Episodes
-
In 2022, Macy’s launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.
In support of youth empowerment, a guiding principle of this mission, Macy’s launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.
In the first year of the partnership, Macy’s raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA.
In today’s episode, I’m joined by Sam Di Scipio, Senior Director, Social Impact, Macy’s, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership.
In today’s episode, we’ll explore:
The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy’s, Inc.
Links & Notes
Big Brother Big Sister’s WebsiteMacy’s WebsiteMacy’s NewsroomMacy’s Celebrates the Holiday Season with BBBSElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(00:56) - Introducing Deborah Debarge and Sam DiScipio(04:30) - Mission Everyone(28:48) - Facilitating the Quick Integration of Complex Partnerships(44:30) - Youth Voices -
In today’s ever-evolving corporate social impact landscape, we're navigating a whirlwind of changes: organizational restructures, individual contributors becoming managers, the rise of cancel culture, and heightened demands for broader initiatives despite stagnant headcount and budgets. While these challenges have placed unique and intense pressures on social impact leaders, we've also witnessed a surge of innovation in partnerships and campaigns over the last year.
In today’s episode, EFG’s Alli Murphy is joined by Kelli Thompson, a leadership coach, speaker, and author of “Closing The Confidence Gap,” to discuss strategies for tackling these challenges head-on as we head into the New Year.
In today’s episode, we’ll explore:
How to level up your leadership and transform your role from doer to leader by using the L.E.S.S. frameworkHow to clearly communicate expectations to others and your teamLeadership strategies after restructuring, particularly in scenarios where leaders are unfamiliar with their new team's work or are stepping into management for the first timeEffective coaching methods and recommended questions to guide your team to successThe role of values in confident leadership, effective delegation, and building a thriving careerStrategies for navigating increased workload with constrained resourcesApproaches for handling disagreements and fostering collaboration through “calling in” rather than “calling out”Links & Notes
Kelli’s free downloadsKelli’s InstagramKelli’s LinkedInElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(01:21) - Introdocing Kelli Thompson(04:52) - Facing the Uncertainty of the Leadership(15:42) - Hero Mode versus Coach Mode(23:32) - Values & Leadership(27:44) - Increased Responsibility, Decreased Support(35:16) - Calling In, Calling Out(38:04) - Lightning Round(41:55) - Learn More -
Missing episodes?
-
In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide.
In today’s episode, EFG’s Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation.
Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America’s community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We’ll cover all that and more.
In today’s episode, we’ll explore:
Insightful advice from Kelly and Sean on cultivating impactful partnershipsThe unique strengths and assets each partner brings to the tableHow they co-create and innovate various components of the programThe advantages of being a small nonprofit when it comes to fostering strong partnershipsAn overview of the Helping Homebound Heroes Program & who it servesHow to build the capacity of a nonprofit and not push partners beyond their limits
Home Depot Foundation WebsiteHome Depot Foundation XHome Depot Foundation InstagramHome Depot Foundation FacebookMeals on Wheels America WebsiteMeals on Wheels America FacebookMeals on Wheels America InstagramMeals on Wheels America LinkedInMeals on Wheels America X
Links & NotesElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:19) - Introducing Kelly Trimyer and Sean Vissar(04:22) - Helping Homebound Heroes(09:46) - Small But Mighty(12:32) - Co-Creation(16:29) - Storytelling(20:37) - Partnership Continuity(29:15) - Advice(36:58) - Learn More -
As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.
Mattel is a long-time supporter of Save the Children’s work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.
Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.
In today’s episode, EFG’s Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children’s Foundation & Global Philanthropy at Mattel.
In today’s episode, we’ll explore:
Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiencesKey strategies & tactics for rolling out global cause marketing campaignsHow to differentiate philanthropic opportunities from other promotional partnershipsHow to work together to ensure campaign messaging supports the creative vision of the content it supportsWhat made Save the Children the right philanthropic partnerHow Dan & Nancy prioritize their wellbeingThis episode is brought to you by Save the Children.
