Episodes
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In this episode, we dive deep into the essential balance between innovation and refinement for businesses in 2025. We explore how businesses can strategically adapt to rapid changes, like the rise of AI, while maintaining core values and delivering exceptional results. From discussing the pitfalls of following trends blindly to the importance of authentic connections and value-driven service, this conversation is packed with actionable insights for entrepreneurs, health and fitness coaches, and innovators alike.
What You’ll Learn:
-When and how to prioritize innovation in your business.
-Why authentic connections outweigh flashy marketing.
-The evolution of high-ticket coaching in today’s market.
-How to create sustainable value for clients while scaling your business.
-Lessons from industries like tech, fitness, and entertainment on staying relevant.
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In 2025, coaching isn’t getting easier—it’s getting more competitive. In this episode, we break down actionable strategies for standing out, marketing, building trust, and guiding potential clients through the 5 stages of awareness: from not even knowing they have a problem to seeing you as the solution they’ve been searching for. This conversation dives deep into storytelling, connection, and the pitfalls coaches must avoid when engaging with their audience.
What You’ll Learn:
-The 5 stages of awareness and how to move people through them
-Why storytelling is your most valuable tool as a coach in 2025
-The importance of consistency in messaging and content creation
-Common mistakes to avoid when trying to connect with potential clients
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Missing episodes?
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In this episode, we dive into the motivation vs. discipline debate and why relying solely on motivation might be holding you back. We share actionable strategies to help clients build sustainable habits, avoid the pitfalls of consumer-driven motivation, and ultimately achieve long-term success.
What You’ll Learn:
-Why motivation alone isn’t enough for lasting change
-The critical role of discipline and consistency in achieving goals
-How to ask the right questions to guide your clients toward action
-Insights into the psychology of motivation and reward systems
-Tactical strategies to help clients build habits that stick
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Are you ready to stand out as a trainer in 2025
In this episode, we unpack the real strategies top trainers use to build trust, deliver results, and grow thriving businesses. If you’re feeling stuck, overworked, or unsure how to stand out, this is the episode for you!
What You’ll Learn:
- What makes a trainer stand out vs. blend in
- The importance of assessments to design effective programs
- A framework for client results
- How to build trust in the critical first 30 days of working with a client
- Insights into coaching psychology and how to keep clients motivated
Enjoy!
TIMESTAMPS:
0:00 - Introduction
01:30 - Thriving in a "saturated market"
03:15 - Assessments, program design, coaching psychology, and business
06:40 - Avoiding common trainer mistakes
09:10 - Building trust early
11:45 - The psychology of coaching: how to engage and motivate clients for long-term success
15:20 - Minimum effective dose: why less can be more in fitness programming
22:30 - Closing thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Learn how to grow a sustainable coaching business with the R3 framework.
In this episode, we break down the R3 Framework—a method to grow your coaching business by focusing on Results, Retention, and Referrals. Whether you're a fitness coach, nutrition expert, or in any service industry, the R3 Framework will help you build stronger client relationships, deliver better outcomes, and drive sustainable growth.
What You'll Learn:
- How to deliver quick wins and meaningful results for your clients.
- Strategies to retain clients longer and maximize their lifetime value.
- Proven techniques to generate referrals without sounding pushy
- The importance of building trust and creating "light bulb moments."
Don’t forget to Like, Comment, and Subscribe for more episodes!
TIMESTAMPS:
00:00 - Intro
02:20 - Why Results, Retention, and Referrals Matter
06:32 - Creating a Service Roadmap
10:08 - Delivering Quick Wins for Clients
14:35 - How to Retain Clients with Results
18:16 - When to Upsell or Extend Client Commitments
23:40 - Building Client Trust and Relationships
28:00 - How to Ask for Referrals Effectively
32:45 - Key Takeaways and Final Thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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In this episode, we talk the role of cannabis—including THC and CBD— and how that plays into working with clients. Discover how cannabis can impact recovery, pain management, and client performance. We also dive into the risks of dependency, legal challenges, and how coaches can use this knowledge to better serve their clients.
