Episoder
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This one’s not new… but it is necessary.
This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.
In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.
This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.
Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.
This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.
Tune in and find out what your business might be missing.
Key Takeaways:
Intro (00:00)Systems remove variables (01:08)Attraction system - marketing (03:08)Conversion system - sales (05:46)Service delivery - the impact on client experience (07:18)Ascension system for client progression (16:22)Recap (24:48)Additional Resources:
- Schedule your SpringBoard call
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.
In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?
(Spoiler: It’s not.)
It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.
Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.
Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.
Let’s dive in!
Key Takeaways:
Intro (00:00)CrossFit gyms are closing more than opening (00:35)Low prices make the model unsustainable (02:50)Grungy locations limit market appeal (03:50)Clients want personalized programming, not group workouts (05:25)Semi-private model offers higher perceived and real value (07:40)Top earners focus on private training (09:15)CrossFit and semi-private don’t mix (11:20)Market decides what you can charge (13:32)You can’t outwork a bad model (19:45)Additional Resources:
- Schedule your SpringBoard call
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Mangler du episoder?
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Still running your gym like a hobby – and wondering why it’s not growing?
A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.
In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.
They break down:
Why taking checks and using spreadsheets for billing is holding you back Why that slick-looking website you paid for might be costing you leadsWhy gym owners who are still relying only on referrals are flying blindMore importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.
So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.
Let’s dive in!
Key Takeaways:
Intro (00:00)#1 – Membership management software (03:06)#2 – A high-converting website (06:31)#3 – Online consultation booking system (12:31)#4 – Paid advertising strategy (17:17)#5 – Automation system for follow-up (21:29)Every system discussed contributes to growth (27:00)Additional Resources:
- Schedule your SpringBoard call
- Increase your fitness studio's revenue by 57% with WellnessLiving
- 97Display’s discount for Pro Fit clients: https://97display.com/profit/
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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You think you’re covered – until one April Fools’ joke makes you question everything.
In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.
Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.
They break down what’s working, what’s still a risk, and why being prepared to jump back in doesn’t mean you’ve failed – it just means you’re realistic.
Whether you’re working to build systems to step out – or already have a gym that runs without you, this episode is your reminder to test the limits and tighten the gaps.
Let’s get into it.
Key Takeaways:
Intro (00:00)Staff absence shows owner is never fully removed (01:22)Last-minute consultation request highlights vulnerability (03:30)Coach anonymity system protects client experience (06:08)Delegating decision-making through trust (08:05)Hiring/firing fully handled by fitness director (09:31)Overstaffing and floater roles as insulation (12:45)Owner’s responsibility to jump in when needed (15:51)Additional Resources:
- Schedule your SpringBoard call
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.
In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go
But here’s the good news – lower member count doesn’t automatically mean your business is struggling.
They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.
If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.
Tune in to learn more.
Key Takeaways:
Intro (00:00)Q1 member counts are trending downward (01:53)Delta (recurring revenue) as the real KPI (03:39)Freezes lead to uncollected and unearned revenue (07:26)Coaching goals: recurring revenue over $30K (10:51)New Springboard model bundles all past coaching (11:49)Additional Resources:
- Schedule your SpringBoard call
- Magic Mind Mental Performance Shot (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.
But what if you didn’t have to?
In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.
They also break down the two options they now offer, how they communicate the differences, and why giving people flexibility doesn’t mean losing money. Plus, they explain why most gyms have been handling freezes all wrong – and what to do instead.
If seasonal freezes have always felt like “just part of the game,” this episode offers a better path.
Tune in to learn how to stop your revenue rollercoaster once and for all!
Key Takeaways:
Intro (00:00)Freeze requests spike every summer (01:00)Weekly billing increased freeze requests (03:50)Annual plan allowed 4-week freezes – backfired (05:30)Eliminating freeze benefit instead of raising rates (07:09)Break-even analysis proves open plan is still profitable (09:40)50% of frozen members never return (12:17)Simplicity = better operations and higher profit (15:10)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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“I don’t want to lie in my ads…”
We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.
But here’s the problem: If you position your marketing that way, no one will show up at your door.
In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is.
Instead, you need to position it as fun and effective in a risk-free manner, even though you know it will require discipline and consistency once they sign up.
And no, that doesn’t make you dishonest. Just like in any other business, you need to get people in the door so you can actually help them. Because if your ad never gets a click, you never even get a chance to tell them the truth. They’ll never show up for a consultation.
So tune in to learn how to lead with attractive language that makes prospects feel confident and capable – and start actually selling your “unattractive solution” to their real, long-term goals.
Let’s dive in!
Key Takeaways:
Intro (00:00)The "unattractive solution" concept (01:57)The truth doesn’t work in ad copy (03:48)What makes an effective Unique Selling Proposition (USP) (05:04)Why simple, risk-free messaging gets attention (08:25)The “start slow” mindset among 40+ gym clients (09:53)How niche targeting changes your marketing (11:38)Recap (13:01)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?