Links & Notes
Save the Children’s WebsiteDan Peirce’s LinkedInMattel’s WebsiteNancy Molenda’s LinkedIn
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:14) - Introducing Nancy and Dan(05:38) - The One Partner(09:06) - Advancing Business Goals(14:02) - Measuring Value Against Goals(19:34) - Worldwide Trust(29:31) - Lightning Round(37:03) - Learn More
Elevate Your Social Impact -
While many major corporations in the financial sector focus their social impact initiatives on education, financial literacy, and STEM programs, Morgan Stanley has charted a different course by dedicating its efforts to children's health.
For over half a century, the Morgan Stanley Foundation has focused on children's health, and in 2021, the Foundation launched the Morgan Stanley Alliance for Children's Mental Health. This initiative combines the considerable resources and extensive reach of Morgan Stanley with the expertise of nonprofit partners to confront the pressing challenges of stress, anxiety, and depression. In today's episode, EFG's Alli Murphy is joined by Joan Steinberg, Global Head of Philanthropy & President of the Morgan Stanley Foundation and CEO of the Morgan Stanley Alliance for Children's Mental Health.
The Alliance has several multi-year partnerships with organizations like The JED Foundation, Child Mind Institute, Place2Be, and the Columbia University Department of Psychiatry, among others. Additionally, it hosts an Innovation Awards program, providing grantees with seed funding, networking opportunities, and capacity-building support. As part of the Alliance's capacity-building efforts, the first five winners of the Innovation Awards program collectively raised an additional $6 million in outside funding for their programs.
In today's episode, we'll explore:
The motivations behind The Morgan Stanley Foundation's focus on children's healthHow the Innovation Award program empowers small organizations in their initial steps toward scaling their impactHow the Alliance positively impacts the company's employee engagementThe connection between the brand's social impact work and its reputation as an employer of choiceInsights into the program's expansion plans for future cohortsAdvice to grant hopefuls & corporations leading their own grant-making platformsHow Joan prioritizes her well-being so she can continue moving this important work forwardLinks & Notes
Morgan Stanley WebsiteMorgan Stanley Giving BackMorgan Stanley Alliance For Children’s Mental HealthJoan Steinberg LinkedInElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(01:37) - Introducing Joan Steinberg(02:32) - We are More than Work(03:12) - Why Children's Health?(04:36) - Morgan Stanley Foundation(10:55) - Sustainability of the Program(13:20) - Unlocking Opportunity(15:42) - Lessons Learned(18:56) - Employee Engagement(21:48) - How do you measure success?(23:34) - Advice for Grantees(27:26) - Leadership Lightning Round!(32:43) - Learn More -
All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.
Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure.
In this episode, EFG's Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue's signature Fly Like A Girl initiative, the company's 13th annual golf classic, and much more.
JetBlue For Good serves as the company's platform for corporate social impact. It zeroes in on the areas that matter most to the airline's customers and crewmembers: youth/education, the environment, and the community. The JetBlue Foundation is the aviation industry's first airline foundation dedicated to supporting aviation-related education and STEM initiatives.
JetBlue's journey from community affairs to cause marketing to CSRHow they augment small budgets with employee and consumer engagementThree things that make Icema an influential leaderHow JetBlue's social impact work often precedes its business ventures in new geographic locationsHow the Foundation reworked its grant application process after candid feedback from grantees
In today's episode, we'll explore:Links & Notes
JetBlue WebsiteJetBlue For GoodJetBlue Foundation
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(00:21) - Introducing Icema Gibbs(02:08) - We are More than Work(04:54) - JetBlue for Good(10:39) - 10 Years!(13:18) - Fly Like a Girl(16:31) - Swing for Good(18:08) - Grants(28:11) - Leadership lightning round!(31:14) - Learn More
Elevate Your Social Impact -
For corporate social impact work to be truly sustainable and stand the test of time, aligning a business's cause efforts with its corporate strategy and goals is crucial.
Citizen Verizon is an excellent example of integrating CSR throughout a corporation. It's a forward-thinking, responsible business plan that focuses on innovation and societal impact. Leveraging technology, Citizen Verizon propels digital inclusion, enhances human prosperity and champions climate protection. Over the past five years, Verizon has invested $3 billion in this initiative.
In this episode, EFG's Alli Murphy chats with Verizon's Senior Vice President & Chief Corporate Social Responsibility Officer, Rose Stuckey Kirk. Rose's role involves steering Verizon's corporate social impact commitments and seamlessly integrating its strategy across all facets of the company. Her extensive experience as a seasoned leader in diverse P&L and marketing functions equips her well to drive Verizon's social innovation work.
