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Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations.
About Brian Gates
Brian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing goals, and overall market evolution. During his tenure at RainFocus, Brian has architected the organization's go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing.
Prior to joining RainFocus in 2016, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" -
In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends.
Ryan Estes
CO-FOUNDER AT WILDCAST AND KITCASTER
Ryan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technology brands. Wildcast helps business and tech podcasts add revenue to their operation. Ryan facilitates thousands of extraordinary conversions and conversations with podcasting.
Ryan would like to talk about the role podcasts play in healing our ailing culture by creating profit for podcast hosts and value for podcast audiences.
Kitcaster currently serves 400+ clients and Wildcast is slated for their official launch August 21st 2023. Ryan is an expert in leveraging podcasts for meaning and profitability.
Ryan’s audience on social media is greater than 10,000 and he is happy to share your episode with his fans!
Resources
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" -
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Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences.
Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisabeth has been a catalyst for innovative growth, bringing dynamic change and innovation to organizations she has served. Her leadership experience ranges from large multinational corporations such as Siemens, Cisco, and Microsoft to pioneering roles in dynamic startups. She is a driving force behind customer-led growth and a visionary advocate for digital transformation.
Currently serving as Chief Customer Officer at Autodesk, a global leader in 3D design software, Elisabeth plays a pivotal role in shaping the organization's customer-centric initiatives. Her responsibilities encompass a wide spectrum of customer-facing functions. She oversees a substantial portfolio, including managing a $2.5 billion software renewal business and a $80 million Professional Services P&L. In addition, Elisabeth leads the Voice of Customer program, an initiative integral to shaping Autodesk's customer experience strategy.
Resources
Autodesk website: https://www.autodesk.com
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" -
Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more.
Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations.
RESOURCES
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.
Polly Traylor bio
I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts.
Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience.
To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner.
Eric Williamson, Chief Marketing Officer, CallMiner
As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search.
To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B.
Resources
The Breaking B2B website: https://www.breakingb2b.com
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of Brand and Communications at Drata.
Jordan Sher
With over 20 years of experience in advertising, marketing, online marketing, content marketing, and brand management, I've got a core competency in making enterprise B2B SaaS brands famous. Whether it's building a marketing practice from scratch, crafting a scalable brand story, or executing a product-led growth strategy, I have the skills, creativity, and vision to make it happen, and I've got a successful exit to prove it.
Currently, I am the acting Vice President of Brand and Communications at Drata, a cloud-based security and compliance automation platform that helps SaaS companies earn and keep the trust of their customers and stakeholders. In this role, I am responsible for developing and executing the go-to-market strategy, brand identity, messaging, and awareness for the company.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things.
Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today's labor market, we observe a striking contrast between different sectors, presenting unique challenges and strategies. Joining us to shed light on these dynamics is Sue Keith, Corporate Vice President at Landrum Talent Solutions.
Resources
Landrum Talent Solutions website: https://landrumtalentsolutions.com/
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package.
To explore these developments and their implications for both employers and employees, I’d like to welcome Nico Simko, Founder & CEO of Clair, with us today.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign.
Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most trusted media players and operating systems in digital signage. Brian leads marketing programs that create connections with customers by focusing on relevance, agility, and fearlessness. He is an accomplished marketing professional who values storytelling, diversity of thought, and stakeholder engagement.
RESOURCES
BrightSign website: https://www.brightsign.biz/
The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, how shifts in architecture influence observability strategies, and what benefits end customers can gain from a focus on observability. To help me delve into these topics, I’d like to welcome Gerardo Dada, Chief Marketing Officer at Catchpoint. About Gerardo Dada Gerardo Dada is Chief Marketing Officer at Cathpoint. He has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. Today Gerardo is the CMO of Catchpoint.
Resources
Catchpoint website: https://www.catchpoint.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" -
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization.
Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
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To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences.
Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a customer-led growth mindset.
To help me discuss this topic, I’d like to welcome Chris Dishman, Sr. Vice President, Customer Success at Totango.
RESOURCES
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artificial intelligence can benefit the sales process. To help me discuss these topics, I’d like to welcome Arnab Mishra, CEO and Sam Zayed, Chief Revenue Officer at Xactly.
RESOURCES
Xactly website: https://www.xactly.com
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands.
To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo.
Resources
Webeo website: https://www.webeo.com/
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential.
To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managing Growth Advisor at McCormick-i.
Resources
Symplr website: https://www.symplr.com
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
Resources
Autodesk website: https://www.autodesk.com
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes.
Today we’re going to talk about sales compensation processes, and the state of incentivization as it stands today.
To help me discuss this topic, I’d like to welcome Arnab Mishra, CEO at Xactly.
Resources
Xactly 2024 Sales Compensation Report: https://www.globenewswire.com/news-release/2024/01/02/2802668/0/en/Xactly-s-2024-Sales-Compensation-Report-Reveals-Top-Challenges-in-Achieving-Revenue-Growth.html
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles.
To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent.
Resources
Ceres Talent website: https://www.cerestalent.com
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company - Mehr anzeigen
