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User experience is crucial for the success of a coffee shop, as it directly affects customer attraction, retention, and advocacy.
Hucentric's Website - https://www.hucentric.design/ Hucentric's LinkedIn - https://www.linkedin.com/company/hucentric/ Anezka's LinkedIn - https://www.linkedin.com/in/anezkavirani/
A well-designed and enjoyable user experience can capture the attention of potential customers, foster loyalty among current customers, and stimulate positive word-of-mouth recommendations.
In an upcoming episode of Brewed Stories, we're excited to welcome Anezka Virani from Hucentric Design.
She will be sharing valuable insights and practical tips that coffee brands can apply to enhance their user experience.Connect with Anezka:This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla.
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Whenever someone would ask me about the subject I would choose to learn if given the chance to go back to school, I always answered "Psychology".
Understanding human behavior and learning about psychology fascinates me. To satisfy my curiosity, on the next episode of Brewed Stories, we have Zahabiya Rangoonwala sharing some of her insights into psychology. Here’s what you’ll learn:
- What is Psychology?
- Why is it important to learn and understand human nature?
- Why do people like to be in their comfort zone?
- How to deal with overthinking?
- Labelling your emotions; anxiety, stress, eustress - good stress, distress - bad stress
- What is happiness?
- What is ADHD? and what happens to someone who is diagnosed with ADHD?
- Do you experience anxiety due to coffee (caffeine)?
- Using sandwich method of communication to give critical feedback
- How can you discover your passion?
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Shwetambari Shetty, who over the past ten years transitioned from banking to fitness instruction and entrepreneurship, has been a phenomenal force for change in the Indian fitness industry. Her efforts to increase fitness availability, affordability, and accessibility have undoubtedly been successful. Through her innovative approach, she has revolutionised the fitness industry in India, bringing it to the forefront of the health and wellness movement.
What did she consider as she changed careers? Why don't Gen Z’s feel energised all day long? How can you be more consistent? How crucial is mental wellness? When should you drink coffee—before or after working out?
She has also served as an inspiration to innumerable individuals, demonstrating to them the power of determination to achieve anything. She continues to serve as a role model for many people due to her extraordinary accomplishments. On the upcoming Brewed Stories episode, we discuss: -
Tata Coffee has over 10,000 employees and manufacturing operations in India and Vietnam. Tata Coffee now serves customers in over 40 countries and is the producer of the finest Instant coffee and Coffee Beans.
What has his personal journey with coffee been like? What drives him to run a coffee-led business? How is India different from other coffee producing nations? How sustainable is Indian coffee growing culture? How is Tata producing coffee while being carbon negative? What is Tata’s secret sauce for retaining employees and keeping them in - line with the brand's purpose?
Mr Chacko Thomas is the CEO and MD of India's largest integrated coffee company (Tata Coffee), valued close to $500M and with an annual turnover of well over $150M, and is extremely passionate about digital transformation and CI.
On this episode of Brewed Stories you'll hear him speak about: -
Shobit is a coffee enthusiast. He has been hosting coffee workshops and educating a lot of home brewers to start his coffee journey. A feather in his cap is the fact that he is also the Indian Aeropress Champion 2021. He was selected as one of only 23 students from the world to get admission for a Master's degree in Coffee Economics and Science from the Ernesto Illy Foundation. In this episode, we speak about:
How would he describe his coffee journey?
How do you pick yourself up from online or social media hate?
What has he been trashed for on Instagram and what does he have to say about it?
Tips for home brewers and starters who are just getting into coffee -
The next episode is about three friends who started their coffee journey when they first were a part of the Aeropress championship.
Sharang says he learned most of what he knows on the job. At the same time, they leveraged and scaled their businesses using each other's skills and expertise.
He talked about his vulnerabilities in managing social media platforms, creating content and engaging. Using Instagram to get discovered but building loyalty through word of mouth and maintaining the product quality.
This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla.
Bloom Coffee Roasters Website - https://bloomcoffeeroasters.in/
Bloom Coffee Roasters IG - https://www.instagram.com/bloomcoffeeroastersindia/
Adhi's IG - https://www.instagram.com/adhibrews/
Manicpods's IG - https://www.instagram.com/manicpod/ -
There are very few people with whom you can talk deep shit about life. Be it comparison, spirituality, yoga, meditation, social media, ego, jealousy or anything else, I think we have talked about most things (over a cup of coffee).
When I started this podcast, I always wanted to speak with people with different life approaches than mine. This particular episode is just the starting point for some of the topics we talk about in our offline world.
