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Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, maintaining relationships, and the importance of listening. Discover how teamwork can lead to innovation and a better future for architecture.
Today's Guest...
Prachi Rampuria is a co-founding director of EcoResponsive Environments, an award-winning urban design and architectural practice with a singular mission: using a complex-systems approach, they design to support health and wellbeing. As a consultancy, their services include feasibility studies, visioning and development briefs, outline and detailed planning applications, strategic master planning, public realm and regeneration strategies, research publications, and teaching. Prachi is a Design Council Expert, teaches at Oxford Brookes University’s MAUD course, and sits on multiple Quality Review Panels. She has also co-authored a book titled 'EcoResponsive Environments' published by Routledge in 2024.
Episode Highlights...
00:00 Introduction
01:16 Meet Prachi Rampuria
04:42 The Importance of Collaboration in Tackling Global Challenges
09:16 How Collaboration Can Lead To Innovation
17:16 Overcoming Professional Silos
25:57 Benefits of Collaboration for Small Practices
28:22 Challenges and Solutions in Collaborative Projects
33:23 Future of Collaboration in Architecture
37:48 Conclusion and Key Takeaways
38:46 Favorite Places and Final Thoughts
42:01 Outro and Next Episode Preview
Key Takeaways...
Working Together: Teaming up is one of the best ways to solve big problems, like climate change. As a small practice, you can bring in other experts to share ideas and create fresh solutions. Working together can also help you stay flexible and save money by creating teams that fit each project.
Breaking Down Walls: For good teamwork, you need to get rid of “walls” between different job roles. This means respecting other people’s skills, listening closely, and being okay with asking questions if you don’t know something. Building trust and keeping clear communication will help everyone work better together.
New Ideas from Different Minds: New ideas often come when different people share their views. When you collaborate and involve a mix of experts early on, it’s easier to tackle complex issues and find solutions that one team alone might not achieve.
Links Mentioned In The Episode...
Visit the EcoResponsive Environments Website
Connect with Prachi on LinkedIn
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion...
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Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10am on Wednesday 20th November at London Build’s Skills & Marketing Hub. Don't miss out - grab your free tickets through the link in the show notes and connect with Jon on social media before London Build 2024.
Episode Highlights...
00:00 Introduction
01:43 What Is London Build?
02:14 Why Attend London Build?
03:13 Why Jon Is Excited About London Build
04:50 What Is Jon's London Build Talk About?
05:36 Where & When To Hear Jon's Talk
07:08 Why Attend Jon's Talk?
08:50 How to Get Tickets
10:02 Conclusion and Next Episode Preview
Key Takeaways...
What London Build 2024 Is All About: London Build 2024 is the UK’s biggest construction show. You’ll find over 35,000 people there, with more than 700 speakers across 12 stages, plus over 450 exhibitors. It’s packed with activities too: meet-the-buyer sessions, celebrity guests, music, DJs, networking parties, and more. It’s like a full-on festival for the construction world!
Why You Should Go to London Build 2024: This event is more than just a conference—it’s a place to meet people, learn new skills in CPD workshops, and connect with others in the industry. It’s also fun, with live music, a bar, and free entry for everyone. There’s a bit of everything to enjoy!
Jon’s Talk at the Event: Jon is excited to join London Build 2024 and will be giving his first talk at the event. His presentation, "The Simple Way to Stand Out from Your Competitors," covers how to find your niche, use content marketing, and build your personal brand. He’s looking forward to sharing ideas and meeting you at the event.
Links Mentioned In The Episode...
👉 Click here to grab your free tickets to London Build 2024 🎁
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with architect Prachi Rampuria about the benefits of collaboration, in particular how it can help our industry’s approach to pressing issues like the climate crisis.
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Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practical marketing advice for small architectural practices. Topics include effective marketing strategies, the importance of a strategic focus, leveraging social media, and balancing brand building with lead generation. Robert introduces Beedier, a platform offering up-to-the-minute information, research, and news relating to business development, communications, and marketing for architects.
Today's Guest...
