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Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a business you love.
Identifying the signs that you may no longer love your offer.Strategies for deciding whether to revamp or retire an offer.Testing new ideas before fully committing to a new direction.
Tune in as they discuss:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing which tasks truly matter. This conversation is packed with tips for managing business and personal responsibilities and ideas to help you prioritize, set boundaries, and, most importantly, enjoy the season. Tune in and learn how to reclaim your time and reduce stress this holiday season with Janice’s tried-and-true systems.
Identifying essential systems to streamline tasks during the holiday season.Techniques for understanding and managing your capacity realistically.Tips for balancing holiday demands without compromising business or personal life.
Tune in as they discuss:
Make It Your Own Monthly Calendar:
Mentioned in this episode:
https://laugheatlearn.com/shop/make-it-your-own-calendar/The Ultimate Hiring Guide for Teacher Business Owners:
https://www.cookfamilyresources.com/hiring-guide/
Connect with Janice:
Website: https://www.cookfamilyresources.com/work-with-me/
Instagram: https://www.instagram.com/teacherjaniceva/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
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Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.
How to recognize and address the signs of email burnout.Tips for planning and repurposing content to reduce email writing stress.Effective strategies for delegating or automating email tasks.
Tune in as Branda discusses:
Email GPS Workshop: https://www.therelevantcollective.com/email-gpsEmail Templates: https://www.therelevantcollective.com/shopRetainer Packages: https://www.therelevantcollective.com/retainer
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.
Differences between upsells and order bumps and how to implement them effectively in your sales funnel.How to create strategic downsells that address customer objections while maintaining value.The power of cross-selling to existing customers and simple ways to implement it in your product ecosystem.
Tune in as Melanie discusses:
Mentioned in this episode:
3 Questions to Ask Yourself Before Creating Your Next Offer:
https://duxburydigital.thrivecart.com/3qstoask/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.
How scarcity in marketing drives faster purchasing decisions and perceived value.Ways to implement price anchoring to showcase value and pricing strategy.Important ethical considerations when using these marketing psychology principles.
Tune in as Branda discusses:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to face your business demons head-on and come out stronger on the other side.
The fear of business failure and strategies to overcome it.Dealing with the anxiety of no one buying your course, product, or service.Overcoming the fear of embarrassment and self-doubt in business.
Tune in as they discuss:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up for a strong start in January. Whether you're going all-in on Black Friday or opting for a quieter season, discover strategies to make Q4 work for you and your business goals.
Importance of planning personal and family commitments.Strategies for planning business activities around holidays.Content batching and creation for the holiday season.
Tune in as they discuss:
Mentioned in this episode:
Creating a Q4 Plan - https://www.therelevantcollective.com/email-gps-waitlist________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss why they may not work for everyone, and explores flexible alternatives that better suit your unique needs.
The Benefits and Challenges of BatchingRethinking Traditional BatchingAlternative Batching StrategiesThe Importance of a Personalized Batching System
Tune in as Branda discusses:Mentioned in the episode:
https://www.therelevantcollective.com/retainer________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.
Introduction to the 4 types of content your business needs to growThree main reasons people buy and how to use your content to support thatWhy a mix of content types is important
Tune in as Melanie discusses:Mentioned in this episode:
Create a Workshop That Converts: https://duxburydigital.co/cwc________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.
The story formula: positioning your client as the hero and yourself as the guide.Crafting a compelling narrative even without a "big" story.Practical techniques for gathering customer insights and creating connections.
Tune in as they discuss:
Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign
Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.
The three key components of a successful sales email.Strategies for connecting with your audience through storytelling and addressing their needs.Tips for building credibility and overcoming buyer hesitation with digital products.
Tune in as Branda discusses:
Mentioned in this episode:
Product Promo Emails - https://www.therelevantcollective.com/product-promo-swipe________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.
Choosing the right freebie to attract your target audience.Deciding on launch dates and promotion periods.Determining the right price for your offer.
Tune in as Melanie discusses:
Mentioned in this episode:
Join Create a Workshop That Converts - https://duxburydigital.co/cwc
Create A Bomb AF Lead Magnet - https://therelevantcolletive.ck.page/8f0c03aaec________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!
Client and project management tools.Content planning and communication tools.Marketing and web platforms.
Tune in as they discuss:
Dubsado: dubsado.com/?c=duxburydigitalAirtable: https://airtable.com/invite/r/pWbMMPpzAsana: https://asana.comShowit: https://account.showit.com/r/duxburydigitalFlodesk: https://flodesk.com/c/0JJ6PEConvertkit: https://partners.convertkit.com/otz1r96jdhal-pricingHoneybook: http://share.honeybook.com/branda4365298Monday.com: https://try.monday.com/m6cwxis2eppl
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.
Key differences between good and bad lead magnets.Building trust and credibility through lead magnets.Evaluating and updating existing lead magnets.
Tune in as Branda discusses:
Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.
Ensuring your workshop topic aligns with your audience's interests and goals.Picking a topic with clear, actionable steps for participants.Choosing a timely or time-sensitive topic that fits your offer and the season.
Tune in as Melanie discusses:Create a Workshop That Converts Waitlist:
https://duxburydigital.thrivecart.com/create-a-workshop-that-converts-waitlist/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence and boost your conversions. Tune in to discover how simple tweaks can lead to substantial improvements in your site's performance!
Designing websites to boost conversions.Avoiding common website design mistakes.Strategies for increasing website traffic.
Tune in as they discuss:
Connect with Stacy:
Website https://www.stacyeaguilar.com/
Instagram https://www.instagram.com/stacyeaguilar/
Facebook https://www.facebook.com/stacyeaguilar/
Website Checklist for Boosting Conversions:
https://stacyeaguilar.myflodesk.com/m6au7vuu8p________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.
Crafting an email marketing strategy from the ground up.Experimenting with different types of content to see what resonates.Segmenting audiences and refining messages to maximize engagement.
Tune in as Branda discusses:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.
Launch Math: Calculating realistic launch revenue goals.Steps to determine necessary sales and audience reach.Strategies to increase cart value (tripwires, upsells, and downsells).
Tune in as Melanie discusses:Get Melanie's FREE Tripwire Training
Explore the Launch Library and Launch Calculator________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help streamline your operations and boost your bottom line.
Essential elements every business should have.Common mistakes or oversights in business operations.Tools and strategies for improving business efficiency.
Tune in as they discuss:Mentioned in this episode:
Free Welcome Sequence Toolkit (Private Podcast): https://therelevantcolletive.ck.page/private-podcastFree SOP Checklist: https://duxburydigital.thrivecart.com/tpt-sop/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will leave you feeling ready to take on your next launch adventure.
Strategies for cultivating a positive launch mindset and reducing anxiety.Tips for overcoming fears associated with live launch components like webinars.Debunking common misconceptions about webinars and making them more valuable.
Tune in as Melanie discusses:
Launch Library: https://duxburydigital.thrivecart.com/launch-library/Free Launch Checklist & Training: https://duxburydigital.thrivecart.com/complete-course-launch-checklist/
Mentioned in the episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective - Se mer
