Episodes
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Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year.
Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!
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Topics Discussed:
00:00 Intro
01:16 USB keys
04:23 $100B lost
07:50 The real Walter White?
12:34 Blinding sign
15:12 Zoom on over
17:39 One bad email
21:15 ChatGPT law firm
25:14 Geg & Gabe
26:10 Turkey of the year
29:41 Wrap up
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📒 RESOURCES
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⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M
⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt
⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS
⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9
⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO
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✅ START FREE with Omnisend
=============================
⚡️No credit card required
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
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This isn't your typical email marketing podcast episode! 😅
This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves?
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Topics Discussed:
00:00 Intro
01:15 Growth hacking / Growth marketing
02:52 Zero-party data
05:04 Learnings
06:56 Disrupt / Disruptor
09:19 Synergy
12:24 Wrap up
25:49 Wrap up
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📒 RESOURCES
=============================
⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M
⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt
⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS
⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9
⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
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Missing episodes?
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What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales?
Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso.
They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics.
And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.
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Topics Discussed:
00:00 Intro
01:06 Should brands suppress recent purchasers from holiday promotions?
06:24 Should companies add more automation during the holidays?
10:38 Which discounts work the best during BFCM?
16:52 Commonly overlooked BFCM items are what?
21:06 Live email review
31:08 Wrap up
25:49 Wrap up
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📒 RESOURCES
=============================
⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M
⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt
⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS
⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9
⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
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Get ready for another lively episode of our Email Marketing Talk Show!
We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders.
And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.
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Topics Discussed:
00:00 Intro
01:13 How should brands optimize their popups for the holiday season?
05:34 Tips for designing great holiday email templates.
10:04 What makes a great holiday subject line?
14:51 Should I pay attention to preheader text?
19:40 Live email review
25:49 Wrap up
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📒 RESOURCES
=============================
⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M
⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt
⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS
⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9
⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
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Get ready for another lively episode of our Email Marketing Talk Show!
We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year.
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Topics Discussed:
00:00 Intro
01:02 Should we optimize transactional messages, and how?
05:31 Strategies when you don’t, or can’t, discount in your emails & SMS
10:35 Tips for creating automated lapsed-buyer series
16:58 Survivor: Which automation would you banish if you had to?
20:38 Live email review
26:10 Wrap up
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✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
📒 CHECK THESE OUT
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⚡️ Omnisend blog 👉 https://bit.ly/3QQAGx2
⚡️ The advantages and disadvantages of discounts 👉 https://bit.ly/3sneYYd
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Get ready for another lively episode of our Email Marketing Talk Show!
Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost.
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Topics Discussed:
00:00 Intro
00:51 Text vs. HTML
05:47 Holiday start date
10:13 Quizzes
15:00 Does sustainability really matter?
19:28 Cart abandonment splits
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✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS
Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/45rqznz
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Discover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend!
Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy!
🔗 Plus, discover the myth-busting magic of Omnisend, the email marketing platform that gives you the tools for success without breaking the bank! 💪 Save 40% compared to those other guys! Check out the link in the video description to learn more.
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📒 CHECK THESE OUT
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⚡️Email, SMS, and push marketing statistics for ecommerce in H1 2023
👉 https://bit.ly/3rQeY2i
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
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Five captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm.
Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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Topics Discussed:
→ Single vs. Double Opt-in: Which process should brands use when collecting email addresses?
→ Subject Line Testing: Are tactics like emojis worth testing? Our hosts weigh in.
→ Sender Name vs. Brand Name: Get insights on what works best for sender names.
→ Competing with Prime Day: Essential tips for brands to stand out during Prime Day and the holiday season.
→ Cart Abandonment Splits: Should brands split based on cart total? Find out!
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/45rqznz
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Five captivating topics, each discussed in just three minutes, and a whirlwind of insights.
Greg and Gabe discuss when to send re-engagement messages to unengaged subscribers, the importance of custom fonts, recommended email segments for businesses new to segmentation, the growth and significance of ecommerce subscriptions, and when companies should start planning their BFCM campaigns.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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🕗 TIMESTAMP
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00:00 Intro
01:10 Unengaged subscribers
04:49 Custom fonts
08:12 Segmentation
13:12 Subscription services
17:24 BFCM planning
21:48 Wrap up
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/45rqznz
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Five captivating topics, each discussed in just three minutes, and a whirlwind of insights.
Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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🕗 TIMESTAMP
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00:00 Intro
01:11 Abandoned cart delays
05:44 Email length
09:33 Multiple popups
15:11 AI & online shopping
19:01 Email pet peeves
22:37 Wrap up
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/45rqznz
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Join Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS campaigns. Don't forget to subscribe, leave your questions in the comments, and check out the link in the video description for cost-effective email marketing solutions. Happy marketing!
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🕗 TIMESTAMP
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00:00 Intro
01:09 Workflow delays
05:53 Gmail promotions tab
09:10 Email send times
14:07 Recession?