We highlight the legacy ed-tech program she developed - Verizon Innovative Learning - which fosters digital equity and has impacted more than 3.5 million students nationwide. The initiative provides tech tools, training, connectivity, and curricula to Title 1 schools to prepare often overlooked, low-income students for the digital workforce. These students are our future tech workforce leaders, innovators, and entrepreneurs.
In today’s episode, we’ll explore:
How Rose's P&L background informs her data-driven approach to CSRVerizon's principle of "build with, not for" when it comes to program developmentHow to "walk the halls" and get buy-in for your initiativesThe importance of learning where a corporation "has a right to play" in the social impact worldRose's thoughts on the challenges & opportunities of ESGJoin us for an inspiring conversation that delves into the heart of CSR and its transformative potential when aligned with business goals.
Links & Notes
Citizen VerizonVerizon Innovative LearningRose LinkedInElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(00:44) - Introducing Rose Stuckey Kirk(03:46) - A Tour of Citizen Verizon(10:12) - Early Lessons(12:44) - Uniting CSR and Priofit Alignment(15:24) - The Value of Walking the Halls(21:12) - Measuring Success(24:28) - ESG(28:53) - A Decade of Lessons for Meaningful Impact(33:24) - Learn More -
Forty-one years ago, Greyston did something radical. They pioneered open and inclusive hiring practices, becoming trailblazers in the U.S. by eliminating resumes, interviews and background checks. Fast forward to today, and variations of Greyston's once radical concept of "open hiring" are rapidly gaining traction. Greyston now boasts over 30 open hiring "replication partners" - ranging from major corporations to small businesses - all of whom have embraced these transformative practices.
The Body Shop is one of Greyston's replication partners. The company began its open hiring journey in 2019 when Greyson came in to present on the topic. Four years later, the beauty brand has hired over 5,000 people through open hiring practices at distribution centers and retail stores across the globe.
These initiatives aren't just about social impact; they deliver tangible business benefits. These practices have enhanced productivity, retention rates, diversity, conversion into new roles, employee engagement and talent acquisition - all while substantially reducing hiring costs.
In this episode, EFG's Alli Murphy is joined by The Body Shop's Global Director of Inclusion, Belonging & Wellbeing, Nykeba King, and Greyston's President & CEO, Joseph Kenner. Together, they delve into the pressing issue of more job openings than people available to fill them in the U.S. and how their open hiring practices aim to break down barriers to employment. These barriers often include individuals who are experiencing houselessness, were formerly incarcerated, are in recovery from addiction or have employment gaps on their resumes.
The remarkable story of how Greyston pioneered open hiringThe Body Shop's incredible open hiring journey from 2019 to the presentThe business benefits both organizations have seen as a result of open & inclusive hiringThe challenges and intricacies of these practices and how Joseph and Nykeba have overcome themPractical steps and insights on how to initiate open and inclusive hiring at your organization
In today's episode, we'll explore:Links & Notes
Greyston WebsiteGreyston Open HiringThe Body Shop WebsiteThe Body Shop Open HiringThe Body Shop InstagramThe Body Shop TikTokThe Body Shop XThe Body Shop FacebookElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:37) - Introducing Joseph Kenner and Nykeba King(07:14) - What is Open Hiring?(12:47) - People Practices at The Body Shop(18:26) - Open Doors with Open Practices(24:16) - Challenging Bias(26:22) - Common Criticism(30:11) - Getting Started(32:56) - What's Coming at The Body Shop(36:12) - Taking Care of Self -
At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two.
Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor’s impact.
At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved.
In this episode, EFG’s Alli Murphy and the Peer-to-Peer Professional Forum’s Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The trio discusses how St. Baldrick’s signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists.
