• Package Your API to Solve a Pain Point and Move a Metric
• Focus on the Economic Buyer
• Docs Should be Simple Yet Complete
• Use a Forcing Function to Keep Docs Current
• Do More Localization Post-COVID
• Find a Cofounder That Complements You
Charles fills us in on how to create outstanding technical documentation, what is the plain language principle and why it’s so important, what standards and guidelines you should follow, when to use the active voice and many more insightful perspectives.
Mike Amundsen is a prolific writer on all things APIs and recently released his latest book entitled Design and Build Great Web APIs: Robust, Reliable, and Resilient. When he’s not writing, Mike helps companies capitalize on opportunities in APIs, Microservices, and Digital Transformation.
Mike shares his perspectives on why organizations think about APIs in three levels, how AWS’s Werner Vogel does deprecation, what the future holds for API automation tools. Specifically, he covers:
• What Roy Fielding's PhD solves
• API First Equals KYC
• How Best to Build API First
• How to Construct your API Team
• What to Focus on in your MVP
• Reduce Custom Builds with APIs
• What Does Low Code / No Code Bring
• Is API Automation Ready
• What Metrics Should I Measure
• Observability Versus Monitoring
• Designing for the Unpredictable
• Internal APIs Often Lack Resiliency
• Deprecating APIs with Werner Vogel
• COVID Sped Up API Automation
Kin Lane, the Chief Evangelist of Postman, has spent the last decade helping organizations think through their API lifecycles and optimize their business processes. He continues to be a prolific writer on his famous blog site, the API Evangelist.
Kin shares his perspectives on API governance, guidelines for deprecating & versioning, and interesting implementations he’s seen with Postman Collections. Specifically, he covers:
• Kin's path into APIs and what led him to Postman
• How prevalent are APIs
• Standardizing APIs across your entire company
• Ensuring API governance in larger companies vs. startups
• DevEx is more than documentation
• Measuring developer activation and success
• How to evaluate DevRel
• What is APIOps
• Versioning guidelines
• HTTP headers are very important
• Know your customer so you can communicate change
• Tired of supporting multiple client libraries
• Stabilizing your API lifecycle
• Is there a market for GraphQL
• Are there any good resources for APIs
Senior executives from Okta cover Product Management and DevEx best practices. Albert Chen, Senior PM focusing on DevEx, and Adam Trachtenberg, VP Engineering for DevEx, talk about making developers successful through compassion & not just empathy, how to end of life an API, why storytelling’s important across the whole company, what are the different roles in the DevEx universe, and many other pertinent areas.
Many of the most important issues affecting PMs today are covered in an expansive discussion with Moesif advisor and expert API Product Manager, Jeremy Glassenberg, including: how to achieve 10x results, which are the best tools to enable APIs and how to avoid the most common mistakes when designing and launching APIs.