Robert Woodburn Park is a seasoned architectural communications expert, providing in-house graphics and marketing leadership for over 25 years for successful studios such as Allies and Morrison, Alison Brooks, PLP Architecture, and JTP. He now runs his own consultancy, and this year launched Beedier.com - a new media platform for architectural business development information.
Episode Highlights...
00:00 Introduction
01:52 Personal Interests and Hobbies
04:11 Early Days of Digital Communications in Architecture
09:03 Integrating Storytelling with Visuals
13:03 Transformative Changes in Architectural Communications
22:56 Balancing Brand Building and Lead Generation
29:52 Challenges for Smaller Firms
33:06 Introducing Beedier: A Resource for Architects
35:24 The Importance of Social Media for Architects
39:09 Key Elements of Business Development
42:01 Travel Stories and Favorite Places
45:12 Conclusion and Contact Information
Key Takeaways...
Strategic Communication in Architecture Marketing:
You need to focus your communication on what works best for your architecture practice. This means knowing the right ways to market, like using social media, websites, going to networking events, or getting PR. It helps create a clear and interesting story about your projects.
Balancing Brand Building and Lead Generation:
You should aim to split your marketing spend between building your brand (45%) and finding new clients (55%) to keep your business growing. Building your brand is about getting noticed (through awards, being featured, or being online), while lead generation brings in new projects and clients. Smaller practices should stick to what they’re good at and not try to do too much.
Importance of Storytelling and Visuals:
Telling the story behind your projects is really important. It makes your work more interesting and helps people remember it. Using strong stories with good images can help others better understand and appreciate your work.
Links Mentioned In The Episode...
👉 Visit Beedier
🎵 Listen to Beedier’s Alternative 80’s Playlist (curated by Jon) on Spotify 🎵
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...
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Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tips to help prospective guests thrive in their podcast debut and offers resources to aid new podcasters. Colin encourages simplicity, content quality, and authenticity as key elements of successful podcasting.
Today's Guest...
Colin Gray is a podcaster, speaker, PhD, and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video, and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode, and hosting your show.
Episode Highlights...
00:00 Introduction
01:28 Meet the Expert: Colin Gray
03:59 The Power of Podcasting for Architects
08:04 Crafting Your Unique Pitch
16:26 Preparing for Your Podcast Debut
21:43 Avoiding Common Podcast Pitfalls
26:24 The Importance of Spontaneity in Podcasting
27:22 Vocal Warm-Ups and Technical Preparations
30:35 Leveraging Podcast Appearances for Growth
38:10 Creating and Promoting Your Own Podcast
43:50 Final Thoughts and Key Takeaways
46:54 Favorite Travel Destinations
48:41 Conclusion and Resources
Key Takeaways...
Preparation is Key for Being a Podcast Guest:
Spend time identifying and crafting your unique viewpoints and stories that differentiate you in your industry. Proactively send prep questions to the host, which can guide the conversation and ensure you cover important points during the interview. Plan technical preparations, like testing software, ensuring no updates disrupt the recording, and doing vocal warm-ups to enhance your speaking performance.
Promote and Leverage Your Podcast Appearance:
Actively promote your podcast episode on your social media channels, email list, and website to help grow the show and build a favorable relationship with the host. Use the episode content in various ways, such as embedding it on your website, creating clips for social media, or adding it to playlists to maximise its value and reach. Consider reusing the episode content for your marketing materials or as a feature on your "About Me" page, which can be powerful in showcasing your expertise.
Simplify the Process When Starting Your Own Podcast:
Focus on the content rather than getting bogged down by gear and software choices. Use simple, reliable tools to begin with. Embrace a 'live recording' mindset for the first few episodes to avoid the overwhelming task of editing and improve your speaking skills naturally. Start recording and publishing episodes as quickly as possible to gain experience and feedback, which will help you refine and improve your show over time.
Links Mentioned In The Episode...
👉 Get Started Podcasting with (free) resources from The Podcast Host 🎁
👉 Create Your Podcast The Easy Way Using Alitu
👉 Connect with Colin Gray on LinkedIn
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Interested in working with Jon?
