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Our fascination with neurodivergence continues as we are joined by PsyD, Dr. Matt Zakreski to breakdown the semantics of giftedness, and inclusive design for neurodivergent people in a variety of public spaces. The term "gifted" was of particular interest of us and our guest because at one point in each of our lives we had been called out of the classroom to take an exam that would ultimately label us as gifted. While it does make some complex topics clear, some seemingly simple topics are much harder to resolve for gifted children - the mistake lies in assuming that exceptional skills make them exceptional at everything.
One thread that connects this episode to our previous conversation with Kathryn Parsons, was this idea that neurodivergent people may consciously modify behavior to receive the expected response from the world. To varying degrees, they anticipate their settings, surroundings, and (most importantly) the people they come into contact with in order to socially adapt and make it through the day. This gives meaning to the phrase "meeting someone where they are" especially important as something to stive for, but it's also clearer why it can be hard to do: people habituate to their circumstances and can end up suffering in silence.
Purchase Dr. Matt's book here: https://www.amazon.com/Neurodiversity-Playbook-Neurodivergent-People-Neurotypical/dp/195336036X
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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In this episode, recorded right before the Labor Day weekend, Brad and Gabe have one thing on their minds... barbecuing! More specifically, they're thinking about barbecuing as a ritual, a set of behaviors with rules, inversions of norms, specific settings and a meaning that goes beyond its function.
In health, rituals are overlooked, but they're are a desired part of the human experience, even if patients and consumers don't articulate it. Think about where you'd be comfortable getting a shot from your HCP. In a parking lot? The elevator? The waiting area? The doctor's office? A successful health experiences hinges on an individual's comfort, familiarity and trust, so rituals play a crucial role in making procedures feel safe and making recipients feel dignified.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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The term "neurodiversity," introduced 25 years ago by autistic Australian sociologist Judy Singer, marked a milestone in our understanding of autism and the appreciation of "difference, not deficit" in how brains work. More than a buzzword, neurodiversity describes a growing population whose brains work differently from the "neurotypical," and whose historic separation from social engagement has been replaced with a social inclusion that allows them to share their unique talents and perspectives. These differences go beyond functional tasks like working in an office or completing an exam. Their unique interactions with the world inform their fascinating worldview and their day-to-day challenges. For us in advertising, knowing how your audience interacts with the world is crucial to creating communication that speaks to them.
In this episode, Brad and Gabe are joined by Havas' own, Kathryn Parsons, a digital marketing expert and an advocate for neurodiversity. Kathryn has autism, and she shares multiple anecdotes describing how she's adapted to a neurotypical world. The three of them also discuss what brands can be doing better to reach their neurodiverse audience - which is 1 in every 5 of us.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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A cancer diagnosis is a "moment of truth" that brings an undeniable shift to someone's identity. Faced with one's own mortality, a concerted effort may be required to overcome the dissonance between "who I was" and "who I am now". When communicating to patients diagnosed with cancer, we often attempt to address this new-found perspective by creating "hero" tropes or by relying on aspirational calls to action, invoking tropes that fail to clarify the practical struggle people with cancer face ("am I a hero? I don't feel like one...")
Brad and Gabe received a special request to discuss the dynamics of communication for patients with poor prognosis or late-stage cancers. They discuss the shame that may be present for lung cancer patients who were former smokers, the lack of attention paid to ovarian cancer as a women's health issue and the unnecessary pressure brought on by labeling someone with cancer as a "fighter".
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Correction: In this episode, we mention that Anna Calix had a miscarriage. Anna actually had a 40 week stillbirth. Miscarriage (spontaneous abortion) is a fetal demise in utero at less than 20 weeks of pregnancy, and stillbirth (fetal death) is a spontaneous fetal demise in utero at 20 weeks or more of pregnancy. The two have very different experiences medically, legally, logistically, and socially.
The relationship between content and audience is always complex, and the power of words to inspire or harm is widely debated. In this episode, we discuss the controversial yet ubiquitous "trigger warning," a specific form of content advisory suggesting that some content is so offensive or traumatic it may "trigger" you. Trigger warnings are relatively new and are seen both as a means of respecting and including your audience by allowing them to disengage from harmful content and as evidence of a decline in the ability to handle difficult content.While content warnings and advisories have long been part of the landscape, the concept of "trigger" is contentious. It has moved from a clinical environment into a moral one, where "offensive" content is labeled as potentially triggering--even in cases where no underlying trauma exists to be triggered. One under-examined aspect of trigger warnings is the potential re-stigmatization of storytellers whose work is labeled and the reinforcement of cultural taboos. Should scenes of interracial dating or stories of single motherhood come with trigger warnings if the audience finds such content distasteful?