Whether you're curious about CBD for recovery, cannabis and client safety, or how to approach sensitive topics like cannabis use in coaching, this video provides science-based insights and actionable takeaways.
TIMESTAMPS:
00:00 - Introduction
02:15 - Workshop announcement: Coaching psychology and business growth
05:30 - The role of cannabis in fitness coaching: Why it matters
10:45 - Understanding THC vs. CBD: Effects and differences
20:15 - Risks of cannabis use: Dependency, legal issues, and performance impairment
30:50 - Practical applications for coaches: Pain management, recovery, and appetite stimulation
35:30 - Common pitfalls: Overuse, contraindications, and how to address client concerns
38:00 - Final thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Are you looking for a way to feel healthier, stronger, and more balanced in every area of your life? In this episode, Cavan Valance breaks down the concept of "Deep Health"—a holistic approach that goes beyond physical fitness to include your mental, emotional, and social well-being.
Cavan shares his personal journey, the lessons he’s learned, and how he helps others transform their lives through practical coaching and a strong community.
You’ll learn how to:
- Build resilience and discipline with challenges like 75 Hard
- Surround yourself with a supportive community that lifts you up
- Create habits that stick and lead to long-term wellness
- Become the best version of yourself.
Connect with Cavan:
Instagram: https://www.instagram.com/cavantv_/
Email: [email protected]
Youtube: https://www.youtube.com/@joinbeyondcoaching
TIMESTAMPS:
00:00 - Intro
00:48 - Who is Cavan?
06:15 - Cavan's breaking point & catalyst for change
10:35 - Why he started helping others
20:00 - What is Beyond Coaching?
26:55 - Finding "Deep Health"
29:50 - Why community & environment matters so much for your health
42:05 - Reaching out and leaning on others for guidance
45:39 - Where to connect with Cavan
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success.
Learn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals.
We covered:
- What marketing really is
- Avoiding overpromising & marketing mistakes
- The R3 framework
- Having your fulfillment & marketing aligned
Enjoy!
TIMESTAMPS:
00:00 – Intro
02:10 – The dangers of overpromising in marketing
06:30 – Understanding the impact of misleading expectations
10:45 – Ethical approaches to setting client expectations
15:20 – The R3 Framework: A guide to Results, Retention, and Referrals
19:50 – Why trust is your greatest asset in business
24:00 – The problem with constant discounts and fake scarcity
28:40 – How to overdeliver without overpromising
32:15 – Final thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Intermittent Fasting (IF) has be a trend for a while and if you're a coach, it's something you'll likely need to navigate or explain at some point in your career. In this episode, we unpack the science behind it, common myths, and how it can (or can't) support your clients goals.
We covered:
What IF is and how it works
Common IF protocols
Does it actually help with weight loss?
Coaching strategies to implement (or not implement) IF
Don't forget to subscribe if you haven't already!
TIMESTAMPS:
00:00 - Intro
02:44 - Why intermittent fasting is popular and how it works
06:20 - Common IF protocols explained
09:56 - Does IF help with weight loss?
12:28 - The role of hormones in IF and biological clock alignment
17:40 - Benefits of not eating close to bedtime
21:12 - Autophagy explained: Is IF really healing your body?
24:00 - Key takeaways for fitness coaches
25:30 - Final thoughts: Pros and cons of intermittent fasting
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Are GLP-1 drugs like Ozempic and Wegovy the future of weight loss or just another trend?
In this episode of Beyond the Pump, we dive into the science, benefits, and challenges of these medications. Originally designed for diabetes, these drugs are now widely used for weight loss.
Some topics covered in the episode:
- How GLP-1 medications work
- Appropriate use vs. misuse
- Long-term risks, including weight rebound and muscle loss
- Practical strategies for fitness coaches to navigate this trend
- Why lifestyle habits—like proper sleep, nutrition, and exercise—remain essential
Enjoy!
TIMESTAMPS:
0:00 – Intro
00:37 – What are GLP-1 medications?
