Эпизоды
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A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.
Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can use CLTV as a forecasting bridge with Finance; and how Warby Parker's strategic focus did not bend during dramatic stock price fluctuations. Tune in to hear why Warby is the Tortoise and Peloton is The Hare in the classic race.
Discover the real story behind Warby Parker's dramatic $6B valuation swing and subsequent recovery through the lens of customer lifetime value analysis. Dr. Peter Fader, Professor at The Wharton School and co-founder of Zodiac (acquired by Nike), reveals how his team accurately predicted Warby Parker's true valuation before its IPO.
Get an insider's look at how customer metrics and lifetime value calculations painted a different picture than Wall Street's initial $6B valuation. Learn why Warby Parker's steady approach to growth, unlike Peloton's aggressive expansion, ultimately proved successful. Dr. Fader breaks down the critical customer acquisition costs (CAC) miscalculations in Warby Parker's S-1 filing and explains how proper cohort analysis predicts company value.
This episode provides invaluable insights for marketers and business leaders on using customer lifetime value to make strategic decisions, communicate with CFOs, and evaluate company worth beyond stock price fluctuations. Perfect for marketing executives, financial analysts, and anyone interested in the intersection of customer metrics and company valuation.
Join Mike Linton, 5-time CMO, as he explores this fascinating case study that demonstrates why understanding customer economics is crucial for sustainable business growth and accurate company valuation.
#growthhacking #performancemarketing #digitalmarketing #marketresearch #warbyparkeripo
CHAPTERS:
00:00 - Intro
02:00 - Using Customer Data and CLTV
05:52 - Warby Parker IPO Overview
11:29 - Warby Parker's Stock Price Impact
15:35 - Analyzing Warby Parker's CAC Error
18:18 - Warby Parker's Economic Performance
19:36 - Warby Parker: Tortoise vs. Hare Strategy
21:36 - Projecting TAM for International Expansion
23:17 - Projecting TAM for New Product Lines
27:59 - Wrapping Up Warby Parker Insights
29:30 - Marketing Advice and Strategies
30:16 - Conducting a Customer Base Audit
30:56 - Understanding Company Differentiation
31:56 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.
CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.
Key topics include:
• The challenge of defining and measuring marketing KPIs
• How business schools contribute to fragmented marketing education
• The importance of CMO-CEO alignment and communication
• Strategies for demonstrating marketing's value to the C-suite
• The need for customer-centric approaches in marketing
Tune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.
Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.
#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpi
CHAPTERS:
00:00 - Props
00:22 - Business Schools Critique
05:24 - CMO Remit Responsibilities
07:14 - Customer Representation Issues
14:12 - Marketers on Boards: A Shortage
17:45 - Practical Marketing Advice & Stories
21:10 - Discover Our Other Shows
21:36 - Like, Share, and Subscribe
21:40 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Пропущенные эпизоды?
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This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.
Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.
This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.
Key insights include:
• Why less than 10% of Fortune 500 CEOs have marketing experience
• How successful CMOs align with CEO priorities and prove marketing's value
• The importance of translating marketing metrics into business outcomes
• Strategies for building credibility with non-marketing executives
Perfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.
Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.
#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketing
CHAPTERS:
00:00 - Props Ad
00:21 - Intro
02:17 - State of the CMO
06:11 - CMO Position Challenges
08:23 - Non-Believing CEO Strategies
12:02 - Brand vs. Performance Marketing
15:34 - Article Reactions
22:10 - Marketing Non-Believers Explained
25:00 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.
Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.
Key topics include:
• The real-world impact of AI adoption in biotech and marketing
• How Moderna achieved 5X productivity gains with an AI-first approach
• The future of marketing jobs in the age of AI
• Strategies for marketers to become AI-literate and stay competitive
• Evaluating AI vendors and measuring ROI in marketing
Tune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.
Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.
#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalage
CHAPTERS:
00:00 - Intro
04:06 - AI Impact on Marketing
05:46 - AGI and Marketers
11:57 - Evaluating AI Vendors
16:14 - AI Literacy and Proficiency
21:00 - ROI of AI
26:35 - Final Questions
30:00 - Additional Practical Advice
33:07 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.
Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategies
Tune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:
• The rapid advancement of AI and its potential to transform marketing
• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman
• How AI could automate up to 95% of marketing tasks within 5 years
• The concept of "agentic" AI and its implications for businesses
• Strategies for marketers to adapt and thrive in an AI-driven landscape
Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.
Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.
Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.
