Episodes
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You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.
Why welcome sequences are essential for building trust and boosting engagement.The benefits of creating specific sequences for different opt-ins or points of entry.How segmentation in welcome sequences can improve long-term sales and engagement.
Tune in as Branda discusses:
Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddleHire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-servicesDownload the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success.
How to determine if you’re ready to hire and what signs to look for.Why defining the role and tasks is crucial to finding the right fit.How to create a streamlined onboarding process for your new hire.
Tune in as Melanie discusses:
SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Missing episodes?
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Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase.
Why consistency in marketing builds trust and keeps your audience engaged.The power of testimonials and case studies in showcasing your expertise.How to use low-cost entry offers to convert warm leads into loyal customers.
Tune in as they discuss:
Copywriting Retainer: https://www.therelevantcollective.com/retainerMelanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.
The purpose of email audits and how they can improve your copy.How to craft emails that focus on your audience, not just your story.Why compassionate messaging is key to addressing audience pain points effectively.
Tune in as Branda discusses:
Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.
Why every business needs a customer support SOP and what it should include.How a marketing SOP ensures branding consistency and boosts efficiency.The importance of documenting repeatable tasks to streamline operations and prepare for outsourcing.
Tune in as Melanie discusses:
TPT Sop Freebie: https://duxburydigital.thrivecart.com/tpt-sop/
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.
How to attract the right people to your audience through visibility strategies.The importance of clear messaging and content for audience engagement.Actionable steps to nurture leads and move them to the middle of the funnel.
Tune in as they discuss:
Done-For-You Welcome Sequence: https://www.therelevantcollective.com/copywriting-services
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.
The importance of open and click rates and how to improve them.The role of segmentation and A/B testing in boosting engagement.Why tracking subscribers and unsubscribers helps grow a stronger list.
Tune in as Branda discusses:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.
Why reflecting on your wins and misses is crucial before moving forward.How to evaluate your planning style and pivot to what works for you.The mindset shift that turns “I failed” into “I made progress.”
Tune in as Melanie discusses:
Get the free power hour planning mini course until January 5th - https://duxburydigital.thrivecart.com/power-hour-mini-course/?coupon=GIFT
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empowering guidance to help you take control of your money!
What financial freedom means and how it varies for individuals and families.Differences between personal and business finances, and tips for starting and managing a business budget effectively.Shifting negative financial mindsets and building confidence in charging your worth.
Tune in as they discuss:
Budget Template: https://meganmendez.kit.com/80901ff3f1Freelancing Your Way to Financial Freedom Podcast: https://pod.link/1675128676Start your online business today!: https://meganmendez.com/workbook-sales-page#/
Mentioned in this episode:
Connect with Megan:
Website: http://meganmendez.com
Instagram: https://www.instagram.com/meganmendez__/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you’re looking for more efficiency or deeper engagement with your audience, this episode is packed with insights you won’t want to miss!
The appeal and limitations of year-long email sequences.How to stay consistent without losing personalization in email marketing.Alternative strategies to craft timely and relevant email content.
Tune in as Branda discusses:
Retainer Services: https://www.therelevantcollective.com/retainerWelcome Sequence Services: https://www.therelevantcollective.com/copywriting-servicesEmail GPS: https://www.therelevantcollective.com/email-gpsBomb AF Lead Magnet: https://therelevantcolletive.ck.page/8f0c03aaec
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!
The importance of reflecting on the past year to avoid repeating mistakes and build on successes.How to set realistic, impactful goals that align with your big-picture vision.Why taking the time to plan effectively can transform your year and how to make it stick.
Tune in as Melanie discusses:
Power Hour Planning - https://duxburydigital.thrivecart.com/power-planning-live/Affiliate Link for Hustle Sanely Planner - https://hustlesanely.com/?bg_ref=L2ntUbixPQ
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a business you love.
Identifying the signs that you may no longer love your offer.Strategies for deciding whether to revamp or retire an offer.Testing new ideas before fully committing to a new direction.
Tune in as they discuss:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing which tasks truly matter. This conversation is packed with tips for managing business and personal responsibilities and ideas to help you prioritize, set boundaries, and, most importantly, enjoy the season. Tune in and learn how to reclaim your time and reduce stress this holiday season with Janice’s tried-and-true systems.
Identifying essential systems to streamline tasks during the holiday season.Techniques for understanding and managing your capacity realistically.Tips for balancing holiday demands without compromising business or personal life.
Tune in as they discuss:
Make It Your Own Monthly Calendar:
Mentioned in this episode:
https://laugheatlearn.com/shop/make-it-your-own-calendar/The Ultimate Hiring Guide for Teacher Business Owners:
https://www.cookfamilyresources.com/hiring-guide/
Connect with Janice:
Website: https://www.cookfamilyresources.com/work-with-me/
Instagram: https://www.instagram.com/teacherjaniceva/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.
How to recognize and address the signs of email burnout.Tips for planning and repurposing content to reduce email writing stress.Effective strategies for delegating or automating email tasks.
Tune in as Branda discusses:
Email GPS Workshop: https://www.therelevantcollective.com/email-gpsEmail Templates: https://www.therelevantcollective.com/shopRetainer Packages: https://www.therelevantcollective.com/retainer
Mentioned in this episode:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.
Differences between upsells and order bumps and how to implement them effectively in your sales funnel.How to create strategic downsells that address customer objections while maintaining value.The power of cross-selling to existing customers and simple ways to implement it in your product ecosystem.
Tune in as Melanie discusses:
Mentioned in this episode:
3 Questions to Ask Yourself Before Creating Your Next Offer:
https://duxburydigital.thrivecart.com/3qstoask/________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.
How scarcity in marketing drives faster purchasing decisions and perceived value.Ways to implement price anchoring to showcase value and pricing strategy.Important ethical considerations when using these marketing psychology principles.
Tune in as Branda discusses:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to face your business demons head-on and come out stronger on the other side.
The fear of business failure and strategies to overcome it.Dealing with the anxiety of no one buying your course, product, or service.Overcoming the fear of embarrassment and self-doubt in business.
Tune in as they discuss:________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up for a strong start in January. Whether you're going all-in on Black Friday or opting for a quieter season, discover strategies to make Q4 work for you and your business goals.
Importance of planning personal and family commitments.Strategies for planning business activities around holidays.Content batching and creation for the holiday season.
Tune in as they discuss:
Mentioned in this episode:
Creating a Q4 Plan - https://www.therelevantcollective.com/email-gps-waitlist________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Ever feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss why they may not work for everyone, and explores flexible alternatives that better suit your unique needs.
The Benefits and Challenges of BatchingRethinking Traditional BatchingAlternative Batching StrategiesThe Importance of a Personalized Batching System
Tune in as Branda discusses:Mentioned in the episode:
https://www.therelevantcollective.com/retainer________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.
Introduction to the 4 types of content your business needs to growThree main reasons people buy and how to use your content to support thatWhy a mix of content types is important
Tune in as Melanie discusses:Mentioned in this episode:
Create a Workshop That Converts: https://duxburydigital.co/cwc________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective - Show more