In today’s episode, we’ll explore:
How peer-to-peer fundraising can serve as a platform for employee engagementWhat it takes to create & sustain a mutually beneficial partnershipThe importance of listening and trust in a nonprofit-corporate partnershipHow Robyn and Amanda built a strong relationship and how they work together to grow their organizationsElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:04) - Welcome to Engage for Good(00:58) - Worlds Collide! Corporate Social Impact + P2P(02:26) - Introdicing Amanda Palm and Robynand Kent(07:32) - Shaving for Purpose(11:14) - The Right Fit Partner(15:46) - Sustaining through the Pandemic(20:22) - The Partnership Grows(22:55) - Questions of Labor and Retention(31:36) - Trust & Tips(38:42) - Learn More -
Are you grappling with the constantly changing ESG and CSR landscape? Seeking ways to engage both employees and consumers? Working on advocacy matters alongside your partners?
In this episode, EFG’s Alli Murphy is joined by CARE.org's Chris Noble, who imparts invaluable wisdom on navigating these challenges effectively. The duo talks about how nonprofits can harness corporate collaboration to amplify their mission and forge stronger partnerships through CSR, Advocacy, ESG, and key audiences (consumers & employees).
Think of it this way: Advocacy is about setting policies, ESG is about adhering to those policies, CSR is about the communities in question and the narrative unfurls through engagement with employees and consumers.
CARE partners with trailblazing companies to find victories over poverty and empower women and girls worldwide. With global partnerships that touch 50 million lives annually, CARE collaborates with industry leaders like Anheuser-Busch InBev, Boeing, Cargill, Gap, Hershey, lululemon, Mars, PepsiCo and more to catalyze positive change.
Tune in to explore:
The connections and distinctions between ESG, CSR and AdvocacyBest practices for crafting impactful corporate social impact campaignsThe importance of aligning business structure with effective partnership strategiesKey trends Chris sees on the horizonHow millennials are diving ethical storytellingStrategies for leading a team in the face of life-and-death challengesHow Chris prioritizes personal well-being amid demanding responsibilitiesThis episode is brought to you by CARE.
Links & Notes
CARE WebsiteCARE PodcastChris EmailChris LinkedInChris XFailing Forward PodcastSustainable BrandsUN General AssemblyElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(00:31) - About Chris Noble(10:54) - The Four Components of Building Corporate Partnerships(13:03) - Feed the Future(15:22) - Advocacy ... and CSR?(20:16) - ESG: Skating to where the puck is(35:38) - Learn More -
Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles.
In today’s episode, EFG’s Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014.
In 2022, the partners began exploring how to build a more strategic partnership that would
Elevate awareness and impact of Family Dollar’s and BGCA’s partnership among customers, vendors, employees and associatesSupport a specific program area while weaving a compelling impact narrative at both national and local levels.Provide a platform for vendor partners under Family Dollar's guidance, thereby increasing charitable contributions to BGCACreate an emotional and cultural connection between shoppers and the Family Dollar brandThe episode encompasses various topics, including BGCA’s transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level.
In today’s episode, we’ll explore:
An overview of Family Dollar and BGCA’s nine-year partnershipHow shopper research conducted by Family Dollar led to the youth advocacy platform and how these findings shaped the partner’s goals and programsBest practices and strategies for engaging employees, customers and vendorsChad’s three pieces of advice for building partnershipsThis episode is brought to you by Boys & Girls Clubs of America
Links & Notes
Boy’s & Girl’s Clubs of America WebsiteChad Hartman LinkedInElevate Your Social Impact
Save the date for our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(01:14) - Introducing Chad Hartman(03:32) - The Perfect Partner Fit(06:14) - The 2023 Summit for America's Youth(09:37) - The Family Dollar Research(11:03) - The Vendor Ecosystem(12:22) - Transformation vs Transaction(14:27) - Tactics and Strategies(16:40) - Next Steps(17:59) - Advice for Smart Partnerships(21:21) - Learn More -
Dunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals.
The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and volunteer programs. To achieve this goal, Dunkin’ collaborated with national and local media outlets, distributed press materials to local children’s hospitals, utilized Dunkin’s mobile sampling vehicles, distributed gift cards and seamlessly integrated digital strategies during sporting events to maximize engagement.
The results were remarkable, with Dunkin's iced coffee sales experiencing a 10% increase on May 25 and stores seeing a sales volume rise of 4%. Moreover, the campaign surpassed its fundraising target by an impressive $300,000.
One of the key reasons this initiative was impactful is because it allowed Dunkin's charitable footprint to mirror its restaurant footprint, helping kids in the communities where Dunkin’ serves its guests.
