Episodes
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Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to Fascinate.
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Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Department, and Justin Charschan, Senior Manager, Ticketing, Tourism & Ancillary Revenue at Major League Baseball, are ready to work with the travel trade and destinations in generating incremental tourism opportunities. This is a must-listen for anyone interested in sports tourism.
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Rafael Villanueva and Art Jimenez take us beyond Burning Man and gambling in Nevada, diving into promoting cross-visitation and expanding engagement in international markets.
Rafael Villanueva is the CEO of Travel Nevada. Art Jimenez is the Executive Director of Visit Reno-Tahoe. Believe it or not, they’ve known each other since they were kids! -
Three short-form social media pros discuss content length, messaging frequency, internal staff size, and how to deal with weekend posting when consumers remain active.
Pamela Knowles is Director of Brand & Content Strategy at Visit Savannah.
Claudia Murtha is Multimedia Creator at Visit Bucks County.
Joshua Albrecht is Chief Marketing Officer at Visit Milwaukee. -
Researcher Philip Rist and CMO Shane Brossard discuss customizing travel experiences to take advantage of evolving consumer behavioral trends. You’ll also hear recommendations for adapting offerings to better align with economic realities. Shane Brossard is Chief Marketing Officer at Travel Wisconsin. Philip Rist is EVP of Strategy at Proper Insights & Analytics.
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One of the highlights at ESTO is the GoUSA TV Storytelling Awards, recognizing best-in-class storytelling from DMOs across the USA. Hear tips on how to create entertainment-first travel shows from Stuart Butler, Chief Marketing Officer at Myrtle Beach Area Chamber of Commerce & CVB; Mandy Barton, Manager of Marketing & Special Projects at New Orleans & Company; Sharon Broussard, Advertising and Campaigns Manager at Explore Louisiana; and Jordan Wollman, Vice President of Miles Partnership and Head of Creative & Development at Odyssey Studios.
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Find out how it feels to receive this industry honor. Houseboats, pet tourism, and bourbon are also on the menu with Mike Mangeot, Commissioner at the Kentucky Department of Tourism and newly-named State Tourism Director of the Year at ESTO 2024. We finish up by touching on transitioning through various positions in travel to grow a career and GoUSA TV's "One Perfect Day In Kentucky."
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Get an inside look at the partnership between Illinois and Expedia and learn what might work for you. Jennifer Andre from Expedia and Daniel Thomas from Illinois dish details about their global work together. We also discuss Expedia’s plan to be “The World’s Travel Media Network,” first-party data, an update on third party cookies, and IPW 2025. Jennifer Andre is Global Vice President of Business Development at Expedia Group. Daniel Thomas is Deputy Director at Illinois Office of Tourism.
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Daniel Nāhoʻopiʻi, Interim CEO at the Hawai'i Tourism Authority, suggests solutions for overtourism to specific sites, tells us about a highly unique approach to inviting visitors to participate in volunteer programs, and discusses Hawai'i's sustainable future.
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To kick off our live coverage of ESTO 2024, Mark meets with the champion of this year's host city: Brian Ross, President and CEO of Experience Columbus. They discuss a public relations home run in Forbes, the process of becoming an ESTO host city, how recent high-profile sporting events have affected visitation, and the city's approach to MICE.
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Want to find out why YOU should attend, or perhaps you’d like a few tips on how to convince your boss to send you? After you hear what John has to say, you’ll wanna go! We also catch up with John about a few recent key LGBTQ+ research findings.
The IGLTA Global Convention is October 23-26 in Osaka, Japan. John Tanzella is CEO of IGLTA and the IGLTA Foundation. -
Katie Streater is a Rockstar - and you can be one too, if you’re under 30! It’s not too early for next year’s contenders to start thinking about how to be named a “30 Under 30.” Get the inside scoop from Brand USA’s Katie Streater, one of this year's 30, and from D.I.’s Taylor Ruoff Snider.
Katie Streater is Senior Coordinator for Global Trade Development at Brand USA. Taylor Ruoff Snider is Senior Manager of Professional Development at Destinations International.
This wraps-up our D.I. 2024 series. Live from ESTO is coming soon! -
If a synthetic modeling ecosystem for planning and decision-making sounds intriguing to you, don’t miss this episode! We begin with Canada's Melissa Radu and Alexis Kereluk on defining regenerative tourism, the importance of integrating plans across business units, and reducing the carbon footprint of the visitor economy.
Melissa Radu is Executive Director of Destination Stewardship at Explore Edmonton Corporation. Alexis Kereluk is Co-Founder and Partner at ConnectSeven Group. -
Ottawa Tourism’s Michael Crockatt, Kelly Haussler, and Mary Sayewich educate us on the Canadian capital's approach to destination stewardship, working with indigenous people, and building a future of frictionless travel between the two countries.
Michael Crockatt is President and CEO, Kelly Haussler is Director of Destination Development, and Mary Sayewich is Director of Strategy and Project Management, all at Ottawa Tourism. -
For the 200th episode of Brand USA Talks Travel, Mark meets with two experts in tourism research, Anna Blount & Dr. Whitney Knollenberg. They discuss gathering and using data in ways that are community-focused, working with local universities for research, emphasizing teamwork between data vendors, and the importance of the future-ready destination data toolbox.
Anna Blount is Vice President of Research at Longwoods International. Dr. Whitney Knollenberg is Associate Professor of the Department of Parks, Recreation, and Tourism Management at North Carolina State University. -
Find out if PATH could help solve workforce shortages in your community. Meredith Darden and Warren Wilkinson present the backstory on the creation and execution of the Professions Across Tourism & Hospitality (PATH) program. Visit Corpus Christi was the first to create PATH, and then Visit Overland Park adopted the approach. You’ll learn how to build relationships in the education community and how to develop your own PATH program and curriculum.
Meredith Darden is COO at Visit Corpus Christi. Warren Wilkinson is President and CEO at Visit Overland Park. -
How should DMOs evaluate artificial intelligence tools? Hear a take from Jason Swick, Vice President of Strategy and Insights at Simpleview. You’ll also get suggestions about using specific prompts for better results, and suggestions about leaders to follow in the AI field so you can continually hear about new developments.
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Keeping employees happy and motivated is complex. Elliott Ferguson and Cambria Jones chat with Mark about attracting and motivating talent, mentorship programs, and setting expectations for advancement. If you’re considering looking for a new job, you’ll also get advice for your next interview interaction. Elliott Ferguson is CEO of Destination DC. Cambria Jones is Vice President of Marketing at SearchWide Global (and we have breaking news about Cambria, too!)
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