In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.
Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact on how gym owners operate moving forward.
The takeaway? Strength is back. Wellness is rising. And recovery is no longer a luxury – it’s the new baseline.
Tune in to this episode to learn what’s really going on in the industry. You’ll hear what stood out at the expo, what gym owners should be paying attention to, and why the shift away from group classes and toward high-touch strength and wellness is actually great news for training gyms.
Make sure you’re not left behind. Let’s dive in!
Key Takeaways:
Intro (00:00)The HFA Expo and fitness industry trends (00:36)Glute-focused equipment and attention-grabbing booths (02:08)Tech, recovery tools, and corporate wellness vendors (03:41)Shift from class-based training to strength focus (04:58)Premium equipment looks great but won’t drive revenue (06:26)Fitness industry is growing but shifting directions (07:50)Strength-focused gyms are set to thrive (08:49)Wellness services and telehealth partnerships expanding (10:14)Recap (11:32)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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“I need more leads.”
That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?
In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart.
You’ll see how the real problem might not be your ads – but what happens after someone clicks. It might not even be your price – but how you’re explaining things. And once you know where people are dropping off, it’s way easier to fix what’s actually broken instead of changing things that are already working.
Tune in now to learn how to stop guessing – and start optimizing for real growth.
Key Takeaways:
Intro (00:00)Optimization is about fixing weak links (00:36)Why leads opt-in but don’t book appointments (03:10)Reducing fear post-booking improves show rate (04:46)Should you work out during consultations? (07:10)Ad congruency directly impacts sales conversions (09:40)The power of automated follow-up (12:14)Fitness is a hard sell – pain levels differ from emergencies (13:07)Your website must allow instant appointment booking (16:48)The pros and cons of publishing prices online (17:43)Start optimization at the stage with the lowest conversion rate (19:35)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.
In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)
What matters most is how well your business runs without you. Buyers want predictable revenue, clear financials, and systems that don’t fall apart if a trainer quits. If your business depends on you writing workouts at 5 a.m. or managing everything by memory, you’re leaving money on the table — and potentially struggling to find a buyer at all.
They also break down why recurring revenue is king, how tax minimization strategies could backfire, and what separates gyms that sell for seven figures from those that can’t sell at all.
If you’ve ever thought about your exit strategy — or haven’t yet — this episode is packed with the insights you need to protect your future payday.
Tune in now.
Key Takeaways:
Intro (00:00)Cash flow drives your gym’s value (05:47)Start with a P&L (09:17)Systems lower buyer risk (14:57)Programming tools add serious value (17:54)Recurring revenue is more valuable than packs (20:52)Owner-dependent gyms lose value (23:54)Expect about 10% client drop post-sale (27:17)Explaining valuation multiples and add-backs (31:16)Systems raise your sale price (34:30)Lack of systems could cost millions (37:41)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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It started with a comment – one word, blunt and honestly offensive: “retarded.”
Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?
A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.
Well… he was speaking from his own experience.
That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.
In this episode, Tim and Randy break down how it’s actually possible. It’s not about working harder – it’s about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. It’s scalable, profitable, and designed to grow.
They share examples, hard numbers, and everything you need to know about switching the model to break through revenue ceilings.
Tune in for the full conversation.
Key Takeaways:
Intro (00:00)$417/month is normal, not crazy (00:46)The real problem is always your model (02:54)Hard work won’t fix a bad model (05:53)People justify paying for experiences (07:18)CrossFit model struggles financially (09:02)Stop taking advice from broke owners (12:17)Jay Abraham’s “best use of time/capital” rule (15:12)Recap (17:24)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Adding more revenue streams sounds like the best way to grow your gym… but is it?
Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.
In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always better, share real-world mistakes gym owners have made, and reveal how focusing on one thing can lead to explosive growth.
If you’ve ever wondered whether a new offering is the right move, this episode is for you. Learn how to filter out distractions, protect your business, and grow the smart way.
Tune in now and start making better business decisions today!
Key Takeaways:
Intro (00:00)Adding new revenue streams too soon (01:09)Focusing on one core offering leads to exponential growth (02:40)The five key questions to evaluate any new business idea (05:51)Question #1: Do I believe in this thing? (09:19)Question #2: Will my clients get better results? (10:10)Question #3: Is there a profit margin? (11:46)Question #4: Can I sell this? (13:30)Question #5: Can we service the product or service that we're bringing in? (16:29)Avoid business distractions (21:32)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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"We should have done this sooner."
That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.
It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.
Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.
Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid – if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.
We’ve done this over and over again, and every time, the gym owner ends up saying the same thing: "I wish I did this sooner."
Don’t make the mistake of waiting too long. In this episode, Tim and Randy break down exactly how to transition smoothly, profitably, and without looking back.
