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NightCap was invented in early 2019 by then 16-year-old Shirah Benarde from West Palm Beach, Florida. The idea came to her in a dream after hearing about the horrors of drink spiking from friends who experienced it after going off to college. Fortunately, her friends were okay, but Shirah was determined to come up with a pragmatic solution to this problem to protect her and her friends when they went off to college. She also wanted to make sure the product would be something girls would feel comfortable using. The next morning, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.
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Unfortunately we are all familiar with it. We dread it, fear it, and are more offended by it than a 4-letter-word. What am I referring to? Why, the simple phrase “no” and a rejection of a proposed project you once felt passion for.
As business owners, service providers, creators, and individuals in the marketing and sales industry, we all face rejection. It is a part of life, and even more so a part of business. In this episode Katie and Alexis brought in Lucy Bedewi to discuss how she has faced rejection in her business and career. Although it is understandable to be disappointed by the phrase “no,” what sets you apart from the crowd is how you react and move forward.
Lucy is the copywriter behind the brand My Write Hand Woman. She specializes in writing personality-packed copy that converts for women-run businesses. She started her business straight out of college at age 21 and made 6-figures in her first full year in business. She’s the writer behind global companies, fast-growth start-ups, world-famous bakeries, 7-figure coaches, and many creative entrepreneurs. She uses the client’s brand voice and zesty humor to help companies stand out online, create a fun brand presence, and scale much faster.CYA20 for 20% off at Dehv Candle Co
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We have all been at that uncomfortable spot; you know what you want something to look like, but you don’t have the ability or skill to bring it to fruition. Whether you are an artist, creator, or business owner, you know that uneasy feeling. You can recognize what the goal is, but at the moment you are unable to attain that goal.
In this episode, Katie and Alexis sat down to tackle the concept of “The Gap” between your taste and your skill. “The Gap,” was coined by radio host Ira Glass. Regarding the idea he noted: “everybody I know who does interesting creative work went through a phase of years where with their good taste, they could tell what they were doing wasn’t as good as they wanted it to be… it didn’t have that special thing they wanted it to have… Everybody goes through that phase… and the most important thing you can do is do a lot of work.” Alexis and Katie went through their own experiences with battling their taste vs their skills, and provided a few helpful tips on how to grow past this struggle. If you have been feeling uneasy while developing your craft, feeling as though you aren’t quite living up to your own creative standards, then this is the episode for you!
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How are you being perceived by potential employers, clients, or customers? A more important question may be; how is this affecting your career and/or business?
To answer these questions and provide some insight on how to put yourself and your business’s best foot forward, we brought in marketing professional, Emily McMahon. Emily is a Junior Partner and VP of Marketing & Branding at Scout Digital, a performance creative agency. Emily came to Scout after a decade of experience in entrepreneurship, marketing, and business development for multiple companies. She is passionate about supporting Vermont and New England's entrepreneurial ecosystem by bringing together young professionals, transformative business ideas, and a highly supportive community.
In this episode Katie and Alexis asked for Emily’s advice on targeting your ideal client, marketing yourself as a trustworthy business owner, and how to stand out in the job market. Emily provided great perspectives on how to be someone who people want to work with and how to find jobs with companies that you actually want to work for. If you are looking to reevaluate and reinvent how you stand in the marketplace, then this is the episode for you!
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It’s easy to get on LinkedIn and click a few auto-response buttons congratulating your old lab partner from sophomore year biology on his new job or your college roommate on her promotion. But have you thought about how you could be utilizing LinkedIn to your business’s advantage? Could you possibly be missing out on how LinkedIn could help you generate leads, grow sales, and make impactful connections?
This week on the Check Your Aesthetic Podcast, we brought on Linkedin agency owner and coach, Lindsay Mitrosilis, to discuss everything LinkedIn for business. Lindsay specializes in LinkedIn for business owners, helping them navigate the platform for lead generation, sales, brand awareness, and driving top talent to your business.
In this episode Katie and Alexis asked Lindsay for her top, actionable tips for how business owners, service providers, and creators can utilize LinkedIn to their advantage and start being more intentional with what they share on the platform. They discussed repurposing and optimizing content, how to be purposeful with your time on LinkedIn, and how to get started on a strong LinkedIn business strategy. No matter what type of business you are in, there is a place for you on LinkedIn. So if you are listening either as a LinkedIn pro or as a novice, if you run a business - this episode is for you!