06:40 – Why coaches need to understand these drugs
10:25 – GLP-1 benefits: who are they really for?
15:58 – Potential long-term risks
21:30 – Are there different protocols that are useful?
27:45 – Coaching strategies for sustainable success
36:15 – Navigating client expectations & motivation
39:51 – Final thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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In this episode we’re talking all about using fitness wearables for coaching—everything from Apple Watch and Whoop Strap to Oura Ring and Garmin!
With all of the options out there, finding the right device for you and your clients can be tough. We break down how to pick the right wearable based on your fitness level, goals, and budget, and how to actually use it to improve your workouts and recovery.
In this episode you’ll learn:
- How to choose the best wearable for you & your clients goals
- The key metrics you should track (HRV, sleep, steps, and more)
- The pros and cons of various devices (Apple Watch, Whoop, Oura Ring, and more)
- How wearables can support coaching and enhance accountability in client relationships
Leave us a comment & subscribe if you're enjoying enjoying these!
Timestamps:
00:00 - Intro
01:02 - What devices do we use?
04:00 - How can we use wearables to create the best outcome?
15:04 - Using the information to make progress
19:55 - Different wearables have different use cases
25:55 - Oura vs Whoop vs Apple Watch
33:50 - Recap + final thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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If your clients are struggling to hit protein goals, causing a lack of results...this episode is for you!
We dive into how protein affects client retention, results, and referrals!
Topics we also cover:
- Simple strategies to encourage your clients to eat more protein
- A few easy high-protein food options that are easy to incorporate and travel-friendly
- Protein overconsumption
Give this episode a listen to learn how to grow your business by supporting your clients' fitness journeys with smarter nutrition choices!
TIMESTAMPS:
00:00 - Intro
00:48 - How important it is for your clients to get protein?
01:39 - Does the average person get enough protein?
02:09 - Getting clients to eat more protein makes you more money
03:00 - How much protein do your clients need?
05:25 - Strategies for getting clients to eat more protein
08:35 - 3 simple high protein options
11:30 - Can you overeat protein?
16:30 - Outro
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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How to Get Clients WITHOUT Using Social Media Being on social media all of the time as an online coach can be draining & challenging...which is why we wanted to show you how to can do things locally and in person, to start getting more clients! A few ways we touch on in the episode:
- In-person networking events (what to do when you're there)
- Getting referrals
- Creating partnerships with adjacent businesses
- Website with content on it
- and more!
Join the free 4-Week Blueprint to Build Your Business: https://forms.gle/wse3i8J2YzvdD24w8
Don't forget to subscribe if you're enjoying these!
Enjoy
TIMESTAMPS:
00:00 - Intro
01:13 - Free 4 Week Blueprint (link below)
02:14 - Community events
05:38 - Word of mouth & referrals
07:20 - Creating adjacent business partnerships
08:49 - Having a website with content built in
10:39 - Cold outreach
12:30 - Workshops for businesses
13:35 - What to do at these community/business events
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Tons of coaches struggle to generate leads and are extremely generic in their marketing. Most coaches even have a plan...
In this episode we break down:
- How to create a marketing plan
- Creating problem awareness
- Becoming less generic in your messaging
- Speaking the same language as your ideal client
Join the free 4-Week Blueprint to Build Your Business: https://forms.gle/wse3i8J2YzvdD24w8
If you've been getting value out of these episodes, don't forget to subscribe!
Enjoy!
TIMESTAMPS:
00:00 - Intro
00:54 - Free 4 Week Blueprint (link below)
01:53 - Do you have a marketing plan?