18:14 Memorial Day emails
21:35 Wrap up
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
It's FREE - Click here 👉 https://bit.ly/3ouu38j
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/45rqznz
=============================
🕗 TIMESTAMP
=============================
00:00 Intro
01:09 Workflow delays
05:53 Gmail promotions tab
09:10 Email send times
14:07 Recession?
18:14 Memorial day emails
21:35 Wrap up
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Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns.
Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, how long it should be, and gain general advice on using it effectively. Find out the connection between sending fewer emails and inbox placement, and get practical suggestions to address this dilemma with your boss.
Explore the recent developments in return policies as Amazon charges for returns made at The UPS Store under certain conditions. Greg and Gabe discuss the potential influence on other online retailers. Don't forget to like and subscribe for more insightful episodes. And if you have any email-related questions, leave them in the comments section. Discover how great email marketing doesn't have to be expensive with Omnisend, a cost-effective solution offering 24/7 live support. Happy marketing!
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.
Check our features. It's FREE - Click here 👉 https://bit.ly/3Mt0HiP
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS
Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/3M6ZAF1
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Welcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends.
In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommerce business, don't miss the opportunity to check out Omnisend's free and premium plans!Thanks for tuning in, and until next time, happy marketing!
============================= ✅ START FREE with Omnisend =============================
⚡️No credit card is required
⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9
============================= 📒 CHECK THESE OUT =============================
⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign.
👉 https://bit.ly/43oNU8D
============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % =============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/41oc9lE
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In this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less.
============================= ✅ START FREE with Omnisend =============================
⚡️No credit card is required
⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9
============================= 📒 CHECK THESE OUT =============================
⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign.
👉 https://bit.ly/43oNU8D
============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % =============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/41oc9lE
============================= 🕗 TIMESTAMP =============================
00:00 Intro 00:39 Click Rates 04:25 Subject Lines 08:34 Browse Abandonment Email 12:37 Return Policies 17:04 Email List Size 21:08 Wrap Up
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In this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns.
Throughout the episode, Greg and Gabe share their expertise and practical insights to help you improve your email marketing campaigns and boost your sales. Whether you're a seasoned email marketer or just starting out, this episode is packed with valuable information that you can use to take your email marketing to the next level.
So, sit back, relax, and join us for this informative podcast episode. If you have any email marketing questions of your own, be sure to leave them in the comments section, and don't forget to subscribe to the podcast for more great content.
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.
Check our features. It's FREE - Click here 👉 https://bit.ly/3KbIWEI
=============================
❗️ STANDARD & PRO plans with % DISCOUNTS %
=============================
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
Click Here 👉 https://bit.ly/3FQaKvO
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
This week I talked all about using SMS and MMS as part of your overall marketing program.
Here are the main takeaways of the week.
SMS growth has been exploding over the past several years because Everyone texts, from Gen Z to Baby Boomers. SMS is an established communication channel. And like email, it is an opt-in channel.Begin collecting mobile numbers now. It will give you a head start when you're ready to launch an SMS program or give you an easy way to begin using SMS inside of your automated workflows.SMS is a great way to supplement email unsubscribes and can help lower your paid retargeting costs.Because SMS has near immediacy for being seen by the recipient, it makes perfect sense to use them to announce promotions such as flash sales and last chance reminders. Be sure to use SMS in your automated email workflows, but don't feel you have to send one text for every email. Send a text message when it adds value for the subscriber.MMS can be a great addition to your text messages, and while you can use them with every text message sent, they do come with an extra cost. Because of this: Use images when it makes the most sense to do so, such as with product abandonment messages, new arrivals, product announcements, and on high-traffic days like Black Friday.Creating a robust opt-in SMS marketing program will no doubt help your brand connect with the modern-day customer and increase sales — just like Divatress did.
I hope you were able to find something in this week’s tips that will help you increase your sales.
I’d love to sign up for your SMS program, so be sure to let me know about it on Twitter or Linkedin.
Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
Yesterday I talked about using SMS inside of your automated messages. Today, I want to briefly discuss when and when not to use MMS.
When you receive a text message from a brand, typically you will see text and a link. This is an SMS.
When you receive an image with the message, this is an MMS.
Like with anything, an image can enhance the message you’re trying to convey. But that doesn’t mean you should always send an MMS.
When deciding when and when not to use an MMS, consider the message and the value it provides the customer. For example, if you’re sending a message about a general site sale, will an image really make that message more inviting? It’s debatable.
But, if you’re sending a message about new product arrivals or category-specific sale, it might b worth it. Or if you’re sending a message on a highly competitive day like Black Friday, an MMS may be needed just to stand out.
The same holds true for automated emails. For a welcome message, do you really need a generic hero image along with your SMS — probably not? But a product image for a product abandonment message, heck yeah!
People love images, so MMS can be a great addition to your text program but that does not mean you have to ALWAYS send an MMS to recipients.
Now, I should note. If you decide you want to send an MMS with every message there is nothing wrong with that. But it does cost more than sending only an SMS, so you should factor this increased cost into your strategy.
There you have it. When it comes to SMS and MMS, there is no right or wrong — you just need to decide what works best for your brand and test different use cases.
Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
Yesterday we talked about a few types of promotional SMS messages brands can send. Today, I want to discuss using SMS inside of your automated workflows.