#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketing
CHAPTERS:
00:00 - Intro
01:05 - Welcome Adam and Andy
02:14 - Evolution of the Book
06:47 - Sam Altman AGI Discussion
12:05 - Bill Gates Insights
16:31 - Defining "Holy Shit Moment"
20:20 - Fears and Concerns Around AI
21:24 - AI vs. Other Tech Revolutions
22:19 - Exponential Change: COVID Preview
26:40 - Linear vs. Exponential Change
31:11 - Thinking About AI: Legal Briefs to Human Obliteration
31:30 - AI's Future Impact
32:14 - Moderna's AI Transformation
35:58 - AI in Marketing and Agencies
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.
CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.
Tune in to hear insights on:
• The definition and growth of synthetic influencers
• How brands can leverage AI-powered characters
• Pros and cons of creating synthetic influencers
• Personalization at scale using AI technology
• The future of brand mascots and virtual personalities
John shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.
Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.
Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.
#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunity
CHAPTERS:
00:00 - Intro
01:00 - John Davids Returns
01:55 - Understanding Community
06:24 - Defining Synthetic Influencers
13:43 - Personalization at Scale Strategies
19:00 - Cartoon Characters vs. Virtual Influencers
22:13 - AI Bots as Your Best Customers
25:00 - Exploring the Final Frontier
25:37 - Closing Thoughts and Last Question
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.
Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.
Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.
Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.
Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.
Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.
Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.
Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.
The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.
Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.
Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.
From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.
#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart
#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateurs
CHAPTERS:
00:00 - Welcome
01:14 - Current Trends in Marketing
06:11 - Understanding Purpose in Marketing
11:40 - Effective Marketing Strategies for Non-CPG
17:49 - Innovating in Marketing
21:25 - Critique of Business Schools
25:54 - Future of Media and Agency Business
28:29 - Final Thoughts: Advice and Anecdotes
33:02 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.
Why Your Next Best Customer Is An AI Bot: CMO Reality Check
Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.
Key topics include:
• The rise of AI assistants and their influence on consumer behavior
• How AI bots are becoming the new "customers" for marketers
• The potential disruption of traditional search and website traffic
• Strategies for optimizing your brand presence for AI models
• The changing landscape of search engines and ad platforms
Tune in to hear Chris's insights on:
• Why marketers need to adapt their strategies for AI-driven search
• The importance of structured content for AI crawlers
• How to monitor and improve your brand's performance across AI models
• The future of brand building in an AI-dominated landscape
Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.
#aiautomationagency #localseo #seo #googleads #digitalmarketing
CHAPTERS:
00:00 - Intro
01:00 - Your Best Customer: AI Bots
06:15 - The Destruction of Websites
10:27 - Chatbots: Risks and Challenges
13:16 - Marketers' Mindset on AI
15:06 - Adjusting Content for AI
19:55 - Visibility in AI Search Results
21:35 - Future of Bing and Search Engines
23:34 - AI Models: Resources or Raw Material?
27:26 - Immediate Actions for Marketers
30:44 - Funniest Story or Practical Advice
32:27 - Believers vs. Non-Believers in AI
32:30 - Payton Manning's CLTV Perspective
32:35 - AI: Anticipation vs. Reaction
32:40 - Is AI an Extinction Event for Agencies?
32:45 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.
Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.
#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing
CHAPTERS:
00:00 - Intro
00:39 - B2B Marketing Challenges
01:49 - Understanding the B2B Landscape
07:06 - Issues in B2B Marketing
09:16 - Evolution of B2B Marketing Strategies
14:00 - The Rise of Brand in B2B
18:02 - Valuation and Measurement of B2B Brand
22:19 - B2B Client Best and Worst Practices
26:54 - Addressing B2B CMOs Worldwide
28:34 - Engaging B2B Agencies Globally
32:40 - Final Thoughts
34:04 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.
Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.
Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.
#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategies
CHAPTERS:
00:00 - Intro
01:24 - Inflection Point Explained
04:07 - Speed Math Techniques
06:34 - Analyzing Wrong Visions
11:48 - Understanding a Fixer
18:13 - Marketing as Supply Chain
19:45 - Identifying Sales Problems
23:39 - Algorithmic Shelf Campaigns
27:28 - Resolving Data Issues
30:38 - Focusing on Desired Outcomes
34:24 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."
Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.
#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation
CHAPTERS:
00:00 - Intro
01:25 - B2B Tech Marketing Overview
03:38 - Digital Transformation Journey Assessment
05:38 - Understanding the Infrastructure Layer for Marketers
10:22 - Impact of AI on Infrastructure Layer
13:45 - Leveraging AI for Marketing Strategies
17:17 - Importance of Cyber Security in Marketing
19:50 - Career Considerations for Tech Marketers
24:00 - Industry Consolidation and Acquisitions Insights
26:30 - Experience of Being Acquired
28:20 - Common Blind Spots for B2B Marketers
28:40 - Essential Needs for CMOs
30:25 - Final Thoughts: Funny Story or Listener Advice
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.
Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.
Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.
Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.
#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney
CHAPTERS:
00:00 - Intro
00:40 - Cybersecurity Strategies
06:19 - Impact of Data Breaches
08:14 - Good vs. Bad Actors in Cybersecurity
11:58 - AI and Cybersecurity for Marketers
12:25 - Marketing Best Practices
17:20 - Consequences of Rogue Behavior
19:30 - Response to Data Breaches
22:35 - Marketing Security Solutions
25:22 - Technology and Marketing Integration
28:33 - Final Thoughts
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.
Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.
#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalytics
CHAPTERS:
00:00 - Intro
01:34 - AI in Marketing
08:38 - Issues in Digital Advertising
10:53 - Flaws in Marketing Principles
14:30 - Restoration Hardware Case Study
16:43 - Role of CMOs in Marketing
19:30 - Understanding Slow and Weak Marketing
22:40 - Importance of Good Writing Skills
25:00 - The WASL Effect and Dopamine Culture
31:00 - Tom’s Top Marketing Prediction
32:40 - Final Thoughts and Questions
34:35 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.
Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.
CHAPTERS:
00:00 - Intro
00:40 - What is a Marketing CFO
04:24 - Aligning on Key Metrics
09:28 - Improving Job Performance
13:17 - Characteristics of a Bad Finance Person
16:40 - Traits of a Poor Marketing Person
20:32 - Resolving Conflict for Better Solutions
28:54 - Tips for Finance Professionals
31:07 - Final Question Insights
33:50 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."
Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.
Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.
CHAPTERS:
00:00 - Intro
00:40 - Chaos in Marketing: Understanding Constant Change
06:19 - Overcoming Dullness: Solutions for Marketing Chaos
14:47 - Forbes CMO List: Influential Leaders in Marketing
20:02 - Current Marketing Chaos: Trends and Challenges
24:03 - Nike: Marketing Strategies and Success
27:30 - Final Advice for Marketers: Key Takeaways
28:19 - Funniest Marketing Story: Insights and Humor
31:27 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.
Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.
CHAPTERS:
00:00 - Introduction to Customer Experience
00:40 - Matt Carey, EVP at Home Depot
03:44 - Managing Data and Technology
09:56 - Measuring Customer Experience
14:05 - Artificial Intelligence in CX
19:18 - Marketing Technology Stack
22:45 - Collaborating with IT Teams
27:17 - Final Thoughts and Questions
27:54 - Expert Advice for Success
28:39 - Conclusion and Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.
Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.
CHAPTERS:
00:00 - Intro
01:42 - Anticipation vs Reaction
07:55 - Anticipation in Travel
14:00 - Historical Example of Anticipation
16:25 - Marketers' Perspective on Anticipation
16:40 - Actionable Strategies for Marketers
19:55 - Getting Started with AI
24:33 - AI Applications in B2B Marketing
28:33 - Punk Rock Influence
30:11 - Final Question
31:32 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.
Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!
CHAPTERS:
00:00 - Intro
00:40 - Kim Whitler, PhD
01:52 - CMO Success: Marketing Strategies
09:31 - Corporate Activism: Business Risks
16:21 - Name, Image, and Likeness (NIL)
18:15 - Athlete Branding Strategies
22:19 - Monetizing Your Brand: Follower Count
26:51 - Measuring NIL ROI Effectively
29:45 - Marketing Best & Worst Practices
33:02 - Practical Advice for Marketers
33:21 - Steelmanning: Navigating Activism
35:30 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."
Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!
CHAPTERS:
00:00 - Intro
00:40 - Dan McCarthy
02:00 - Customer Lifetime Value
05:20 - Peloton Story
10:40 - Data Sources
12:14 - Peloton's Evolving Strategy
17:34 - Profitability Analysis: Peloton's Price Cut Impact
19:30 - Overhead Expenses and CLV Impact
21:35 - Peloton's Growth Strategy Insights
25:27 - Communicating Growth Challenges to Management
29:55 - Valuation as a Business Strategy
32:50 - Peloton's Strategic Decisions
33:29 - Practical Audience Advice
33:30 - Closing
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.
Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.
#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketing
CHAPTERS:
00:00 - Intro
01:34 - Understanding Loyalty in Business
06:00 - Common Missteps by Companies
11:32 - Strategies for Marketers to Reach C-Suite
16:14 - Effective Use of AI in Marketing
21:02 - Differences Between B2B and B2C Marketing
24:26 - Marketing Horror Story
29:47 - Final Thoughts and Questions
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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