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Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm’s ability to attract new clients efficiently.
Today's Guest...
Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Jammy Digital, an award-winning content marketing agency. He also co-authored the best-selling book, Content Fortress, and often speaks about marketing on stages across the country.
Episode Highlights...
00:00 Introduction
01:16 Meet the Expert: Martin Huntbach
03:11 Understanding Lead Generation
08:04 Effective Lead Generation Strategies
16:51 Common Mistakes in Lead Generation
20:13 Best Types of Lead Magnets
26:57 Getting Started with Lead Generation
30:42 Conclusion and Key Takeaways
34:13 Final Thoughts and Farewell
Key Takeaways...
Importance of Automation in Lead Generation:
By using tools and developing strategies (like lead magnets) that work on autopilot, businesses can save time and effort, allowing them to focus on other critical aspects of their operations.
Creating Compelling Lead Magnets:
Create valuable and compelling lead magnets that provide prospective clients with tangible benefits in exchange for their contact information. Examples include PDFs, online assessments, and wait lists, all aimed at converting traffic into potential clients effectively.
Consistent Content Creation and Traffic Generation:
Consistently creating and sharing valuable content is important in driving traffic to lead conversion pages. This content helps educate potential clients, builds trust, and keeps the business top-of-mind, eventually leading to increased conversions and business growth.
Links Mentioned In The Episode...
👉 Get a (free) video course on lead generation in today’s world 🎁
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Colin Gray about being a podcast guest.
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Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional growth.
Episode Highlights...
00:00 Introduction
01:28 Overview of the AT Awards
02:39 Common Misconceptions About the AT Awards
03:10 Personal Experience at the AT Awards
05:23 Networking and Opportunities
08:35 Excitement for the Upcoming AT Awards
09:32 Encouragement to Attend and Final Thoughts
11:33 Conclusion and Next Episode Preview
Key Takeaways...
Value of In-Person Networking: Attending events like the AT Awards provides unique opportunities to connect with industry professionals in person, which can lead to unexpected and valuable opportunities, such as meeting online connections, industry leaders, and making new contacts. Jon shares his experience of meeting influential figures and gaining new opportunities, underscoring the benefit of face-to-face interactions over virtual ones.
Dismantling Misconceptions: There are common misconceptions about industry award events, such as they are only for nominees or they are too formal and boring. Jon's personal experience dispels these myths by highlighting the friendly atmosphere, the networking opportunities, and the enjoyable aspects (like free drinks and after-parties!) making a strong case for attending even if you’re not a nominee.
Personal and Professional Growth: Attending events can also serve as a break from the usual routine and promote personal growth. Jon mentions how stepping out of his comfort zone to attend the AT Awards proved beneficial, not only socially and professionally but also by providing inspiration and motivation. These events offer a fresh perspective and new ideas, contributing to the growth of an individual's career and business.
Links Mentioned In The Episode...
👉 Click here to grab your ticket for the AT Awards 2024
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon is joined by Martin Huntbach to talk about lead generation.
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Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-action best practices, leveraging social proof, and effective strategies to drive traffic to your website. Whether you're aiming for quick wins or long-term success, this episode provides valuable insights to optimise your architecture practice's online footprint.
Today's Guest...
Fabio Zammit is a seasoned software engineer with over two decades of experience, including stints at industry giants like HSBC and AOL in London. His journey led him to establish Root Codex, an agency designed to fill the gaps he identified in the tech industry. Root Codex specialises in seamlessly integrating top-tier software engineers into your existing tech teams, eliminating the challenges of freelance management and hiring. This approach ensures that businesses can scale up their tech capabilities effortlessly.
Episode Highlights...