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As a business owner, probably the most important perspective for you to consider is your client’s. How a customer will experience your service or product has a direct impact on how your business will succeed. This is why we brought on client journey expert, Devin Lee.
Devin, an entrepreneur since the age of 27, is a self-proclaimed “fun big sis for your biz”. Officially, she is a Certified Online Business Manager and Certified Dubsado Specialist. She specializes in helping you get your time and energy back by perfecting your clients’ journey and putting it on autopilot. Unofficially, she is the high-energy hype woman who’ll bring a calm oasis to your business.
In this episode Katie, Alexis, and Devin discussed how a perfected client experience can change the way your client perceives you and your business, what onboarding and offboarding should look like, and good ways to maintain a healthy working relationship with clients. If you have been itching to uplevel your service or product experience, then this is the episode for you!
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When you decide to go into business for yourself, you (hopefully) knowingly accept the territories that come with that choice. You expect lifestyle changes such as small business taxes, client management, and constantly recording your every move in the means of creating social media content. However - did you expect it to affect your love life as well??
In this episode of the Check Your Aesthetic Podcast, Katie and Alexis give their perspective on dating, managing romantic relationships, and communicating with friends and family, all as creative entrepreneurs. From communication to setting boundaries, they discuss the highs and lows. If you have wondered how your business may play a part in the relationships in your life - then this is the episode for you!
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Do you have an idea for an innovative business but are afraid to step outside your comfort zone? This week’s guest, Leda Akyuz, knows exactly that feeling. Founder of Woof and Wonder, a colorful lifestyle brand for dogs and their owners, started her business after years of corporate life.
In this episode Katie, Alexis, and Leda discussed finding your passion later in life and what that can mean for your career and entrepreneurial endeavors. After a decade of corporate life, Leda decided to finally take that scary first step towards building her business. She now runs her business full time and is here to tell you why it is important not to give up on yourself and your dreams.
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Have you ever tried sitting down to set goals for your business (or personal life), and immediately become overwhelmed and anxious to the point where you just walk away and avoid the practice altogether? We here at the Check Your Aesthetic Podcast are very familiar with this cycle. And that is exactly why we had copywriter and email marketer Karsen Murray on to talk about her favorite way of setting and tracking goals within her business.
Karsen is a professional copywriter who specializes in ethical, strategic website, sales pages, and email marketing copywriting. Through her signature Copy Week services and marketing courses, Karsen helps small business owners increase their income and impact online.
Karsen's In this episode Katie Campbell and Alexis Aldrich sat down with Karsen Murray to discuss everything: goal setting, mindset, tracking and evaluating progress, and what to do in the situation that you do not meet your goals. Karsen had a lot of realistic, actionable tips for getting your business on the right track for 2023. If you have been hoping to achieve a large goal in the new year but don’t know where to start; this is the episode for you!
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Okay so we’ve covered how to market yourself and your business on social media. But what about offline?? I know it’s hard to conceptualize life off of social media, but it does exist (crazy, I know)! In today’s episode we are diving deep into how to market off of social media in order to cover all bases and not put all your eggs into 1-2 social platform baskets.
In order to cover this topic, we brought in Holly Haynes, the owner and founder of Holly Marie Haynes and Co, as well as the Crush the Rush Planner Company. Holly discusses on her platform best practices for marketing in alternative ways. If you have been struggling with finding new ways to advertise your business, then this is the episode for you!
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If you are anywhere in the marketing, content creation, or influencer world, then you most likely have heard the term “UGC” in the past few months. UGC, or user generated content has actually been around for quite some time, but it seems that as of late brands are finally catching on to the usefulness of this strategy and finding how beneficial and helpful relatable content can be for their business.
This brings us to this week’s guest, Abigail Peugh. Abigail is a UGC content creator and coach who specializes in teaching creatives how to monetize their unique passions and skill-set! She’s worked alongside other creative business owners for years as a right-hand woman, and in 2021 finally went all in as her OWN boss. A massive slay.
In this episode Katie and Alexis talked to Abigail all about UGC; what the difference between being a “traditional” influencer is from being a UGC creator, how to pitch to brands, and how to market yourself. If you are anywhere in the marketing world (whether you are getting into influencing, starting a UGC business, or own your own business that may need some help with video content), this episode is a must listen!
