Episódios
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In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:
LetterfriendEldar Ganiev LinkedIn ProfileThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:
Matt Kleinrock LinkedIn ProfileRockway Exhibits* Event Marketing: Re-definedThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
BK Have it Your Way JingleBK Have it Your Way as a wedding processional (TikTok)HBO's Feature Presentation Opening (1983)Empire Carpet Commercial JingleOpus Number 1 On Hold MusicThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:
Pig Floyd's Urban BBQPigzza - An Italianish JointThomas Ward on YouTube addressing negative reviewsNote: Some language in this episode is not safe for younger audiences.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, links discussed include:
Stetson University Website[ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)Client Case Study (Findsome & Winmore)The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:
Baker Barrios WebsiteTim Baker BioBaker Barrios vision, mission, and methodologyThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:
Jonathan Stark home pageDaily E-mail ListDitching Hourly PodcastThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:
Annika Sorenstam Wikipedia pageAnnika Sorenstam Twitter PageAnnika Sorenstam Instagram ProfileAnnika FoundationFizzy BeezDocumentary: Becoming Annika (YouTube)The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:
Travel + Leisure Co.Travel + Leisure MagazineTravel + Leisure BrandsMichael Brown BioMerger announcementThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:
Beth Fossen faculty bio at Indiana UniversityBeth Fossen personal websiteBehind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age)The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:
Different Generations Using E-mail (TikTok)Brain Food Newsletter from Farnam StreetTotal ANNARCHY with Ann HandleyEverybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann HandleyThe SkimmRecomendoDavid C BakerNew York Times NewslettersPivot Podcast with Scott Galloway and Kara SwisherSemaforDon't Build Your Brand House on Land You Don't Own by John BattelleHot Air by Findsome & WinmoreThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:
Sara Brady bioSara Brady Public RelationsStop Talking PodcastPeloton instance with HBOPeloton commercial controversyThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:
Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of FameDan Patrick Interviews University of Alabama Head Football Coach Nick SabanDan Patrick Interviews Cincinnati Reds First Baseman Joey VottoNCAA Name Image Likenes Rule (NIL)Other links of note include:
Dan Patrick Wikipedia entryThe Dan Patrick Show WebsiteThe Dan Patrick Show Twitter accountThe Dan Patrick School of Sportscasting at Full Sail UniversityGus Ramsey BioThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:
Sam Stark Bio (LinkedIn)Rollins CollegeRollins Around Town PodcastWells Fargo and the courtesy ethosThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:
Bud Light TV spot (corn syrup)The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.
The Marketing MixThe 4 Ps of Marketing: Product, Price, Place, PromotionThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include:
Formulaic on AmazonFormulaic book WebsiteThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include:
Pig Floyd's Urban BBQBeyond the The Smoke Podcast with Thomas WardThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include:
Deep Blue Investment AdvisorsDeep Blue Investment Advisors - Team BiosThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include:
Andrew Snyder bioOrlando HealthThe Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
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