00:00 Introduction
01:14 Meet Fabio Zammit: Software Engineer and Entrepreneur
02:01 Fabio's House Building Journey
04:25 Importance of Website Design and Layout
06:41 Showcasing Work: Best Practices for Case Studies
11:50 The Role of Social Proof and Testimonials
16:34 Understanding SEO: Basics and Best Practices
23:50 Targeting Keywords: Broad vs. Niche
26:37 Keyword Research Tools: SEMrush and Ahrefs
27:06 Best Practices for Site Speed
28:39 Effective Calls to Action (CTA)
30:51 Mobile-First Approach
35:26 Enhancing Online Credibility
37:51 Driving Traffic: PPC and SEO Strategies
44:52 Final Thoughts and Key Takeaways
47:46 Travel Inspirations: Tuscany
48:52 Conclusion and Contact Information
Key Takeaways...
Importance of a User-Friendly Website:
Fabio emphasises the necessity of having a user-friendly and aesthetically pleasing website design. It’s essential your website loads quickly, uses optimised images, and has an intuitive layout. Responsive design is important too, ensuring your website looks good and functions well on mobile devices.
Effective Use of SEO and PPC:
Use long-tail keywords for better targeting and creating fresh, relevant content consistently. Additionally, for quicker results, use pay-per-click (PPC) campaigns tailored to the business’s target audience, whether on platforms like Google, Facebook, or LinkedIn.
Utilising Social Proof and Clear Calls to Action:
Social proof, such as displaying testimonials and Google My Business reviews is important to build trust and credibility. Include clear calls to action (CTAs) throughout your website, making buttons and contact forms easily accessible and visible to guide visitors toward taking the next step.
Links Mentioned In The Episode...
Visit Fabio’s Website
Connect with Fabio on LinkedIn
Website Tools > Semrush | Ahrefs | HotJar
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore...
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Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of architectural technologists, and the need for significant changes in architectural education and professional collaboration to improve mental well-being across the industry. The episode underscores the importance of a balanced work structure, staying connected to creative work, and fostering a supportive, diverse workplace environment.
Today's Guest...
Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects’ Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there’s an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.
Episode Highlights...
00:00 Introduction
01:21 Practical Tips for Managing Mental Health
02:17 The Importance of Nature and Breaks
06:42 Challenges in the Architecture Profession
12:57 New-works' Approach to Mental Health
16:59 Advice for Practice Owners
22:32 The Role of Professional Organisations
30:55 Personal Reflections and Favorite Places
33:31 Conclusion and Contact Information
Key Takeaways...
The Importance of Mental Wellbeing and Nature:
- Both Jon Clayton and Doug Hodgson emphasise the critical role mental health plays in the architecture profession. They advocate for taking breaks, spending time in nature, and establishing a structured workday that allows for physical wellness and mental health activities. Doug discusses how a connection to nature and taking time off when feeling overwhelmed can significantly impact mental health positively.
Innovative Work Structure at NewWorks:
- Doug elaborates on the unique work structure at New-works, which reserves time in the morning for physical well-being and the late afternoon for mental well-being, with core creative work happening mid-day. This approach has led to increased efficiency and productivity and illustrates the importance of balancing work with personal well-being.
Collaboration and Diversity in Architecture:
- The conversation touches on the need for more collaboration within the architecture profession, advocating for cross-disciplinary work and better integration with various sectors like architectural technologists. Additionally, Doug emphasises the importance of diversity and inclusivity in the profession and the need for organisations like RIBA to support these initiatives more actively. This includes rethinking education and fostering environments where young professionals from diverse backgrounds can thrive.
Links Mentioned In The Episode...
Learn more about New-Works
Connect with Doug on LinkedIn
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Interested in working with Jon?
👉
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Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental health crisis in architecture, the overwhelming demands on professionals, and the toxic culture in architectural education and practice. Doug emphasises the importance of specialising and collaborating to maintain mental health and professional satisfaction. The episode aims to raise awareness and encourage discussions on improving mental health and wellbeing for architectural professionals.
Today's Guest...
Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects’ Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there’s an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.
Episode Highlights...
00:00 Introduction
01:02 Meet Doug Hodgson: Redefining Workplace Wellbeing
02:11 The Allotment: A Sanctuary During COVID
05:40 Sustainability and Regenerative Materials in Architecture
06:39 The Mental Health Crisis in Architecture
12:02 The Impact of Architectural Education on Wellbeing
21:46 Specialisation and Collaboration: A New Approach
28:55 Next Steps
Key Takeaways...