In this episode, you’ll hear how my first impression of this person was different from what it is now. Does she crave fame? Has she ever compared herself to others, and how is yoga helping to overcome it? & many other things.
This is just the first of the many episodes that I intend to record with this human. If you listen to this, ask her a question in the comments.
Tanvi's IG - https://www.instagram.com/tanvvirao/
Adhi's IG - https://www.instagram.com/adhibrews/
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I have had a lot of interesting conversations about life's most difficult questions with my friends. Initially, when I started this podcast, I limited it to just coffee information. But somewhere I feel, I need to put out such conversations on record and let you'll know what we usually talk.
This is just the first of the many episodes I will be doing with my friends. In this episode, we speak about Overthinking, Decision Fatigue & Being Vulnerable.
Social Media Accounts
Adhi's IG - https://www.instagram.com/adhibrews/ Isha's IG - https://www.instagram.com/isha_bhutoria/ Harshita's IG - https://www.instagram.com/harshitaa__/ -
If you've ever tried to build a community, you know that it's hard. There are so many people out there hoping to get your attention and convince you to join their cause. But what if you could do it differently? What if there was a way to build a thriving community that solves a particular purpose, and feels engaging?
Today on the podcast, we speak with Shubham on how he's building a coffee-led community at Somethings Brewing.
Shubham's IG - https://www.instagram.com/matchawla/ Adhi's IG - https://www.instagram.com/adhibrews/ Somethings Brewing's IG - https://www.instagram.com/smthingsbrewing/ Somethings Brewing Website - https://somethingsbrewing.in/ -
As per research, 92% of our coffee is just water. While many of us try to perfect many other parameters to make our coffee taste good, we just forget to put importance on water, which is the main constituent of coffee.
The guests on today's podcast have been know for making coffee easy. They have built a product called mgic potion which would make your coffee brewing process simpler & at the same time help you get more extraction out of your coffee. In this episode, we speak about how did they get into coffee, What are some of the ways people can simplify the brewing process & behind the scenes of building Zura.
Buy Mgic Potion - zuracoffee.myinstamojo.com/
Dr Kriti's IG - https://instagram.com/drkriti.sharma?igshid=YmMyMTA2M2Y=
Zura’s IG - https://www.instagram.com/zura.coffee/
Binny’s IG - https://www.instagram.com/baristaonbike/
Neeraj’s IG - https://www.instagram.com/neeraj6462/
Adhi’s IG - https://www.instagram.com/adhibrews/
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This is one of the most inspiring episodes I have ever produced. There’s something special about Dhan’s journey that makes him my role model. He started his coffee journey 16 years before. Originally he is from Nepal, moved to Kuwait where he learned many things about coffee before moving to the UK in 2010.
From this episode, I learned in order to achieve anything you’ll have to be persistent, consistent, manifest your dreams & work towards it. Check out the whole episode and let us know what you think. Feel free to tag us at adhibrews & dhantamang1.
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It's one of the best conversations I've had lately. If you are someone who has consumed coffee at any place in India, you should have heard about Kerehaklu. They are one of the best estates that produce specialty coffee along with avocados, peppercorns, seasonal fruits, veggies & other herbs.
In this episode, you'll hear Pranoy talk about coffee and his social media strategies. In addition, he shares his personal experiences with lessons from Australian culture, things he enjoys doing besides coffee, and the story of his first visit to Blue Tokai.
Kerehaklu's Instagram - https://www.instagram.com/kerehaklu/
Pranoy's Instagram - https://www.instagram.com/thipaiah/
Adhi's Instagram - https://www.instagram.com/adhibrews/
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Marc is a coffee entrepreneur, roaster, brewer and creative consultant, with more than 20 years of international experience in the specialty coffee movement. His coffee journey started in Barcelona at the age of 23 & since then he’s never stopped learning and working with coffee. Listen to the next episode of Brewed Stories to hear our conversation about:
Why did he choose Auroville to kickstart his roasting facility rather than any other city? What’s something that he looks for in an estate before collaborating with them? What are some of the changes that he has noticed in recent times at the farm level? How is social media helping people to be more aware of coffee? What goes behind brewing a good cup of coffee? Details about your coffee academy & who should join his academy? What are the major differences between conventional coffee stores & specialty coffee stores? -
SUNDAYS. They're either beautiful or entirely unproductive. Some of us have them planned and others just float with the wind and see where it takes them. This week on Brewed Stories, I talk to Kashish, Heena, and Tiger Lily about what to do on a Sunday.
Listen to this fun-filled Sunday conversation that I had at their home.