Key Takeaways:
Intro (00:00)Why gym owners fear switching models (00:49)Phased approach to avoid revenue loss (01:47)Low-paying clients cause the most problems (05:09)Positioning semi-private as the premium option (07:53)Semi-private clients have 8x higher lifetime value (12:37)Common mistakes when transitioning (14:51)How to get expert help with the switch (16:21)Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.
If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.
That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.
The smart gym owners do it differently. They cast multiple poles in the water – mixing in direct mail, referrals, Google ads, SMS follow-ups… That way, no single platform controls their success.
In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing – no matter what happens to Facebook.
If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!
Key Takeaways:
Intro (00:00)"Poles in the Water" concept explained (01:02)Why relying on one marketing channel is risky (03:44)Why gym owners struggle with lead generation (11:48)The problem with agencies focusing on lead quantity (14:53)Aligning gym offerings with ad messaging for better results (17:46)How to choose a marketing agency that fits your gym (20:27)Final thoughts (23:21)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Can I afford this?
This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.
However, spending itself isn’t the issue. The issue is spending on the wrong things.
You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve their marketing, they hesitate. They don’t recognize that those investments could actually move the needle.
So instead of that first question, the better one to ask is: Will this investment bring in more money than it costs?
So if you’re unsure where to put your money or have felt torn between cutting costs and growing your gym, this episode is for you. Tim and Randy share their proven numbers-driven approach to spending decisions.
Tune in and learn how to shift your mindset from cost to value – and start making smarter financial moves for your gym.
Key Takeaways:
Intro (00:00)Hiring decisions should be data-driven, not emotional (01:23)Calculate if software or automation is worth the cost (06:29)Focus on value over cost (10:24)Entrepreneurs succeed by prioritizing ROI (12:46)Reinvest saved time into revenue-generating tasks (17:47)When scaling multiple gyms makes sense (19:49)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?
Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.
Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.
In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)
Tune in to hear more about:
Why gym owners feel pressured to add more services (and why it backfires)The hidden cost of bolting on too many "profit centers"How the most successful gyms maximize recurring revenue from ONE core serviceLet’s dive in!
Key Takeaways:
Intro (00:00)The Million-Dollar Model event (00:34)Keep it simple: One service, one avatar, one client (01:30)Buffet vs. fine dining (05:41)Transformation clients vs. lifestyle clients (07:02)The long-term damage of constantly running short-term challenges (10:25)The 80/20 rule: Most revenue comes from one core service (12:49)Semi-private training is more profitable and sustainable (14:20)Scaling with intention (16:11)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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“More leads will fix my business.”
That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.
Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.
It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone.
Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts.
In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn.
They also point out common mistakes gym owners make, like focusing too much on making workouts “fun” rather than effective and failing to educate clients on why structured programming leads to real results.
So, if you want to build a gym that keeps clients for years – not months – this episode is for you.
Tune in to learn how to turn short-term memberships into lifelong clients!
Key Takeaways:
Intro (00:00)Large group gyms struggle with retention (00:54)Mid-range pricing leads to higher attrition (02:22)Success comes from keeping clients longer (07:51)Structured programming beats random workouts (10:08)Educating clients improves retention (12:43)Semi-private gyms become wellness hubs (15:55)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.
That’s a losing game… at least for gym owners.
When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.
The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice.
Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest.
You already have a unique way of training, coaching, and getting results – you just haven’t named it yet.
In this episode, Tim and Randy break down why branding your gym’s special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again.
Tune in to learn more!
Key Takeaways:
Intro (00:00)Every gym markets “fitness, nutrition, and accountability” (00:35)Todd Brown’s $12,000 advice (05:46)Examples of unique mechanisms in the fitness industry (10:00)Skechers’ marketing breakdown (15:36)Bundling for unique branding (19:28)The Orangetheory model: How they won with the “Orange Zone” (24:46)Find your gym’s secret sauce and brand it (26:42)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.
Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.
But something else happens...
Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.
So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is:
customized programmingexpert coachingstructured progressionBecause when clients understand they’re getting a high-touch, individualized experience, they won’t compare prices – they'll commit to results.
In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way.
Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options.
Let’s dive in!
Key Takeaways:
Intro (00:00)Clients pay for solutions, not workouts (01:01)Large group vs. semi-private training (05:06)Structured, individualized programming matters (12:44)Free trials devalue premium services (17:08)BMW’s pricing mistake & discounting risks (22:57)The right way to offer risk-free trials (24:56)Switching from large group to scalable semi-private training (27:33)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.
Sound familiar?
This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.
You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.
In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle.
Listen now and learn how to escape the rat race for good!
Key Takeaways:
Intro (00:00)The “rat race” of gym ownership and financial struggles (00:56)How paid-in-full memberships hurt cash flow (02:46)Parkinson’s Law and why gym owners stay broke (04:02)Why prepaid clients vanish while recurring members stay (08:35)The false promise of high-ticket coaching programs (12:02)Bad sales advice: Discounting paid-in-full memberships (14:26)Fix your product and client experience (17:24)Escape the rat race for good (19:04)Additional Resources
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
- Se mer