Importance of Mental Health in Architecture:
- The interview emphasises the critical state of mental health within the architecture profession. Jon and Doug discuss how overwhelming workloads, long hours, and unrealistic expectations can severely impact mental and physical well-being, leading to burnout.
Need for Industry-wide Change:
- To address the mental health crisis, a structural change is necessary within the profession and its education system. Doug highlights that the root of many mental health issues stems from the highly demanding and often abusive culture of architectural education. This oppressive environment is carried into professional practice, resulting in exploitative working conditions. Reform in both education and professional practices is needed.
Specialisation and Collaboration:
- Doug advocates for architects to specialise in areas they are passionate about and excel in, rather than trying to cover all aspects of a project. Collaborative efforts between specialised practices can lead to more effective and enjoyable work environments. This approach can help mitigate the overwhelming demands often placed on individual architects, contributing to better mental health and work-life balance.
Links Mentioned In The Episode...
Learn more about New-Works
Connect with Doug on LinkedIn
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him...
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Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.
Episode Highlights...
00:00 Introduction
01:24 Understanding CRM Systems
03:09 Benefits of CRM for Architecture Practices
04:44 Key Features to Look for in a CRM
06:02 Choosing the Right CRM for Your Practice
08:32 Implementing a CRM System Successfully
12:07 Optimising your CRM for Long-Term Success
13:30 Conclusion and Next Episode Preview
Key Takeaways...
The Importance of CRM Systems:
CRM (Customer Relationship Management) systems are key for architecture practices, regardless of size. They help manage client relationships, streamline communications, and automate routine tasks, which is essential for maintaining strong relationships over long project timelines and improving overall efficiency.
Key Features and Choosing the Right CRM:
Not all CRMs are created equal, and it's important to choose one that fits the specific needs of your practice. Key features to look for might include project tracking, communication history, automation for repetitive tasks, and integration with other software like AutoCAD or Revit. The choice of CRM should consider factors such as the scale of projects, team size, budget, and specific business goals.
Implementation and Optimisation:
Successful implementation of a CRM involves setting clear goals, training your team, and ensuring accurate data migration. Consistent use and regular review of CRM data to identify trends can help refine processes over time. This consistent use is key to keeping sales and project pipelines full and moving, ultimately adding value to your practice.
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with architect, Doug Hodgson about mental health and wellbeing in architecture.
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Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.
Today's Guest...
Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.
Episode Highlights...
00:00 Introduction
01:44 Meet Sigrun: Business Coach and Entrepreneur
04:37 Sigrun's Journey from Architecture to Online Business
19:22 The Concept of Launching Explained
23:15 The Power of Limited Editions
24:17 Creating Urgency in Marketing
25:40 Addressing Skepticism in Service Businesses
28:01 Effective Launch Strategies for Service Businesses
29:39 Stages of a Successful Launch
33:53 Leveraging Digital Products for Architects
34:28 Success Story: Zero Energy Buildings
38:59 Final Thoughts on Launching
41:50 Exploring Iceland: A Personal Favorite
44:02 Conclusion and Next Episode Preview
Key Takeaways...
The Power of Launching:
Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.
Building Expertise and Authority:
Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.
Creating Urgency and Scarcity:
Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.
Links Mentioned In The Episode...
Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁
Visit Sigrun’s Website
Sigrun on Facebook
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Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.
Today's Guest...
Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.
Episode Highlights...
00:00 Introduction
01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert
01:50 Melanie's Passion for Space and Science
05:08 The Importance of Google Business Profiles for Architects
07:54 Setting Up and Optimising Your Google Business Profile
11:43 Maximising the Benefits of Google Business Profiles
18:37 Posting and Managing Your Google Business Profile
25:23 Final Tips and Recommendations
33:22 Conclusion and Farewell
Key Takeaways...
Importance of Having a Website and Google Business Profile:
- Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.
- A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.
Fully Optimising Your Google Business Profile:
- Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.
- Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.
Leveraging Google Business Profile Features for Engagement:
- Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.
- Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.
Links Mentioned In The Episode...
Visit Melanie’s Website
Connect with Melanie on LinkedIn
---
Interested in working with Jon?
👉 Book a chat with Jon to explore working with...
-
Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.
Today's Guest...
Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.
Episode Highlights...
00:00 Introduction
01:22 Meet Jackie Goddard
03:34 The Benefits of Public Speaking for Architects
06:29 Overcoming the Fear of Public Speaking
11:13 Transforming Fear into Excitement
15:55 The Power of Storytelling in Public Speaking
21:18 First Steps to Public Speaking
27:29 The Three B's of Public Speaking
31:38 Conclusion and Final Thoughts
32:45 Favorite Places and Farewell
Key Takeaways...
Preparation is Key:
- Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.
The Power of Storytelling:
- Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.
Shifting Mindset from Fear to Excitement:
- Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.
Links Mentioned In The Episode...
Grab Jackie’s (free) guide: ‘Speak With Confidence 101’
Visit Jackie’s Website
Connect with Jackie on LinkedIn
Curious about working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step...
-
Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.
Episode Highlights...
00:00 Introduction
01:13 Services Offered Beyond the Podcast
06:42 Client Success Stories
11:21 How to Work with Jon
13:37 Conclusion and Next Episode Preview
Key Takeaways...
Personalised Support for Small Architecture Practices:
Jon provides personalised one-to-one support for small practice founders and sole practitioners. This includes coaching, consulting, and mentoring services tailored to each client's unique needs, helping them achieve goals such as growing their practice, working fewer hours, or building their team.
Real-Life Client Success Stories:
Jon shares real-life examples of how he's helped clients overcome specific challenges. These stories illustrate practical solutions and strategies, such as improving time management, integrating specialised services like retrofit and low-energy design, enhancing marketing tactics, and developing new business plans aligned with long-term goals.
Initial Engagement Process for New Clients:
Emphasising the importance of a good fit, Jon explains the initial engagement process for prospective clients. This involves one or two initial meetings, usually held on Zoom, to understand your needs and decide if he’s a good fit for you. This ensures that both parties are aligned and that Jon can effectively support your business objectives.
—--
👇 Book a chat with Jon to explore working 1-2-1 with him 📞
https://tidycal.com/mrjonclayton/quick-chat
—--
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
https://architecturebusinessclub.com/blueprint
👇 Join our (free) WhatsApp Discussion Group 🎁
https://chat.whatsapp.com/BtFJsJF6iL37vUb5tHNpkI
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
👇 Follow or Connect with Jon on LinkedIn at...
https://www.linkedin.com/in/mrjonclayton/
In The Next Episode...
Next time Jon chats with Jackie Goddard to discuss the benefits of public speaking.
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Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.
Today's Guest...
Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
Episode Highlights...
00:00 Introduction
01:32 Meet Ian Anderson Gray
04:13 The Importance of Video for Architecture Practices
07:57 Live vs. Pre-recorded Videos
13:07 Content Repurposing Explained
16:22 AI Tools for Content Creation
24:45 Tool for Short Form Videos
25:30 Descript and Opus Clip: A Comparison
26:45 AI Tools: Pitfalls and Best Practices
29:51 Using AI to Enhance Creativity
33:00 Content Repurposing Example
36:46 Cost and Time Efficiency in Content Creation
39:21 Final Thoughts and Advice
42:33 Favorite Travel Destinations
44:27 Connecting with Ian Anderson Gray
44:55 Closing Remarks and Next Episode Preview
Key Takeaways...
Start Small and Build Gradually:
- Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.
Leverage AI Tools for Efficiency:
- AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.
Repurpose Content:
- Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.
Links Mentioned In The Episode...
Ian on Facebook > https://www.facebook.com/iagdotme
Ian on LinkedIn > https://www.linkedin.com/in/ianandersongray/
Visit Ian’s Website > https://iag.me/
—--
👇 Book a chat with Jon to explore working 1-2-1 with him 📞
-
Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the importance of maintaining a work-life balance.