Join us as we explore the emerging literature and experimental data on trigger warnings, their utility, function, and impact.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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In this episode, Brad and Gabe delve into the US Surgeon General's proposal to introduce warning labels on social media platforms, aimed at highlighting their impact on young people's mental health. In the US, the surgeon general is seen as a moral authority who looks at social issues through a health-first lens from the dangers of social media to gun violence. There's a lot to discuss here from the complexities of communicating risk to teenagers and Murthy's strategic choice to liken these risks to those associated with smoking cigarettes.
While using warning labels may not be the most effective method to deter use in the short term, the branding associated with such labels can have lasting effects. Many of us broadly understand the potential negative effects of social media on mental health, but a warning label would explicitly create the connection between harm and these platforms - it's a confrontation reminding them of the risks of logging in.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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In this episode, we’re joined by Eve McDavid and Dr. Onyinye Balogun, founders of Mission Driven Tech, a Cervical Cancer innovation company. Their story is an inspirational application of Breaking the Code's themes of inclusive design, varied expressions of pain, and uncomfortable conversations that save lives. Our discussion delves into women's health and cervical cancer, highlighting their current focus: their treatment tool called The Blossom, a medical device used in Brachytherapy, internal radiation procedures that cure Cervical Cancer. The Blossom is designed to alleviate the severe pain and trauma women endure during current brachytherapy procedures, pain so intense it sometimes leads patients to abandon treatment, a devastating and fatal decision.
Mission Driven Tech is raising capital to advance their groundbreaking work, and you can support them by contributing to their crowdfunding campaign featured on their website (https://missiondriventech.com/). Sharing this episode and the links below within your network can also help spread their important message and support their mission to save lives by modernizing cervical cancer treatments.
Special thanks to Jose Walewski for connecting us with Mission Driven Tech!
To contribute to Mission Driven Tech: https://www.ifundwomen.com/projects/blossom-modern-cure-cervical-cancer
Follow Mission Driven Tech on LinkedIn: https://www.linkedin.com/company/mission-driven-tech
Connect with Eve McDavid: https://www.linkedin.com/in/evemcdavid/
Connect with Dr. Onyinye Balogun: https://www.linkedin.com/in/odbalogun/
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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In a world of ubiquitous marketing, figuring out what supports a "healthy lifestyle" can be challenging. Marketers have picked up on the cultural trend towards wellness branding, and are enthusiastically, if somewhat disingenuously, leaning into claims that are technically true but not very helpful--"no added sugar", for example, is true, but irrelevant, for a product that has a high glycemic index (like fruit juices). This "healthwashing" has been seen across the spectrum of brands, from the curious case of fast foods chains removing unhealthy signifiers like "fried" from their names (BK, Dunkin', KFC, etc.), to the less curious but equally nefarious labeling practices of breakfast cereals and protein bars, brands are eagerly touting their health benefits.
In this episode, we talk about healthwashing and touch on many forms of virtue signaling. One important takeaway: We know that people are keenly aware of their health nowadays, so brands, across the board, shouldn't shy away from communicating the real role they can play. The importance is delivering that message in a way that's true to each brand, in a way that maintains their identity and respects their audience.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.
In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide array of influences to a consumer's decision making journey. Understanding this journey starts with an acknowledgement of the changing landscape of how consumers interact with health brands, their priorities, the best channels to reach them, and their desire to interact authentically.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast -
In honor of Parkinson's awareness month, we're joined by Howard Lenn, EVP, Executive Creative Director at Havas Health Plus, to discuss his team's approach to the work on the "The Kama Sutra of Parkinson's", ParkinSex. Couples that include someone with Parkinson's are more likely to separate than couples that don't. Howard talks about the massive strain Parkinson's puts on intimacy, prior to any touching, where one is feeling performance-related shame and/or struggling to communicate wants and needs. The love is there, and ParkinSex puts the focus on practicing intimacy.