In today's episode, host Alli Murphy is joined by April McGonnigal, Director of the Dunkin' Joy in Childhood Foundation, and Molly Rhea, President & Founder of For Momentum. Together, they dive into the inspiring collaboration between Dunkin' and its Foundation and spill the beans about the incredible success of the first-ever Ice Coffee Day - which took home the 2023 Best of the Best Halo Award.
In today’s episode, we’ll explore:
The essential ingredients that make for a “best-in-class” campaignHow Dunkin' rallied franchisee support (which took some time)How to leverage authentic mission and brand alignment for impactful campaignsApril’s advice for developing successful corporate social impact campaignsThe campaign’s impressive marketing reach and why it was crucial for successWhat’s brewing for future Ice Coffee DaysThis episode is brought to you by For Momentum.
Links & Notes
Dunkin’ Joy in Childhood Foundation WebsiteDunkin’ LinkedInDunkin’ Joy in Childhood Foundation InstagramFor Momentum WebsiteFor Momentum ResourcesFor Momentum LinkedInFor Momentum InstagramElevate Your Social Impact
Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(03:12) - A moment with Mollye Rhea(05:12) - About the BOTB Award(08:10) - What Makes a Best-in-Class Initiative?(11:22) - What Made Dunkin' Stand Out?(14:28) - Evolution of the Field(18:31) - Introducing April McGonnigal(19:50) - Initiative Overview(20:30) - Franchisees & Hospital Partners(26:49) - The Marketing Lens(28:18) - The 2023 Iced Coffee Day Results(29:36) - What's Next for Dunkin'? -
The 2023 America’s Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments.
From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns.
In this episode, we'll explore:
The highlights and key findings of EFG’s 2023 America’s Charity Checkout Champions ReportWho the top five POS powerhouses are and how much they raised in 2022Best practices for success including insights into engaging employees, emphasizing local impact and moving beyond the registerWhat contributed to the 24% increase in funds raised between 2020 and 2022The power of specificity in donation asks and the importance of continuous testing, experimentation and innovationThe impact of expressing gratitude and celebrating the collective efforts of consumers, associates and beneficiariesWhether you're a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization's fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns.
Remember to check out the full 22-page report at www.engageeforgood.com.
The Engage for Good podcast is going on summer vacation; we’ll be back on August 8th with season 15!
Links & Notes
2023 America’s Charity Checkout ChampionsEngage for Good WebsitePOS Fundraising WebinarElevate Your Social Impact
Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(01:18) - What is the Charity Checkout Champion?(02:04) - The Campaign Environment(05:30) - Key Findings(07:00) - Best Practices(11:48) - Point of Sale Webinar: July 27! -
Seventy-seven point-of-sale fundraising campaigns that each raised $1 million or more in 2022 were included in this year’s Charity Checkout Champions report. This biennial study was released at EFG2023 in May and highlighted that these checkout champions raised a cumulative $749 million, up 24% since the 2020 report. These campaigns have raised $6.7 billion over the past three decades.
In today’s episode, EFG’s Alli Murphy is joined by Alex Carson, Senior National Corporate Relations Lead at American Heart Association (AHA), and Brittany Hill, Founder and CEO of Accelerist, to dive into best practices in point-of-sale fundraising.
The American Heart Association’s “Life Is Why” campaign inspires consumers to honor their reasons to live healthier, longer lives - by giving. The nonprofit has three “Charity Checkout Champions” in this year’s report with Big Lots, Pilot Travel Centers and Walgreens.
In today’s episode, we’ll explore:
What made AHA’s campaigns with Big Lots, Pilot Travel Centers and Walgreens successfulHow consumer engagement and sentiment towards POS fundraising has changed post-pandemicDonation options that are most popular (and prevalent) at POSBest practices for developing successful fundraising campaignsAdvice to listeners developing their own POS campaignsHow to optimize campaigns given economic impacts expected in 2023Links & Notes
Life is Why WebsiteAmerican Heart Association WebsiteAccelerist WebsiteEFG’s 2023 Charity Checkout Champions ReportBrittany Hill’s LinkedInElevate Your Social Impact
Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:09) - Introducing Alex Carson(03:07) - Introducing Brittany Hill(04:24) - Three Big Campaigns!(07:00) - Post-Pandemic Environment(10:06) - Key Factors toward Growth(17:42) - Challenges(24:54) - Optimizing Economy-Forward(27:38) - Learn More -
We're thilled to introduce our sister podcast, The P2P Soap Box with Marcie Maxwell. In the very first episode, Pancreatic Cancer Action Network’s CEO Julie Fleshman and Board member Peter Cashion join Marcie to talk about the profound impact of peer-to-peer fundraising and how they champion it from the top-down.