Today's Guest...
Tom Lewith is a Chartered Architect and co-founder of New-works. Prior to New-works he co-founded and ran TDO, a leading all-services architecture studio. The success of the practice and its work led to Tom being named in The Architects’ Journal ‘40 under 40’, and the studio featuring in the Architecture Foundation’s ‘New Architects 3’. Big issues affecting the industry like climate change, mental health, AI, and the Building Safety Act demand fundamental change. So in 2024 Tom co-founded New-works to explore a new way of working based on the principles of specialism, collaboration, wellbeing and sustainability.
Episode Highlights...
00:00 Introduction
00:56 Meet Tom Lewith: Architect and Innovator
03:12 Tom's Journey into Architecture
04:34 The Rise and Fall of TDO
06:52 Challenges in the Architecture Industry
11:42 The Birth of New-works
16:52 Specialisation and Collaboration in Architecture
24:02 Stagnation in Architecture Practices
25:39 Embracing Change and Specialisation
27:02 The Power of Saying No
31:05 Introducing New-works
31:33 NewWorks' Unique Approach to Architecture
33:05 Structuring the Workday for Creativity
36:59 Reflecting on the Evolution of Work Practices
40:49 Final Thoughts and Takeaways
43:45 A Personal Favorite Place
45:03 Connecting with Tom Lewith
Key Takeaways...
Specialisation and Collaboration:
- Tom Lewith's approach with New-works highlights the importance of focusing on what you are passionate about and specialising in your strengths. By concentrating on the early stages of architecture (from initial client engagement to early design), New-works creates space for creativity and efficiency. Collaborating with partners who excel in other stages of a project ensures that the entire process is handled by experts, leading to better outcomes and more sustainable practice.
Structured Workday for Better Productivity:
- Implementing a structured workday is crucial for maintaining productivity and mental health. New Works starts their day with non-work activities to prepare mentally and physically, then dedicates a specific time block (10 AM to 2 PM) for deep work without interruptions. This focused period allows for significant progress on creative tasks, followed by a more flexible part of the day for emails, meetings, and other communications. This balance helps reduce anxiety and ensure a productive and enjoyable workday.
The Power of Saying “No”:
- To create a sustainable and profitable architecture practice, it is essential to say "no" to projects and clients that do not align with your core strengths and passions. By focusing on what they do best, architects can deliver higher quality work and maintain their enthusiasm for their projects. Saying no also helps define your unique value proposition, making it easier to attract the right clients and opportunities that match your expertise.
Links Mentioned In The Episode...
Learn more about New Works >
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Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.
Today's Guest...
Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.
Episode Highlights...
00:00 Introduction
01:55 Collaborative Podcasting
04:18 Diving into Digital Marketing Basics
08:42 Digital Marketing Myths
10:49 Opportunities For Architecture Practices
14:35 Targeted Advertising and Platform Insights
19:32 Leveraging LinkedIn for Architects
20:41 Exploring Other Social Media Platforms
21:24 Understanding SEO and Landing Pages
23:37 Email Marketing Strategies
24:13 The Power of Video Content and Webinars
27:05 Maximising Digital Marketing Efforts
31:38 Ayo's Favorite Place
33:16 Final Thoughts and Farewell
Key Takeaways...
The Importance of Digital Marketing for Small Practices:
Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).
Strategic Planning and Execution:
Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.
Leveraging Digital Platforms for Authentic Engagement:
Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.
This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇
https://www.abbasmarketing.com/mitc-podcast/small-practice-marketing
Connect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/
Ayo’s...
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Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.
Episode Highlights...
00:00 Introduction
01:06 Why Networking Matters
02:15 Debunking Networking Myths
04:22 Alternatives to In-Person Networking
04:50 Personal Networking Experiences
06:27 Four Ways You Get Sales
08:15 Networking Tips for Introverts
09:57 A Strategic Approach To Networking & In-Person Events
12:12 Top Networking Recommendations
15:28 Upcoming Event: London Build 2024
16:53 Conclusion and Next Episode Preview
Key Takeaways...