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Happy New Year! Cheers to 2023 and new opportunities to slay in your business, content, career, marketing, and just overall. In this week’s episode Katie and Alexis sat down to discuss their goals for the new year and what they hope to accomplish. They covered both personal and business goals, with the largest theme being consistency. Listen along and set your goals with the CYA goals to set this year off on the right foot!
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Happy end of the year! We are coming to the end of 2022 and that means the last episode of CYA until 2023. In this episode Katie and Alexis sit down to discuss the past year: the highs and the lows. The girls have an open conversation about how they remind themselves of their accomplishments and set realistic goals for the new year. We hope you take the next five weeks to catch up on missed episodes, work in the back end of your business, set systems in place, but most importantly: spend time with your friends and family. Happy Holidays and Happy New Year! Here’s to 2023!
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Video-based content is the way of the future. There is no way around it, especially in the marketing world. But for a small business owner, freelancer, or influencer just starting out, exposing yourself to video can be really intimidating.
This is exactly why Katie and Alexis brought in video content expert, Natasha from Shine With Natasha. Natasha is a social media manager turned Instagram educator, speaker, podcaster, mentor, and coach. She focuses on helping businesses and creators grow with video content in order to help them feel more confident and confident in their work.
In this episode topics such as the importance of video in marketing, balancing video and static posts, and sustainability during slow or low energy periods were covered. If you have been anxious to get started with video or are looking for some inspiration, this is the episode for you!
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You know that feeling…the one right before a job interview? The sweaty palms, stomach butterflies and slight fear of rejection. Ohhhhh yes, we know it all too well and our guest today Jenna Mulherin, founder of Own The Interview saw an opportunity to support ambitious professionals with all things interview readiness. She's been in the Retail and Wellness industry for the last 14 years and her passion for leadership, growth and supporting others in achieving their career goals has led her to champion what she does today.
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It’s Sunday afternoon. You're sitting quietly on the couch and starting to imagine all the stress you will be under during the work-week and start internally listing all the things that need to get done. Does this feeling sound familiar? It does to us!
On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down to talk everything “sunday scaries” (ie. what they are, how they can present themselves, and best practices to deal with and avoid them). If you have been struggling as an entrepreneur, working a remote job, or just have a stressful schedule, then this is the episode for you!
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On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with brand collaboration coach, Kahlea Nicole. Kahlea is a content creator and entrepreneur based in Tampa, Florida with over 7 years of experience in influencer marketing. Known for her fun and relatable personality, she loves helping other multi-passionate creators monetize their talents and skill sets through brand partnerships. The girls discussed contracts, whether or not to accept gifted collaborations, and more. If you are in the influencer industry and are hoping to get your toes wet with monetizing your content, then this is the episode for you!
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Is your website set up in the best way to drive sales and lower bounce rates? In this week’s episode Katie and Alexis sat down with Isabel Feuerstein, a web designer and the founder of Opal Templates. Isabel sells templates for online service providers focusing on balancing strategic and cute websites that help entrepreneurs get booked out while taking the stress off their business. They discussed the functionality and navigation of websites and how this can either lead to or deter sales. If you have been struggling with the website development for your business (whether service based or otherwise), then this is the episode for you!
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Have you been struggling with feeling behind, overwhelmed, and staying on track within your business? In this episode Katie and Alexis had Jennifer Skinner on to talk everything systems, organization, and project management. Jennifer is a business manager, project planner, and organizational queen. She has worked with a variety of service providers (ie. coaches, influencers, copywriters, designers, photographers, etc) in order to relieve some of the pressure they experience while running their businesses. The girls talked about automating tasks, planning large projects, and the benefits of brain dumping. If you have been struggling to get your *ish* together within your business, then this is the episode for you! Also make sure to check out Jennifer because she will help you to get you biz to where you want it to be!
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This has been one of the most highly requested episodes since the podcast was started! In this episode Katie and Alexis sat down with Sam Vander Wielen, an attorney-turned-entrepreneur who helps coaches legally protect their business. She helps entrepreneurs to get paid, protect their content, register their business, and grow a legally legit business online. Alexis and Katie were very excited to bring Sam on the podcast in order to help ease all of your legal worries surrounding your business. They talked about LLCs, DBAs, contracts, agreements, professionality, and more. If you have been anxious about and overwhelmed about setting up the legal side of your business in the right way, then this is definitely the episode for you! Also make sure to check out Sam down below because she will be able to get you on the right track.
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