ParkinSex is not only great award-winning work, but it puts into practice a lot of the themes that have been previously discussed on this podcast, conducting primary research, co-creating with communities, the shame-stigma-taboo trichotomy, and implementing inclusive design. It is one of the finalists in the Webby Awards People's Voice Award for Health, Wellness & Pharmaceutical Advertising place your vote for ParkinSex here:
https://vote.webbyawards.com/PublicVoting#/2024/advertising-media-pr/branded-content/health-wellness-pharmaceuticalRead the case study here: https://parkinsexcasestudy.com/
If you have any questions, feedback, or just want to say hi, email us at [email protected]
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast -
Something that has fascinated us recently is the role culture plays in the emotional aspects of storytelling. The emotional response, its justification and the words used to describe it all are heavily influenced by an individual's identity and how they've learned to express themselves. In this episode, we discuss some of the culture differences when it comes to talking about pain and the importance of being a good listener. In our roles, we are listeners that support other listeners, whether its an HCP hearing their patients needs or members of a disease community propping each other up. Listening to someone's pain, however they express it, is how we learn and design successful outcomes for them..
Like you'll hear us say many times in the episode, pain is a broad topic with many interesting facets to discuss and discover - and we intend to do more episodes on other aspects of pain in the future. While listening, if you hear something interesting that you would like to hear more about, feel free to reach out to Brad, Sonika and Gabriel using the email below.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Too often in our industry, when we say "healthcare professional" what we really mean is ONE healthcare profession, the prescribing Medical Doctor. However, nursing is and always has been a part of the healthcare professional team, and today more than ever the roles nurses play in providing care are exactly those we cannot do without. Nursing is impossible to do remotely; they are the hands-on heartbeat of any hospital, clinic, or practice. It is important that we recognize them as a unique profession, with their own preferences, culture and role within healthcare. Nurses are not "lesser doctors", and our efforts should reflect their practices, culture, history, and roles in medicine. Like everyone else, nurses benefit from our work most when we design for them specifically, and what helps nurses helps patients, doctors, and everyone else in the healthcare environment.
In this special episode celebrating Women's History Month, we are joined by Lisa Chobanian, RN, MS, and also Associate Managing Director of Unification Services at H4B Chelsea, to break down the important distinctions within the culture of nurses and how we can reach them, specifically, as we communicate to HCPs at large.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Recently, a number of prestigious U.S. universities have talked about reinstating The Scholastic Aptitude Test, more infamously known as The SAT, for applicants to their undergraduate programs. The SAT was once mandatory for college applications, but has become optional and then not used at all in progressive stages over the past two decades. However, debate rages as to whether schools' test optional policies have hurt students (low-income students in particular) who have not been submitting their scores. The president of Dartmouth justified the institutions reinstatement of the exam by claiming that SAT scores, sometimes below average ones, help identify students who "excel in their environment".
In this episode, we look at the SATs as a case study in the challenges of creating an equitable system. The SAT is a part of a flawed U.S. education system in need of a standardized approach to evaluate and effectively put students in a position to succeed, academically. Score distributions reveal less about the months of prep leading up to the test as they do about the years of general educational neglect before hand - the cracks are foundational. While it is an undeniable opportunity for underserved students to become undeniable applicants, it's a poor reflection of character, work ethic, and ability to endure in adverse circumstances. So what should we do with the SAT?
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Do you know anyone who just watches the Superbowl for the love of the game anymore? As TV viewers decline across the board, the Big Game on the second Sunday of February remains a must watch event in sports, entertainment, and advertising, hooking the attention from everyone from die-hard sports fans to Swifties.
In this special episode, the full team, Brad, Sonika, and Gabriel play 'Monday Morning Quarterback' and take a social scientist's lens to some notable ads from the night (Pfizer's 'Here's to Science', Dove's 'It's a hard knock life', Google Pixel's 'Javier in Frame'). We also discuss what makes Superbowl ads so distinct from their much less desirable counterparts - everything from the strategy behind them to the viewers who are watching.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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A rare disease diagnosis is the beginning of a journey of unknowns. From an HCPs ability to treat, to a caregivers' emotional burden, to a patient's sense of identity, there are a variety of factors that remain uncertain or unclear which makeup the unique challenge of having a rare disease.
Despite the challenge, people living with rare disease persevere and form communities - real communities - they share advice and relatable experiences while staying emotionally invested in each other's success. They've laid the groundwork. Advancements in the treatment of rare disease are both transformative today and tomorrow. Now, we must figure out how we fit in to creating that success.