(PS: You'll love the story of how they paid 23k for a 13k pair of shoes, which were eventually uncomfortable)
Social Media Handles:
Kashish's IG - https://www.instagram.com/kashinatha/
Heena's IG - https://www.instagram.com/heenami_rani/
My IG - https://www.instagram.com/adhibrews/
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Manvi Gupta is the founder of El Bueno Coffee Roasters. When I visited their roastery in Delhi, one of the things we discussed was how to make coffee simple and easy. Today, we live in a world that is overflowing with information. More information makes the coffee journey quite overwhelming due to which people forget to love and appreciate this drink. El Bueno tries to make this journey a little easier and more enjoyable. Tune in to this episode as we speak about:
What makes you feel that coffee is difficult? What is their brand strategy for bridging the gap between newbies and professionals? What are the easiest ways to get started in coffee? Take on the #womenincoffee movementReach out to El Bueno:
Instagram - https://www.instagram.com/elbuenocoffeeroasters/ Website - https://www.elbuenocoffee.com/ -
Often, a lot of us compare ourselves with others. From cars, to homes, even relationships, we love to compare. Today's guest has had a significant impact on many people who have been engaging with her and her content on various platforms. With over 24 years of experience in four industries and three countries, Vinita Ramtri has excelled in the corporate world. She’s is a single mother and enjoys writing, running, coaching and speaking.
Today in this episode we discuss:
- Why do we compare ourselves with others?
- Why should you stop comparing yourself to others?
- How should you structure your ideas?
- How should you plan your perfect day?
Vinita's Social Media
LinkedIn - https://www.linkedin.com/in/vinitaramtri
Instagram - https://www.instagram.com/vinitaramtri
Twitter - https://twitter.com/vinita_ramtri
Youtube - https://youtube.com/user/vinitaramtri -
This is a very special episode. I still remember the first time I went to Blue Tokai and being confused. Flavour Notes, Roast Profile, Processing Type & Estate's Name sounded like jargon to me. I am extremely grateful for the coffee journey that I have had and Blue Tokai has played a major role in educating many people like me. It's an honour to have Matt on this 5 min episode. Here's what we spoke:
What does Blue Tokai mean to him?
What was his favourite moment in BT's journey?
Which is his favourite coffee?
Which is his favourite brewing equipment?
Blue Tokai's Website: https://bluetokaicoffee.com/ -
Vardhman is one of the founders of BONOMI Coffee. He started his career with Investment Banking, moved to his startup, then worked with Uber in their initial days and later started this Cold Brew revolution. A fan of light roasted coffee, he believes that everyone should engage in some kind of activity that makes them mindful at least once a day. In this episode, you'll hear him speaking about Cold Brews, Mental Health & Startups.
☕What was the first instance when he started brewing his coffee?
🧘🏼♂️His mental health journey
🍷What is the ease of switching from instant to cold brew coffee?
🚀How does his startup background help him grow this company?
👨🏼💻Key takeaways from previous jobs
🎯Their unique experiment of involving customers in the product launch
Vardhman's IG - https://www.instagram.com/lightroastguy/
Vardhman's Twitter - https://twitter.com/lightroastguy
Adhi's IG - https://www.instagram.com/adhibrews/
Adhi's Twitter - https://twitter.com/adhisavla -
Priyank is a fitness coach by profession. It was during the first lockdown that I came across his account @getsetfit. He used to do live workouts and simplify fitness for everyone. To date, he has been remarkably consistent with whatever he does, and that's when I decided to have him on the podcast to speak about consistency. Listen to the next episode of Brewed Stories if you want to know more about being consistent.
💪🏼 What is consistency?
🤸🏼♀️ Why are people not consistent?
🎯 What are the results that you can expect once you are consistent?
🪜 Being consistent & building habits in 4 steps.
🎁 Is it a good idea to reward yourself once you achieve your goals?
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“When I first began brewing quality ground coffee at home, there were only a few resources available. I would ask people on Instagram to guide me on how can I start brewing. Through this episode, I would like to simplify the coffee journey for a beginner who would like to learn coffee basics, tips and tricks and the right way to brew a cuppa”. In this episode of Brewed Stories, we're joined by Abdul Sahid Khan (Head Trainer at Lavazza) to learn to make some fa-brew-lous cup of coffee at home.
☕ Why should you move from Instant coffee to ground coffee?
👨🏼🍳How is Instant Coffee made?
🧉How is South Indian Filter Coffee made?
🏌🏼How should a fresher start brewing coffee at home?
👯♂️ What is the difference between Cappuccino vs Latte vs Flat White
⚖️ Which brewing equipment should a person first invest in?
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