Importance of Networking:
- Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.
- Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.
Debunking Myths about Networking:
- Networking is not just for extroverts; introverts can do it too!
- Networking should not be approached with aggressive selling; the focus should be on listening and helping others.
- It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.
- Tangible results can arise from networking, and it should be viewed as more than a one-time event.
Alternatives to In-Person Networking:
- Online events and communities can be valuable substitutes when in-person attendance isn’t possible.
- Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.
Networking Tips for Introverts:
- Start with smaller events.
- Bring a friend for support.
- Prepare in advance by researching other attendees.
- Focus on listening more than talking.
Strategies for Effective Networking:
- Be authentic and true to yourself at networking events.
- Follow up with new contacts to build lasting relationships.
- Have a clear strategy and goals to measure the effectiveness of networking activities.
Hosting Your Own Event:
- If local events are unavailable, consider organizing your own meetups or workshops.
- Events can be informal and simple, such as a gathering at a local café or pub.
Upcoming Networking Opportunities:
- Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.
- Take advantage of casual meetups alongside formal events to build deeper connections.
—--
Join me at London Build on Nov 20th & 21st at Olympia London.
I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.
We’ll also be hosting an evening meet-up at a nearby venue (details coming...
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Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.
Today's Guest...
Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller’s Business Made Simple program. Bryon has helped 3,000+ architects increase their firm’s visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.
Episode Highlights...
00:00 Introduction
01:50 Brian McCartney's Journey into Photography
04:35 Founding and Managing Creative Firms
10:05 Approaching New Ideas and Opportunities
17:25 Sales Strategies for Architects
22:50 The Importance of Strategic Planning
26:51 Client Success Stories
27:24 The Importance of Strategic Planning
28:01 Writing Effective Business Plans
29:21 Building Trust with Clients
29:51 Common Mistakes in Proposal Processes
32:14 Revamping the Sales Process
36:46 The Value of Community for Architects
39:55 Final Thoughts and Takeaways
43:08 Favorite Travel Destinations
45:27 Connecting on Social Media
46:56 Closing Remarks
Key Takeaways...
Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.
Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.
Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.
Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.
Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.
Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients’ problems. This clarity builds trust and facilitates better client relationships.
Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.
Learning from Other Fields: Gaining insights from fields outside of architecture can offer new...
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Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.
Today's Guest...
Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.
Episode Highlights...
00:00 Introduction
00:55 Meet Aya Schlachter: CEO of MGS Global Group
01:51 The Benefits of Cold Plunging
04:40 Diving into Outsourcing: Why and How
06:43 Debunking Myths About Outsourcing
12:01 Choosing the Right Outsourcing Partner
14:18 Best Practices for Starting with Outsourcing
15:05 Flexible Outsourcing for Architects
16:58 Integrating Outsourcing Partners
21:21 Strategic Outsourcing for Business Growth
24:15 Final Thoughts on Outsourcing
26:07 Connecting with Aya and Jon
Key Takeaways...
Leverage Outsourcing for Growth:
- Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms.
- It allows firms to scale up and down based on project needs, providing flexibility.
- Access to a wider talent pool is a significant advantage.
Debunking Outsourcing Myths:
- Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English.
- Outsourcing partners can research and learn local building codes and standards.
- Ethical treatment of employees is a priority; outsourcing has positively impacted local economies.
- Coordination can be effectively managed with technology, allowing for seamless integration.
Choosing the Right Outsourcing Partner:
- Referrals are beneficial for finding reliable outsourcing partners.
- Review the online presence and leadership of potential partners to ensure credibility.
- Look for content and participation in industry events as indicators of a proactive partner.
Best Practices for Starting with Outsourcing:
- Begin with small projects to test the compatibility and effectiveness of the outsourcing partner.
- Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs.
- Training and integration are crucial for smooth onboarding and collaboration.
Integrating Outsourcing Partners:
- Treat outsourcing teams as extensions of the internal team, fostering strong relationships.
- Providing training and aligning with company culture can improve integration and performance.
Strategic Outsourcing for...
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