Join us for this special edition as we begin preparing for Rare Disease Day (February 29) with Afshan Rizvi Hussain, Havas' own Global Rare Disease Lead.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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With January being Cervical Health Awareness month, we felt that this was a great time to breakdown the discussion around Gardasil, an HPV vaccine that can play a major role in curbing the incidence rates of cervical and a variety of other cancers. With that fact alone, Gardasil seems like a no-brainer, but as we explained in a previous episode, it's our irrational behaviors that make us human. Gardasil hasn't caught on as well as initially expected. Since it works best in those who haven't had sex yet, it has raised a highly-contested behavior science conundrum for parents that has deterred use of the vaccine: does vaccinating a preteen for a sexually transmitted infection implicitly give them permission to start having sex?
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Doctors are in distress, and pandemic is not the only cause. For decades, the role of the healer has been evolving (or devolving, depending on whom you ask), both in our imaginations and in the literal conditions of labor for doctors. For the first episode of the new year, Sonika and I sit down with Vernon Bainton MD, Chief Medical Officer of Havas Lynx in the UK and a keen observer of all things medical, to discuss the Healing the Healers initiative and the evolution of doctoring in today's fast-paced, tech driven medical practice.
Healing the Healers is a campaign developed by Havas Lynx powered by their proprietary Point.1 data. This unique dataset and ongoing analysis highlighted the staggering deterioration in healthcare professional wellbeing internationally and as a result the critical need for more effective and empathetic ways to communicate with HCPs.Head over to the Havas Lynx website to read more: https://havaslynx.com/thought-leadership/healing-the-healers/
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Use this link to view the video form of this episode: https://www.linkedin.com/posts/havashealthandyou_onehavas-meaningfuldifference-breakingthecode-activity-7140365496129875968-ZpsM?utm_source=share&utm_medium=member_desktop
Have you ever thought about how we describe young people as "finding their way" and older people as "stuck in their ways"? Gen Z, currently a cohort entering young adulthood, is commonly referred as being the most progressive generation, but so were Millennials and Gen X when they were young adults. Conversations and findings about generations are often conflated with truths about life stages and aging. The idea that millennials are begrudgingly warming up to minivans is evidence of aging, not something unique to their generation--we all change when we form families and have a desire for more space. Gen X feeling that they're an ignored cohort in shadow of Baby Boomers, however, is unique and truly "generational" - a lifelong feeling that is tied to their life experiences in a way that other cohorts won't feel.
This very special episode is a celebration of 1 year of Breaking the Code. The full team, Brad, Sonika and Gabriel sit down in front of the camera to take the BS out of over-generalized discussions about generational cohorts and coming of age.
Thank you so much for listening to Breaking the Code in 2023! The feedback and discussion that comes from the episodes is a big part of why this is one of our favorite projects. We're breaking for the holidays and will be back with a new episode early in the new year.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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There isn't an official list of everything that's considered taboo, but somehow we all have an instinctual sense of words and topics that are off limits. We even try not to invoke the word of some taboos, like death, so we say things like "passing away", "biting the dust", "pushing up daisies", and more). However, healthcare environments are one of the few places where taboos are openly discussed, so it's crucial that we know the best way to navigate those situations.
In this episode we break down taboos, both cultural and universal. We broach a variety of taboos throughout, from mental health to the 3Ps, all so that we can derive solutions that aim to alleviate the shame that can come from having these uncomfortable conversations. These conversations are exceptionally critical to have in the health space, since the stigma and shame that result from overcoming taboos can serve as a life-threatening barrier between people and the help they need.
If you have any questions, feedback, or just want to say hi, email us at [email protected]
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Hair is defined as the "threadlike strands growing from the skin of humans and other mammals", but that does not begin to describe the social significance of your hair. Color, cut, and style are all part of a shared but often tacit set of rules and expectations, and the social evaluation of your hair (or your children's hair) is perceived as speaking volumes about your beliefs and place in a given culture or community. You can't avoid it: how you wear your hair says something about you, and losing your hair to a disease like alopecia robs you of that ability to "speak through your hair".
In this episode we discuss key findings from a semiotic study of hair, the kind of analysis we do on a regular basis to study the visual signs in a given therapeutic or social sphere. e love doing these analyses because they uncover human truths in aspects of life that hide in plain sight, right before our eyes - or for this episode - right on top of our heads.
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