—
Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership within nonprofit organizations. There is an ever-present notion that "Walks are dead," but these misguided voices fail to comprehend the true power of peer-to-peer fundraising.
In fact, peer-to-peer fundraising is the most democratic form of fundraising, empowering individuals directly affected by our mission to come together and raise funds to combat challenges, seek cures, promote accessibility in treatments, and create a better world.It is only when organizational leaders grasp the potential of peer-to-peer fundraising that we can elevate our efforts to unparalleled levels of success.
In this inaugural episode, P2PPF’s Marcie Maxwell is joined by Julie Fleshman, President & CEO of the Pancreatic Cancer Action Network (PanCAN) and Peter Cashion, Purple Stride team captain and member of the PanCAN Board of Directors. Peter was also the winner of the 2023 Cash, Sweat & Tears Award presented at the 2023 Peer-to-Peer Professional Forum Conference in Washington, DC.
Both Julie & Peter share their very personal stories of losing a loved one to pancreatic cancer - and how they have find new purpose in fundraising and a sense of community through PanCAN’s signature event, Purple Stride. They also discuss how they are deepening their Board’s engagement with peer-to-peer fundraising and the impact that has on their staff and volunteers.
How peer-to-peer fundraising can empower a communityHow PanCAN is mobilizing its board to participate in peer-to-peer fundraisingThe decision-making process that went into moving all Purple Stride walks to the same day nationwide
In today’s episode, we’ll explore:
Mentioned LinksPancreatic Cancer Action Network
Purple Stride
Stay Connected on LinkedInConnect with Julie
Connect with Peter
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum
(00:00) - Welcome to Engage for Good -
As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising.
JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign.
The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.
In today’s episode, we’ll explore:
A behind-the-scenes look at “Empowerment through Crafting”Advice for listeners looking to develop successful consumer-facing campaigns How the partners ensure a mutually beneficial programThe key factors that contributed to raising half a million in year one and surpassing a million dollars in year twoHow the gained employee buy-inThe 4 success pillars of their POS fundraising strategyThe importance of educating and listening to employeesThis episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.
Links & Notes
Samantha Booth LinkedInAmanda Dove LinkedInJOANN WebsiteJOANN Corporate GivingOn Our Sleeve WebsiteOn Our Sleeves LinkedInOn Our Sleeves InstagramOn Our Sleeves FacebookJOANN FacebookJOANN InstagramJOANN LinkedInElevate Your Social Impact
Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(01:52) - Introducing Amanda Dove and Samantha Booth(05:36) - Overview of the Campaign(07:47) - Key Factors for Growth(10:36) - Facing Campaign Challenges(15:02) - Crafting for Metal Illness(18:00) - Ensuring the Partnership is Mutually Beneficial(20:58) - Point of Sale(24:02) - Employee Engagement Strategy(28:28) - Guidance(33:04) - Learn More -
Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week!
(00:00) - What can you do to bring yourself joy? -
PayPal activated a rapid response effort that mobilized hundreds of millions of dollars within the first two months of the war in Ukraine breaking out.
How did they do it? And how can companies effectively plan for and respond to crises?
In this episode, EFG's Alli Murphy is joined by Karen Little, PayPal's Strategic Partnerships & Rapid Response Lead. The duo talks about how the brand has evolved its corporate rapid response and what it was like to create a flexible framework to respond to urgent events while promoting speed, consistency, impact, and equity.
In today's episode, we'll explore:
Best practices for effectively planning for, assessing and determining high-quality response strategiesPayPal's flexible framework for rapid response and how putting it into action is an art and a sciencePayPal's stakeholders and how they influence response strategiesWhat their Tiger team is, and how leadership is involvedHow they proactively secure nonprofit partnersThe assets they leverage for response and examples of possible interventionsIf you enjoy this episode, join us at EFG2023, where Karen will lead a breakout session on this topic.