First off, does it really make sense to use SMS in already high-converting automations? You know what I’m going to say — absolutely. Remember, it is an opt-in channel. If they are eligible to receive text messages it is because they explicitly said they wanted to.
Who are you to deprive them of what they want?!
I mentioned how ecommerce brands increased automated SMS sends by nearly 260% last year. You should absolutely follow their lead. Now, that doesn’t mean you need to send an automated text message every time you send an automated email. Think about the user experience.
For a welcome series, it would seem logical to send an SMS right after signup and maybe again before their welcome offer expires. For cart abandoners, there are lots of options based on the cart total and purchase history as I talked about last week.
Think through other series of messages, like browse abandonment. Maybe just one SMS to remind them of what they had their eye on. For a birthday series, maybe just an SMS on their actual Bday wishing them good times on their big day.
Lapsed and unengaged buyers, maybe it makes even more sense as they may have stopped tuning into your emails.
I encourage you to think through the customer experience along with their perceived intent at that moment. If SMS can help, send one. If it doesn’t add value, don’t. After all, like all marketing channels, the purpose is to provide VALUE for the recipient, not just another message.
Finally, don’t forget your transactional messages, like order and shipping confirmations. Adding a text message informing customers of their order status can really go a long way to enhancing their purchase experience — especially if they are first-time customers.
There you have it. Use SMS marketing in your automated messages, but don’t feel you need to match one SMS for every email. Think through the experience and add value where you can.
Join me tomorrow where I’ll discuss the difference between SMS and MMS and explain when it does and does not make sense to use MMS.
Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions — and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
Yesterday we talked about why SMS is an established marketing channel and one not to be overlooked. Today, I want to discuss some types of SMS messages and how they can be used effectively.
While there is no real right or wrong way to use SMS — as long as you apply a little common sense — there are some more common ways to use them.
The first thing to remember is that SMS is very time-sensitive. When you send an email, the recipient may see it in one minute, one day, or somewhere in between. When you send a text, studies show that most are read within three minutes.
Use this to your advantage by communicating time-sensitive promotions and communications through text. Things like flash sales and last chance reminders make perfect sense.
You can create exclusivity and anticipation for your text messages by offering text-only offers. This could be in the form of an SMS-only discount or early access to sales or new product alerts. Things like this make people WANT to check your texts.
Use SMS to drive contacts to your email. If you have a lot to announce, like multiple Black Friday offers, send an SMS to those signed up for both channels and direct people to the email for full details.
For those signed up for only SMS, you could use this same approach to direct people to sign up for your emails so that they never miss a big sale again.
As you can see, you have a lot of options with how to use SMS and there really is no wrong way. Using their time-sensitive nature to your advantage can help you increase engagement in this high-potential channel.
Join me tomorrow when I am going to talk about SMS inside of automation.
Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
This week I want to talk specifically about a topic I’ve already alluded to — SMS.
Today, I want to explain why SMS is so important for ecommerce brands today. Last year I was saying that if you’re not using SMS by this time net year you’ll be behind. Well, that time is now.
In 2020, there was a nearly 400% increase in SMS sends from the year prior. Last year, that number increased nearly 100%. When it comes to automated SMS, as I already spoke about, last year ecommerce brands increased their automated SMS by nearly 260%. The growth is incredible.
The numbers are one thing, the reasons for those numbers are another. Here is the biggest reason you need to know — EVERYONE TEXTS!
Texting is not only used by Gen Zers. It is not only used by Millennials. It’s not only used Gen Xers like myself. And here’s a secret … Baby Boomers also text, and as my mother proved to me, do sign up marketing SMS.
Ignore the generational cohort narrative — it’s not true. Everyone texts because it is a permanent form of daily communication. And from a marketing perspective, like email, it is an opt-in channel — meaning only those who WANT to receive them will.
As I mentioned in the daily tips around list growth, begin collecting mobile numbers on your opt-in forms. This will serve multiple purposes.
First — doing so will allow your customers to tell you whether they want to receive text messages from your brand.
Second — If you begin collecting them but are not quite ready to use them when you do become ready you’ll be able to hit the ground running. On a similar note, while you may not be ready to use them in mass, you can begin by adding them to automations.
And third, an often overlooked component of SMS marketing is it can help offset email unsubscribes. Think about it.
When a user unsubscribes to your emails, companies often resort to paid retargeting to “win-back” the customer. Having another 1-to-1 opt-in channel to communicate through can help reduce your retargeting costs.
SMS is not a young person’s game — it’s an everyone’s game. And the impact can be huge.
On a previous episode of the Cart Insiders Podcast, I spoke with the owner of DIvatress about their SMS program. Their owner Rob was initially skeptical of SMS but figured he’d add the field to his pop-up and see what happened.
In 8 months he grew his SMS list to 70K, 13K of which are SMS-only contacts — no email. They’ve generated 123K in sales through the SMS channel and it makes up 7% of their marketing revenue.
Want to grow your sales? Start by growing your SMS program.
Join me tomorrow where I’ll explore types of messages where SMS can be a great fit.
Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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