06:50 - Why you need a plan
09:20 - The Problem-Awareness Continuum
10:34 - Bridging value to your solutions
16:10 - You're not speaking the same language of your clients
19:30 - Your unique process
22:29 - Platforms for simplifying your communication
26:59 - The curse of knowledge
29:20 - Get our ChatGPT Guide (link to dm below)
30:40 - Recap + final thoughts
Chat GPT Guide: send a DM to Steve (https://www.instagram.com/stephenkopshaw/) or Andrew (https://www.instagram.com/andrew.garritson/)
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Key Takeaways
Dasha’s Backstory: Early entrepreneurial spirit and dedication to health inspired by family.Health as a Lifelong Journey: The importance of gut health and Dasha's battle with celiac disease.Five Speed Pillars: Practical framework for managing stress and enhancing health.Navigating Modern Health: Insights on balancing lifestyle, stress, and nutrition in today’s world.Final Advice: Small, actionable changes for personal growth and wellness.Quotes
“Gut health is the foundation of overall health.”“My goal is to create the most efficient, healthy human.”Resources Mentioned
Dasha’s Instagram: @DashaFitnessGI Map Test (for advanced gut health diagnostics)Recommended 4-3-2-1 Sleep MethodCall to Action
Rate, subscribe, and share this episode with someone interested in gut health or wellness!Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Key Takeaways:
Imposter Phenomenon is a transient experience of insecurity, not a chronic condition.Social media has amplified feelings of imposter syndrome in recent years.High achievers often face increased imposter feelings as they gain proficiency.Facing new challenges naturally brings about insecurity, but it's a sign of growth.Quotes:
"The more experience and knowledge you have, the more imposter syndrome creeps in.""If you’re not feeling insecure, you’re probably not growing fast enough.""Insecurity doesn’t disappear; it becomes manageable as you focus on your larger goals."Resources Mentioned:
Book: Wanting: The Power of Mimetic DesireDunning-Kruger Effect (cognitive bias)Call to Action: If this episode resonated with you, don’t forget to subscribe and share with your community. Your support helps us continue exploring important topics like Imposter Phenomenon.
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Key Takeaways:
Understand your financial position before leaving your 9-to-5.Test your business growth potential by dedicating extra hours to your side hustle.Develop a transition strategy that suits your lifestyle and risk tolerance.Referrals and testimonials are crucial to building your client base early on.Don’t rush the process—build your coaching business sustainably over time.Quotes:
"If you can't grow by 50% with your side hustle, it might not be time to quit your job yet.""The freedom to be your own boss can either empower you or overwhelm you—structure and discipline are key."Call to Action: Subscribe to Beyond the Pump for more actionable insights on fitness coaching and career development. If you're ready to take the leap into full-time coaching, leave a review, share this episode, and join our community for ongoing support!
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Key Takeaways:
AI tools, like ChatGPT, can assist with tasks like marketing, sales, and content creation for just $20 a month.AI requires some training and guidance to match your voice and style—don’t fully trust it without some oversight.Andrew shares a humorous story about an AI blunder involving fabricated research, highlighting the importance of double-checking AI’s outputs.Effective prompt engineering can make all the difference in using AI to its full potential.Free AI resources for listeners to explore how AI can be incorporated into their coaching businesses.Resources Mentioned:
Free AI resource guide – Email us to receive it!ChatGPT (The main AI tool discussed)Call to Action:
Email us at [email protected] or [email protected] for exclusive access to AI resources and tools!Subscribe, rate, and review the podcast if you found value in today’s episode.Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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Key Takeaways:
Charge Based on Value, Not Time: Focus on solving problems and delivering results, not just the hours you work.Start Small, Scale Later: Begin with lower prices as you build experience and results, then gradually increase.Create a Great Customer Experience: Your service isn’t just about the task; it’s about making the client feel valued and supported.Build a Referral Network: Satisfied clients will naturally refer others to you, so prioritize results and relationships.Prepare for Growth: Know how to scale your business without sacrificing profits or quality by adjusting pricing over time.Quotes:
"It’s not about how long you spend on the job, but the value you provide and the problems you solve.""If your service can be replaced by a free tool like ChatGPT, you need to rethink your approach.""Referrals are a gold mine for any business—you don’t need fancy marketing when your clients are happy to spread the word."Call to Action: If this episode helped you rethink how you’re pricing your services, be sure to like the video and subscribe to the channel! Share it with a friend or colleague who could use this advice, and let’s help more people charge what they’re worth!
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
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