This episode is brought to you by PayPal.
Links & Notes
Karen Little LinkedInPayPal’s Impact reportElevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! -
In today’s episode, EFG’s Alli Murphy is joined by Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International to talk about the organization’s signature cause marketing campaign, Home is the Key (HITK).
HITK showcases how a safe and decent home can enhance the quality of life for families and individuals. It inspires others to join forces and eliminate the problem of substandard housing. The campaign occurs each April (this is its 7th year) and focuses on Habitat's initiatives to improve communities nationwide and homeownership's important role in helping them thrive.
This year, Habitat is focusing on neighborhood revitalization with corporate partners such as At Home (a home decor superstore), Kum & Go (a family-owned convenience store) and Resideo (a smart home products company). Habitat is also leveraging influencers to promote Home is the Key and bring attention to the need for affordable housing.
In today’s episode, we’ll explore:
An overview of the 2023 HITK initiative and Habitat's corporate partnersThe shift from home builds to neighborhood revitalization and why that decision was madeHow Habitat is leveraging influencers to elevate the conversationBest practices and lessons learned in working with corporate partnersHow Habitat integrates its cause marketing and programmatic strategiesKey elements that make Home is the Key campaign a successHow Habitat's approach has changed for their first in-person event since COVID-19.This episode is brought to you by Habitat for Humanity International.
Links & Notes
Home is the Key#HomeIsTheKeyHabitat for Humanity Instagram
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:30) - Introducing Julie Davis(04:45) - Home is the Key(06:16) - Neighborhood Revitalization(10:33) - Engaging with Influencers and Brand Ambassadors(12:41) - Getting Back Together In-Person(14:03) - Best Practices(16:53) - Integrating Cause Marketing And Program Strategies(20:31) - Learn More
Elevate Your Social Impact -
This is the final episode of our three-part leadership series, where we bring you insights, tips and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.
Artis Stevens, President & CEO of Big Brothers Big Sisters of AmericaKevin Martinez, VP of Corporate Citizenship at ESPNJulie Breckenkamp, VP of National Strategic Partnerships at CMN HospitalsEach of these leaders offers their advice, shares mistakes they’ve made, and discuss how they take care of their well-being and support their teams and what’s on the horizon in our field.
In today’s episode, EFG’s Alli Murphy chats with Julie Breckenkamp. As VP of National Strategic Partnerships, Julie focuses on strategic direction with her team and partners to deliver over 200 million dollars in corporate fundraising yearly to 170 CMN Hospitals in the US and Canada.
With over 18 years of corporate fundraising experience, Julie is an expert in fundraising growth, strategy, corporate social responsibility and event management. She has created best practices in maximizing partnerships and has grown corporate fundraising at CMN Hospitals each year. She specializes in understanding her partners' businesses and creating growth opportunities to complement their business goals.
This episode is packed with valuable insights and tips for anyone interested in leadership and social impact!
In today’s episode, we’ll explore:
Lessons Julie learned along her leadership journeyHow she focuses on her wellbeingThe value of watching, listening and learning as a leaderThe Enneagram and how she gets to know her teamThe trends CSR and social impact pros should be paying attention toHer advice for those looking to grow in their careersWhat she'll talk about at #EFG2023And so much more!Links & Notes
Children’s Miracle Network HospitalsJulie Breckenkamp LinkedInSimon Sinek Leadership QuoteEFG2023Season 10, Ep21: Why CMN Hospitals Said To Corporate Partners, “Kids Can’t Wait”Elevate Your Social Impact
Check out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!(00:00) - Welcome to Engage for Good(02:22) - Introducing Julie Breckenkamp(05:36) - Favorite Mistakes(07:55) - Gaining Leadership Buy-in(11:01) - The Coming Year(14:20) - EFG 2023(16:22) - Challenges(19:39) - Priorities(22:20) - Empowering Staff(24:59) - Charting Trends(27:58) - Advice(30:51) - The Teaming Model(32:06) - Important Attributes for Leaders(33:34) - Showing Pride(35:18) - Learn More - Show more
