Episodes

  • Managing Priorities with Harry Max

    Managing Priorities with Harry Max

    · Better Done Than Perfect

    Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

    Visit our website for the detailed episode recap with key learnings.

    Managing Priorities – Harry’s bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry’s website

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Implementing Self-service SaaS with Franciska Dethlefsen

    Implementing Self-service SaaS with Franciska Dethlefsen

    · Better Done Than Perfect

    How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    Visit our website for the detailed episode recap with key learnings.

    AmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Measuring Paid Media for SaaS with Barbara Galiza

    Measuring Paid Media for SaaS with Barbara Galiza

    · Better Done Than Perfect

    How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    Visit our website for the detailed episode recap with key learnings.

    Data Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • PR Strategies for Founders with Sneha Saigal

    PR Strategies for Founders with Sneha Saigal

    · Better Done Than Perfect

    What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

    Visit our website for the detailed episode recap with key learnings.

    Geeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky LawlorFollow Sneha on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Hybrid Messaging Approach with Carolyn Beaudoin

    Hybrid Messaging Approach with Carolyn Beaudoin

    · Better Done Than Perfect

    How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

    Visit our website for the detailed episode recap with key learnings.

    Boxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency’s free resources for BDTP listenersFollow Carolyn on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • SEO Optimization for Existing Content with Kai Davis

    SEO Optimization for Existing Content with Kai Davis

    · Better Done Than Perfect

    How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

    Visit our website for the detailed episode recap with key learnings.

    Survey-based Research Projects with Becky LawlorAhrefs, Semrush – popular SEO toolsScreaming FrogHotjar – a heat mapping toolFollow Kai on TwitterGet Kai's exclusive resources for BDTP listeners

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Data-powered Growth with Arpit Choudhury

    Data-powered Growth with Arpit Choudhury

    · Better Done Than Perfect

    How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

    Visit our website for the detailed episode recap with key learnings.

    DatabeatsMake (formerly Integromat) — Arpit’s previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Pricing and Packaging for SaaS with Dan Balcauski

    Pricing and Packaging for SaaS with Dan Balcauski

    · Better Done Than Perfect

    How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

    Visit our website for the detailed episode recap with key learnings.

    Product TranquilityFollow Dan on LinkedInSaaS Scaling Secrets — Dan’s podcast

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Running a Portfolio of Products with Tim Schumacher

    Running a Portfolio of Products with Tim Schumacher

    · Better Done Than Perfect

    How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

    Visit our website for the detailed episode recap with key learnings.

    saas.group — Tim’s companyUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerender, Pipeline CRM, Rewardful — some companies acquired by saas.groupTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • QA in Email Marketing with Michael Wilding

    QA in Email Marketing with Michael Wilding

    · Better Done Than Perfect

    With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

    Visit our website for the detailed episode recap with key learnings.

    DEPT® — Michael’s place of workLitmus, Email on Acid — template testing toolsPostmanFollow Michael on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Proven Ideas for A/B Testing with Sahil Patel

    Proven Ideas for A/B Testing with Sahil Patel

    · Better Done Than Perfect

    How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.

    Visit our website for the detailed episode recap with key learnings.

    SpiralyzeConnect with Sahil on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Community-led Growth with Lloyed Lobo

    Community-led Growth with Lloyed Lobo

    · Better Done Than Perfect

    How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.

    Visit our website for the detailed episode recap with key learnings.

    From Grassroots To Greatness — Lloyed’s new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness website

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Automated Webinars with Melissa Kwan

    Automated Webinars with Melissa Kwan

    · Better Done Than Perfect

    How can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.

    Visit our website for the detailed episode recap with key learnings.

    eWebinar — Melissa’s productZoom, Livestorm, Demio — popular tools for live webinarsHow to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!Connect with Melissa on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Marketing for All-in-one Platforms with Geoff Roberts

    Marketing for All-in-one Platforms with Geoff Roberts

    · Better Done Than Perfect

    How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

    Visit our website for the detailed episode recap with key learnings.

    Outseta — Geoff’s productBasecamp, HubSpot — popular all-in-one productsFollow Geoff on Twitter and LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Lifecycle Marketing with Nout Boctor-Smith

    Lifecycle Marketing with Nout Boctor-Smith

    · Better Done Than Perfect

    Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

    Visit our website for the detailed episode recap with key learnings.

    Nine Lives DigitalWhat is Product-led Growth?The Ultimate Guide to Account-Based MarketingB2B Marketing Attribution with Steffen HedebrandtConnect with Nout on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Marketing for Humans with Sarah McCredie

    Marketing for Humans with Sarah McCredie

    · Better Done Than Perfect

    How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

    Visit our website for the detailed episode recap with key learnings.

    Recurly — Sarah’s place of workGlossier — one of direct-to-consumer pioneers in human marketingSlack — an example of human branding in SaaSState of Subscriptions: What consumers wantConnect with Sarah on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Re-engagement Emails with Tim Hart

    Re-engagement Emails with Tim Hart

    · Better Done Than Perfect

    How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.

    Visit our website for the detailed episode recap with key learnings.

    Response LabsEmail GeeksConnect with Tim on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Customer Acquisition Strategies with Farzad Rashidi

    Customer Acquisition Strategies with Farzad Rashidi

    · Better Done Than Perfect

    How can you improve your customer acquisition funnel? In this episode, we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

    Visit our website for the detailed episode recap with key learnings.

    Respona — Farzad’s toolUI Breakfast Episode 167: Designing Effective Presentations with Payman TaeiSemrush, Ahrefs, Moz — Farzad’s tool stackOutreach Strategy HubConnect with Farzad on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

  • Prioritizing Engineering Resources with Phil Alves

    Prioritizing Engineering Resources with Phil Alves

    · Better Done Than Perfect

    How do you get the best ROI from your engineering team while keeping them happy? In this episode, we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

    Visit our website for the detailed episode recap with key learnings.

    DevSquad — Phil’s consultancyDevStats — Phil’s productShape Up — a book by Ryan SingerUI Breakfast Podcast Episode 238: The Allied Team Model with Anthony ArmendarizDORA MetricsSPACE FrameworkSaaS Origin StoriesCheck out Phil’s websiteFollow Phil on Twitter

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

  • Virality & Word of Mouth with Gaurav Vohra

    Virality & Word of Mouth with Gaurav Vohra

    · Better Done Than Perfect

    How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

    Visit our website for the detailed episode recap with key learnings.

    Superhuman — Gaurav’s companyTraction — a book by Gabriel Weinberg and Justin MaresWarby Parker — an example of great customer experienceHow to Model Viral Growth: The Hybrid ModelWhat is K-Factor in Viral Marketing?Snowflake, HubSpot, BigQueryWordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success storiesCheck out Gaurav’s websiteFollow Gaurav on Twitter and LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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