Episodes
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In this episode, I go in-depth with Lei Lei Clavey, a high-end editorial wedding photographer based out of Melbourne. Lei Lei opens up about her journey into the wedding industry, what worked for her when she got started, what she has learned and what she is implementing moving forward to help her photography business appeal to the luxury wedding market. We leave no stone unturned as we explore this interesting topic..
Lei Lei Clavey's backgroundHow she found inroads into the industryWhat drew Lei Lei to editorial wedding photographyWhy it's important to curate your imagesWhat luxury clients value most when it comes to their weddingsWhy styled shoots are important and how they can work for your business How to get your work featured in high-profile magazines & directoriesWhere the majority of her high-end wedding photography leads come fromHow to build relationships with plannersHow she goes above and beyond for her clientsHer biggest piece of advice for photographers trying to break into the high-end wedding photography market?
Some of the things we go over are:Connect with Lei Lei Clavey via her website or follow her on Instagram
This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits -
In this installment, I have a conversation with Ryan Teague, a wedding photographer hailing from the Gold Coast and the creative force behind Feather and Finch Photography. Ryan begins by sharing his journey into the world of photography and then delves into the strategies for distinguishing oneself in a saturated market, whether as a photographer or a creative professional. Throughout this episode, we explore three essential pillars – branding, portfolio development, and marketing – that play a fundamental role in elevating your work above the noise and making it truly stand out.
What is branding and why is it so importantHow can someone build a brand that sets them apartWhat is the most influential factor of a brandIs having a solid portfolio critical to standing out in a crowded marketplaceHow to build a strong portfolio if you don't have oneShould you mix in different genres of work or leave them separateMarketing techniques that help to cut through the noiseWhere to market your workWhere to focus your marketing efforts if you are time poorHow to build relationships that generate referralsIf you should be utilising ads as part of your marketing strategy
Some of the questions we go over are:Find Ryan at Feather & Finch Photography or follow him on Instagram
This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits -
Missing episodes?
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On this episode of the Better Business Photography Podcast we open the discussion with Chantelle Perkins from the wedding VA and chat all things virtual assistants. We go over:
When you might need a VAWhat the onboarding process can look like If you need systems in place before hiring a VA What common issues photographers often face before hiring a Virtual AssistantThe types of tasks virtual assistants can help withHow to overcome the fear of giving up control to someone elseWhat you can expect after using a VA
To get in touch with Chantelle from the wedding VA, we included her details below:
Website - www.theweddingva.com.au
Instagram - @thewedding.va
TikTok : @theweddingva
Threads - thewedding.vaThis podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits -
Welcome to the very first introductory episode of the Better Business Photography Podcast. In this episode we introduce ourselves and briefly explain what this podcast is all about and how it's going to help you on your photography journey.
This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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Tools we use and stand by:
Studio Ninja: Get 50% off your first year with code STUDIOROLLA50
Imagen AI: Get 1500 free edits
